⚡ 간단 평가:
- 가격: Kajabi starts at $71/month (Kickstarter). GoHighLevel starts at $97/month (Starter).
- 다음과 같은 경우에 가장 적합합니다: Kajabi suits a course creator or coaching business. GoHighLevel suits a marketing agency managing multiple clients.
- 주요 차이점: Kajabi sells your knowledge. GoHighLevel manages customer relationships and lead generation for other people’s businesses.
- 저희가 선택한 제품: Kajabi (4.4) for most creators, because course creation and payments live on the same platform.
These two tools get compared far more often than they should.
Kajabi is built to sell online courses and digital products.
GoHighLevel is built to capture leads and run marketing campaigns for clients.
Both call themselves an all in one platform, and both are right.
They just serve two different kinds of digital business.
Here is how to tell which one fits your own business.
개요
This Kajabi vs GoHighLevel comparison covers pricing, core features, and ease of use.
We also break down who each sales platform works best for.
Our sources include published pricing pages, product documentation, and G2 reviews.
저희 필진들도 두 도구를 직접 사용해 보는 시간을 가졌습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
카자비란 무엇인가요?
Kajabi is a course platform for creators who sell what they know.
It launched in 2010 and now serves over 50,000 business owners.
The Kajabi platform hosts online courses, memberships, coaching programs, and podcasts.
One Kajabi account also covers email marketing, landing pages, and checkout.
Kajabi users collectively generate roughly $5 million in revenue every day.
Watch a full walkthrough of the dashboard before you read on.
🏆 Winner: Kajabi
Build, market, and sell your knowledge from one dashboard. Course creation, checkout, and email campaigns share the same platform. A free trial lets you test it first.
카자비 가격
Here is what a Kajabi subscription costs. Every figure below comes straight from our pricing data.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 킥스타터 | 월 71달러 | First online course and a small list |
| 기초적인 | 월 199달러 | Solo creators running one brand |
| 성장 | 월 159달러 | Coaching business with an affiliate program |
| 찬성 | 월 319달러 | Larger teams and multiple products |
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무료 체험: Yes. Kajabi offers a free trial so you can test course creation before you pay.
환불 보장: Kajabi runs a 30-day refund window on first-time subscriptions.
📌 메모: Kajabi charges no transaction fees on sales. The only fee you pay is your payment gateway’s processing cut, so you keep all the money that is left.
⚠️ Pricing conflict: Kajabi’s public page lists Basic at $119/month annually or $149 monthly, Growth at $159 or $199, and Pro at $319 or $399. Our table uses our verified data, which shows Basic at $199/month. Check the checkout page before you buy.
Kajabi의 주요 이점
Here is what makes Kajabi worth the money for a digital business.
- Course creation without code: The Kajabi course builder uses templates and drag-and-drop building blocks. Quizzes and progress tracking are built in.
- Built in payments: Kajabi Payments accepts cards, Apple Pay, and Google Pay through one integrated payment gateway.
- Email marketing software included: Send broadcasts, build sequences, and collect email opt ins without a second tool.
- An intuitive website builder: Kajabi websites support unlimited pages, blog posts, and create landing pages fast.
- Kajabi AI everywhere: The AI course builder drafts outlines, and artificial intelligence handles video transcripts inside Creator Studio.
- Community and training: The Kajabi Heroes group is one of the friendliest we have seen, and Kajabi University teaches the core features free.
Those benefits show up clearly on the product tour below.
The dashboard groups your entire website, products, and marketing efforts in one place.
우리 팀이 발견한 점
우리의 작가 built a test product inside a Kajabi account and spent several days on it. Here is what stood out.
The walkthrough below shows the same workflow in real time.
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✅ 장점
- No transaction fees on any sale you make
- Course creation, email marketing, and checkout on the same platform
- 초보자도 쉽게 사용할 수 있는 드래그 앤 드롭 방식의 빌더 인터페이스
- 24/7 support on the Growth and Pro plans
❌ 단점
- An expensive platform for beginners and small budgets
- Limited design flexibility next to specialist builders
- Support replies can feel generic and surface-level
GoHighLevel이란 무엇인가요?
GoHighLevel is an all in one marketing and client management platform.
It was built for marketing agencies, digital marketers, and 소규모 사업 소유자.
The HighLevel platform replaces several marketing tools with a single login.
It can stand in for HubSpot, ClickFunnels, and 메일침프 즉시.
Agencies also run multiple clients from one dashboard on higher plans.
This walkthrough covers the layout before we dig into GoHighLevel pricing.
🥈 Runner Up: GoHighLevel
A CRM, funnel builder, and automation suite in one login. Agencies can resell it under their own brand. A 14-day trial comes with no card lock-in.
