クイックスタート
このガイドでは、Hootsuiteのすべての機能について説明します。
- はじめる — Create your account and connect social accounts
- 公開とスケジュールの使い方 — Queue social media posts across every network at once
- ソーシャルメディア分析ツールの使い方 — Track reach, impressions, and audience engagement in one report
- AIコンテンツ作成の活用方法 — Draft captions and hashtags without staring at a blank box
- エンゲージメントツールの使い方 — Reply to every comment and message from one shared inbox
- ソーシャル広告の使い方 — Promote your best organic posts without leaving the dashboard
- ソーシャルメディアAIアシスタントの使い方 — Get timing and topic suggestions based on your own data
- ソーシャルリスニングツールの使い方 — Watch mentions, competitors, and relevant keywords in real time
- 従業員による情報発信の活用方法 — Let your team share approved posts to their own networks
- 広告ダッシュボードの使い方 — Compare paid spend and results across networks side by side
所要時間： 各作品につき5分
このガイドには以下の内容も含まれています。 プロのヒント | よくある間違い | トラブルシューティング | 価格 | 代替案
このガイドを信頼する理由
I have managed multiple ソーシャルメディア accounts in Hootsuite for over three years.
Every screen and setting below comes from real client work, not vendor screenshots.
Hootsuite is a social media management tool that pulls every network into one dashboard.
Most people only ever use the scheduler.
This step by step tutorial covers all nine features.
You will learn to schedule content, read analytics, and grow your social media presence.
Hootsuiteチュートリアル
This How to Use Hootsuite tutorial walks through every feature in order, from your first login to advanced 報告.
フーツーイト
Run every social account from one dashboard. Hootsuite schedules posts, answers messages, and reports on results across Facebook, Instagram, LinkedIn, X, YouTube, and ティックトック. Start with a free trial before you pay.
Hootsuite の利用開始
Finish this setup once and every feature below works.
約3分かかります。
ステップ1：アカウントを作成する
Go to the Hootsuite website and click Start Free Trial.
Enter your email, then sign in with the password you set.
✓ チェックポイント: A confirmation email lands in your 受信トレイ.
ステップ2：ダッシュボードにアクセスする
Hootsuite runs in any browser, and the mobile app covers iOS and アンドロイド.
ダッシュボードの画面は以下のようになります。
✓ チェックポイント: You land on the main dashboard with an empty stream board.
ステップ3：ソーシャルアカウントを接続する
Click your profile icon, then Manage Accounts.
Sync each 仕事 profile you own with your Hootsuite account.
That covers Facebook, Instagram, LinkedIn, X, YouTube, TikTok, and Pinterest.
Add extra apps from the app directory if you use tools like カンバ or Dropbox.
✅ 完了: Your social accounts are connected and ready for every feature below.
How to Use Hootsuite Publisher & Scheduler
公開とスケジュール lets you plan and queue social media posts for multiple social media platforms from one screen.
以下に、その使用方法をステップごとに説明します。
Step 1: Open the Publisher
Click Publisher in the left menu of your dashboard.
Switch to the calendar view to see past posts and scheduled posts together.
Step 2: Compose Your Post
Click New Post and pick the social accounts you want to publish to.
これは以下のようなものです。
Write your caption, add images or videos, and drop in your links.
The built-in url shortener trims long links and tracks clicks for you.
✓ チェックポイント: Your draft shows every selected network with a live preview.
Step 3: Set the Date and Time
Click the calendar icon and choose your date and time.
Hit Schedule to lock it in.
✅ 結果: Your post is queued and visible on your social media calendar.
💡 プロのヒント: Schedule messages in bulk with Bulk Composer. It saves hours compared to posting individually on each platform, and it lets you publish outside office hours for followers in other time zones.
How to Use Hootsuite Social Media Analyzer
ソーシャルメディア分析 lets you measure how your social posts perform across every connected account.
以下に、その使用方法をステップごとに説明します。
ステップ1：アナリティクスタブを開く
Click Analytics in the main dashboard menu.
Hootsuite analytics pulls データ from all connected social accounts.
Step 2: Pick a Report Template
Choose a template that matches your 仕事 目標。
これは以下のようなものです。
Add widgets for reach, impressions, and comments.
