⚡ 간단 평가:
- 가격: GoHighLevel starts at $97/month. ClickFunnels starts at $81/month.
- 다음과 같은 경우에 가장 적합합니다: GoHighLevel for marketing agencies that need customer relationship management. ClickFunnels for anyone who wants to build sales funnels fast.
- 주요 차이점: GoHighLevel bundles a CRM, SMS marketing, and white label software. ClickFunnels is primarily focused on funnel building.
- 저희가 선택한 제품: GoHighLevel, rated 4.3 versus 4.2, because one subscription covers more of your marketing efforts.
Two tools keep showing up when people shop for a funnel builder.
One was built for agencies. The other was built for sellers.
GoHighLevel is an all-in-one sales and marketing platform designed for digital marketing agencies.
ClickFunnels is a sales funnel builder designed for entrepreneurs and 소규모 사업체.
That single split explains almost every difference below.
개요
This GoHighLevel vs ClickFunnels comparison covers pricing, key features, and ease of use.
We also break down who each marketing platform works best for.
Our sources include published specs, pricing pages, documentation, and G2 reviews.
Our writers also spent hands-on time with both page and funnel builders.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
GoHighLevel이란 무엇인가요?
GoHighLevel은 에이전시를 위해 설계된 올인원 마케팅 플랫폼입니다.
It handles customer relationship management, funnels, and follow-up in one login.
You get a page builder, pipelines, calendars, email marketing, and sms marketing.
Agencies use it to run client marketing campaigns without paying for five separate tools.
The bigger draw is white label software. You can resell the platform under your own branding.
🏆 우승: GoHighLevel
One dashboard for your CRM, funnels, and follow-up. Built for agency owners who bill clients monthly.
GoHighLevel 가격 책정
GoHighLevel keeps its pricing simple. There are two paid tiers.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 97달러 | Solo marketers and a small digital agency with up to 3 client accounts |
| 제한 없는 | 월 297달러 | Agencies that want unlimited sub accounts and white label reselling |
Pricing verified August 2026.
무료 체험: Yes. Both plans include a 14 day free trial, and extension offers can stretch that window further.
환불 보장: No standing refund window is published. Cancel inside the trial to avoid the first charge.
📌 메모: The Starter tier is sold as the Agency Starter Account. The $297 tier is the Agency Unlimited Account, which lifts the sub account cap and unlocks reselling.
⚠️ 경고: Email, SMS, and phone usage bill separately as rebilling credits. Budget for those on top of the plan fee.
GoHighLevel의 주요 이점
Here’s what makes GoHighLevel worth a look:
- Flat-rate scaling: Contacts and unlimited funnels are included on both plans. Your bill stays flat as lead lists grow.
- Real CRM inside: Pipelines, deal stages, and contact history live next to your funnels. Nothing syncs through a third-party connector.
- Multi-channel follow-up: Email, SMS, and 목소리 drops run from the same workflow. That covers most marketing efforts an agency sells.
- 예약하기: Calendars, reminders, and automated booking are native. ClickFunnels has no equivalent 스케줄러.
- White label reselling: The Unlimited plan lets you sell the platform as your own SaaS product.
- Tool consolidation: One subscription replaces a CRM, a scheduler, and separate email marketing tools.
- Client-ready sub accounts: Each client gets a walled-off workspace with its own branding and users.
우리 팀이 발견한 점
우리의 작가 set up a GoHighLevel account and built a client workspace from scratch. Here’s what stood out during that hands-on time:
GoHighLevel의 장점과 단점
✅ 장점
- Unlimited funnels and contacts on the $97 plan
- Full CRM with pipelines and appointment scheduling
- SMS, email, and voice follow-up in one workflow
- White label reselling on the $297 plan
- Replaces several tools an agency already pays for
❌ 단점
- 처음 사용하는 사람들에게는 학습 곡선이 가파릅니다.
- Page load speeds trail ClickFunnels on mobile traffic
- SMS and email credits bill on top of the plan
- Overkill if you only need a funnel builder
클릭퍼널즈란 무엇인가요?
ClickFunnels is a website builder and sales funnel builder for online 사업 소유자.
It helps you launch high converting funnels without a developer.
You pick from pre built templates, edit them, and publish.
The platform also sells online courses, membership sites, and digital products.
A basic CRM and email marketing sit inside, but funnel building is the main event.
🥈 Runner Up: ClickFunnels
The faster route to a live offer. Pick a template, edit the copy, and start selling this week.
클릭퍼널 가격
ClickFunnels uses a tiered structure. Costs climb with usage and feature limits.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 시작하다 | 월 81달러 | One workspace and your first funnel |
| 규모 | 월 164달러 | Growing stores that need more contacts and team seats |
| 최적화 | 월 248달러 | Higher volume sellers running many offers at once |
| 빼어나게 솟다 | 연간 5,997달러 | Established brands paying once for the year |
Pricing verified August 2026.
