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Come utilizzare l'analisi intelligente dei contenuti

• Iniziare — Create your account and connect channels
• — Analizza le prestazioni dei contenuti con informazioni basate sull'intelligenza artificiale — See which posts actually earn engagement before you spend more budget
• — Coinvolgi i visitatori e qualifica automaticamente i lead — Answer repetitive questions day and night without adding headcount
• — Monitora e gestisci in modo efficiente i ticket di assistenza. — Spot the issue driving your ticket volume before it becomes a crisis
• Come utilizzare la gestione dei contenuti — Plan, approve, and publish across every channel from one calendar
• — Gestisci tutte le interazioni con i clienti in un unico luogo — Work every channel from one screen instead of six browser tabs
• — Coinvolgi i clienti con messaggi in tempo reale — Catch buyers while they are still on your pricing page
• How to Use Conversational IVR Software — Let callers say what they need instead of pressing numbers
• Come utilizzare una piattaforma di intelligenza artificiale conversazionale — Train one AI model that serves chat, voice, and social channels
• Come utilizzare l'assistente agente basato sull'intelligenza artificiale — Give agents suggested replies while the customer is still typing

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I’ve run Sprinklr for eight months across social media publishing and a live support queue.

Every screen in this tutorial comes from my own account, not vendor marketing.

Sprinklr is a unified customer experience management platform built for large teams.

Most people only ever touch the publishing calendar.

This guide shows you how to use Sprinklr properly — every module, step by step.

Questo tutorial completo di Sprinklr ti guida passo passo attraverso ogni funzionalità, dalla configurazione iniziale ai suggerimenti avanzati che ti trasformeranno in un utente esperto.

This tutorial walks through the full Sprinklr platform, from your first login to advanced configuration.

Sprinklr

Run social media, chat, voce, and email support from one platform. Sprinklr for CX teams brings publishing, listening, and ticketing under a single login. Book a demo and see your own channels inside it.

PROVA SPRINKLR ORA →

LEGGI LA RECENSIONE COMPLETA →

ALTERNATIVE A SPRINKLR →

Configurare le proprie attività sui social media su Sprinklr è semplice una volta che si conoscono i passaggi.

Configurare le proprie attività sui social media con Sprinklr Social è semplice.

The basic setup takes about three minutes.

Here is what my own first week looked like:

Ora analizziamo passo passo ciascuna fase.

Passaggio 1: crea il tuo account

Go to the Sprinklr website and click Request Demo or Sign In.

Enterprise accounts are provisioned by sales, so you may need to contact a rep first.

Once your workspace exists, sign in with the credentials you receive by email.

✓ Punto di controllo: You land on the Sprinklr platform home screen.

Passaggio 2: collega i tuoi canali

Click the module launcher, open Settings, then choose Accounts.

Add each social media profile, posta in arrivo, and phone line you plan to manage.

Here’s what the platform looks like once channels are added:

✓ Punto di controllo: Every connected account shows a green status badge.

Step 3: Set Up Users and Permissions

Invite your teammates and assign each one a role before anyone publishes.

As a Social Media Manager, you can quickly start using Sprinklr Social from here.

How to Use Sprinklr Smart Content Analyzer

Analisi intelligente dei contenuti scores every published post and tells you what worked and why.

Ecco come usarlo passo dopo passo.

Step 1: Open the Analytics Module

Click the module launcher in the top-left corner of the Sprinklr platform.

Choose Reporting, then pick Content Analysis from the list.

Step 2: Pick Your Date Range and Channels

Select the accounts you want scored, then set a 30-day window.

Ecco come si presenta:

✓ Punto di controllo: A scored table listing every post with reach, clicks, and sentiment.

Step 3: Sort by Engagement Rate

Sort the results column so your strongest social media posts sit on top.

Crea conversazioni automatizzate con i clienti per ridurre i tempi di risposta

Chatbot handle the questions your team answers fifty times a week.

Ecco come usarlo passo dopo passo.

Passaggio 1: crea un nuovo bot

Go to Care Console settings and click Create Bot.

Name it after the queue it will serve, not the department.

Step 2: Build Your First Dialogue Tree

Add intents for your five most common customer service topics.

Ecco come si presenta:

✓ Punto di controllo: A test conversation that resolves and then hands off cleanly.

Step 3: Set the Handover Rule

Route anything the bot cannot answer straight to a live agent.

