⚡ 簡単な評価:
- 価格: GoHighLevel starts at $97/month flat. Insightly starts at $29/user/month.
- 最適な用途: GoHighLevel for marketing agencies running client campaigns. Insightly for 中小企業 sales teams tracking deals and projects.
- 主な違い： GoHighLevel adds funnels, SMS, and white label. Insightly adds project management tools after the sale.
- 私たちのおすすめ： GoHighLevel for most agencies, because one $97 plan replaces several separate marketing tools.
Agency owners compare GoHighLevel vs Insightly for one reason.
They want one login instead of five.
Both handle customer relationship management and both track sales pipelines.
But each CRM platform was built for a different job.
GoHighLevel chases new leads. Insightly organizes the customers you already won.
概要
This GoHighLevel vs Insightly comparison covers pricing, key features, and ease of use.
また、それぞれのツールがどのようなユーザーに最適なのかも詳しく解説します。
私たちの 作家 spent hands-on time inside GoHighLevel directly.
Notes on Insightly come from its documentation and G2 reviews.
最後には、 CRM software fits your business growth plan.
GoHighLevel とは何ですか?
GoHighLevel is a marketing automation and CRM platform built for agencies.
It hands marketing agencies extensive business management tools under one login.
The platform bundles funnel building, SMS, email marketing, and appointment scheduling.
Agencies use it to manage critical business processes for many clients at once.
Reputation management and unified messaging round out the marketing tools.
🏆 優勝：GoHighLevel
One flat plan covers funnels, SMS, and lead management. Built for agencies that manage clients smoothly from a single dashboard.
GoHighLevelの価格
GoHighLevel keeps its price list short. Two plans, both billed monthly per account rather than per seat.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額97ドル | Single agency account, lead management, appointment automation |
| 無制限 | 月額297ドル | Unlimited sub-accounts plus a branded desktop app |
価格は2026年7月に確定しました。
無料トライアル: Yes. A 14-day trial is available and a card is required at signup.
返金保証: No blanket refund window is published. Cancel before renewal to avoid the next charge.
📌 注記： The $97 Starter plan already includes outgoing calls, appointment automation, reputation management, unified messaging, and lead management. The $297 Unlimited plan adds unlimited sub-accounts.
⚠️ 警告： Phone calls and SMS are billed separately as usage credits. Budget for those on top of the monthly plan.
GoHighLevelの主なメリット
GoHighLevelを検討する価値がある理由は以下のとおりです。
- Tool Replacement: It can replace ClickFunnels, アクティブキャンペーン, and Calendly. That is three subscriptions folded into one bill.
- マルチチャンネルシーケンス： Powerful automation runs complex SMS and email sequences. This is where GoHighLevel beats most sales focused CRM tools.
- Client Dashboards: Agencies manage every client account from one screen. Sub-accounts keep customer データ separated.
- ホワイトラベル： Reseller options let you sell the platform under your own brand. That is a significant competitive advantage for agencies.
- 統一 受信トレイ: Unified messaging pulls SMS, email, and social replies into one thread. Nothing gets missed across marketing campaigns.
- モバイルアプリ: A mobile application lets you answer leads away from the desk. Handy sales features 旅行 あなたと。
私たちのチームが気づいたこと
Our writer signed up for GoHighLevel and built a live funnel inside a sub-account. Here is what stood out from that hands-on time:
GoHighLevelの長所と短所
✅ メリット
- One flat $97 monthly price instead of per-user billing
- Replaces ClickFunnels, ActiveCampaign, and Calendly in a single login
- White labeling and reseller options for agencies
- Powerful automation for complex multi-channel sequences
- Unified messaging keeps client conversations in one inbox
❌ デメリット
- 学習曲線が急峻で、新規ユーザーを圧倒する可能性がある
- User support has drawn mixed reviews for lacking detail
- Entry price is higher than most small business CRM systems
Insightly とは何ですか?
