⚡ 간단 평가:
- 가격: ClickFunnels starts at $81/month. ActiveCampaign starts at $15/month and scales with your contact list.
- 다음과 같은 경우에 가장 적합합니다: ClickFunnels for sales funnel creation and online courses. ActiveCampaign for email marketing campaigns and customer relationship management.
- 주요 차이점: ClickFunnels is a sales funnel builder with an online store and course platform attached. ActiveCampaign is a marketing platform built around email and 오토메이션.
- 저희가 선택한 제품: ClickFunnels for most users who sell digital products, because it replaces several sales tools at once.
The cheaper tool here is not the obvious winner.
ActiveCampaign costs far less to start than ClickFunnels.
But price is the smallest difference between these two marketing tools.
ClickFunnels specializes in sales funnels that turn website visitors into buyers.
ActiveCampaign specializes in email marketing and marketing automation.
This guide breaks down pricing, core features, and who each one fits.
개요
This ClickFunnels vs ActiveCampaign comparison covers pricing, features, and ease of use.
You will also see this matchup written as ActiveCampaign vs ClickFunnels.
We also break down which marketing efforts each platform handles best.
저희 필진들은 두 플랫폼 모두를 직접 사용해 보는 시간을 가졌습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
Other sources include published specs, official documentation, and G2 reviews.
By the end, you will know which sales and marketing funnels setup fits you.
클릭퍼널즈란 무엇인가요?
ClickFunnels is a sales funnel software platform for online sales.
It lets you build interconnected sales pages that move buyers step by step.
The platform includes a landing page builder, order bumps, and one-click upsells.
You also get an online store, a membership site tool, and online courses.
Most users choose it for fast lead capture and quick conversions.
Here is a walkthrough of how the platform works in practice.
🏆 Winner: ClickFunnels
A sales funnel builder for creators and coaches. Build sales pages, sell digital products, and run a membership site from one dashboard.
클릭퍼널 가격
Here is what ClickFunnels costs in 2026. ClickFunnels uses flat-rate plans with funnel and feature limits, so your bill does not move with list size.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 시작하다 | 월 81달러 | Solo creators building their first sales funnel |
| 규모 | 월 164달러 | Coaches selling courses and digital products |
| 최적화 | 월 248달러 | Existing businesses running many marketing funnels |
| 빼어나게 솟다 | 연간 5,997달러 | High-volume sellers wanting all the tools upfront |
Pricing verified August 2026.
무료 체험: Yes — a 14-day free trial is available on paid plans.
환불 보장: No standing refund policy. You cancel inside your account to stop billing.
📌 메모: Older ClickFunnels pricing pages listed a Funnel Hacker plan with unlimited funnels. The current lineup uses the four tiers above, and higher tiers raise the limits on funnels, contacts, and team seats.
⚠️ 경고: Email sending is metered on top of your plan. Published rates run around $0.675 per 1,000 emails sent, so heavy senders should budget for that separately.
클릭퍼널의 주요 이점
클릭퍼널을 고려해 볼 만한 이유는 다음과 같습니다.
- 판매 퍼널 구축 도구: A dedicated drag and drop editor for order bumps and one-click upsells. Every page in the sequence connects automatically.
- Landing Page Templates: Prebuilt layouts for opt-ins, webinars, and checkout. You can publish sales pages without touching code.
- 온라인 강좌 및 회원제 사이트: Host an 온라인 강좌, gate content, and manage students inside the same account.
- 온라인 스토어 빌더: Sell physical or digital products with carts and checkout built in. No separate e-commerce plugin needed.
- 퍼널 자동화: Trigger follow-up email campaigns when someone hits a step in your funnel. Setup is simple and funnel-centric.
- 맞춤형 CRM: Track leads through specific funnels and manage contact records. Deeper CRM work usually needs an outside tool.
우리 팀이 발견한 점
우리의 작가 signed up for ClickFunnels and built a small offer funnel end to end. Here is what stood out from that hands-on time:
클릭퍼널즈 장점 및 단점
✅ 장점
- Praised for how quickly you can publish sales pages
- Specialized templates for upsells, order bumps, and membership areas
- Online store, courses, and checkout are bundled at the lowest tier
- Flat-rate plans do not increase as your contact list grows
❌ 단점
- Email broadcasts lack granular behavioral tracking
- No email subscription forms to drop onto pages you already own
- Around 100 integrations, so deeper CRM work needs outside tools
ActiveCampaign이란 무엇인가요?
