📊 当社のテスト結果：
- 💰 Cost for 6 Accounts with 3 Users: Buffer $72/month vs Later $45/month — Later wins on team pricing
- 👥 チームコラボレーション: Bufferはユーザー数無制限 vs スタータープランではユーザー1人まで — バッファーの勝利
- 📱 プラットフォームサポート: Buffer 11+ social media platforms vs Later 8 platforms — バッファーの勝利
- 🎨 ビジュアルコンテンツの計画: Buffer basic calendar vs Later drag and drop grid — その後の勝利
- ⚡ Free Plan Generosity: Buffer 3 channels with 10 posts each vs Later’s free plan (now discontinued) — バッファーの勝利
複数のプラットフォームにわたるソーシャルメディアアカウントの管理に苦労していませんか？
You need a social media management tool that saves time and supports your social media strategy.
Buffer vs Later is one of the biggest debates among social media managers right now.
Both tools help you schedule posts across multiple social media platforms from one dashboard.
But they take very different approaches to social media scheduling and content creation.
Buffer offers a streamlined scheduling experience with a user friendly interface for various platforms.
Later excels at visual content planning and serves as the go to choice for Instagram-focused creators.
私は4週間かけて、両方のソーシャルメディア管理ツールを並行してテストしました。
This comparison breaks down key features, pricing, and which platform offers the best value for your needs.
概要
To compare Buffer fairly against Later, I tested both Buffer vs Later on real social media accounts across different platforms.
I scheduled hundreds of social media content pieces across Instagram, Facebook, LinkedIn, X, and TikTok.
I examined the analytics tools, tested team collaboration features, and compared pricing at different scales.
My goal was simple: find which platform offers better value for social media marketing efforts.
Both tools cater to small and medium businesses but in genuinely different ways.
バッファとは何ですか?
Buffer is a social media management tool built for simplicity and reliable scheduling.
It helps you manage multiple social media accounts and schedule posts from one clean dashboard.
Buffer is renowned for a user friendly interface that makes posting across social channels feel effortless.
The platform supports 11+ different platforms including Instagram, Facebook, LinkedIn, X, TikTok, and Pinterest.
Buffer follows a per-channel model, which is ideal for businesses using few platforms or scaling gradually.
The Buffer browser extension lets you share content from any webpage with one click.
バッファ
Buffer offers the cleanest social media scheduling experience. It makes posting to multiple social media platforms feel effortless with its simple queue system and pay-per-channel pricing.
バッファ価格設定
Buffer uses a flexible per-channel pricing model that scales with your social media efforts.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 無料 | $0 | Testing with up to 3 social channels |
| 必需品 | チャンネルあたり5ドル | 個人クリエイターとフリーランサー |
| チーム | チャンネルあたり10ドル | ユーザー数無制限が必要なチーム |
無料トライアル: はい、有料プランなら14日間無料です。クレジットカードは不要です。
返金保証: Bufferは、年間購読に対して30日間の返金保証を提供しています。
📌 注記： Buffer’s free plan allows 3 social accounts with 10 posts scheduled per channel. This is more generous than most free plans in the social media management space.
⚠️ 警告： Annual billing saves 16% but locks you in for a full year. Test the monthly paid plans first if you are unsure about long-term commitment.
Bufferの主な利点
Here are the key features that make Buffer stand out from other tools:
- Streamlined Scheduling Queue: Buffer saves your favorite posting times. Schedule future posts with one click instead of setting times manually for each social channel.
- Bulk Scheduling via CSV: Buffer allows bulk scheduling via CSV on paid plans. This makes it ideal for campaign planning phases when you need to schedule unlimited posts at once.
- チームプランではユーザー数が無制限です。 Buffer’s Team plan includes unlimited team members at no extra cost. You can add team members without paying per seat.
- 内蔵AIアシスタント： Buffer has a built-in hashtag manager and an AI Assistant for content creation across various platforms.
