📊 테스트 결과:
- 🔗 백링크 데이터 용량: Ahrefs trillions of backlinks vs Moz 44.8 trillion links — Ahrefs wins on backlink analysis
- 🔍 키워드 조사 심층 분석: Ahrefs Keywords Explorer covers 10 competitors vs Moz Keyword Explorer with 4 — Ahrefs가 승리합니다
- 💰 시작 가격: Ahrefs pricing from $108/mo vs Moz pricing from $39/mo — 모즈가 승리합니다
- 🎓 무료 체험: Ahrefs has no free trial vs Moz offers a 30-day free trial — 모즈가 승리합니다
- ⚡ 대지 심사 속도: Ahrefs site audit runs faster crawls vs Moz site audits update weekly — Ahrefs가 승리합니다
Picking the right SEO tool can feel impossible.
Ahrefs vs Moz are two of the biggest names in the SEO industry.
Both promise to grow your organic traffic and boost your search engine rankings.
하지만 그들은 검색 엔진 최적화에 대해 매우 다른 접근 방식을 취합니다.
I bought both, tested them on real websites, and tracked every result.
This Ahrefs review and Moz comparison breaks down which one wins for your SEO strategy.
개요
I spent four weeks testing both SEO tools on three live websites.
I checked backlink data, keyword research tools, site audits, and 순위 추적.
I also compared pricing, customer support, key SEO metrics, and ease of use.
Here is what I found after running real SEO campaigns with both.
Ahrefs란 무엇인가요?
Ahrefs는 올인원 검색 엔진 최적화 플랫폼입니다.
It helps businesses, SEO professionals, and agencies grow their organic search traffic.
Ahrefs is built around one of the largest crawlers on the web.
That gives Ahrefs one of the most trusted backlink databases in the SEO industry.
Ahrefs is used by millions of companies worldwide, including big brands like Shopify, eBay, and 링크드인.
It has been a household name in the SEO industry for over a decade.
아레프스
Ahrefs gives you the deepest backlink data and keyword research tools on the market. It is trusted by brands like Shopify, eBay, and LinkedIn for SEO strategy.
Ahrefs 가격 책정
Ahrefs pricing is not the cheapest in the market. The Ahrefs pricing structure has been criticized as complex and expensive, with significant price hikes rolled out in April 2024. Here is what each plan costs in 2026.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 라이트 | 월 108달러 | 프리랜서와 소규모 블로그 |
| 기준 | 월 208달러 | 성장하는 기업 및 기관 |
| 고급의 | 월 374달러 | 대규모 팀 및 기업 |
가격은 2026년 3월에 확정되었습니다.
무료 체험: Ahrefs does not offer a free trial. This is a significant drawback compared to Semrush, which does provide trial options.
환불 보장: Ahrefs는 웹사이트에서 환불 보증에 대한 광고를 하지 않습니다.
📌 메모: Ahrefs introduced a credit-based pricing system on lower-tier plans. The Lite plan allows 500 reports per month while the Starter tier is limited to 100 reports. Heavy users may face extra costs for high-volume work.
⚠️ 경고: Ahrefs raised prices across all subscription plans in April 2024. Add-ons like daily rank tracking cost extra, and the Enterprise plan requires a minimum of 3 users.
Ahrefs의 주요 이점
Here is why Ahrefs is widely recognized as a market leader in the SEO tool industry:
- 대규모 백링크 데이터베이스: Ahrefs maintains one of the largest backlink databases in the industry. It tracks trillions of internal and external links pointing to any target site.
- Ahrefs Keywords Explorer: The Ahrefs Keywords Explorer helps you conduct keyword research at scale. You can generate new keyword ideas, find related keywords, and check keyword difficulty score, search volume, and traffic value.
- Ahrefs 사이트 탐색기: The Ahrefs Site Explorer tool gives you a full view of any domain’s organic keyword rankings, backlink profile, and top ranking pages. It is the core tool for backlink analysis and competitor research.
- 콘텐츠 탐색기: Ahrefs content discovery lets you find top-performing pages in any niche. Sort by traffic, social shares, or referring domains to spot link building opportunities.
- Ahrefs Site Audit: The Ahrefs site audit crawls your own website and flags broken links, missing meta descriptions, and on page SEO issues. Fix suggestions are clearly explained.