GoHighLevel 가격 책정
GoHighLevel keeps its plan list short. Here is the verified breakdown.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 97달러 | Solo digital marketer or a small business owner |
| 제한 없는 | 월 297달러 | Agency plan with unlimited accounts and unlimited contacts |
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무료 체험: Yes. GoHighLevel runs a 14 day free trial on both plans.
환불 보장: None advertised. The trial is your testing window.
📌 메모: The Starter plan already includes the CRM, a website builder, and email plus SMS marketing. Swapping several separate subscriptions for one platform is where most of the savings come from.
⚠️ Watch the extras: Email and SMS sending is billed by usage on top of your plan. GoHighLevel also markets an Agency Pro tier at $497/month with full white-label and reseller rights, which is not in our verified pricing data. Budget above the sticker price.
GoHighLevel의 주요 이점
Here is what pulls agencies onto the platform.
- One tech stack: The GoHighLevel CRM, funnel builder, and email tools replace multiple platforms. That kills most integration headaches.
- Real marketing automation: Automated workflows handle lead follow up by email and SMS without manual work.
- White label platform: The reseller tier lets you rebrand the app and sell GoHighLevel under your own brand.
- Booking and reputation management: Leads book calls themselves, and review requests go out on autopilot.
- Membership sites included: You can host courses and digital products without buying a separate membership platform.
- An AI Employee suite: 목소리 AI answers calls and conversation AI replies in chat around the clock.
The dashboard below shows how those pieces sit together.
우리 팀이 발견한 점
Our writer set up a client sub-account and mapped a full sales process. The clip below captures that hands-on time.
The takeaway matched the wider feedback. There are so many features that the first week feels heavy, and GoHighLevel reviews on G2 repeat the same point about the interface.
GoHighLevel의 장점과 단점
✅ 장점
- Replaces multiple tools and cuts the monthly bill
- Unlimited accounts and contacts on the $297 plan
- White-label rights let agencies resell the platform
- Responsive support team plus live training and certification
❌ 단점
- Steep learning curve caused by the feature volume
- Usage fees for email and SMS inflate the real cost
- Some users report weaker email deliverability after switching
- A poor fit for e-commerce with heavy product catalogues
기능 비교
Both tools claim to run your entire business from one login. The table below shows where that claim holds up and where it does not.
| 특징 | 카자비 | 고하이레벨 |
|---|---|---|
| Starting price | 월 71달러 | 월 97달러 |
| 무료 체험 | ✅ 무료 체험 | ✅ 14일 무료 체험 |
| 온라인 강좌 | ✅ Full course builder | ✅ Basic membership site |
| 웹사이트 빌더 | ✅ 페이지 무제한 | ✅ Funnel-first pages |
| 이메일 마케팅 | ✅ | ✅ (usage fees apply) |
| CRM 및 리드 추적 | ❌ Contact records only | ✅ Full pipeline CRM |
| 화이트 라벨 플랫폼 | ❌ | ✅ Reseller tier |
| Transaction fees | ❌ 없음 | ❌ None on plan |
| ~에 가장 적합함 | Course creator, coaching business | Marketing agency, client work |
1. Course Creation and Digital Products
카자비: This is the reason most people use Kajabi. You get drip scheduling, quizzes, progress tracking, and native video hosting, so you are not stuck embedding 유튜브 videos. Digital products, a membership site, and coaching programs all sit under the same product menu.
Digital downloads follow the same setup path.
고하이레벨: Membership areas exist and they work for simple training. There is no drip logic as deep as Kajabi’s, no quiz engine, and the 학생 view is plainer. Treat it as a bonus, not a course platform.
2. Website and Landing Page Builder
카자비: Kajabi websites cover your entire website, not only sales pages. You get themes, blog posts, and unlimited pages from one intuitive website builder.
고하이레벨: The drag-and-drop builder is aimed at conversion, not publishing. Agencies build niche specific templates once and then sell websites and funnels to several clients.
⚠️ 경고: Neither tool matches a dedicated site builder for design control. Kajabi in particular offers limited design flexibility compared with specialist builders.
3. 이메일 마케팅
카자비: Broadcasts and sequences are included at every tier with no send-based surcharge. Email campaigns tie directly to course progress, so a student who stalls can trigger a nudge.
고하이레벨: Email and SMS run side by side, which is stronger for nurturing leads. The catch is billing, since sending is metered on top of your plan.
⚠️ 경고: Some users report a drop in open rates after moving lists onto GoHighLevel. Warm your domain slowly if you switch.
4. Sales Funnels and Lead Capture
카자비: Pre-made pipelines cover the common offers, so funnel building takes minutes. A 웹 세미나 or free lesson funnel comes ready to edit.