Insightly sits squarely in the customer relationship management CRM category.
It focuses on contact management, pipeline tracking, project management, and reporting.
The CRM manages contacts, then follows each deal into delivery.
That makes it an intuitive sales platform for small and medium businesses.
Its clean interface simplifies CRM work that older tools make painful.
Runner Up: Insightly
A sales focused CRM with project management capabilities built in. Its unique capabilities and affordable pricing stand out for smaller teams.
Insightlyの価格
Insightly charges per user. That keeps the entry cost low for small sales teams.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| プラス | 1ユーザーあたり月額29ドル | Essential CRM features for small business sales teams |
| プロ | 1ユーザーあたり月額49ドル | Workflow rules, custom reporting and analytics integration |
| 企業 | 1ユーザーあたり月額99ドル | Larger teams needing deeper customization and controls |
価格は2026年7月に確定しました。
無料トライアル: Yes. Insightly also runs a free plan capped at 2 users, which works as a free CRM for solo founders.
返金保証: No published refund window. Annual billing is discounted against the monthly rate.
📌 注記： Prices above come from our tracked pricing data and cover the paid tiers. The 2-user free plan sits below the Plus tier and is not listed separately.
⚠️ 警告： Per-user pricing scales fast. Ten seats on Professional cost $490 monthly, well above GoHighLevel’s flat plans.
Insightlyの主なメリット
Here is where Insightly earns its place:
- Project Management Built In: It offers project management tools lacking in most CRMs. Won opportunities convert into post-sale projects with milestones.
- Deal to Delivery Tracking: Insightly follows a deal from first lead through project delivery. Few CRM systems cover both ends.
- 500+ Connectors: AppConnect ships over 500 pre-built connectors for third-party apps. Your existing stack keeps working.
- 関係性マッピング： It maps who knows whom across client relationships. Internal task coordination sits alongside it.
- レポートの深さ: Custom dashboards track customer interactions and pipeline health. Reporting is a core module, not an add-on.
- 低い参入コスト： At $29 per user, it suits small and medium businesses focused on steady growth.
私たちのチームが気づいたこと
Note: We have not had extensive hands-on time with Insightly yet. The observations in this comparison come from Insightly’s published documentation and from G2 reviews, and we have labelled them as such throughout.
Insightlyの長所と短所
✅ メリット
- Project management capabilities most rivals leave out
- 最大2名まで利用できる無料プラン
- Over 500 AppConnect integrations
- Cleaner, more user friendly interface than GoHighLevel
❌ デメリット
- Thin marketing automation next to GoHighLevel
- No funnel builder, SMS campaigns, or white label option
- G2 reviews report variable support response times
機能比較
Ready for a closer look at GoHighLevel vs Insightly? We compare ten key features below, then finish with cost.
| 特徴 | ゴーハイレベル | 洞察力のある |
|---|---|---|
| 開始価格 | 月額97ドル | 1ユーザーあたり月額29ドル |
| 無料プラン | ❌ | ✅（ユーザー2名） |
| 連絡先管理 | ✅ | ✅ |
| 販売パイプライン | ✅ | ✅ |
| マーケティングオートメーション | ✅ | 限定 |
| ファネルビルダー | ✅ | ❌ |
| SMSキャンペーン | ✅ | ❌ |
| プロジェクト管理 | ❌ | ✅ |
| ホワイトラベル | ✅ | ❌ |
| 最適な用途 | マーケティング代理店 | 中小企業 営業チーム |
1. Contact Management and Customer Data
ゴーハイレベル: Contacts live inside sub-accounts, one per client. Every call, 文章, and form fill lands on the same record. Agencies see customer interactions across all brands from a single dashboard.
洞察力： Contact management is the backbone here. Records link to organizations, opportunities, and projects, so customer data stays connected. Relationship mapping shows who introduced whom.