- Buffer Browser Extension: The browser extension helps you curate user generated content from any webpage. Great for finding social media content on the go.
- カスタムレポート: Buffer allows users to create and export custom reports based on their analytics. Perfect for tracking post performance and proving ROI to clients.
- ランディングページ ビルダー: Buffer includes a landing page builder and basic analytics in its features. Use it as your one link tool for Instagram bio traffic.
バッファーのメリットとデメリット
✅ メリット
- Highly rated for its simplicity and modern interface
- チームプランでは追加料金なしでユーザー数が無制限です
- Cleanest dashboard among social media management tools
- Supports 11+ social media platforms including Bluesky
- Generous free plan with 3 social channels
❌ デメリット
- No drag and drop visual calendar for feed planning
- In depth analytics limited on lower tier paid plans
- Instagramのグリッドプレビュー機能はありません
- AI生成 キャプション can feel generic
Later とは何ですか?
Later is a visual-first social media management tool designed for content creators and visual brands.
It started as an Instagram-focused scheduler and expanded to other platforms like TikTok and Pinterest.
Later is known for its visual planner for Instagram, TikTok, and Pinterest content.
The platform acts as both a visual planner and a link-in-bio tool.
Later provides a drag and drop interface that allows users to preview their Instagram grid before posting.
If your brand relies on visual aesthetics, Later is the go to choice for curating a specific look.
後で
The visual planner built for Instagram creators. Later lets you preview your grid, drag and drop posts, and maintain a cohesive social media presence.
後日価格設定
Later uses a social set pricing model that bundles one user with multiple platforms together.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額16.67ドル | ソーシャルセットが1つしかないソロクリエイター |
| 成長 | 月額33.33ドル | 3つのソーシャルグループからなる小規模チーム |
| 高度な | 月額73.33ドル | 6つのソーシャルセットを持つ大規模チーム |
無料トライアル: はい、有料プランなら14日間無料です。クレジットカードが必要です。
返金保証: Laterは返金は行いませんが、いつでもキャンセルできます。
📌 注記： Later’s free plan previously offered 1 social set with 30 posts per profile. Later’s paid plans often require a higher monthly commitment compared to Buffer.
⚠️ 警告： Later’s pricing starts at a higher base rate than Buffer’s. The “social set” model bundles platforms even if you only need one social channel.
後々の主なメリット
Here are the unique features that make Later worth considering:
- ビジュアルグリッドプレビュー: See how your Instagram posts will look before publishing. Drag posts around to perfect your visual content aesthetic.
- Drag and Drop Calendar: Later’s calendar lets you visually arrange post content by dragging media from your media library onto time slots.
- Linkin.bio ランディングページ: Create a clickable landing page from your Instagram bio. Turn social presence into website traffic with this one link tool.
- 投稿に最適な時間: Later analyzes audience demographics and suggests optimal posting times for more engagement on each social channel.
- ハッシュタグの提案: Get relevant hashtag recommendations based on your social media content. Save hashtag groups for streamlined scheduling.
- Instagramストーリーのスケジュール設定: Schedule Stories in advance, including the first comment with your hashtags. Detailed analytics show post performance afterward.
- TikTokでトレンドが浮上： Later surfaces trending sounds and formats to support your social media strategies on short-form video platforms.
後々のメリットとデメリット
✅ メリット
- Superior drag and drop visual calendar for Instagram
- Strong analytics for Instagram analytics and follower growth
- Excellent Linkin.bio drives real audience engagement
- Strong Instagram and TikTok-specific tools for content creation
- Best performing post tracking with in depth analytics
❌ デメリット
- Later’s free plan has been heavily restricted recently
- Higher tier plans add costs for extra users and sets
- Starter plan limits users to 12 posts per channel
- Fewer integrations than Buffer for digital marketing workflows
機能比較
Ready to see how Buffer and Later stack up across the key features that matter most?
