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Pipedrive vs Instantly: Which One Is Actually Worth It?

執筆者 | Last updated Mar 18, 2026

勝者
パイプドライブ
4.3
  • Visual Pipeline & Deal Tracking
  • AI搭載 CRM & Insights
  • Built-in Email & Campaign Tools
  • 500+ Marketplace Integrations
  • Advanced Revenue Forecasting
  • Mobile App with Call Tracking
  • Paid Plans from $14/user/month
準優勝
即座に
3.3
  • 無制限 コールドメール Sending
  • 450M+ B2B Lead Database
  • 頭いい 受信トレイ Warm-up Included
  • AI Hyper-Personalization at Scale
  • Deliverability Network Built-in
  • Real-Time Campaign Analytics
  • 有料プランは月額30ドルから

📊 Our Test Results:

  • 🎯 Pipeline Management: Pipedrive’s visual Kanban board vs Instantly’s list-based campaign view — Pipedrive wins
  • Cold Email Volume: Pipedrive caps at one-on-one emails vs Instantly sends unlimited campaigns — Instantly wins
  • 🔒 Lead Database: Pipedrive requires LeadBooster add-on vs Instantly includes 450M+ B2B contacts — Instantly wins
  • 📝 販売 報告: Pipedrive tracks revenue, forecasts, and team activity vs Instantly tracks email opens and clicks — Pipedrive wins
  • 🔌 統合: Pipedrive connects 500+ apps natively vs Instantly relies heavily on ザピエールPipedrive wins
Pipedrive vs Instantly

You need a tool to grow your sales. But which one actually fits your 仕事?

Pipedrive and Instantly are built for very different jobs. Pipedrive manages your existing pipeline. Instantly fills that pipeline with cold email leads.

We tested both for three weeks. We tracked deals, ran campaigns, and measured real results. Here’s everything you need to know.

概要

To give you the most accurate comparison, we tested Pipedrive vs Instantly side by side.

We set up live pipelines, ran cold email sequences, and tracked performance across eight categories.

Our goal is simple. We want you to pick the right tool for your sales process.

Pipedrive とは何ですか?

Pipedrive is an award-winning CRM built for sales teams. It helps you manage leads, track deals, and grow revenue.

The platform gives you a visual Kanban-style pipeline. You can see every deal at every stage in one view.

Pipedrive is user-friendly and works for businesses of all sizes. It includes built-in AIツール to help you spot patterns and close more deals.

パイプドライブ

Pipedrive is the CRM built for salespeople, not admins. It gives you a clean visual pipeline, AI-powered insights, and the オートメーション tools to close deals faster. Paid plans start at just $14/user/month.

Pipedriveの価格

Here’s what Pipedrive costs in 2026. Let’s break it down.

プラン価格最適な用途
ライト1ユーザーあたり月額14ドルSolo reps and small teams starting out
成長1ユーザーあたり月額24ドルGrowing teams needing automation tools
プレミアム1ユーザーあたり月額49ドルMid-size teams with complex reporting needs
究極の$69/user/monthLarge teams needing full AI and forecasting
Pipedriveの価格

無料トライアル: Pipedrive offers a 14-day free trial. No credit card is required to start.

返金保証: Pipedrive does not advertise a money-back guarantee. Cancel anytime before your next billing date.

📌 注記: All prices shown are billed annually. Monthly billing is available at a higher rate. The LeadBooster add-on for prospecting, チャットボット, and web forms costs extra.

⚠️ Warning: The Lite plan has limited automation features. If you need workflow automation, you’ll need the Growth plan or higher.

Key Benefits of Pipedrive

Here’s why Pipedrive stands out from the competition:

  • ビジュアルパイプライン管理: Pipedrive’s Kanban board shows every deal at a glance. You drag and drop deals between stages with one click.
  • AI-Powered Sales Assistant: The built-in AI analyzes your pipeline and flags at-risk deals. It tells you the next best action to take.
  • Advanced Revenue Forecasting: Pipedrive tracks expected revenue by deal stage and close date. Sales managers get a clear view of what’s coming.
  • 500+ Integrations: Connect Pipedrive to Slack, Zoom, Google Workspace, and hundreds more. Most integrations are native and require no coding.
  • Mobile App with Call Tracking: The Pipedrive app lets you log calls, add notes, and update deals on the go. It includes a focused day organizer to keep reps on task.
  • Email & Campaign Tools: Send one-on-one emails directly from your deal view. Higher plans include a full campaign ビルダー for bulk sends.
Pipedrive Introduction

Pipedrive Pros & Cons

✅ Pros
  • Intuitive visual pipeline that new users learn in hours
  • 強い AIツール for deal insights and next-step suggestions
  • Excellent revenue forecasting for sales managers
  • 500+ native integrations with popular business apps
  • Mobile app with call tracking and day planner
❌ Cons
  • LeadBooster for prospecting costs extra on top of your plan
  • Not built for high-volume cold email アウトリーチ
  • Automation features only available on Growth plan and above

Instantly とは何ですか?

