Does lemlist have a CRM?

Lemlist is not a full CRM, but it syncs with HubSpot, Pipedrive, and Salesforce so replies and lead status flow straight into your existing pipeline.

How does lemlist work?

You connect an email account, import leads, build a multi-step sequence, and launch. Lemlist sends, follows up, and collects every reply in one unified inbox.

What is a good open rate for lemlist?

Aim for 50% or higher on a warmed domain with a clean list. Short subject lines and verified addresses drive most of that result.

How to Use Lemlist: A Step-by-Step Guide in 2026

by Fahim Joharder | Last updated Aug 27, 2026

Quick Start

This guide covers every Lemlist feature:

Getting Started — Create your lemlist account and connect an email provider
How to Use Templates — Start from proven email template layouts instead of a blank page
How to Use Campaigns — Build, schedule, and track outbound campaigns from one dashboard
How to Use Email Finder & Verifier — Find verified work email addresses and keep bounce rates low
How to Use Phone Number Finder — Pull direct phone numbers so you can add calls to any sequence
How to Use Inbox Rotation — Spread sending volume across several inboxes to protect sender reputation
How to Use Multichannel Sequences — Combine email, LinkedIn, and calls in one automated multi-step sequence
How to Use Lemwarm — Warm up any email account so your emails reach the primary inbox
How to Use Custom Landing Pages — Send prospects to personalized landing pages that match your pitch
How to Use Unified Inbox — Reply to every channel from one inbox and book more meetings

Time needed: 5 minutes per feature

Also in this guide: Pro Tips | Common Mistakes | Troubleshooting | Pricing | Alternatives

Why Trust This Guide

I’ve run Lemlist campaigns for two years and tested every feature covered here.

This tutorial comes from real hands-on experience, not vendor screenshots.

Lemlist is one of the best known sales outreach tools on the market.

But most people only ever use the basic email sequence.

This guide shows you how to use lemlist properly, feature by feature.

Step by step, with screenshots and pro tips.

Lemlist Tutorial

This How to Use Lemlist tutorial walks through every step, from your first login to advanced multichannel outreach.

Lemlist

Send cold emails that actually get replies. Lemlist combines lead data, personalization, LinkedIn steps, and built-in warmup in one tool. Start free and launch your first campaign today.

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Getting Started with Lemlist

Before you touch a campaign, finish this one-time setup.

The technical setup takes 15 to 30 minutes.

Step 1: Create Your Account

Go to the Lemlist website and click Sign Up.

Enter your work email address and create a password.

✓ Checkpoint: A confirmation email arrives within a minute.

Step 2: Connect Your Email Provider

Connect Gmail, Outlook, or any SMTP email account you plan to send from.

You can log in with one email and send from another, which helps agencies.

Here’s what the sending setup looks like:

✓ Checkpoint: The mailbox shows a green connected status.

Step 3: Add DNS Records and a Signature

Add SPF, DKIM, and a custom tracking domain in your DNS settings.

SPF authorizes lemlist to send emails on your behalf, and DKIM signs them for trust.

DNS records can take up to 48 hours to propagate fully.

✅ Done: Your account settings are complete and you can start creating campaigns.

Try Lemlist for free

How to Use Lemlist Templates

Templates gives you a ready email template library built from real outbound campaigns.

Here’s how to use it step by step.

Step 1: Open the Template Library

Click Templates in the left menu of your lemlist account.

Filter by industry, goal, or channel to match your target audience.

Step 2: Pick a Template and Edit the Copy

Choose a template and rewrite it in your own voice.

Keep the copy conversational and focused on what the prospect actually needs.

Here’s what this looks like:

✓ Checkpoint: The preview pane shows your real data instead of placeholder text.

Step 3: Add Custom Variables

Insert custom variables like first name, company, or a one-line note from your research.

Save the edited version so your whole team can reuse it.

✅ Result: You have a working email template ready for your first campaign.

💡 Pro Tip: Keep subject lines short and plain. Long, salesy subject lines trigger spam filters and drag down open rates.

Try Lemlist for free

How to Use Lemlist Campaigns

Campaigns is where you build, launch, and measure every outbound campaign.

