How to Use Landbot AI Agents & Chatbots (2026)

Avvio rapido

This guide covers every Landbot feature:

• Iniziare — Creazione dell'account e configurazione di base
• Come utilizzare AI Agent Builder — Build AI agents that answer questions from your own knowledge base
• How to Use Whatsapp Automation — Run automated conversations on your WhatsApp Business number
• How to Use Metrics Analyzer — Track bot performance and spot exactly where users drop off
• How to Use Lead Generation Agent — Replace static forms with chats that capture qualified leads
• How to Use Contact Manager — Store, filter, and follow up with every person who chats with your bots
• How to Use API Channel Creator — Connect your bots to any app or channel through the API
• How to Use Marketing Chatbots — Turn landing pages and ad campaigns into interactive conversations
• Come utilizzare le integrazioni — Sync chat data with your CRM and workflow automation tools
• How to Use Website Chatbot — Add a chat widget or full-page bot to your site in minutes

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

Every step below follows Landbot’s current costruttore, plans, and documented features — no vendor fluff.

If you’re wondering how to use Landbot, you’re in the right place.

Landbot is a no-code platform for building AI agents and chat bots.

It has powered over 600 million conversations.

Ma la maggior parte degli utenti ne sfrutta solo una minima parte delle potenzialità.

Questa guida ti mostra come utilizzare ogni funzionalità principale, passo dopo passo.

Landbot Tutorial

This how to use Landbot tutorial covers setup, all nine features, and time-saving tips.

Getting Started with Landbot

Prima di utilizzare qualsiasi funzionalità, completa questa configurazione iniziale.

Ci vogliono circa 3 minuti.

Here’s a quick look at Landbot in action:

Ora analizziamo passo passo ciascuna fase.

Passaggio 1: crea il tuo account

Go to Landbot’s website.

Click “Sign up free.”

Enter your email and create a password, or use Google.

✓ Punto di controllo: Controlla il tuo posta in arrivo per ricevere un'e-mail di conferma.

Sì, Beautiful AI consente di esportare le presentazioni in formato PPTX. La conversione è semplice, ma potrebbe comportare alcune differenze di formattazione.

Landbot runs in your browser, so there’s nothing to download.

Accedi con il tuo nuovo account.

Here’s an overview of what you get inside:

✓ Punto di controllo: You should see the main dashboard with your bots list.

Passaggio 3: Completare la configurazione iniziale

Answer the short onboarding questions about your use case.

Landbot uses your answers to suggest a starting template.

You can pick that template or start from scratch.

How to Use Landbot AI Agent Builder

intelligenza artificiale Costruttore di agenti lets you build AI agents without any coding skills.

Landbot is a no-code platform, so you set everything up visually.

Ora analizziamo ogni passaggio.

Step 1: Start a New Agent

From the dashboard, click “Build an AI agent.”

Pick a pre-made template or start from scratch.

Step 2: Add Your Knowledge Base

Upload your docs, FAQs, or website URLs as the knowledge base.

This lets the agent handle open-ended questions on its own.

Ecco come si presenta:

✓ Punto di controllo: Your sources appear in the knowledge list with a ready status.

Step 3: Set Goals and Handoff

Tell the agent its job, like answering product and pricing questions.

Then add a human escalation rule for complex queries.

How to Use Landbot Whatsapp Automation

Whatsapp Automation lets you run bots on your WhatsApp Attività commerciale number.

AI agents can run on WhatsApp just like they run on websites.

Ora analizziamo ogni passaggio.

Step 1: Connect Your Number

Go to Channels and select WhatsApp.

Link your WhatsApp Attività commerciale account through the guided setup.

Passaggio 2: crea il tuo flusso

Open the WhatsApp builder and drag in your first message.

Add buttons and quick replies so users tap instead of type.

Ecco come si presenta:

✓ Punto di controllo: Your flow shows a start point linked to your first message.

Step 3: Test and Go Live

Message your number from your own phone to test the flow.

If every reply looks right, hit Publish.

How to Use Landbot Metrics Analyzer

Metrics Analyzer lets you see how each bot performs.

Analytics in Landbot tracks conversations, completions, and drop-off rates.

