⚡ 간단 평가:
- 가격: Instantly starts at $30/month (Growth). HubSpot offers free tools at $0/month, then $15/seat/month.
- 다음과 같은 경우에 가장 적합합니다: Instantly for cold email outreach at volume. HubSpot for customer relationship management across marketing, sales and service.
- 주요 차이점: Instantly gives you unlimited email accounts and unlimited email warmup. HubSpot gives you a CRM platform with a deal pipeline.
- 저희가 선택한 제품: Instantly, based on its 4.3 rating and its focus on email deliverability.
These two tools are not really fighting over the same job.
HubSpot is a CRM platform built to store and grow customer relationships.
Instantly is a cold email engine built to start those relationships.
Yet plenty of teams have budget for only one of them.
This comparison shows which one fits your sales process right now.
개요
This HubSpot vs Instantly comparison covers pricing, core features, and ease of use.
저희는 두 도구 모두에 대한 문서, 가격 페이지 및 사용자 리뷰를 검토했습니다.
저희 작가들은 각각의 제품을 직접 다루는 데에도 시간을 할애했습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
By the end you can make informed decisions about both tools.
즉시란 무엇일까요?
Instantly AI is a sales engagement platform built for cold email outreach.
It helps sales teams send emails at scale without burning sender reputation.
The platform bundles unlimited email accounts, warm-up, and a B2B lead database.
Instantly lets you rotate volume across all your sending accounts automatically.
Most teams pick it to book meetings from cold outreach.
Here is a walkthrough of the dashboard and campaign 건축업자.
🏆 우승자: 즉시 발표
Built for cold emailing at volume. Unlimited email accounts and free warm-up come standard on paid plans.
즉시 가격 확인
Here is what Instantly costs. Let’s break down the four tiers.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 성장 | 월 30달러 | 1인 창업자들이 콜드 이메일을 테스트하고 있습니다. |
| 과성장 | 월 77.60달러 | Teams running separate campaigns |
| 광속 | 월 286.30달러 | Agencies that send thousands of emails |
| 기업 | 관습 | 맞춤형 요구사항을 가진 대규모 영업팀 |
Pricing verified August 2026.
무료 체험: Instantly offers a trial on paid plans. Trial length and card rules change, so check the signup page.
환불 보장: You can cancel from the billing page at any time. Refund terms sit in the terms of service.
📌 메모: Unlimited email warmup is included even in the basic package. Rivals often bill warm-up as a separate line item.
⚠️ 경고: Lead credits are priced separately from sending. The SuperSearch add-on unlocks a B2B lead database of 160M+ contacts.
즉시 사용의 주요 이점
Here is what makes Instantly worth a look:
- Unlimited accounts: Connect unlimited email accounts to one campaign. Inbox rotation spreads volume so no single email account gets hammered.
- 무제한 이메일 워밍업: The warm-up pool has over 1.5 million users. That peer network helps replies land outside the spam folder.
- 유니박스: Every reply from your outreach campaigns lands in one unified inbox. You can mark leads as interested in a click.
- 즉시 리드 찾기: Build lead lists filtered by job title, industry, or LinkedIn URL. Email validation runs before you import.
- 캠페인 분석: Track opens, response rates, and booked calls per sequence. The data guides your next round of sales strategies.
- AI 기능: The campaign builder drafts subject lines and email content. Custom variables turn a template into personalized emails.
우리 팀이 발견한 점
우리의 작가 signed up for Instantly and set up a live sequence. Here is what stood out from that hands-on time:
This clip walks through the same account setup step by step.
즉시 장점 및 단점
✅ 장점
- 모든 유료 플랜에서 무제한 이메일 계정 이용 가능
- Unlimited email warmup included at no extra cost
- Unibox pulls every reply into one unified inbox
- 성장 플랜은 월 30달러부터 시작합니다.
❌ 단점
- No full CRM records or deal pipeline
- Lead credits cost extra on top of the plan
- Personalization is basic next to hyper-personalized rivals
HubSpot이란 무엇인가요?
HubSpot은 영업 및 마케팅 팀을 위한 고객 관계 관리 플랫폼입니다.