Facebook Insights and Google Analytics data appear inside the same interface.
✓ チェックポイント: Your report shows a chart for every metric you added.
Step 3: Export or Automate It
Set the report to email your clients weekly.
Analytics reports depend on your Hootsuite plan, so free trial users see fewer widgets than enterprise users.
✅ 結果: You have a repeatable report that proves social media marketing インパクト.
💡 プロのヒント: Open the Post Performance view and audit your top posts every month. Track click-through and conversion rates, not just likes, so you can tie social marketing back to revenue.
How to Use Hootsuite AI Content Creator
AIコンテンツ制作 lets you turn a rough idea into finished social media content in seconds.
以下に、その使用方法をステップごとに説明します。
Step 1: Open OwlyWriter AI
Click New Post, then open the OwlyWriter panel inside the composer.
ステップ2：トピックを説明する
Type your topic, product, or campaign angle in one line.
これは以下のようなものです。
Pick a tone that matches your brand 声.
OwlyWriter returns several caption options with suggested hashtags.
✓ チェックポイント: Three or more caption drafts appear inside the composer.
ステップ3：絞り込みと保存
Edit the wording, then add alt 文章 to every image before saving.
Save winning drafts to your content library for later.
✅ 結果: Content creation takes minutes instead of an afternoon.
💡 プロのヒント: Ask the アシスタント for trending topics in your niche, then turn each one into posts. Mixing curated content with original social posts keeps your feed active without writing everything from scratch.
Hootsuiteエンゲージメントツールの使い方
エンゲージメントツール lets you respond to engagement on your social media posts without switching apps.
以下に、その使用方法をステップごとに説明します。
ステップ1：受信トレイタブを開く
Click Inbox to load public and private messages from all connected accounts.
Step 2: Filter and Assign
Filter by network, then assign conversations to teammates.
これは以下のようなものです。
Saved replies handle repeat questions fast.
Every reply keeps a personal connection with your target audience.
✓ チェックポイント: Unread comments and direct messages sit in one queue.
Step 3: Reply and Resolve
Answer the message, then mark the thread as resolved.
Resolved threads stay searchable for later.
✅ 結果: No message goes unanswered across your social networks.
💡 プロのヒント: Set a twice-daily inbox block instead of checking all day. Fast replies lift audience engagement, but constant tab-switching kills the time you saved by scheduling content.
How to Use Hootsuite Social Advertiser
ソーシャル広告 lets you turn a strong organic post into a paid campaign in a few clicks.
以下に、その使用方法をステップごとに説明します。
Step 1: Connect Your Ad Account
Link your Facebook or LinkedIn ad account in account settings.
Step 2: Pick a Post to Promote
Open Analytics and find a post with strong organic reach.
これは以下のようなものです。
Click Boost on that post.
Proven social posts almost always beat brand-new ad creative.
✓ チェックポイント: The campaign shows a Pending or Active status.
Step 3: Set Budget and Audience
Choose your daily budget, target audience, and run dates.
Launch the campaign.
✅ 結果: Your best content now reaches beyond your existing followers.
💡 プロのヒント: Boost posts that already earn shares and comments. Paid spend behind a post your audience liked will drive traffic and generate leads far cheaper than cold creative.
HootsuiteのソーシャルメディアAIアシスタントの使い方
ソーシャルメディア AIアシスタント lets you find the best time to publish using your last 30 days of engagement data.
以下に、その使用方法をステップごとに説明します。
Step 1: Open the Recommendations Panel
Open the composer and click Best Time to Publish.
Step 2: Review the Suggested Slots
The assistant reads your audience engagement from the last 30 days.
これは以下のようなものです。
Green slots mark the hours your audience is most active.
Check your account time zone first or every suggestion shifts.
✓ チェックポイント: A heatmap of active hours appears for the selected network.
Step 3: Apply to Your Calendar
Click a suggested slot to schedule the post there.
Repeat for each social account.
✅ 結果: Your posts land when your audience is actually online.
💡 プロのヒント: Treat the suggestions as a starting point. Run your own two-week test, compare results in Hootsuite Analytics, then lock the winning slots into your posting schedule.
