⚡ 간단 평가:
- 가격: HubSpot starts at $0/month with Free Tools. Nutshell CRM 월 사용자당 13달러부터 시작합니다.
- 다음과 같은 경우에 가장 적합합니다: HubSpot suits sales and marketing teams that want one crm platform. Nutshell CRM suits small B2B sales teams.
- 주요 차이점: HubSpot offers a free crm with unlimited users. Nutshell has no free version at all.
- 저희가 선택한 제품: HubSpot, rated 4.0 against 2.8. The free plan alone gives smaller businesses more room to grow.
The cheaper crm software is not always the smaller commitment.
Nutshell CRM asks $13 per user before you store a single contact.
HubSpot asks nothing until you outgrow its free features.
That gap shapes almost every other decision here.
Here is how both crm tools compare for a growing business.
개요
This HubSpot vs Nutshell CRM comparison covers pricing, core features, and ease of use.
We also break down who each crm fits best.
저희 필진들은 두 플랫폼 모두를 직접 사용해 보는 시간을 가졌습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
The rest draws on published specs, documentation, and G2 reviews.
HubSpot이란 무엇인가요?
HubSpot은 영업 및 마케팅 팀을 위한 고객 관계 관리 플랫폼입니다.
Its interconnected hubs unify customer interactions across marketing, sales, and service departments.
Marketing Hub, Sales Hub, and Service Hub sit on one shared contact record.
The free crm supports up to one million contacts and unlimited users.
HubSpot CRM connects with over 500 business apps, including Google Workspace and Microsoft 365.
Over 750,000 customers use it weekly to manage campaigns and communications.
🏆 우승: HubSpot
Start with contact management, deal tracking, and email marketing at no cost. Add a paid seat only when your business grows into it.
HubSpot 가격 정책
HubSpot offers a free tier plus seat-based paid plans. Here is the current lineup.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 도구 | 월 0달러 | 소규모 사업체 teams testing a free crm |
| 마케팅 허브 스타터 | 좌석당 월 15달러 | Solo marketers running email campaigns |
| 스타터 고객 플랫폼 | 좌석당 월 15달러 | Teams that want sales, marketing, and service together |
| 마케팅 허브 전문가 | 좌석당 월 800달러 | Marketing teams needing custom reports and deep 오토메이션 |
Pricing verified August 2026.
💡 가격 관련 참고 사항: Our research file lists a Professional plan near $1,080 per month and enterprise plans near $4,000 per month. Our verified data shows $800/seat/month for Marketing Hub Professional and no separate Enterprise line. Check HubSpot’s pricing page for your exact seat mix.
무료 체험: The Free Tools plan runs indefinitely with no credit card. Paid tiers offer trials on request.
환불 보장: HubSpot requires an annual commitment on paid subscriptions, even with monthly billing. Refunds follow the contract terms.
📌 메모: The Starter plan includes 1,000 marketing contacts. Each additional thousand costs $50 per month.
⚠️ 경고: HubSpot’s pricing gets complicated once you mix and match hubs. Costs escalate quickly at scale, and G2 reviews often flag that as the main frustration.
HubSpot의 주요 이점
Here is what makes HubSpot’s crm worth a look:
- A real free plan: HubSpot’s free crm holds a million contacts with unlimited users. One deal pipeline and one team are included.
- Marketing tools built in: Email marketing, landing pages, and website pages ship with the platform. No add-on purchase is needed to start.
- 만능인 받은 편지함: Live chat, chatbots, and Facebook Messenger feed one shared thread. Your support team answers from a single view.
- HubSpot 아카데미: A large library of courses covers inbound marketing and the sales process. It shortens onboarding for new hires.
- 심층 통합: Over 500 business apps connect natively, including 세일즈포스, Gmail, and Outlook. Data flows without custom code.
- 브리즈 AI: Recent updates automate repetitive tasks like email drafting and data enrichment. That saves time on lead nurturing.
- Room to scale: Custom properties, custom objects, and custom reports unlock as you move up. The same records carry over.
우리 팀이 발견한 점
우리의 작가 signed up for HubSpot’s free tier and spent several days building a pipeline. Here is what stood out from that hands-on time:
The walkthrough below covers the same setup in video form.