Instantly is a Sales Engagement Platform built for cold email outreach. It helps you send high-volume campaigns and find new leads fast.

The platform includes a built-in B2B lead database with over 450 million contacts. You can find, filter, and email prospects all from one place.

Instantly is designed for agencies, SDRs, and growth teams who need to fill their pipeline with fresh leads every day.

Instantly.ai Full Tutorial & Review - Watch This Before You Buy!

即座に

Instantly is the go-to tool for cold email outreach at scale. It gives you unlimited sending accounts, AI personalization, smart warm-up, and a 450M+ lead database. Plans start at $30/month.

即時価格設定

Here’s what Instantly costs in 2026. Let’s break it down.

プラン価格最適な用途
成長月額30ドルSolo senders and small outreach teams
ハイパー成長月額77.60ドルAgencies running multiple campaigns
光速月額286.30ドルHigh-volume senders needing max deliverability
企業カスタムLarge teams with custom needs
即時価格設定

無料トライアル: Instantly offers a free trial to new users. Check the website for current trial duration and terms.

返金保証: Instantly offers a refund policy for eligible plans. Review their terms on the official site before purchasing.

📌 注記: Instantly pricing is per account, not per user. All plans include unlimited email accounts and smart warm-up. The Light Speed plan unlocks the highest sending volumes.

⚠️ Warning: Instantly is not a full CRM. It lacks a visual deal pipeline and is not a replacement for tools like Pipedrive for managing existing customer relationships.

Key Benefits of Instantly

Here’s why Instantly stands out from the competition:

  • 無制限のメールアカウント: All plans include unlimited sending accounts. This means you can rotate inboxes and send at massive scale without hitting limits.
  • Smart Inbox Warm-up: Instantly automatically warms up your email accounts before sending. This protects your sender reputation and keeps you out of spam.
  • 450M+ B2B Lead Database: The SuperSearch database lets you filter leads by job title, industry, company size, and more. You can find and email prospects without leaving the platform.
  • AI Hyper-Personalization: Instantly’s AI analyzes each lead and crafts personalized opening lines at scale. You get the feel of one-on-one outreach with the speed of automation.
  • キャンペーン分析: Track opens, clicks, replies, and meeting bookings in real time. The dashboard shows you which sequences and subject lines get the best results.
  • Zapier Integration with Pipedrive: You can connect Instantly to Pipedrive via Zapier. New leads that reply get pushed straight into your CRM as contacts and deals.
Instantly homepage

Instantly Pros & Cons

✅ Pros
  • Unlimited sending accounts on all plans
  • Built-in 450M+ B2B lead database included
  • AI personalization at scale for cold outreach
  • Automatic warm-up protects sender reputation
❌ Cons
  • No visual deal pipeline — not a full CRM replacement
  • Pipedrive integration requires Zapier (extra cost)
  • Higher-tier plans get expensive for small teams

機能比較

Ready to dive into a detailed comparison of Pipedrive vs Instantly?

We’ll explore eight key features to help you determine which platform best suits your needs.

特徴パイプドライブ即座に
開始価格1ユーザーあたり月額14ドル月額30ドル
無料プラン❌ (14-day trial)❌ (free trial only)
Visual Pipeline
Cold Email Campaigns❌ (limited)
Built-in Lead Database❌ (add-on required)✅ (450M+ contacts)
AI搭載機能
Native Integrations✅ (500+)❌ (Zapier-dependent)
Revenue Forecasting
Inbox Warm-up
最適な用途Pipeline & deal managementCold outreach & lead gen

1. Pipeline & Deal Management

パイプドライブ: Pipedrive’s visual Kanban board is the core of its experience. You can see all your deals by stage, drag them forward, and set activity reminders. The dashboard makes it easy to spot stalled deals before they go cold.

Pipedriveのリード機能

即座に: Instantly does not have a traditional deal pipeline. It tracks campaigns and lead engagement, but you cannot manage deal stages or forecast revenue. It works best when paired with a CRM like Pipedrive via Zapier.