Hootsuiteソーシャルリスニングツールの使い方
ソーシャルリスニングツール lets you monitor brand mentions, competitors, hashtags, and relevant keywords in live streams.
以下に、その使用方法をステップごとに説明します。
Step 1: Create a Board
Click Streams, then add a new board for each brand or campaign.
Step 2: Add Keyword Streams
Add streams for your brand name, competitors, and target hashtags.
これは以下のようなものです。
Create multiple tabs to separate streams for different networks or campaigns.
This turns everyday monitoring into free market research.
✓ チェックポイント: Live posts scroll into each stream column.
Step 3: Review and Respond
Scan your boards each morning and reply from the stream.
Save useful mentions as social proof.
✅ 結果: You catch brand mentions before they turn into problems.
💡 プロのヒント: Add a stream for your competitors’ branded hashtags. You will spot campaign angles and product complaints 早い, which is a great tool for planning your own social media content.
Hootsuiteの従業員アドボカシー機能の使い方
従業員アドボカシー lets you turn your team into a distribution channel with pre-approved posts.
以下に、その使用方法をステップごとに説明します。
Step 1: Open Amplify
Open Amplify from the main menu and create your first topic.
Step 2: Build a Content Library
Add approved posts, images, and suggested キャプション.
これは以下のようなものです。
Group them by topic so teammates can find the right post fast.
Set up approval workflows so nothing goes live unreviewed.
✓ チェックポイント: Your first topic shows at least three shareable posts.
ステップ3：チームメンバーを招待する
Send invites by email and share a short walkthrough.
Track shares in the advocacy report.
✅ 結果: Your reach grows through employee networks, not just brand pages.
💡 プロのヒント: Write the caption for your team. Most people skip sharing when they have to think of wording, so a ready-made caption plus alt text doubles participation.
Hootsuite広告ダッシュボードの使い方
広告ダッシュボード lets you see paid results from multiple networks in a single view.
以下に、その使用方法をステップごとに説明します。
Step 1: Open the Ads Dashboard
Click Advertise in the main menu to load your connected ad accounts.
ステップ2：日付範囲を設定する
Pick a range that matches your reporting cycle.
これは以下のようなものです。
Add spend, clicks, and conversions as columns.
Benchmarking tools show how your numbers compare to industry standards.
✓ チェックポイント: Every connected ad account appears in the campaign list.
Step 3: Compare and Cut
Sort by cost per result and pause the weakest campaigns.
Move that budget to the winners.
✅ 結果: You know exactly which paid campaigns earn their budget.
💡 プロのヒント: Review paid and organic together. A post that flops organically rarely fixes itself with ad spend, so check Analytics before you promote anything.
Hootsuiteのプロ向けヒントとショートカット
After three years inside this platform, these are the habits that save the most time.
Fast Actions Worth Learning
| アクション | ショートカット |
|---|---|
| Start a new post | New Post button, top left |
| Schedule 350 posts at once | Publisher → Bulk Composer |
| Repost a winner | Post menu → Duplicate → new date |
| Jump to your queue | Publisher → Calendar view |
ほとんどの人が見逃す隠れた機能
- Cloning high performers: Duplicate a top post, change the date, and republish it instead of writing new content.
- Hootsuiteアカデミー： Free courses teach the dashboard fast, and paid certification exams add a credential to your profile.
- Planner mix check: Open Planner to spot gaps and keep a balanced mix of promotional, curated, and personal posts.
Here is a snapshot of the benefits teams report most often:
Hootsuiteでよくある間違いを避ける方法
Mistake #1: Scheduling Everything and Disappearing
❌ 間違い: Queue a month of social posts, then ignore comments and direct messages.
✅ 右: Book two short inbox sessions daily. Scheduling saves time so you can spend it on replies.
Mistake #2: Posting Identical Content Everywhere
❌ 間違い: Push the same caption and hashtags to Facebook, LinkedIn, and Twitter at once.
✅ 右: Adjust each caption per network. For example, a LinkedIn post needs context while an Instagram caption needs a hook.
Mistake #3: Judging Success by Follower Count
❌ 間違い: Report follower growth and call it a win.
✅ 右: Track clicks, saves, and conversions against real business goals in your analytics reports.