Ora analizziamo ogni passaggio.

Passaggio 1: Aprire Analytics

Select a bot and click the Analytics tab.

Pick a date range at the top.

Step 2: Check Drop-Off Rates

Look at the funnel view for each step.

Note the domanda where most people leave.

Ecco come si presenta:

✓ Punto di controllo: You see completion and drop-off numbers for each step.

Step 3: Fix Weak Steps

Rewrite, shorten, or remove that step.

Then compare the numbers again after a week.

How to Use Landbot Lead Generation Agent

Lead Generation Agent lets you collect leads through chat instead of forms.

This is the most common lead generation use case for Landbot.

Ora analizziamo ogni passaggio.

Step 1: Pick a Lead Template

Open the template library.

Choose a lead generation template that fits your offer.

Step 2: Add Validated Fields

Add questions for name, email, and phone.

Landbot captures data through validated fields, so fake emails get rejected.

Ecco come si presenta:

✓ Punto di controllo: Each question shows a saved variable, like @email.

Step 3: Send Leads to Your CRM

Connect HubSpot or Forza vendita for lead capture.

Each new lead is pushed there automatically.

How to Use Landbot Contact Manager

Contact Manager lets you see every person your bots have talked to.

It also keeps the data each user gave during the chat.

Ora analizziamo ogni passaggio.

Step 1: Open Contacts

Click Contacts in the left sidebar.

You’ll see every user across all your bots.

Step 2: Filter and Segment

Filter by bot, date, or any captured field.

Save the filter as a segment for later.

Ecco come si presenta:

✓ Punto di controllo: You see a list of contacts with their saved fields.

Step 3: Join a Live Chat

Open a contact and take over the conversation.

This is how human escalation works in practice.

How to Use Landbot API Channel Creator

API Channel Creator lets you run Landbot flows in channels it doesn’t cover natively.

Landbot supports WhatsApp, Messenger, SMS, and API integrations.

Ora analizziamo ogni passaggio.

Step 1: Create an API Channel

Go to Channels and choose API.

Give the channel a clear name.

Step 2: Copy Your Token

Copy the API token and add your webhook URL.

Landbot sends bot replies to that webhook.

Ecco come si presenta:

✓ Punto di controllo: Your API channel shows as active with a token.

Passaggio 3: collega la tua app

Have your developer send user messages to the API endpoint.

Replies come back through the webhook.

How to Use Landbot Marketing Chatbots

Marketing Chatbots let you turn campaign traffic into real conversations.

They work well for quizzes, promos, and event signups.

Ora analizziamo ogni passaggio.

Step 1: Choose a Use Case

Pick one goal, like a quiz, promo, or seminario Web signup.

One goal per bot keeps it focused.

Step 2: Design the Flow

Drag blocks onto the canvas in the visual builder.

Add images, GIFs, buttons, and quick replies to keep it lively.

Ecco come si presenta:

✓ Punto di controllo: Your flow runs top to bottom with no loose ends.

Step 3: Share It

Publish the bot as a landing page.

Drop the link into your ads, emails, or bio.

How to Use Landbot Integrations

Integrazioni let you send chat data to the tools you already use.

Landbot has strong integrations with CRMs and workflow automazione piattaforme.

Ora analizziamo ogni passaggio.

Passaggio 1: Aprire le integrazioni

Click Integrations in the sidebar.

Sfoglia Su Mac, installa l'estensione Raycast per acquisire istantaneamente immagini dal tuo desktop.

Passaggio 2: Connetti un'app

Pick an app like HubSpot, Salesforce, Google Sheets, or Zapier.

Log in to authorize the connection.

Ecco come si presenta:

✓ Punto di controllo: The app shows a Connected status.

Step 3: Add the Integration Block

Drop the integration block into your flow after data capture.

Map each variable to the right field.

How to Use Landbot Website Chatbot

Sito web Chatbot lets you put a bot on any page of your site.

You choose how it appears and where it shows up.

Ora analizziamo ogni passaggio.

Step 1: Pick a Display Format

Choose popup, embed, full page, or live chat widget.

The widget suits most business websites.

