⚡ Verdetto rapido:
- Prezzi: Instantly starts at $30/month. Folk starts at $17.5/member/month.
- Ideale per: Instantly for cold outreach campaigns. Folk for contact management and partnerships.
- Differenza fondamentale: Instantly runs unlimited email accounts. Folk helps you organize contacts and build genuine connections.
- La nostra scelta: Instantly for most users. It covers outreach, lead management, and basic CRM features in one app.
Folk and Instantly both call themselves customer relationship management tools.
They are not competing for the same person.
Folk CRM is built to organize contacts and nurture real relationships.
Instantly CRM is built to send thousands of cold emails.
Pick the wrong tool and you pay for features you never touch.
Panoramica
This Folk vs Instantly comparison covers pricing, key features, and ease of use.
We also break down which sales teams each tool actually fits.
Our sources include published specs, pricing pages, and G2 reviews.
I nostri redattori hanno anche avuto modo di testare a fondo entrambe le app.
Tali annotazioni compaiono nella sezione "Cosa ha notato il nostro team" qui di seguito.
Che cosa è Instantly?
Instantly è un e-mail fredda platform for outbound sales teams.
It connects multiple email accounts and sends campaigns from all of them.
Instantly CRM sits on top of that outreach engine.
You can manage leads, track replies, and move deals forward.
The lead finder feature adds contacts from a vast database.
Most businesses buy it to automate cold outreach campaigns at scale.
Watch the walkthrough below to see the app in action.
⭐ 4,3/5 | 💰 A partire da 30 $ al mese
Connect unlimited email accounts and run cold email at scale. The unified inbox keeps every reply in a single place.
Prezzi immediati
Here is what Instantly costs. Every tier is billed per workspace, not per seat.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Crescita | $ 30/mese | Fondatori solisti e piccola impresa squadre |
| Ipercrescita | $77,60/mese | Sales teams that send thousands of emails |
| Velocità della luce | $286,30/mese | Agency and high-volume outbound teams |
| Impresa | Costume | Large teams needing custom access and limits |
Pricing verified August 2026.
Prova gratuita: Yes. Instantly offers a 14-day free trial. There is no permanent free plan.
Garanzia di rimborso: Refunds are handled case by case through support, not by a blanket policy.
📌 Nota: Every paid tier includes unlimited email accounts and unlimited email warmups. What changes between plans is contact volume, sending limits, and how many advanced features you can access.
⚠️ Pricing conflict flagged: Some sources list a standalone Instantly CRM plan at $97 per month with unlimited seats. Our CSV pricing above is the figure we verified. Lead credits, calls, and SMS tracking are sold as separate add ons on some tiers.
Principali vantaggi di Instantly
Ecco perché Instantly merita di essere preso in considerazione:
- Account email illimitati: Connect as many sending accounts as you need. Inbox rotation spreads volume so no single domain gets burned.
- Casella di posta unificata: Unibox pulls replies from multiple accounts into one screen. You stop switching tabs to answer real customers.
- Built-in lead finder: Search companies by multiple filters and push results into campaigns. No second dati tool required.
- Analisi della campagna: The analytics screen can generate detailed reports on opens, replies, and booked meetings.
- AI personalization: Prompts rewrite openers per lead. This cuts repetitive tasks out of your daily sales process.
- Configurazione adatta ai principianti: G2 reviews frequently praise how quickly new users get a first campaign live.
Cosa ha notato il nostro team
Nostro scrittore signed up for Instantly and ran a small campaign for two weeks. Here is what stood out from that hands-on time:
The clip below shows the same workflow end to end.
Vantaggi e svantaggi immediati
✅ Pro
- Account email illimitati con ogni piano a pagamento.
- Strumento integrato per la ricerca di potenziali clienti con un vasto database di contatti
- Unibox pulls replies from multiple accounts into a single place
- Campaign analytics generate detailed reports on opens and replies
❌ Contro
- No free plan, only a 14-day free trial
- The CRM feature is newer and less flexible than dedicated CRM software
- Support response delays and deliverability dips show up in user reviews
Cos'è Folk?
Folk is a lightweight customer relationship management app.
It is built for individuals and small teams, not large sales departments.
The interface looks like a collaborative spreadsheet with customizable fields.
Folk CRM helps you organize contacts into groups and set reminders.
People also use it for fundraising, events, and partnerships.
That range of multiple use cases is the whole point of the tool.
Watch the overview below before you purchase anything.
🥈 Runner Up: Folk
A CRM that feels incredibly easy on day one. Best for people who want to build genuine connections, not blast cold email.
Prezzi popolari
Folk charges per member. Costs rise as your team grows.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Standard | 17,5 dollari al mese per membro | Solo users and simple contact management |
| Premio | 35 dollari al mese per membro. | Piccoli team che necessitano di funzionalità avanzate |
| Costume | 70 dollari al mese per membro | Larger teams with heavier data and sync needs |
Pricing verified August 2026.