- 도메인 등급(DR): Domain Rating is a score from 0 to 100 that represents the overall strength of a website’s backlink profile. URL Rating (UR) measures the strength of an individual page’s link profile.
- AI 검색용 브랜드 레이더: A new tool that tracks brand visibility in AI-generated answers and Large Language Models. It helps you adapt your SEO campaign for AI search.
Ahrefs의 장점과 단점
✅ 장점
- One of the largest backlink databases with trillions of links
- Compare keyword gap data for up to 10 competitors
- Content Explorer finds top-performing content fast
- Shallow learning curve makes it helpful for beginners
- Tracks daily backlink growth with lost links alerts
❌ 단점
- No free trial to test the platform before buying
- 신용 기반 시스템은 저렴한 요금제에 대한 보고서 제공을 제한합니다.
- Pricing is high compared to other SEO tools
- 트래픽 추정치는 구글 애널리틱스 데이터와 다를 수 있습니다.
Moz란 무엇인가요?
Moz is a popular all-in-one SEO software suite for digital marketing teams.
Moz Pro is the main product offered by Moz, providing tools for search engine optimization.
It helps businesses improve search engine visibility and drive qualified traffic.
Moz has been helping businesses improve search engine rankings for over a decade.
Moz Pro is trusted by over 500,000 users across multiple platforms.
It is recognized as a leading tool in the SEO industry alongside Ahrefs and Semrush.
모즈
Moz gives you beginner-friendly SEO tools at a lower price point. It is the home of Domain Authority and helps over 500,000 users rank higher on search engines.
모즈 가격
Moz pricing is generally cheaper than its key competitors, Ahrefs and Semrush. The Moz plan you pick depends on how many keywords you track and how big your team is. Here is what each plan costs in 2026.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 39달러 | 초보 블로거 및 취미 블로거 |
| 기준 | 월 79달러 | 소규모 사업체 및 프리랜서 |
| 중간 | 월 143달러 | 팀과 마케터의 성장 |
| 크기가 큰 | 월 239달러 | Agencies and large-scale SEO |
가격은 2026년 3월에 확정되었습니다.
무료 체험: Yes, Moz offers a 30-day free trial. This is more generous than Ahrefs, which has no trial at all.
환불 보장: Moz는 무료 체험 기간 외에 별도의 환불 보증을 제공하지 않습니다.
📌 메모: Moz offers free tools too. The free version of Moz Keyword Explorer gives you key metrics for keyword research, and the MozBar Chrome extension displays SEO metrics right in your browser.
⚠️ 경고: Moz’s keyword database is smaller than competitors. This may limit the number of keyword suggestions and related keywords you can pull on the Starter plan.
Moz의 주요 이점
Here is why Moz offers strong value for SEO efforts and content strategy work:
- Domain Authority and Page Authority: Moz created the Domain Authority metric that predicts ranking keywords potential. Page Authority works the same way at the page level.
- MozBar 무료 확장 프로그램: MozBar is a free Chrome extension that shows key SEO metrics directly in the browser. View DA, PA, and Spam Score for any page in search results.
- Moz Link Explorer: Moz Link Explorer has an index of over 35 trillion to 44.8 trillion links. It tracks inbound links, external links, linking domains, and link metrics for solid backlink analysis.
- Site Crawl and Site Audits: The Site Crawl tool identifies technical SEO issues including broken links and crawl errors. It helps you maintain seo health and improve site performance.
- Moz Keyword Explorer: Moz Keyword Explorer helps users discover valuable keywords with metrics like search volume and competition level. It works for both keyword research and SERP analysis.
- Moz Local for Local SEO: Moz Local manages 사업 listings, citations, and reviews to enhance local search engine results. Great for businesses targeting local customers.
- Moz AI and Free Tools: Moz offers educational free tools through Moz Academy and Whiteboard Friday videos. It teaches you to use moz data, interpret reports, track seo performance, and improve rankings.
Moz의 장점과 단점
✅ 장점
- Moz pricing starts much lower than Ahrefs and Semrush
- 30-day free trial with full access to Moz tools
- Free MozBar Chrome extension for quick key seo metrics
- Industry-standard Domain Authority and brand authority scoring
- Moz API access starts at just $5 per month
❌ 단점
- Ahrefs보다 키워드 데이터베이스 규모가 작습니다.