Step 2: Customize the Look

Set colors, avatar, and fonts to match your brand.

Preview it on desktop and mobile.

Ecco come si presenta:

✓ Punto di controllo: The preview shows your branded widget.

Step 3: Paste the Code

Copy the snippet and paste it into your site’s HTML.

On WordPress, a header-code plugin works fine.

Landbot Pro Tips and Shortcuts

These tips save the most time once your first bot is live.

Scorciatoie da tastiera

Azione	Scorciatoia
Copy selected block	Ctrl/Cmd + V
Paste block	Anteprima dell'app
Annulla l'ultima modifica	Ctrl/Cmd + Z
Delete selected block	Cancella / Backspace

Funzionalità nascoste che la maggior parte delle persone non nota

• Condition blocks: Branch the chat based on any answer, like budget or country.
• Messaggi personalizzati: Type @name in any message to greet users by name.
• Global keywords: Let words like “menu” or “agent” jump users to any flow.

Landbot Common Mistakes to Avoid

Mistake #1: Building One Giant Bot

Mistake #2: Publishing Without Testing

Mistake #3: Ignoring Privacy Settings

Landbot Troubleshooting

Problem: Bot Not Showing on Your Website

Causa: The snippet is in the wrong spot, or your cache is stale.

Aggiustare: Paste the code before the closing body tag, then clear your cache.

Problem: WhatsApp Messages Not Delivering

Causa: WhatsApp blocks free-form messages after the 24-hour reply window.

Aggiustare: Send an approved template message to restart the conversation.

Problem: AI Agent Gives Wrong Answers

Causa: The knowledge base is thin, vague, or outdated.

Aggiustare: Add clearer sources, remove old ones, and test again.

📌 Nota: If none of these fix your issue, contact Landbot support.

What is Landbot?

Landbot is a no-code chatbot tool for building AI agents on web and WhatsApp.

Think of it like a form builder that actually talks back.

Guarda questa breve panoramica:

Landbot combines structured automation with AI-driven conversations.

For example, it answered 350,000 user queries for Hotelbeds.

Include le seguenti caratteristiche principali:

• Generatore di agenti AI: Build AI agents that answer questions from your own knowledge base
• Whatsapp Automation: Run automated conversations on your WhatsApp Business number
• Metrics Analyzer: Track bot performance and spot exactly where users drop off
• Lead Generation Agent: Replace static forms with chats that capture qualified leads
• Contact Manager: Store, filter, and follow up with every person who chats with your bots
• API Channel Creator: Connect your bots to any app or channel through the API
• Marketing Chatbots: Turn landing pages and ad campaigns into interactive conversations
• Integrazioni: Sync chat data with your CRM and workflow automation tools
• Website Chatbot: Add a chat widget or full-page bot to your site in minutes

Per una recensione completa, consulta la nostra Landbot review.

Landbot Pricing

Here’s what Landbot costs in 2026:

Piano	Prezzo	Ideale per
Gratuito	$0	Testing your first bot
Antipasto	$36/month (annual) · $45/mo (monthly)	Small teams and solo marketers
Professionale	$88/month (annual) · $110/mo (monthly)	Growing teams needing WhatsApp and integrations
Attività commerciale	costume	Grandi aziende con esigenze personalizzate

Prova gratuita: Yes — the Free plan includes 100 AI chats per month.

Garanzia di rimborso: Not advertised, so check the terms before paying.

Ecco la ripartizione completa dei prezzi:

💰 Miglior rapporto qualità-prezzo: Starter — enough for most small teams at $36/month billed annually.

