⚡ Szybki werdykt:
- Wycena: ActiveCampaign starts at $15/month. Capsule CRM has a free version, then $18/user/month.
- Najlepiej dla: ActiveCampaign for marketing and sales automation. Capsule for simple contact management and a clean sales pipeline.
- Kluczowa różnica: ActiveCampaign is an email marketing platform with a built in CRM. Capsule is a CRM that sends email through its Transponować integracja.
- Nasz wybór: ActiveCampaign, because it covers email campaigns, SMS, and deal tracking in one dashboard.
💡 How we broke the tie: Both tools score 4.0 in our rating data. We gave ActiveCampaign the win because it covers marketing, sales, and CRM work, while Capsule covers CRM only. If you already run email elsewhere, that edge disappears.
ActiveCampaign and Capsule CRM both promise to keep your customers organised.
They are not competing for the same buyer.
ActiveCampaign is built for marketing automation first, with sales tools attached.
Capsule CRM is built for keeping track of people and deals.
One is a marketing engine. The other is a tidy address book with a sales process on top.
Przegląd
This ActiveCampaign vs Capsule CRM comparison covers pricing, core features, automation, and ease of use.
Nasz pisarz spent hands-on time inside ActiveCampaign directly.
Notes on Capsule come from its documentation, pricing page, and G2 reviews.
By the end, you will know which crm platform fits your biznes.
Czym jest ActiveCampaign?
ActiveCampaign is a customer experience automation platform for email marketing and sales automation.
It sends automated emails, tekst messages, and notifications to your leads.
The visual, drag-and-drop budowniczy lets you build automations without writing code.
A built in CRM ships with every plan, so deals and email campaigns live together.
Most people pick it for advanced automation rather than simple newsletters.
🏆 Zwycięzca: ActiveCampaign
Over 900 automation templates and 950+ integrations. Email, SMS, and deals in one place. Free 14-day trial, no card needed.
Cennik ActiveCampaign
ActiveCampaign offers four paid tiers. There is no free plan.
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Rozrusznik | 15 USD/miesiąc | Small teams starting with email marketing automation |
| Plus | 49 USD/miesiąc | Businesses that need the CRM and lead scoring |
| Zawodowiec | 79 USD/miesiąc | The more advanced user who wants custom reports |
| Przedsiębiorstwo | 145 USD/miesiąc | Big businesses needing a dedicated account team |
Pricing verified September 2026.
Bezpłatny okres próbny: 14 days, no credit card required, with access to most Professional-tier features.
Gwarancja zwrotu pieniędzy: None advertised. Yearly billing saves 20%, so test on the trial before you pay annually.
📌 Notatka: Every price above scales with your contact count. Transactional email, SMS add ons, and CRM add ons are billed separately, so the sticker price is a floor, not a ceiling.
⚠️ Pricing conflict flagged: Some sources list the entry plan at $19/month. Our pricing data records $15/month, and we use our data throughout this article. Check the live pricing page before you buy.
Główne korzyści ActiveCampaign
Here is what makes ActiveCampaign worth a look:
- 900+ pre built templates: Automation recipes cover welcome series, follow up email chains, and cart abandonment. You start from a working flow, not a blank canvas.
- Deep segmentation: Advanced segmentation groups contacts by website visits, location, purchase history, or interaction history.
- Multi-channel reach: Run email, SMS, WhatsApp, and social campaigns from one dashboard. You can send SMS from the same automation that sends the email.
- Strong deliverability: ActiveCampaign’s deliverability scores well in independent inbox tests, which matters more than any feature list.
- Built-in sales tools: Lead scoring, pipelines, and a mobile app for deals and contacts come with the ActiveCampaign CRM.
- Free migration: ActiveCampaign moves your lists and templates over from other email marketing services at no cost.
- Privacy handling: The platform is GDPR compliant and stores customer data on US servers.
