⚡ 간단 평가:
- 가격: Keap costs $299/month (annually billed). Nutshell CRM 월 사용자당 13달러부터 시작합니다.
- 다음과 같은 경우에 가장 적합합니다: Keap suits e commerce businesses that want sales and marketing 오토메이션 in one dashboard. Nutshell CRM suits small B2B sales teams that want simple contact management.
- 주요 차이점: Keap bundles a landing page builder, invoicing and payment processing, and a 사업 line. Nutshell CRM sells a leaner CRM per user.
- 저희가 선택한 제품: Keap, rated 4.2 against 2.8, because it replaces several third party tools at once.
Keap and Nutshell CRM both promise to tidy up a messy sales process.
They go about it in very different ways.
Keap bolts marketing 오토메이션, e commerce tools, and a CRM together.
Nutshell CRM keeps the feature list short and the monthly fee low.
One costs roughly twenty times more per month than the other.
Here is how to work out which side of that gap you belong on.
개요
This Keap vs Nutshell CRM comparison covers pricing, key features, ease of use, and support.
We also break down which sales teams each platform actually fits.
Our writers spent hands-on time with both CRM platforms.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 있습니다.
Everything else comes from vendor documentation, pricing pages, and G2 reviews.
Keap이란 무엇인가요?
Keap is a customer relationship management platform built for 소규모 사업 소유자.
It was called Infusionsoft before the 2019 rebrand.
The software joins CRM, sales and marketing automation, and e commerce features in one dashboard.
You get a visual sales pipeline, lead scoring, and a landing page builder.
Keap also includes a dedicated business line for calls and texts.
That keeps work messages away from your personal number.
The video below walks through the Keap app in action.
🏆 우승: Keap
Keap automates almost every stage of the customer journey. It connects to more than 2,500 third party integrations. Start with the 14-day trial before you commit.
가격 유지
Keap plans are priced by contact volume, not by seat.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 킵 | 월 299달러 (연간 청구) | Established small businesses running sales and marketing from one system |
Pricing verified August 2026.
무료 체험: 14 days with access to all features. No long-term commitment during the trial.
환불 보장: Keap does not advertise a blanket refund window. Cancel before renewal to avoid the next charge.
📌 메모: Extra seats are billed at $30 per user per month. Onboarding through the Expert Coaching service is a separate one-time fee of $499.
⚠️ Pricing conflict: Our research notes list Keap plans as Lite $79, Pro $169, and Max $199 per month for 500 contacts. Our CSV records a single $299/month annual figure, which is what every table here uses. Check the vendor page for your contact list size before you buy.
Keap의 주요 이점
Here is what makes Keap worth the higher price:
- Time back: Keap customers who use automation report saving 10 hours per week. The same group reports a 38% lift in revenue.
- 캠페인 빌더: A visual flowchart tool for building campaigns with drag and drop tools. Advanced automations run on simple when-then logic.
- Money in the door: Built-in invoicing, checkout forms, and payment processing integrations close the loop on e commerce sales.
- 전달 가능성: Keap claims a 99.5% delivery rate on email campaigns sent through the platform.
- Guided setup: Free migration, a dedicated success manager, checklists, and training webinars come with every plan.
- 리드 관리: Lead scoring ranks each new lead by engagement so your sales team works the warmest contact record first.
- One system: CRM, marketing, sales, and project work sit together, which cuts the tool count for a small business.
우리 팀이 발견한 점
우리의 작가 signed up for Keap and spent several days building campaigns, forms, and follow-up sequences. Here is what stood out from that hands-on time:
Keap의 장점과 단점
✅ 장점
- Automates almost every stage of the sales journey
- Connects with more than 2,500 platforms and tools
- Built-in invoicing and many payment processing integrations
- 무료 이전 및 전담 고객 성공 관리자 제공
- Most users finish basic setup in about 20 minutes
❌ 단점
- Pricing is steep for entry-level entrepreneurs
- Cost climbs sharply once contacts pass each threshold
- Expert Coaching onboarding adds a one-time $499 fee
- The user community is quiet compared to larger CRM platforms
Nutshell CRM이란 무엇인가요?