Landbot vs Alternatives

How does Landbot compare? Here’s the competitive landscape:

Guarda questo confronto:

Ecco come si classificano le opzioni migliori:

Attrezzo	Ideale per	Prezzo	Valutazione
Landbot	No-code bots for web and WhatsApp	$36/mese	⭐ 4
Tidio	Live chat for online stores	$29/mese	⭐ 4,5
Molte chat	Instagram and Messenger marketing	15 dollari al mese	⭐ 4.4
Chatfuel	Facebook and WhatsApp bots	24 dollari al mese	⭐ 4.2
Scegli quale	Developer-built AI agents	$89/mese	⭐ 4.4
Voiceflow	Chat and voce agent design	60 dollari al mese	⭐ 4,5
Typebot	Open-source form-style bots	$39/mese	⭐ 4.3
Citofono	Full customer support suite	$29/mese	⭐ 4,5
Drift	B2B sales conversations	Costume	⭐ 4.3

Scelte rapide:

• Il migliore in assoluto: Landbot — the easiest way to build web and WhatsApp bots.
• Miglior budget: ManyChat — cheap, simple social media automazione.
• Ideale per principianti: Tidio — live chat and AI in one simple inbox.
• Ideale per gli sviluppatori: Botpress — deep control over custom AI agents.

🎯 Landbot Alternatives

Looking for Landbot alternatives? Here are the top options:

• 🚀 Ogni modello è compatibile con i temi di Google Slides e i modelli di presentazione di PowerPoint. Basta scaricarlo e aprirlo. Non è necessario alcun software aggiuntivo. Live chat plus an AI support bot, great for small online stores.
• 💰 ManyChat: Low-cost Instagram, Messenger, and TikTok automation built for creators and marketers.
• ⚡ Chatfuel: Fast setup for Facebook and WhatsApp bots using ready templates.
• 🔧 Botpress: Developer-friendly platform for building custom AI agents with code when needed.
• 🎨 Voiceflow: Design and prototype chat and voice agents with your whole team.
• 👶 Typebot: Open-source chatbot builder you can self-host for full data control.
• 💼 Citofono: Full support suite with help desk, inbox, and the Fin AI agent.
• 🏢 Deriva: Conversational marketing for B2B sales teams, now part of Salesloft.

Per l'elenco completo, consultare il nostro Landbot alternatives guida.

⚔️ Landbot Compared

Here’s how Landbot stacks up against each competitor:

• Landbot vs Tidio: Tidio wins for live chat in stores. Landbot wins for flexible WhatsApp and lead flows.
• Landbot vs ManyChat: ManyChat wins on Instagram and price. Landbot wins on websites and WhatsApp.
• Landbot vs Chatfuel: Chatfuel is cheaper for Facebook. Landbot’s builder is more visual and flexible.
• Landbot vs Botpress: Botpress suits developers. Landbot is easier for non-technical teams.
• Landbot vs Voiceflow: Voiceflow wins for voice agents. Landbot wins for fast lead generation bots.
• Landbot vs Typebot: Typebot is open-source and cheap. Landbot offers stronger WhatsApp and AI features.
• Landbot vs Intercom: Intercom is a full help desk. Landbot is cheaper for bot-first teams.
• Landbot vs Drift: Drift targets enterprise B2B sales. Landbot is more affordable for small teams.

Start Using Landbot Now

You learned how to use every major Landbot feature:

• ✅ Generatore di agenti AI
• ✅ Whatsapp Automation
• ✅ Metrics Analyzer
• ✅ Lead Generation Agent
• ✅ Contact Manager
• ✅ API Channel Creator
• ✅ Marketing Chatbots
• ✅ Integrazioni
• ✅ Website Chatbot

Passo successivo: Scegli una funzionalità e provala subito.

Most people start with AI Agent Builder.

Ci vogliono meno di 5 minuti.

Domande frequenti

How do I create a basic chatbot?

Sign up for Landbot and pick a template or start from scratch. Drag blocks onto the builder and add questions. Test the flow, then publish to your website or WhatsApp.

How does Landbot work?

Landbot uses a visual drag-and-drop builder. You connect blocks into flows and mix rule based logic with AI. Then you deploy bots on web, WhatsApp, or Messenger.

Is Landbot easy to use?

Yes. Landbot needs no coding skills. Templates and the visual builder make it beginner-friendly. Complex flows with many conditions take some practice.

Can I use chatbot for free?

Yes. Landbot’s Free plan costs $0 and includes 100 AI chats per month. That’s enough to test a use case before upgrading to Starter.

How do WhatsApp bots work?

WhatsApp bots connect to a WhatsApp Business account through the API. They reply automatically using set flows or AI. Complex questions get handed off to humans.