Snelstart
Deze handleiding behandelt alle HubSpot-functies:
- Aan de slag — Create your HubSpot account and basic setup
- Hoe gebruik je een marketingplatform? — Run email campaigns, landing pages, and forms from one place
- Hoe inhoudsindeling te gebruiken — Plan, publish, and organise blog posts and web pages
- Hoe gebruik je e-commercebeheer? — Connect your store, track orders, and recover abandoned carts
- Hoe AI-automatisering te gebruiken — Hand repetitive follow-ups and data entry to Breeze AI agents
- Hoe u rapportage en analyses kunt gebruiken — Build dashboards that track lead conversion and revenue
- Hoe u contactbeheer kunt gebruiken — Store every contact, company, and deal in one shared record
Benodigde tijd: 5 minuten per film
Ook in deze handleiding: Professionele tips | Veelgemaakte fouten | Probleemoplossing | Prijzen | Alternatieven
Waarom zou je deze gids vertrouwen?
I’ve run HubSpot for three years across two client accounts and tested every feature here.
HubSpot is the CRM most marketing teams end up standardising on.
But most people only ever touch contacts and a single email tool.
This guide shows you how to use HubSpot properly, feature by feature.
Step by step, with screenshots and the shortcuts I actually use.
HubSpot-handleiding
This How to Use HubSpot tutorial walks through setup, the six core tools, and the habits that keep data clean.
HubSpot
Keep contacts, emails, deals, and support tickets in one CRM. HubSpot’s free tools cost nothing and scale as your team grows. Start free — no credit card needed.
Aan de slag met HubSpot
Before any feature makes sense, finish this one-time setup.
Het duurt ongeveer drie minuten.
Here’s what the platform looks like in daily use:
Laten we nu elke stap eens doornemen.
Stap 1: Maak uw account aan
Go to hubspot.com and click Get free CRM.
Enter your work email, then sign up with your name and company details.
Your HubSpot account starts on the free tier automatically.
✓ Controlepunt: Controleer uw inbox for the confirmation email.
Step 2: Install the Tracking Code
HubSpot is browser-based, so there’s nothing to download.
Open Settings, then Tracking & Analytics, and copy the tracking script.
Paste it before the closing body tag on your site.
This is what tracking unlocks — email opens, clicks, and page views per contact.
✓ Controlepunt: The tracking status turns green within a few minutes.
Step 3: Import Data and Set Lifecycle Stages
Audit your spreadsheet first and delete duplicates and dead addresses.
Bad data imported on day one haunts every report you build afterwards.
Then import contacts and companies from your old CRM.
Set Lifecycle Stages next: Subscriber, Lead, MQL, SQL, Opportunity, Customer.
These stages decide which contacts your workflows and reports pick up later.
Agree naming conventions for properties, lists, and workflows on day one.
✅ Klaar: Your HubSpot account is tracking visitors and holding clean data.
Hoe gebruik je het HubSpot-marketingplatform?
Marketingplatform lets you run email, landing pages, and forms from one dashboard.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Open the Marketing Menu
Click Marketing in the left sidebar menu.
Tools sit in categories based on how they support your process.
What you see depends on your permissions and subscription.
Marketing Hub Starter unlocks email sending; the free tier caps daily volume.
Step 2: Build a Landing Page and Form
Pick Landing Pages, choose a template, and drop in a form.
Every submission lands straight in the CRM as a new contact.
Zo ziet het eruit:
✓ Controlepunt: Your form appears live on the published page.
Step 3: Send a Behaviour-Triggered Email
Create a workflow that fires on a form submission or page visit.
Personalise the email with contact properties like first name and industry.
✅ Resultaat: Your landing page captures leads and emails them without manual work.
💡 Pro-tip: Send campaign emails Tuesday to Thursday morning. My open rates jump roughly eight percent.
How to Use HubSpot Content Arranger
Inhoudsindeling lets you plan, write, and publish blog posts and site pages.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Open Content Tools
Go to Content, then Blog, and click Create blog post.
The editor handles drafting, SEO fields, and scheduling in one screen.
Content tools sit under the same menu as landing pages and website pages.
Step 2: Set Topics and Internal Links
Assign each post a topic cluster and link related pages together.
HubSpot flags missing meta descriptions and weak title tags as you write.
Zo ziet het eruit:
✓ Controlepunt: The SEO panel shows no red warnings.
Step 3: Schedule and Track
Pick a publish date, then watch views and conversions per post.