2. Lead Management and Sales Pipelines
ゴーハイレベル: Lead management starts at the funnel, not the CRM. Forms, surveys, and landing pages push new leads straight into a pipeline stage. It works as a system of action for rapid lead conversion.
洞察力： Managing sales pipelines is where this tool feels natural. Leads convert to opportunities, opportunities convert to projects. Small business sales teams get a clear sales pipeline without setup work.
3. マーケティングオートメーションとEメールマーケティング
ゴーハイレベル: Workflow automation for SMS and email campaigns drives lead nurturing here. You can branch a sequence on any trigger. The more extensive marketing features GoHighLevel ships give it strong marketing capabilities that Insightly does not match.
洞察力： Email marketing exists, but stays basic. You get templates, tracking, and scheduled sends for marketing campaigns. There is no funnel builder and no SMS channel.
⚠️ 警告： If you need inbound marketing depth rather than outbound sequences, neither tool matches a dedicated HubSpot marketing suite.
4. プロジェクト管理ツール
ゴーハイレベル: There is no true project module. You get tasks and pipelines, which cover follow-up but not delivery. Agencies usually pair it with クリックアップ or Asana.
洞察力： This is the clear gap-filler. Insightly provides project management tools lacking in most CRMs, so a won deal becomes a tracked project with milestones. That suits 中小企業 where the same people sell and deliver. Project management capabilities and CRM sit in one record.
5. Appointment Scheduling and Booking
ゴーハイレベル: Appointment automation schedules meetings based on customer preferences and calendar rules. Reminders go out by SMS and email without extra tools. This alone replaces a Calendly subscription.
洞察力： Scheduling runs through calendar integrations rather than a native booking page. Prospects cannot self-book from a link out of the box. You will add a third-party スケジューラ.
6. Sales Automation and Workflows
ゴーハイレベル: Sales automation covers pipeline moves, task creation, and multi-channel follow-up in one builder. Deals advance on their own as prospects reply. That means more marketing automation per dollar than most CRM systems offer.
洞察力： AI automations handle record updates, routing, and reminders. Sales force automation capabilities are solid for daily pipeline hygiene. Handy sales productivity features cut manual data entry.
7. レポートと分析
ゴーハイレベル: Dashboards track funnel conversion, call outcomes, and campaign spend per sub-account. Agencies can hand clients a live report link. Depth is decent, though custom report building is limited.
洞察力： Reporting is a first-class module with custom dashboards and scheduled sends. According to G2 reviews, the reporting builder is frequently praised. This is where Insightly edges ahead on business management visibility.
8. Integrations and Connectors
ゴーハイレベル: Native integrations are fewer, because the platform prefers to own the whole stack. ザピエール and webhooks fill the gaps. That is the trade-off of an all in one platform.
洞察力： AppConnect provides over 500 pre-built connectors for third-party tools. 会計, support, and field service apps plug in directly. Teams managing field service businesses will find familiar names on that list.
9. White Label and Client Accounts
ゴーハイレベル: White labeling lets agencies resell the platform under their own domain and logo. The Unlimited plan adds a branded desktop application. No rival at this price offers the same extensive business management capabilities to resellers.
洞察力： Organizations group contacts by company rather than by client tenant. There is no white label or reseller layer. It is built to serve your team, not your clients’ teams.
10. Membership Areas and Support Tools
ゴーハイレベル: You can spin up membership areas and courses inside the same account. That turns a marketing tool into a delivery channel. Support is documentation-led, and reviews on its depth are mixed.
洞察力： A built-in ticketing module handles inbound customer issues alongside the CRM. Customer relationships stay in one timeline from first touch to support case. G2 reviews report response times from Insightly’s own support team can vary.