ActiveCampaign is a marketing automation software service built around email.
It helps businesses tighten their marketing and sales activities in one place.
The platform pairs email marketing services with a built-in CRM and sales pipeline.
You also get SMS marketing, site tracking, and dynamic content for each subscriber.
Most users pick it to nurture long-term customer relationships, not quick checkouts.
This video walks through the interface before you open an ActiveCampaign account.
액티브캠페인
A sales automation platform for email-first teams. Create targeted email campaigns, score leads, and manage deals with a built-in CRM.
ActiveCampaign 가격
Here is what ActiveCampaign costs in 2026. ActiveCampaign pricing is contact-based, so the figures below rise as your list grows.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | Solo marketers sending basic email campaigns |
| 을 더한 | 월 49달러 | Small teams needing CRM features and landing pages |
| 찬성 | 월 79달러 | Advanced users wanting predictive sending and custom reports |
| 기업 | 월 145달러 | Larger teams needing custom reporting and support |
Pricing verified August 2026.
무료 체험: Yes — a 14-day free trial with no credit card required.
환불 보장: No formal refund policy. You can cancel at any time to stop future billing.
📌 메모: The prices above reflect the entry contact tier. ActiveCampaign’s landing page builder and deeper CRM features unlock on Plus and higher.
⚠️ 경고: Costs climb fast with list size. Published comparisons put a 10,000-contact Marketing Plus setup near $239/month, well above the $49 entry figure.
ActiveCampaign의 주요 이점
ActiveCampaign을 고려해 볼 만한 이유는 다음과 같습니다.
- 자동화 빌더: A visual editor with triggers, branching, and goals. You can build sophisticated automations without writing code.
- 자동화 템플릿: Prebuilt recipes cover welcome series, abandoned carts, and re-engagement. They shorten setup for new accounts.
- Email Form Builder: Create inline, floating bar, modal pop-up, and floating box forms. Each one doubles as a lead capture form on pages you already run.
- Campaign Variety: Send broadcasts, autoresponders, automated sequences, RSS-triggered emails, and date-based emails from the same email templates library.
- 내장형 CRM: Track and visualize each deal’s progress along your sales funnel. Contact management and deal stages sit next to your campaigns.
- 900개 이상의 연동 기능: Connect e-commerce, CRM, and productivity tools directly. 자피어 covers anything missing from the native list.
우리 팀이 발견한 점
Our writer ran several email marketing campaigns inside ActiveCampaign over a few weeks. Here is what stood out from that hands-on time:
ActiveCampaign의 장점과 단점
✅ 장점
- Deeper email marketing features than ClickFunnels offers
- Full A/B testing across email campaigns, not just page headlines
- Over 900 integrations against roughly 100 on the other side
- Lower entry price at $15/month for small lists
❌ 단점
- Steeper learning curve because of its automation depth
- Landing pages target lead capture, not multi-step sales sequences
- Contact-based pricing means the bill grows with your list
기능 비교
Ready for a detailed look at ClickFunnels vs ActiveCampaign? We will walk through 10 core features, then finish with cost. Both clickfunnels and activecampaign overlap on paper, but they were built for different jobs.
| 특징 | 클릭퍼널즈 | 액티브캠페인 |
|---|---|---|
| 시작 가격 | $81/month flat | 월 15달러 (접촉 방식) |
| 무료 체험 | ✅ 14일 | ✅ 14일 |
| 판매 퍼널 구축 도구 | ✅ 핵심 기능 | ❌ 이용 불가 |
| 랜딩 페이지 빌더 | ✅ 고급 | ✅ Basic (Plus and up) |
| 이메일 마케팅 | ✅ Broadcasts and follow-ups | ✅ 전문 플랫폼 |
| Loading... | ⚠️ Basic contact management | ✅ Full sales pipeline |
| Online Courses and Membership Site | ✅ 포함됨 | ❌ 이용 불가 |
| SMS 마케팅 | ❌ 원어민이 아님 | ✅ 내장형 |
| 통합 | ~100 | 900+ |
| 가장 적합한 대상 | Sales funnel creation | 이메일 마케팅 및 CRM |
1. Sales Funnel Builder
클릭퍼널즈: This is the reason the product exists. You get a dedicated builder for interconnected sales pages, order bumps, and one-click upsells. Sales funnel creation happens visually, and each step passes buyers to the next.