I tested both social media management tools across 9 categories to find the real differences.
| 特徴 | バッファ | 後で |
|---|---|---|
| 開始価格 | 1チャンネルあたり月額5ドル | 月額16.67ドル |
| 無料プラン | ✅ 3 social channels | ❌ Heavily restricted |
| ビジュアルグリッドプランナー | ❌ | ✅ |
| Drag and Drop Interface | ❌ | ✅ |
| AIアシスタント | ✅ | ✅ |
| チームコラボレーション | ✅ ユーザー数無制限 | ✅ プランによる制限あり |
| ソーシャルメディアプラットフォーム | 11+ | 8 |
| バイオのリンク | ✅ | ✅ 優れている |
| 最適な用途 | マルチプラットフォームでのスケジュール管理 | ビジュアルコンテンツプランニング |
1. 価格と価値
バッファ： Buffer’s pricing structure is based on the number of social media accounts connected. Per-channel pricing starts at $5/month per social channel. Need just 2 Instagram accounts? Pay $10/month. Buffer is best suited for small and medium businesses that want flexibility. The Team plan at $10/channel includes unlimited users, which is rare among other tools.
後で： Later bundles accounts into “social sets” that include one profile per platform. The Starter plan costs $16.67/month for one user with 1 social set. Managing 6 accounts with 3 users costs roughly $45/month on Later versus $72/month on Buffer. Later is generally cheaper for teams with several social accounts.
💡 テスト結果： For low-volume single-platform users, Buffer is cheaper. For teams with 6+ accounts and multiple users, Later wins on price.
2. ビジュアルコンテンツの企画
バッファ： Buffer’s calendar is more standard, focused on scheduling speed rather than layout visualization. You see scheduled posts by date, but the calendar lacks visual flair. You cannot preview your Instagram grid before posting. This works fine for text-driven social media strategy where aesthetics matter less.
後で： Later provides a superior visual drag and drop calendar with in-depth visual content curation. The Instagram grid preview shows exactly how your feed will appear. Later is preferred by visual-first brands as it curates a specific aesthetic through its visual calendar. Later focuses on drag and drop visual curation, making it better for aesthetic-heavy feeds.
3. ソーシャルメディアのスケジュール設定
バッファ： Buffer is renowned for its user friendly interface that facilitates easy scheduling posts in bulk. Buffer allows users to schedule posts across multiple social media platforms simultaneously. The queue system saves your preferred posting times, enabling users to publish consistently without manual work. Buffer is ideal for straightforward, multi-platform scheduling and analytics.
後で： Later provides a visual content calendar allowing users to drag and drop posts for scheduling. The platform suggests “Best Time to Post” based on when your audience is most active. Later is particularly focused on Instagram and offers specialized features for that platform. However, post limits apply on lower tiers.
4. チームコラボレーション
バッファ： Both Buffer and Later support team collaboration features. However, Buffer’s Team plan includes unlimited users at no extra cost. You can assign roles to each team member and control their access to different social media accounts. The approval workflow lets managers review post content before going live.
後で： Later supports team collaboration but limits users based on your plan. The Starter plan allows just one user. The Growth plan allows 3 users. Need to add team members beyond that? You pay extra for each additional seat. Costs add up quickly for larger digital marketing teams.
💡 テスト結果： Buffer’s unlimited users policy saves agencies hundreds of dollars monthly compared to Later’s per-seat pricing structure.
5. AI Tools & Content Creation
バッファ： Buffer’s AI Assistant helps with content creation by writing captions and rephrasing content for different platforms. The AI can take a long LinkedIn post and create a shorter X version. The AIツール is included on all paid plans without extra charges, which adds real value.
後で： Laterは、ブランドに基づいて投稿テキストを生成するAIキャプションライターを提供します。 声また、トレンドのハッシュタグを提案したり、TikTokのトレンドを表示したりもします。ただし、下位プランではAIクレジットに制限があります。スタータープランでは、1か月あたり10 AIクレジットしか利用できません。
6. 分析とレポート
バッファ： Buffer’s analytics tools track engagement metrics across Instagram, Facebook, X, and LinkedIn. The Essentials plan gives you 30 days of data. The Team plan adds advanced dashboards, audience demographics, and shareable reports. Buffer allows users to create and export custom reports based on their analytics capabilities.
