

⚡ Veredito rápido:
- Preços: Pipedrive starts at $14/user/month. Close CRM A partir de US$ 35 por assento por mês.
- Ideal para: Pipedrive suits visual pipeline management for pequenas empresas. Close CRM suits high-volume inside sales.
- Principal diferença: Close CRM has built in calling, SMS, and a power dialer. Pipedrive needs other tools for phone work.
- Nossa escolha: Pipedrive for most sales teams. It costs less and covers more of the sales process.

Most sales teams pick a CRM for one of two reasons.
They want to see every deal clearly, or they want to make more calls.
Pipedrive was built for the first group.
Close CRM was built for the second.
That single split explains almost every difference between them.
Visão geral
This Pipedrive vs Close CRM comparison covers pricing, features, and daily functionality.
We also break down which sales teams each system fits best.
Nossas fontes incluem especificações publicadas, documentação do produto e avaliações do G2.
Nossos redatores também passaram um tempo testando ambas as plataformas na prática.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
O que é Pipedrive?
Pipedrive is a sales focused CRM built around a visual sales pipeline.
You drag each deal from one stage to the next.
The board shows the value sitting at every stage of your sales process.
Small businesses use it to track leads, contacts, and follow ups in one place.
Higher plans unlock unlimited pipelines and deeper pipeline management.

Aqui está uma breve demonstração da plataforma em funcionamento.

🏆 Vencedor: Pipedrive
A CRM that makes your sales pipeline easy to read. Good for teams that manage deals across many stages.
Preços do Pipedrive
Here is what Pipedrive costs per user. Prices rise as you unlock more features.
| Plano | Preço | Ideal para |
|---|---|---|
| Lite | US$ 14 por usuário por mês | Vendedores individuais e equipes pequenas |
| Crescimento | US$ 24 por usuário por mês | Growing teams that need email sequences |
| Premium | US$ 49 por usuário por mês | Teams that want advanced reportagem |
| Final | US$ 69 por usuário por mês | Equipes maiores com segurança e necessidades administrativas |
Preços verificados em julho de 2026.

Teste grátis: Yes. Pipedrive offers a 14-day trial with no credit card required.
Garantia de reembolso: No standard refund window. You cancel from the billing page before your renewal date.
📌 Observação: There is no free plan here. Paid add-ons like lead capture and projects sit outside the base price, so users should check the pricing page on the Pipedrive website before they commit.
⚠️ Pricing conflict: Our research notes five annual plans for Pipedrive. Our verified data lists four: Lite, Growth, Premium, and Ultimate. We kept the four-plan figures above. Some customers also feel the add-on upsells act like a bait-and-switch.
Principais benefícios do Pipedrive
Here is what makes Pipedrive worth a look:
- Visual pipeline: Drag-and-drop cards move each deal between phases. You spot stalled sales activities in seconds.
- Interface amigável ao usuário: Navigation is simple enough for new reps. Scheduling follow ups takes very few clicks.
- Custom fields and filters: You shape the sales process to match your negócios. Saved filters show only the data you want.
- Relatórios detalhados: Activities performance and email performance reports track sales performance over time.
- Marketplace access: Over 400 integrations connect Pipedrive to other apps you already run.
- Strong mobile app: Geolocation, offline access, and call logging help field reps update records on the road.

O que nossa equipe observou
Nosso escritor signed up for Pipedrive and spent several days moving real deals through the system. Here is what stood out:

Prós e contras do Pipedrive
✅ Prós
- Entry price starts lower than most sales CRM tools at $14/user/month
- Visual pipeline management makes deal stages easy to read
- Over 400 marketplace integrations plus Zapier for other tools
- Mobile app supports geolocation, offline access, and call logging
- Email marketing and AI Sales Assistant included on paid plans
❌ Contras
- No built in calling, so phone work needs other tools
- Live chat with a human requires an upgrade to a higher plan
- The support chatbot gets weak marks in customer feedback
- Paid add-ons push the real monthly cost above the sticker price
O que é o Close CRM?

Close CRM is a sales platform for high-volume inside sales.
Calling, SMS, and email all live inside the same window.
Reps work a list of leads without switching to other apps.
The interface strips out clutter so teams can focus on the next conversation.
Outbound teams pick it for the power dialer and the automação behind it.

This video walks through the platform screen by screen.

🥈 Runner Up: Close CRM
Built for reps who live on the phone. Calling, SMS, and email sequences run from one screen.
Fechar Preços do CRM
Close CRM charges per seat. Each tier adds more automation and reporting depth.
| Plano | Preço | Ideal para |
|---|---|---|
| Essenciais | US$ 35 por assento por mês | Small teams testing built in calling |
| Crescimento | US$ 99 por assento por mês | Outbound teams using the power dialer |
| Escala | US$ 139 por assento por mês | Larger teams that need the predictive dialer |
Preços verificados em julho de 2026.