고하이레벨: This is where it pulls ahead of most funnel builders. You get A/B testing, AI page assistance, and forms that capture leads straight into a pipeline.
5. CRM and Lead Tracking
카자비: There is a contact record with purchase history and course progress. It is not a deal pipeline, so a sales team that needs stages will feel boxed in.
고하이레벨: The CRM capabilities are the strongest part of the product. Drag deals between stages, track leads by source, and log every call in one record, which keeps customer relationships tidy across multiple clients.
6. Booking, Coaching, and Community
카자비: Coaching sessions, homework, and check-ins run inside the product itself. The community platform adds events and challenges for your members.
고하이레벨: Booking is fully automated and ties into reminders and lead follow up. Community features are thinner, so member engagement needs another tool.
7. Analytics and Podcasting
카자비: Reports track site visits, revenue, and subscription metrics, and you can bolt on Google Analytics. A private 팟캐스트 feed is included, which no rival at this price offers.
Podcast hosting sits in the same product area.
고하이레벨: Reporting leans toward attribution and pipeline value rather than content performance. That suits agencies proving ROI to clients each month.
8. AI Tools
카자비: Kajabi AI drafts course outlines, writes newsletters, and transcribes video automatically. It speeds up the blank-page stage of course creation.
고하이레벨: The AI Employee suite answers phone calls and chat messages day and night. It is aimed at response speed rather than content drafting.
9. White Label and Agency Tools
카자비: No white-label option exists. The affiliate program is the closest thing, where partners earn commission through a special link.
고하이레벨: Rebrand the whole app, set your own prices, and bill clients directly. For digital marketing agencies this is the feature that pays for the subscription.
10. 가격 및 비용
Here are both plan lists side by side.
| 층 | 카자비 | 고하이레벨 |
|---|---|---|
| 기입 | Kickstarter — $71/month | 스타터 플랜 — 월 97달러 |
| 중간 | Growth — $159/month | 무제한 — 월 297달러 |
| 더 높은 | Basic — $199/month | ❌ Not in our data |
| 맨 위 | Pro — $319/month | ❌ Not in our data |
카자비: Entry cost is lower and there are no send fees or sales cuts. Against separate tools that can pass $600 a month, one bill looks reasonable, though the Basic plan is poor value next to the Growth plan.
고하이레벨: The $297 tier buys unlimited accounts, so an agency billing five clients gets far more headroom. Just remember the metered messaging charges when you compare against other platforms.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| To sell an online course | 카자비 | Real course builder and drip logic |
| To manage clients for a fee | 고하이레벨 | Sub-accounts and white label |
| A pipeline CRM | 고하이레벨 | Kajabi has no deal stages |
| 최저 진입 가격 | 카자비 | $71 versus $97 per month |
| Podcast and community tools | 카자비 | Both are included in-plan |
| 초보자에게 친숙한 설정 | 카자비 | Far gentler first week |
💰 예산
Kajabi opens at $71/month and never charges you per email sent. GoHighLevel opens at $97/month, and messaging usage lands on top of that.
🔌 사용 중인 기술 스택
If you already juggle multiple platforms, GoHighLevel folds most of them into one login. If you only need to publish and collect payments, Kajabi is the shorter path.
📝 What You Actually Sell
Selling your own knowledge points to Kajabi every time. Selling marketing services to other businesses points to GoHighLevel.
🎓 귀하의 경험 수준
Beginners get further faster with Kajabi because the setup path is guided. GoHighLevel packs so many advanced features that new users often stall in week one.
🆓 무료 체험 및 데모
Run one real offer through each trial rather than clicking around the menus. That is the only way to see whether all the features you are paying for get used.
🛟 지원 옵션
Both offer support by email and chat, and GoHighLevel adds onboarding calls plus certification. Kajabi reserves 24/7 chat for the Growth and Pro plans only.
전환 가이드
Already on one of them? Here is what changes if you move.
🔄 Switching from Kajabi to GoHighLevel?
✅ 얻게 될 이점:
- A true pipeline CRM to nurture leads through stages
- SMS alongside email, plus automated booking
- White-label rights, so agencies can charge clients more money
❌ 잃게 될 것:
- The deeper course builder and quiz tools
- Podcast hosting and the community features
- The Kajabi app that lets students find courses on a phone
📋 전환 방법:
- Export contacts and product data from Kajabi as CSV
- Start the 14-day trial and import your list
- Rebuild your funnel, then warm the sending domain before launch
🔄 Switching from GoHighLevel to Kajabi?
