⚡ 간단 평가:
- 가격: Instantly starts at $30/month. Folk starts at $17.5/member/month.
- 다음과 같은 경우에 가장 적합합니다: Instantly for cold outreach campaigns. Folk for contact management and partnerships.
- 주요 차이점: Instantly runs unlimited email accounts. Folk helps you organize contacts and build genuine connections.
- 저희가 선택한 제품: Instantly for most users. It covers outreach, lead management, and basic CRM features in one app.
Folk and Instantly both call themselves customer relationship management tools.
They are not competing for the same person.
Folk CRM is built to organize contacts and nurture real relationships.
Instantly CRM is built to send thousands of cold emails.
Pick the wrong tool and you pay for features you never touch.
개요
This Folk vs Instantly comparison covers pricing, key features, and ease of use.
We also break down which sales teams each tool actually fits.
Our sources include published specs, pricing pages, and G2 reviews.
저희 필진들은 두 앱 모두 직접 사용해 보는 시간도 가졌습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
즉시란 무엇일까요?
즉시 콜드 이메일 platform for outbound sales teams.
It connects multiple email accounts and sends campaigns from all of them.
Instantly CRM sits on top of that outreach engine.
You can manage leads, track replies, and move deals forward.
The lead finder feature adds contacts from a vast database.
Most businesses buy it to automate cold outreach campaigns at scale.
Watch the walkthrough below to see the app in action.
🏆 우승자: 즉시 발표
Connect unlimited email accounts and run cold email at scale. The unified inbox keeps every reply in a single place.
즉시 가격 확인
Here is what Instantly costs. Every tier is billed per workspace, not per seat.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 성장 | 월 30달러 | 단독 창업자 및 소규모 사업 팀 |
| 과성장 | 월 77.60달러 | Sales teams that send thousands of emails |
| 광속 | 월 286.30달러 | Agency and high-volume outbound teams |
| 기업 | 관습 | Large teams needing custom access and limits |
Pricing verified August 2026.
무료 체험: Yes. Instantly offers a 14-day free trial. There is no permanent free plan.
환불 보장: Refunds are handled case by case through support, not by a blanket policy.
📌 메모: Every paid tier includes unlimited email accounts and unlimited email warmups. What changes between plans is contact volume, sending limits, and how many advanced features you can access.
⚠️ Pricing conflict flagged: Some sources list a standalone Instantly CRM plan at $97 per month with unlimited seats. Our CSV pricing above is the figure we verified. Lead credits, calls, and SMS tracking are sold as separate add ons on some tiers.
즉시 사용의 주요 이점
Instantly를 고려해 볼 만한 이유는 다음과 같습니다.
- 무제한 이메일 계정: Connect as many sending accounts as you need. Inbox rotation spreads volume so no single domain gets burned.
- 통합 받은편지함: Unibox pulls replies from multiple accounts into one screen. You stop switching tabs to answer real customers.
- Built-in lead finder: Search companies by multiple filters and push results into campaigns. No second 데이터 tool required.
- 캠페인 분석: The analytics screen can generate detailed reports on opens, replies, and booked meetings.
- AI personalization: Prompts rewrite openers per lead. This cuts repetitive tasks out of your daily sales process.
- 초보자에게 친숙한 설정: G2 reviews frequently praise how quickly new users get a first campaign live.
우리 팀이 발견한 점
우리의 작가 signed up for Instantly and ran a small campaign for two weeks. Here is what stood out from that hands-on time:
The clip below shows the same workflow end to end.
즉시 장점 및 단점
✅ 장점
- 모든 유료 플랜에서 무제한 이메일 계정 이용 가능
- 방대한 연락처 데이터베이스를 갖춘 내장형 잠재고객 발굴 도구
- Unibox pulls replies from multiple accounts into a single place
- Campaign analytics generate detailed reports on opens and replies
❌ 단점
- 무료 플랜은 없고, 14일 무료 체험만 가능합니다.
- The CRM feature is newer and less flexible than dedicated CRM software
- Support response delays and deliverability dips show up in user reviews
Folk란 무엇인가요?
Folk is a lightweight customer relationship management app.
It is built for individuals and small teams, not large sales departments.
The interface looks like a collaborative spreadsheet with customizable fields.
Folk CRM helps you organize contacts into groups and set reminders.
People also use it for fundraising, events, and partnerships.
That range of multiple use cases is the whole point of the tool.
Watch the overview below before you purchase anything.
🥈 Runner Up: Folk
A CRM that feels incredibly easy on day one. Best for people who want to build genuine connections, not blast cold email.