HubSpot CRM tracks contacts and deals in real time.
Its connected hubs cover inbound marketing, sales, and customer success work.
HubSpot’s free CRM holds up to one million contacts.
Unlimited users can log into that free version at no cost.
This video tours the CRM tools inside the dashboard.
🥈 준우승: HubSpot
A CRM platform for the whole customer journey. The free plan carries one million contacts and unlimited users.
HubSpot 가격 정책
HubSpot offers free tools plus paid tiers. Here is the breakdown.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 도구 | 월 0달러 | 소규모 사업체 testing free features |
| 마케팅 허브 스타터 | 좌석당 월 15달러 | Email marketing and landing pages |
| 스타터 고객 플랫폼 | 좌석당 월 15달러 | Marketing, sales, and service in one bundle |
| 마케팅 허브 전문가 | 좌석당 월 800달러 | Marketing teams needing custom reports |
Pricing verified August 2026.
무료 체험: The free plan never expires. Paid hubs offer trial access, and annual commitments apply to most paid plans.
환불 보장: HubSpot bills annually on most contracts. Cancellation terms follow the subscription agreement you sign.
📌 메모: The Starter plan bundles 1,000 marketing contacts. Each extra thousand adds roughly $50 to the bill.
⚠️ Pricing conflict: Our data lists Marketing Hub Professional at $800/seat/month. HubSpot’s public pages quote Professional bundles from $1,080/month and enterprise plans from $4,000/month. Seat count and hub mix change the total, so confirm at checkout.
HubSpot의 주요 이점
Here is what makes HubSpot’s CRM worth considering:
- Free CRM at real scale: The free plan carries one million contacts and unlimited users. That is rare among CRM software at $0.
- 연결된 허브: Marketing Hub, Sales Hub, and Service Hub share one contact record. Customer success and sales leaders see the same history.
- Marketing tools built in: HubSpot’s marketing side covers email marketing, landing pages, and website pages for inbound marketing.
- 영업 파이프라인 관리: One deal pipeline ships free. Email tracking shows when a prospect opens your message.
- Universal inbox: Live chat, 챗봇, and Facebook Messenger feed one shared thread. Your support team answers from a single screen.
- 500+ business apps: HubSpot connects with Google Workspace, Microsoft 365, and 세일즈포스. HubSpot Academy training shortens the ramp for new hires.
우리 팀이 발견한 점
Our writer built a live portal in HubSpot and imported a contact list. Here is what stood out during setup:
The same walkthrough is on video below.
HubSpot의 장점과 단점
✅ 장점
- Free plan holds one million contacts and unlimited users
- Over 500 business apps connect natively
- HubSpot Academy training is free and detailed
- One record spans marketing, sales, and service
❌ 단점
- Costs climb fast once a company scales
- Pricing gets complex when you mix hubs
- The free version has no live email support
- Advanced features carry a steep learning curve
기능 비교
Ready for a closer look at HubSpot vs Instantly? We compare eleven areas below. The summary table gives you the short version first.
| 특징 | 곧 | 허브스팟 |
|---|---|---|
| 시작 가격 | 월 30달러 | $0/month, paid from $15/seat/month |
| 무료 플랜 | ❌ | ✅ |
| 무제한 이메일 계정 | ✅ | ❌ |
| 무제한 이메일 웜업 | ✅ | ❌ |
| B2B 리드 데이터베이스 | ✅ (추가 기능) | ❌ |
| Deal Pipeline & CRM Records | ❌ | ✅ |
| Landing Pages & Website Pages | ❌ | ✅ |
| 캠페인 분석 | ✅ | ✅ |
| 500개 이상의 비즈니스 앱 | ❌ | ✅ |
| 가장 적합한 대상 | Cold email outreach at volume | 고객 관계 관리 |
1. Contact Management & Lead Data
곧: The Instantly Lead Finder builds lead lists from filters like job title, industry, or LinkedIn URL. The optional SuperSearch add-on opens a B2B lead database of more than 160 million contacts. Email validation trims dead addresses before you import.
