Avvio rapido
— Crea e invia campagne email ad alto tasso di conversione
- Iniziare — Create your new account and set up your first list
- Come utilizzare l'email marketing — Build and send your first email campaign with a drag-and-drop editor
- — Crea pagine che acquisiscono contatti in modo automatico — Capture new contacts on a hosted page without a separate website builder
- — Personalizza le email per ogni abbonato — Show different blocks to different readers inside one single email
- — Lascia che l'IA scriva l'oggetto dell'email e preveda gli orari di invio — Draft copy and predict the best send date for every contact
- — Invia il messaggio giusto alle persone giuste — Group contacts by behavior, tags, and custom fields in seconds
- — Configura oggetti personalizzati e impostazioni avanzate — Track deals and customers in a pipeline linked to email data
- — Imposta automazioni che vengono eseguite senza di te — Run always-on automated workflows triggered by real contact behavior
- Come utilizzare la creazione di contenuti — Store reusable brand assets, blocks, and copy your whole team shares
- — Monitorare le prestazioni e prendere decisioni basate sui dati — See opens, clicks, revenue, and automation performance in one dashboard
Tempo necessario: 5 minuti per ogni servizio
In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative
Perché fidarsi di questa guida
I have run my own ActiveCampaign account for over three years.
I tested every feature in this full tutorial on live campaigns.
Nothing here is copied from vendor marketing pages.
ActiveCampaign is one of the most capable marketing automation platforms available today.
Most users only ever touch the campaign builder.
This How to Use ActiveCampaign tutorial shows you how to use every major feature.
Passo dopo passo, con schermate e consigli da professionisti.
Questo tutorial completo su ActiveCampaign ti guida passo passo attraverso ogni funzionalità, dalla configurazione iniziale ai suggerimenti avanzati che ti trasformeranno in un utente esperto.
This article walks you through the whole ActiveCampaign platform.
You get started with your first email campaign, then move to advanced automated workflows.
Campagna attiva
Turn one contact list into automated revenue. ActiveCampaign pairs email marketing with a real CRM, so every message reacts to what your customers actually do. Start free — no credit card required.
Vai al sito web di ActiveCampaign e fai clic su "Inizia la prova gratuita".
Before any feature works, finish this one-time setup.
It takes about ten minutes.
Here is my personal experience with the platform first:
Ora analizziamo ogni passaggio.
Passaggio 1: crea il tuo account
Go to the ActiveCampaign website and click Inizia la prova gratuita.
Enter your email, business name, and the other necessary information.
No credit card required for the trial period.
Don’t worry if your first list is still empty.
✓ Punto di controllo: Check your inbox for the confirmation email.
Step 2: Create Your First List
Clic Lists in the top menu, then Create a list.
Keep a few high-level lists like General Marketing and Newsletter.
Dovresti visualizzare la dashboard principale con le opzioni di streaming.
✓ Punto di controllo: Your new list should appear on the Lists page.
Step 3: Add Tags and Import Contacts
Clic I piani a pagamento includono i diritti commerciali completi. Utilizza i tuoi contenuti in annunci pubblicitari, corsi e progetti professionali., Poi Etichette, to create your first tag.
Tags label your contacts, which makes organizing your audience simple.
Once created, a tag works across every list you own.
Then import contacts from a CSV file and map your fields.
Add an import tag so you can find information about that group later.
Follow the on-screen instructions to finish the import.
✅ Fatto: Sei pronto per utilizzare una qualsiasi delle funzioni seguenti.
How to Use ActiveCampaign Email Marketer
Marketing via e-mail lets you build a full email campaign without touching code.
Ecco come usarlo passo dopo passo.
Passaggio 1: Apri la scheda Campagne
Clic Campagne in the left menu, then Crea una campagna.
Scegliere E-mail as your campaign type and name it clearly.
Passaggio 2: Progetta la tua email
Pick a template, then edit the text, images, and buttons.
Ecco come si presenta:
✓ Punto di controllo: Your email preview should render cleanly on mobile and desktop.
Step 3: Test and Send
Send a test email to yourself, then click Send Now.
✅ Risultato: Your first email campaign is live and tracking opens and clicks.
💡 Consiglio da professionista: Always include one clear call-to-action per email so subscribers know the next step.
Come utilizzare le landing page personalizzate di ActiveCampaign
Pagine di destinazione personalizzate lets you collect contacts without building anything on your own site.