- 순위 추적은 매일이 아닌 매주 업데이트됩니다.
- 고객 지원은 24시간 연중무휴로 제공되지 않습니다.
- No content explorer for finding link building opportunities
기능 비교
Now let us dig into the features that matter most for SEO professionals.
We will compare 9 key areas across both SEO tools.
This helps you pick the right tool for your seo strategy.
| 특징 | 아레프스 | 모즈 |
|---|---|---|
| 시작 가격 | 월 108달러 | 월 39달러 |
| 무료 체험 | ❌ | ✅ 30일 |
| 백링크 데이터베이스 | ✅ 수조 | ✅ 44조 8천억 |
| Keyword Gap (Competitive Analysis) | ✅ 최대 10명의 참가자 | ❌ Up to 4 competitors |
| 콘텐츠 탐색기 | ✅ | ❌ |
| 현장 감사 | ✅ Faster crawls | ✅ Site Crawl tool |
| 순위 추적기 | ✅ 매일 업데이트 | ✅ 주간 업데이트 |
| 지역 SEO 도구 | ❌ | ✅ 모즈 로컬 |
| 무료 브라우저 확장 프로그램 | ✅ Ahrefs SEO Toolbar | ✅ 모즈바 |
| 가장 적합한 대상 | Agencies & seo experts | Beginners & local SEO |
1. 백링크 분석
Ahrefs: The Ahrefs backlink profile tool tracks trillions of internal and external backlinks. The Ahrefs Site Explorer shows referring domains, links pointing to any page, and lost links. You also get daily backlink growth tracking, plus Domain Rating (DR) and URL Rating (UR) scores for any target site.
모즈: Moz Link Explorer has an index of over 44.8 trillion links, larger than many competitors. It shows Domain Authority, Page Authority, Spam Score, and link data for any backlink profile. The Link Intersect feature reveals linking domains that link to competitors but not to your own website.
💡 테스트 결과: Both tools have massive link databases. The Ahrefs backlink data updates faster, with daily new and lost links alerts.
2. 키워드 조사
Ahrefs: The Ahrefs keyword research tools are extensive. The Ahrefs Keywords Explorer shows search volume, keyword difficulty, traffic value, and search intent for any particular keyword. You can generate new keyword ideas, find relevant keywords, and compare keyword gap data for up to 10 competitors. These keyword tools also surface site links and sitelink data for top ranking pages, which is great for seo campaign planning around target keywords.
모즈: Moz Keyword Explorer helps you generate keyword ideas, find related keywords, and see metrics like search volume and competition level. It is great for conducting keyword research at smaller scale. However, the Moz keyword database is smaller than the Ahrefs keyword index, giving fewer keyword suggestions per query.
3. 현장 실사
Ahrefs: The Ahrefs site audit crawls your site to check seo health. It flags broken links, duplicate content, missing meta descriptions, slow pages, and on page seo issues. You get a health score, clear seo data, and seo tips for every fix. This is great for technical seo work on your own website.
모즈: Moz Site Crawl identifies technical SEO issues including broken links and crawl errors. It also offers an On-Page Grader for content optimization. Moz site audits are solid, but they tend to surface less detail on bigger sites compared to Ahrefs.
4. 순위 추적
Ahrefs: Ahrefs Rank Tracker monitors keyword rankings over time. It tracks SERP features, local rank tracking, and organic keyword rankings. You can see how much traffic each keyword brings and watch position changes daily. However, Ahrefs lacks device-level tracking that Semrush offers.
모즈: Moz Rank Tracker updates keyword rankings weekly. It tracks search rankings for both local and national searches. Moz also offers on-demand rank tracking that gives a snapshot view of keyword rankings without using a project slot.
⚠️ 경고: Moz only updates ranks weekly. If you run a fast-moving seo campaign and need daily position changes, Ahrefs is the better tool here.
5. Content Discovery and SERP Features
Ahrefs: Ahrefs Content Explorer lets you search billions of web pages. Filter by traffic, referring domains, word count, or social shares. This is one of the best seo tools for finding link building opportunities, content gaps, and trending topics. Ahrefs content discovery feeds directly into your content strategy.