HubSpot의 장점과 단점
✅ 장점
- 무료 플랜은 백만 개의 연락처와 무제한 사용자를 지원합니다.
- Integrates with over 500 business applications
- Clean visual dashboard shows the full sales funnel in real time
- HubSpot Academy training shortens onboarding for new users
- Email marketing, tracking, and landing pages are built in
❌ 단점
- Paid tiers get expensive quickly as your team scales
- The free version has no live customer support
- Advanced features carry a steep learning curve
- Customization feels rigid next to developer-focused platforms
Nutshell CRM이란 무엇인가요?
Nutshell CRM is a cloud-based crm platform for small to mid-sized B2B sales teams.
It bundles pipeline tracking, sales automation, and email marketing in one place.
The design favors simplicity over depth, so most people are productive within days.
Every plan ships with unlimited CRM contacts and no data limits.
Nutshell connects with Google Workspace, Microsoft 365, and Slack.
자피어 adds over 5,000 more apps for teams with unusual workflows.
The video below walks through the interface in more detail.
Runner Up: Nutshell CRM
Built for small B2B sales teams that want fast setup. Free data migration and live support come with every plan.
CRM 가격 정보 요약
Nutshell CRM plans are sold per user. There is no free tier.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기반 | 사용자당 월 13달러 | A single user or tiny team tracking one pipeline |
| 성장 | 사용자당 월 25달러 | Teams needing multiple pipelines and personal email sequences |
| 찬성 | 사용자당 월 42달러 | Sales teams wanting the full 보고 suite and email templates |
| 사업 | 사용자당 월 59달러 | Growing teams with custom fields and advanced automation needs |
| 기업 | 사용자당 월 79달러 | Larger companies needing an 심사 log and sales territories |
Pricing verified August 2026.
무료 체험: Nutshell offers a free 14-day trial. No free plan follows the trial.
환불 보장: Nutshell does not publish a blanket refund window. Cancel before renewal to avoid the next charge.
📌 메모: Free data migration and free live support come with every tier. Competitors often charge extra for that help.
⚠️ 경고: Per-seat billing adds up fast. A five-person team on Pro pays $210 per month before any add-ons.
Nutshell CRM의 주요 이점
Here is where Nutshell earns its place:
- Minimal learning curve: Nutshell is rated among the easiest crm software for small teams. Most people are productive within days.
- 무료 실시간 지원: Live chat and email support cover every customer. Enterprise buyers get priority handling.
- Four pipeline views: Board, List, Map, and Chart views track deals through each stage. Drag-and-drop moves cards between stages.
- Marketing without add-ons: Email marketing, landing pages, and web forms are included. Web forms add leads automatically.
- Lead discovery tools: ProspectorIQ and VisitorIQ identify companies visiting your site. That surfaces prospects you never contacted.
- Easy data import: You can import contacts from any source using a CSV file. Migration help is free.
- Solid mobile app: The iOS and Android app earns praise in user reviews. Calendar sync and click-to-call work on the go.
우리 팀이 발견한 점
Our writer ran a trial account and moved a handful of test deals through the funnel. Here is what stood out:
CRM의 장점과 단점 요약
✅ 장점
- Free data migration and live support on every plan
- 데이터 제한 없이 무제한 CRM 연락처를 이용할 수 있습니다.
- Short learning curve for small B2B sales teams
- Marketing features included without paid add-ons
❌ 단점
- No free plan, so costs start on day one
- 자동화 기능은 HubSpot이나 Salesforce에 비해 발전 수준이 떨어집니다.
- Email attachment handling draws complaints in user reviews
- Reporting depth trails larger crm platforms
기능 비교
Both platforms cover the same core jobs. The depth is where they split.