무료 체험: Yes. ClickFunnels offers a 14 day free trial on paid plans.
환불 보장: Refunds follow the published terms at signup. Cancel before renewal to stop the next charge.
📌 메모: Every tier includes the funnel and page builder. Higher tiers raise contact caps, team seats, and workspace counts.
⚠️ Pricing conflict flagged: Some third-party roundups list the entry ClickFunnels plan at $97 or $149 per month. Our CSV records $81/month for Launch, and that is the figure used in every table here. Check the checkout page before you buy.
클릭퍼널의 주요 이점
Here’s where ClickFunnels earns its keep:
- Speed to launch: Pre built funnel templates cover sales, 웹 세미나 funnels, and opt-ins. You edit copy instead of designing pages.
- Gentle learning curve: The editor is simpler than GoHighLevel’s. Non-technical sellers get productive on day one.
- Fast pages: ClickFunnels pages load in roughly 2.3 seconds on average, which matters for mobile traffic.
- Course and membership tools: A membership site builder ships with the platform. Sell training without a second app.
- Store and checkout: The online store builder and payment tools handle order bumps and upsells.
- Built-in affiliate program: Recruit partners to promote your offers and track their commissions.
우리 팀이 발견한 점
Our writer built a two-step opt-in funnel inside ClickFunnels and published it the same afternoon. Here’s what stood out:
클릭퍼널즈 장점 및 단점
✅ 장점
- Faster page loads at around 2.3 seconds
- Easier editor for non-technical users
- Template library for common funnel types
- Courses, membership areas, and a store in one place
❌ 단점
- CRM features are thin next to GoHighLevel
- No appointment scheduling or SMS marketing
- No white label reselling for agencies
- Costs climb quickly past the Launch tier
기능 비교
Here are the key differences between ClickFunnels and GoHighLevel, feature by feature. The table below is the short version.
| 특징 | 고하이레벨 | 클릭퍼널즈 |
|---|---|---|
| 시작 가격 | 월 97달러 | 월 81달러 |
| 14일 무료 체험 | ✅ | ✅ |
| 퍼널 빌더 | ✅ | ✅ |
| 완벽한 CRM | ✅ | ❌ (기본 기능만 해당) |
| SMS 마케팅 | ✅ | ❌ |
| 예약하기 | ✅ | ❌ |
| Online Courses & Membership Sites | ✅ | ✅ |
| 온라인 스토어 빌더 | ❌ | ✅ |
| White Label Software | ✅ | ❌ |
| 무제한 하위 계정 | ✅ ($297 plan) | ❌ |
| 가장 적합한 대상 | 디지털 마케팅 에이전시 | Entrepreneurs and small businesses |
1. Funnel Builder and Page Templates
고하이레벨: Funnels sit inside the same workspace as your CRM and calendars. You get unlimited funnels on both plans, so lead volume never forces an upgrade. The page templates are functional rather than flashy.
클릭퍼널즈: This is where the product started, and it shows. The template library covers sales pages, webinar funnels, and order forms. Each ClickFunnels funnel template ships ready to edit, so most sellers publish in an afternoon.
2. Landing Pages and the Drag and Drop Editor
고하이레벨: The drag and drop editor lets you build landing pages, surveys, and forms in one place. Creating landing pages takes more clicks here because the builder exposes more settings.
클릭퍼널즈: The editor is tighter and quicker to learn. Pages average about 2.3 seconds to load, which helps conversion on mobile 기기.
💡 꿀팁: Build one identical page in each trial account. Whichever editor you finish first is the one you’ll actually keep using.
3. Lead Generation and Capturing Leads
고하이레벨: Forms, surveys, chat widgets, and call tracking all feed the same contact record. Capturing leads and routing them to a pipeline happens without a connector app.
클릭퍼널즈: Lead generation runs through opt-in pages and forms. Anything beyond that usually needs a third-party CRM connected on the side.
4. Customer Relationship Management
고하이레벨: Pipelines, deal stages, tasks, and full conversation history ship as standard. This is the clearest gap between the two products.
클릭퍼널즈: A customizable CRM view exists, but it tracks buyers rather than managing a sales process. Agencies juggling many client lists will feel the ceiling.
5. Email Marketing and SMS Marketing
고하이레벨: Email, SMS, and ringless voice drops run from one sequence builder. Missed-call text-back alone wins over a lot of local service businesses.
클릭퍼널즈: Email marketing tools cover broadcasts and follow-up sequences tied to funnel steps. There is no native SMS channel.