Prova gratuita: Yes. Folk gives you a 14-day free trial with no card required. There is no free plan.
Garanzia di rimborso: None advertised. You cancel inside the app and keep access until the period ends.
📌 Nota: The Standard plan is the basic plan most solo users start on. Magic Fields, deeper email automazione, and higher enrichment credits sit on the upper tiers.
⚠️ Pricing conflict flagged: Some sources quote Folk at $20 and $40 per user per month. The table above uses our verified CSV figures. Check export limits and seat counts before you commit.
Principali vantaggi del Folk
Ecco perché Folk merita di essere visto:
- Incredibly easy to learn: Folk is one of the simplest CRMs on the market. First-time CRM users get productive fast.
- Estensione per Chrome: Add contacts straight from LinkedIn or any company website. No manual copy and paste.
- Campi Magici: A custom field type that uses AI to fill in missing details on people and companies.
- Gmail and Outlook sync: Folk imports contacts and email history so your inbox becomes your source of truth.
- Group-based organization: Create groups per campaign, event, or agency client. Nobody drowns in one giant list.
- Self-serve signup: You explore the whole app without a sales call first.
Cosa ha notato il nostro team
Our writer set up a Folk workspace and imported a live contact list. Here is what stood out:
The short clip below covers the same setup.
Pro e contro del folklore
✅ Pro
- Incredibly easy to learn, even without CRM experience
- Chrome extension pulls contacts straight from LinkedIn
- Magic Fields use AI to fill in missing company details
- Lower entry price at $17.5/member/month
❌ Contro
- Nessun tracciamento automatico di riunioni o telefonate
- Limited advanced segnalazione views for larger sales teams
- Importing emails and contact data can get fiddly
Confronto delle funzionalità
Ready for a closer look at Folk vs Instantly? We compare nine key features plus pricing, so you can match each tool to your own sales process.
| Caratteristica | Immediatamente | Popolare |
|---|---|---|
| Prezzo di partenza | $ 30/mese | 17,5 dollari al mese per membro |
| Piano gratuito | ❌ | ❌ |
| Account di posta elettronica illimitati | ✅ | ❌ |
| Posta in arrivo unificata | ✅ | ❌ |
| Warm-up & Inbox Rotation | ✅ | ❌ |
| Ricerca di lead integrata | ✅ | ❌ |
| Kanban Sales Pipeline | ✅ | ✅ |
| Oltre 3 milioni di utenti si affidano a Hunter IO | ❌ | ✅ |
| Magic Fields (AI enrichment) | ❌ | ✅ |
| Auto-logging of Phone Calls | ❌ | ❌ |
| Ideale per | Cold outreach campaigns | Relationship-led contact management |
1. Gestione dei contatti
Immediatamente: Contacts arrive as campaign leads first and CRM records second. You can search companies, apply multiple filters, and push a list straight into a sequence. It works well at volume, but it treats people as rows of data rather than relationships.
Gente: Folk is built around contact management from the first screen. You organize contacts into groups, add notes, and set reminders to follow up. Watch for duplicates though, since two records can point to the same person after an import.
2. Sales Pipeline and Closing Deals
Immediatamente: The CRM feature lets you track leads through stages and see deal progress. It reports pipeline value and closing rates. It is newer than most CRM software, so customization is thinner than what Pipedrive gives you.
Gente: Folk gives you a visual Kanban board for your sales pipeline. Drag a card between stages and the deal moves. It is enough for close winning deals tracking on a small team, but it will not satisfy a sales manager who wants forecasting.
3. Lead Finder and Lead Management
Immediatamente: The lead finder ships with a database of over 450 million contacts. AI prompts then personalize each opener using company insights. This is the single biggest gap between the two apps.
Gente: Folk has no built-in lead database. You bring your own contacts from Gmail, a CSV, or the browser extension. Its strength is cleaning and enriching that data, not generating it.
💡 Consiglio da professionista: Lead quality complaints show up in reviews of most built-in databases. Verify a sample before you send thousands of emails to a purchased list.
4. Email outreach e campagne
Immediatamente: La campagna costruttore handles A/B testing, spintax, and deliverability scoring. You schedule follow ups, fine tune send windows, and let salesflows trigger the next step. This is email automation built for cold emailing at scale.
Gente: Folk runs personalized bulk email through collaborative mail merge. You write templates, drop in fields, and send from your own inbox. Its outreach functionality is email only, so other channels need other tools.
5. Email Accounts and Inbox Rotation
Immediatamente: You can attach unlimited email accounts on any paid tier. Inbox rotation spreads sending across them so one mailbox never carries the whole load.
Warm-up runs on the same accounts automatically.