11. 価格設定とコスト
Here are the plans side by side. Note the billing models differ, which changes the maths at every team size.
| ティア | ゴーハイレベル | 洞察力のある |
|---|---|---|
| 無料 | ❌ | ✅ up to 2 users |
| エントリ | スタータープラン — 月額97ドル | プラス — 月額29ドル/ユーザー |
| 中 | ❌ | プロフェッショナルプラン — 月額49ドル/ユーザー |
| トップ | 無制限プラン — 月額297ドル | エンタープライズ版 — 月額99ドル/ユーザー |
| 課金モデル | Flat per account | ユーザーごと |
ゴーハイレベル: $97/month is steep for one person and cheap for ten. Because seats are unlimited, cost per user drops as the team grows. Agencies billing several clients recover that fee quickly.
洞察力： $29/user/month is the friendlier entry point for a two or three person team. Affordable pricing is a real draw for small to medium businesses. Past eight seats, the flat-rate model wins on cost.
💡 プロのヒント: Divide GoHighLevel’s $97 by your headcount. Below four seats Insightly is cheaper. Above four, GoHighLevel usually wins.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| Two or three seats only | 洞察力のある | $29/user beats a $97 flat fee |
| Funnels and SMS campaigns | ゴーハイレベル | Native builder, no add-ons |
| 販売後のプロジェクト追跡 | 洞察力のある | Deals convert into projects |
| Resell under your own brand | ゴーハイレベル | White label and reseller options |
| Many third-party connectors | 洞察力のある | 500+ AppConnect connectors |
| Fastest path to booked calls | ゴーハイレベル | Booking plus reminders built in |
💰 あなたの予算
Insightly wins under four seats thanks to affordable pricing. GoHighLevel wins the moment you add a fifth user or a second client.
🔌 あなたの技術スタック
Already running accounting, support, and ops tools you like? Insightly connects to them. GoHighLevel prefers to replace them.
📈 販売プロセス
GoHighLevel is a system of action for rapid lead conversion. Insightly is a system of record for the full customer lifecycle.
🎓 あなたの経験レベル
GoHighLevel’s steep learning curve can overwhelm new users. Insightly’s intuitive interface gets a team productive in an afternoon.
🆓 無料トライアルとデモ
Insightly’s 2-user free plan lets you test with real customer data indefinitely. GoHighLevel’s trial is time-boxed, so plan your build week.
🛟 サポートオプション
Support is a weak spot on both sides. GoHighLevel’s documentation has drawn mixed reviews, and G2 reviews flag variable response times at Insightly.
切り替えガイド
Already on one of these? Here is what changes if you move.
🔄 GoHighLevelからInsightlyに切り替えますか？
✅ 得られるもの：
- Project management tools that track delivery after the sale
- Over 500 AppConnect connectors for your existing stack
- A cleaner interface and a much shorter onboarding curve
❌ 失うもの：
- Funnel builder, SMS campaigns, and membership areas
- White label and reseller options
- Flat per-account billing with unlimited seats
📋切り替え方法：
- Export contacts, opportunities, and notes from each sub-account as CSV
- Start on the Insightly free plan and map your fields first
- Import, rebuild pipeline stages, then rehome campaigns in a dedicated email tool
🔄 InsightlyからGoHighLevelに切り替えますか？
✅ 得られるもの：
- Funnels, SMS, email, and booking in one subscription
- Unlimited seats on a flat monthly fee
- White label options that support real business growth for agencies
❌ 失うもの：
- Native project management and milestone tracking
- The 500+ connector library and its deep reporting builder
- A gentler learning curve for non-technical staff
📋切り替え方法：
- Export contacts, organizations, and opportunities from Insightly
- Create a GoHighLevel sub-account per client or per brand
- Import contacts, rebuild pipelines, then move projects to a task tool
私たちのレビューで取り上げられなかったこと
This comparison focused on agencies and small teams. We did not test SSO, bulk licensing, or migration at 50+ seats. Deliverability rates for SMS and email were outside our scope, and both vendors change plan contents often. If you run a larger operation, your priorities will look different from what we covered here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | 洞察力のある |
| 👥 連絡先管理 | ネクタイ |
| 🎯 リード管理 | ゴーハイレベル |
| 📣 マーケティングオートメーション | ゴーハイレベル |
| 📋 プロジェクト管理 | 洞察力のある |
| ⚙️ 販売自動化 | ゴーハイレベル |
| 📊 報道 | 洞察力のある |
| 🏷️ ホワイトラベル | ゴーハイレベル |
| 👶 使いやすさ | 洞察力のある |
| 🏆総合優勝 | ゴーハイレベル |
🏆 優勝：GOHIGHLEVEL
GoHighLevel takes 4 of 9 scored categories, and Insightly takes 4, with contact management tied. The 4.3 rating and the breadth of its toolset settle it.