Here’s how to use it step by step.

Step 1: Create a New Campaign

Click Create, then name the campaign after the audience you are targeting.

Clear names save real time once you run ten or more lemlist campaigns.

Step 2: Add Your Leads

Import a CSV, pull leads from the database, or connect your CRM.

Map each column so custom variables fill correctly.

Here’s what this looks like:

✓ Checkpoint: The campaign dashboard shows leads loaded and steps queued.

Step 3: Set the Schedule and Launch

Pick sending days, hours, and daily volume.

Testing send times against your prospects’ time zones lifts reply rates.

✅ Result: Your first campaign is ready to launch with a clean lead list.

💡 Pro Tip: Start at 30 emails a day on a new email account. Ramp up slowly over two weeks.

Try Lemlist for free

How to Use Lemlist Email Finder & Verifier

Email Finder & Verifier finds a work email address and checks it before you send emails.

Here’s how to use it step by step.

Step 1: Search by Name and Company

Enter a full name plus the company domain.

You can also run bulk enrichment on an imported list.

Step 2: Review the Confidence Score

Every result gets a score showing how likely the address is valid.

Push only verified results into your campaign.

Here’s what this looks like:

✓ Checkpoint: Verified contacts show a green status in the lead table.

Step 3: Discard Risky Addresses

Remove catch-all and unknown results before launch.

A good bounce rate stays under 5% to avoid being flagged as spam.

✅ Result: Your list is clean, which protects email deliverability from day one.

💡 Pro Tip: Re-verify any list older than 90 days. Job changes quietly turn good contacts into hard bounces.

Try Lemlist for free

How to Use Lemlist Phone Number Finder

Phone Number Finder pulls direct phone numbers so you can add phone calls to the mix.

Here’s how to use it step by step.

Step 1: Enrich Your Lead List

Select your leads and choose the phone enrichment option.

Lemlist checks several data sources to identify a direct line.

Step 2: Check Coverage Before You Dial

Sort the list by phone numbers found.

Coverage is strongest for mid-market and enterprise sales contacts.

Here’s what this looks like:

✓ Checkpoint: Each enriched lead now shows a direct dial in the contact panel.

Step 3: Add a Call Task to the Sequence

Drop a call step between two email steps.

The task lands in your daily queue with the number attached.

✅ Result: Your reps can reach prospects by phone without leaving the tool.

💡 Pro Tip: Call the day after an email opens twice. That timing turns cold calls into warm ones.

Try Lemlist for free

How to Use Lemlist Inbox Rotating Tool

Inbox Rotation spreads volume across several mailboxes so no single inbox gets burned.

Here’s how to use it step by step.

Step 1: Connect Extra Sending Accounts

Add two or three more mailboxes in your account settings.

Use a dedicated secondary domain for cold emails, never your main business domain.

Step 2: Assign the Inboxes to a Campaign

Open campaign settings and select every mailbox you want in rotation.

Lemlist splits sending evenly across them.

Here’s what this looks like:

✓ Checkpoint: The sending panel lists every connected inbox with its own limit.

Step 3: Cap the Daily Limit per Inbox

Set a sane daily cap on each email account.

Low, steady volume beats one mailbox pushing hundreds of emails.

✅ Result: You can raise total volume without hurting deliverability.

💡 Pro Tip: Give every mailbox its own custom tracking domain. Shared tracking links spread one bad reputation across all of them.

Try Lemlist for free

How to Use Lemlist Multichannel Sequences

Multichannel Sequences is where lemlist lets you run multichannel outreach that mixes email LinkedIn and calls.

Here’s how to use it step by step.

Step 1: Map the Sequence Steps

Sketch the flow before you build it.

A simple pattern is email, LinkedIn visit, follow-up, then a call.

Step 2: Add LinkedIn and Call Actions

Click the plus icon and choose LinkedIn messages, invites, or a call task.

Set a wait time of two or three days between steps.

Here’s what this looks like:

✓ Checkpoint: The sequence builder shows a mixed chain of email, LinkedIn, and call icons.

Step 3: Write Follow-Ups That Add Something New

Never send a bare bump message.

