Metricoolの使い方：2026年にコンテンツ戦略を自動化する方法

クイックスタート

このガイドでは、Metricoolのすべての機能について説明します。

• はじめる — Create your account and connect each social network
• ソーシャルメディアプランナーの使い方 — Queue posts for every connected social network from one screen
• Looker Studioとの連携機能の使い方 — Push your Metricool data into a live Looker Studio dashboard
• ソーシャルメディアレポートの活用方法 — Export client-ready PDF or PPT reports in two clicks
• プロフィール欄のリンクツールの使い方 — Build a SmartLinks page that tracks every click you send
• ソーシャルメディアアシスタントの使い方 — Get AI caption ideas and polished text inside the editor
• How to Use Social Media Content Approval Tool — Send drafts for review before anything goes live
• ハッシュタグトラッカーの使い方 — Follow hashtag reach and keep only the tags that perform
• カレンダーの使い方 — See a month of scheduled posts in one drag-and-drop view
• ソーシャルインボックスの使い方 — Answer comments and messages from every platform in one place

所要時間： 各作品につき5分

このガイドには以下の内容も含まれています。 プロのヒント | よくある間違い | トラブルシューティング | 価格 | 代替案

このガイドを信頼する理由

I have run client accounts through Metricool for about fourteen months.

Every step here comes from real use, not a press kit.

Metricool is a complete social media management tool for planning, publishing, and measuring.

Most people only ever touch the calendar and stop there.

This tutorial walks through every panel, including the ones buried in settings.

Learning how to use Metricool properly takes an afternoon, not a week.

Metricoolチュートリアル

This How to Use Metricool tutorial moves feature by feature, from your first day to advanced 報告.

メトリクール

Plan, publish, and measure every social network from one dashboard. Metricool covers scheduling content, analytics, competitor tracking, and ad campaigns on Facebook, Google, and TikTok. The forever free plan needs no card to start.

今すぐMETRICOOLをお試しください →

レビュー全文を読む →

METRICOOLの代替品 →

Metricoolを使い始める

Do this once and every feature below opens up.

It takes roughly three minutes.

Here is what my own setup looked like:

それでは、各ステップを詳しく見ていきましょう。

ステップ1：アカウントを作成する

Go to the Metricool site and click Start for free.

Enter your email and set a password.

✓ チェックポイント: A confirmation email lands in your inbox within a minute.

Step 2: Connect Your Social Network Profiles

Open brand settings and link each social media account you manage.

Instagram, Facebook, LinkedIn, Pinterest, X, TikTok, a YouTube channel, and your Google Business Profile all connect here.

これがその様子です。

✓ チェックポイント: Each connected profile shows a green status dot.

Step 3: Install the Mobile App

Download the Metricool mobile app on Android or iOS.

Log in with the same username and password you just created.

The app carries the calendar, the inbox, and a support chat.

Metricoolソーシャルメディアプランナーの使い方

ソーシャルメディアプランナー lets you queue posts for every connected social network from one screen.

以下に、その使用方法をステップごとに説明します。

Step 1: Open the Planning Tab

Click Planning in the left sidebar of your Metricool account.

Then hit the blue plus circle or choose Create new post.

Step 2: Write Once, Adapt Everywhere

Draft one publication, then adapt the 文章 for each social network.

Metricool shows character limits and media rules per platform as you type.

これがその様子です。

✓ チェックポイント: Your draft shows a separate preview per network.

Step 3: Pick a Time and Publish

Set the date, or let auto publish send it while you sleep.

Check each network’s own requirements before you confirm the slot.

MetricoolとLooker Studioの連携機能の使い方

Looker Studioとの連携 lets you push your Metricool data into a live Looker Studio dashboard.

以下に、その使用方法をステップごとに説明します。

Step 1: Grab Your Connector

Open Analytics, then choose the Looker Studio connector for your brand.

Step 2: Authorise the Data Source

Sign in with Google and approve the third party data connection.

Pick which social media accounts feed the report.

これがその様子です。

✓ チェックポイント: Metricool appears in your Looker data source list.

ステップ3：ダッシュボードを作成する

Drag Metricool metrics onto the canvas like any other Looker field.