最適な用途: Marketing agencies, client campaign delivery, lead generation at volume
These are two very different products wearing the same CRM label. GoHighLevel is a growth machine for agencies that need funnels, texts, and booking on day one.
Insightly is a tidy record-keeper for teams that sell, then deliver. Its project management capabilities fill a gap rivals ignore, and its per-user cost suits small teams.
If you bill clients for marketing work, GoHighLevel earns the nod. If you sell projects and track them to completion, pick Insightly and spend the difference elsewhere.
GoHighLevelの比較をもっと見る
Here is how GoHighLevel measures up against its closest rivals:
GoHighLevelが優れている点： Bundled CRM behind the funnel, SMS follow-up, unlimited sub-accounts
ClickFunnelsが優れている点： Faster page editor, larger template library, gentler setup for one offer
GoHighLevelが優れている点： Built-in calling, appointment booking, reselling under your own brand
ActiveCampaignが優れている点： Email deliverability reputation, segmentation depth, cheaper entry seat
GoHighLevelが優れている点： Flat pricing at scale, agency sub-accounts, SMS included as standard
HubSpotが優れている点： Content and inbound marketing tooling, reporting polish, huge app marketplace
ゴーハイレベル対 キープ
GoHighLevelが優れている点： Multi-client management, membership areas, lower cost per seat
キープの勝利条件： Guided onboarding, invoicing and payments, simpler automation editor
Insightly Comparedのその他の記事
And here is where Insightly lands against the field:
Insightlyが勝利した点： Project tracking after the close, flatter per-seat cost, simpler admin
HubSpotが優れている点： Free tier generosity, marketing content tools, network of certified partners
Insightlyが勝利した点： Project milestones, cleaner default layout, less configuration before launch
Zoho CRMが優れている点： Price at the low end, breadth of sibling apps, often called the best free CRM alternative for solo users
インサイトリー対 パイプドライブ
Insightlyが勝利した点： Delivery tracking, richer reporting module, organization-level records
Pipedriveが勝利した点： Faster deal entry, sharper visual pipeline, lighter footprint for pure selling
Insightlyが勝利した点： Setup speed, predictable cost, usable out of the box without a consultant
セールスフォース 勝利したタイトル： Customization ceiling, governance controls, capacity for very large sales organizations
よくある質問
Insightlyは何に使われますか？
It tracks contacts, deals, and projects in one place. Teams use it to manage a sale from first enquiry through to delivery, milestones included.
Insightly は使いやすいですか?
Yes. The layout is clean and most teams get productive within a day. It asks for far less setup work than heavyweight CRM systems.
Insightlyは誰が利用していますか？
Small and medium businesses, mostly. It suits consultancies, agencies, and services firms that sell projects and then have to deliver them on schedule.
Insightlyにおけるリードと商談の違いは何ですか？
A lead is an unqualified contact. An opportunity is a qualified deal with a value and a close date. Converting a lead creates the opportunity.
GoHighLevelに似ているものは何ですか？
ClickFunnels, ActiveCampaign, Keap, and HubSpot cover overlapping ground. None bundle funnels, SMS, booking, and white label reselling into one flat monthly fee.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 