Each follow-up should bring new information to earn a reply.

✅ Result: You have multi-step sequences running across three channels on autopilot.

💡 Pro Tip: Respect opt-out requests instantly and honour time zones. That goodwill protects your domain far more than clever copy.

Try Lemlist for free

How to Use Lemlist Lemwarm

Lemwarm builds sender reputation by exchanging real conversations with a trusted network.

Here’s how to use it step by step.

Step 1: Turn On Warm-Up for Each Mailbox

Open Lemwarm and switch it on for every email provider you connected.

Gmail and Outlook both work.

Step 2: Set the Ramp-Up Curve

Start low and let volume climb over three to four weeks.

Warming up gradually builds a better sender reputation than a hard start.

Here’s what this looks like:

✓ Checkpoint: The dashboard shows a rising inbox rate and a falling spam rate.

Step 3: Watch the Deliverability Report

Check the weekly report for spam placement and inbox rate.

Pause new campaigns if placement drops.

✅ Result: Your emails land in the primary inbox instead of promotions or spam.

💡 Pro Tip: Leave Lemwarm running forever, not just at setup. Reputation decays the moment you stop feeding it.

Try Lemlist for free

How to Use Lemlist Custom Landing Pages

Custom Landing Pages turns one page into hundreds of personalized landing pages.

Here’s how to use it step by step.

Step 1: Build the Page Template

Open the landing pages editor and pick a layout.

Keep it to one message and one call to action.

Step 2: Drop In Custom Variables

Add the same variables you use in emails, like company name or logo.

Each prospect then sees a page that speaks to their business.

Here’s what this looks like:

✓ Checkpoint: The preview shows a sample lead’s company details filled in.

Step 3: Link the Page From Your Sequence

Paste the dynamic link into any email step.

Track clicks per lead inside the campaign report.

✅ Result: Every click sends a prospect to a page built for them.

💡 Pro Tip: Use one page per campaign, not per product. Mixed messages kill conversion faster than a plain design does.

Try Lemlist for free

How to Use Lemlist Unified Inbox

Unified Inbox collects replies from every mailbox and channel in one place.

Here’s how to use it step by step.

Step 1: Open the Inbox Tab

All replies from your connected mailboxes land here.

Filter by campaign, owner, or status.

Step 2: Reply and Tag the Lead

Answer inside lemlist so the thread stays attached to the campaign.

Mark the lead as interested, not now, or not a fit.

Here’s what this looks like:

✓ Checkpoint: Every reply appears with its campaign name beside it.

Step 3: Push Hot Leads to Your CRM

Send interested replies straight to HubSpot, Pipedrive, or Salesforce.

That removes the manual work of copying threads by hand.

✅ Result: You handle every conversation in one inbox and book more meetings.

💡 Pro Tip: Clear the inbox twice a day at fixed times. Replies answered within an hour convert far better.

Try Lemlist for free

Lemlist Pro Tips and Shortcuts

After two years of daily use, these are the tips that saved me the most time.

For example, subject lines under 40 characters earn higher open rates than clever ones.

Review campaign performance every week and let the reports decide what you scale.

Automation also removes the manual tasks that used to eat an hour each morning.

Keyboard Shortcuts

Action	Shortcut
Search leads	Ctrl + K
Save the email template	Ctrl + S
Insert custom variables	{{ }}
Send a test email	Ctrl + Shift + T

Hidden Features Most People Miss

A/B testing: Run two versions of a step and change one variable at a time. That is the only way to learn what really lifts replies.
AI agents: Describe your ideal customer and let the AI agents draft a first sequence you can then edit.
Liquid conditions: Show different copy to different segments inside one email template instead of cloning campaigns.

Try Lemlist for free

Lemlist Common Mistakes to Avoid

Mistake #1: Sending From Your Main Company Domain

❌ Wrong: Blasting cold emails from the same domain your billing and support run on.

✅ Right: Buy a dedicated secondary domain, warm it for three weeks, then send.

Mistake #2: Launching Campaigns Before Warmup Finishes

❌ Wrong: Connecting a fresh mailbox and sending 200 emails on day one.