액티브캠페인: There is no funnel builder here. ActiveCampaign’s landing page tool handles single opt-in pages well, but multi-step sales funnels need an outside platform. That gap is the clearest split between these two tools.
2. Landing Page Templates and Editor
클릭퍼널즈: The ClickFunnels landing page builder ships with a drag and drop editor and conversion-focused landing page templates. You can build a landing page for webinars, checkouts, or lead magnets without code.
액티브캠페인: Landing pages are available from the Plus tier and up. They capture leads and email subscribers well, and dynamic content swaps blocks based on who is viewing. The editor is simpler than the ClickFunnels one.
⚠️ 경고: ActiveCampaign does not offer drop-in email subscription forms for landing pages built elsewhere in the same way ClickFunnels handles its own pages. Check how your existing site captures leads before you switch.
3. 이메일 마케팅 캠페인
클릭퍼널즈: Email marketing exists as a supporting feature. You get broadcasts and follow-up sequences tied to funnel steps. Granular behavioral tracking and deep A/B testing are limited compared with dedicated email marketing tools.
액티브캠페인: This is the strongest area for the platform. Broadcasts, autoresponders, RSS-triggered sends, and date-based emails all run natively. Full A/B testing lets you compare subject lines, content, and send times.
4. Email Templates and Content Creation
클릭퍼널즈: Email templates lean toward promotion and launch sequences. They match the funnel you just built, which keeps the design consistent. The library is smaller than what email-first platforms ship.
액티브캠페인: Content creation tools cover subject lines, body copy, and image blocks with AI assistance. Templates cover newsletters, nurture sequences, and transactional messages, so targeted campaigns start from a solid base.
5. Automation Workflows
클릭퍼널즈: Funnel automations are simpler and funnel-centric. They are quicker to set up than the alternative, but less flexible once you need branching logic. Most automated workflows here start with a page action or a purchase.
액티브캠페인: Marketing automation is the headline act. The automation builder offers multiple triggers, conditional paths, and goals, so you can manage complex customer journeys. Automation templates called recipes cover the common starting points.
6. CRM 및 연락처 관리
클릭퍼널즈: The customizable CRM tracks leads through specific funnels. It covers basic contact management, but deeper customer relationship management usually requires an external integration.
액티브캠페인: A built-in CRM system manages sales and customer relationships across the whole sales pipeline. You can automate tasks like organizing deals or collecting contacts from Facebook. The CRM features are one of the platform’s real advantages.
7. Segmentation and Targeted Campaigns
클릭퍼널즈: Segmentation follows the funnel. You can tag buyers by which offer they took and send follow-ups from there. It is enough for launches, but not for behavior-driven nurture tracks.
액티브캠페인: Deep segmentation is the point of the platform. Slice contacts by tags, custom fields, site tracking 데이터, or engagement score. That depth is how you create targeted email campaigns that feel personal at scale.
8. Online Courses, Membership Sites and Stores
클릭퍼널즈: You can host an online course, gate a membership site, and sell digital products without a second platform. This is why coaches and course creators pick it.
The online store builder handles carts and checkout on the same account.
액티브캠페인: There is no course platform or store. It connects to Shopify, WooCommerce, and course tools instead, then handles the email side of the sale. Selling still needs another product.
9. AI and Payments
클릭퍼널즈: AI shows up mainly around payments and checkout conversion. The focus is recovering failed transactions and lifting order value, which fits a product aimed at online sales.
액티브캠페인: Integrated AI powers predictive sending, win probability, and content suggestions. These advanced features sit inside the automation flow rather than the checkout.
10. Analytics, Reporting and Integrations
클릭퍼널즈: Reports focus on funnel steps, conversion rates, and revenue per page. That is exactly what you want when optimizing sales funnels. ClickFunnels integrations number around 100, with Zapier covering the rest.
액티브캠페인: Advanced analytics cover opens, clicks, attribution, and automation drop-off. Pro and Enterprise tiers let you build your own custom reports. With over 900 integrations, it slots into an existing stack cleanly.
11. 가격 및 비용
두 계획을 나란히 비교해 봅시다.
| 층 | 클릭퍼널즈 | 액티브캠페인 |
|---|---|---|
| 기입 | Launch — $81/month | 스타터 — 월 15달러 |
| 중간 | Scale — $164/month | 추가 요금 — 월 49달러 |
| 높은 | Optimize — $248/month | 프로 버전 — 월 79달러 |
| 맨 위 | Dominate — $5,997/yr | 기업용 — 월 145달러 |
클릭퍼널즈: Flat pricing means a bigger list does not raise your bill. You get more features at the lowest price than the alternative offers at $15. Email sending is metered separately, so add that to your budget.