Ecco come usarlo passo dopo passo.
Step 1: Open the Pages Builder
Vai a Sito web, Poi Pagine, and click Creare.
Pick a goal such as lead capture or a product offer.
Step 2: Customize the Layout
Drag blocks to edit headlines, images, and the signup form.
Ecco come si presenta:
✓ Punto di controllo: The live page URL should load and accept a test submission.
Step 3: Publish and Connect
Publish the page and connect the form to your first list.
✅ Risultato: You have a working landing page feeding contacts into your account.
💡 Consiglio da professionista: Add a tag on submission to see which page sent each contact.
How to Use ActiveCampaign Dynamic Content Creator
Contenuto dinamico shows each reader a version of your email that fits them.
Ecco come usarlo passo dopo passo.
Step 1: Select a Content Block
Open any email, then click the block you want to vary.
Look for the conditional content icon in the block settings.
Step 2: Add Your Conditions
Set a rule based on a tag, list, or custom field.
Ecco come si presenta:
✓ Punto di controllo: Each preview should swap correctly when you change the test contact.
Step 3: Preview Each Version
Use preview mode to check every variation before sending.
✅ Risultato: One campaign now speaks to several audience groups at once.
💡 Consiglio da professionista: Start with two variations only, then add more once the results make sense.
Come utilizzare l'intelligenza artificiale integrata di ActiveCampaign
IA integrata helps you write faster and send at smarter times.
Ecco come usarlo passo dopo passo.
Passaggio 1: Apri l'Assistente AI
Click the AI icon inside the campaign or automation editor.
Describe your offer, audience, and tone in one short prompt.
Step 2: Review the Draft
Edit the generated subject lines and body copy in your own voce.
Ecco come si presenta:
✓ Punto di controllo: The send settings panel should show predictive sending as active.
Step 3: Turn On Predictive Sending
Enable predictive sending so each contact gets the email at their best time.
✅ Risultato: Your campaigns now go out when each person is most likely to open.
💡 Consiglio da professionista: Never publish AI copy unedited, since generic wording hurts reply rates badly.
Raggruppa i contatti in base al comportamento, ai tag o ai campi personalizzati per una targetizzazione precisa.
Consente di raggruppare i contatti in base al comportamento, ai tag o ai campi personalizzati. turns one big contact database into focused audience groups.
Ecco come usarlo passo dopo passo.
Step 1: Open Contacts
Clic I piani a pagamento includono i diritti commerciali completi. Utilizza i tuoi contenuti in annunci pubblicitari, corsi e progetti professionali. in the top menu, then open the search filters.
The platform uses a master list, so tags do most of the sorting.
Step 2: Build Your Conditions
Add filters like opened an email, clicked a link, or has tag.
For example, group everyone interested in one product line.
Ecco come si presenta:
✓ Punto di controllo: The contact count should update as soon as you add each filter.
Passaggio 3: Salvare il segmento
Name and save the segment so you can reuse it in campaigns.
✅ Risultato: You can now target campaigns at people who actually want them.
💡 Consiglio da professionista: Segment on recent activity dates, not just tags, to protect email deliverability.
Gestisci le trattative, monitora le pipeline e automatizza i follow-up di vendita.
CRM avanzato is the ActiveCampaign CRM, and it turns contacts into a sales pipeline.
Ecco come usarlo passo dopo passo.
Step 1: Open the Deals Area
Clic Offerte and create your first pipeline.
Name each stage after a real step in your sales process.
Step 2: Add Your Deals
Create deals from existing contacts and assign an owner and value.
Ecco come si presenta:
✓ Punto di controllo: Each deal card should show the linked contact and its stage.
Step 3: Automate Stage Moves
Set rules that move deals when a contact takes an action.
✅ Risultato: Your sales team and your email marketing now share one record.
💡 Consiglio da professionista: Log every call and note on the deal so nothing depends on memory.
How to Use ActiveCampaign Autonomous Marketer
Autonomo Marketing keeps your marketing automation running while you work on other things.
Ecco come usarlo passo dopo passo.
Step 1: Create Your First Automation
Clic Automazioni, Poi Create an automation.
The Setup Wizard walks you through the starting trigger.
Passaggio 2: Scegliere un elemento scatenante
Pick a trigger like subscriber joins list or contact clicks a link.
Ecco come si presenta:
✓ Punto di controllo: The automation map should show a clear path from trigger to exit.