민속 가격
Folk charges per member. Costs rise as your team grows.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기준 | 회원당 월 17.5달러 | Solo users and simple contact management |
| 프리미엄 | 회원당 월 35달러 | 고급 기능이 필요한 소규모 팀 |
| 관습 | 회원당 월 70달러 | Larger teams with heavier data and sync needs |
Pricing verified August 2026.
무료 체험: Yes. Folk gives you a 14-day free trial with no card required. There is no free plan.
환불 보장: None advertised. You cancel inside the app and keep access until the period ends.
📌 메모: The Standard plan is the basic plan most solo users start on. Magic Fields, deeper email 오토메이션, and higher enrichment credits sit on the upper tiers.
⚠️ Pricing conflict flagged: Some sources quote Folk at $20 and $40 per user per month. The table above uses our verified CSV figures. Check export limits and seat counts before you commit.
민속의 주요 이점
Folk를 주목할 만한 이유는 다음과 같습니다.
- Incredibly easy to learn: Folk is one of the simplest CRMs on the market. First-time CRM users get productive fast.
- 크롬 확장 프로그램: Add contacts straight from LinkedIn or any company website. No manual copy and paste.
- 마법의 들판: A custom field type that uses AI to fill in missing details on people and companies.
- Gmail and Outlook sync: Folk imports contacts and email history so your inbox becomes your source of truth.
- Group-based organization: Create groups per campaign, event, or agency client. Nobody drowns in one giant list.
- Self-serve signup: You explore the whole app without a sales call first.
우리 팀이 발견한 점
Our writer set up a Folk workspace and imported a live contact list. Here is what stood out:
The short clip below covers the same setup.
민속 예술의 장점과 단점
✅ 장점
- Incredibly easy to learn, even without CRM experience
- Chrome extension pulls contacts straight from LinkedIn
- Magic Fields use AI to fill in missing company details
- Lower entry price at $17.5/member/month
❌ 단점
- 회의나 전화 통화를 자동으로 추적하지 않습니다.
- Limited advanced 보고 views for larger sales teams
- Importing emails and contact data can get fiddly
기능 비교
Ready for a closer look at Folk vs Instantly? We compare nine key features plus pricing, so you can match each tool to your own sales process.
| 특징 | 곧 | 사람들 |
|---|---|---|
| 시작 가격 | 월 30달러 | 회원당 월 17.5달러 |
| 무료 플랜 | ❌ | ❌ |
| 무제한 이메일 계정 | ✅ | ❌ |
| 통합 받은편지함 | ✅ | ❌ |
| Warm-up & Inbox Rotation | ✅ | ❌ |
| 내장형 리드 파인더 | ✅ | ❌ |
| Kanban Sales Pipeline | ✅ | ✅ |
| LinkedIn용 크롬 확장 프로그램 | ❌ | ✅ |
| Magic Fields (AI enrichment) | ❌ | ✅ |
| Auto-logging of Phone Calls | ❌ | ❌ |
| 가장 적합한 대상 | Cold outreach campaigns | Relationship-led contact management |
1. 연락처 관리
곧: Contacts arrive as campaign leads first and CRM records second. You can search companies, apply multiple filters, and push a list straight into a sequence. It works well at volume, but it treats people as rows of data rather than relationships.
사람들: Folk is built around contact management from the first screen. You organize contacts into groups, add notes, and set reminders to follow up. Watch for duplicates though, since two records can point to the same person after an import.
2. Sales Pipeline and Closing Deals
곧: The CRM feature lets you track leads through stages and see deal progress. It reports pipeline value and closing rates. It is newer than most CRM software, so customization is thinner than what 파이프드라이브 gives you.
사람들: Folk gives you a visual Kanban board for your sales pipeline. Drag a card between stages and the deal moves. It is enough for close winning deals tracking on a small team, but it will not satisfy a sales manager who wants forecasting.
3. Lead Finder and Lead Management
곧: The lead finder ships with a database of over 450 million contacts. AI prompts then personalize each opener using company insights. This is the single biggest gap between the two apps.
사람들: Folk has no built-in lead database. You bring your own contacts from Gmail, a CSV, or the browser extension. Its strength is cleaning and enriching that data, not generating it.
💡 꿀팁: Lead quality complaints show up in reviews of most built-in databases. Verify a sample before you send thousands of emails to a purchased list.
4. 이메일 홍보 및 캠페인
곧: 캠페인 건축업자 handles A/B testing, spintax, and deliverability scoring. You schedule follow ups, fine tune send windows, and let salesflows trigger the next step. This is email automation built for cold emailing at scale.
사람들: Folk runs personalized bulk email through collaborative mail merge. You write templates, drop in fields, and send from your own inbox. Its outreach functionality is email only, so other channels need other tools.