Co zauważył nasz zespół
Our writer set up a live account and built a two-branch welcome series inside it. Here is what stood out from that hands-on time:
Zalety i wady ActiveCampaign
✅ Zalety
- Over 900 automation templates and a drag-and-drop builder
- Built-in CRM with lead scoring on every plan
- Email, SMS, WhatsApp, and ads run from one account
- Free migration from other email marketing software
- 14-dniowy bezpłatny okres próbny bez karty kredytowej
❌ Wady
- Overkill if you only send simple newsletters
- No free plan, and costs climb with contact count
- The Starter plan caps you at 5 actions per automation
- Phone support and single sign-on sit on the higher tiers
Czym jest Capsule CRM?
Capsule CRM is cloud-based crm software built for small to medium businesses.
It centralises people, companies, emails, notes, and files in one place.
The interface is minimal, so teams adopt it without a dedicated account manager or admin.
Its sales pipeline view shows every open deal and its stage at a glance.
Capsule calls this approach “powerful simplicity”, and that is a fair description.
Runner Up: Capsule CRM
A clean CRM for 250 contacts free. Project boards, task tracking, and 60+ native integrations without the learning curve.
Cennik Capsule CRM
Capsule CRM cost is charged per user, so the price grows with headcount.
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Bezpłatny | $0 | Two users and up to 250 contact records |
| Rozrusznik | 18 USD/użytkownik/miesiąc | A mała firma tracking one sales pipeline |
| Wzrost | 36 USD/użytkownik/miesiąc | Teams needing multiple sales pipelines and reporting tools |
Pricing verified September 2026.
Bezpłatny okres próbny: 14 days on the paid tiers, plus a permanent free version for two users.
Gwarancja zwrotu pieniędzy: None advertised. Annual billing carries a discount of up to 15%.
📌 Notatka: The free version caps storage at 50MB and leaves out reporting entirely. You cannot generate reports until you move to a paid plan.
⚠️ Pricing conflict flagged: Capsule’s own page lists five tiers, including Advanced and Ultimate, with Starter at $21 and Growth at $38 when not billed annually. Our pricing data records three plans at $0, $18, and $36 per user per month, and those are the figures used here. Confirm on the live page before you buy.
Kluczowe korzyści z CRM kapsułkowego
Here is where Capsule earns its place among mała firma crm providers:
- 360-degree contact view: Every contact record holds communication history, notes, and social profiles. You can add notes to a person or a company in seconds.
- Zarządy projektów: Post-sale delivery work links straight to the won deal, so project management sits beside the sales opportunities that created it.
- Tracks and workflow automations: Templated task lists handle repeatable jobs like onboarding, and higher tiers add multi-step rules.
- Real integrations: Xero, QuickBooks, Mailchimp, and over 1,000 other integrations through Zapier.
- Google and Microsoft support: Add contacts from Gmail with Google Workspace, or reach your Capsule account data inside Microsoft 365.
- Custom pipelines: Build a pipeline that matches your actual sales cycle instead of a generic five-stage template.
- Genuinely cheap start: A free version for 250 contacts lets you test the whole idea before spending anything.
Co zauważył nasz zespół
Note: We have not had extended hands-on time inside a Capsule account yet. The observations above come from Capsule’s documentation, its pricing page, and G2 reviews. G2 reviews consistently highlight the contact management and pipeline views as the easiest parts to learn, while the email tracking method draws the most criticism.
Zalety i wady Capsule CRM
✅ Zalety
- Clean, user friendly interface that needs almost no training
- Free version for 250 contacts and two users
- Project boards tie delivery work to closed deals
- 60+ native integrations plus Zapier
❌ Wady
- Email tracking needs you to BCC an address manually
- Google and Microsoft sync runs one way only
- Support is email-only, with no live chat or help desk queue
- Thinner on advanced features than larger crm system rivals
Porównanie funkcji
These two tools overlap on contacts and deals. They split apart everywhere else.