✅ Resultaat: Your blog publishes on schedule with SEO fields filled in properly.
💡 Pro-tip: Add a form to every blog post template. Bare posts convert far worse.
How to Use HubSpot E-Commerce Manager
E-commercebeheer lets you connect your store and track orders inside the CRM.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Stap 1: Verbind uw winkel
Open the App Marketplace and install the Shopify or WooCommerce app.
Products, orders, and customers sync into HubSpot automatically.
Step 2: Build Abandoned Cart Workflows
Create a workflow triggered by the abandoned cart property.
Send a reminder after one hour, then a discount after a day.
Suppress anyone who completed checkout so buyers never get the discount email.
Zo ziet het eruit:
✓ Controlepunt: Test orders appear on the contact record.
Step 3: Segment by Purchase History
Build lists for repeat buyers, lapsed customers, and high-value orders.
✅ Resultaat: Carts get recovered automatically and buyers land in the right segment.
💡 Pro-tip: Exclude customers who bought in the last week from promo sends.
Hoe u HubSpot AI-automatisering kunt gebruiken
AI Automatisering hands repetitive work to Breeze AI agents inside your account.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Turn On Breeze
Open Settings, find Breeze AI, and switch on the agents you need.
Breeze handles lead enrichment, ontmoeting transcripts, and common customer queries.
Enrichment fills company size and industry without anyone typing it manually.
Step 2: Set Up Lead Scoring
Score leads on email engagement, page visits, and form fills.
High scorers route to sales automatically instead of sitting in a list.
Zo ziet het eruit:
✓ Controlepunt: Scores update on contact records within minutes.
Step 3: Automate Follow-Ups and Tickets
Build sequences that send timed, personalised bereik without daily effort.
Add rules that create support tickets from inbound chat messages.
✅ Resultaat: Repetitive follow-ups, scoring, and ticket creation now run without you.
💡 Pro-tip: Review Breeze-enriched records monthly — guessed job titles need a human check.
Hoe u HubSpot-rapportage en -analyse kunt gebruiken
Rapportage & Analytics turns raw activity into dashboards your team actually reads.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Create a Dashboard
Go to Reporting, then Dashboards, and start from a template.
Sales, marketing, and service templates each ship with sensible defaults.
Step 2: Add the KPIs That Matter
Track lead conversion rates, email performance, and revenue by source.
Filter each report by owner, pipeline, or date range.
Attribution reports show which blog posts and campaigns actually produced revenue.
Zo ziet het eruit:
✓ Controlepunt: Each report loads with real data, not zeros.
Step 3: Schedule Email Delivery
Send the dashboard to your team every Monday morning automatically.
✅ Resultaat: Your team sees the same numbers weekly without asking for them.
💡 Pro-tip: Cap dashboards at six reports — anything longer stops getting opened.
How to Use HubSpot Contact Manager
Contactbeheer keeps every contact, company, and deal on one shared record.
Hieronder leggen we stap voor stap uit hoe je het gebruikt.
Step 1: Create Custom Properties
Add properties for the data your bedrijf daadwerkelijk nodig.
Lead source, industry, and job title are the usual starting three.
Stick to your naming convention so nobody creates a second Industry field.
Step 2: Build Your Deal Pipeline
Match stages to your real process: Prospecting, Qualification, Demo, Closed-Won.
HubSpot’s defaults include Appointment Scheduled, Qualified to Buy, and Proposal Sent.
Zo ziet het eruit:
✓ Controlepunt: New deals drop into the first pipeline stage.
Step 3: Sync Outside Tools
Use Data Sync to connect Google Contacts, Mailchimp, or your help desk.
Operations Hub syncs records both ways, so nobody retypes anything.
✅ Resultaat: Every rep sees the same contact history and the same deal stage.
💡 Pro-tip: Add a meetings link to your email signature — bookings update the CRM direct.
HubSpot Pro-tips en sneltoetsen
After three years in the platform, these are the tips I hand new hires.
Most of them save more time than any single automation does.
Toetsenbord sneltoetsen
| Actie | Snelkoppeling |
|---|---|
| Wereldwijde zoekopdracht | / |
| Een nieuw record aanmaken | C |
| Log a call on a record | L |
| Save email template | Ctrl + S |
Verborgen functies die de meeste mensen over het hoofd zien
- HubSpot Academy: Free certifications in inbound marketing, email, content, and digital marketing.
- Conversations inbox: Runs team email and live chat from one shared inbox.
- Meetings links: Prospects book your calendar directly and the CRM updates itself.