Follower growth, reach, and engagement all arrive as ready fields.

Set the refresh schedule so clients always find current numbers.

Metricoolのソーシャルメディアレポートの使い方

ソーシャルメディアレポート lets you export client-ready PDF or PPT reports in two clicks.

以下に、その使用方法をステップごとに説明します。

Step 1: Choose Your Date Range

Open Analytics and set the period you want to cover.

Compare against the previous period to show movement, not just totals.

Step 2: Select Networks and Sections

Tick the platforms and blocks you want inside the file.

Website traffic and blog data can sit next to social numbers.

これがその様子です。

✓ チェックポイント: A preview of the report renders before download.

Step 3: Download as PDF or PPT

Hit export and share the finished file with your client.

PDF suits archives; PPT suits meetings where you talk through slides.

MetricoolのLink-in-Bioツールの使い方

プロフィール欄リンクツール lets you build a SmartLinks page that tracks every click you send.

以下に、その使用方法をステップごとに説明します。

ステップ1：SmartLinksを開く

Find SmartLinks in the sidebar and start a new page.

Name it after the campaign so the click data stays readable later.

Step 2: Add Your Links and Branding

Drop in buttons, colours, and a photo that matches your brand.

Every link gets its own click tracking.

これがその様子です。

✓ チェックポイント: Your page preview updates as you add each button.

Step 3: Publish and Paste the URL

Copy the SmartLinks address into your Instagram or TikTok bio.

Click-through rates then appear beside your normal social media analytics.

Metricoolソーシャルメディアアシスタントの使い方

ソーシャルメディアアシスタント lets you get AI caption ideas and polished text inside the editor.

以下に、その使用方法をステップごとに説明します。

Step 1: Open the Post Editor

Start creating a post, then click the assistant icon above the text box.

ステップ2：必要なものを説明する

Ask it for caption ideas, a hook, or a shorter version.

It can also repurpose a long blog post into platform-specific updates.

これがその様子です。

✓ チェックポイント: 提案 キャプション appear under the text box.

Step 3: Edit Before You Approve

Trim the output so it still sounds like you.

The assistant is quick at first drafts and poor at your own 声.

Metricoolソーシャルメディアコンテンツ承認ツールの使い方

Social Media Content Approval Tool lets you send drafts for review before anything goes live.

以下に、その使用方法をステップごとに説明します。

Step 1: Turn On Approvals

Open brand settings and decide who validates content before publishing.

Agencies usually give the client reviewer rights and nothing more.

Step 2: Send a Draft to Review

Upload your post, then choose Send to review instead of scheduling.

Reviewers get a notification with the full preview.

これがその様子です。

✓ チェックポイント: The post status changes to Pending review.

ステップ3：変更を承認または要求する

Approved posts drop straight back into the queue.

Rejected ones stay as drafts with the reviewer’s comment attached.

Metricoolハッシュタグトラッカーの使い方

ハッシュタグトラッカー lets you follow hashtag reach and keep only the tags that perform.

以下に、その使用方法をステップごとに説明します。

Step 1: Add a Hashtag to Track

Open the hashtag section and type the tag you care about.

Start with three or four tags rather than twenty.

Step 2: Watch the Numbers Build

Metricool logs reach, posts, and top accounts using that tag.

Give it a few days before you judge anything.

これがその様子です。

✓ チェックポイント: The tag appears in your tracked list with a reach graph.

Step 3: Keep the Winners

Drop tags with flat reach and reuse the ones pulling traffic.

Save the survivors as a preset so you stop retyping them.

Metricoolカレンダーの使い方

カレンダー lets you see a month of scheduled posts in one drag-and-drop view.

以下に、その使用方法をステップごとに説明します。

ステップ1：カレンダービューに切り替える

Open Planning and pick the monthly calendar instead of the list.

Gaps in your week become obvious the moment you see the grid.

Step 2: Filter What You See

Filter by social network, post status, or notes to cut the noise.

The content view also previews your Instagram feed grid.

これがその様子です。

✓ チェックポイント: Only the filtered posts stay on screen.

Step 3: Drag Posts to New Slots

Move a post to a better day without opening it.

Line drafts up against the best times heat map before you commit.