액티브캠페인: The entry price is far lower, which suits smaller businesses. But contact-based pricing scales as the customer list grows. Matching ClickFunnels feature for feature usually means a much higher tier.
⚠️ 가격 관련 참고 사항: Widely circulated figures list ClickFunnels at $147/month for Basic and a $97 plan with unlimited funnels for 10,000 contacts, plus ActiveCampaign tiers at $19, $39, and $239/month. Those numbers do not match the plans we verified above. The table figures are the ones we checked directly.
다양한 시나리오
| 필요하시면… | 선택하다 | 왜 |
|---|---|---|
| 빠듯한 초기 예산 | 액티브캠페인 | 스타터 플랜은 월 15달러입니다. |
| Creating sales funnels fast | 클릭퍼널즈 | Dedicated funnel and checkout builder |
| 복잡한 마케팅 자동화 | 액티브캠페인 | Branching logic and goals |
| Sell an online course | 클릭퍼널즈 | Courses and membership built in |
| 심층 접촉 분할 | 액티브캠페인 | Tags, site data, and scoring |
| Many native integrations | 액티브캠페인 | 900+ versus roughly 100 |
| Beginner-friendly page building | 클릭퍼널즈 | Simpler drag and drop editor |
💰 예산
ActiveCampaign has a lower starting price, which makes it easier for smaller businesses. ClickFunnels asks more upfront but bundles pages, courses, and checkout into one bill.
🔌 사용 중인 기술 스택
ActiveCampaign integrates deeply with hundreds of outside tools. ClickFunnels is more focused on its own environment, so external connections often run through Zapier.
📝 Your Selling Style
If your revenue comes from launches and offers, ClickFunnels matches that rhythm. If it comes from nurturing a list over months, ActiveCampaign fits better.
🎓 귀하의 경험 수준
ActiveCampaign has a steeper learning curve because of its automation depth. ClickFunnels is friendlier for first-timers who just want a page live today.
🆓 무료 체험 및 데모
Both ActiveCampaign and ClickFunnels offer a 14-day free trial. Build one real campaign in each before you commit to a yearly plan.
🛟 지원 옵션
Both run help centers, chat support, and active user communities. Higher tiers on either side unlock faster response times.
전환 가이드
Already using one of these? Here is what changes if you move.
🔄 클릭퍼널에서 액티브캠페인으로 전환하시나요?
✅ 얻게 될 이점:
- Deeper email marketing and behavior-based sequences
- A real CRM with deal stages and lead scoring
- 900+ native integrations plus SMS marketing
❌ 잃게 될 것:
- The sales funnel builder with upsells and order bumps
- Course hosting and the membership site tool
- The built-in store and checkout for digital products
📋 전환 방법:
- Export contacts and tags from ClickFunnels as a CSV file
- Start the ActiveCampaign trial and import your list
- Rebuild sequences as automations, then keep a page tool for checkout
🔄 ActiveCampaign에서 ClickFunnels로 전환하시나요?
✅ 얻게 될 이점:
- A complete funnel, cart, and upsell system in one place
- Course and membership hosting without extra software
- Flat billing that ignores how big your list gets
❌ 잃게 될 것:
- Branching automations and granular segmentation
- The built-in CRM and predictive sending
- Hundreds of native integrations and SMS sending
📋 전환 방법:
- Export contacts, tags, and automation notes from your account
- Open a ClickFunnels plan and import the contact file
- Rebuild your top sequence as a funnel, then redirect old page links
저희 리뷰에서 다루지 않은 내용
This comparison focused on solo creators and small teams. We did not test high-volume deliverability, custom API work, or agency setups managing dozens of client accounts. Our notes reflect the August 2026 versions of both platforms, and plan structures change often. If you run a 100,000-contact list or a large support team, your priorities will differ from what we covered.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 초기 가격 | 액티브캠페인 |
| 🧲 Sales Funnels | 클릭퍼널즈 |
| 📧 이메일 마케팅 | 액티브캠페인 |
| 🔁 마케팅 자동화 | 액티브캠페인 |
| 🎓 Courses and Memberships | 클릭퍼널즈 |
| 🛒 Online Sales and Checkout | 클릭퍼널즈 |
| 🔌 통합 | 액티브캠페인 |
| 👶 사용 편의성 | 클릭퍼널즈 |
| 🏆 종합 우승 | 클릭퍼널즈 |
🏆 우승: 클릭퍼널스
ClickFunnels wins 4 of 8 categories and edges ahead on overall rating.