後で： Later’s analytics primarily focus on Instagram, providing insights specific to that platform. You get detailed analytics on Instagram posts, follower growth, and hashtag success rates. Later excels with visual-first content planning, specifically for Instagram and TikTok. Higher plans unlock 12 to 24 months of historical data.
7. プラットフォームサポート
バッファ： Buffer is a generalist tool for scheduling across LinkedIn, Facebook, X, and others. It supports 11+ social media platforms including TikTok, Pinterest, ユーチューブ, Google Business Profile, Mastodon, and Bluesky. Buffer is best for managing multiple, diverse platforms and quick, bulk scheduling.
後で： Later is specialized for visual platforms, particularly Instagram, with strong visual planning features. It supports 8 platforms: Instagram, Facebook, Threads, TikTok, LinkedIn, Pinterest, YouTube, and Snapchat. Later is built for creators or brands focused on visual platforms and curating visual feeds before publishing. Notably missing are Google Business Profile and Bluesky for digital marketing teams.
8. プロフィールのリンクツール
バッファ： Buffer includes a basic landing page builder for your Instagram bio one link. You can add buttons, links, and showcase your latest social media content. It works as a functional tool for driving traffic, though it offers fewer customization options than dedicated link-in-bio tools.
後で： Later’s Linkin.bio is one of its strongest features. You can create a mini-website that mirrors your Instagram feed. Each one of your Instagram posts can link to a product, article, or landing page. This drives real traffic and helps grow your social presence.
9. 使いやすさ
バッファ： Buffer is highly rated for its simplicity and modern interface. New users can connect their social media accounts and schedule their first post within 2 minutes. The dashboard is uncluttered and navigation is obvious. If your strategy is content-driven, Buffer is likely better for fast workflows.
後で： Later is ideal for visual creators, offering a highly intuitive drag and drop calendar for content planning. The visual interface is intuitive once you learn it. However, the social set structure can confuse new users. If your strategy is highly visual, Later is likely superior.
💡 テスト結果： Buffer wins on raw simplicity for comparing buffer to other tools. Later wins on visual planning power for Instagram-first brands.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| Tight budget, few channels | バッファ | 1チャンネルあたり5ドルに対し、最低料金は16.67ドル |
| ビジュアルフィードプランニング | 後で | 市場で最高のグリッドプレビュー |
| Multiple platforms posting | バッファ | 11以上のプラットフォーム vs 8 |
| Instagram優先戦略 | 後で | Instagramの美学を追求して作られた |
| ユーザー数無制限 | バッファ | No per-seat fees on Team plan |
| プロフィール欄のリンクからアクセス | 後で | Linkin.bioの優れた機能 |
💰 あなたの予算
Buffer offers the most affordable entry point at $5 per social channel. Later starts at $16.67/month with a hard post limit. For low-volume users, Buffer wins on price.
🔌 あなたの技術スタック
Bufferは以下と統合します カンバ, Dropbox, Google Drive, and the Buffer browser extension. Later connects to the same tools but focuses on media library management. Both work with ザピエール.
📝 あなたのコンテンツスタイル
If your content is text-heavy across many social media platforms, Buffer’s queue system works better. If your brand relies on visual aesthetics and Instagram presence, Later’s grid planner is essential.
🎓 あなたの経験レベル
Buffer is easier for beginners. Most social media managers can set up Buffer within 2 minutes. Later requires more time to learn the social set structure and visual planning tools.
🆓 無料トライアルとデモ
Both Buffer and Later offer free plans to their users. Buffer’s free plan remains generous with 3 social media channels. Later’s free plan has been heavily restricted recently with limited features.