Teste grátis: Yes. Close CRM offers a 14-day trial with no credit card required.
Garantia de reembolso: No published refund window. Monthly plans can be cancelled before the next billing date.
📌 Observação: Calling minutes, SMS, and phone numbers are billed on top of the seat price. There is no free plan, but the pricing page is clear about what each tier includes.
⚠️ Pricing conflict: Our research reports a $99 entry tier with a three-user minimum and $49 per extra user. Our verified data lists Essentials at $35/seat/month with three plans total. We kept the verified figures above.
Principais benefícios do Close CRM
Here is what pulls outbound teams toward Close CRM:
- Chamadas integradas: Calls, SMS, and email run inside the CRM. Call recording and logging happen without extra setup.
- Discador automático: It dials several numbers at once. A free rep is routed in the moment a human answers.
- Call Assistant: Every phone call is transcribed and summarised. Reps spend less time typing notes.
- Visualizações inteligentes: Saved filters group prospects by any rule you create. Finding the next call list takes one click.
- Email templates and sequences: Personalised templates send automated outreach across a whole list of contacts.
- Fast support: An in-house team across several time zones answers in under two hours on average.

O que nossa equipe observou
Our writer ran a week of outbound calls through Close CRM before writing this review. Here is what stood out:

Vantagens e Desvantagens do Close CRM
✅ Prós
- Native calling, SMS, and email in one window
- Discador automático e discador preditivo para alto volume de chamadas
- AI call transcription and summaries cut manual note taking
- In-house support answers in under two hours on average
❌ Contras
- Entry seat price is more than double Pipedrive’s Lite plan
- The interface carries a learning curve for new reps
- Around 100 integrations against Pipedrive’s 400+ marketplace
- Mobile app is thinner than Pipedrive’s for field sales
Comparação de recursos
Here is where Pipedrive vs Close gets practical. We compare eleven areas that shape daily work for sales teams.
| Recurso | Pipedrive | Fechar CRM |
|---|---|---|
| Preço inicial | US$ 14 por usuário por mês | US$ 35 por assento por mês |
| Plano Gratuito | ❌ | ❌ |
| Funil de Vendas Visual | ✅ | ✅ |
| Chamadas integradas | ❌ | ✅ |
| Discador automático | ❌ | ✅ |
| Marketing por e-mail | ✅ | ❌ |
| Relatórios avançados | ✅ | ✅ |
| Integrações | 400+ | 100+ |
| Aplicativo móvel | ✅ (offline access) | ✅ (básico) |
| Ideal para | Gerenciamento visual de pipeline | Chamadas de alto volume |
1. Gestão de Oleodutos
Pipedrive: The visual sales pipeline is the whole product. Each deal sits as a card you drag between stages, and the board totals the value waiting at every step. Higher plans allow unlimited pipelines for longer sales cycles.

Fechar CRM: Pipelines exist, but they sit behind the caixa de entrada and call queue. The layout pushes reps toward the next conversation rather than a board view of the sales process.

2. Lead Management and Custom Fields
Pipedrive: Leads land in a separate inbox before they become deals. Custom fields and saved filters let you view data the way your team works.

Fechar CRM: Smart Views filter and group prospects into call-ready lists. Notes and logged call notes are categorised, so finding details inside a client record is quick.

3. Built In Calling and Power Dialer
Pipedrive: There is no native phone system. Calling, call recording, and SMS come from third-party integrations, which adds another vendor and another bill.
Fechar CRM: Deep native call and SMS functionality is the main reason teams switch here. The Power Dialer rings several numbers at once and routes an available rep the moment a human picks up. A predictive dialer sits on the top tier.

⚠️ Aviso: If your reps make fifty or more calls a day, this single category may outweigh everything else in this comparison.
4. Sales Automation and Follow Ups
Pipedrive: Automation features fire on triggers tied to a deal, person, activity, lead, organization, or project. For example, a lead from one source can trigger a follow-up task the same day it arrives.
Fechar CRM: Sales automation points outward. Workflows assign leads to a user or user group, then start outbound communication by email, SMS, or calls. The company positions these tools as a way to double rep productivity.

5. Recursos de IA
Pipedrive: The AI Sales Assistant reads your pipeline and suggests which deal to touch next. It works best when your data is tidy and your stages are consistent.

Fechar CRM: The Call Assistant transcribes and summarises every phone call automatically. Reps stay in the conversation instead of typing while a prospect talks.

6. Email Marketing and Email Sequences
Pipedrive: Campaigns handle real email marketing with templates, segments, and open tracking. That puts newsletters and drip mail in the same system as your deals.

