Mailchimp Review 2026: Overhyped or Worth It?

Is Mailchimp Worth It?

★★★★★ 4.4/5

Quick Verdict: Mailchimp is still the most popular email marketing platform for a reason. It connects to 300+ apps. The drag and drop editor is fairly easy to use. But Mailchimp’s pricing has gone up since Intuit bought it. The free plan now only allows 500 contacts. If you’re a piccola impresa on a budget, there are cheaper options. But for all-in-one marketing campaigns, Mailchimp delivers.

✅ Best For:

Small businesses that need email marketing, landing pages, and marketing automazione in one place

❌ Skip If:

You want cheap email marketing software with unlimited contacts and better chat support

📊 Users	13 million+ globally	🎯 Best For	Email campaigns + marketing automation
💰 Price	$6.50/month (Essentials)	✅ Top Feature	Drag and drop editor + 300+ integrations
🎁 Free Plan	Yes — 500 contacts, 1,000 sends	⚠️ Limitation	Charges for unsubscribed contacts

How I Tested Mailchimp

Tired of sending emails that nobody opens?

You spend hours writing the perfect email. You hit send. Then nothing happens.

Your contact list grows. But your results don’t.

Enter Mailchimp.

It’s the most well-known email marketing tool on the planet. Over 13 million users trust it. But is it still worth your money in 2026?

In questo Mailchimp review, I’ll show you exactly what happened after 90 days of real use.

Mailchimp

The world’s most popular email marketing platform. Create email campaigns, build landing pages, and automate your marketing. 13 million+ users trust Mailchimp to grow their business. Free plan available to get started.

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Che cos'è Mailchimp?

Mailchimp is an all-in-one email marketing platform that helps you create, send, and track email campaigns.

Think of it like a command center for all your marketing.

Here’s the simple version:

You build your contact list. You design emails with prebuilt templates. Then you send them to the right people at the right time.

Mailchimp does more than just email. It also offers a website builder, landing pages, social media marketing, and marketing automation.

The tool connects with over 300 apps. That includes Shopify, WooCommerce, and Forza vendita.

Unlike basic email tools like Gmail, Mailchimp lets you set up customer journeys. You can recover abandoned carts. You can send welcome emails to new contacts automatically.

Mailchimp stands as the top email marketing software used by small businesses and larger businesses alike.

Chi ha creato Mailchimp?

Ben Chestnut E Dan Kurzius started Mailchimp in 2001.

The story: They ran a web design agency in Atlanta. Clients kept asking for help with email. So they built Mailchimp as a side project.

They never took money from investors. They grew the business with their own profits.

Today, Mailchimp has:

• 13 million+ users worldwide
• Over 1,500 employees
• A $12 billion acquisition by Intuit in 2021

The company is based in Atlanta, Georgia.

It’s worth noting that since the Intuit acquisition, Mailchimp’s pricing has gone up. The free plan has shrunk too. Some users worry about where the service is heading.

I principali vantaggi di Mailchimp

Here’s what you actually get when you use Mailchimp:

• Send Better Emails Fast: The drag and drop editor makes email creation simple. Pick from prebuilt templates. No coding needed. You’ll have a professional email ready in minutes.
• Grow Your Audience on Autopilot: Set up marketing automation once. Then watch it work. Welcome new users. Recover abandoned carts. Automate repetitive tasks that can boost conversion rates by up to 70%.
• Know Exactly What Works: Track open rates, click rates, and sales from every email campaign. The data helps you make smarter decisions. A/B testing (or b testing) shows you which subject lines win.
• Connect All Your Tools: Mailchimp offers 300+ integrations. Link your online store, CRM, or social media. Everything works together in one marketing platform.
• Start for Free: The free plan gives you access to key features. You can test the email builder, landing page tools, and basic templates. No credit card needed.
• AI-Powered Copy Help: New features include Strumenti di intelligenza artificiale that help write subject lines and email content. Send time optimization tells you the best time to hit send.
• All-in-One Marketing: Beyond email, you get a website builder, landing pages, social ads, and a basic CRM. No need to pay for five different tools.

Best Mailchimp Features

Let’s look at what Mailchimp actually offers in 2026.

1. Email marketing

This is the core of Mailchimp. The email builder lets you create campaigns fast.

You get two redattori to choose from. The newer one has a cleaner look. The classic one gives you more control with custom coded templates.

Pick from dozens of email templates. Or start from scratch. You can add merge tags to personalize each email.

Email scheduling lets you send at the perfect time. The platform also supports email support and behavioral targeting to reach the right people.

