Metricool vs Loomly: The Ultimate Showdown in 2025

에 의해서 | 마지막 업데이트 Aug 27, 2025

우승자
메트리쿨
4.8
  • User Management
  • Advanced Calendar
  • Content Analytics
  • Post Tracker
  • Media Manager
  • 무료 플랜 이용 가능
  • Paid Plans from $18
준우승
loomly
3.5
  • 소셜 미디어 Scheduler
  • Seamless Collaboration
  • 콘텐츠 보안
  • Content Creation
  • Organize Campaigns
  • 무료 체험 가능
  • Contact For Pricing
Metricool vs Loomly

Choosing the right social media management tool could be a real headache.

Do you need something simple and affordable or a platform packed with features?

Two popular contenders often top the list: Metricool and Loomly.

In this ultimate showdown, we’ll break down the key differences between Metricool vs Loomly to help you to decide which is the perfect fit for your needs.

개요

We want to give you the most accurate comparison.

We’ve spent weeks testing both Metricool and Loomly, scheduling posts, analyzing performance, and exploring every nook and cranny of these platforms.

This hands-on experience allows us to highlight the strengths & weaknesses of each tool so you could make an informed decision.

메트리쿨
4.85점 만점에

Want to gain a deeper understanding of your social media performance and optimize your strategy? Sign up for a free Metricool account and unlock valuable insights today!

가격: It has a free plan. Paid plan Starts at $18/month

주요 특징:

룸리-CTA
3.55점 만점에

Join 10,000+ brands who rely on Loomly for social media management. Experience the difference today.

가격: It has a free trial. Contact them for exact pricing.

주요 특징:

  • Content calendar
  • Post ideas
  • 해석학

What is Metricool?

Ever feel like you’re flying blind with your social media?

Metricool gives you a clear view of how your content is performing.

It’s like having a co-pilot for your social media strategy, helping you schedule posts, track key metrics, and understand your audience better.

또한 우리가 가장 좋아하는 것을 탐색하세요 Metricool 대안

메트리쿨

우리의 견해

메트리쿨

Metricool 70% 이상이소셜미디어관리에주당최소5시간을절약한다고답했습니다. 직접체험하고얼마나많은시간을절약할수있는지확인해보세요!

주요 이점

  • 특징: Metricool은분석, 일정관리, 캠페인관리를한곳에서제공합니다. 또한모든댓글과메시지를관리할수있는받은편지함, 콘텐츠플래너, 경쟁사분석도구도포함되어있습니다.
  • 지원되는 소셜 네트워크: Facebook, Instagram, Twitter, LinkedIn, TikTok, 심지어Google Business Profile과Twitch를포함한20개이상의플랫폼과호환됩니다.
  • 사용 편의성: 이플랫폼은깔끔하고직관적인인터페이스를갖 추고있어초보자라도쉽게탐색할수있습니다.
  • 고객 지원: 그들은라이브채팅과자세한도움말센터를통해반응성있는고객지원을제공합니다.
  • 통합: Canva, Google Drive, Zapier.
  • 확장성: Metricool은개인, 중소기업, 대형기관의요구에맞춰다양한플랜을제공합니다.

가격

  • 무료: 경쟁자프로필5개에대한월요금은0달러입니다.
  • 기동기: 경쟁자프로필100개에대해월18달러.
  • 고급의: 역할관리비용은월45달러입니다.
  • 관습: 맞춤형 가격 책정.
메트리쿨가격

장점

  • 분석은매우철저합니다.
  • 계획도구가자연스럽게느껴집니다.
  • 경쟁자에대한통찰력은강력합니다.
  • 기본플랜은예산에적합합니다.
  • 인터페이스가사용자친화적입니다.

단점

  • 소셜받은편지함은기본적인수준입니다.
  • 팀의구성이부족합니다.
  • 지원팀의응답이늦어질수있습니다.
  • 사회적 경청은 강력하지 않습니다.

What is Loomly?

Need a social media command center for your team? Loomly is built for collaboration.

It streamlines your workflow from 브레인스토밍 ideas to approving finished posts.