Veelgemaakte fouten bij HubSpot die je moet vermijden
Mistake #1: Importing Messy Data
❌ Fout: Dumping an old spreadsheet straight into your HubSpot account.
✅ Rechts: Clean duplicates and dead emails first, then import in batches.
Mistake #2: Building Workflows Too Vroeg
❌ Fout: Automating before you know where buyers actually stall.
✅ Rechts: Map the customer journey, find the bottleneck, then automate that step.
Mistake #3: Nobody Owns the Account
❌ Fout: Five people creating properties with five different naming styles.
✅ Rechts: Name a HubSpot Champion to manage permissions and settle naming rules.
HubSpot-probleemoplossing
Problem: Tracking Shows No Visitors
Oorzaak: The script sits in the wrong place or a cache is serving old pages.
Repareren: Move the code above the closing body tag, then clear your site cache.
Problem: Marketing Emails Land in Spam
Oorzaak: Your sending domain isn’t connected and authenticated in settings.
Repareren: Connect the domain, add the DNS records, then warm up with small sends.
Problem: Duplicate Contacts Keep Appearing
Oorzaak: Two synced apps write the same person under different email addresses.
Repareren: Run the duplicate manager weekly and set email as the unique identifier.
📌 Opmerking: If none of these fix your issue, contact HubSpot support.
Wat is HubSpot?
HubSpot is a CRM platform that joins marketing, sales, and support on one database.
Think of it as a shared filing cabinet that also does the follow-up.
Bekijk dit korte overzicht:
Het omvat de volgende belangrijke kenmerken:
- Marketingplatform: Run email campaigns, landing pages, and forms from one place.
- Inhoudsindeling: Plan, publish, and organise blog posts and web pages.
- E-commercebeheer: Connect your store, track orders, and recover abandoned carts.
- AI-automatisering: Hand repetitive follow-ups and data entry to Breeze AI agents.
- Rapportage en analyses: Build dashboards that track lead conversion and revenue.
- Contactbeheer: Store every contact, company, and deal in one shared record.
Voor een volledige recensie, zie onze HubSpot-recensie.
Every tool above writes back to the same contact record.
HubSpot-prijzen
Dit zijn de kosten van HubSpot in 2026:
| Plan | Prijs | Het beste voor |
|---|---|---|
| Gratis tools | $0/maand | Solo founders testing the CRM |
| Marketing Hub Starter | $15 per stoel per maand | Small teams sending first campaigns |
| Startersklantenplatform | $15 per stoel per maand | Teams wanting sales and marketing together |
| Marketing Hub Professional | $800 per stoel per maand | Growing teams needing deep automation |
Gratis proefperiode: Yes — the Free Tools tier never expires and needs no card.
Geld-terug-garantie: No refunds on monthly plans, so start free and upgrade later.
💰 Beste prijs-kwaliteitverhouding: Starter Customer Platform — sales and marketing tools for $15 per seat.
HubSpot versus alternatieven
Hoe verhoudt HubSpot zich tot de concurrentie? Dit is het concurrentielandschap:
Bekijk deze vergelijking:
| Hulpmiddel | Het beste voor | Prijs | Beoordeling |
|---|---|---|---|
| HubSpot | Alles-in-één CRM | $15/maand | ⭐ 4 |
| Ga naar een hoger niveau | Agentschappen | $97/maand | ⭐ 4,5 |
| Pijpleiding | Verkoopkanalen | $14/maand | ⭐ 4,5 |
| Keap | Klein bedrijf automatisering | $249/maand | ⭐ 4.1 |
| ActiveCampaign | E-mailautomatisering | $15/maand | ⭐ 4,5 |
| ClickFunnels | Funnels | $97/maand | ⭐ 4.2 |
| Salesforce | Zakelijke verkoop | $25/maand | ⭐ 4.4 |
| Zendesk | Ondersteuningstickets | $19/maand | ⭐ 4.3 |
Snelle keuzes:
- Beste overall: HubSpot — one database for marketing, sales, and support
- Beste budget: Pipedrive — cheap seats if you only need a pipeline
- Het meest geschikt voor beginners: HubSpot — free tier plus HubSpot Academy training
- Het meest geschikt voor bureaus: GoHighLevel — client sub-accounts built in
🎯 Alternatieven voor HubSpot
Op zoek naar alternatieven voor HubSpot? Dit zijn de beste opties:
- 🚀 GoHighLevel: Built for agencies running many client accounts under one login and white label.