Campaign building uses a drag-and-drop editor, so marketing tasks do not need a designer.

Fechar CRM: The focus is one-to-one outreach, not bulk marketing. You create personalised email templates and email sequences that pause when a prospect replies, all managed from a shared inbox.

7. Reporting and Detailed Reports
Pipedrive: Reporting is broad. Activities performance and email performance reports sit next to deal forecasts, and advanced reporting on higher tiers adds custom dashboards for sales performance.

Fechar CRM: Reports track how leads move through the pipeline and compare one period against another. Call and SMS metrics are the strongest part of the set.

8. Integrações e outros aplicativos
Pipedrive: The marketplace holds over 400 integrations. Popular picks include SendPulse, Quickbooks, Trello, Microsoft Teams, Asana, Slack, Intercom, Zoom, and Fireflies.ai.

Fechar CRM: Over 100 integrations cover communication, automation, finance, support, lead generation, marketing, and collaboration. Microsoft 365, HubSpot, Segment, Gong, JustCall, and Help Scout are all supported.

💡 Dica profissional: Both platforms integrate with Zapier. If your favourite app is missing from either marketplace, that is usually the fastest bridge.
9. Projects, Documents and Templates
Pipedrive: Projects turn a won deal into delivery work with boards and tasks. Documents and templates let you send quotes and contracts without leaving the record.

Signed documents log back against the deal, which keeps handover data in one place.

Fechar CRM: Post-sale project work is not the goal here. Teams that need delivery tracking usually connect a separate tool for that stage.
10. Ease of Use and Mobile Access
Pipedrive: G2 reviews highlight the user friendly interface, and the user interface is rated easier to navigate than the alternative here. The mobile app adds geolocation, offline access, and call logging for reps in the field.
Fechar CRM: There is a learning curve at first, though the layout gets easier once reps know where things live. The mobile app carries core communication tools but is thinner for field sales.
11. Preços e Custos
Let us put the plans side by side.
| Nível | Pipedrive | Fechar CRM |
|---|---|---|
| Livre | ❌ | ❌ |
| Entrada | Versão Lite: US$ 14/usuário/mês | Essencial: US$ 35 por assento por mês |
| Meio | Crescimento: US$ 24 por usuário por mês | Crescimento: US$ 99 por assento por mês |
| Superior | Premium: US$ 49/usuário/mês | Escala: US$ 139 por assento por mês |
| Principal | Ultimate: US$ 69/usuário/mês | — |
Pipedrive: Four plans give you room to start cheap and upgrade later. Even the Ultimate plan costs less per user than Close CRM’s mid tier, and higher tiers pack in more features than similarly priced rivals.
Fechar CRM: This is a premium, all-inclusive product. The seat price covers the phone system, so the comparison is fairer once you add a dialer subscription to the Pipedrive column.

Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Pipedrive | $21 cheaper per seat at entry |
| Heavy phone work | Fechar CRM | Built in calling and power dialer |
| Gerenciamento visual de pipeline | Pipedrive | Drag-and-drop deal stages |
| Campanhas de marketing por e-mail | Pipedrive | Native campaign construtor |
| Automated outbound sequences | Fechar CRM | Email, SMS, and call workflows |
| Field sales on mobile | Pipedrive | Offline access and geolocation |
💰 Seu orçamento
Pipedrive is the cheaper entry point at $14 per user. Close CRM asks $35 per seat, but that price already covers the phone system.
🔌 Seu conjunto de tecnologias
Count the other apps you must integrate. A 400-strong marketplace favours Pipedrive, while teams already running Gong or JustCall may prefer the Close CRM side.
📞 Seu Processo de Vendas
Long, multi-stage deals suit a visual board. High-volume outbound suits a dialer and a call queue.
🎓 Seu nível de experiência
New reps get productive faster on a drag-and-drop board. Expect a short learning curve before the Close CRM layout clicks.
🆓 Testes e demonstrações grátis
Neither product has a free plan, so use the free 14-day trials. If you are interested in both, import twenty real leads and run a normal week on each.
🛟 Opções de suporte
Close CRM keeps an in-house support team across time zones with replies under two hours on average. Pipedrive routes you to a chatbot first, and live chat with a person needs a higher plan.
Guia de Troca
Already on one of these? Here is what changes when you move.
🔄 Está pensando em migrar do Pipedrive para o Close CRM?
✅ O que você vai ganhar:
- Native calling, SMS, and call recording inside the CRM
- Power dialer and AI call transcription
- Support replies in under two hours on average
❌ O que você perderá:
- The drag-and-drop pipeline view your team knows
- Email marketing campaigns and project boards
- Roughly 300 marketplace integrations
📋 Como mudar:
- Export deals, contacts, and custom fields to CSV
- Start a Close CRM trial and map your fields during import
- Rebuild your Smart Views, then port phone numbers last
🔄 Está pensando em migrar do Close CRM para o Pipedrive?
✅ O que você vai ganhar:
- A lower seat price and four plans to grow into
- Visual pipeline management with unlimited pipelines on higher tiers
- Email marketing, projects, and a stronger mobile app
❌ O que você perderá:
- Built in calling, SMS, and the predictive dialer
- Automatic call summaries from the Call Assistant
- Two-hour support replies on every plan
📋 Como mudar:
- Export leads, contacts, and call notes to CSV
- Create a Pipedrive account and build your stages first
- Import the data, then add a calling app from the marketplace
O que nossa avaliação não abordou
This comparison focused on small businesses and mid-sized sales teams. We did not test enterprise security reviews, custom API builds, or bulk seat licensing. Call quality also depends on your region and carrier, which we could not measure. If you manage fifty or more reps, your limitations and priorities will differ from what we describe here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Pipedrive |
| 📊 Gestão de Oleodutos | Pipedrive |
| 📞 Calling and Dialers | Fechar CRM |
| 🤖 Automação de Vendas | Fechar CRM |
| 📈 Advanced Reporting | Pipedrive |
| 🔌 Integrações | Pipedrive |
| 👶 Facilidade de uso | Pipedrive |
| 🛟 Suporte | Fechar CRM |
| 🏆 Vencedor Geral | Pipedrive |
🏆 VENCEDOR: PIPEDRIVE
Pipedrive wins 5 of 8 categories.
Ideal para: visual pipeline management, small businesses, longer sales cycles, field sales teams
These two products chase different buyers. Pipedrive is a sales pipeline you can read at a glance, priced for teams that watch every dollar.
Close CRM is a phone-first system for reps who dial all day. Its calling, SMS, and outreach automation are hard to match at any price.
If your team lives on the phone, the runner-up here is still the right buy. For everyone else, Pipedrive covers more of the sales process for less money.
Mais comparações do Pipedrive
Here is how Pipedrive measures up against other CRM tools:
Pipedrive vence em: cheaper paid entry, faster setup for small teams, cleaner deal board
A HubSpot vence em: a genuine free plan, deeper marketing tools, wider content features
Pipedrive vs Salesforce
Pipedrive vence em: lower admin overhead, shorter onboarding, predictable per-user cost
A Salesforce se destaca em: custom object depth, huge partner network, large-account governance
Pipedrive vence em: sales-first reporting, mature deal forecasting, stronger sales mobile app
Vitórias do CRM na segunda-feira em: flexible board building, cross-team work views, colourful task tracking
Pipedrive vence em: richer automation triggers, larger app marketplace, deeper campaign features
CRM Cápsula vitórias em: a free starter tier, simpler contact records, lighter daily interface
Mais comparações do Close CRM
This video lines Close CRM up against other options before we dig in:
Fechar CRM vs. Imediatamente
Conquistas de CRM próximas de: voz plus SMS in one place, full deal records, live call routing
Vence instantaneamente em: inbox rotation at scale, cheaper e-mail frio seats, deliverability warm-up
Conquistas de CRM próximas de: dialer speed, call transcription, cleaner rep workspace
Keap vitórias em: invoicing and payments, appointment booking, small-business marketing automation
Conquistas de CRM próximas de: outbound calling, rep-level activity metrics, prospect Smart Views
ActiveCampaign vitórias em: broadcast email design, lifecycle nurture flows, lower cost per contact
Conquistas de CRM próximas de: dialer depth, faster human support, tighter outbound workflows
O Freshsales CRM se destaca em: lower seat pricing, built-in chat widgets, tie-ins to a wider product suite
Perguntas frequentes
Qual CRM é melhor que o Pipedrive?
It depends on the job. Close CRM is better for phone-heavy outbound teams. HubSpot suits marketing-led growth. For visual deal tracking on a small budget, Pipedrive still wins.
What is the difference between Pipedrive and Cloze?
They are separate products. Cloze is a relationship assistant that builds contact history automatically. Pipedrive is a sales pipeline CRM for teams that manage deals through stages.
Para que serve o Close IO?
Close.io is the former name of Close CRM. Teams use it for inside sales: calling, SMS, email sequences, and tracking leads through the pipeline from one screen.
O Pipedrive pode ser usado como um CRM?
Yes. It is a full CRM. You store contacts, log sales activities, manage deals across stages, and pull detailed reports on sales performance.
What is better, HubSpot or Pipedrive?
HubSpot offers a free plan and stronger marketing features. Pipedrive costs less on paid tiers and gives sales teams a simpler pipeline. Pick by which side matters more.