6. Automation Tools and Booking
고하이레벨: Its marketing 오토메이션 features branch on tags, replies, and appointment status. Fully automated booking closes the loop from ad click to calendar slot.
클릭퍼널즈: Funnel automations trigger on purchases, opt-ins, and cart abandonment. They are simpler to set up than GoHighLevel’s advanced features, and they cover fewer branches.
💡 꿀팁: Both tools ship powerful automation features, but only one reacts to phone calls and booked appointments. Map your follow-up steps first, then pick.
7. 온라인 강좌 및 회원제 사이트
고하이레벨: Membership areas support unlimited courses and offers deeper customization of the 학생 경험.
클릭퍼널즈: A dedicated membership funnel template gets a course live quickly. Creators who value speed over control usually prefer this route.
8. Ecommerce, Digital Products, and Payments
클릭퍼널즈: The online store builder sells physical and digital products with upsells, order bumps, and one-click checkouts.
Payment handling is a related but separate strength.
고하이레벨: Invoices, payment links, and subscriptions are supported, but there is no full storefront. Product sellers will notice the gap.
9. Reporting and Sales Process Visibility
고하이레벨: Dashboards track pipeline value, call outcomes, and attribution per sub account. Agencies can hand clients a branded report.
클릭퍼널즈: Reports focus on funnel steps, conversion rates, and revenue per visitor. That is the right lens for a single online business.
10. White Label Software and Agency Growth
고하이레벨: The Agency Unlimited Account lets you rebrand the platform and resell it as your own SaaS product. That turns a software bill into a revenue line for your own agency.
클릭퍼널즈: There is no white label tier. You can earn through the affiliate program, but clients always see the ClickFunnels brand.
11. 가격 및 비용
Let’s put the plans side by side.
| 층 | 고하이레벨 | 클릭퍼널즈 |
|---|---|---|
| 기입 | 스타터 플랜 — 월 97달러 | Launch — $81/month |
| 중간 | — | Scale — $164/month |
| 높은 | 무제한 — 월 297달러 | Optimize — $248/month |
| 맨 위 | — | Dominate — $5,997/yr |
고하이레벨: Flat-rate pricing with unlimited funnels and contacts means the bill stays predictable. At $297 you get unlimited sub accounts plus reselling, which is hard to match at that price.
클릭퍼널즈: The $81 entry point is the cheapest way in. Costs rise as contacts and workspaces grow, so the gap narrows fast once you scale.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 가장 저렴한 진입 가격 | 클릭퍼널즈 | $16/month less to start |
| A real CRM | 고하이레벨 | Pipelines and history built in |
| To sell courses fast | 클릭퍼널즈 | Membership templates ready to go |
| SMS and call follow-up | 고하이레벨 | Native multi-channel sequences |
| To resell software | 고하이레벨 | White label on the $297 plan |
| 초보자에게 친숙한 설정 | 클릭퍼널즈 | Simpler editor, less to configure |
💰 예산
ClickFunnels wins the first invoice at $81/month. GoHighLevel wins the third year, once you cancel the tools it replaces.
🔌 사용 중인 기술 스택
Already paying for a CRM, a scheduler, and an email tool? GoHighLevel absorbs all three. Happy with your current stack? ClickFunnels slots in beside it.
📝 Your Offer Type
Selling digital products or courses to a cold audience favors ClickFunnels. Booking calls and nurturing a long sales process favors GoHighLevel.
🎓 귀하의 경험 수준
GoHighLevel carries a steep learning curve and rewards patience. ClickFunnels has a user friendly interface that beginners pick up quickly.
🆓 무료 체험 및 데모
Both ClickFunnels and GoHighLevel give you two weeks to test drive. Run the same offer through each one before you commit.
🛟 지원 옵션
Both platforms lean on chat support, documentation, and large user communities. Agency-tier GoHighLevel accounts get priority channels.
전환 가이드
Already on one of these? Here’s what changes if you move.
🔄 Switching from GoHighLevel to ClickFunnels?
✅ 얻게 될 이점:
- Faster page loads and a simpler editor
- A proper online store for digital products
- A lower entry price at $81/month
❌ 잃게 될 것:
- Your CRM pipelines and appointment calendars
- SMS and voice follow-up channels
- White label reselling and client sub accounts
📋 전환 방법:
- Export contacts, tags, and pipeline notes to CSV
- Start the ClickFunnels trial and rebuild your top funnel from a template
- Import contacts, connect payments, then repoint your domain
🔄 Switching from ClickFunnels to GoHighLevel?