허브스팟: Contact management is the core of HubSpot’s CRM. Every record stores custom properties, notes, and full activity history, and larger accounts can model data with custom objects. The free plan holds a million contacts.
⚠️ 경고: Instantly finds new contacts. HubSpot stores and grows them. Buying one does not replace the other.
2. Campaign Builder & Email Outreach
곧: The campaign builder uses a simple linear sequence. You write the email content, add follow ups, and set smart scheduling windows per time zone. Instantly turns leads into live outreach campaigns in a few clicks.
허브스팟: HubSpot Marketing Hub is built around inbound marketing rather than cold email. You send emails to opted-in lists, then use lead nurturing sequences to move people along. Sending cold emails from a HubSpot Marketing Hub account is against its acceptable use rules.
3. Email Deliverability & Warm Up
곧: Email deliverability is the headline feature. Unlimited email warmup is bundled into the basic package, and the peer pool passes 1.5 million users. The warm up routine mimics human replies so spam filters read your domain as active.
허브스팟: There is no warm-up engine here. HubSpot protects sending reputation through list hygiene, double opt-in, and suppression lists instead. That works well for newsletters and poorly for cold email.
4. Sending Accounts & Inbox Rotation
곧: Connect unlimited accounts to a single campaign. Inbox rotation splits volume across all your sending accounts, which protects your main domain. Many teams pair it with lookalike domains so the primary company address never carries cold volume.
허브스팟: Seats are the unit here, not mailboxes. Each user connects a personal inbox for one-to-one email, and marketing sends go out from a verified domain. There is no rotation across many email accounts.
5. AI 기능 및 개인화
곧: 그만큼 AI 비서 drafts subject lines and full sequences using custom variables and conditional logic. It also sorts replies by intent, so you can spot buying signals 일찍. That helps a small team respond fast.
허브스팟: The Breeze AI suite handles email drafting and data enrichment across the CRM platform. Because it sits on top of your contact records, its suggestions draw on real deal history. That context is something a standalone sending tool cannot match.
Instantly also lets you write per-lead AI prompts, which is how most personalized emails get built at scale.
6. Automation & Sales Pipeline
곧: A light CRM layer tracks each prospect through the sales process. You can mark leads as interested, schedule follow ups, and trigger automated outreach on reply. A 자피어 integration pushes won deals into whatever system you already run.
허브스팟: Sales pipeline management is far deeper. Advanced automations move deals between stages, assign owners, and fire internal alerts. The free plan includes one deal pipeline and one team, and extra pipelines arrive on paid plans.
7. 보고 및 분석
곧: Campaign analytics stay focused on sending. You see opens, clicks, bounces, and response rates for separate campaigns side by side. That is enough to test subject lines, though it will not show revenue.
허브스팟: 보고 reaches from first touch to closed revenue. Custom reports and dashboards let sales leaders track pipeline, forecast, and attribution. Deeper analytics sit on the Professional plan and above.
8. Content, Landing Pages & Website Pages
곧: There is no page builder at all. Traffic from your cold emails has to land somewhere you host yourself. Teams usually point links at an existing site or a separate builder.
허브스팟: Landing pages, blog posts, and website pages are built into the marketing tools. Forms feed straight into contact records, so lead nurturing starts the moment someone converts. This is the backbone of the inbound marketing playbook.
9. E-Commerce & Payments
곧: Nothing here for selling online. The tool stops once a prospect books a call. Payment and checkout stay with your other services.
허브스팟: Quotes, payment links, and commerce tools connect to the same deal record. That closes the loop between marketing spend and new customers. It matters most for teams selling a defined product list.
10. Deliverability Network & Support
곧: The shared deliverability network and the warm-up pool are the standout features here. Every account in the pool trades signals that keep messages out of the spam folder. Support runs through chat and email support on paid tiers.
허브스팟: Help comes from HubSpot Academy, a large knowledge base, and a support team on paid tiers. The free plan drops you to self-serve resources only. Community answers fill some of that gap.
