⚡ Quick Verdict:
- 価格: ActiveCampaign starts at $15/month vs Bitrix24 at $49/organization/month (per CSV data)
- 最適な用途: ActiveCampaign for email marketing automation and sales pipelines; Bitrix24 for all-in-one team collaboration and project management
- 主な違い： ActiveCampaign specializes in marketing automation with over 900 pre-built templates; Bitrix24 bundles CRM, project management, and team communication into one platform
- Our pick: ActiveCampaign for most marketers — its automation depth and email marketing tools are unmatched at this price point
ActiveCampaign vs Bitrix24 share one thing in common.
Both promise to help you manage customer relationships more effectively.
しかし、それらは全く異なる問題を解決する。
ActiveCampaign is built for marketers who need deep automation and email marketing.
Bitrix24 is built for teams who need everything in one place — CRM, tasks, and chat.
Choosing between them depends on what your 仕事 actually needs most.
概要
This comparison covers pricing, automation features, CRM capabilities, and ease of use.
We also look at project management, integrations, and team collaboration tools.
Our sources include published documentation, pricing pages, and user reviews.
By the end, you’ll know exactly which platform fits your workflow.
ActiveCampaignとは何ですか？
ActiveCampaignは、顧客体験自動化（CXA）プラットフォームです。
It helps small and mid-sized businesses automate marketing, sales, and customer follow-ups.
The platform includes a visual drag-and-drop automation builder.
Users can build complex email sequences, lead scoring systems, and sales pipelines.
It also includes a built-in CRM for tracking deals and contacts in every plan.
アクティブキャンペーン
ActiveCampaign brings email marketing, sales automation, and CRM into one platform. It’s designed for businesses that want to automate customer journeys without coding. Over 900 pre-built templates help you get started fast.
ActiveCampaignの価格
Here’s what ActiveCampaign costs in 2026. Plans are priced by contact count.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額15ドル | Solo marketers and small lists |
| プラス | 月額49ドル | Growing teams needing landing pages and SMS |
| プロ | 月額79ドル | 高度な自動化と予測送信 |
| 企業 | 月額145ドル | Large teams needing dedicated support |
Pricing verified May 2026.
無料トライアル: 14-day free trial available — no credit card required. Most Professional-tier features are accessible during the trial.
返金保証: ActiveCampaign does not publicly advertise a standard money-back guarantee. Contact support for refund inquiries.
📌 注記： Pricing scales with the number of contacts, not users. The Starter plan limits automations to 5 actions per workflow. Upgrading to Plus or Pro unlocks unlimited automation steps and additional channels like SMS.
⚠️ 警告： ActiveCampaign offers a 20% discount on yearly plans. If you pay month-to-month, you’ll pay noticeably more over 12 months. Always compare annual vs monthly before committing.
ActiveCampaignの主なメリット
Here’s what makes ActiveCampaign worth considering:
- ビジュアルオートメーションビルダー： The drag-and-drop builder lets you create multi-step workflows with conditional logic. No coding is needed to build complex customer journeys.
- 900種類以上の自動化テンプレート： Pre-built templates cover welcome series, cart abandonment, lead nurturing, and more. This cuts setup time significantly for new users.
- AIによる予測送信： ActiveCampaign uses AI to time email delivery based on when each subscriber is most likely to open. This can improve open rates without manual testing.
- 高度なセグメンテーション: You can group contacts by website visits, purchase history, location, and interaction data. This allows for highly targeted email campaigns.
- 組み込み CRM: Every plan includes a CRM for tracking sales pipelines and lead scoring. It connects directly to your automation workflows.
- 950以上の連携機能： ActiveCampaignはShopify、Salesforce、WordPressと連携します。 ザピエール, and hundreds of other tools. This makes it easy to fit into existing tech stacks.