Nutshell CRM is cloud-based CRM software for small to mid-sized B2B sales teams.
It handles contact management, deals, calendar sync, and click-to-call in one place.
Sales teams track work through multiple pipelines using Board, List, Map, and Chart views.
Email marketing, landing pages, and a web form builder ship without paid add-ons.
The design choice here is restraint rather than depth.
Nutshell skips complex features so a new user can be productive within days.
This walkthrough shows the interface and the pipeline views.
Runner Up: Nutshell CRM
Nutshell CRM ships unlimited contacts and no data limits on every plan. Free migration and free live support are included. A 14-day trial lets a single user test it first.
CRM 가격 정보 요약
Nutshell CRM plans are sold per seat. Five tiers cover solo sellers through larger sales teams.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기반 | 사용자당 월 13달러 | A single user tracking a simple contact list |
| 성장 | 사용자당 월 25달러 | Small teams adding sales automation |
| 찬성 | 사용자당 월 42달러 | Teams needing multiple pipelines and personal email sequences |
| 사업 | 사용자당 월 59달러 | Teams that want the full reporting suite |
| 기업 | 사용자당 월 79달러 | Larger teams needing an audit log and priority support |
Pricing verified August 2026.
무료 체험: 14 days, free for new users. You can import contacts from any source with a CSV file during the trial.
환불 보장: None published. The low entry tier keeps the risk small either way.
📌 메모: Free data migration and live support come with every plan, including Foundation. Most rivals reserve that help for premium tiers.
⚠️ 경고: The per user model looks cheap at one seat and stops looking cheap at ten. A ten-person team on Pro pays $420 each month.
Nutshell CRM의 주요 이점
Here is where Nutshell CRM earns its place:
- 학습 곡선이 짧습니다: Reviewers rate it among the friendliest CRM platforms for small teams. Most people are productive within days.
- No data caps: Unlimited contacts ship as standard. Your contact list can grow without a surprise upgrade.
- Free migration and free live support: Chat and email support cover every customer, with priority queues for enterprise plans.
- 잠재 고객 발굴: ProspectorIQ finds new contacts. VisitorIQ names the company browsing your site so you can chase more leads.
- 통합: Google Workspace, Microsoft 365, Gmail, Outlook, Slack, 메일침프, and Zendesk connect directly. Zapier adds over 5,000 more.
- 보도: Customizable dashboards track sales KPIs and funnel health without a data analyst.
우리 팀이 발견한 점
Our writer ran a test pipeline in Nutshell CRM for a week, importing contacts and firing off email templates. Here is what stood out:
CRM의 장점과 단점 요약
✅ 장점
- Minimal learning curve for a new sales team
- Free data migration and live support on all plans
- 데이터 제한 없이 무제한 CRM 연락처를 이용할 수 있습니다.
- Well-reviewed mobile apps for iOS and Android
❌ 단점
- 자동화 기능은 HubSpot이나 그보다 발전 정도가 떨어집니다. 세일즈포스
- Email attachment handling draws complaints in G2 reviews
- No native invoicing, checkout forms, or e commerce tools
- Per-seat billing gets expensive as headcount grows
기능 비교
Both platforms share a foundation of contact records, deals, and reporting. The split shows up in how far each one follows the customer journey past the sale.
| 특징 | 킵 | CRM 요약 |
|---|---|---|
| 시작 가격 | Loading... | 사용자당 월 13달러 |
| 무료 체험 | ✅ 14일 | ✅ 14일 |
| 마케팅 자동화 | ✅ Advanced automations | ✅ 기본 |
| 랜딩 페이지 빌더 | ✅ | ✅ |
| 송장 발행 및 결제 처리 | ✅ 내장형 | ❌ Quotes only |
| Business Line for Calls and Texts | ✅ | ❌ |
| 다중 파이프라인 | ✅ | ✅ Pro and above |
| Free Migration | ✅ | ✅ |
| 타사 통합 | 2,500+ | Zapier를 통해 5,000명 이상 |
| 가장 적합한 대상 | E commerce businesses automating sales and marketing | Small B2B sales teams wanting simple CRM software |
1. 영업 자동화
킵: The Campaign Builder is a visual flowchart where you drop triggers and automated actions onto a canvas. Marketing automations run on when-then logic, so a form fill can tag a contact, start a sequence, and alert an owner. Templates cover the common sales campaigns, and drag and drop tools handle the rest.
