⚡ 간단 평가:
- 가격: Swarm starts at $19/month vs Circle at $89/month for the Professional plan.
- 다음과 같은 경우에 가장 적합합니다: Swarm suits video-first creators on a budget. Circle suits established online 사업 owners who want an all in one platform.
- 주요 차이점: Circle offers deeper community management, a course builder, and space groups. Swarm leans on live video and rich messaging.
- 저희가 선택한 제품: Circle for most users, thanks to its wider feature set and polished user interface.
Swarm and Circle both promise the same thing.
They help you build a thriving online community you actually own.
하지만 그들은 목표에 도달하기 위해 매우 다른 경로를 택합니다.
Swarm bets on live video and face-to-face conversations to keep your audience engaging with each other.
Circle bets on being the only platform you need, so community building never means juggling six tools at once.
This Swarm review and Circle review show which one fits your goals, your ideas, and the kind of Circle community you want to grow.
If you have read a Circle.so review before, this comparison goes further and puts the Circle platform head to head with Swarm on features, pricing, and real use.
Quick note: “Swarm” is also a Prime Video series. This guide covers the community platform at swarm.to, not the show.
개요
This Swarm vs Circle comparison covers pricing, features, and community management.
We also break down who each platform fits best.
Our sources include published specs, documentation, and hands-on time with both tools.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
Swarm이란 무엇인가요?
Swarm is an online community platform built around live video.
It was founded by Ariel Jalali to help creators and businesses build stronger communities.
The platform puts face-to-face conversations at the center of engagement.
You get rich messaging, screen sharing, and built-in AI assist.
Swarm says these tools help communities grow 2x faster.
It is more than a forum, and branded mobile apps keep members connected.
무리
A video-first platform for creators who want live events and real conversations. Best for smaller, engaged fan bases on a budget.
스웜 가격 책정
Here is what Swarm cost looks like in 2026. Let’s break it down.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 시작하다 | 월 19달러 | New creators starting a community |
| 성장 | 월 79달러 | Communities scaling up engagement |
| 규모 | 월 149달러 | Larger teams needing more capacity |
Pricing verified February 2026.
무료 체험: Swarm’s paid plans start at $19/month. Confirm current trial terms at signup.
환불 보장: Check Swarm’s billing page for the latest refund policy before you pay.
📌 메모: Swarm is a newer platform. That keeps entry pricing low, but public reviews are still limited compared to older tools.
⚠️ 경고: Some features like courses and calendar are still maturing. Test them on the Launch plan before you scale up.
Key Benefits of Swarm
Here is what makes Swarm worth a look:
- Video-First Design: Live video sits at the core. This helps you host events and build real connection with members.
- 풍부한 메시지: Group discussions and private messaging keep conversations flowing between live sessions.
- AI 지원: Built-in AI helps you draft posts and reply faster. It lowers the daily workload for solo creators.
- Branded Mobile Apps: Members access your community from their phone under your own brand.
- Low Entry Cost: Paid plans start at $19/month. That is far below most rivals.
- Growth Analytics: Simple analytics track how your community grows over time.
우리 팀이 발견한 점
우리의 작가 signed up for Swarm and spent time hosting a few live sessions. Here is what stood out:
Swarm Pros & Cons
✅ 장점
- Low starting price at $19/month
- Video-first engagement feels personal
- Built-in AI assist saves time
- Branded mobile apps for members
❌ 단점
- Course and calendar tools still maturing
- Fewer third party integrations
- Smaller user base and fewer reviews
서클이란 무엇인가요?
Circle is an all in one platform for creators, brands, and online business owners.
Circle.so lets you run memberships, courses, events, and a community in one place.
It organizes content with Spaces and Space Groups around common themes.
You can create public, private, and secret community spaces to control access, so community members only see what they should.
Each community platform space can hold posts, chat, courses, or events, which gives every group its own home.
Private spaces work well for paid tiers, while open ones let other members find each other fast.
Many people describe it as a more structured alternative to a Facebook group.
The clean user interface feels familiar if you have used Slack or 개념.
🏆 Winner: Circle
Our top pick for creators who want one platform for community, courses, and events. Polished, flexible, and built to scale.
서클 가격
Here is what pricing on Circle looks like in 2026. Let’s break it down.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 전문적인 | 월 89달러 | 개인 창작자 및 소규모 팀 |
| 사업 | 월 199달러 | Growing brands wanting more advanced features |
| Enterprise (Plus Branded App) | 월 419달러 | Larger organizations and branded apps |
Pricing verified February 2026.
무료 체험: All Circle plans come with a 14-day free trial. No long commitment to test the platform.
환불 보장: Circle bills monthly or yearly. Review its refund terms before you upgrade.
📌 메모: The Professional plan limits admins, moderators, and spaces. The Business plan unlocks priority support and marketing features.
⚠️ 경고: Circle charges a transaction fee of 0.5% to 4% on payments, plus the standard Stripe fee of 2.9% + $0.30. Costs grow as your community grows. Circle has also listed a lower Basic plan and higher Enterprise tiers at times, so verify current plans on circle.so.