What Our Team Noticed
私たちの 作家 signed up for ActiveCampaign and spent several days exploring the automation builder and CRM features. Here’s what stood out:
ActiveCampaignのメリットとデメリット
✅ メリット
- Highly flexible automation builder with conditional logic
- Over 900 pre-built automation templates for faster setup
- Built-in CRM included in all pricing plans
- GDPR compliant with strong email deliverability
- クレジットカード不要の14日間無料トライアル
❌ デメリット
- No free plan — only a time-limited trial
- スタータープランでは、ワークフローごとに自動化できるアクションは5つに制限されています。
- Not ideal for teams that only need simple newsletters
- 連絡先リストが増えるにつれて料金も上がります。
Bitrix24とは何ですか？
Bitrix24 is a cloud-based collaboration platform for businesses of all sizes.
It combines CRM, project management, and team communication into one place.
The platform includes Kanban boards, Gantt charts, integrated chat, and video calls.
Bitrix24 also has an AI-powered assistant called Co-Pilot to help users navigate features.
Its flat-rate pricing model means you pay per organization, not per user.
ビトリックス24
Bitrix24 brings CRM, project management, and team chat into a single platform. The free plan supports up to 12 users. Paid plans are priced per organization — not per user.
Bitrix24の価格
Here’s what Bitrix24 costs in 2026. All paid plans are billed per organization.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 基本 | 1組織あたり月額49ドル | CRM から始める小規模チーム |
| 標準 | 1団体あたり月額99ドル | 無制限のユーザーを必要とする成長中のチーム |
| プロ | 199ドル/組織/月 | Advanced features and unlimited storage |
| 企業 | 月額399ドル/組織 | 複雑なニーズを持つ大規模組織 |
Pricing verified May 2026.
無料プラン: Bitrix24 offers a free plan for up to 12 users. It includes core CRM, task management, and 5 GB of cloud storage. Advanced features like invoicing and workflow automation are not included.
無料トライアル: A 30-day free trial is available for the Professional plan.
📌 注記： Bitrix24’s flat-rate pricing is a major advantage for larger teams. A team of 20 pays the same as a team of 5 on the same plan. Annual subscriptions bring a 20% discount, and two-year plans save 31%.
⚠️ 警告： The free plan does not include workflow automation or invoicing. Teams that need those features from the start will need a paid plan. Some users report a steep learning curve when moving to paid tiers with more features.
Bitrix24の主なメリット
Here’s what makes Bitrix24 worth considering:
- Free Plan for 12 Users: The free tier includes core CRM, task management, and document tools. This is rare among all-in-one platforms at this feature level.
- 定額料金： Paid plans are priced per organization, not per user. For teams of 10 or more, this can be far cheaper than per-seat tools.
- オールインワンコラボレーション： Bitrix24 includes built-in chat, video calls, and document co-editing. Teams can work without switching between separate apps.
- プロジェクト管理ツール： Gantt charts and Kanban boards are built in. You can manage tasks, set deadlines, and track workloads from the same platform as your CRM.
- AIコパイロット： Bitrix24’s Co-Pilot assistant helps users navigate features and automate routine tasks. It’s useful for new users still learning the platform.
- 雲 安全: Data is hosted on Amazon Web Services with SSL encryption. Bitrix24 also supports extranet access for external collaborators.
What Our Team Noticed
Our writer signed up for Bitrix24 and spent time exploring the CRM, project management, and communication tools. Here’s what stood out:
Bitrix24の長所と短所
✅ メリット
- 最大12ユーザーまで利用できる、充実した無料プラン
- Flat-rate pricing makes it cost-effective for larger teams
- ガントチャートとカンバンボードによる組み込み型プロジェクト管理機能
- Integrated chat, video calls, and document collaboration
- AI Co-Pilot helps users navigate the platform
❌ デメリット
- Steep learning curve due to the number of features
- Free plan excludes workflow automation and invoicing
- 初めて利用するユーザーにとって、インターフェースは圧倒されるほど複雑に感じられるかもしれない。
- Limited customization options reported by some users
機能比較
Let’s compare ActiveCampaign vs Bitrix24 across the features that matter most.