CRM 개요: Sales automation here means lead routing, follow-up notifications, and automated tasks that stop deals from going quiet. It works well and takes minutes to set up. It is also less capable than what HubSpot, Salesforce, or Keap offers.
2. CRM 및 연락처 관리
킵: Every contact record holds email history, purchases, tags, and custom fields in one view. Because e commerce sits in the same system, you can see what someone bought and trigger cross sells from the same screen.
CRM 개요: Contact management covers calendar sync, click-to-call, custom fields, and shared notes so a whole team can pick up a conversation. You can import contacts from any source with a CSV file. Enterprise plans add an audit log for tracking who changed what.
3. 영업 파이프라인 관리
킵: The sales pipeline is a visual board where deals move by drag and drop. Stage changes can fire automation, so moving a card to “Proposal Sent” can send a quote and set a reminder.
CRM 개요: Drag-and-drop boards handle the same job, and Pro plans unlock multiple pipelines for teams selling more than one product. Map view is the unusual one, plotting deals by geography for field sales territories.
4. Reporting and Dashboards
킵: Reporting ties revenue back to the campaign that produced it, which is the payoff for keeping sales and marketing in one dashboard. You can watch conversion rates by sequence rather than guessing which email did the work.
CRM 개요: Customizable dashboards track sales KPIs, funnel stages, and rep activity. The full reporting suite arrives on the Business plan, so cheaper tiers get a lighter version of the same analytics.
⚠️ 경고: Reporting depth is gated on both sides. Confirm the reports you need exist on the plan you can afford before you migrate any data.
5. 이메일 마케팅 캠페인
킵: Email marketing runs off CRM tags and segments, so email campaigns can be narrow rather than blasted at everyone. Keap claims a 99.5% delivery rate on mail sent through the platform.
CRM 개요: You can build lists, send bulk mail, and run drip campaigns without a separate marketing tool. Personal email sequences send from a rep’s own Gmail or Outlook account, which suits one-to-one B2B selling.
6. AI 도구
킵: Keap AI drafts email copy and suggests automations from a plain-language prompt. It is aimed at people who know what they want to say but not how to build the sequence.
CRM 개요: AI here points at revenue-driving work: summarising calls, timelines, and next steps. It supports the rep rather than replacing the writing.
7. Lead Capture and Lead Scoring
킵: Lead scoring rates each prospect by engagement, so your team can score leads and work the hottest first. Lead management and tracking then log every touch against that lead score.
CRM 개요: Lead capture runs through a web form that drops submissions straight into the pipeline. VisitorIQ identifies which company visited your site, and AI 회의 summaries keep the context attached to the person.
8. Landing Pages, Checkout Forms and Invoicing
킵: The landing page builder lets you publish one landing page or connect multiple landing pages into a single funnel. Checkout forms, invoicing and payment processing sit behind those pages, which is why e commerce businesses tend to pick Keap.
CRM 개요: Landing pages exist and quotes can be generated, but there is no native checkout. You send an invoice from another app once the deal closes.
9. Third Party Integrations
킵: More than 2,500 platforms and tools connect to Keap, including most payment processing gateways. Because invoicing is native, you need fewer third party tools in the first place.
CRM 개요: Direct integration covers Google Workspace, Microsoft 365, Slack, MailChimp, and 젠데스크, plus over 5,000 apps through Zapier. The catch is that more of your stack stays outside the CRM.
10. Communication and Support
킵: A business line handles calls and texts inside the app, so client replies land next to the deal. Support runs 24/7 on chat and email, with phone support on weekdays for U.S. customers. Free on-demand training, training webinars, and a knowledge base cover setup.
CRM 개요: Live chat and email support reach every customer, and enterprise accounts get a priority queue. There is no phone line built into the product, so calls happen elsewhere.