Metricoolソーシャルインボックスの使い方

ソーシャルインボックス lets you answer comments and messages from every platform in one place.

以下に、その使用方法をステップごとに説明します。

Step 1: Connect Your Profiles

Link each account you want to monitor in brand settings.

Some networks limit inbox access, so check what each one allows.

Step 2: Open the Unified Inbox

Every comment and message lands in one thread list.

Filter by network so nothing sits unanswered.

✓ チェックポイント: Unread threads sit at the top of the list.

Step 3: Reply and Close the Loop

Answer from Metricool and the reply posts natively.

Mark threads as done so a teammate does not answer twice.

Metricoolのプロ向けヒントとショートカット

After fourteen months inside this tool, these are the habits that stuck.

キーボードショートカット

ほとんどの人が見逃す隠れた機能

• Best times to post: Metricool reads your real engagement data and marks the best times on a heat map.
• Competitor tracking: Add rival profiles and compare growth against your own numbers.
• Ir arriba: The Spanish interface labels its back-to-top control this way, handy on long analytics pages.

Video walkthroughs from creators like Anniston Ward cover the same panels if you prefer to press play.

Metricoolでよくある間違いを避ける方法

Mistake #1: Posting the same text everywhere

Mistake #2: Ignoring platform requirements

Mistake #3: Judging results after one week

Metricoolのトラブルシューティング

Problem: A scheduled post failed to publish

原因： The platform token expired, or the format broke a network rule.

修理： Reconnect the profile in brand settings, then reschedule the post.

Auto publish only works where the platform grants direct publishing rights.

Everything else sends a phone notification instead, which the mobile app handles.

Problem: Analytics show no data

原因： New connections backfill history slowly, so the first day often looks empty.

修理： Wait twenty-four hours, then refresh the analytics tab.

Real time numbers appear once the platform finishes syncing.

Website and blog data can take a little longer than social profiles.

Problem: Instagram will not auto publish

原因： Your account is personal, not a business or creator profile.

修理： Convert the profile, relink it, and the option unlocks.

Reels and carousels have their own rules, so test one post before trusting a full queue.

📌 注記： If none of these fix your issue, contact Metricool support.

Metricool とは何ですか?

メトリクール is an all-in-one social media management tool for planning, managing, and analysing your online presence.

It covers social platforms, websites, and ad campaigns in one account.

Think of it as a control room rather than a posting app.

こちらの簡単な概要をご覧ください。

主な機能は以下のとおりです。

• ソーシャルメディアプランナー： Schedule social media content across every connected profile.
• Looker Studioとの連携： Send your numbers into custom Google dashboards.
• ソーシャルメディアレポート： Download performance data as PDF or PPT files.
• プロフィール欄リンクツール： Customisable SmartLinks pages with built-in click analytics.
• ソーシャルメディアアシスタント： AI help for captions, hooks, and repurposed content.
• Social Media Content Approval Tool: Review and sign-off flow before anything publishes.
• ハッシュタグトラッカー: Reach and performance data for the tags you use.
• カレンダー： A drag-and-drop month view of your scheduled posts.
• ソーシャル受信トレイ: One place for comments and messages from every platform.

Ad campaign management covers Facebook, Google, and TikTok ads from the same screen.

詳細なレビューについては、こちらをご覧ください。 Metricoolのレビュー.

Metricoolの価格設定

Here is what Metricool costs in 2026:

無料トライアル: Yes — paid plans include a trial, and the forever free plan needs no card.

返金保証: No formal refund window, so downgrade before renewal.

Annual billing shaves the monthly rate if you already know the tool suits you.

The gap that matters most is auto publish, which the free plan keeps locked.

💰 最もお得な価格: Starter — it unlocks auto publish and deeper analytics at a fair price.

Metricoolと代替案の比較

So how does Metricool hold up against the rest of the field?

Most rivals beat it on one thing and lose on price.

おすすめ商品：

• 総合ベスト： Metricool — analytics, scheduling, and ads in one account.
• ベスト予算： Buffer — the cheapest way to keep a queue running.
• 初心者におすすめ： Buffer — you can learn the whole interface in ten minutes.
• 代理店に最適： Agorapulse — inbox and approval tooling built for teams.