We’ll cover automation, CRM, project management, integrations, and more.
| 特徴 | アクティブキャンペーン | ビトリックス24 |
|---|---|---|
| 開始価格 | 月額15ドル | 1組織あたり月額49ドル |
| 無料プラン | ❌ | ✅（最大12ユーザー） |
| メールマーケティング | ✅ | ✅（基本） |
| マーケティングオートメーション | ✅（上級者向け） | ✅（基本） |
| CRM内蔵 | ✅ | ✅ |
| プロジェクト管理 | ❌ | ✅ |
| Team Chat & Video | ❌ | ✅ |
| リードスコアリング | ✅ | ✅ |
| 統合 | ✅ (950以上) | ✅ (limited native) |
| 最適な用途 | メールマーケティングと自動化 | Team collaboration & CRM |
1. マーケティングオートメーション
アクティブキャンペーン: ActiveCampaign’s automation builder is the core of the platform. It uses a visual drag-and-drop interface to create multi-step workflows with conditional logic. Over 900 pre-built templates are available, covering welcome series, cart abandonment, lead nurturing, and re-engagement campaigns. The Starter plan limits automations to 5 actions per workflow; Pro and above remove that cap.
ビトリックス24: Bitrix24 includes workflow automation, but it’s designed more for internal business processes than email marketing sequences. You can automate task assignments, notifications, and CRM stage changes. It lacks the depth of email campaign automation that ActiveCampaign provides. The free plan does not include workflow automation at all.
⚠️ 警告： If your main goal is email marketing automation, Bitrix24’s tools may feel limited. ActiveCampaign is purpose-built for this use case.
2. CRMと顧客管理
アクティブキャンペーン: ActiveCampaign’s CRM is tightly integrated with its automation engine. You can track deals, score leads based on behavior, and trigger automated follow-ups when a deal moves stages. Custom fields and contact tagging let you build detailed subscriber profiles. Lead scoring connects directly to email campaigns and sales tasks.
ビトリックス24: Bitrix24’s CRM is its strongest module. It supports leads, deals, contacts, and companies all in one view. You can manage the full sales funnel from initial inquiry to closed deal. The platform centralizes all customer interactions and includes a product catalog for sales teams. It’s a more traditional CRM experience with a broader feature set than ActiveCampaign’s built-in CRM.
3. メールマーケティング
アクティブキャンペーン: Email marketing is ActiveCampaign’s primary strength. The email builder includes an AI content generation feature to speed up copywriting. You can create dynamic content that changes based on subscriber data, send transactional emails, and use conditional content blocks to personalize messages. Predictive sending uses AI to deliver emails when each subscriber is most likely to open them.
ビトリックス24: Bitrix24 includes basic email marketing capabilities as part of its CRM. You can send marketing campaigns to contact lists and track open rates. However, the email builder is not as advanced as ActiveCampaign’s. Features like conditional content, predictive sending, and deep A/B testing are not available at the same level.
4. プロジェクト管理
アクティブキャンペーン: ActiveCampaign does not include project management tools. It focuses entirely on marketing and sales automation. Teams that need task tracking, Gantt charts, or sprint planning will need a separate tool alongside ActiveCampaign.
ビトリックス24: Project management is a core part of Bitrix24. The platform includes Kanban boards, Gantt charts, task assignments, and deadline tracking. You can manage projects alongside your CRM data in the same interface. This makes it particularly useful for teams that manage both client relationships and internal work.
5. Team Communication
アクティブキャンペーン: ActiveCampaign does not include built-in team chat or video calling. Communication between team members happens outside the platform. It integrates with Slack and other tools, but there’s no native messaging system.
ビトリックス24: Bitrix24 includes built-in group chats, video conferencing, and 声 calls. Teams can communicate without leaving the platform. This is especially useful for remote teams who want to consolidate tools. The activity stream functions like an internal social feed, though some users report it can become difficult to monitor if not checked regularly.