11. 가격 및 비용
Let’s put the plans side by side.
| 층 | 곧 | 허브스팟 |
|---|---|---|
| 무료 | ❌ | 무료 도구: 월 0달러 |
| 기입 | 성장: 월 30달러 | Marketing Hub Starter: $15/seat/month |
| 중간 | 하이퍼그로스: 월 77.60달러 | Starter Customer Platform: $15/seat/month |
| 높은 | 라이트 스피드: 월 286.30달러 | Marketing Hub Professional: $800/seat/month |
| 관습 | 기업: 맞춤형 | Quoted by seat and hub mix |
곧: The Growth plan at $30/month is flat, not per seat. Sending emails from unlimited accounts costs the same whether two people or ten log in. Lead credits are the one line item that scales with use.
허브스팟: Free features carry a 소규모 사업 a long way. Costs climb once you add seats, marketing contacts, and a second hub, and enterprise plans are quoted individually. Budget for the jump before you commit.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| Cold email at volume | 곧 | Unlimited accounts and warm-up |
| 무료 CRM으로 시작해 보세요 | 허브스팟 | $0 plan, one million contacts |
| To protect your domain | 곧 | Inbox rotation and warm-up pool |
| Landing pages and forms | 허브스팟 | Built-in page and form builder |
| Deal and pipeline tracking | 허브스팟 | Deal pipeline included free |
| Lowest flat monthly cost | 곧 | $30/month, not charged per seat |
💰 예산
HubSpot wins at $0 because the free plan is genuinely usable. Instantly wins above that line, since $30/month is flat rather than per seat.
🔌 사용 중인 기술 스택
HubSpot connects to over 500 business apps natively, including Google Workspace and Salesforce. Instantly leans on a Zapier integration for most of the same links.
📝 당신의 영업 전략
If you find potential clients by emailing strangers, Instantly is the better fit. If people come to you and you nurture relationships over months, HubSpot is.
🎓 귀하의 경험 수준
Instantly is easier to learn because it does one job. HubSpot is user friendly on the surface, but the advanced layers take real study time.
🆓 무료 체험 및 데모
Start on HubSpot’s free tier and import a contact list to test the workflow. Run one small Instantly campaign in parallel before you scale your outreach.
🛟 지원 옵션
HubSpot Academy is the deepest training library either tool offers. Instantly keeps support lighter, which suits smaller businesses that just want to send and respond.
전환 가이드
Already running one of these? Here is what changes if you move.
🔄 Switching from Instantly to HubSpot?
✅ 얻게 될 이점:
- A real deal pipeline and full contact history
- Landing pages, forms, and website pages in one place
- Custom reports that tie marketing spend to business growth
❌ 잃게 될 것:
- 무제한 이메일 계정 및 받은 편지함 순환 기능
- Free warm-up and the shared deliverability pool
- Permission to run cold email campaigns at volume
📋 전환 방법:
- Export your replied and interested leads from Unibox as CSV
- Open a free HubSpot account and map columns to custom properties
- Rebuild your stages as a deal pipeline, then keep Instantly for prospecting
🔄 Switching from HubSpot to Instantly?
✅ 얻게 될 이점:
- Unlimited sending accounts under one flat monthly price
- Warm-up and deliverability tooling built for cold outreach
- A lead finder with verified contact data on tap
❌ 잃게 될 것:
- The free plan and its one million contact ceiling
- Marketing tools like landing pages and forms
- Native links to 500+ business apps
📋 전환 방법:
- Export contacts and lifecycle stages from HubSpot as CSV
- Buy fresh domains and connect them as sending accounts in Instantly
- Warm the mailboxes for two weeks before your first send
저희 리뷰에서 다루지 않은 내용
This comparison focused on small teams and growing companies. We did not test HubSpot’s enterprise tier, custom objects at scale, or migration from Salesforce. We also did not measure Instantly’s 받은편지함 배치 across every mailbox provider. If you manage fifty seats or run a regulated industry, your priorities will differ from what we covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 초기 가격 | 허브스팟 |
| 📧 콜드 이메일 마케팅 | 곧 |
| 🛡️ 이메일 전달률 | 곧 |
| 🗂️ Contact Management | 허브스팟 |
| 📊 보고 및 분석 | 허브스팟 |
| 👶 사용 편의성 | 곧 |
| 🤖 AI 개인화 | 곧 |
| 🎯 Cost at Scale | 곧 |
| 🏆 종합 우승 | 곧 |
🏆 당첨자: 즉시 발표
Instantly wins 5 of 8 categories.