✅ 얻게 될 이점:
- A full CRM with pipelines and booking
- SMS marketing and multi-channel workflows
- Unlimited sub accounts and white label reselling
❌ 잃게 될 것:
- The quicker editor and faster page speeds
- The dedicated online store and checkout tools
- The deepest library of pre built funnel templates
📋 전환 방법:
- Export contacts, orders, and members from ClickFunnels
- Open a GoHighLevel trial and create a sub account per brand
- Rebuild funnels, import contacts, then switch DNS and payment keys
저희 리뷰에서 다루지 않은 내용
This comparison focused on agencies, solo marketers, and small businesses. We didn’t test enterprise contracts, custom API builds, or high-volume SMS deliverability across carriers. Our notes reflect the August 2026 versions of both platforms, and feature sets move quickly. If you run a large in-house team, your priorities may look different from what we’ve covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 초기 가격 | 클릭퍼널즈 |
| 🚀 Funnel Building | 클릭퍼널즈 |
| ⚡ Page Speed | 클릭퍼널즈 |
| 🎯 CRM and Lead Management | 고하이레벨 |
| 🤖 자동화 도구 | 고하이레벨 |
| 📱 SMS 및 멀티채널 | 고하이레벨 |
| 🏷️ White Label and Reselling | 고하이레벨 |
| 💵 Value at Scale | 고하이레벨 |
| 🏆 종합 우승 | 고하이레벨 |
🏆 우승자: GOHIGHLEVEL
GoHighLevel이 8개 부문 중 5개 부문에서 수상했습니다.
다음과 같은 경우에 가장 적합합니다: Digital marketing agencies, local service businesses, and anyone reselling software under their own branding
These are two different products aimed at two different buyers. GoHighLevel is a marketing platform for agencies that manage other people’s leads.
ClickFunnels is a funnel builder for people selling their own offers. It is faster to learn, and building funnels takes fewer steps.
If your whole business is one offer and a checkout, ClickFunnels is the sharper tool. If you manage clients, book calls, and want unlimited sub accounts, GoHighLevel does more for the money.
GoHighLevel 비교하기
Here’s how GoHighLevel measures up against other tools agencies shortlist:
GoHighLevel이 다음에서 승리했습니다: Flat pricing as contact lists grow, native SMS channels, white label reselling for client work
HubSpot이 다음 분야에서 우위를 차지했습니다: 보고 depth, a far larger integration marketplace, polish across sales and service hubs
GoHighLevel 대 킵
GoHighLevel이 다음에서 승리했습니다: Unlimited sub accounts, built-in funnel and website builder, agency reselling rights
Keap은 계속해서 승리합니다: Guided onboarding, cleaner invoicing and quotes, tidier small-team automation setup
GoHighLevel 대 액티브캠페인
GoHighLevel이 다음에서 승리했습니다: Appointment booking, call tracking and voice drops, one bill instead of several
ActiveCampaign이 다음 분야에서 승리했습니다: Email deliverability tooling, segmentation logic, template design quality
클릭퍼널즈 비교 (더 보기)
And here’s how ClickFunnels holds up beside other options:
ClickFunnels가 다음 분야에서 우위를 차지했습니다: Speed from blank page to live offer, checkout and upsell flows, lower cost for a solo seller
HubSpot이 다음 분야에서 우위를 차지했습니다: Contact database depth, team permissions, long-term reporting across a sales process
클릭퍼널즈 vs 곧
ClickFunnels가 다음 분야에서 우위를 차지했습니다: Hosted pages and checkouts, course and membership delivery, template variety for offers
즉시 승리하는 경우: Cold outreach at volume, 받은 편지함 warm-up, per-mailbox sending controls
ClickFunnels가 다음 분야에서 우위를 차지했습니다: Page design control, order bumps and one-click upsells, faster launch of a new offer
Keap은 계속해서 승리합니다: Contact record detail, appointment and invoice handling, structured follow-up for service businesses
자주 묻는 질문
What is the difference between ClickFunnels and GoHighLevel?
ClickFunnels builds and sells funnels. GoHighLevel adds a CRM, calendars, SMS, and white label reselling, so it covers the whole client relationship instead of one offer.
GoHighLevel이 ClickFunnels보다 더 나은가요?
For agencies, yes. It rates 4.3 against 4.2 and does more per dollar. For a solo seller launching one offer, ClickFunnels is the faster pick.
What software does GHL replace?
Typically a CRM, a scheduling app, an email tool, an SMS service, and a page builder. Most agencies cancel three or four subscriptions after switching.
What are the disadvantages of ClickFunnels?
Thin CRM features, no SMS or appointment booking, no white label option, and pricing that climbs quickly once you pass the Launch tier.
클릭퍼널즈의 가장 좋은 대안은 무엇일까요?
GoHighLevel, if you need lead management alongside funnels. Both start close in price and both include a 14 day free trial to compare.
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