How to Use Sprinklr Ticket Analyzer

Analisi dei biglietti clusters incoming tickets by topic so patterns surface fast.

Ecco come usarlo passo dopo passo.

Step 1: Open the Care Analytics Dashboard

Select Care from the module menu, then click Ticket Insights.

Step 2: Group Tickets by Intent

Switch the grouping dropdown from channel to detected intent.

Ecco come si presenta:

✓ Punto di controllo: A ranked list of intents with volume and average handle time.

Step 3: Drill Into the Largest Cluster

Click any bar to read the raw tickets behind the number.

How to Use Sprinklr Content Manager

Gestione dei contenuti keeps drafts, approvals, and scheduled posts in a single view.

Ecco come usarlo passo dopo passo.

Step 1: Open the Publishing Calendar

Click Publishing in the module launcher, then select Calendar view.

Step 2: Create a Post and Attach Assets

Click any empty date, write your copy, and pull images from the asset library.

Ecco come si presenta:

✓ Punto di controllo: Your draft appears on the calendar with a pending approval badge.

Step 3: Send It Through Approval

Assign a reviewer so nothing publishes without a second pair of eyes.

Gestisci tutte le interazioni con i clienti da un'unica interfaccia.

Consente di gestire tutte le interazioni con i clienti da un'unica interfaccia. pulls email, chat, voice, and social media into one queue.

Ecco come usarlo passo dopo passo.

Step 1: Open the Care Console

Select Care, then click Agent Console to load your live queue.

Step 2: Configure Your Queue Filters

Filter by priority and channel so urgent cases surface first.

Ecco come si presenta:

✓ Punto di controllo: One queue showing tickets from every connected channel.

Step 3: Reply Using Saved Responses

Type a slash command to pull an approved reply into the message box.

Software di supporto tramite chat in tempo reale

ti permette di interagire con i clienti tramite messaggi in tempo reale sul tuo sito web. puts a chat widget on your site and routes it into the same queue.

Ecco come usarlo passo dopo passo.

Step 1: Generate the Widget Code

Open Live Chat settings and click Create Deployment.

Copy the snippet Sprinklr generates for you.

Step 2: Add the Snippet to Your Site

Paste it before the closing body tag on every page you want covered.

Ecco come si presenta:

✓ Punto di controllo: The widget appears on your live site and a test chat reaches your queue.

Step 3: Set Routing and Office Hours

Send chats to the right team and show a contact form after hours.

Software IVR conversazionale

ti permette di creare in modo intelligente replaces press-one menus with plain spoken requests.

Ecco come usarlo passo dopo passo.

Step 1: Connect Your Phone Number

Open Voice settings and link your existing number or buy a new one.

Step 2: Map Spoken Intents to Queues

Write the phrases callers actually use, then point each one at a queue.

Ecco come si presenta:

✓ Punto di controllo: A test call routes correctly after you speak your request.

Step 3: Record or Generate Your Prompts

Use a synthetic voice for testing, then swap in studio audio later.

Piattaforma di intelligenza artificiale conversazionale

Consente di creare interazioni con i clienti sofisticate basate sull'intelligenza artificiale. is the shared brain behind your bots, IVR, and messaging.

Ecco come usarlo passo dopo passo.

Step 1: Open the AI Studio

Select AI Studio from the module launcher.

Step 2: Import Your Existing Transcripts

Upload past chat logs so the model learns your real customer language.

Ecco come si presenta:

✓ Punto di controllo: Intent accuracy scores appear for every trained phrase group.

Step 3: Test and Publish the Model

Run the built-in test set, fix weak intents, then publish to your channels.

How to Use Sprinklr AI-powered Agent Assistant

ti permette di aiutare gli agenti dell'assistenza a rispondere più velocemente grazie ai suggerimenti dell'IA. reads the live conversation and suggests the next best reply.

Ecco come usarlo passo dopo passo.

Step 1: Enable Assist for Your Team

Open Care settings and toggle Agent Assist on for the chosen queues.

Step 2: Connect Your Knowledge Base

Point Assist at your help articles so it can quote approved answers.

Ecco come si presenta:

✓ Punto di controllo: Suggestion cards appear beside every live conversation.

Step 3: Coach Agents on Editing Suggestions

Tell agents to adjust tone before sending. Raw suggestions read robotic.