6. Advanced Segmentation
アクティブキャンペーン: ActiveCampaign provides advanced segmentation based on website visits, purchase history, location, and interaction history. You can add tags based on subscriber actions or profile data. This allows for highly targeted email campaigns tailored to where each contact is in the customer journey.
ビトリックス24: Bitrix24 allows segmentation of CRM contacts by various fields including lead source and sales stage. Marketing campaigns can be targeted to specific contact groups. However, the behavioral segmentation depth — such as tracking website visits and triggering automations based on browsing behavior — is more limited compared to ActiveCampaign.
7. 統合
アクティブキャンペーン: ActiveCampaign connects with over 950 third-party tools. Key integrations include Shopify, Salesforce, WordPress, and Zapier. Premium integrations are available for CRM and ecommerce platforms. This broad integration library makes it easy to plug ActiveCampaign into almost any existing tech stack.
ビトリックス24: Bitrix24 integrates with Google Analytics, popular email services, and some ecommerce platforms. It also supports open API access for custom integrations. However, its native integration library is smaller than ActiveCampaign’s. Teams with complex tech stacks may find themselves relying on custom API connections.
8. 使いやすさ
アクティブキャンペーン: ActiveCampaign has a user-friendly design with clearly organized menus. New users get a personalized onboarding checklist to guide setup. The automation builder is intuitive for its power level. That said, users who want only a simple newsletter tool may find the platform more complex than they need.
ビトリックス24: Bitrix24’s interface is visually appealing, but the sheer number of features creates a steep learning curve. New users can feel overwhelmed by the amount of options available. The platform does offer video tutorials, webinars, and an AI Co-Pilot to ease onboarding. Customizing the left-hand menu to hide unused features helps reduce the initial complexity.
⚠️ 警告： Bitrix24’s training investment is real. Some businesses report needing dedicated time to onboard employees properly. Factor this into your decision if your team is non-technical.
9. 価格設定とコスト
Here’s a side-by-side look at how the plans compare.
| プラン | アクティブキャンペーン | ビトリックス24 |
|---|---|---|
| 無料 | ❌（14日間無料トライアルのみ） | ✅（最大12ユーザー） |
| 入場料支払い済み | 月額15ドル（スタータープラン） | 月額49ドル/組織（ベーシックプラン） |
| 中級クラス | 月額49ドル（プラス） | 月額99ドル/組織（スタンダードプラン） |
| 高度な | 月額79ドル（プロプラン） | 月額199ドル/組織（プロフェッショナルプラン） |
| 企業 | 月額145ドル | 月額399ドル/組織 |
アクティブキャンペーン: ActiveCampaign’s entry price of $15/month is attractive for solo users or very small teams. However, pricing scales with contact count, so costs rise as your list grows. The 20% annual discount helps reduce long-term spend.
ビトリックス24: Bitrix24’s flat-rate model is a clear advantage for teams of 10 or more. A team of 25 on the Standard plan ($99/month) pays less per user than most per-seat CRM tools. For individual users or very small teams, though, the entry price is higher than ActiveCampaign.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| Advanced email marketing automation | アクティブキャンペーン | 900+ templates, conditional logic, AI sending |
| 小規模チーム向けの無料プラン | ビトリックス24 | Free for up to 12 users with core CRM |
| プロジェクト管理とCRMの連携 | ビトリックス24 | ガントチャートとカンバンが組み込まれています |
| Deep lead scoring and sales automation | アクティブキャンペーン | Behavior-based scoring tied to email workflows |
| Team chat and video calling | ビトリックス24 | Built-in communication tools included |
| 大規模統合ライブラリ | アクティブキャンペーン | 950+ native integrations available |
💰 あなたの予算
ActiveCampaign starts at $15/month, which is lower than Bitrix24’s $49/month entry paid plan. However, if you have a team of 10 or more, Bitrix24’s flat-rate model quickly becomes the more cost-effective option.
🔌 あなたの技術スタック
ActiveCampaign’s 950+ integrations make it easier to connect with tools you already use. If your stack includes Shopify, Salesforce, or WordPress, ActiveCampaign has native connectors. Bitrix24 works best as a central hub that replaces multiple tools rather than connecting to them.