Gente: Folk connects one mailbox per user and stops there. There is no warm-up, no rotation, and no unified inbox across multiple accounts. That is a deliberate choice, not an oversight.
6. Personalization and Magic Fields
Immediatamente: AI reads each lead and writes an opener based on company insights. Personalization here serves the campaign, so it scales to thousands of customer relationships at once.
Gente: Magic Fields ask a domanda about a contact and let AI fill the answer. It is slower per record but far more accurate for client work. Folk cleans messy data better than it invents new data.
7. Chrome Extension and LinkedIn Sourcing
Immediatamente: There is no LinkedIn scraping extension. Sourcing happens inside the lead finder instead, plus a tracking pixel that turns website visitors into actionable leads.
Gente: The Chrome extension is the fastest way to add contacts from LinkedIn. One click captures the profile, the company, and the notes you type.
Social selling workflows build on the same capture flow.
8. Integrations and Partnerships
Immediatamente: It integrates cleanly with the rest of the Instantly.ai stack and connects outward through API and webhooks. As a standalone CRM system it has fewer native connectors than older platforms.
Gente: Folk connects to Gmail, Outlook, and calendar tools including Google Calendar. Its partnership manager keeps investors, agencies, and referral partners in separate groups.
9. Analisi e reporting
Immediatamente: Campaign metrics track over time and roll into detailed reports on opens, replies, and closing deals. Reviews still rate it below Pipedrive for deep sales reporting, but it is far ahead of Folk.
Gente: Reporting is the weakest part of Folk. You get pipeline views and basic counts, not dashboards. Teams that measure sales productivity weekly will feel the gap immediately.
⚠️ Avvertimento: Neither app logs phone calls or meetings automatically. Both need manual entry for anything that happens off email.
10. Prezzi e costi
Confrontiamo i piani fianco a fianco.
| Livello | Immediatamente | Popolare |
|---|---|---|
| Piano gratuito | ❌ | ❌ |
| Iscrizione | Crescita: 30 dollari al mese | Standard: $17.5/member/month |
| Medio | Crescita esponenziale: 77,60 $ al mese | Premium: $35/member/month |
| Superiore | Velocità della luce: 286,30 dollari al mese | Custom: $70/member/month |
| Impresa | Costume | ❌ |
| Prova gratuita | 14 giorni | 14 giorni |
Immediatamente: Pricing is per workspace, so adding teammates costs nothing extra. The jump from Growth to Light Speed is steep, but you are buying sending volume and lead credits, not seats.
Gente: Folk is cheaper for one person and pricier for eight. At $17.5/member/month it is the friendliest entry point in this sales software matchup. Five members on Premium cost more than Instantly’s Hypergrowth plan.
💡 Risultato del test: For a solo user, Folk is $12.50 cheaper per month. For a five-person team, Instantly costs less and closes more deals per dollar spent.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Email a freddo su larga scala | Immediatamente | Account di posta elettronica illimitati |
| Gestione semplice dei contatti | Popolare | Incredibly easy setup |
| A vast database of leads | Immediatamente | Rilevatore di piombo integrato |
| LinkedIn sourcing | Popolare | Estensione di Chrome con un solo clic |
| Lowest solo price | Popolare | 17,5 dollari al mese per membro |
| Campaign reporting | Immediatamente | Analytics over time |
💰 Il tuo budget
One person pays less with Folk. A team of five pays less with Instantly, because Instantly bills per workspace.
🔌 Il tuo stack tecnologico
If your team lives in Gmail and Google Calendar, Folk slots in with almost no setup. If you already run other tools from Instantly.ai, the CRM feature is the obvious pick.
ActiveCampaign 15 $/mese contro Creatio 25 $/utente/mese —
Cold, high-volume email marketing points to Instantly. Warm intros and real relationships point to Folk, which is built to nurture rather than blast.
🎓 Il tuo livello di esperienza
Never used a CRM before? Folk wins. Its CRM features are limited on purpose, which is exactly why beginners stick with it.
🆓 Prove e demo gratuite
Both give you 14 days. Run one real project through each, for example an event follow-up list or a 200-lead campaign.
🛟 Opzioni di supporto
Both run email and chat support. Reviews mention slow response times from the Instantly.ai support team during busy periods.
Guida al passaggio
Already on one of these? Here is what changes if you move.
🔄 Switching from Instantly to Folk?
✅ Cosa otterrai:
- A Chrome extension for LinkedIn sourcing
- Magic Fields that enrich contact records with AI
- A cheaper solo seat and a far shorter learning curve
❌ Cosa perderai:
- Tutti i piani includono un numero illimitato di account email.
- The built-in lead finder and its contact database
- Campaign analytics and deliverability scoring
📋 Come effettuare il passaggio:
- Export your leads and replies from Instantly as CSV
- Create a Folk workspace and connect Gmail or Outlook
- Import the CSV, then split contacts into groups
🔄 Switching from Folk to Instantly?
