Metricool vs Hootsuite: Which Is the Best Tool in 2026?

우승자

4.2

• Track 100 Competitor Profiles
• Best-Time Heatmaps Built-In
• Unified Ad Tracking Dashboard
• SmartLinks Link-in-Bio Tool
• Free Plan Available Forever
• Manage Up to 50 Brands
• 유료 플랜은 월 18달러부터 시작합니다.

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준우승

3.2

• 고급 소셜 리스닝
• OwlyWriter AI 어시스턴트
• 200+ App Integrations
• Bulk Schedule 350 Posts
• 엔터프라이즈급 보안
• Built for Large Teams
• 유료 플랜은 월 99달러부터 시작합니다.

지금 바로 시도해 보세요

Struggling to manage your social media accounts across multiple social platforms?

You need a reliable social media management tool that saves time and delivers results.

Two names keep popping up in this space: Metricool and Hootsuite.

Both Metricool and Hootsuite promise to simplify your social media marketing strategy.

But which social media management platform actually delivers the best value for your business?

I tested both social media management tools head-to-head for over a month.

The results might surprise you.

개요

To give you the most accurate comparison of Metricool vs Hootsuite, I spent weeks using both social media management platforms.

I scheduled posts across social channels like Facebook, LinkedIn, and Instagram.

I analyzed social media analytics and tested every major feature.

I even put their customer support to the test.

Now I am sharing my firsthand experience to help you make the right choice.

Metricool이란 무엇인가요?

Metricool is a social media management platform built for analytics lovers.

It helps you plan, schedule posts, and track your social media performance in one platform.

Think of Metricool as mission control for your social media strategy.

The tool offers features like competitive benchmarking, hashtag tracking, and unified ad campaigns management.

Over 70% of Metricool users report saving at least 5 hours per week on social media scheduling.

메트리쿨

Metricool is a user friendly social media management software that helps small businesses and agencies manage multiple social media accounts from one platform. It offers powerful social media analytics, content calendar planning, and ad campaigns tracking for Facebook, Instagram, Google, and TikTok.

TRY METRICOOL NOW →

READ FULL REVIEW →

METRICOOL TUTORIAL →

Metricool Pricing

Metricool offers a free plan that many small businesses love.

Here’s what Metricool pricing looks like in 2026.

무료 체험: Metricool offers a free plan forever with limited features. You can manage one brand and schedule up to 50 posts per month.

환불 보장: Metricool uses a subscription model. You can cancel anytime and continue using paid plans until the billing cycle ends.

Key Benefits of Metricool

Here’s why Metricool stands out among social media management tools:

Metricool Pros & Cons

Hootsuite란 무엇인가요?

Hootsuite is the OG of social media management tools.

Founded in 2008, this enterprise plan platform has helped businesses manage their social presence for over 15 years.

Think of Hootsuite as the Swiss Army knife for enterprise social media managers.

Hootsuite offers advanced tools for social listening, team collaboration, and managing hundreds of social profiles.

The platform connects with over 200 third-party apps including 세일즈포스, Slack, and Adobe Creative Suite.

후트스위트

Hootsuite is an enterprise-grade social media management platform built for complex team workflows. It offers powerful social listening, bulk scheduling of up to 350 posts, and custom analytics dashboards. Hootsuite is ideal for large organizations that need deep reporting and advanced security features.

TRY HOOTSUITE NOW →

READ FULL REVIEW →

Hootsuite Pricing

Hootsuite discontinued its free plan in 2023.

This has left many small businesses and social media managers looking for alternatives.

Here’s what Hootsuite offers in their paid plans.

무료 체험: Hootsuite offers a 30-day free trial on Professional and Team plans. No credit card required to start.

환불 보장: Hootsuite bills annually. You can cancel anytime but the subscription continues until the billing period ends.

Key Benefits of Hootsuite

Here’s why Hootsuite remains popular among enterprise businesses:

Hootsuite Pros & Cons

기능 비교

Ready to dive into a detailed Metricool vs Hootsuite comparison?

Let me break down 10 key features to help you determine which social media management tool fits your needs.

1. Social Media Scheduling

2. 소셜 미디어 분석

3. 소셜 리스닝

4. Ad Campaigns Management

5. 팀 협업

6. 통합

7. Content Calendar

8. Competitive Benchmarking

9. AI 기능

10. Pricing & Cost

Let’s compare what both Metricool and Hootsuite offer at each price point.

Different Scenarios

Switching Guide

Already using one of these social media management tools?

Here’s what to expect if you switch.

최종 판결

Both Metricool and Hootsuite are powerful social media management platforms.

Metricool is designed for small businesses, agencies, and social media managers who want powerful analytics without the enterprise price tag.

Hootsuite offers more powerful tools for social listening and managing hundreds of social profiles across large organizations.

Hootsuite is excellent for enterprise businesses with considerable budgets and complex team workflows.

However, if you need a user friendly social media management tool that delivers great value for your money, Metricool is the better choice.

The fact that Hootsuite discontinued its free plan has made Metricool even more attractive for many small businesses.

Now go out and crush your social media marketing strategy!

More of Metricool Compared

Here’s how Metricool stacks up against other competitors:

More of Hootsuite Compared

Here’s how Hootsuite stacks up against other competitors:

자주 묻는 질문

Is Metricool better than Hootsuite?

For most small businesses and agencies, Metricool offers better value for money. It costs $18/month compared to Hootsuite’s $99/month starting price. Metricool also provides a free plan that works well for beginners testing social media management platforms. For example, a marketing company can achieve social media success with Metricool at a fraction of the cost. However, Hootsuite is better for large organizations that need advanced social listening and 200+ integrations with their existing tech stack.

Who is better than Hootsuite?

Metricool is better than Hootsuite for budget-conscious users and small business owners. Buffer and Later are also excellent alternatives with lower pricing. Sprout Social and Agorapulse compete with Hootsuite at similar price points but offer different strengths. The best tool depends on your specific needs for social media scheduling, analytics, and team collaboration.

Is Metricool better than Later?

Metricool and Later serve different purposes. Metricool excels at social media analytics, competitive benchmarking, and ad campaigns tracking. Later focuses more on visual content planning and influencer marketing tools. Both offer free plans, making them accessible for small businesses testing social media management software.

Do people still use Hootsuite?

Yes, many large organizations and enterprise teams still use Hootsuite. The platform remains popular for social listening, team collaboration workflows, and managing multiple social accounts at scale. However, since Hootsuite discontinued its free plan in 2023, many small businesses have switched to alternatives like Metricool that offer better pricing for their budget.

What is the difference between Buffer and Metricool?

Buffer focuses on simple social media scheduling with a clean user interface. Metricool offers more features including ad campaigns tracking, competitive benchmarking, and unified analytics across social platforms. Buffer is great for content recycling while Metricool provides deeper insights into post performance and competitor data. If you search for a well-rounded tool, both work well for small businesses managing social media accounts.