Dopo aver testato Sprinklr per oltre due anni, ecco i miei migliori consigli.

After eight months on the Sprinklr platform, these are the tips I actually use.

Scorciatoie da tastiera

Funzionalità nascoste che la maggior parte delle persone non nota

• Saved column layouts: Build one view per campaign, then switch between them in a click.
• Rule Engine: Auto-tag and route inbound messages before an agent ever sees them.
• Asset expiry dates: Set an end date so licensed images cannot be reused by mistake.

Errore n. 1: Saltare il processo di onboarding

Mistake #1: Rolling Out Every Module at Once

Mistake #2: Skipping Permission Setup

Mistake #3: Ignoring Advanced Configuration

Problema: gli account social non si sincronizzano

Problem: A Connected Account Keeps Disconnecting

Causa: The network token expired or the page admin changed.

Aggiustare: Open Settings, click Accounts, and reauthorize the profile with a permanent admin.

Problem: Scheduled Posts Fail to Publish

Causa: The post is still sitting in an approval step nobody actioned.

Aggiustare: Check the approval queue, then set a backup approver on every workflow.

Problem: Tickets Land in the Wrong Queue

Causa: Two routing rules match the same message and the broader one wins.

Aggiustare: Open the Rule Engine and reorder rules so specific conditions run first.

📌 Nota: If none of these fix your issue, contact Sprinklr support through the help centre.

Che cos'è Sprinklr?

Sprinklr is a unified customer experience management platform for enterprise brands.

Think of it like a control tower for every conversation your company has.

It covers social media, chat, email, and voice from one login.

Guarda questa breve panoramica:

Include le seguenti caratteristiche principali:

• Analisi basate sull'intelligenza artificiale relative alle prestazioni dei contenuti e ai modelli di coinvolgimento. See which posts actually earn engagement before you spend more budget.
• Interagisci con i visitatori e qualifica i potenziali clienti 24 ore su 24. Answer repetitive questions day and night without adding headcount.
• Monitoraggio e reporting delle tendenze relative ai ticket di assistenza. Spot the issue driving your ticket volume before it becomes a crisis.
• Gestione dei contenuti: Plan, approve, and publish across every channel from one calendar.
• Un'unica interfaccia per la gestione di tutte le interazioni con i clienti. Work every channel from one screen instead of six browser tabs.
• Live Chat Support Software: Catch buyers while they are still on your pricing page.
• Conversational IVR Software: Let callers say what they need instead of pressing numbers.
• Piattaforma di intelligenza artificiale conversazionale: Train one AI model that serves chat, voice, and social channels.
• Suggerimenti in tempo reale basati sull'intelligenza artificiale per gli addetti all'assistenza clienti. Give agents suggested replies while the customer is still typing.

The help centre splits its documentation into social media topics and customer service topics, which makes finding the right article far quicker.

Sprinklr for CX teams also ships enterprise offerings like custom governance and dedicated support.

You will see “© 2025 Sprinklr Inc” in the footer of those official docs — a quick way to confirm you are not reading a third-party copy.

Per una recensione completa, consulta la nostra Ecco quanto costerà Sprinklr nel 2026:.

Prezzi degli irrigatori

Team specializzati nella pubblicazione e nell'analisi dei dati sui social media.

Prova gratuita: Yes — a 30-day trial is available on the self-serve plans.

Garanzia di rimborso: No published guarantee. Annual contracts are billed upfront.

💰 Miglior rapporto qualità-prezzo: SMM and Customer Service Solution — $50 more buys the entire care side.

Irrigazione automatica vs alternative

Gestione dei social media per il mercato di fascia media

Scelte rapide:

• Il migliore in assoluto: Sprinklr — nothing else covers social, chat, and voice together.
• Miglior budget: Heropost — posting everywhere for the price of a coffee.
• Ideale per principianti: Buffer — you can schedule your first post in minutes.
• Ideale per le agenzie: Sendible — white-label reports clients can read without training.