At first glance, the email creation process looks simple. But some classic templates can feel dated.

2. Automazione del marketing

Questo è dove Mailchimp gets powerful.

You can build customer journeys that run on autopilot. Set up welcome emails for new contacts. Create abandoned cart reminders. Send birthday messages automatically.

The platform can trigger emails based on customer actions. That’s called behavioral targeting.

Not gonna lie — the automation builder confused me at first. But once you learn it, the customer journeys save hours every week.

3. Gestione del pubblico

Managing your contact list is key to good email marketing.

Mailchimp lets you segment your audience into groups. You can target based on location, purchase history, or engagement.

You can create sign-up forms to grow your list. Add them to your website or share them on social media.

Here’s what nobody tells you: Mailchimp charges for all contacts. That includes unsubscribed users and duplicates. This can push up your costs fast.

4. Marketing sui social media

Mailchimp now helps with more than just email.

You can create and run social media ads right from your dashboard. Target your existing audience on Facebook and Instagram.

The retargeting feature shows ads to people who visited your site but didn’t buy.

It’s not as powerful as dedicated social tools. But for small businesses that want everything in one place, it works.

5. Strumenti per la creazione di contenuti

Creating content for your campaigns just got easier.

Mailchimp has AI tools that help write email copy. You can also access Shutterstock images right inside the editor.

IL studio di contenuti stores all your images and files. No more copy pasting between tools.

You can build landing pages too. The page builder is user friendly and works without any code.

6. AI Marketing Tools

Mailchimp has added new features powered by AI.

The AI can write subject lines and email body testo for you. It’s called Intuit Assist.

Send time optimization picks the best moment to send each email. It learns from your audience’s habits.

The AI also suggests ways to improve your marketing campaigns based on your data.

I didn’t expect much from the AI tools. But the subject line suggestions actually boosted my open rates.

7. Digital Marketing Templates

Templates save you hours of work.

Mailchimp offers email templates, landing page templates, and website templates. Some are free. Others come with paid plans.

You get prebuilt templates for almost every use case. Welcome emails. Product launches. Newsletters. Promotions.

Custom coded templates are also available for advanced features. But most users won’t need them.

One thing that frustrated me: saved templates only work in the editor you created them in. The two editors don’t share templates.

8. Lead Generation Platform

Growing your email list starts with capturing leads.

Mailchimp gives you pop-up forms, embedded forms, and landing pages to collect new contacts.

The new popup forms look modern. They work well on mobile too.

You can also run Facebook and Google ads to drive traffic to your landing page. Then capture those leads right into your contact list.

9. Analytics and Reporting Tools

Non puoi migliorare ciò che non misuri.

Mailchimp tracks opens, clicks, bounces, and revenue from every email. The reports are clear and easy to read.

The premium plan gives you multivariate testing and comparative reporting. That means you can test multiple versions at once.

Mailchimp also has a knowledge base full of guides. New users can learn the platform fast.

The data helped me see which email marketing campaigns worked best. I could adjust my strategy based on real numbers.

Mailchimp Pricing

Let’s talk about Mailchimp’s pricing. Here’s what you’ll pay per month in 2026:

Prova gratuita: No — but the free plan lets you start at no cost. You get up to 500 contacts and 1,000 email sends.

Garanzia di rimborso: No refund policy. You can cancel anytime.

📌 Nota: Prices go up as your contact list grows. The essentials plan starts at $6.50 for 500 contacts. But with 5,000 contacts, it costs more. Always check the latest pricing on their site.

Is Mailchimp Worth the Price?

Here’s my honest take after 90 days.

The free plan is great to test things. But it’s very limited. No automation. No A/B testing. Just 500 contacts. The free forever plan isn’t what it used to be.

The standard plan at $10 per month is where the real value starts. You get customer journeys, send time optimization, and better templates.

You’ll save money if: You need one marketing tool for email, social, and landing pages. Paying for Mailchimp is cheaper than buying three separate tools.

You might overpay if: You only send basic newsletters. Cheaper email marketing software like MailerLite or Brevo gives you more at a lower price.

Mailchimp Pros and Cons

✅ What I Liked

❌ What Could Be Better

Is Mailchimp Right for You?

✅ Mailchimp is PERFECT for you if:

• You need an all-in-one marketing platform for email, social, and web
• You want 300+ integrations with tools you already use
• You run an online store and need to recover abandoned carts
• You want unlimited users on your team (five users on most plans)

❌ Skip Mailchimp if:

• You need unlimited contacts on a budget
• You want strong chat support included with your paid plan
• You prefer a simpler email marketing tool without the extras

My recommendation:

If you’re a small business that needs marketing in one place, Mailchimp still works. The standard plan gives you the best value. But if price matters most, check the alternatives below first.

