How to Use Landbot AI Agents & Chatbots (2026)

by Fahim Joharder | Last updated Oct 26, 2026

Quick Start

This guide covers every Landbot feature:

Getting Started — Create account and basic setup
How to Use AI Agent Builder — Build AI agents that answer questions from your own knowledge base
How to Use Whatsapp Automation — Run automated conversations on your WhatsApp Business number
How to Use Metrics Analyzer — Track bot performance and spot exactly where users drop off
How to Use Lead Generation Agent — Replace static forms with chats that capture qualified leads
How to Use Contact Manager — Store, filter, and follow up with every person who chats with your bots
How to Use API Channel Creator — Connect your bots to any app or channel through the API
How to Use Marketing Chatbots — Turn landing pages and ad campaigns into interactive conversations
How to Use Integrations — Sync chat data with your CRM and workflow automation tools
How to Use Website Chatbot — Add a chat widget or full-page bot to your site in minutes

Time needed: 5 minutes per feature

Also in this guide: Pro Tips | Common Mistakes | Troubleshooting | Pricing | Alternatives

Why Trust This Guide

Every step below follows Landbot’s current builder, plans, and documented features — no vendor fluff.

If you’re wondering how to use Landbot, you’re in the right place.

Landbot is a no-code platform for building AI agents and chat bots.

It has powered over 600 million conversations.

But most users only scratch the surface of what it can do.

This guide shows you how to use every major feature, step by step.

Landbot Tutorial

This how to use Landbot tutorial covers setup, all nine features, and time-saving tips.

Landbot

Build AI agents for your website and WhatsApp without writing code. Landbot has powered over 600 million conversations. Start free with 100 AI chats per month.

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Getting Started with Landbot

Before using any feature, complete this one-time setup.

It takes about 3 minutes.

Here’s a quick look at Landbot in action:

Now let’s walk through each step.

Step 1: Create Your Account

Go to Landbot’s website.

Click “Sign up free.”

Enter your email and create a password, or use Google.

✓ Checkpoint: Check your inbox for a confirmation email.

Step 2: Access the App

Landbot runs in your browser, so there’s nothing to download.

Here’s an overview of what you get inside:

✓ Checkpoint: You should see the main dashboard with your bots list.

Step 3: Complete Initial Setup

Answer the short onboarding questions about your use case.

Landbot uses your answers to suggest a starting template.

You can pick that template or start from scratch.

✅ Done: You’re ready to use any feature below.

Try Landbot for free

How to Use Landbot AI Agent Builder

AI Agent Builder lets you build AI agents without any coding skills.

Landbot is a no-code platform, so you set everything up visually.

Now let’s break down each step.

Step 1: Start a New Agent

From the dashboard, click “Build an AI agent.”

Pick a pre-made template or start from scratch.

Step 2: Add Your Knowledge Base

Upload your docs, FAQs, or website URLs as the knowledge base.

This lets the agent handle open-ended questions on its own.

Here’s what this looks like:

✓ Checkpoint: Your sources appear in the knowledge list with a ready status.

Step 3: Set Goals and Handoff

Tell the agent its job, like answering product and pricing questions.

Then add a human escalation rule for complex queries.

✅ Result: Your AI agent answers questions and knows when to hand off.

💡 Pro Tip: Mix rule based steps with AI steps. Use rules to capture data and let AI handle open questions.

Try Landbot for free

How to Use Landbot Whatsapp Automation

Whatsapp Automation lets you run bots on your WhatsApp Business number.

AI agents can run on WhatsApp just like they run on websites.

Now let’s break down each step.

Step 1: Connect Your Number

Go to Channels and select WhatsApp.

Link your WhatsApp Business account through the guided setup.

Step 2: Build Your Flow

Open the WhatsApp builder and drag in your first message.

Add buttons and quick replies so users tap instead of type.

Here’s what this looks like:

✓ Checkpoint: Your flow shows a start point linked to your first message.

Step 3: Test and Go Live

Message your number from your own phone to test the flow.

If every reply looks right, hit Publish.

✅ Result: Your WhatsApp Business number now replies to customers automatically.

💡 Pro Tip: Keep WhatsApp messages short. Long text blocks feel like spam on a phone screen.

Try Landbot for free

How to Use Landbot Metrics Analyzer

Metrics Analyzer lets you see how each bot performs.

Analytics in Landbot tracks conversations, completions, and drop-off rates.