Passaggio 3: Aggiungi azioni e attivale
Add emails, waits, and tags, then switch the automation on.
✅ Risultato: Your first automation now runs If This, Then That logic on its own.
💡 Consiglio da professionista: Test the entire automation path with a dummy contact before you activate it.
How to Use ActiveCampaign Content Creator
Creazione di contenuti keeps your brand assets in one place instead of scattered files.
Ecco come usarlo passo dopo passo.
Step 1: Open the Content Library
Find the content manager inside the campaign editor sidebar.
Upload your logo, colors, and product images once.
Step 2: Save a Reusable Block
Build a block, then save it to reuse in future campaigns.
Ecco come si presenta:
✓ Punto di controllo: Saved blocks should appear in the sidebar of any new email.
Passaggio 3: Condividi con il tuo team
Set permissions so teammates can edit approved assets only.
✅ Risultato: Every campaign now starts from on-brand pieces instead of a blank page.
💡 Consiglio da professionista: Name saved blocks by where they are used, like footer or product grid.
How to Use ActiveCampaign Analyzer & Reporter
Analysis & Reporting shows you which campaigns actually earn money.
Ecco come usarlo passo dopo passo.
Passaggio 1: Aprire i report
Clic Rapporti in the left menu of the platform.
Start with campaign reports before moving to automation reports.
Step 2: Pick Your Report Type
Choose campaign, automation, deal, or contact trend reports.
Ecco come si presenta:
✓ Punto di controllo: Your report should show opens, clicks, and revenue per campaign.
Passaggio 3: Collegare Google Analytics
Enable Google Analytics and check that conversion tracking is active.
✅ Risultato: You can now prove which emails grow your business and which do not.
💡 Consiglio da professionista: Compare reports by send date, since seasonality moves open rates more than copy.
Dopo aver testato ActiveCampaign per oltre due anni, ecco i miei migliori consigli.
After three years on this platform, here are the tips I actually use.
Scorciatoie da tastiera
| Azione | Scorciatoia |
|---|---|
| Save the current email | Ctrl + S |
| Annulla l'ultima modifica | Ctrl + Z |
| Cerca contatti | / |
| Duplicate a selected block | Ctrl + D |
Funzionalità nascoste che la maggior parte delle persone non nota
- Link Click actions: Apply a tag when someone clicks a link, then trigger a follow-up automation.
- Sunset automations: Automatically unsubscribe contacts who have not engaged in 90 or more days.
- Free migration: Support will move your dati over from another provider at no cost.
- Libreria di materiale formativo: Multilingual courses, seminario Web replays, and quick videos build your knowledge fast.
- App directory: Connect the apps and services you already pay for, like Shopify or Stripe.
Errore n. 1: Creare troppe liste
Mistake #1: Creating a New List for Everything
❌ Sbagliato: Building a separate list for each offer, lead magnet, and event.
✅ A destra: Use one master list and sort people with tags and segments instead.
Mistake #2: Emailing Contacts Who Never Opted In
❌ Sbagliato: Uploading a bought list and sending your first campaign to it.
✅ A destra: Only send to contacts who consented, which protects your sender reputation.
Mistake #3: Never Cleaning the Database
❌ Sbagliato: Keeping every contact forever because the numbers look better.
✅ A destra: Remove inactive contacts regularly to keep email deliverability healthy.
Mancanza di record di autenticazione email o invio a contatti non attivi.
Problem: Emails Land in the Spam Folder
Causa: Missing domain authentication or a list with too many dead addresses.
Aggiustare: Add your DKIM and SPF records, then remove contacts who never open.
Problem: My Automation Never Triggers
Causa: The automation is still in draft, or the trigger only fires once per contact.
Aggiustare: Switch the automation to active and check the runs multiple times setting.
Problem: Imported Contacts Are Missing Details
Causa: Your CSV columns were not mapped to the matching custom fields.
Aggiustare: Re-import the same file and map every column before you confirm.
📌 Nota: è uno strumento di automazione del marketing e CRM che ti aiuta a inviare email mirate, automatizzare i flussi di lavoro e gestire le relazioni con i clienti.
Che cos'è ActiveCampaign?
Campagna attiva is a marketing automation and CRM platform for businesses that sell to a list.
Think of it like a mailing list that watches what people do and reacts.