We compare eleven areas below, from contact records to what each plan costs.
| 특징 | 허브스팟 | CRM 요약 |
|---|---|---|
| 시작 가격 | 월 0달러 | 사용자당 월 13달러 |
| 무료 플랜 | ✅ | ❌ |
| Contact Limit | 1 million (free) | 제한 없는 |
| 다중 파이프라인 | ✅ (유료) | ✅ (Growth and up) |
| 이메일 마케팅 | ✅ | ✅ |
| AI 자동화 | ✅ 브리즈 AI | ✅ 회의 요약 |
| 견적서 및 송장 | ✅ (유료) | ✅ |
| Live Support on Entry Plan | ❌ | ✅ |
| 네이티브 통합 | 500+ | Core apps + Zapier |
| 가장 적합한 대상 | 영업 및 마케팅 팀 확장 | 소규모 B2B 영업팀 |
1. 연락처 관리
허브스팟: The free tier stores up to one million contacts with unlimited users. Each record shows emails, calls, and deal history on one timeline. Custom properties and custom objects let you shape records around your own sales process.
CRM 개요: Contact management comes with unlimited CRM contacts on every tier. Calendar sync and click-to-call sit beside each record. Custom fields arrive on higher plans, so entry-level users work with a fixed layout.
2. 영업 파이프라인 관리
허브스팟: The free plan includes one deal pipeline for one team. Its visual dashboard gives sales leaders a real-time view of the whole funnel. Extra pipelines require a paid tier.
CRM 개요: Sales pipeline management uses drag-and-drop boards. You can switch between Board, List, Map, and Chart views to read the same deals differently. Multiple pipelines unlock on the Growth plan.
3. 판매 자동화
허브스팟: Workflow automation handles lead routing, task creation, and follow-up notifications. Breeze AI drafts emails and enriches records. The catch is that the strongest rules live on the Professional plan.
CRM 개요: Sales automation covers lead routing and follow-up reminders. It reduces time-wasting admin for a small team. G2 reviews note the rules are less advanced than HubSpot and Salesforce.
4. Email Marketing and Sequences
허브스팟: HubSpot’s marketing side includes campaigns, email tracking, and landing pages. Marketing Hub adds website pages and lead nurturing sequences. This is the strongest argument for inbound marketing teams.
CRM 개요: You can build lists, send bulk email, and run drip campaigns. Personal email sequences and email templates arrive on higher tiers. Reviewers do ask for better email attachment handling.
⚠️ 경고: HubSpot’s free plan caps automated emails and email tracking notifications. Check those limits before you plan a campaign around them.
5. AI Automation
허브스팟: The Breeze AI suite automates repetitive work like drafting emails and enriching contact data. It runs across marketing, sales, and service records. That breadth is hard to match at this price.
CRM 개요: Nutshell folds AI into revenue-driving tasks rather than general writing. The focus stays narrow and practical. Teams wanting broad AI 도구 will find less here.
6. Team Collaboration and Meeting Notes
허브스팟: A universal inbox pulls live chat, 챗봇, and Facebook Messenger into one thread. Everyone sees the same customer experience history. Notes and mentions keep the support team aligned.
CRM 개요: Shared timelines and @mentions keep a small team on the same page. G2 reviews single out the reminder functions.
Nutshell also summarizes calls automatically, which is shown below.
7. 보고 및 분석
허브스팟: Dashboards track pipeline health, campaign performance, and customer success signals. Custom reports arrive on paid tiers. Reporting is one reason larger teams stay after outgrowing the free crm.
CRM 개요: Dashboards cover sales KPIs and rep performance. The full reporting suite sits on the Pro plan and above. Foundation buyers get a thinner set of charts.
8. 통합
허브스팟: Over 500 business applications connect natively, including Salesforce, Gmail, and Google Workspace. Native depth means fewer middleware bills. This is a clear gap between the two.
CRM 개요: Native links cover Google Apps, Microsoft 365, Outlook, Slack, MailChimp, and 젠데스크. Zapier extends that to over 5,000 apps. Most connections run through that bridge rather than direct integration.
9. Quotes, Invoices, and Support
허브스팟: Quotes and payment tools sit inside paid tiers. The free version has no live customer support, so you rely on the knowledge base. That gap frustrates people who need an answer today.
CRM 개요: Quotes and invoices are built in, so clients get documents without a second tool. Free live support covers every plan.
Nutshell’s support setup is worth a closer look.
10. Content and E-Commerce Tools
허브스팟: Content arrangement tools handle blog posts, website pages, and landing pages. That turns the crm into a publishing hub for inbound marketing.