다음과 같은 경우에 가장 적합합니다: cold email campaigns, agencies running outreach for clients, founders booking their first meetings
These are two different machines. Instantly starts conversations with strangers, and HubSpot keeps the relationship organised once someone replies.
Instantly takes the top spot on our scoring because it does its narrow job unusually well. Unlimited accounts, bundled warm-up, and flat pricing mean a two-person team can run the same volume as a funded one.
HubSpot is the better platform in absolute terms. HubSpot CRM reviews keep praising the free tier, the training, and how quickly a small team can manage contacts without a consultant.
Pick HubSpot if inbound traffic already exists and you need somewhere to close deals. Pick Instantly if nobody knows you yet and you need pipeline this quarter.
Many teams end up running both, and that is a reasonable outcome rather than a cop-out.
즉시 비교되는 항목 수 증가
Here is how Instantly measures up against other outreach tools:
즉시 vs 아폴로
즉시 승리하는 경우: bundled warm-up at no extra charge, unlimited mailbox connections, simpler sequence setup for beginners
아폴로가 승리한 이유는 다음과 같습니다. a bigger native contact database, built-in dialer for calls, deeper filtering on buying intent
즉시 승리하는 경우: lower entry price, larger warm-up pool, less setup time before the first send
렘리스트가 다음 항목에서 승리했습니다: branching multichannel sequences, image and video personalization, LinkedIn steps inside the same campaign
즉시 vs 스마트리드
즉시 승리하는 경우: a cleaner unified inbox, tighter lead finder integration, gentler learning curve for first-time senders
Smartlead는 다음 분야에서 승리합니다: white-label client dashboards, a more open API, sub-sequence logic for agency workflows
HubSpot 비교 (더 보기)
The best CRM for 소규모 사업체 depends on how much marketing you run in-house. HubSpot alternatives range from lightweight CRM tools to Zoho CRM and Salesforce. Here are the three closest matches:
HubSpot이 다음 분야에서 우위를 차지했습니다: faster onboarding without a consultant, a free tier that actually works, marketing tools in the same login
Salesforce가 다음 분야에서 우위를 점했습니다: deeper customization for developers, stronger fit for large enterprise rollouts, a wider network of certified build partners
허브스팟 vs 파이프드라이브
HubSpot이 다음 분야에서 우위를 차지했습니다: marketing and service in one record, a far larger free plan, richer reporting on paid tiers
Pipedrive는 다음 항목에서 승리했습니다: cheaper per-seat cost for pure sales teams, a lighter interface, faster pipeline setup out of the box
허브스팟 vs 액티브캠페인
HubSpot이 다음 분야에서 우위를 차지했습니다: a stronger CRM core, better reporting for sales leaders, a deeper training library
ActiveCampaign이 다음 분야에서 승리했습니다: cheaper email 오토메이션 at list scale, more granular send conditions, a smoother path for ecommerce customer experience
This video runs through several of those options side by side.
자주 묻는 질문
HubSpot CRM은 정말 무료인가요?
Yes. The free tier carries one million contacts and unlimited users with no time limit. Live support, extra pipelines, and more features sit behind paid plans.
Instantly AI는 무엇에 사용되나요?
It runs cold email campaigns at scale. Teams connect many mailboxes, warm them automatically, and send sequences that book meetings with people who have never 들었다 그들 중 일부.
Instant는 CRM인가요?
Not a full one. It tracks each prospect through a light pipeline and stores replies, but it lacks deal records, forecasting, and the reporting depth of dedicated CRM software.
HubSpot의 단점은 무엇인가요?
Cost is the main one. Prices climb sharply as seats and marketing contacts grow, the plan structure gets confusing across hubs, and advanced features take time to master.
Instantly AI는 사용할 가치가 있을까요?
For outbound teams, yes. Instantly users get unlimited mailboxes and free warm-up for $30/month, which is the best tool value in cold outreach right now.
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