5. Email Accounts and Inbox Rotation
곧: You can attach unlimited email accounts on any paid tier. Inbox rotation spreads sending across them so one mailbox never carries the whole load.
Warm-up runs on the same accounts automatically.
사람들: Folk connects one mailbox per user and stops there. There is no warm-up, no rotation, and no unified inbox across multiple accounts. That is a deliberate choice, not an oversight.
6. Personalization and Magic Fields
곧: AI reads each lead and writes an opener based on company insights. Personalization here serves the campaign, so it scales to thousands of customer relationships at once.
사람들: Magic Fields ask a 질문 about a contact and let AI fill the answer. It is slower per record but far more accurate for client work. Folk cleans messy data better than it invents new data.
7. Chrome Extension and LinkedIn Sourcing
곧: There is no LinkedIn scraping extension. Sourcing happens inside the lead finder instead, plus a tracking pixel that turns website visitors into actionable leads.
사람들: The Chrome extension is the fastest way to add contacts from LinkedIn. One click captures the profile, the company, and the notes you type.
Social selling workflows build on the same capture flow.
8. Integrations and Partnerships
곧: It integrates cleanly with the rest of the Instantly.ai stack and connects outward through API and webhooks. As a standalone CRM system it has fewer native connectors than older platforms.
사람들: Folk connects to Gmail, Outlook, and calendar tools including Google Calendar. Its partnership manager keeps investors, agencies, and referral partners in separate groups.
9. 분석 및 보고
곧: Campaign metrics track over time and roll into detailed reports on opens, replies, and closing deals. Reviews still rate it below Pipedrive for deep sales reporting, but it is far ahead of Folk.
사람들: Reporting is the weakest part of Folk. You get pipeline views and basic counts, not dashboards. Teams that measure sales productivity weekly will feel the gap immediately.
⚠️ 경고: Neither app logs phone calls or meetings automatically. Both need manual entry for anything that happens off email.
10. 가격 및 비용
두 계획을 나란히 비교해 봅시다.
| 층 | 곧 | 사람들 |
|---|---|---|
| 무료 플랜 | ❌ | ❌ |
| 기입 | 성장: 월 30달러 | Standard: $17.5/member/month |
| 중간 | 하이퍼그로스: 월 77.60달러 | Premium: $35/member/month |
| 맨 위 | 라이트 스피드: 월 286.30달러 | Custom: $70/member/month |
| 기업 | 관습 | ❌ |
| 무료 체험 | 14일 | 14일 |
곧: Pricing is per workspace, so adding teammates costs nothing extra. The jump from Growth to Light Speed is steep, but you are buying sending volume and lead credits, not seats.
사람들: Folk is cheaper for one person and pricier for eight. At $17.5/member/month it is the friendliest entry point in this sales software matchup. Five members on Premium cost more than Instantly’s Hypergrowth plan.
💡 테스트 결과: For a solo user, Folk is $12.50 cheaper per month. For a five-person team, Instantly costs less and closes more deals per dollar spent.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 대규모 콜드 이메일 | 곧 | 무제한 이메일 계정 |
| 간편한 연락처 관리 | 사람들 | Incredibly easy setup |
| A vast database of leads | 곧 | 내장형 단서 탐지기 |
| LinkedIn sourcing | 사람들 | 원클릭 크롬 확장 프로그램 |
| Lowest solo price | 사람들 | 회원당 월 17.5달러 |
| Campaign reporting | 곧 | Analytics over time |
💰 예산
One person pays less with Folk. A team of five pays less with Instantly, because Instantly bills per workspace.
🔌 사용 중인 기술 스택
If your team lives in Gmail and Google Calendar, Folk slots in with almost no setup. If you already run other tools from Instantly.ai, the CRM feature is the obvious pick.
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Cold, high-volume email marketing points to Instantly. Warm intros and real relationships point to Folk, which is built to nurture rather than blast.
🎓 귀하의 경험 수준
Never used a CRM before? Folk wins. Its CRM features are limited on purpose, which is exactly why beginners stick with it.
🆓 무료 체험 및 데모
Both give you 14 days. Run one real project through each, for example an event follow-up list or a 200-lead campaign.
🛟 지원 옵션
Both run email and chat support. Reviews mention slow response times from the Instantly.ai support team during busy periods.
전환 가이드
Already on one of these? Here is what changes if you move.
🔄 Switching from Instantly to Folk?