Think of it as your social media marketing hub, keeping everyone on the same page & your content calendar flowing smoothly.

또한 우리가 가장 좋아하는 것을 탐색하세요 Loomly alternatives

룸리 홈페이지

우리의 견해

룸리-CTA

Loomly로 소셜 미디어 전략을 강화하세요. 10,000개 이상의 브랜드가 Loomly의 간소화된 일정 관리와 통찰력 있는 분석을 활용하여 온라인 존재감을 최적화합니다.

주요 이점

  • 콘텐츠 아이디어와 제작에 도움이 됩니다.
  • 계획을 위한 명확한 달력 보기.
  • 팀 협업 기능이 강력합니다.
  • 게시물 미리보기 옵션이 도움이 됩니다.

가격

  • 기동기: 소셜 미디어 계정은 12개, 사용자는 3개, 캘린더는 무제한입니다.
  • 그 너머에: 소셜 미디어 계정은 60개, 사용자는 무제한, 캘린더는 무제한입니다.
엉성한 가격 책정

장점

  • 사용하기 정말 쉽습니다.
  • 저렴한가격계획.
  • 협업에 좋습니다.
  • 도움이 되는 게시물 아이디어.
  • 통찰력 있는 분석을 제공합니다.

단점

  • 사회적 경청이 제한적임.
  • 통합이 적습니다.
  • 내장된 광고 도구가 없습니다.

기능 비교

Metricool and Loomly are both excellent social media management platforms, but they cater to different strengths.

Metricool is a digital Swiss army knife for analytics, while Loomly focuses on content planning and team collaboration for marketing teams.

1. Pricing and Plans

  • Metricool: Offers a generous free account that is a great solution for individuals and 중소기업 to manage one brand. Its paid plans are tiered based on the number of social accounts you manage, with a starter plan and an advanced plan that are often more cost-effective.
  • Loomly: Loomly pricing is more expensive, with paid plans based on the number of social accounts and users. While it doesn’t have a free plan, it does offer a free trial. Loomly offers an Essentials Plan and an Advanced Plan, and its pricing can be steep for solo entrepreneurs or small businesses.

2. Analytics and Reporting

  • Metricool: This is where Metricool stands out. It provides easy analytics that matters for your entire digital presence. You can get unlimited historical data, analyze ad performance from Google Ads and 틱톡 Ads, and even connect to Looker Studio to download custom reports. The 데이터 extracted gives you valuable insights.
  • Loomly: Provides a range of analytics tools to track post performance, but its focus is on audience engagement and insights. You can schedule analytics reports to be sent automatically and create custom reports for clients. While its 보고 features are good, they lack the depth of Metricool’s.

3. Social Inbox and Engagement

  • Metricool: Provides a single 받은 편지함 to manage all your social messages and comments from all your social networks. This allows you to simply scroll through and respond to your messages and comments, making it easy to stay engaged with your audience.
  • Loomly: A standout feature for Loomly is its robust social inbox. It helps you manage all your social messages, including comments, messages, and mentions across various social media platforms. Its centralized system helps you respond to customers and clients in a timely manner.

4. Publishing and Scheduling

  • Metricool: A straightforward social media scheduling tool that allows you to auto posting content. It’s easy to create a new post and schedule it with just a few clicks. The platform provides a visual calendar to help you win time and save time. It also includes a 비디오 편집기 and a content library.
  • Loomly: Known for its robust post scheduling and automated publishing capabilities. Loomly’s calendar feature and a calendar view help you schedule content, and it offers a range of tools to help with post creation. It can even suggest post ideas with its daily post inspiration.
Metricool-community-growth

5. Supported Social Platforms

  • Metricool: Supports a wide variety of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and 유튜브. A key differentiator is its deep integration with ad platforms and Google 사업 Profile, making it a great tool for a variety of marketing needs.
  • Loomly: Loomly supports a number of social media channels and platforms, including Instagram, Twitter, and Facebook. It also supports platforms like Snapchat and YouTube, and its loomly supports page provides a full list of all connected social channels.