모즈: Moz does not have a dedicated content explorer tool. For SERP analysis, Moz shows serp data and serp features inside Keyword Explorer and SERP Analysis reports. But for deep content research, you would need a separate tool. This is a real gap in the Moz toolkit.
6. 경쟁사 분석
Ahrefs: Ahrefs Site Explorer is the core tool for competitive analysis. It shows organic keywords, organic search traffic, paid search activity, and the full backlink data for any competitor. The keyword gap tool compares up to 10 competitors side by side, which is great for competitive research and large scale seo.
모즈: Moz offers competitive analysis through Link Explorer and Keyword Explorer. You can check competitor domains, find link gaps, and measure brand authority. However, Moz limits gap analysis to 4 competitors, while Ahrefs supports 10.
7. Local SEO and Custom Reports
Ahrefs: Ahrefs does not have a dedicated local SEO product. You can track local keywords in Rank Tracker, build custom reports through the SEO 보고 Tool, and view location-based seo metrics. But there is no built-in citation or listing management tool.
모즈: Moz Local manages business listings, citations, and reviews to enhance local search engine visibility. It is a strong advantage for brick-and-mortar shops. Moz also lets you build custom reports that combine link research, keyword tracking, and site audit data in one place.
8. Ease of Use, Free Tools, and Customer Support
Ahrefs: Ahrefs has a user-friendly interface that organizes tools and data in a logical manner. The shallow learning curve makes it helpful for beginners. The free Ahrefs SEO Toolbar shows page seo metrics in your browser. Ahrefs customer support has received mixed reviews — some users praise its responsiveness while others find it unhelpful.
모즈: Moz is also easy to use. The free MozBar extension, Moz Academy, and Whiteboard Friday videos make Moz especially friendly for beginners. Moz customer support is available through email and live chat, but is not available 24/7.
9. 가격 및 비용
각 요금제를 나란히 비교해 보겠습니다.
| 층 | 아레프스 | 모즈 |
|---|---|---|
| 입문 단계 | Lite 버전: 월 108달러 | 스타터 플랜: 월 39달러 |
| 중급 | 기본 요금: 월 208달러 | 기본 요금: 월 79달러 |
| 고위급 | 고급 옵션: 월 374달러 | 중간 사이즈: 월 143달러 |
| 최상위 | — | 대형: 월 239달러 |
| 무료 체험 | ❌ 아니요 | ✅ 30일 |
| API 접근 | Higher-tier plans only | From $5/month |
Ahrefs: Ahrefs pricing has been criticized for being complex and expensive. The Lite plan starts at $108/month. The Standard plan at $208/month allows for more extensive usage. The Advanced plan at $374/month adds higher limits. Many users feel Ahrefs pricing is high compared to other SEO tools.
모즈: Moz Pro pricing starts at $39/month for the Starter plan. The Standard plan at $79/month, Medium at $143/month, and Large at $239/month cover most business needs. Moz API access is cheaper than competitors at $5/month, which helps seo experts pull link metrics into custom dashboards.
💡 테스트 결과: Moz는 가장 기본적인 요금제에서 Ahrefs보다 월 69달러 저렴합니다. 예산이 가장 중요한 고려 사항이라면 Moz가 가격 면에서 확실한 승자입니다.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 빠듯한 예산 | 모즈 | 월 39달러부터 시작합니다 |
| 심층 백링크 데이터 | 아레프스 | Trillions of backlinks |
| Loading... | 모즈 | Moz Local이 내장했습니다. |
| 콘텐츠 연구 | 아레프스 | 콘텐츠 탐색기 도구 |
| 일일 순위 추적 | 아레프스 | 매일 업데이트됩니다 |
| 먼저 무료 체험해 보세요 | 모즈 | 30일 무료 체험 |
| 기관 수준 기능 | 아레프스 | 10개 경쟁사 격차 보고서 |
💰 예산
Moz는 월 39달러부터 시작하고, Ahrefs는 월 108달러부터 시작합니다. 만약 당신이 개인 블로거이거나 프리랜서 watching every dollar, Moz gives solid SEO tools at much lower cost. Ahrefs is the better fit when budget is not the main concern.