Hootsuiteのトラブルシューティング
Problem: Scheduled Posts Failed to Publish
原因： The network token expired, or the post broke a platform rule such as image size.
修理： Reconnect the account under Manage Accounts, then reschedule the failed post.
Problem: Posts Go Live at the Wrong Hour
原因： Your account time zone does not match your target audience.
修理： Open account settings, set the correct time zone, then check the calendar view before you save.
Problem: Analytics Data Looks Empty
原因： Some reports need a paid plan, and new connections take a day to backfill data.
修理： Confirm your Hootsuite plan covers that report, then wait 24 hours and refresh.
📌 注記： If none of these fix your issue, contact Hootsuite support.
Hootsuite とは何ですか?
フーツーイト is a social media management tool that lets you control content and view feeds from multiple social media platforms.
Think of it as an air traffic control tower for your brand’s social media presence.
こちらの簡単な概要をご覧ください。
主な機能は以下のとおりです。
- 公開とスケジュール: Schedule content across multiple networks and manage a shared social media calendar.
- ソーシャルメディア分析： Track reach, impressions, click rates, and follower growth over time.
- AIコンテンツ作成： OwlyWriter AI writes captions, suggests hashtags, and adjusts tone.
- エンゲージメントツール: One inbox for public comments and direct messages from every network.
- ソーシャル広告： Boost posts and run paid campaigns beside your organic schedule.
- Social Media AI Assistant: Timing and topic recommendations drawn from your own performance history.
- ソーシャルリスニングツール： Live streams that monitor mentions, hashtags, and competitor chatter.
- 従業員の権利擁護： Amplify shares approved content with staff for one-click resharing.
- 広告ダッシュボード： A single view of ad spend and results across paid campaigns.
詳細なレビューについては、こちらをご覧ください。 Hootsuiteのレビュー.
Hootsuiteの料金プラン
Here is what Hootsuite costs in 2026:
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 標準 | 月額99ドル | ソロマーケターと 中小企業 |
| 高度な | 月額249ドル | Growing teams that need approvals and listening |
| エンタープライズスイートカスタム | カスタム価格設定 | Enterprise users with many brands and seats |
無料トライアル: Yes, 30 days on a paid plan with no card charged upfront.
返金保証: No refund window, so cancel inside the trial if it is not a fit.
Here is the plan comparison in full:
💰 最もお得な価格: Standard — it covers the social media needs of most small teams.
Hootsuiteと代替サービスの比較
How does Hootsuite compare to the rest of the market?
| 道具 | 最適な用途 | 価格 | 評価 |
|---|---|---|---|
| フーツーイト | All-in-one management | 月額99ドル | ⭐ 4.1 |
| スプラウトソーシャル | 徹底取材 | 月額249ドル | ⭐ 4.4 |
| バッファ | シンプルなスケジュール | 月額6ドル | ⭐ 4.3 |
| 後で | ビジュアルプランニング | 月額25ドル | ⭐ 4.2 |
| アゴラパルス | 受信トレイ管理 | 月額79ドル | ⭐ 4.5 |
| ソーシャルパイロット | Agency volume | 月額30ドル | ⭐ 4.4 |
| センディブル | ホワイトラベルレポート | 月額29ドル | ⭐ 4.3 |
| スプリンクラー | エンタープライズ規模 | カスタム | ⭐ 4.0 |
おすすめ商品：
- 総合ベスト： Hootsuite — widest network coverage plus listening and analytics in one platform.
- ベスト予算： Buffer — cheap seats for teams that only need scheduling.
- 初心者におすすめ： ルームリー — guided calendar with simple approval steps.
- 代理店に最適： Sendible — white-label reports built for managing many clients.
🎯 Hootsuiteの代替品
Hootsuiteの代替サービスをお探しですか？おすすめの選択肢はこちらです。
- 🚀 スプラウトソーシャル: Deeper reporting and CRM-style inbox tools for larger marketing teams.
- 💰 バッファ： Cleaner interface and a cheaper entry price for small businesses.
- 🎨 後で： Visual planner built for Instagram, TikTok, and Pinterest grids.
- ⚡ アゴラパルス: Strong inbox and competitor reports with generous user seats.
- 🔒 ソーシャルパイロット: Bulk scheduling at a low monthly price for agencies with many clients.