Mailchimp vs Alternatives

How does Mailchimp stack up? Here’s the competitive landscape:

Quick picks:

• Best overall: Mailchimp — if you need everything in one tool
• Best budget option: Moosend — powerful features at just $9/month
• Best for beginners: MailerLite — clean, simple, and easy to learn
• Best for advanced automation: ActiveCampaign — deep workflows and CRM

🎯 Mailchimp Alternatives

Looking for the best Mailchimp alternatives? Here are the top options:

• 👶 MailerLite: Simplest email marketing tool on the market. Free plan with 500 contacts and 12,000 sends. Great for new users.
• 🎨 ConvertKit (Kit): Built for creators, bloggers, and podcasters. Free plan for up to 10,000 contacts. Easy customer journeys.
• 🧠 Campagna attiva: Most powerful automation and CRM combo. Best for businesses that need deep behavioral targeting.
• 💰 Moosend: Cheapest option with unlimited email sends. AI tools and strong automation at a fraction of the cost.
• 🚀 Brevo: Email plus SMS plus WhatsApp plus CRM. Free plan with 300 emails per day. Best for multi-channel marketing.

⚔️ Mailchimp Compared

Here’s how Mailchimp stacks up against each competitor:

• Mailchimp vs MailerLite: MailerLite is simpler and cheaper. Mailchimp has more integrations and all-in-one marketing features.
• Mailchimp vs ConvertKit: ConvertKit wins for creators. Mailchimp wins for e-commerce and small businesses needing ads.
• Mailchimp vs ActiveCampaign: ActiveCampaign has better automation. Mailchimp is easier to start with.
• Mailchimp vs Moosend: Moosend is much cheaper with unlimited sends. Mailchimp has more templates and integrations.
• Mailchimp vs Brevo: Brevo adds SMS, WhatsApp, and CRM. Mailchimp has a bigger brand and more email templates.

My Experience with Mailchimp

Here’s what actually happened when I used Mailchimp:

The project: I ran email marketing campaigns for 3 client sites over 90 days.

Timeline: 90 days on the Standard plan ($10 per month)

Risultati:

What surprised me: The send time optimization made a real difference. My open rates jumped just by letting Mailchimp pick the best send time. The AI subject line suggestions also helped.

What frustrated me: I contacted Mailchimp customer service 4 times. The first response took 2 days. One time I got a generic copy-paste answer. Chat support wasn’t available on my plan.

Would I use it again? Yes — for clients who need all-in-one marketing. But I’d pick MailerLite for clients who just need simple email. The pricing model and limited customer support hold Mailchimp back.

Considerazioni finali

Get Mailchimp if: You need an all-in-one email marketing platform with 300+ integrations and strong automation.

Skip Mailchimp if: You’re on a tight budget and just need to send newsletters. The paid plans get expensive as your list grows.

My verdict: Mailchimp is still a solid marketing tool in 2026. The email builder works well. The automation is powerful. But Mailchimp’s pricing is no longer the best deal. After 90 days, I believe it’s worth it for businesses that use all the features. If you only need email, look at the cheaper options first.

After 3 months of testing, I rate mail chimp a strong choice for business owners who want everything in one site.

Rating: 4.4/5

Domande frequenti

What exactly does Mailchimp do?

Mailchimp is an email marketing platform that helps you create, send, and track email campaigns. It also offers marketing automation, a website builder, landing pages, and social media ad tools. It’s an all-in-one marketing tool for small businesses.

Is Mailchimp actually free?

Yes, Mailchimp offers a free plan. But it’s limited. You get 500 contacts and 1,000 email sends per month. The free plan doesn’t include automation or A/B testing. For more features, you’ll need a paid plan starting at $6.50 per month.

How much is Mailchimp pricing?

Mailchimp has 4 plans. The Free plan costs $0. The Essentials plan starts at $6.50 per month. The Standard plan costs $10 per month. The Premium plan costs $175 per month. Prices go up as your contact list grows.

Is Mailchimp better than Constant Contact?

Mailchimp offers more integrations and better AI tools. Constant Contact has stronger phone support and is easier for beginners. Mailchimp wins on features. Constant Contact wins on customer service. Your choice depends on what matters more to you.

Is Mailchimp safe to use?

Mailchimp is a trusted platform used by over 13 million people. It uses encryption to protect your data. However, it did have a data breach in 2022 that affected some users. Overall, it’s considered safe and reliable for email marketing.