🔌 사용 중인 기술 스택
Both tools work with Google Search Console and Google Analytics. If you need API access for custom reports, Moz API access starts at just $5/month. The Ahrefs API requires a higher subscription tier.
📝 SEO 전략
If backlinks, link research, and 경쟁사 분석 lead your SEO strategy, Ahrefs is stronger. If you focus on local SEO, domain authority tracking, and beginner-friendly site audits, Moz offers a better fit.
🎓 귀하의 경험 수준
Both tools have a shallow learning curve. Moz edges ahead with free educational content like Whiteboard Friday and Moz Academy. These extras make Moz a great starting point for new SEO professionals.
🆓 무료 체험 및 데모
Moz offers a 30-day free trial with no credit card needed. Ahrefs has no free trial at all. If you want to test SEO tools before paying, Moz is the only option here.
🛟 지원 옵션
Ahrefs customer support has mixed reviews, with some users praising responsiveness and others reporting unhelpful replies. Moz offers email and live chat support, though it is not 24/7. Neither tool is perfect, but both are reliable for most users.
전환 가이드
이미 이러한 도구 중 하나를 사용하고 계신가요? 전환 시 기대할 수 있는 사항은 다음과 같습니다.
🔄 Ahrefs에서 Moz로 전환하시나요?
✅ 얻게 될 이점:
- Save $69+ per month on SEO tool costs
- Access to Moz Local for local search engine results
- 도메인 권위 및 스팸 점수 지표
❌ 잃게 될 것:
- Ahrefs Content Explorer for top ranking pages
- 10개 경쟁사 키워드 격차 분석
- Daily rank tracking updates and traffic value data
📋 전환 방법:
- Export tracked keywords and backlink reports from Ahrefs
- Sign up for the 30-day Moz free trial
- Set up projects and import your keyword lists into Moz tools
🔄 Moz에서 Ahrefs로 전환하시나요?
✅ 얻게 될 이점:
- 매일 새로운 링크를 발견하여 더욱 심층적인 백링크 데이터를 확보하세요.
- Content Explorer for link building strategies
- Keyword gap analysis across 10 competitors
❌ 잃게 될 것:
- Moz Local은 비즈니스 목록 관리를 위한 플랫폼입니다.
- 도메인 권한 및 페이지 권한 지표
- Free MozBar browser extension and Moz AI 도구
📋 전환 방법:
- Export keyword lists and site audit data from Moz
- Create an Ahrefs account and choose a plan
- Set up projects and add your tracked keywords in Ahrefs
최종 판결
| 범주 | 우승자 |
|---|---|
| 🔗 백링크 분석 | 아레프스 |
| 🔍 키워드 조사 | 아레프스 |
| 🛠️ 사이트 감사 | 아레프스 |
| 📊 순위 추적 | 아레프스 |
| 📝 콘텐츠 검색 | 아레프스 |
| 🏪 지역 SEO | 모즈 |
| 💰 가격 | 모즈 |
| 👶 사용 편의성 | 묶다 |
| 🏢 경쟁사 분석 | 아레프스 |
| 🏆 종합 우승 | 아레프스 |
🏆 우승: Ahrefs
Ahrefs가 9개 부문 중 7개 부문에서 수상했습니다.
다음과 같은 경우에 가장 적합합니다: agencies, seo professionals, and businesses that need deep backlink data, link building strategies, and competitor research.
Ahrefs와 Moz는 서로 다른 유형의 SEO 사용자에게 서비스를 제공합니다.
Ahrefs is the powerhouse for backlink research, link building, and content discovery.
Moz is the budget-friendly choice with great local SEO tools and educational free tools.
If you need the deepest seo data and can afford the investment, Ahrefs is the better choice.
If you are just starting out or focus on local SEO, Moz is a smart pick.
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Ahrefs 비교 항목 더 보기
Ahrefs가 다른 경쟁업체와 비교했을 때 어떤 위치에 있는지 살펴보겠습니다.