🎯 Alternative a Sprinklr

Cerchi alternative a Sprinklr? Ecco le migliori opzioni:

• 🚀 Germoglio sociale: Cleaner reporting and a gentler learning curve for mid-sized marketing teams.
• 💰 SocialPilot: Bulk scheduling and client workspaces at a fraction of enterprise pricing.
• 🎨 Inviabile: White-label dashboards agencies can hand straight to clients.
• ⚡ Studio di contenuti: Discovery feeds that surface trending social media topics worth resharing.
• 🔒 Posta dell'eroe: The cheapest way to post everywhere when budget is the only constraint.
• 🧠 Agorapulse: A genuinely good social inbox with clear assignment and approval rules.
• 👶 Zoho Social: Stretto CRM integration if your business already runs on Zoho.
• 🏢 Respingente: The fastest tool to set up when you only need to schedule and share posts.
• 🔧 Dopo: A visual grid planner built for Instagram-first brands and creators.
• 🌟 Telaio: Built-in post ideas and a workflow that guides less experienced marketers.
• ⭐ Fiammata: AI-generated campaigns aimed at solo founders and very small teams.
• 🎯 Metricool: Strong analytics and competitor tracking at a genuinely low monthly price.

Per l'elenco completo, consultare il nostro Alternative a Sprinklr guida.

⚔️ Confronto tra irrigatori

Ecco come Sprinklr si posiziona rispetto a ciascun concorrente:

• Sprinklr contro Sprout Social: Sprout wins on usability. Sprinklr wins once you need voice and care channels too.
• Sprinklr contro SocialPilot: SocialPilot is far cheaper. Sprinklr offers depth SocialPilot never attempts.
• Sprinklr contro Sendible: Sendible suits agencies. Sprinklr suits in-house CX teams at scale.
• Sprinklr contro Content Studio: Content Studio helps you find posts. Sprinklr helps you manage the whole operation.
• Sprinklr contro Heropost: Heropost covers posting only. Sprinklr covers support, voice, and analytics.
• Sprinklr contro Agorapulse: Agorapulse handles social inboxes well. Sprinklr adds phone and chat to the same queue.
• Sprinklr contro Zoho Social: Zoho Social is cheaper and simpler. Sprinklr scales to enterprise offerings.
• Sprinklr contro Buffer: Buffer is simpler by design. Sprinklr does far more than scheduling.
• Sprinklr vs Later: Later is stronger for visual planning. Sprinklr is stronger for customer service topics.
• Sprinklr contro Loomly: Loomly coaches new marketers. Sprinklr supports large teams with strict approvals.
• Sprinklr contro Blaze: Blaze creates content for you. Sprinklr assumes you already have a content team.
• Sprinklr contro Metricool: Metricool gives cheap analytics. Sprinklr gives analytics plus a full care platform.

Hai imparato a usare tutte le principali funzionalità di Sprinklr:

✅ Analisi intelligente dei contenuti

• ✅ Analisi del biglietto
• La maggior parte delle persone inizia con Gestisci trattative.
• ✅ Console agente unificata
• ✅ Gestione dei contenuti
• ✅ Software di supporto tramite chat in tempo reale
• ✅ Software IVR conversazionale
• ✅ Piattaforma di intelligenza artificiale conversazionale
• ✅ Assistenza agenti basata sull'intelligenza artificiale
• La maggior parte delle persone inizia con la gestione dei contenuti.

Passo successivo: Scegli una funzionalità e provala subito.

Sprinklr offre una piattaforma unificata per la gestione dell'esperienza del cliente che riunisce marketing, assistenza clienti e social media in un unico sistema basato sull'intelligenza artificiale. Collega oltre 35 canali digitali, consentendo ai team di gestire tutte le interazioni con i clienti da un'unica dashboard, senza dover passare da uno strumento all'altro.

Ci vogliono meno di 5 minuti.

Domande frequenti

Cosa fa esattamente Sprinklr?

Sprinklr manages social media publishing, listening, live chat, voice, and ticketing from one platform. It is built for large CX teams handling high conversation volume across many channels.

Sprinklr è gratuito?

No. Paid plans start at $249 for the Social Media Management Solution. A 30-day trial lets you test the platform before you sign any contract.

Sprinklr è uno strumento di social listening?

Yes, listening is one module among many. Sprinklr also handles publishing, customer service topics, chatbots, and voice support inside the same workspace.

Quali piattaforme social supporta Sprinklr?

Sprinklr connects to major networks including Facebook, Instagram, LinkedIn, X, YouTube, TikTok, and Pinterest, plus review sites and messaging apps.

Quanto costa un abbonamento a Sprinklr?

Pricing runs $249 monthly for social media management and $299 for the combined support package. Larger brands negotiate custom pricing with sales.