📊 Our Test Results:
- 💰 Pricing Value: SocialPilot $30/mo vs Sprout Social $199/mo — SocialPilot wins
- ⚡ 一括スケジュール設定: SocialPilot 500 posts vs Sprout Social limited — SocialPilot wins
- 📊 Analytics Depth: Basic reporting vs Enterprise analytics — Sprout Social wins
- 🔌 プラットフォームサポート: SocialPilot 11 platforms vs Sprout Social 9 — SocialPilot wins
- 👥 Team Value: Unlimited users on Pro vs Per-seat pricing — SocialPilot wins
Are you spending too much on social media management tools?
You need a platform that handles scheduling, analytics, and team collaboration.
Two major players dominate this space: SocialPilot and Sprout Social.
One costs 85% less than the other.
But does cheaper mean worse?
I tested both SocialPilot vs Sprout Social tools for four weeks to find out.
概要
To give you the most accurate comparison, I tested SocialPilot and Sprout Social side by side.
I managed multiple social accounts across Facebook, Instagram, LinkedIn, and Twitter.
I scheduled hundreds of posts using both platforms.
I tested their analytics, team features, and customer support.
Here’s what I found after spending $400+ testing these tools.
SocialPilotとは何ですか？
SocialPilot is a social media management tool built for agencies and small businesses.
It handles scheduling, publishing, analytics, and team collaboration from one dashboard.
The platform supports 11 social networks including ティックトック, Bluesky, and Google Business Profile.
Over 15,000 customers worldwide use SocialPilot to manage their social presence.
ソーシャルパイロット
The affordable social media management tool trusted by 15,000+ agencies. Schedule 500 posts at once, manage unlimited clients, and get white-label reports at a fraction of enterprise pricing.
SocialPilot Pricing
SocialPilot offers four pricing tiers to fit different business sizes.
All plans include a 14-day free trial with no credit card required.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 必需品 | 月額25ドル | フリーランサー with 7 accounts |
| 標準 | 月額42ドル | Small teams with 15 accounts |
| プレミアム | 月額85ドル | Agencies with 25 accounts |
| 究極の | $170/month | Large agencies with 50 accounts |
無料トライアル: Yes, 14 days with full access. No credit card required.
返金保証: Cancel anytime with no contracts or commitments.
📌 注記： Annual billing saves 15% on all plans. You can add extra users for $5/user and extra profiles for $4/profile.
⚠️ Warning: The Essentials plan limits AI credits to 500 per month. Heavy users should consider Standard or higher for more AI features.
Key Benefits of SocialPilot
Here’s why SocialPilot stands out from the competition:
- Bulk Scheduling Power: Upload and schedule up to 500 posts at once using CSV files. This saves hours of manual work every week.
- Agency-Friendly Pricing: Manage multiple clients without per-seat costs eating into your margins. The Ultimate plan includes unlimited users.
- White Label Dashboard: Brand the platform with your logo and colors. Your clients never see the SocialPilot name.
- 11 Platform Support: Connect Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, ユーチューブ, Google Business, Bluesky, Threads, and VK.
- AI Content Assistant: 生成する キャプション, hashtags, and post ideas in multiple languages. The AI helps maintain consistent posting schedules.
- コンテンツライブラリ: Store and reuse approved content, images, and templates. Keep your brand messaging consistent across all accounts.
SocialPilot Pros & Cons
✅ Pros
- 85% cheaper than Sprout Social for similar features
- Bulk schedule 500 posts with single CSV upload
- White label options for agencies on Premium+
- Supports 11 social platforms including Bluesky
- 24×5 customer support via chat, email, and phone
❌ Cons
- Analytics less detailed than enterprise tools
- No social listening or sentiment analysis
- 限定 CRM integrations compared to Sprout
- AI credits limited on lower-tier plans
Sprout Socialとは何ですか?
Sprout Social is an enterprise-grade social media management platform.
It combines publishing, engagement, analytics, and social listening in one tool.
Major brands like Microsoft, Hyatt, and エバーノート use Sprout Social.
The platform focuses on deep analytics and customer care workflows.