Now let’s break down each step.

Step 1: Open Analytics

Select a bot and click the Analytics tab.

Pick a date range at the top.

Step 2: Check Drop-Off Rates

Look at the funnel view for each step.

Note the question where most people leave.

Here’s what this looks like:

✓ Checkpoint: You see completion and drop-off numbers for each step.

Step 3: Fix Weak Steps

Rewrite, shorten, or remove that step.

Then compare the numbers again after a week.

✅ Result: You know exactly which questions hurt your conversion rate.

💡 Pro Tip: Check metrics weekly, not daily. Small samples give misleading numbers.

Try Landbot for free

How to Use Landbot Lead Generation Agent

Lead Generation Agent lets you collect leads through chat instead of forms.

This is the most common lead generation use case for Landbot.

Now let’s break down each step.

Step 1: Pick a Lead Template

Open the template library.

Choose a lead generation template that fits your offer.

Step 2: Add Validated Fields

Add questions for name, email, and phone.

Landbot captures data through validated fields, so fake emails get rejected.

Here’s what this looks like:

✓ Checkpoint: Each question shows a saved variable, like @email.

Step 3: Send Leads to Your CRM

Connect HubSpot or Salesforce for lead capture.

Each new lead is pushed there automatically.

✅ Result: Every finished chat now becomes a lead record in your CRM.

💡 Pro Tip: Ask one question at a time. This pacing can lift lead conversion rates over long forms.

Try Landbot for free

How to Use Landbot Contact Manager

Contact Manager lets you see every person your bots have talked to.

It also keeps the data each user gave during the chat.

Now let’s break down each step.

Step 1: Open Contacts

Click Contacts in the left sidebar.

You’ll see every user across all your bots.

Step 2: Filter and Segment

Filter by bot, date, or any captured field.

Save the filter as a segment for later.

Here’s what this looks like:

✓ Checkpoint: You see a list of contacts with their saved fields.

Step 3: Join a Live Chat

Open a contact and take over the conversation.

This is how human escalation works in practice.

✅ Result: You can find any contact and step into their chat when needed.

💡 Pro Tip: Limit team roles to what each person needs. Fewer admins means better data security.

Try Landbot for free

How to Use Landbot API Channel Creator

API Channel Creator lets you run Landbot flows in channels it doesn’t cover natively.

Landbot supports WhatsApp, Messenger, SMS, and API integrations.

Now let’s break down each step.

Step 1: Create an API Channel

Go to Channels and choose API.

Give the channel a clear name.

Step 2: Copy Your Token

Copy the API token and add your webhook URL.

Landbot sends bot replies to that webhook.

Here’s what this looks like:

✓ Checkpoint: Your API channel shows as active with a token.

Step 3: Connect Your App

Have your developer send user messages to the API endpoint.

Replies come back through the webhook.

✅ Result: Your bot can now live inside your own app or SMS tool.

💡 Pro Tip: Use the API channel for SMS. Connect it to the SMS provider you already pay for.

Try Landbot for free

How to Use Landbot Marketing Chatbots

Marketing Chatbots let you turn campaign traffic into real conversations.

They work well for quizzes, promos, and event signups.

Now let’s break down each step.

Step 1: Choose a Use Case

Pick one goal, like a quiz, promo, or webinar signup.

One goal per bot keeps it focused.

Step 2: Design the Flow

Drag blocks onto the canvas in the visual builder.

Add images, GIFs, buttons, and quick replies to keep it lively.

Here’s what this looks like:

✓ Checkpoint: Your flow runs top to bottom with no loose ends.

Publish the bot as a landing page.

Drop the link into your ads, emails, or bio.

✅ Result: Your campaign now greets visitors with a chat instead of a form.

💡 Pro Tip: Deploy the same bot on Facebook Messenger too. One account covers web, WhatsApp, and Messenger.

Try Landbot for free

How to Use Landbot Integrations

Integrations let you send chat data to the tools you already use.

Landbot has strong integrations with CRMs and workflow automation platforms.

Now let’s break down each step.

Step 1: Open Integrations

Click Integrations in the sidebar.

Browse the list of available apps.

Step 2: Connect an App

Pick an app like HubSpot, Salesforce, Google Sheets, or Zapier.

Here’s what this looks like:

✓ Checkpoint: The app shows a Connected status.

Step 3: Add the Integration Block

Drop the integration block into your flow after data capture.