📝 あなたの主な使用例
If your focus is email marketing and sales automation, ActiveCampaign is purpose-built for that. If you need a platform that handles CRM, projects, and team communication in one place, Bitrix24 fits better.
🎓 あなたの経験レベル
ActiveCampaign has a steeper learning curve for automation but offers clear onboarding guidance. Bitrix24 has more features overall and an even steeper initial learning curve. Neither platform is ideal for total beginners who want immediate simplicity.
🆓 無料トライアルとデモ
ActiveCampaign offers a 14-day free trial with no credit card needed. Bitrix24 offers a free plan for up to 12 users indefinitely, plus a 30-day trial for the Professional plan. If you want a risk-free start, Bitrix24’s free tier gives you more time to evaluate.
🛟 サポートオプション
ActiveCampaign offers email, chat, and phone support depending on your plan. Bitrix24 provides video tutorials, webinars, and a knowledge base, but some users report slower response times for support issues. Enterprise plan users on both platforms get more dedicated assistance.
切り替えガイド
既にこれらのツールのいずれかをご利用ですか？もし切り替えを検討されている場合は、以下の点にご注意ください。
🔄 ActiveCampaignからBitrix24に切り替えますか？
✅ 得られるもの：
- Project management tools including Gantt charts and Kanban boards
- チームチャット、ビデオ通話、ドキュメントコラボレーション機能が内蔵されています。
- Flat-rate pricing that becomes cheaper as your team grows
❌ 失うもの：
- Advanced email marketing automation with 900+ templates
- Predictive sending and deep behavioral segmentation
- Access to 950+ native third-party integrations
📋切り替え方法：
- Export your ActiveCampaign contacts as a CSV file from the Contacts section
- Create your Bitrix24 account and set up your CRM structure (leads, deals, pipelines)
- Import the CSV into Bitrix24 CRM and recreate your key automations as Bitrix24 workflows
🔄 Bitrix24からActiveCampaignに切り替えますか？
✅ 得られるもの：
- Purpose-built email marketing automation with deep personalization
- AI predictive sending and conditional content for every subscriber
- 950+ native integrations including Shopify, Salesforce, and WordPress
❌ 失うもの：
- ガントチャートとカンバンボードによる組み込み型プロジェクト管理機能
- Integrated team chat and video calling
- Flat-rate pricing and free plan access for small teams
📋切り替え方法：
- Export your Bitrix24 CRM contacts using the export function in the Contacts module
- Create your ActiveCampaign account — a free migration service is available for users switching from other platforms
- Import your contacts and rebuild email sequences using ActiveCampaign’s automation templates
What Our Review Didn’t Cover
This comparison focused on small to mid-sized business use cases. We didn’t evaluate enterprise-level features like custom SSO, dedicated infrastructure, or advanced API access. ActiveCampaign’s transactional email capabilities and Bitrix24’s on-premise deployment options were outside the scope of this review. If you’re managing 100+ users or have compliance requirements beyond GDPR, your evaluation criteria will differ from what we’ve described here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰料金（個人／小規模チーム向け） | アクティブキャンペーン |
| 💰 Pricing (Large Team) | ビトリックス24 |
| 📧 メールマーケティング | アクティブキャンペーン |
| 🤖 マーケティングオートメーション | アクティブキャンペーン |
| 📋 プロジェクト管理 | ビトリックス24 |
| 💬 チームコミュニケーション | ビトリックス24 |
| 🔌 連携機能 | アクティブキャンペーン |
| 👶 使いやすさ | アクティブキャンペーン |
| 🏆総合優勝 | アクティブキャンペーン |
🏆 受賞者：ActiveCampaign
ActiveCampaignは8部門中5部門で受賞した。
最適な用途: Email marketing teams, sales automation, businesses that need deep integrations
ActiveCampaign and Bitrix24 are built for different buyers.
ActiveCampaign wins for marketing teams that need serious automation tools.