다음과 같은 경우에 가장 적합합니다: Course creators, coaches, consultants, and anyone selling digital products
ClickFunnels and ActiveCampaign solve different problems. One builds the road to the sale. The other keeps talking to people after they arrive.
ClickFunnels is a conversion platform. Core ClickFunnels features cover the pages, the cart, the course, and the follow-up in one subscription.
ActiveCampaign is a marketing automation and CRM platform. ActiveCampaign offers stronger email marketing, deeper segmentation, and better long-term customer relationships.
만약 당신이 사업 runs on a list you email every week, ActiveCampaign is the stronger pick. Its automation depth is hard to match at this price.
But if you sell offers, courses, or memberships, ClickFunnels gets you to revenue faster. That is why it takes the overall spot here.
클릭퍼널즈 비교 (더 보기)
Here is how ClickFunnels stacks up against other sales tools:
클릭퍼널즈 vs 고하이레벨
ClickFunnels가 다음 분야에서 우위를 차지했습니다: Funnel-specific templates, simpler editor for non-marketers, course and membership hosting, faster setup for solo sellers
GoHighLevel이 다음에서 승리했습니다: White-label reselling for agencies, native SMS and call handling, unlimited client sub-accounts, deeper pipeline tooling
ClickFunnels가 다음 분야에서 우위를 차지했습니다: Checkout and upsell flows, lower entry cost for sellers, built-in course delivery, speed from idea to live page
HubSpot이 다음 분야에서 우위를 차지했습니다: Free CRM tier, reporting depth across marketing and sales, larger app marketplace, better fit for B2B pipelines
ClickFunnels가 다음 분야에서 우위를 차지했습니다: Purpose-built funnel pages, digital product delivery, membership areas, conversion-focused templates
Keap은 계속해서 승리합니다: Invoicing and quotes, small-business CRM history, appointment booking, tighter follow-up on service work
ActiveCampaign 비교
Here is how ActiveCampaign compares to other automation tools:
ActiveCampaign이 다음 분야에서 승리했습니다: Cheaper entry tier, richer automation branching, predictive sending, sharper list segmentation
HubSpot이 다음 분야에서 우위를 차지했습니다: Free starting tier, unified sales and service tools, broader partner marketplace, cleaner reporting dashboards
Loading... 파이프드라이브
ActiveCampaign이 다음 분야에서 승리했습니다: Email sending at scale, automation recipes, dynamic content, site tracking tied to campaigns
Pipedrive는 다음 항목에서 승리했습니다: Visual deal management, simpler interface for reps, activity-based selling, faster onboarding for sales teams
ActiveCampaign이 다음 분야에서 승리했습니다: Email deliverability, 900+ native integrations, granular segmentation, lower cost for small lists
GoHighLevel이 다음에서 승리했습니다: Bundled websites and funnels, agency white-labeling, flat pricing across clients, native 목소리 and SMS channels
자주 묻는 질문
ActiveCampaign은 누구에게 가장 적합할까요?
It suits businesses that prioritize email marketing automation and CRM. Think e-commerce brands and teams nurturing a list over months, rather than running one-off product launches.
ClickFunnels는 어떤 용도에 가장 적합할까요?
ClickFunnels is best for entrepreneurs and course creators who need an all-in-one platform for sales funnels and membership sites. It favors fast lead capture and quick conversions.
ClickFunnels는 ActiveCampaign과 연동되나요?
Yes. You can connect them directly or through Zapier. Most teams push funnel leads into the email platform, then let it handle the longer nurture sequences.
클릭퍼널을 이메일 마케팅에 사용할 수 있나요?
Yes, for broadcasts and funnel follow-ups. It lacks granular behavioral tracking and full A/B testing, so heavy senders usually pair it with a dedicated email tool.
클릭퍼널은 여전히 가치가 있을까요?
It is worth it if you sell courses, coaching, or digital products. The bundled funnel, cart, and course tools replace several subscriptions. Newsletter-only senders should look elsewhere.
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