スプラウトソーシャル
Enterprise social media management with deep analytics and social listening. Best for large teams needing advanced reporting, CRM integration, and customer care workflows.
Sprout Social Pricing
Sprout Social uses per-user pricing that adds up quickly for teams.
A 30-day free trial is available without a credit card.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 標準 | 月額199ドル | Small teams with 5 profiles |
| プロ | 月額299ドル | Growing teams needing competitive reports |
| 高度な | 月額399ドル | Teams needing オートメーション and chatbots |
| 企業 | 価格についてはお問い合わせください | Large organizations with custom needs |
無料トライアル: Yes, 30 days with no credit card required.
返金保証: Annual contracts with no refunds. You must pay for the full year once subscribed.
📌 注記： All prices are per user per month. A 3-person team on Standard costs $597/month. Premium Analytics and Listening are extra add-ons.
⚠️ Warning: Users report auto-renewal issues and difficulty canceling contracts. Read the terms carefully before subscribing.
Key Benefits of Sprout Social
Here’s why enterprise teams choose Sprout Social:
- Deep Analytics: Get competitor benchmarking, sentiment analysis, and trend reports. The data goes far beyond basic metrics.
- Smart Inbox: Manage all messages from one place with CRM contacts, message spike alerts, and priority routing.
- ソーシャルリスニング: Monitor brand mentions, track keywords, and identify trends before they go viral. Great for crisis management.
- CRM統合: Connect with Salesforce, HubSpot, and Zendesk for a complete view of customer interactions.
- AI Reply Enhancement: Get AI-powered suggestions for customer responses. Maintain consistent brand 声 across all agents.
- Employee Advocacy: Turn employees into brand ambassadors with curated content they can share on personal accounts.
Sprout Social Pros & Cons
✅ Pros
- Industry-leading analytics and reporting depth
- Powerful social listening and sentiment analysis
- Smart inbox with CRM integration
- Polished interface with intuitive onboarding
- 30-day free trial to test all features
❌ Cons
- Extremely expensive at $199+ per user per month
- Annual contracts with no refunds once signed
- Best features locked behind $299-$399 plans
- No white label options for agencies
機能比較
Ready to see how these tools stack up head-to-head?
I compared 8 key features that matter most for social media management.
| 特徴 | ソーシャルパイロット | スプラウトソーシャル |
|---|---|---|
| 開始価格 | 月額25ドル | 月額199ドル |
| 一括スケジュール | ✅ 500 posts | ❌ Limited |
| Social Platforms | 11 platforms | 9 platforms |
| ソーシャルリスニング | ❌ | ✅ |
| ホワイトラベル | ✅ | ❌ |
| CRM統合 | 基本 | ✅ Salesforce, HubSpot |
| Team Pricing | Flat rate | Per user |
| 無料トライアル | 14 days | 30 days |
| 最適な用途 | Agencies, SMBs | Enterprises |
1. Pricing & Value
ソーシャルパイロット: Plans start at $25/month for 7 social accounts with 1 user. The Premium plan at $85/month includes 25 accounts and 6 users. Even the Ultimate plan at $170/month is cheaper than a single Sprout Social seat.
スプラウトソーシャル: Starts at $199/month per user for just 5 social profiles. A 6-person team costs $1,194/month on the Standard plan alone. Professional features push that to $1,794/month.
💡 Test Result: A 6-person agency team pays $85/month on SocialPilot Premium vs $1,194/month on Sprout Social Standard. That’s a 93% cost difference for similar core features.
2. 公開とスケジュール
ソーシャルパイロット: Bulk schedule up to 500 posts at once using CSV upload. Features include RSS automation, first comment scheduling, content recycling, and a visual content calendar. All plans support advance scheduling.
スプラウトソーシャル: Offers optimal send times and a clean calendar interface. However, lower-tier plans limit the number of posts you can schedule in advance. No bulk upload feature for mass scheduling.
3. 分析とレポート
ソーシャルパイロット: Provides essential analytics including engagement metrics, follower growth, and post performance. White-label reports are available for agencies to share with clients. Reports are functional but not as detailed.