Here are the ten areas that decide which one belongs in your stack.
| Funkcja | Aktywna kampania | Kapsułkowy CRM |
|---|---|---|
| Cena wywoławcza | 15 USD/miesiąc | $0, then $18/user/month |
| Bezpłatny plan | ❌ | ✅ |
| Kampanie e-mailowe | ✅ Natywny | ✅ Via Transpond |
| Zaawansowana automatyzacja | ✅ | ⚠️ Basic on paid tiers |
| Built In CRM | ✅ Wszystkie plany | ✅ Core product |
| Punktacja potencjalnych klientów | ✅ Plus and above | ❌ |
| SMS and WhatsApp | ✅ Add ons | ❌ |
| Zarządy projektów | ❌ | ✅ |
| Strony docelowe | ✅ | ❌ |
| Najlepsze dla | Automatyzacja marketingu i sprzedaży | Proste zarządzanie kontaktami |
1. Email Marketing and Campaigns
Aktywna kampania: This is the home turf. The email builder ships with email templates, an AI writing asystent, and RSS triggered sends for blog digests. Transactional emails run through a separate add on.
CRM kapsułkowy: Email marketing arrives through the Transpond integration or a Mailchimp link. It works, but it is a bolt-on rather than a native newsletter tool.
2. Contact Management and Custom Fields
Aktywna kampania: Contacts carry tags, custom fields, and custom objects on higher tiers. The record is built to trigger marketing, so it stores behaviour more than relationship notes.
CRM kapsułkowy: Contact records are the point of the product. Emails, calls, and files sit in one hub, and other team members see the same history natychmiast.
3. Sales Pipeline and Lead Scoring
Aktywna kampania: Lead scoring adds points as contacts open, click, or visit pricing pages. That turns lead generation traffic into a ranked list your sales process can work through.
CRM kapsułkowy: Pipelines are cleaner and easier to read. There is no scoring engine, so lead management stays manual and depends on your team updating stages.
4. Automation and Task Tracking
Aktywna kampania: Multi-step workflows with conditional logic go far past basic drip campaigns. You can A/B test entire automation paths, and predictive sending picks delivery times from past behaviour.
CRM kapsułkowy: Tracks turn repeatable business processes into templated task lists. Workflow automations exist on higher tiers, but they move tasks, not marketing campaigns.
5. Reporting and Custom Reports
Aktywna kampania: Custom reports land on the Pro tier. Attribution, automation performance, and campaign revenue all report inside the same account.
CRM kapsułkowy: Reporting features cover conversion rates, pipeline health, and revenue forecasting. The free version has none, so you must pay to generate reports at all.
6. Integrations and Add Ons
Aktywna kampania: Over 950 integrations, including Shopify, Salesforce, WordPress, Microsoft Dynamics, and Zapier. Premium integrations cover CRM and ecommerce platforms, and add ons handle SMS, transactional email, and HIPAA support.
CRM kapsułkowy: Around 60 native connections, plus Xero, QuickBooks, and 1,000 other integrations via Zapier. Full integration with Google Workspace, formerly G Suite, is one way only.
⚠️ Ostrzeżenie: One-way sync means edits made in Capsule do not podróż back to Gmail or Microsoft 365. Check that before you move your whole contact list across.
7. Landing Pages and Dynamic Content
Aktywna kampania: Build landing pages, then trigger automations from the form submission. Conditional content and dynamic content swap blocks in an email based on custom fields or purchase history.
CRM kapsułkowy: No landing page builder and no dynamic email blocks. This is squarely outside what Capsule sets out to do.
8. AI and Content Creation
Aktywna kampania: Active Intelligence agents can draft campaigns and suggest high-value segments from live data. AI content generation sits inside the email editor itself.
CRM kapsułkowy: AI here is limited and mostly lives in the Transpond side of the house. If AI drafting matters to your digital marketing, this is a gap.
9. Ease of Use and Mobile App
Aktywna kampania: Menus are navigable and onboarding includes a personalised checklist. The depth still costs you time, and phone support only appears on higher plans.
CRM kapsułkowy: Faster to learn than most other CRMs, with iOS and Android apps for tasks and contacts. G2 reviews rate the mobile app as useful but less polished than the web view.