6. Team Collaboration and Client Management

  • Metricool: Team collaboration is available on the advanced plan. You can add users and assign roles, but its features are not designed for the complex, large-scale workflows of an agency.
  • Loomly: A great solution for marketing teams and users seeking a streamlined approach to collaboration. It offers an approval workflow, two factor authentication, and custom user roles, making it easy to collaborate effectively.

7. Integrations and Add-ons

  • Metricool: Integrates with other tools like Zapier, Google Drive, and 캔바. Its main draw is the deep integration with ad platforms, a key feature for social media managers.
  • Loomly: The platform integrates with a number of other tools, including Slack and Teams integrations for real-time notifications. Its teams integration makes it easy to get notified about a loomly post that is pending approval.

8. User Interface and Ease of Use

  • Metricool: A metricool review often praises its clean and intuitive user friendly interface. Its focus on simplicity and accessibility makes it an excellent tool for solo entrepreneurs and small businesses who manage one brand or a few clients.
  • Loomly: The loomly dashboard is also known for being easy to use. Its clean design and visual calendar view make it easy to manage a social media presence from a single dashboard.
Loomly-use

9. Content Ideas and Curation

  • Metricool: Has a digital swiss army knife of features, but a built-in content curation tool is not one of them. While its analytics can help you find what content creation works, it doesn’t offer inspiration tools.
  • Loomly: A standout feature for Loomly is its post ideas. It gives you daily inspiration and twitter trends to help you find inspiration for a new post. This helps a social media marketer save time on content ideation.

10. Core Features

  • Metricool: The main differences between Metricool and Loomly are their core focuses. Metricool focuses on advanced analytics and ad management, providing a wide range of features from analytics to ad management. Its focus on data helps a social media manager make informed decisions.
  • Loomly: Loomly’s core features are its collaboration and content planning tools. Its loomly review will often praise its approval workflow and ability to help marketing teams to collaborate effectively on social media posts.

11. Customer Support

  • Metricool: Offers live chat support and a comprehensive help center page to assist customers. Support is generally responsive and reliable for all its paid plans.
  • Loomly: Loomly offers tailored support to all its users. It also offers two-factor authentication and the ability to get a branded subdomain, custom logo, and custom favicon on its higher plans. The conclusion loomly is a good choice for those who need a lot of support.

What to Look For When Choosing a Social Media Management Tool?

  • Analytics and Reporting: A great social media tool provides easy analytics that matters. Look for the ability to download custom reports, track post performance, and access data extracted from your social media accounts. Some platforms, like Metricool, even offer a Looker Studio connector and let you analyze data that matters.
  • Content Creation & Publishing: The social media scheduling tool you choose should help you win time and save time. Look for powerful scheduling features like an auto posting feature and the ability to schedule multiple posts. It should also be easy to manage and publish content from all your social sites, whether you’re working on a personal account or managing multiple brands for a business. A video editor and a content library are also great features for a content creator.
  • Collaboration and Team Management: For social media teams and agencies, look for robust features like an in-app approval workflows, the ability to assign posts to team members, and customizable dashboards. A 보낼수있는 review will often highlight its strong client management and custom branding features. A great platform should make it easy to manage your social media accounts and stay organized.
  • Supported Platforms: Ensure the social platform works with all your social networks, from a twitter account to a YouTube account and Google Business Profile. It’s a key feature for a social media manager that needs to manage all your tools and social feeds from a single place. The more platforms supported, the better.
  • Social Inbox and Engagement: A single inbox for all your social messages is a must. The platform should make it easy to monitor brand mentions, direct messages, and comments from all your social sites. This ability is crucial for building a strong community and for proactive customer service.
  • User Interface & Experience: The dashboard should be intuitive and user friendly. It should be easy to easily navigate, allowing you to simply scroll and find the information you need. A quick review of the user interface can tell you a lot about the tool’s user-friendliness.
  • 통합: Check for integrations with other tools and services. A 자피어 integration is a great feature that lets you connect your social media marketing to other tools you use. This helps you manage all your tools from a single place and streamlines your workflow.
  • Value and Pricing: Consider the cost and the features offered. A free plan or a starter plan might be enough, but if you need advanced features, a paid plan may be necessary. Read reviews to find out the main differences and to get a sense of which tool offers the best value for your needs.
  • 고객 지원: Look for a tool that offers reliable customer support, such as live chat support, a help center page, or a dedicated customer success onboarding team. A 스프라우트 소셜 review will often highlight its excellent support.
  • Overall Functionality: Beyond the specific features, you want a social media management platform that provides a seamless experience for your entire digital presence. Look for a mobile app to manage your social media accounts on the go, a feature to track your followers, and a smart system that understands your needs.