Guarda questa breve recensione:
Include le seguenti caratteristiche principali:
- Marketing via e-mail: Send broadcast and follow-up emails from a drag-and-drop builder
- Crea pagine di acquisizione contatti senza competenze di programmazione o di design. Build hosted pages that collect contacts and feed your lists
- Contenuto dinamico: Swap blocks inside one email based on tags or contact details
- Genera automaticamente l'oggetto dell'email, prevedi gli orari di invio e valuta i lead. Draft subject lines and pick send times with built-in AI
- Marketing autonomo: Filter contacts into groups using behavior, tags, and fields
- Monitoraggio di oggetti personalizzati, attività e opportunità. Manage deals and customers in a pipeline tied to email data
- Crea flussi di lavoro automatizzati che gestiscono i lead in modo automatico Run always-on workflows triggered by real contact behavior
- Creazione di contenuti: Store reusable blocks, images, and brand assets in one library
- Monitora in tempo reale aperture, clic, ricavi e dati di conversione. Track opens, clicks, revenue, and automation results in one place
Per una recensione completa, consulta la nostra Ecco quanto costa ActiveCampaign nel 2026:.
Prezzi di ActiveCampaign
Utenti singoli che inviano campagne email di base
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $ 15/mese | New users testing email campaigns |
| Più | $49/mese | Small teams needing the CRM and landing pages |
| Professionista | $79/mese | Growing brands using predictive sending |
| Impresa | $ 145/mese | Large teams needing support and custom reporting |
Prova gratuita: Yes, with no credit card required at signup.
Garanzia di rimborso: No, but you can cancel before the trial ends.
💰 Miglior rapporto qualità-prezzo: Plus — it adds the CRM, landing pages, and deeper automation.
ActiveCampaign contro alternative
Strumento completo per agenzie di marketing
| Attrezzo | Ideale per | Prezzo | Valutazione |
|---|---|---|---|
| Campagna attiva | Email marketing plus CRM | 15 dollari al mese | ⭐ 4.0 |
| HubSpot | Reporting and scale | $20/mese | ⭐ 4,5 |
| GoHighLevel | Agenzie | 97 dollari al mese | ⭐ 4.4 |
| Mantenere | Piccola impresa saldi | 249 dollari al mese | ⭐ 4.1 |
| Pipedrive | Pipeline tracking | 14 dollari al mese | ⭐ 4,5 |
| CRM del lunedì | Principianti | $ 12/mese | ⭐ 4.6 |
| Forza vendita | Team aziendali | 25 dollari al mese | ⭐ 4.4 |
| Immediatamente | Attività di sensibilizzazione a freddo | 37 dollari al mese | ⭐ 4,5 |
Scelte rapide:
- Il migliore in assoluto: ActiveCampaign — automation depth at a small business price.
- Miglior budget: Pipedrive — cheap seats if you only need a pipeline.
- Ideale per principianti: Monday CRM — visual boards need almost no training.
- Ideale per le agenzie: GoHighLevel — client accounts and channels bundled together.
🎯 Alternative ad ActiveCampaign
Cerchi alternative ad ActiveCampaign? Ecco le migliori opzioni:
- 🚀 GoHighLevel: All-in-one agency platform with CRM, funnels, and SMS bundled under one flat account fee.
- 💰 Pipedrive: Cheaper pipeline-first CRM for small sales teams that send few marketing campaigns.
- 🎨 Mantenere: Small business automation with built-in invoicing and payments alongside email.
- ⚡ HubSpot: Free CRM tier and deep reporting, but marketing seats get costly fast.
- 🔒 ClickFunnels: Funnel building first, email second, best for course and offer launches.
- 🧠 Gente: Lightweight contact manager for relationship-led teams that hate heavy CRM setup.
- 👶 Immediatamente: Cold outreach at scale with inbox warm-up and strong email deliverability tooling.
- 🏢 ClickUp: Project work plus basic CRM views, good if tasks matter more than campaigns.
- 🔧 CRM del lunedì: Visual boards your whole team can read without any CRM training.
- 🌟 CRM in capsule: Simple, low-cost CRM for service businesses tracking a handful of deals.
- ⭐ Approfondito: CRM with project delivery built in, useful after the sale closes.
- 🎯 CRM Freshsales: Built-in phone, chat, and AI scoring for inside sales teams.
- 💼 Salesforce: Enterprise power and endless apps, at enterprise price and setup effort.
- 📊 Zendesk: Support-led choice when ticket volume matters more than marketing automation.
Per l'elenco completo, consultare il nostro Alternative ad ActiveCampaign guida.