11. 가격 및 비용
The two products do not price the same way, which makes a straight comparison tricky.
| 계획 | 킵 | CRM 요약 |
|---|---|---|
| 기입 | — | 파운데이션: 사용자당 월 13달러 |
| 중간 | — | 성장: 사용자당 월 25달러 |
| 상단 중간 | — | 유료 서비스: 사용자당 월 42달러 |
| 고급의 | — | 기업용: 사용자당 월 59달러 |
| 최상위 | 월 299달러 (연간 청구) | 기업용: 사용자당 월 79달러 |
| 청구 모델 | By contact volume | 사용자별 |
킵: The monthly fee is high and the price climbs as your contact list crosses each threshold. Extra seats cost $30 per user per month. That maths works for a business already earning from repeat business, and badly for a brand new one.
CRM 개요: Foundation is one of the cheapest ways to run real CRM software. Cost scales with headcount instead of contacts, so a five-person team on Business pays $295 each month and lands close to Keap.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| The lowest monthly fee | CRM 요약 | Starts at $13 per seat |
| 영업 및 마케팅 자동화 | 킵 | Deeper automated actions |
| 송장 발행 및 결제 처리 | 킵 | Native checkout forms |
| A simple CRM for a small sales team | CRM 요약 | 최소한의 학습 곡선 |
| E commerce features in the CRM | 킵 | Sells and bills in one system |
| Unlimited contacts on a budget | CRM 요약 | No data limits at any tier |
💰 예산
Keap asks for $299 a month before you have sent a single email. Nutshell CRM lets one person start for the price of a takeaway lunch.
🔌 사용 중인 기술 스택
Already paying for a mail tool, a page builder, and an invoicing app? Keap can replace all three. If your stack is settled, Nutshell CRM slots in beside it.
📝 귀사의 영업 프로세스
Long B2B cycles with a handful of clients suit Nutshell CRM. High-volume funnels that need automated follow-up to increase conversions suit Keap.
🎓 귀하의 경험 수준
Nutshell CRM is the more user friendly of the two on day one. Keap rewards patience, and the free coaching means help is there when you have needed assistance.
🆓 무료 체험 및 데모
Both give you 14 days. Load your real contact list into each one, not a sample, because the difference shows up under real data.
🛟 지원 옵션
Keap answers on chat 24/7 and by phone on weekdays. Nutshell CRM keeps live chat and email free for everyone, which is rare at $13 a seat.
전환 가이드
Already on one of them? Here is what changes when you move.
🔄 Keap에서 Nutshell CRM으로 전환하시나요?
✅ 얻게 될 이점:
- A much smaller bill for a single user or a tiny team
- Unlimited contacts with no threshold pricing
- A simpler interface your reps will actually update daily
❌ 잃게 될 것:
- Native invoicing, checkout forms, and e commerce tools
- The dedicated business line for calls and texts
- Advanced automations built around lead scoring
📋 전환 방법:
- Export contacts, custom fields, and open deals from Keap as CSV
- Start the Nutshell CRM trial and ask for the free migration
- Rebuild your pipelines, then move billing to a separate invoicing app
🔄 Nutshell CRM에서 Keap으로 전환하시나요?
✅ 얻게 될 이점:
- One system for CRM, marketing, and e commerce sales
- A drag and drop Campaign Builder for building campaigns visually
- A dedicated success manager and free on-demand product training
❌ 잃게 될 것:
- Per-seat pricing that stays cheap for one or two people
- Map view and the lighter, faster daily interface
- ProspectorIQ and VisitorIQ lead discovery
📋 전환 방법:
- Export your contacts and deal history from Nutshell CRM
- Open the 14-day Keap trial and use the free migration offer
- Rebuild one campaign first, then move the rest once it works
저희 리뷰에서 다루지 않은 내용
This comparison looked at small businesses and small sales teams. We did not test either platform at 50+ seats, and we did not audit security certifications, data residency across territories, or how each one handles other languages. Enterprise contracts and custom pricing sit outside what we checked. Both products update often, so confirm the current feature list on the vendor site before you sign.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | CRM 요약 |
| 🚀 마케팅 자동화 | 킵 |
| 🎯 리드 관리 | 킵 |
| 👶 사용 편의성 | CRM 요약 |
| 🛒 E Commerce and Invoicing | 킵 |
| 🔌 통합 | 킵 |
| 🛟 Support and Onboarding | 킵 |
| 🏆 종합 우승 | 킵 |
🏆 우승: KEAP
Keap wins 5 of 7 categories and holds a 4.2 rating against 2.8.