✅ Cosa otterrai:
- Unlimited sending accounts with automatic warm-up
- A lead database you can filter and push into campaigns
- Reporting that actually measures reply and booking rates
❌ Cosa perderai:
- The LinkedIn capture extension
- Magic Fields and the spreadsheet-style editing
- Group-based organization for partnerships and events
📋 Come effettuare il passaggio:
- Export each Folk group as its own CSV file
- Open an Instantly account and connect your sending domains
- Upload each list as a separate campaign, then warm up first
Cosa non è stato trattato nella nostra recensione
This comparison focused on solo operators and small teams. We did not test enterprise SSO, bulk licensing, or custom API builds against complex sales processes. Deliverability results vary by domain age and list quality, so we make no promises there. If you manage 50 or more seats, the useful features you care about may sit outside what we covered here.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | Popolare |
| 🚀 Caratteristiche principali | Immediatamente |
| Freshsales CRM (Freddy AI) | Popolare |
| 📱 SMS e chiamate | Immediatamente |
| 🎯 Flessibilità di progettazione | Immediatamente |
| 👶 Facilità d'uso | Popolare |
| 🔌 Integrazioni | Immediatamente |
| 🏆 Vincitore assoluto | Immediatamente |
Vendite e marketing tutto in uno
Jason AI SDR è più avanzato
Ideale per: Cold outreach campaigns, outbound sales teams, agencies running multiple client mailboxes
Folk and Instantly are two different products wearing the same label. Instantly is an outbound machine with a CRM attached. Folk is a contact book that grew a pipeline.
Folk is excellent if you want something incredibly easy that keeps relationships warm. It handles fundraising lists, event follow-ups, and partner tracking better than most other CRMs at this price.
But if your growth depends on sending cold email every week, Instantly is the better buy. There is no single miglior CRM software for everyone, so match the tool to the job you actually do.
Maggiori dettagli confrontati istantaneamente
Here is how Instantly measures up against the closest better alternatives:
Istantaneamente vs Apollo
Vincite immediate su: unlimited sending accounts, warm-up included at every tier, a cleaner campaign builder for beginners
La dashboard mette in evidenza automaticamente i lead più promettenti. Scopri chi ha aperto più email o cliccato sui tuoi link. Trasferisci i lead qualificati al tuo CRM con un solo clic per un passaggio facile al team di vendita. richer firmographic filters, dialer and call logging, a usable free tier for solo prospectors
Istantaneamente vs Smartlead
Vincite immediate su: a friendlier interface for first-time senders, bundled lead data, faster campaign setup
Smartlead vince su: white-label client dashboards, deeper API access, sub-account structure agencies prefer
Istantaneamente vs Venditore pratico
Vincite immediate su: the unified reply inbox, AI opener generation, larger contact database
Piano gratuito disponibile, giurisdizione svizzera, app più semplice a lower entry price, simpler per-seat billing, straightforward sequence templates
Più gente rispetto
If Folk is not the best alternative for you, these three come up most often:
Il popolo vince su: setup speed, LinkedIn capture, flexibility for non-sales work like fundraising
Pipedrive vince su: forecasting and reporting depth, activity automation, native call logging
Il popolo vince su: a flat learning curve, predictable per-member cost, no upsell path into paid hubs
HubSpot vince su: a genuinely free starting tier, marketing automation, an enormous app marketplace
Popolare contro CRM a capsule
Il popolo vince su: AI enrichment, a more modern interface, faster contact import from the browser
Capsule vince su: a free plan for two users, task management, longer track record with small firms
Domande frequenti
Che cos'è Folk CRM?
Folk is a lightweight CRM for organizing contacts, tracking a simple pipeline, and sending personalized email. It suits individuals and small teams more than large sales departments.
Instantly dispone di un CRM?
Yes. Instantly ships a CRM that tracks leads, deals, and pipeline value beside its cold email campaigns. It is newer than dedicated platforms and offers less customization.
Folk è un buon CRM?
It is a good fit for relationship-led work and simple contact management. It falls short on reporting depth, call logging, and high-volume outreach.
Instantly è uno dei migliori strumenti per l'invio di email a freddo. I suoi account email illimitati, la rete di contatti pre-contatto integrata e la rotazione della casella di posta consentono di inviare grandi volumi di email senza compromettere la deliverability. Le funzionalità di personalizzazione basate sull'intelligenza artificiale conferiscono alle email un aspetto artigianale.
Yes, that is its core job. Unlimited sending accounts, automatic warm-up, and inbox rotation make it one of the stronger choices for high-volume outbound email.
How much is Folk?
Plans run $17.5, $35, and $70 per member per month. A 14-day free trial is available, and there is no permanent free tier.
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