Map each variable to the right field.

✅ Result: Chat data now flows straight into your CRM and workflows.

💡 Pro Tip: Place integration blocks after validation steps. That way only clean data reaches your CRM.

Try Landbot for free

How to Use Landbot Website Chatbot

Website Chatbot lets you put a bot on any page of your site.

You choose how it appears and where it shows up.

Now let’s break down each step.

Step 1: Pick a Display Format

Choose popup, embed, full page, or live chat widget.

The widget suits most business websites.

Step 2: Customize the Look

Set colors, avatar, and fonts to match your brand.

Preview it on desktop and mobile.

Here’s what this looks like:

✓ Checkpoint: The preview shows your branded widget.

Step 3: Paste the Code

Copy the snippet and paste it into your site’s HTML.

On WordPress, a header-code plugin works fine.

✅ Result: Your website now has a live chatbot greeting visitors.

💡 Pro Tip: Run the built-in test before publishing. It catches broken paths before real visitors see them.

Try Landbot for free

Landbot Pro Tips and Shortcuts

These tips save the most time once your first bot is live.

Keyboard Shortcuts

Action	Shortcut
Copy selected block	Ctrl/Cmd + C
Paste block	Ctrl/Cmd + V
Undo last change	Ctrl/Cmd + Z
Delete selected block	Delete / Backspace

Hidden Features Most People Miss

Condition blocks: Branch the chat based on any answer, like budget or country.
Personalized messages: Type @name in any message to greet users by name.
Global keywords: Let words like “menu” or “agent” jump users to any flow.

Try Landbot for free

Landbot Common Mistakes to Avoid

Mistake #1: Building One Giant Bot

❌ Wrong: Packing every use case into a single bot with dozens of branches.

✅ Right: Build one bot per goal, then link them where it makes sense.

Mistake #2: Publishing Without Testing

❌ Wrong: Going live without clicking through every branch first.

✅ Right: Use the preview to test each path before you publish.

Mistake #3: Ignoring Privacy Settings

❌ Wrong: Collecting emails and phone numbers with no privacy notice.

✅ Right: Customize the Privacy Policy link in bot settings to build trust.

Try Landbot for free

Landbot Troubleshooting

Problem: Bot Not Showing on Your Website

Cause: The snippet is in the wrong spot, or your cache is stale.

Fix: Paste the code before the closing body tag, then clear your cache.

Problem: WhatsApp Messages Not Delivering

Cause: WhatsApp blocks free-form messages after the 24-hour reply window.

Fix: Send an approved template message to restart the conversation.

Problem: AI Agent Gives Wrong Answers

Cause: The knowledge base is thin, vague, or outdated.

Fix: Add clearer sources, remove old ones, and test again.

📌 Note: If none of these fix your issue, contact Landbot support.

Try Landbot for free

What is Landbot?

Landbot is a no-code chatbot tool for building AI agents on web and WhatsApp.

Think of it like a form builder that actually talks back.

Watch this quick overview:

Landbot Tutorial For Beginners | How To Use Landbot New Updated)

Landbot combines structured automation with AI-driven conversations.

For example, it answered 350,000 user queries for Hotelbeds.

It includes these key features:

AI Agent Builder: Build AI agents that answer questions from your own knowledge base
Whatsapp Automation: Run automated conversations on your WhatsApp Business number
Metrics Analyzer: Track bot performance and spot exactly where users drop off
Lead Generation Agent: Replace static forms with chats that capture qualified leads
Contact Manager: Store, filter, and follow up with every person who chats with your bots
API Channel Creator: Connect your bots to any app or channel through the API
Marketing Chatbots: Turn landing pages and ad campaigns into interactive conversations
Integrations: Sync chat data with your CRM and workflow automation tools
Website Chatbot: Add a chat widget or full-page bot to your site in minutes

For a full review, see our Landbot review.

Try Landbot for free

Landbot Pricing

Here’s what Landbot costs in 2026:

Plan	Price	Best For
Free	$0	Testing your first bot
Starter	$36/month (annual) · $45/mo (monthly)	Small teams and solo marketers
Professional	$88/month (annual) · $110/mo (monthly)	Growing teams needing WhatsApp and integrations
Business	custom	Large companies with custom needs

Free trial: Yes — the Free plan includes 100 AI chats per month.

Money-back guarantee: Not advertised, so check the terms before paying.