✅ Right: Let Lemwarm build sender reputation first, then raise volume slowly.

Mistake #3: Personalizing Only the First Name

❌ Wrong: Swapping in a first name and calling that personalization.

✅ Right: Add one line of real research about the company in every opening email.

Try Lemlist for free

Lemlist Troubleshooting

Problem: Emails Land in Spam

Cause: Missing DNS records, a cold domain, or spammy subject lines.

Fix: Recheck SPF and DKIM, turn on Lemwarm, and cut links from the first email.

These advanced tools help you avoid spam filters and reach the primary inbox again.

Problem: Bounce Rate Above 5%

Cause: An old or unverified list full of dead addresses.

Fix: Re-run the verifier on every lead and delete catch-all results before launch.

Problem: The Campaign Will Not Launch

Cause: A missing custom variable value on one or more leads.

Fix: Open the error panel, add fallback values, then hit launch again.

📌 Note: If none of these fix your issue, contact Lemlist support through the in-app chat.

Try Lemlist for free

What is Lemlist?

Lemlist is a sales outreach tool that helps you reach prospects across email, LinkedIn, and phone.

Think of it as a mail merge that also protects your domain and books meetings.

It was founded by Guillaume Moubeche, a co-founder who grew the business without outside funding.

Watch this quick overview:

These are the core features you get:

Templates: Start from proven email template layouts instead of a blank page
Campaigns: Build, schedule, and track outbound campaigns from one dashboard
Email Finder & Verifier: Find verified work email addresses and keep bounce rates low
Phone Number Finder: Pull direct phone numbers so you can add calls to any sequence
Inbox Rotation: Spread sending volume across several inboxes to protect sender reputation
Multichannel Sequences: Combine email, LinkedIn, and calls in one automated multi-step sequence
Lemwarm: Warm up any email account so your emails reach the primary inbox
Custom Landing Pages: Send prospects to personalized landing pages that match your pitch
Unified Inbox: Reply to every channel from one inbox and book more meetings

For a full review, see our Lemlist review.

Try Lemlist for free

Lemlist Pricing

Here’s what Lemlist costs in 2026:

Plan	Price	Best For
Email Pro	$63/month per user	Solo founders running email only
Multichannel Expert	$87/month per user	Teams adding LinkedIn and calls
Enterprise	Custom	Large sales teams needing support

Free trial: Yes, you can test the core features before paying.

Money-back guarantee: No refund window, but you can cancel any time.

💰 Best Value: Multichannel Expert, because LinkedIn messages and phone calls are where reply rates jump.

Try Lemlist for free

Lemlist vs Alternatives

How does Lemlist compare? Here’s the landscape in 2026:

Tool	Best For	Price	Rating
Lemlist	Personalized multichannel outreach	$63/mo	⭐ 4.5
Instantly	High-volume cold emails	$37/mo	⭐ 4.6
Smartlead	Unlimited inbox rotation	$39/mo	⭐ 4.5
Apollo	Contact database	$49/mo	⭐ 4.5
Reply IO	AI agents	$59/mo	⭐ 4.4
Snov	Budget outreach	$39/mo	⭐ 4.4
Saleshandy	Small teams	$36/mo	⭐ 4.4
Hunter	Email finding	$34/mo	⭐ 4.4

Quick picks:

Best overall: Lemlist — personalization plus warmup in one place
Best budget: Saleshandy — most features per dollar for small teams
Best for beginners: Mailshake — simplest campaign builder here
Best for volume: Instantly — unlimited mailboxes for heavy senders

🎯 Lemlist Alternatives

Looking for Lemlist alternatives? These are the top options:

🚀 Instantly: Unlimited mailboxes and fast sending for teams running high-volume cold emails.
💰 Snov: Cheap lead search plus email drip campaigns for small sales teams.
🏢 Apollo: Huge contact database with dialer and CRM built into one platform.
🔍 Hunter: Simple email finder and verifier with a light campaign builder attached.
🧠 Reply IO: Strong AI agents and multichannel steps for sales teams that want automation.
📊 UpLead: Verified B2B data with real-time checks, better for list building than sending.
👶 Mailshake: Beginner-friendly sequences with calls and social steps in one dashboard.
🔒 Woodpecker: Careful sending limits and agency features that guard email deliverability.
⚡ Smartlead: Unlimited inbox rotation and warmup at a low price per seat.
💼 Saleshandy: Affordable sequences, warmup, and lead finder in a single subscription.
🎯 Klenty: Sales engagement with deep CRM sync for outbound teams using HubSpot.
🔥 Warmbox: Pure warmup service you can bolt onto any email provider you already use.
🔧 Maildoso: Done-for-you inboxes and domains with DNS records configured for you.
⭐ Manyreach: Pay-per-email pricing with no seat limits, good for lean agencies.
🌟 Warmy: Automated warmup with deliverability checks across Gmail, Outlook, and more.

For the full list, see our Lemlist alternatives guide.

⚔️ Lemlist Compared

Here’s how Lemlist stacks up against each competitor:

Lemlist vs Instantly: Instantly wins on raw sending volume. Lemlist wins on personalization, LinkedIn steps, and landing pages.
Lemlist vs Snov: Snov is cheaper for basic email outreach. Lemlist offers deeper multichannel outreach and better warmup.
Lemlist vs Apollo: Apollo has more contact data. Lemlist writes and sends better personalized cold emails.
Lemlist vs Hunter: Hunter is the stronger email finder. Lemlist is the stronger campaign and sequence builder.
Lemlist vs Reply IO: Reply IO matches Lemlist on channels. Lemlist has a friendlier editor and stronger templates.
Lemlist vs UpLead: UpLead sells data only. Lemlist actually runs the campaigns once you have that data.
Lemlist vs Mailshake: Mailshake is simpler to learn. Lemlist gives you more control over deliverability settings.
Lemlist vs Woodpecker: Woodpecker suits agencies with strict sending caps. Lemlist suits teams wanting multichannel reach.
Lemlist vs Smartlead: Smartlead costs less at scale. Lemlist offers better copy tools and personalized landing pages.
Lemlist vs Saleshandy: Saleshandy is the budget pick. Lemlist has richer features and a bigger integration list.
Lemlist vs Klenty: Klenty is built around CRM workflows. Lemlist is built around creative outbound campaigns.
Lemlist vs Warmbox: Warmbox only warms inboxes. Lemlist bundles warmup with sending, data, and reporting.
Lemlist vs Maildoso: Maildoso supplies infrastructure. Lemlist supplies the campaigns you run on top of it.
Lemlist vs Manyreach: Manyreach charges per email sent. Lemlist charges per user with far more features.
Lemlist vs Warmy: Warmy focuses on inbox placement testing. Lemlist covers the full outreach workflow instead.

Try Lemlist for free

Start Using Lemlist Now

You now know how to use every major Lemlist feature:

✅ Templates
✅ Campaigns
✅ Email Finder & Verifier
✅ Phone Number Finder
✅ Inbox Rotation
✅ Multichannel Sequences
✅ Lemwarm
✅ Custom Landing Pages
✅ Unified Inbox

Next step: Pick one feature and try it today.

Most people start with Templates.

It takes less than 5 minutes.

Try Lemlist for free

Frequently Asked Questions

What is lemlist used for?

Lemlist is used for cold email and multichannel outreach. Sales teams use it to find leads, personalize messages, warm up inboxes, and book more meetings through automated sequences.

How much does lemlist cost?

Lemlist starts at $63 per month per user on the Email Pro plan. Multichannel Expert costs $87 per month per user, and Enterprise pricing is custom.

What is lemlist’s reputation?

Lemlist has a strong reputation for personalization and deliverability tools. Users rate it around 4.5 out of 5, praising Lemwarm but noting the price sits above budget rivals.

Is lemlist better than Apollo?

It depends on your need. Apollo wins on contact data volume. Lemlist wins on personalized cold emails, LinkedIn steps, custom landing pages, and inbox warmup.

Does lemlist have a free trial?

Yes. Lemlist offers a free trial so you can connect an email account, build a first campaign, and test deliverability before paying for a seat.