HubSpot also handles online selling, which the block below covers.
CRM 개요: Landing pages and web forms are included, and forms add leads to the system automatically. There is no e-commerce management layer. Nutshell stays a sales tool rather than a website engine.
11. 가격 및 비용
Here are the plans side by side.
| 층 | 허브스팟 | CRM 요약 |
|---|---|---|
| 무료 | 무료 도구: 월 0달러 | ❌ 없음 |
| 기입 | Marketing Hub Starter: $15/seat/month | 파운데이션: 사용자당 월 13달러 |
| 중간 | Starter Customer Platform: $15/seat/month | 성장: 사용자당 월 25달러 |
| 고급의 | Marketing Hub Professional: $800/seat/month | 유료 서비스: 사용자당 월 42달러 |
| 맨 위 | — | Business: $59, Enterprise: $79/user/month |
허브스팟: The entry point is free, and $15 per seat covers most starter needs. The jump to Marketing Hub Professional at $800 per seat is steep. Budget for that cliff before you commit.
CRM 개요: Pricing climbs in even steps from $13 to $79 per user per month. There are no surprise cliffs. There is also no way to test it long-term without paying.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| Zero starting cost | 허브스팟 | 무료 플랜, 사용자 수 무제한 |
| 가장 빠른 설치 | CRM 요약 | Productive within days |
| 인바운드 마케팅 | 허브스팟 | Landing pages and campaigns built in |
| Live help on a cheap plan | CRM 요약 | Free live support on every tier |
| Deep integrations | 허브스팟 | 500+ native business apps |
| Predictable per-seat billing | CRM 요약 | Even $13 to $79 steps |
💰 예산
HubSpot costs nothing until you need paid plans. Nutshell charges from the first person you add.
🔌 사용 중인 기술 스택
HubSpot connects natively to more business apps. Nutshell leans on Zapier for anything beyond the core list.
📝 귀사의 영업 프로세스
Nutshell fits a straight B2B pipeline you can execute without setup work. HubSpot fits teams blending marketing and sales in one funnel.
🎓 귀하의 경험 수준
Nutshell has the shorter learning curve for a first crm. HubSpot Academy closes that gap if you invest the training time.
🆓 무료 체험 및 데모
Nutshell gives you 14 days to decide. HubSpot’s free features run with no deadline at all.
🛟 지원 옵션
Nutshell includes live chat and email support everywhere. HubSpot reserves live help for paid customers.
전환 가이드
Already on one of these? Here is what changes when you move.
🔄 Switching from HubSpot to Nutshell CRM?
✅ 얻게 될 이점:
- Free live support on the cheapest plan
- Unlimited contacts with no tier-based caps
- Quotes and invoices without a paid upgrade
❌ 잃게 될 것:
- The free tier and its unlimited users
- 500+ native integrations and the universal inbox
- Website pages and e-commerce management
📋 전환 방법:
- Export contacts and deals from HubSpot as CSV files
- Start the free 14-day Nutshell trial
- Ask for free migration help and import your data
🔄 Switching from Nutshell CRM to HubSpot?
✅ 얻게 될 이점:
- A free plan that holds a million contacts
- Marketing Hub, Sales Hub, and Service Hub on one record
- Breeze AI and deeper workflow automation
❌ 잃게 될 것:
- Live support unless you pay for it
- Map and Chart pipeline views
- Predictable per-user costs as you scale
📋 전환 방법:
- Export your Nutshell contacts and pipeline to CSV
- Create a free HubSpot account and run the guided setup
- Import records, then rebuild your automation rules
저희 리뷰에서 다루지 않은 내용
This comparison focused on small businesses and mid-sized sales teams. We did not test enterprise deployments, custom API work, or data 보안 audits at scale. Our notes reflect the August 2026 versions of both products, and features change often. If you manage 50 or more seats, your priorities will differ from what we covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 허브스팟 |
| 🚀 핵심 CRM 기능 | 허브스팟 |
| 📈 마케팅 도구 | 허브스팟 |
| 🎯 보고 및 분석 | 허브스팟 |
| 👶 사용 편의성 | CRM 요약 |
| 🛟 지원 액세스 | CRM 요약 |
| 🔌 통합 | 허브스팟 |
| 🏆 종합 우승 | 허브스팟 |
🏆 우승: 허브스팟
HubSpot wins 5 out of 7 categories.