✅ 얻게 될 이점:
- A Chrome extension for LinkedIn sourcing
- Magic Fields that enrich contact records with AI
- A cheaper solo seat and a far shorter learning curve
❌ 잃게 될 것:
- 무제한 이메일 계정 및 받은 편지함 순환 기능
- The built-in lead finder and its contact database
- Campaign analytics and deliverability scoring
📋 전환 방법:
- Export your leads and replies from Instantly as CSV
- Create a Folk workspace and connect Gmail or Outlook
- Import the CSV, then split contacts into groups
🔄 Switching from Folk to Instantly?
✅ 얻게 될 이점:
- Unlimited sending accounts with automatic warm-up
- A lead database you can filter and push into campaigns
- Reporting that actually measures reply and booking rates
❌ 잃게 될 것:
- The LinkedIn capture extension
- Magic Fields and the spreadsheet-style editing
- Group-based organization for partnerships and events
📋 전환 방법:
- Export each Folk group as its own CSV file
- Open an Instantly account and connect your sending domains
- Upload each list as a separate campaign, then warm up first
저희 리뷰에서 다루지 않은 내용
This comparison focused on solo operators and small teams. We did not test enterprise SSO, bulk licensing, or custom API builds against complex sales processes. Deliverability results vary by domain age and list quality, so we make no promises there. If you manage 50 or more seats, the useful features you care about may sit outside what we covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 사람들 |
| 🚀 핵심 기능 | 곧 |
| 📇 연락처 관리 | 사람들 |
| 📧 이메일 홍보 | 곧 |
| 📊 분석 | 곧 |
| 👶 사용 편의성 | 사람들 |
| 🔌 통합 | 곧 |
| 🏆 종합 우승 | 곧 |
🏆 당첨자: 즉시 발표
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다음과 같은 경우에 가장 적합합니다: Cold outreach campaigns, outbound sales teams, agencies running multiple client mailboxes
Folk and Instantly are two different products wearing the same label. Instantly is an outbound machine with a CRM attached. Folk is a contact book that grew a pipeline.
Folk is excellent if you want something incredibly easy that keeps relationships warm. It handles fundraising lists, event follow-ups, and partner tracking better than most other CRMs at this price.
But if your growth depends on sending cold email every week, Instantly is the better buy. There is no single 최고의 CRM software for everyone, so match the tool to the job you actually do.
즉시 비교되는 항목 수 증가
Here is how Instantly measures up against the closest better alternatives:
즉시 vs 아폴로
즉시 승리하는 경우: unlimited sending accounts, warm-up included at every tier, a cleaner campaign builder for beginners
아폴로가 승리한 이유는 다음과 같습니다. richer firmographic filters, dialer and call logging, a usable free tier for solo prospectors
즉시 vs 스마트리드
즉시 승리하는 경우: a friendlier interface for first-time senders, bundled lead data, faster campaign setup
Smartlead는 다음 분야에서 승리합니다: white-label client dashboards, deeper API access, sub-account structure agencies prefer
즉시 vs 세일즈핸디
즉시 승리하는 경우: the unified reply inbox, AI opener generation, larger contact database
Saleshandy가 다음 항목에서 승리했습니다: a lower entry price, simpler per-seat billing, straightforward sequence templates
더 많은 사람들이 비교됩니다
If Folk is not the best alternative for you, these three come up most often:
Folk는 다음에서 승리합니다: setup speed, LinkedIn capture, flexibility for non-sales work like fundraising
Pipedrive는 다음 항목에서 승리했습니다: forecasting and reporting depth, activity automation, native call logging
Folk는 다음에서 승리합니다: a flat learning curve, predictable per-member cost, no upsell path into paid hubs
HubSpot이 다음 분야에서 우위를 차지했습니다: a genuinely free starting tier, marketing automation, an enormous app marketplace
민속 vs 캡슐 CRM
Folk는 다음에서 승리합니다: AI enrichment, a more modern interface, faster contact import from the browser
캡슐이 승리한 항목: a free plan for two users, task management, longer track record with small firms
자주 묻는 질문
Folk CRM이란 무엇인가요?
Folk is a lightweight CRM for organizing contacts, tracking a simple pipeline, and sending personalized email. It suits individuals and small teams more than large sales departments.
Instantly는 CRM을 제공하나요?
Yes. Instantly ships a CRM that tracks leads, deals, and pipeline value beside its cold email campaigns. It is newer than dedicated platforms and offers less customization.
Folk는 좋은 CRM인가요?
It is a good fit for relationship-led work and simple contact management. It falls short on reporting depth, call logging, and high-volume outreach.
Instant는 콜드 메일에 적합한가요?
Yes, that is its core job. Unlimited sending accounts, automatic warm-up, and inbox rotation make it one of the stronger choices for high-volume outbound email.
How much is Folk?
Plans run $17.5, $35, and $70 per member per month. A 14-day free trial is available, and there is no permanent free tier.
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