🛟 サポートオプション
Buffer provides email support and a Discord community on all paid plans. Later limits free trial users to self-service help only. Both have extensive knowledge bases for troubleshooting.
切り替えガイド
既にこれらのソーシャルメディア管理ツールのいずれかをご利用ですか？もしツールを切り替える場合は、以下の点にご注意ください。
🔄 BufferからLaterに切り替えますか？
✅ 得られるもの：
- Instagramフィードプランニングのためのビジュアルグリッドプレビュー
- Drag and drop interface for visual content
- Superior Linkin.bio landing pages for one link traffic
❌ 失うもの：
- チャネルごとの柔軟な料金体系
- 有料プランではユーザー数無制限
- GoogleビジネスプロフィールとBlueskyのサポート
📋切り替え方法：
- Bufferからスケジュール済みの投稿をバックアップとしてエクスポートする
- Laterの14日間無料トライアルに登録しよう
- Connect your social media accounts and upload media to Later’s library
🔄 LaterからBufferに切り替えますか？
✅ 得られるもの：
- Lower costs with per-channel pricing for small businesses
- Unlimited team member access on Team plan
- Support for more social media platforms
❌ 失うもの：
- Instagramのビジュアルグリッドプレビュー
- Drag and drop calendar planning
- Linkin.bioランディングページの高度な機能
📋切り替え方法：
- Download your media library content from Later
- Bufferの無料プランまたは14日間トライアルに登録しましょう
- Connect your social channels and set up your posting queue
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格と価値 | バッファ |
| 🎨 Visual Content Planning | 後で |
| 📅 Scheduling Posts | バッファ |
| 👥 チームコラボレーション | バッファ |
| 🤖 AIツール | ネクタイ |
| 📊 Analytics Tools | ネクタイ |
| 📱 プラットフォームサポート | バッファ |
| 🔗 プロフィール欄のリンクをご覧ください | 後で |
| ⚡使いやすさ | バッファ |
| 🏆総合優勝 | バッファ |
🏆 優勝：バッファー
バッファーは9部門中6部門で受賞した。
最適な用途: Multi-platform scheduling, small and medium businesses, teams needing unlimited collaborators
Buffer and Later serve different types of social media managers in 2026.
Buffer is the better all-around social media management tool for most users.
Its per-channel pricing is more flexible and affordable for small businesses.
The unlimited users policy on the Team plan makes Buffer perfect for agencies.
Later is the better choice if your social media strategy centers on Instagram aesthetics.
The visual grid planner and drag and drop interface are genuinely useful for visual brands.
However, Later’s pricing has become more expensive and restrictive over time.
ほとんどのソーシャルメディア管理者にとって、Bufferはより低価格でより高い価値を提供します。
Start with Buffer’s free plan to test it before considering other tools.
バッファーの比較
Here’s how Buffer stacks up against other social media management tools:
Buffer vs Sprout Social
Bufferが優れている点： 価格設定、シンプルさ、チャネルごとの柔軟性
スプラウトソーシャルが勝利した点： エンタープライズ分析、ソーシャルリスニング、 CRM 特徴
Buffer vs SocialPilot
Bufferが優れている点： ユーザーインターフェース、使いやすさ、洗練されたデザイン
SocialPilotが勝利した点： プランごとのアカウント数増加、一括スケジュール設定、ホワイトラベルレポート
Buffer vs Sendible
Bufferが優れている点： よりシンプルなインターフェース、より低価格なスタート価格
Sendibleが以下の点で勝利しました： ソーシャルリスニング、さらなる統合、代理店ツール
BufferとContent Studioの比較
Bufferが優れている点： 待ち行列の簡素化、価格の透明性
Content Studioが受賞した点： コンテンツ発見、AI オートメーションワークフロー自動化
Buffer vs Heropost
Bufferが優れている点： 確固たる評判、プラットフォームサポート