다음과 같은 경우에 가장 적합합니다: free crm users, inbound marketing teams, and companies planning for business growth
HubSpot and Nutshell CRM are aimed at different buyers. HubSpot is a full customer relationship management suite that grows with you.
Nutshell is a focused sales tool for a small B2B team that wants to skip setup and start selling.
Nutshell wins on ease of use and support access, and those matter more than spec sheets suggest.
But HubSpot’s free crm removes the risk from the decision. You can build real customer relationships, win new customers, and only pay once the tool has proven itself.
HubSpot 비교 (더 보기)
Here is how HubSpot lands against other crm software choices:
HubSpot이 다음 분야에서 우위를 차지했습니다: a genuinely free entry tier, faster onboarding for non-technical staff, and bundled marketing tools
Salesforce가 다음 분야에서 우위를 점했습니다: deeper customization for developers, enterprise reporting depth, and territory-level permissions
허브스팟 vs 파이프드라이브
HubSpot이 다음 분야에서 우위를 차지했습니다: free-tier contact limits, content and landing page building, and native app count
Pipedrive는 다음 항목에서 승리했습니다: a lighter deal-first interface, cheaper mid-tier seats, and quicker pipeline configuration
허브스팟 vs 킵
HubSpot이 다음 분야에서 우위를 차지했습니다: scaling past a small team, free onboarding through Academy, and broader analytics
Keap은 계속해서 승리합니다: built-in invoicing for service businesses, simpler automation 건축업자, and coaching-style setup help
HubSpot이 다음 분야에서 우위를 차지했습니다: email marketing depth, customer service tooling, and contact-record history
월요일 CRM 주요 성과: the ability to customize board layouts, cross-department project views, and visual work tracking
Nutshell CRM 비교
And here is where Nutshell CRM sits against its closest rivals:
요약 CRM vs 캡슐 CRM
Nutshell CRM의 장점: included email marketing, four pipeline views, and free migration assistance
Capsule CRM이 다음 항목에서 우위를 점합니다: a free starter tier, lower entry pricing, and a lighter contact database
Nutshell CRM과 Freshales CRM 비교
Nutshell CRM의 장점: live support at every price point, VisitorIQ lead discovery, and simpler day-one setup
Freshsales CRM이 다음 항목에서 우위를 차지했습니다: built-in phone and chat channels, AI lead scoring, and a free entry plan
Nutshell CRM의 장점: drag-and-drop pipeline speed, quotes and invoices, and cheaper entry seats
Insightly는 다음 항목에서 우위를 점합니다: project delivery tracking after the sale, custom app building, and deeper record relationships
요약 CRM vs 액티브캠페인
Nutshell CRM의 장점: pipeline clarity for reps, flat per-user pricing, and faster onboarding
ActiveCampaign이 다음 분야에서 승리했습니다: automation branching depth, campaign segmentation, and email deliverability tooling
자주 묻는 질문
HubSpot CRM은 어떤 용도에 가장 적합할까요?
HubSpot CRM is best for sales and marketing teams that want contacts, campaigns, and deals in one system. HubSpot Marketing Hub makes it especially strong for inbound work.
HubSpot CRM은 정말 무료인가요?
Yes. HubSpot’s free CRM holds one million contacts with unlimited users. Paid seats start at $15 per month, and costs rise sharply at the Professional tier.
Nutshell은 좋은 CRM인가요?
Yes, for small B2B sales teams. It is quick to learn, includes free live support, and starts at $13 per user per month with no free tier.
Salesforce와 HubSpot 중 어느 것이 더 나을까요?
Salesforce suits large enterprises needing deep customization. HubSpot is easier to learn and helps small teams nurture relationships without developer help.
Which is the best CRM for a small business?
For most small businesses, HubSpot’s free plan wins. Nutshell CRM and Zoho CRM are solid HubSpot alternatives if you prefer flat per-user pricing or bundled professional services support.
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