- 🧠 送信可能: White-label client dashboards and reports for service businesses.
- 👶 Zohoソーシャル: Best value if you already run other Zoho business tools.
- 🏢 メトリクール: Affordable analytics with an excellent free tier for solo creators.
- 🔧 ルームリー： Calendar-first planning with simple approval steps for small teams.
- 🌟 スプリンクラー： Enterprise listening and customer care at large brand scale.
- ⭐ コンテンツスタジオ: Content discovery plus scheduling for blog and social workflows.
- 🎯 ヒーローポスト: Budget bulk posting across many accounts with lifetime deal pricing.
- 💼 計画可能: Team review and comment threads built around each draft post.
全リストについては、こちらをご覧ください。 Hootsuiteの代替品 ガイド。
⚔️ Hootsuiteとの比較
Here is how Hootsuite stacks up against each competitor:
- Hootsuite vs Sprout Social: Sprout Social wins on reporting depth. Hootsuite wins on price and the number of networks you can connect.
- Hootsuite vs Buffer: Buffer is simpler and cheaper. Hootsuite offers listening, advocacy, and ads that Buffer never added.
- Hootsuite vs Later: Later is stronger for visual grid planning. Hootsuite covers far more networks and team features.
- Hootsuite と Agorapulse: Agorapulse has a better inbox. Hootsuite has broader listening and a bigger app directory.
- Hootsuite vs SocialPilot: SocialPilot costs less per seat. Hootsuite gives richer analytics and enterprise-grade controls.
- Hootsuite vs Sendible: Sendible suits white-label agencies. Hootsuite fits in-house teams managing one brand at scale.
- Hootsuite vs Zoho Social: Zoho Social is cheaper inside the Zoho suite. Hootsuite works better with mixed toolsets.
- Hootsuite vs Metricool: Metricool offers better value analytics. Hootsuite adds approval workflows and advocacy tools.
- Hootsuite vs Loomly: Loomly is friendlier for beginners. Hootsuite scales further once your team and account count grow.
- Hootsuite と Sprinklr: Sprinklr targets global enterprises. Hootsuite is far easier to set up and much cheaper to run.
- HootsuiteとContent Studioの比較: Content Studio helps with content discovery. Hootsuite gives stronger publishing and reporting.
- Hootsuite 対 Heropost: Heropost is cheapest for bulk posting. Hootsuite offers real support, training, and analytics.
- Hootsuite と Planable: Planable is better for approval-heavy content review. Hootsuite handles publishing and listening better.
今すぐHootsuiteを使い始めましょう
You now know how to use Hootsuite across every major feature:
- ✅ 公開とスケジュール設定
- ✅ ソーシャルメディア分析
- ✅ AIによるコンテンツ作成
- ✅ エンゲージメントツール
- ✅ ソーシャル広告
- ✅ ソーシャルメディアAIアシスタント
- ✅ ソーシャルリスニングツール
- ✅ 従業員による擁護
- ✅ 広告ダッシュボード
次のステップ： Pick one feature and try it today.
ほとんどの人は「公開とスケジュール」から始めます。
5分もかかりません。
よくある質問
Hootsuiteは具体的にどのようなサービスを提供しているのですか？
Hootsuite connects your social accounts in one dashboard. You schedule posts, reply to comments and messages, monitor keywords, and pull analytics reports without opening each platform separately.
Hootsuiteは無料ですか？それとも有料ですか？
Hootsuite no longer offers a free plan. Paid plans start at $99 per month, and a 30-day free trial lets you test scheduling, analytics, and inbox features first.
Hootsuiteはどのような用途に最適ですか？
It suits teams managing multiple social media accounts across several networks. The mix of scheduling, listening, and reporting makes it a great tool for busy social media marketing teams.
Hootsuiteを習得するのはどれくらい難しいですか？
Most people schedule their first post within ten minutes. Streams and analytics take a week to feel natural, and Hootsuite Academy courses shorten that learning curve considerably.
Hootsuite Academyの料金はいくらですか？
Hootsuite Academy offers free introductory courses on social marketing and platform basics. Paid certification exams cost extra, and pricing varies by course, so check the Academy page before enrolling.
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