Ahrefs vs Semrush
Ahrefs는 다음 항목에서 승리합니다: larger backlink database, 10-competitor keyword gap data
Semrush가 다음 항목에서 승리했습니다: paid search and advertising research, content marketing tools, free trial option
아레프스 vs 서퍼 SEO
Ahrefs는 다음 항목에서 승리합니다: backlink analysis depth, broader site audit checks
Surfer SEO는 다음에서 승리합니다: on page seo scoring, SERP-based content suggestions
아레프스 vs 콘텐츠 랩터
Ahrefs는 다음 항목에서 승리합니다: data volume and seo data accuracy
Content Raptor가 다음에서 승리했습니다: AI-powered writing speed and creative drafting
아레프스 vs SE 순위
Ahrefs는 다음 항목에서 승리합니다: backlink index size, content explorer features
SE 랭킹 우승 내역: lower starting price, white-label client reports
아레프스 vs 우버서제스트
Ahrefs는 다음 항목에서 승리합니다: deeper keyword data and competitor research
Ubersuggest가 다음 항목에서 승리했습니다: beginner simplicity, lifetime plan pricing
아레프스 vs 망굴스
Ahrefs는 다음 항목에서 승리합니다: backlink database, technical seo features
Mangools는 다음에서 승리했습니다: simple interface, much lower monthly cost
아레프스 vs 랭크트래커
Ahrefs는 다음 항목에서 승리합니다: all-in-one platform with more seo metrics
Ranktracker는 다음에서 승리했습니다: focused rank tracker tool, simpler pricing
Moz 비교에서 더 많은 내용
다음은 Moz가 다른 경쟁업체와 비교했을 때 어떤 위치에 있는지 보여줍니다.
모즈 vs 셈루쉬
Moz가 승리한 이유는 다음과 같습니다. lower pricing, Domain Authority and brand authority metrics
Semrush가 다음 항목에서 승리했습니다: larger keyword database, advertising tools, free trial length
Moz vs Surfer SEO
Moz가 승리한 이유는 다음과 같습니다. backlink analysis, broader rank tracking coverage
Surfer SEO는 다음에서 승리합니다: on page seo scoring, NLP-driven content optimization
Moz vs Content Raptor
Moz가 승리한 이유는 다음과 같습니다. site auditing, link analysis depth
Content Raptor가 다음에서 승리했습니다: AI 기반 글쓰기, 콘텐츠 생성 속도
모즈 vs 아레프스
Moz가 승리한 이유는 다음과 같습니다. lower pricing, Moz Local for local SEO, 30-day free trial
Ahrefs는 다음 항목에서 승리합니다: larger backlink database, content explorer, daily rank updates
Moz vs SE 순위
Moz가 승리한 이유는 다음과 같습니다. Domain Authority metric, educational free tools
SE 랭킹 우승 내역: daily rank tracking, marketing plan features
Moz vs Ubersuggest
Moz가 승리한 이유는 다음과 같습니다. link database size, advanced custom reports
Ubersuggest가 다음 항목에서 승리했습니다: 평생 가격 옵션, 더욱 간소화된 인터페이스
모즈 vs 망굴스
Moz가 승리한 이유는 다음과 같습니다. 사이트 감사 심층 분석, 스팸 점수 감지
Mangools는 다음에서 승리했습니다: 저렴한 가격, 초보자 친화적인 디자인
자주 묻는 질문
Which is better, Ahrefs or Moz, for SEO?
Ahrefs wins for backlink analysis, keyword research, and content discovery. Moz is better for budget-friendly plans, local SEO through Moz Local, and easier onboarding for new seo professionals. Pick based on your seo strategy.
Ahrefs는 돈값을 하는 제품일까요?
Yes, if you need deep backlink data, organic search traffic insights, and competitor research. Ahrefs pricing starts at $108/month, which pays off when SEO drives real revenue for your business.
Moz는 무료 체험판을 제공하나요?
Yes, Moz offers a 30-day free trial with no credit card needed. You can test Moz Pro, Moz Link Explorer, Keyword Explorer, and site audits before paying. Ahrefs has no free trial.
초보자에게 가장 적합한 SEO 도구는 무엇일까요?
Moz is slightly easier for new users thanks to MozBar, Moz Academy, and Whiteboard Friday. Ahrefs has a shallow learning curve too, but costs more upfront and skips the free trial.
Ahrefs를 무료로 사용할 수 있나요?
Ahrefs offers limited free tools like the Ahrefs SEO Toolbar and a free Webmaster Tools account. Full access to Ahrefs Site Explorer, Keywords Explorer, and Ahrefs Site Audit requires a paid plan.
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