다음과 같은 경우에 가장 적합합니다: E commerce businesses, service firms chasing repeat business, and owners who want sales and marketing under one roof.
These are not really the same product. Keap is an automation platform that happens to include a CRM, while Nutshell CRM is a CRM that happens to include some marketing.
If your business strategy depends on follow-up sequences, checkout forms, and one dashboard for everything, Keap earns the price. We recommend Keap CRM for owners at that stage, and the free coaching removes most of the setup risk.
Nutshell CRM is the smarter buy for a small B2B team that wants clean contact management and nothing more. Match the tool to your growth goals rather than to the feature list.
Keap 비교에서 더 많은 내용
Here is how Keap holds up against the other CRM platforms buyers shortlist:
Keap은 계속해서 승리합니다: native invoicing, the built-in business line, cheaper entry to full automation
HubSpot이 다음 분야에서 우위를 차지했습니다: a genuine free tier, reporting depth, a far larger app marketplace
Keap은 계속해서 승리합니다: payments and checkout in the same system, guided onboarding, small business fit
ActiveCampaign이 다음 분야에서 승리했습니다: email deliverability tooling, cheaper starting tiers, finer segmentation controls
킵 대 고하이레벨
Keap은 계속해서 승리합니다: a calmer interface, hands-on coaching, a more stable release cycle
GoHighLevel이 다음에서 승리했습니다: agency sub-accounts, white labelling, unlimited contacts at a flat rate
Keap은 계속해서 승리합니다: marketing automation, e commerce features, follow-up that runs without a rep
파이프드라이브 승리 항목: per-seat pricing, deal-focused simplicity, faster rollout for a pure sales team
Nutshell CRM 비교
And here is where Nutshell CRM sits against its closest rivals:
Nutshell CRM의 장점: included email marketing, free migration and live support, Map view for territories
Pipedrive는 다음 항목에서 승리했습니다: forecasting tools, a wider add-on catalogue, more mature workflow rules
Nutshell CRM과 Freshales CRM 비교
Nutshell CRM의 장점: unlimited contacts, plain onboarding, support that is free at every tier
Freshsales CRM이 다음 항목에서 우위를 차지했습니다: a free starter plan, built-in phone, deeper AI scoring
요약 CRM vs 캡슐 CRM
Nutshell CRM의 장점: lead discovery with ProspectorIQ, richer pipeline views, stronger mobile apps
Capsule CRM이 다음 항목에서 우위를 점합니다: a free plan for two users, lower mid-tier pricing, lighter setup
This video runs through the alternatives worth checking before you decide.
자주 묻는 질문
Keap은 무엇에 사용되나요?
Small business owners use it to store customer data, automate follow-up, run email campaigns, build landing pages, and take payments. It replaces several separate apps with one system.
Infusionsoft와 Keap의 차이점은 무엇인가요?
They are the same company. Infusionsoft rebranded as Keap in 2019 to signal a focus on small business automation rather than enterprise marketing.
Nutshell은 좋은 CRM인가요?
For small B2B sales teams that value simplicity, yes. Reviewers rate the ease of use highly. Automation depth is the trade-off you accept for that simplicity.
CRM 서비스 이용료는 한 달에 얼마인가요?
Most sit between $13 and $80 per user each month. All-in-one platforms priced by contact volume, like this article’s winner, start far higher at $299 monthly.
어떤 CRM 소프트웨어가 1위인가요?
Salesforce leads on market share, but the 최고의 CRM is the one your team opens daily. Between these two, Keap takes the win on features and rating.
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