⚔️ Confronto con ActiveCampaign
Ecco come ActiveCampaign si posiziona rispetto a ciascun concorrente:
- ActiveCampaign contro GoHighLevel: GoHighLevel bundles more channels for agencies, but ActiveCampaign wins on email deliverability and automation depth.
- ActiveCampaign contro Pipedrive: Pipedrive is the better pure sales CRM, while ActiveCampaign wins when email marketing drives the pipeline.
- ActiveCampaign contro Keap: Keap adds invoicing and payments, but ActiveCampaign offers cleaner automated workflows and lower entry pricing.
- ActiveCampaign contro HubSpot: HubSpot has stronger reporting, though ActiveCampaign delivers similar automation for a fraction of the cost.
- ActiveCampaign contro ClickFunnels: ClickFunnels builds better funnels, while ActiveCampaign handles ongoing customers and lifecycle campaigns far better.
- ActiveCampaign vs Folk: Folk is faster to set up, but ActiveCampaign scales when you need real marketing automation.
- ActiveCampaign vs Instantly: Instantly owns cold outreach, while ActiveCampaign is built for people who opted into your list.
- ActiveCampaign vs ClickUp: ClickUp manages the work, ActiveCampaign manages the customer, so most teams end up using both.
- ActiveCampaign vs Monday CRM: Monday CRM is friendlier for beginners, though ActiveCampaign gives you far more email and automation control.
- ActiveCampaign vs Capsule CRM: Capsule costs less per seat, but ActiveCampaign combines CRM and campaigns in one platform.
- ActiveCampaign contro Insightly: Insightly is stronger after the sale, while ActiveCampaign is stronger at winning the sale.
- ActiveCampaign vs Freshsales CRM: Freshsales includes calling, though ActiveCampaign remains ahead on email design and segmentation.
- ActiveCampaign contro Salesforce: Salesforce fits large enterprises, while ActiveCampaign suits teams who want value without a consultant.
- ActiveCampaign contro Zendesk: Zendesk is a support tool first, so pick ActiveCampaign when marketing automation is the goal.
Hai imparato a utilizzare tutte le principali funzionalità di ActiveCampaign:
✅ Pagine di destinazione personalizzate
- ✅ Marketing via email
- ✅ Contenuti dinamici
- ✅ Intelligenza artificiale integrata
- ✅ Segmentazione e targeting
- ✅ Marketing autonomo
- ✅ Calcolatore del ROI
- ✅ Analisi e reportistica
- ✅ Creazione di contenuti
- La maggior parte delle persone inizia con l'email marketing.
Passo successivo: Scegli una funzionalità e provala subito.
ActiveCampaign offre una prova gratuita di 14 giorni con accesso alle funzionalità del piano Pro. Non è richiesta alcuna carta di credito per iniziare. Al termine della prova, dovrai scegliere un piano a pagamento a partire da 15 dollari al mese per il piano Starter, che include fino a 1.000 contatti.
Ci vogliono meno di 5 minuti.
Domande frequenti
A cosa serve ActiveCampaign?
ActiveCampaign is used for email marketing, marketing automation, and CRM work. Businesses send campaigns, score leads, and run automated workflows from one account.
ActiveCampaign ha una curva di apprendimento moderata. L'editor di email e il generatore di campagne sono intuitivi, ma il generatore di automazioni richiede tempo per essere padroneggiato. La maggior parte degli utenti si sente a proprio agio entro la prima settimana. La piattaforma offre una procedura guidata di configurazione e modelli di automazione predefiniti per velocizzare il processo.
Yes, for basic campaigns. The Setup Wizard and templates get you sending fast. Automations and segmentation take a few hours of practice.
ActiveCampaign include un CRM integrato con pipeline di vendita, punteggio dei contatti e automazione delle vendite. Per utilizzarlo come CRM, vai alla sezione "Vendite", configura le fasi della pipeline e aggiungi le trattative collegate ai tuoi contatti. Puoi automatizzare i follow-up in base alle modifiche di fase della trattativa.
Open Deals, create a pipeline, and name each stage after your sales process. Then add automations that move deals when contacts click or reply.
How to setup an ActiveCampaign?
Create your account, build your first list, and add tags. Then import contacts by CSV and create a form.
What is ActiveCampaign good for?
It is best for behavior-driven email marketing. Tags, segmentation, and automated workflows let small teams send personal campaigns without extra staff.
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