✅ 얻게 될 이점:
- A far better home for online courses and memberships
- Predictable billing with no per-message charges
- A gentler setup that helps you grow your business sooner
❌ 잃게 될 것:
- Sub-accounts for multiple clients and reselling
- Deal pipelines and reputation management
- Two-way SMS and the AI call answering
📋 전환 방법:
- Export contacts and page copy from your sub-account
- Open a Kajabi trial and rebuild the offer as a product
- Point your domain across once checkout is tested
저희 리뷰에서 다루지 않은 내용
An honest review should admit its edges. We focused on solo creators, coaches, and small agencies, so we did not test large sales teams, custom API work, or bulk reseller billing. Our notes reflect the July 2026 versions of both products. If you run an ecommerce catalogue or a university programme, your priorities will look different from ours.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 카자비 |
| 🚀 Course creation | 카자비 |
| 📣 Email marketing | 카자비 |
| 🎯 CRM and lead tracking | 고하이레벨 |
| 👶 Ease of use | 카자비 |
| 🏷️ Agency and white label | 고하이레벨 |
| 🔌 Automation depth | 고하이레벨 |
| 🏆 종합 우승 | 카자비 |
🏆 WINNER: KAJABI
Kajabi wins 4 of the 7 categories we scored.
다음과 같은 경우에 가장 적합합니다: course creators, coaches, membership owners, and anyone building an online business around their own expertise
Kajabi and GoHighLevel are not really rivals. Kajabi packages your knowledge into products people buy, and tens of thousands of creators have built sustainable businesses that way.
GoHighLevel packages marketing services you sell to other companies. If that is your model, it beats stitching together other marketing tools, and no course platform will replace it.
Kajabi makes the shorter road to a successful online business for most readers here. It costs less to start, and one successful business does not need a deal pipeline on day one.
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Here is how Kajabi lines up against the other names creators shortlist.
Kajabi vs 가르치기 쉬운
카자비가 승리한 이유는 다음과 같습니다. built-in email sequences, no sales cut on any plan, podcast hosting included
Teachable이 다음에서 승리했습니다: cheaper entry tier, simpler dashboard for a first course, faster payout setup
Kajabi vs Thinkific
카자비가 승리한 이유는 다음과 같습니다. marketing built into the same login, coaching products, stronger automation
Thinkific이 다음 부문에서 승리했습니다: a usable free tier, tidier course player, lower cost for pure teaching
Kajabi vs 학교
카자비가 승리한 이유는 다음과 같습니다. full website and funnels, deeper course structure, richer analytics
학교가 승리한 항목: flat low price, discussion-first design, gamified member activity
Kajabi vs 원
카자비가 승리한 이유는 다음과 같습니다. selling and checkout in one place, email broadcasts, product variety
Circle wins on: live spaces, mobile-first discussion, cleaner member profiles
GoHighLevel 비교하기
The most common GoHighLevel 대안 break down like this.
GoHighLevel이 다음에서 승리했습니다: flat agency pricing, resale rights, built-in SMS
HubSpot이 다음 분야에서 우위를 차지했습니다: reporting depth, app marketplace size, cleaner onboarding
GoHighLevel 대 클릭퍼널즈
GoHighLevel이 다음에서 승리했습니다: CRM attached to every funnel, client sub-accounts, appointment booking
ClickFunnels가 다음 분야에서 우위를 차지했습니다: page templates, checkout polish, a much shorter first day
GoHighLevel 대 킵
GoHighLevel이 다음에서 승리했습니다: price per seat, white-label option, page and funnel building
Keap은 계속해서 승리합니다: invoicing tools, guided setup, steadier email deliverability
GoHighLevel 대 파이프드라이브
GoHighLevel이 다음에서 승리했습니다: marketing plus CRM together, membership areas, call and chat AI
Pipedrive는 다음 항목에서 승리했습니다: pipeline clarity, faster learning, better mobile deal management
자주 묻는 질문
Kajabi는 어떤 용도로 가장 적합할까요?
Kajabi lets you build and sell courses, memberships, coaching, and podcasts from one dashboard. It suits creators who want marketing and checkout attached to their content.
Kajabi의 월 이용료는 얼마인가요?
Plans run from $71/month on Kickstarter up to $319/month on Pro, with Growth at $159/month and Basic at $199/month. Check the checkout page for current promotions.
Kajabi는 거래 수수료가 있나요?
No. The platform takes no cut of your sales on any plan. You still pay standard card processing fees to your payment provider.
GoHighLevel은 무엇에 사용되나요?
It runs client marketing: a CRM, funnels, booking, and email or SMS follow-up in one login. Agencies use it to serve several businesses at once.
GoHighLevel은 배우기 어렵나요?
Yes, for most beginners. The feature volume makes week one slow, though live training, certification, and onboarding calls shorten the climb considerably.
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