⚠️ Warning: If you need to manage active deals through a sales cycle, Instantly alone will not work. You need a CRM alongside it.

2. Cold Email Outreach

パイプドライブ: Pipedrive is built for one-on-one, relationship-driven email. It lets you send and track individual emails from your deal view. It is not designed for high-volume cold outreach campaigns.

即座に: Cold email is Instantly’s core strength. You can send thousands of emails per day across unlimited accounts. Automated follow-up sequences keep your outreach running without manual effort.

Instantly Unlimited Email Accounts

💡 Test Result: In our testing, Instantly sent 500 personalized cold emails in under two hours. Pipedrive required manual effort for each send and is not built for that volume.

3. Lead Database & Prospecting

パイプドライブ: Pipedrive requires a paid LeadBooster add-on for prospecting, chatbots, and web forms. Without it, you must import contacts manually or use a third-party tool. This adds cost for teams that also need lead generation.

即座に: Instantly includes a built-in SuperSearch database with over 450 million B2B leads. You can filter by job title, industry, location, and company size. No extra add-on needed — it is included in all plans.

Instantly AI-Powered Lead Finder

4. AIを活用した機能

パイプドライブ: Pipedrive’s AI Sales Assistant monitors your pipeline and flags deals at risk. It tracks winning patterns in your team’s behavior and recommends the next best action. The AI also handles smart contact deduplication.

Pipedrive AI CRM

即座に: Instantly uses AI to クラフト personalized opening lines for each lead at scale. Its AIアシスタント analyzes each contact’s profile to write relevant, human-sounding messages. This saves hours of manual writing for large campaigns.

評決: Both tools use AI well, but for different purposes. Pipedrive’s AI helps you manage deals better. Instantly’s AI helps you send better cold emails faster.

5. メールの配信とウォームアップ

パイプドライブ: Pipedrive does not include email warm-up or deliverability tools. It syncs with Gmail and Outlook for sending. The platform assumes you are already sending from an established, trusted inbox.

即座に: Instantly includes smart warm-up and inbox rotation in every plan. The deliverability network automatically builds your sender reputation before campaign launch. This is critical for high-volume outreach.

Instantly Smart Warm-up & Inbox Rotation

6. Reporting & Analytics

パイプドライブ: Pipedrive offers detailed sales reporting on team performance, deal velocity, and revenue forecasting. Sales managers can monitor rep activity and spot new deal opportunities from the dashboard.

パイプドライブインサイト

即座に: Instantly tracks campaign-level metrics like open rates, click rates, reply rates, and bounce rates. The analytics focus on outreach performance rather than revenue or pipeline health.

7. 統合

パイプドライブ: Pipedrive connects to 500+ apps through its native Marketplace. Key integrations include Slack, Zoom, Google Workspace, Microsoft 365, メールチンプ, and more. Most connections are direct and require no middleware.

Pipedrive Marketplace Integrations

即座に: Instantly relies heavily on Zapier for integrations. You can connect it to Pipedrive, セールスフォース, and other CRMs through Zapier automations. The integration setup is straightforward but adds cost if you need a Zapier subscription.

8. Pricing & Cost

Let’s compare the pricing plans side by side.

プランパイプドライブ即座に
Entry Level$14/user/month (Lite)$30/month (Growth)
Mid Tier$24/user/month (Growth)$77.60/month (Hypergrowth)
Pro / High Volume$49/user/month (Premium)$286.30/month (Light Speed)
Top Tier$69/user/month (Ultimate)Custom (Enterprise)

パイプドライブ: Pipedrive’s $14/user/month entry price is very accessible. A five-person team on the Growth plan pays $120/month. The per-user model scales predictably as your team grows.

即座に: Instantly’s flat-rate pricing covers unlimited users at each tier. For a solo sender or small agency, $30/month is competitive. High-volume teams using Light Speed at $286.30/month are paying for serious deliverability infrastructure.

Different Scenarios

If You Need…ChooseWhy
Manage active deals in a pipelineパイプドライブBuilt-in Kanban pipeline and deal tracking
High-volume cold email outreach即座にUnlimited accounts and campaign automation
Revenue forecasting for your teamパイプドライブAdvanced reporting and sales analytics
Find new B2B leads fast即座に450M+ contact database built in
Native app integrations (500+)パイプドライブLargest native marketplace
Protect inbox reputation at scale即座にSmart warm-up and deliverability network
Full CRM for a growing sales teamパイプドライブComplete CRM with contacts, deals, and tasks

💰 Your Budget

Pipedrive starts at $14/user/month, which makes it affordable for small teams. Instantly charges a flat rate per account, so it can be cheaper for larger teams sending high volumes of email.