Key Benefits of Circle
Here is what makes Circle’s features worth considering:
- All-in-One Setup: Community, an integrated course builder, events, and payments live together. You skip juggling other platforms.
- Spaces & Space Groups: Organize discussions into multiple spaces and group them by theme. This keeps the entire community tidy.
- 리치 포스트 편집자: Circle’s post editor supports headings, blockquotes, and collapsible sections for better community posts.
- 오토메이션 도구: Automation workflows handle repetitive tasks and send a welcome message to new members.
- 네이티브 라이브 스트리밍: The live streaming feature lets you host events for up to 100 viewers inside the platform.
- Community Features & Integrations: Higher tiers add unlimited members and community features like a custom domain and mobile app, and the integrations Circle offers connect third party tools you already use.
우리 팀이 발견한 점
Our writer built a test community on Circle and explored its spaces and courses. Here is what stood out:
Circle Pros & Cons
✅ 장점
- All in one platform for community and courses
- Clean user interface that is easy to learn
- Spaces and Space Groups keep content organized
- Native live streaming and automation tools
❌ 단점
- Transaction fees add up as you grow
- Course tools trail dedicated systems like 카자비
- Pricing can get expensive at higher tiers
기능 비교
Ready to see how Swarm and Circle stack up feature by feature? We’ll walk through nine areas that matter most when you build a community. Each one gives you a sense of which tool has the ability to match your interests and help you achieve your goals.
| 특징 | 무리 | 원 |
|---|---|---|
| 시작 가격 | 월 19달러 | 월 89달러 |
| 무료 체험 | Verify at signup | ✅ 14일 |
| 네이티브 라이브 스트리밍 | ✅ | ✅ (up to 100) |
| Course Builder | Maturing | ✅ |
| Spaces & Space Groups | ❌ | ✅ |
| Automation Tools | 기초적인 | ✅ |
| Built-in AI Assist | ✅ | ✅ (Chat Agents) |
| 모바일 앱 | ✅ 브랜드 제품 | ✅ |
| 가장 적합한 대상 | 영상 중심 크리에이터 | All-in-one communities |
1. Live Video and Streaming
무리: Live video is the heart of Swarm. Screen sharing and small live sessions make it easy to host events and talk face to face.
원: Circle’s native live streaming runs live sessions for up to 30 people or live streams for up to 100 viewers, all inside the community.
2. Messaging and Chat
무리: Rich messaging supports group discussions and private messaging. Conversations stay lively between live events.
원: Circle offers chat spaces with organized threads, 플러스 AI chat agents that can answer common member questions.
3. 인공지능 및 자동화
무리: Built-in AI assist helps you write posts and reply faster. It is handy for solo creators short on time.
원: Automation workflows handle repetitive tasks and personalize the member journey. These automation tools scale better as your community grows.
4. Member Onboarding and Check-ins
무리: Onboarding is simple and clean. New users land in live rooms fast, which suits smaller fan bases.
원: You can customize onboarding with invitation emails and a welcome message. Automated check-ins keep new members engaged.
5. Analytics and Member Tracking
무리: Swarm provides growth analytics so you can track how your community expands over time.
원: Circle tracks member activity and engagement levels. This helps you spot active members and quiet ones.
6. Customization and Branding
무리: Branded mobile apps let members access your space under your own name. Deeper theme control is still limited.
원: In-depth customization covers brand colors, logos, and a custom domain. You control the full look and feel.
7. Gamification and Engagement
무리: Swarm drives engagement through live presence rather than points or badges.
원: Gamification adds rewards and activity signals that encourage members to keep coming back.
8. Website and Custom Domain
무리: Swarm focuses on the community aspect over full site building. There is no dedicated 웹사이트 빌더 yet, and that is one of the missing features some creators notice, though Swarm keeps adding new features over time.
원: A built-in website builder lets you create landing pages and connect a custom domain without other platforms.
9. Email Marketing and Outreach
무리: Swarm keeps outreach light. You reach members mainly through in-app messaging and live invites.
원: Built-in email marketing lets you send broadcasts to your entire community. It doubles as one of Circle’s marketing features.
⚠️ 경고: Circle’s course functionality is solid but trails dedicated tools. For heavy online courses, weigh a system like Kajabi too.
10. 가격 및 비용
요금제를 나란히 비교해 보겠습니다.
| 계획 | 무리 | 원 |
|---|---|---|
| 기입 | Launch $19/month | Professional $89/month |
| 중간 | Growth $79/month | Business $199/month |
| 맨 위 | Scale $149/month | Enterprise Custom |
| Transaction Fees | Not published | 0.5%–4% + Stripe |
무리: Swarm wins on entry cost. At $19/month, it is the cheaper way to start an online community with live video.