10. Ceny i koszty
The two price models are not comparable line for line. One charges by contacts, the other by seat.
| Szczebel | Aktywna kampania | Kapsułkowy CRM |
|---|---|---|
| Bezpłatny | ❌ Brak darmowego planu | $0 for 2 users |
| Wejście | Starter: 15 USD/miesiąc | Starter: $18/user/month |
| Średni | Plus: 49 USD/miesiąc | Growth: $36/user/month |
| Górny | Za: 79 USD/miesiąc | ❌ |
| Szczyt | Przedsiębiorstwo: 145 USD/miesiąc | ❌ |
Aktywna kampania: A five-person team pays the same $15/month at Starter as a solo user, because billing follows contacts. Costs rise as your list grows, not as you hire.
CRM kapsułkowy: That same five-person team pays $90/month on Starter. Capsule is cheaper for one or two people and pricier once the team grows.
Różne scenariusze
| Jeśli potrzebujesz… | Wybierać | Dlaczego |
|---|---|---|
| Bezpłatny punkt startowy | Kapsułkowy CRM | Free plan, 250 contacts |
| Intelligent marketing automation | Aktywna kampania | Ponad 900 szablonów, logika warunkowa |
| Simple deal tracking | Kapsułkowy CRM | Cleaner pipeline, faster to learn |
| Email plus SMS in one place | Aktywna kampania | Multi-channel from one account |
| A growing headcount | Aktywna kampania | Billing follows contacts, not seats |
| Post-sale project work | Kapsułkowy CRM | Project boards linked to deals |
💰 Twój budżet
Under three users, Capsule wins on paid plans and has a free tier to boot. Past five seats, ActiveCampaign’s contact-based billing usually costs less.
🔌 Twój zestaw technologii
Shopify and WordPress users get more out of ActiveCampaign’s 950+ connections. Xero and QuickBooks shops often find Capsule slots in with less work.
📝 Twój proces sprzedaży
Long consultative cycles with lots of notes suit Capsule’s account management style. High-volume sales engagement with scored leads suits ActiveCampaign.
🎓 Twój poziom doświadczenia
Capsule needs no training and almost no setup. ActiveCampaign rewards the more advanced user who will actually use its key features.
🆓 Bezpłatne wersje próbne i dema
Both give you 14 days without a credit card. Load real customer data into each one, not sample contacts, or the test proves nothing.
🛟 Opcje wsparcia
Capsule is email-only, backed by a knowledge base. ActiveCampaign adds chat, and phone support plus a dedicated account team on the Enterprise plan.
Przewodnik po przełączaniu
Already on one of them? Here is what changes when you move.
🔄 Przechodzisz z ActiveCampaign do Capsule CRM?
✅ Co zyskasz:
- A free version for small teams under 250 contacts
- Project boards that carry won deals into delivery
- A far shorter learning curve for non-technical staff
❌ Co stracisz:
- Lead scoring and behavioural triggers
- Native email campaigns, landing pages, and SMS
- Multi-step automation with conditional branching
📋 Jak przełączyć:
- Export contacts, deals, and tags from ActiveCampaign as CSV
- Open a Capsule account on the free tier and import the file
- Rebuild your pipeline stages, then connect Transpond for email
🔄 Przechodzisz z Capsule CRM do ActiveCampaign?
✅ Co zyskasz:
- Sales and marketing in one dashboard instead of two tools
- Automation that reacts to opens, clicks, and page visits
- More advanced features like custom reports and predictive sending
❌ Co stracisz:
- The free plan and the simplicity that came with it
- Tablice projektowe do prac posprzedażowych
- A pipeline your whole team already understands
📋 Jak przełączyć:
- Export your contact records and opportunity list from Capsule
- Start the 14-day trial and ask for the free migration service
- Rebuild pipelines, then build automations from the template library
Czego nie objęła nasza recenzja
We looked at these tools from the angle of small teams and small businesses. We did not test Capsule’s higher tiers, ActiveCampaign’s HIPAA add on, or how either handles a 100,000-contact database. Non profits and agencies with client sub-accounts have needs we did not cover here. Both vendors ship new features often, so check the live pages if a specific zdolność decides your purchase.