Here’s the full pricing breakdown:

💰 Best Value: Starter — enough for most small teams at $36/month billed annually.

Try Landbot for free

Landbot vs Alternatives

How does Landbot compare? Here’s the competitive landscape:

Watch this comparison:

Here’s how the top options stack up:

Tool	Best For	Price	Rating
Landbot	No-code bots for web and WhatsApp	$36/mo	⭐ 4
Tidio	Live chat for online stores	$29/mo	⭐ 4.5
ManyChat	Instagram and Messenger marketing	$15/mo	⭐ 4.4
Chatfuel	Facebook and WhatsApp bots	$24/mo	⭐ 4.2
Botpress	Developer-built AI agents	$89/mo	⭐ 4.4
Voiceflow	Chat and voice agent design	$60/mo	⭐ 4.5
Typebot	Open-source form-style bots	$39/mo	⭐ 4.3
Intercom	Full customer support suite	$29/mo	⭐ 4.5
Drift	B2B sales conversations	Custom	⭐ 4.3

Quick picks:

Best overall: Landbot — the easiest way to build web and WhatsApp bots.
Best budget: ManyChat — cheap, simple social media automation.
Best for beginners: Tidio — live chat and AI in one simple inbox.
Best for developers: Botpress — deep control over custom AI agents.

🎯 Landbot Alternatives

Looking for Landbot alternatives? Here are the top options:

🚀 Tidio: Live chat plus an AI support bot, great for small online stores.
💰 ManyChat: Low-cost Instagram, Messenger, and TikTok automation built for creators and marketers.
⚡ Chatfuel: Fast setup for Facebook and WhatsApp bots using ready templates.
🔧 Botpress: Developer-friendly platform for building custom AI agents with code when needed.
🎨 Voiceflow: Design and prototype chat and voice agents with your whole team.
👶 Typebot: Open-source chatbot builder you can self-host for full data control.
💼 Intercom: Full support suite with help desk, inbox, and the Fin AI agent.
🏢 Drift: Conversational marketing for B2B sales teams, now part of Salesloft.

For the full list, see our Landbot alternatives guide.

⚔️ Landbot Compared

Here’s how Landbot stacks up against each competitor:

Landbot vs Tidio: Tidio wins for live chat in stores. Landbot wins for flexible WhatsApp and lead flows.
Landbot vs ManyChat: ManyChat wins on Instagram and price. Landbot wins on websites and WhatsApp.
Landbot vs Chatfuel: Chatfuel is cheaper for Facebook. Landbot’s builder is more visual and flexible.
Landbot vs Botpress: Botpress suits developers. Landbot is easier for non-technical teams.
Landbot vs Voiceflow: Voiceflow wins for voice agents. Landbot wins for fast lead generation bots.
Landbot vs Typebot: Typebot is open-source and cheap. Landbot offers stronger WhatsApp and AI features.
Landbot vs Intercom: Intercom is a full help desk. Landbot is cheaper for bot-first teams.
Landbot vs Drift: Drift targets enterprise B2B sales. Landbot is more affordable for small teams.

Try Landbot for free

Start Using Landbot Now

You learned how to use every major Landbot feature:

✅ AI Agent Builder
✅ Whatsapp Automation
✅ Metrics Analyzer
✅ Lead Generation Agent
✅ Contact Manager
✅ API Channel Creator
✅ Marketing Chatbots
✅ Integrations
✅ Website Chatbot

Next step: Pick one feature and try it now.

Most people start with AI Agent Builder.

It takes less than 5 minutes.

Try Landbot for free

Frequently Asked Questions

How do I create a basic chatbot?

Sign up for Landbot and pick a template or start from scratch. Drag blocks onto the builder and add questions. Test the flow, then publish to your website or WhatsApp.

How does Landbot work?

Landbot uses a visual drag-and-drop builder. You connect blocks into flows and mix rule based logic with AI. Then you deploy bots on web, WhatsApp, or Messenger.

Is Landbot easy to use?

Yes. Landbot needs no coding skills. Templates and the visual builder make it beginner-friendly. Complex flows with many conditions take some practice.

Can I use chatbot for free?

Yes. Landbot’s Free plan costs $0 and includes 100 AI chats per month. That’s enough to test a use case before upgrading to Starter.

How do WhatsApp bots work?

WhatsApp bots connect to a WhatsApp Business account through the API. They reply automatically using set flows or AI. Complex questions get handed off to humans.