Heropostが勝利した点： AIによるコンテンツ作成、競合他社情報分析
Buffer vs Agorapulse
Bufferが優れている点： 価格、シンプルさ、迅速なセットアップ
Agorapulseが勝利した点： Unified inbox, social listening, 報告 深さ
Buffer vs Zoho Social
Bufferが優れている点： スタンドアロンでシンプル、導入も簡単
Zoho Socialが優れている点： Zohoスイートとの連携、大規模なコスト効率
Buffer vs Loomly
Bufferが優れている点： チャネルごとの料金設定、ユーザー数無制限
Loomlyが勝利した点： コンテンツの提案、承認ワークフロー
バッファー vs ブレイズ
Bufferが優れている点： 確立されたプラットフォーム、信頼性の高いスケジュール管理
ブレイズが勝利した点： AI-powered automation, newer features
バッファー vs Metricool
Bufferが優れている点： より洗練されたインターフェース、よりシンプルなスケジュール設定
Metricoolが優れている点： より高度な分析、競合他社の追跡
後ほど比較したもの
Here’s how Later stacks up against other social media platform schedulers:
Later vs Sprout Social
その後の勝利： ビジュアルプランニング、Instagram重視、低コスト
スプラウトソーシャルが勝利した点： Enterprise analytics, social CRM, listening
Later vs SocialPilot
その後の勝利： ビジュアルグリッドプランナー、Instagramの美学
SocialPilotが勝利した点： アカウント数の増加、一括スケジュール設定、代理店機能
Later vs Sendible
その後の勝利： ビジュアルコンテンツプランニング、Instagramツール
Sendibleが以下の点で勝利しました： さらなる連携、ソーシャルリスニング、分析
Later と Content Studio
その後の勝利： グリッドプレビュー、Linkin.bio機能
Content Studioが受賞した点： コンテンツ発見、AIライティング、自動化
Later vs Heropost
その後の勝利： 確立されたプラットフォーム、ビジュアルプランニング
Heropostが勝利した点： AI content generation, competitor analysis
Later vs Agorapulse
その後の勝利： 視覚的なフィードプランニング、低価格の開始価格
Agorapulseが勝利した点： 社交 受信トレイ, listening tools, reporting
Later vs Zoho Social
その後の勝利： Instagramグリッドプランナー、ビジュアルフォーカス
Zoho Socialが優れている点： Zoho Suiteとの連携、チーム向け料金プラン
Later vs Sprinklr
その後の勝利： クリエイターに優しい価格設定、ビジュアルツール
Sprinklrが勝利した点： エンタープライズ規模の統合プラットフォーム
レイター vs ルームリー
その後の勝利： ビジュアルカレンダー、インスタグラムの美学
Loomlyが勝利した点： コンテンツのアイデア、承認ワークフロー
レイター対ブレイズ
その後の勝利： 視覚的な計画経験、Instagramツール
ブレイズが勝利した点： AIによる自動化、コンテンツの再利用
後期 vs Metricool
その後の勝利： Visual grid planner, drag and drop calendar
Metricoolが優れている点： より詳細な分析、競合他社の追跡
よくある質問
What’s better, Buffer or Later?
Buffer wins for most social media managers due to flexible pricing, unlimited users, and broader platform support. Later wins if you prioritize Instagram visual planning.
LaterはBufferよりも優れているのか？
Later is better only for visual-first brands focused on Instagram and TikTok. For multi-platform scheduling and team collaboration, Buffer is the stronger social media management tool.
HootsuiteとBuffer、どちらが良いですか？
Buffer is better for small businesses with its simpler interface and lower pricing. Hootsuite is better for enterprises needing advanced listening and team management features.
Laterよりも優れたアプリは何ですか？
Buffer is better than Later for multi-platform scheduling and team collaboration. SocialPilot offers more accounts per plan, while Hopper HQ is great for Instagram-focused users.
Laterを無料で利用できますか？
Later’s free plan has been heavily restricted recently. They offer a 14-day trial requiring a credit card. Buffer still provides a generous free plan with 3 social channels.
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