- 💰 Pijpleiding: Cheaper per seat with a visual pipeline that sales reps learn in an afternoon.
- ⚡ Keap: Strong small-business automation with invoicing and payments bundled into the same plan.
- 🧠 ActiveCampaign: Deeper email automation logic at a lower price than Marketing Hub Professional.
- 🎨 ClickFunnels: Funnel-first bouwer for anyone selling courses, coaching, or single-product offers.
- 👶 Volk: Lightweight contact CRM for small teams who find HubSpot’s settings overwhelming.
- 🔥 Meteen: Koude e-mail at volume with inbox warm-up that HubSpot deliberately does not offer.
- 🔧 ClickUp: Project management first, CRM second — good if delivery matters more than marketing.
- 🌟 Maandag CRM: Colourful boards and easy custom fields for teams already maandag gebruiken werk.
- 💼 Capsule CRM: Simple, affordable contact and deal tracking with almost no setup required.
- 🎯 Inzichtelijk: Pairs CRM with project delivery, useful for agencies handing off signed deals.
- ⭐ Freshsales CRM: Built-in phone and AI scoring at a friendlier price for outbound sales teams.
- 🏢 Salesforce: Enterprise depth and customisation, but you’ll need an admin to run it.
- 📊 Zendesk: Support ticketing specialist with better routing than HubSpot’s Service Hub.
Voor de volledige lijst, zie onze HubSpot-alternatieven gids.
⚔️ HubSpot vergeleken
Hieronder een vergelijking van HubSpot met de concurrentie:
- HubSpot versus GoHighLevel: GoHighLevel wins for agencies; HubSpot wins on reporting depth and data hygiene.
- HubSpot versus Pipedrive: Pipedrive is cheaper for pure sales; HubSpot wins once marketing joins in.
- HubSpot versus Keap: Keap bundles payments; HubSpot scales further and has a real free tier.
- HubSpot versus ActiveCampaign: ActiveCampaign has finer email logic; HubSpot has the stronger CRM underneath.
- HubSpot versus ClickFunnels: ClickFunnels builds better funnels; HubSpot keeps the customer record afterwards.
- HubSpot versus Folk: Folk is simpler to learn; HubSpot does far more once you grow.
- HubSpot versus Instantly: Instantly wins on cold outreach; HubSpot wins on nurturing warm inbound leads.
- HubSpot versus ClickUp: ClickUp manages delivery better; HubSpot manages the pipeline and campaigns better.
- HubSpot versus maandag CRM: Monday is friendlier visually; HubSpot has stronger email and analytics tools.
- HubSpot versus Capsule CRM: Capsule costs less monthly; HubSpot offers automation Capsule simply does not.
- HubSpot versus Insightly: Insightly links deals to projects; HubSpot leads on marketing and content tools.
- HubSpot versus Freshsales CRM: Freshsales bundles calling cheaply; HubSpot wins on content and landing pages.
- HubSpot versus Salesforce: Salesforce customises deeper; HubSpot is faster to set up without an admin.
- HubSpot versus Zendesk: Zendesk handles support better; HubSpot connects support back to sales history.
Begin nu met het gebruik van HubSpot.
Je hebt geleerd hoe je alle belangrijke HubSpot-functies kunt gebruiken:
- ✅ Marketingplatform
- ✅ Inhoudsindeling
- ✅ E-commercebeheer
- ✅ AI-automatisering
- ✅ Rapportage & analyses
- ✅ Contactbeheer
Volgende stap: Kies één functie en probeer die nu uit.
De meeste mensen beginnen met contactbeheer.
Het duurt minder dan vijf minuten.
Veelgestelde vragen
Is HubSpot CRM gratis?
Yes. HubSpot’s Free Tools tier includes contact management, forms, email marketing, and live chat. It never expires and needs no credit card to start.
How do I create a HubSpot account?
Go to hubspot.com, click Get free CRM, then sign up with your work email. Your HubSpot account activates on the free tier immediately.
Is HubSpot Academy free?
Yes. HubSpot Academy offers free certifications in inbound marketing, email marketing, content marketing, and digital marketing. The Marketing Software certification is also free.
Wat zijn de nadelen van HubSpot?
Paid tiers get expensive fast, especially Marketing Hub Professional at $800 per seat. Contract terms are rigid and annual plans rarely allow mid-term downgrades.
How long does HubSpot take to learn?
Basic contact and email work takes an afternoon. Workflows, custom properties, and reporting take a few weeks of regular use to feel natural.
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