Ostateczny werdykt
| Kategoria | Zwycięzca |
|---|---|
| 💰 Cennik | Kapsułkowy CRM |
| 🚀 Główne funkcje | Aktywna kampania |
| ⚡ Automatyzacja | Aktywna kampania |
| 🎯 Zarządzanie kontaktami | Kapsułkowy CRM |
| 👶 Łatwość użytkowania | Kapsułkowy CRM |
| 🔌 Integracje | Aktywna kampania |
| 📊 Raportowanie | Aktywna kampania |
| 🏆 Zwycięzca klasyfikacji generalnej | Aktywna kampania |
🏆 ZWYCIĘZCA: ACTIVECAMPAIGN
ActiveCampaign wins 4 of 7 categories.
Najlepiej dla: email marketing automation, lead scoring, multi-channel campaigns
There is no perfect CRM, and these two are not really rivals. ActiveCampaign is a marketing platform with sales tools inside it. Capsule is a great tool for keeping customer interactions organised, nothing more and nothing less.
We recommend ActiveCampaign if you want marketing and sales automation running from one account. The ActiveCampaign CRM will not replace Salesforce, but it removes a second subscription for most small businesses.
Use Capsule instead when your bottleneck is memory, not marketing. If nobody on your team wants to build automations, all the features in ActiveCampaign are money you will not spend well.
Więcej informacji o ActiveCampaign w porównaniu
Weighing other Alternatywy dla ActiveCampaign? Here is the short version:
ActiveCampaign wygrywa w kategoriach: lower entry price, deeper email automation logic, cheaper multi-seat access
HubSpot wygrywa w kategoriach: a genuine free tier, tighter sales reporting, a larger partner and knowledge base
ActiveCampaign vs Zachować
ActiveCampaign wygrywa w kategoriach: starting cost, segmentation depth, breadth of native connections
Keap wygrywa w: quoting and invoicing built in, guided onboarding, appointment booking
ActiveCampaign vs Pipedrive
ActiveCampaign wygrywa w kategoriach: native email campaigns, behaviour-based triggers, landing pages
Pipedrive wygrywa w kategoriach: pipeline clarity, activity-based selling, faster rep onboarding
Więcej informacji na temat CRM kapsułkowego w porównaniu
Capsule sits in a crowded field. These three come up most often:
Kapsułowy CRM kontra Pipedrive
Capsule wygrywa w kategoriach: free tier, project boards after the sale, lower cost per user
Pipedrive wygrywa w kategoriach: sales forecasting, automation depth, call and email tracking without BCC
Capsule wygrywa w kategoriach: simpler setup, cleaner interface, no configuration consultant needed
Zoho wygrywa w kategoriach: lower per-seat pricing at scale, built-in analytics, a wider product family
CRM kapsułkowy kontra Freshsales
Capsule wygrywa w kategoriach: speed of adoption, task tracking, księgowość integracje
Freshsales wygrywa w kategoriach: built-in phone and chat, AI deal scoring, richer reporting on lower tiers
Często zadawane pytania
Do czego służy ActiveCampaign?
It runs email campaigns, text messages, and automated follow up email sequences. The platform also tracks deals, so marketing and sales work from the same contact data.
Czy ActiveCampaign to CRM?
Yes, a CRM ships with every plan. It handles pipelines, tasks, and lead scoring, though dedicated crm software still offers deeper record customisation.
Do czego służy Capsule CRM?
Small businesses use it to store contacts, log conversations, track sales opportunities, and manage post-sale projects. It is a relationship record first, a marketing tool second.
Ile kosztuje Capsule CRM?
The free version costs nothing for two users. Paid plans start at $18 per user per month, with Growth at $36, and annual billing cuts the rate.
Co to jest najlepsze oprogramowanie CRM?
It depends on the job. Pick ActiveCampaign for automation-led growth, Capsule for straightforward relationship tracking, and read our full ActiveCampaign review before committing to a paid tier.
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