최종 판결

In this head-to-head battle, Loomly emerges as our top pick for most users.

While Metricool offers impressive analytics & a free plan, Loomly’s intuitive interface, collaborative features, & content generation tools make it a winner.

Its focus on streamlining workflows and simplifying social media management is hard to beat.

Remember it, the best choice depends on your specific needs & priorities.

We’ve given you the insights; now it’s your turn to choose the perfect social media management tool to elevate your online presence.

Happy posting!

More of Metricool

Here’s a concise comparison of Metricool against its alternatives, highlighting key differences:

  • Metricool vs Sprout Social: Choose Metricool for an intuitive platform with strong analytics and competitor insights, or Sprout Social for deeper analysis and robust team collaboration.
  • 메트리쿨 vs Socialpilot: Choose Metricool for its clear visual analytics and hashtag tracking or Socialpilot for its more budget-friendly plans with excellent scheduling capabilities.
  • 메트리쿨 vs Sendible: Choose Metricool for its user-friendly interface and comprehensive analytics dashboard or Sendible for its strong client management tools and social listening features.
  • 메트리쿨 vs Content Studio: Choose Metricool for its all-in-one analytics overview or Content Studio for its content discovery prowess and AI-powered content suggestions.
  • Metricool vs Heropost: (Information on a direct comparison is limited, suggesting a potential focus on different niche features or pricing models.)
  • Metricool vs Agorapulse: Consider Metricool for its straightforward analytics presentation, or Agorapulse for a well-rounded platform with strong engagement and listening tools.
  • 메트리쿨 vs Zoho Social: Choose Metricool for its broader platform support and in-depth analytics or Zoho Social for a cost-effective solution within the Zoho ecosystem.
  • Metricool vs Buffer: Choose Metricool for its comprehensive analytics and competitor tracking, or Buffer for its simplicity and ease of social media scheduling.
  • Metricool vs Sprinklr: Opt for Metricool if you’re a small to medium-sized business prioritizing analytics, or Sprinklr for an enterprise-level solution with extensive features.
  • Metricool vs Later: Select Metricool for its broader analytical capabilities across platforms, or Later for its specialized focus on visual content management, especially for Instagram.
  • 메트리쿨 vs Loomly: Choose Metricool for its in-depth analytics and competitor insights or Loomly for its strength in content calendar planning and team collaboration.
  • Metricool vs Blaze: (Information on Blaze is limited, indicating it might be a feature within another platform or a less commonly known social media management tool.)

More of Loomly

자주 묻는 질문

Does Metricool or Loomly offer a free plan?

Metricool offers a free plan with limited features, while Loomly does not. Loomly provides a 15-day free trial to test out its features.

팀 협업에 더 적합한 도구는 무엇입니까?

Loomly is the clear winner in terms of team collaboration. It offers features like post approvals, comments, and real-time notifications, making it ideal for teams working together on social media.

Which tool has better analytics?

Metricool provides more in-depth analytics and reporting capabilities than Loomly. It offers a wider range of metrics, customizable reports, and competitor analysis.

Can I schedule posts on Instagram with both tools?

Yes, both Metricool and Loomly support direct Instagram scheduling, allowing you to plan and automate your Instagram content.

Which tool is easier to use?

Both tools are user-friendly and have intuitive interfaces. However, Loomly’s interface is generally considered more visually appealing and easier to navigate, especially for beginners.

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