Its 900+ templates, AI sending, and deep segmentation put it ahead for email-focused businesses.
Bitrix24 wins for teams that need to replace multiple tools with one platform.
If your team needs project management, chat, and CRM in one place, Bitrix24 delivers that at a flat rate.
For most marketers focused on growing a contact list and automating customer journeys, ActiveCampaign is the stronger choice.
ActiveCampaignの比較
Here’s how ActiveCampaign stacks up against other popular marketing and CRM tools:
ActiveCampaignが優れている点： Automation depth at lower price points, more pre-built templates, contact-based pricing for small lists
HubSpotが優れている点： All-in-one marketing and sales hub, stronger free CRM, broader content marketing tools
ActiveCampaignが優れている点： Email deliverability reputation, GDPR compliance, ease of use for email-focused teams
ゴーハイレベル 勝利したタイトル： Agency-focused feature set, white-label options, bundled landing page and funnel builder
ActiveCampaign vs キープ
ActiveCampaignが優れている点： More automation templates, broader integration library, lower entry price
キープの勝利条件： Built-in invoicing and payment processing, appointment scheduling, 中小企業 service workflows
ActiveCampaignが優れている点： Lower cost for small teams, faster setup, more accessible for non-technical marketers
Salesforceが優れている点： Deep CRM customization for large orgs, custom objects at scale, advanced reporting for large organizations
Bitrix24の比較をもっと見る
Here’s how Bitrix24 compares to other popular business platforms:
Bitrix24が勝利した点： Flat-rate pricing for large teams, built-in project management, free plan for 12 users
HubSpotが優れている点： More polished user interface, stronger marketing automation, broader app marketplace
Bitrix24が勝利した点： More complete CRM feature set, built-in communication tools, lower per-team cost
月曜日のCRMの勝利点： Cleaner interface, easier onboarding, more visual project tracking experience
Bitrix24が勝利した点： Built-in team collaboration and project tools, flat-rate pricing structure, free plan availability
Zoho CRMが優れている点： Better analytics and custom reporting, deeper CRM customization, stronger mobile app experience
Bitrix24 vs クリックアップ
Bitrix24が勝利した点： More complete native CRM, built-in contact center tools, included video calling
ClickUpが優れている点： More flexible project views, stronger task management depth, wider integration library
よくある質問
ActiveCampaignは何に使われますか？
ActiveCampaign is used for email marketing automation, sales engagement, and CRM software. As a crm platform, it helps with lead management and contact management through automated workflows and pre-built templates. 中小企業, non-profits, and digital marketing teams use it to automate customer journeys at scale. The built-in CRM also connects to the email builder and lead generation tools.
ActiveCampaignはCRMですか？
Yes, ActiveCampaign includes a built-in CRM in all pricing plans. It lets you track deals, score leads, and trigger automated follow-ups based on where a contact sits in your sales pipeline. The CRM is tightly connected to the email marketing and automation tools.
Bitrix24は何に使われますか？
Bitrix24 is used for CRM, project management, and team collaboration. It bundles contact management, task tracking, internal chat, and video calling into a single platform. It’s designed to replace multiple business tools with one centralized workspace.
Bitrix24は本当に無料ですか？
Bitrix24 offers a free plan for up to 12 users that includes core CRM, task management, and 5 GB of storage. The free plan does not include workflow automation or invoicing. Paid plans start at $49/organization/month and unlock additional features and storage. Bitrix24 is based in the European Union and adheres to a data privacy framework for business data.
Which is better for small businesses — ActiveCampaign or Bitrix24?
It depends on what your small business needs most. ActiveCampaign is better if email marketing and automation are your priorities — its add-ons for SMS and web forms also support lead generation from inbound inquiries. Bitrix24 functions as a classic CRM and collaboration hub, better if you need a free or low-cost platform that handles CRM, projects, and team communication together. For pure marketing automation, ActiveCampaign is the stronger choice. Read our full activecampaign review and Bitrix24 review for more details on each platform.
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