🔌 Your Tech Stack

Pipedrive connects to 500+ apps natively, making it easy to plug into your existing tools. Instantly works best when combined with Pipedrive via Zapier to create a full lead-to-close workflow.

📝 Your Sales Motion

If you run inbound or referral-driven sales, Pipedrive manages those leads perfectly through a structured pipeline. If you do outbound cold prospecting, Instantly is the specialist tool built for that job.

🎓 Your Experience Level

Both tools are beginner-friendly. Pipedrive’s drag-and-drop pipeline takes minutes to set up. Instantly’s campaign builder is straightforward, though cold email best practices take time to learn.

🆓 Free Trials and Demos

Pipedrive offers a 14-day free trial with no credit card required. Instantly also offers a free trial. Test both tools on a real use case before committing to a paid plan.

🛟 Support Options

Pipedrive provides live chat, email, and phone support along with a large knowledge base. Instantly offers support through its help center and community. Pipedrive has an edge for teams that need fast, direct help.

Switching Guide

Already using one of these tools? Here’s what to expect if you switch.

🔄 Switching from Pipedrive to Instantly?

✅ What you’ll gain:

  • Access to 450M+ B2B leads without a separate tool
  • Unlimited cold email accounts and automated follow-up sequences
  • Built-in inbox warm-up to protect your sender reputation

❌ What you’ll lose:

  • Visual deal pipeline and stage-based tracking
  • Revenue forecasting and team performance reporting
  • 500+ native app integrations

📋 How to switch:

  1. Export your contacts from Pipedrive as a CSV file
  2. Create your Instantly account and set up your sending domains
  3. Import your contact CSV and build your first campaign sequence
🔄 Switching from Instantly to Pipedrive?

✅ What you’ll gain:

  • A full visual CRM to manage deals through your sales cycle
  • Revenue forecasting and detailed team performance analytics
  • 500+ native integrations with your existing business tools

❌ What you’ll lose:

  • Built-in 450M+ B2B lead database
  • Unlimited cold email accounts and high-volume outreach
  • Automatic inbox warm-up and deliverability tools

📋 How to switch:

  1. Export your engaged contacts from Instantly as a CSV
  2. Sign up for Pipedrive and set up your pipeline stages
  3. Import your contacts and create deals for each qualified lead

最終評決

カテゴリ勝者
💰 Pricing Valueパイプドライブ
📊 Pipeline & CRM Featuresパイプドライブ
📧 Cold Email Outreach即座に
🎯 Lead Generation即座に
📈 Reporting & Forecastingパイプドライブ
🔌 Native Integrationsパイプドライブ
🚀 Deliverability Tools即座に
👶 Ease of Setupパイプドライブ
🏆 Overall Winnerパイプドライブ

🏆 WINNER: Pipedrive

Pipedrive wins 5 out of 8 categories.

Best for: Sales team management, deal pipeline tracking, revenue forecasting

Pipedrive and Instantly are two very different products that solve different problems.

Pipedrive is the complete CRM for managing your sales pipeline from first contact to closed deal.

Instantly is the specialist tool for filling your pipeline with cold email leads at scale.

Instantly is excellent for outbound prospecting and cold outreach campaigns.

However, if you need a full sales system to manage deals, track revenue, and grow your team, Pipedrive is the better choice.

Smart teams use both. Use Instantly to generate leads, then push them into Pipedrive to close the deal.

More of Pipedrive Compared

Here’s how Pipedrive stacks up against other competitors:

パイプドライブ vs ゴーハイレベル

Pipedrive wins on: clean pipeline UX, ease of use for sales reps

GoHighLevel wins on: all-in-one marketing automation, agency white-labeling

パイプドライブ vs キープ

Pipedrive wins on: visual pipeline management, simplicity

Keap wins on: built-in payment processing, 中小企業 オートメーション

パイプドライブ vs アクティブキャンペーン

Pipedrive wins on: deal tracking and sales pipeline depth

ActiveCampaign wins on: email marketing automation and segmentation

Pipedrive vs HubSpot

Pipedrive wins on: affordability, focused sales UX

HubSpot wins on: free CRM tier, marketing and service hub integration

パイプドライブ vs クリックファネル

Pipedrive wins on: CRM depth, sales team management

ClickFunnels wins on: landing page builder, funnel-focused marketing

パイプドライブ vs フォーク

Pipedrive wins on: pipeline automation, reporting features

Folk wins on: relationship-first CRM, lightweight design

パイプドライブ vs クリックアップ

Pipedrive wins on: dedicated CRM features, sales pipeline management

ClickUp wins on: project management versatility, broader team use

Pipedrive 対 Monday CRM

Pipedrive wins on: sales-specific pipeline and deal features

Monday CRM wins on: visual project views, flexible customization

パイプドライブ vs カプセルCRM

Pipedrive wins on: AI features, advanced reporting

Capsule CRM wins on: simplicity, lower entry cost

Pipedrive vs Insightly

Pipedrive wins on: sales pipeline UX, lower starting price

Insightly wins on: project management, free plan for small teams

PipedriveとFreshsales CRMの比較

Pipedrive wins on: pipeline customization, integrations marketplace

Freshsales CRM wins on: built-in phone and chat, free plan

PipedriveとSalesforceの比較

Pipedrive wins on: ease of use, pricing for small teams

Salesforce wins on: enterprise customization, ecosystem depth

パイプドライブ vs ゼンデスク

Pipedrive wins on: sales pipeline and deal management

Zendesk wins on: customer support ticketing, help desk features

More of Instantly Compared

Here’s how Instantly stacks up against other competitors:

Instantly vs スノフ

Instantly wins on: unlimited sending accounts, inbox warm-up

Snov wins on: email finder tools, LinkedIn prospecting

Instantly vs アポロ

Instantly wins on: cold email deliverability, warm-up features

Apollo wins on: larger built-in CRM, LinkedIn integration

Instantly vs ハンター.io

Instantly wins on: full campaign automation, lead database size

Hunter.io wins on: email verification accuracy, domain search

Instantly vs Reply.io

Instantly wins on: inbox warm-up, deliverability network

Reply.io wins on: multi-channel outreach, LinkedIn automation

Instantly vs UpLead

Instantly wins on: campaign sending automation, AI personalization

UpLead wins on: 検証済み データ accuracy, intent data signals

Instantly vs Mailshake

Instantly wins on: unlimited accounts, lead database built-in

Mailshake wins on: phone dialer, multi-channel outreach

Instantly vs Lemlist

Instantly wins on: inbox warm-up tools, sheer sending volume

Lemlist wins on: personalized image and video in emails

インスタントリー vs ウッドペッカー

Instantly wins on: lead database, AI personalization features

Woodpecker wins on: agency-friendly billing, detailed deliverability stats

Instantly vs Smartlead

Instantly wins on: B2B lead database, brand recognition

Smartlead wins on: master inbox UI, per-mailbox pricing

Instantly vs Saleshandy

Instantly wins on: warm-up network, lead database scale

Saleshandy wins on: document tracking, link tracking features

Instantly vs ウォームボックス

Instantly wins on: full campaign platform, lead generation

Warmbox wins on: dedicated warm-up focused toolset

Instantly vs Maildoso

Instantly wins on: AI personalization, campaign analytics

Maildoso wins on: managed mailbox infrastructure

Instantly vs メニーリーチ

Instantly wins on: lead database, smart warm-up tools

Manyreach wins on: unlimited contacts on lower tiers

Instantly vs ウォーミー

Instantly wins on: all-in-one outreach and lead gen platform

Warmy wins on: dedicated inbox warm-up with detailed reports

よくある質問

What CRM is better than Pipedrive?

It depends on your needs. HubSpot offers a strong free tier and is better for marketing-heavy teams. Salesforce is more powerful for enterprise use cases. Pipedrive remains one of the best options for dedicated sales pipeline management at an affordable price.

How much does Pipedrive cost a month?

Pipedrive starts at $14/user/month on the Lite plan, billed annually. The Growth plan costs $24/user/month. Higher plans go up to $69/user/month on the Ultimate tier.

Is Apollo better than Instantly?

Apollo has a larger built-in CRM and LinkedIn integration, making it better for multi-channel prospecting. Instantly is the stronger choice if your primary focus is cold email deliverability and high-volume outreach at scale.

Can Pipedrive send automated emails?

Yes, but with limitations. Pipedrive can send automated follow-up emails and email campaigns on higher-tier plans. It is not designed for high-volume cold email outreach like Instantly. For mass prospecting, you need a dedicated tool.

Does Instantly AI provide leads?

Yes. Instantly includes a SuperSearch database with over 450 million B2B contacts. You can filter by industry, job title, location, and company size to find targeted leads directly inside the platform.

Fahim Joharder, Founder

Fahim Joharder, Founder

Tested 900+ AI tools. 250K+ monthly readers.

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