🎯 Metricoolの代替品

Metricoolの代替品をお探しですか？おすすめの製品はこちらです。

• 🚀 スプラウトソーシャル: Deep listening and reporting for big teams with the budget to match.
• 💰 ソーシャルパイロット： Strong bulk upload and client management at an agency-friendly rate.
• 🏢 送信可能: Built for agencies that need approvals and white-label client dashboards.
• 🧠 コンテンツスタジオ: Content discovery and AI writing for teams short on ideas.
• ⚡ ヒーローポスト: Flat-rate posting across many accounts with no per-profile fees.
• 📊 アゴラパルス: Best-in-class social inbox with proper team assignment and labels.
• 💼 Zohoソーシャル: Neat fit if your CRM and helpdesk already live inside Zoho.
• 👶 バッファ： The simplest queue on the market, with a generous free tier.
• 🔒 スプリンクラー： Heavy enterprise suite covering care, marketing, and compliance.
• 🎨 後で： Grid preview and visual planning aimed squarely at Instagram creators.
• 🎯 ルームリー： Post ideas and briefs that guide less experienced content teams.
• 🔥 ブレイズ： AI-first tool that turns one idea into a week of posts.

全リストについては、こちらをご覧ください。 Metricoolの代替品 ガイド。

⚔️ Metricoolとの比較

Here is how Metricool stacks up against each competitor:

• Metricool vs Sprout Social: Sprout wins on enterprise depth; Metricool wins on price and simplicity.
• Metricool vs Socialpilot: Socialpilot handles bulk queues better; Metricool gives richer analytics.
• Metricool vs Sendible: Sendible suits big client rosters; Metricool is cheaper per brand.
• Metricool vs Content Studio: Content Studio leads on discovery; Metricool leads on measurement.
• Metricool vs Heropost: Heropost is cheaper at volume; Metricool has far better analytics.
• Metricool vs Agorapulse: Agorapulse owns inbox depth; Metricool costs a fraction of it.
• Metricool vs Zoho Social: Zoho suits existing Zoho shops; Metricool works better standalone.
• Metricool vs Buffer: Buffer is easier to learn; Metricool gives more data per dollar.
• Metricool vs Sprinklr： Sprinklr fits global teams; Metricool fits everyone else.
• Metricool vs Later: Later is prettier for visual planning; Metricool covers more networks.
• Metricool vs Loomly: Loomly guides new teams; Metricool serves data-led ones better.
• メトリクール対ブレイズ： Blaze automates creation; Metricool automates scheduling and reporting.

今すぐMetricoolを使い始めましょう

You now know how to use Metricool across every major feature:

• ✅ ソーシャルメディアプランナー
• ✅ Looker Studioとの連携
• ✅ ソーシャルメディアレポート
• ✅ プロフィール欄のリンク作成ツール
• ✅ ソーシャルメディアアシスタント
• ✅ Social Media Content Approval Tool
• ✅ ハッシュタグトラッカー
• ✅ カレンダー
• ✅ ソーシャルインボックス

次のステップ： Pick one feature and try it today.

ほとんどの人はソーシャルメディアプランナーから始めます。

Give it five minutes and you will improve your online presence faster than guessing.

Then build the habit of checking analytics every Monday.

よくある質問

Here you will find all the answers to the questions people ask most.

Metricoolはどのように機能するのですか？

You connect each social network to one account. Metricool then handles scheduling content, publishing, and analytics from a single dashboard, with reports you can share.

Metricoolを使って投稿をスケジュールする方法は？

Open Planning, click the blue plus button, write your post, adapt it per network, then pick a date. Auto publish sends it without you being online.

Metricool は使いやすいですか?

Yes. Most users find the calendar and post editor within their first day. Analytics take a little longer, since there is simply more data to read.

Metricoolはスマートフォンで使用できますか？

Yes. The Metricool mobile app runs on Android and iOS. You can create posts, check scheduled posts, reply to messages, and open support chat.

Metricoolは本当に無料ですか？

Yes. Metricool offers a forever free plan for one brand with limited features. Team collaboration and deeper analytics sit behind the paid tiers.