원: Circle costs more, but you get an integrated course builder, space groups, and native live streaming. The platform Circle offers scales in value with bigger communities, and the flexible pricing Circle publishes means one cool feature after another unlocks as you move up a tier. Where it ends up cheaper depends on how fast you grow.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 최저 시작 가격 | 무리 | $19/month entry plan |
| Course builder | 원 | Integrated course tools |
| Video-first events | 무리 | Live video at the core |
| 올인원 플랫폼 | 원 | Community, courses, payments |
| 초보자에게 친숙한 설정 | 원 | Clean, familiar interface |
💰 예산
Swarm’s Launch plan is far cheaper. If cost drives your choice, Swarm gives you a community platform for less.
🔌 사용 중인 기술 스택
Circle has more third party integrations, from Google Forms to email tools. Swarm keeps its integrations list shorter for now.
📚 Your Content Plans
Want to create online courses next to your community? Circle’s course functionality makes that simple. Swarm’s is still growing.
🎓 귀하의 경험 수준
New users often find Circle’s interface easy since it feels like Slack. Swarm is simple too, just newer.
🆓 무료 체험 및 데모
Circle offers a clear 14-day free trial. Test Swarm’s current trial terms before you commit either way.
🛟 지원 옵션
Circle’s Business plan adds priority support. Both offer standard support channels for everyday questions.
전환 가이드
이미 이러한 도구 중 하나를 사용하고 계신가요? 전환 시 기대할 수 있는 사항은 다음과 같습니다.
🔄 Switching from Swarm to Circle?
✅ 얻게 될 이점:
- An integrated course builder and website builder
- Spaces and Space Groups for large communities
- More third party integrations and marketing features
❌ 잃게 될 것:
- Swarm’s low $19/month entry price
- Its tight video-first engagement style
- The lighter, simpler setup
📋 전환 방법:
- Export your member list and content from Swarm
- Start Circle’s 14-day free trial
- Rebuild spaces and invite members with a welcome message
🔄 Switching from Circle to Swarm?
✅ 얻게 될 이점:
- A much lower monthly cost
- Video-first rooms for live conversations
- Branded mobile apps out of the box
❌ 잃게 될 것:
- Circle’s course builder and website builder
- Space Groups and deep customization
- Circle’s wider integrations and email marketing
📋 전환 방법:
- Download member and content 데이터 from Circle
- Create your Swarm account and set up rooms
- Invite members and schedule your first live events
저희 리뷰에서 다루지 않은 내용
This comparison focused on individual creators and small teams. We didn’t test enterprise setups, deep API work, or bulk licensing. Our notes are based on the February 2026 versions, so features may have shifted since. If you manage a very large community, your priorities may differ from what we covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 무리 |
| 🚀 핵심 기능 | 원 |
| 🎥 Live Video | 무리 |
| 📚 Courses & Content | 원 |
| 👶 사용 편의성 | 원 |
| 🔌 통합 | 원 |
| 🏆 종합 우승 | 원 |
🏆 WINNER: CIRCLE
Circle wins 4 out of 6 categories.
다음과 같은 경우에 가장 적합합니다: online business owners, course creators, and anyone building a thriving online community in one place.
Swarm and Circle solve the same problem in different ways.
Swarm is a video-first platform for creators on a budget. It shines when live conversations drive your community.
Circle is the all in one platform for community management, courses, and events. Its wider feature set and clean user interface make it the safer pick for most users.
If your budget is tight and video is your focus, Swarm is a smart start. For everything else, Circle is the better choice.
More of Swarm Compared
Here is how Swarm stacks up against other platforms:
Swarm vs 학교
Swarm wins on: live video depth, branded mobile apps, built-in AI assist
Skool wins on: flat simple pricing, gamified leaderboards, larger creator community
Swarm vs 마이티 네트웍스
Swarm wins on: lower entry cost, video-first rooms, faster live setup
Mighty Networks wins on: mature courses, deeper analytics, richer member profiles
Swarm wins on: price, live community feel, quick onboarding
Kajabi wins on: full course functionality, sales funnels, email marketing depth
More of Circle Compared
Here is how Circle stacks up against other community platforms:
Circle wins on: customization, native live streaming, space groups for large communities
Skool wins on: one flat price, simpler learning curve, built-in gamification
서클 vs 마이티 네트워크
Circle wins on: cleaner post editor, custom domain, wider integrations
Mighty Networks wins on: member matchmaking, native courses, community discovery
Circle wins on: community engagement, chat spaces, automation tools
Kajabi wins on: advanced course delivery, marketing funnels, checkout tools
자주 묻는 질문
원은 무엇에 사용되나요?
Circle is a community platform for creators and online business owners. You run memberships, courses, live events, and discussions in one place.
Circle은 얼마인가요?
Circle’s pricing starts at $89/month for the Professional plan. The Business plan is $199/month, and Enterprise uses custom pricing. Transaction fees apply.
What is the Swarm platform used for?
Swarm is a video-first online community platform. Creators use it to host live events, chat with members, and grow engaged fan bases.
Is Circle worth it over Swarm?
Circle is worth it if you want courses, space groups, and integrations in one platform. Swarm wins if budget and live video matter most.
Is this Swarm the same as the Prime Video series?
No. This guide covers the Swarm community platform at swarm.to. The Prime Video show is a separate horror-comedy series with the same name.
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