スプラウトソーシャル: Industry-leading analytics with competitor benchmarking, sentiment analysis, trend reports, and paid social insights. Custom branded reports and productivity tracking make enterprise reporting easy.
⚠️ Warning: Sprout Social’s best analytics features require the $299+ Professional plan. Standard users get limited reporting capabilities.
4. ソーシャル受信トレイとエンゲージメント
ソーシャルパイロット: Unified inbox shows comments, messages, and mentions from all connected accounts. Respond to engagement without switching between platforms. Functional but lacks advanced filtering.
スプラウトソーシャル: Smart Inbox with CRM contacts, message spike alerts, sentiment detection, and priority routing. Customer care teams can tag, assign, and track resolution times. This is Sprout’s strongest feature.
5. チームコラボレーション
ソーシャルパイロット: Client approval workflows on all plans. Team conversations stay intact when posts are edited. The Ultimate plan includes unlimited users at a flat monthly rate.
スプラウトソーシャル: Content approval workflows, task assignment, and team productivity reports. However, approval features require the $399/month Advanced plan. Per-user pricing makes team growth expensive.
6. ソーシャルリスニング
ソーシャルパイロット: Does not offer social listening or brand monitoring tools. You’ll need a separate tool like Brandwatch or Mention to track brand conversations and industry trends.
スプラウトソーシャル: Powerful listening tools track brand mentions, keywords, and competitor activity. Identify trends before they go viral. Essential for crisis management and market research. Available as an add-on.
7. プラットフォームサポート
ソーシャルパイロット: Supports 11 platforms: Facebook, Instagram, LinkedIn, Twitter/X, TikTok, Pinterest, YouTube, Google Business Profile, Bluesky, Threads, and VK. 早い adopters of new networks like Bluesky.
スプラウトソーシャル: Supports 9 platforms: Instagram, Facebook, LinkedIn, Twitter/X, TikTok, YouTube, Pinterest, Threads, and WhatsApp. Missing Google Business Profile, Bluesky, and VK.
8. White Label & Agency Features
ソーシャルパイロット: Full white label dashboard on Premium and Ultimate plans. Brand the entire platform with your agency’s logo, colors, and domain. Clients never see the SocialPilot name.
スプラウトソーシャル: No white label dashboard available. You can add custom branding to reports, but clients will always see the Sprout Social interface when accessing the platform.
Pricing & Cost Comparison
Here’s how the pricing compares for different team sizes:
| Team Size | ソーシャルパイロット | スプラウトソーシャル | Savings |
|---|---|---|---|
| 1 User | 月額25ドル | 月額199ドル | 87% |
| 3 Users | 月額42ドル | $597/month | 93% |
| 6 Users | 月額85ドル | $1,194/month | 93% |
| 10 Users | $170/month | $1,990/month | 91% |
ソーシャルパイロット: Flat-rate pricing with all users included in your plan. No surprise charges as your team grows. Annual billing saves an additional 15%.
スプラウトソーシャル: Per-user pricing multiplies your base cost by team size. Adding users to Professional or Advanced plans can cost $299-$399 per person per month.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Budget-friendly option | ソーシャルパイロット | 85% cheaper with similar core features |
| Deep analytics | スプラウトソーシャル | Industry-leading reporting and insights |
| Bulk scheduling | ソーシャルパイロット | 500 posts at once via CSV |
| ソーシャルリスニング | スプラウトソーシャル | Only option with brand monitoring |
| White label for clients | ソーシャルパイロット | Full white label dashboard |
| Large team collaboration | ソーシャルパイロット | Flat rate vs per-user pricing |
| CRM integration | スプラウトソーシャル | Native Salesforce and HubSpot sync |
💰 Your Budget
If you’re watching costs, SocialPilot wins hands down. A 6-person team saves over $13,000/year compared to Sprout Social’s Standard plan.
🔌 Your Tech Stack
Using Salesforce or HubSpot heavily? Sprout Social integrates natively. SocialPilot connects via ザピエール but lacks deep CRM sync.
📝 Your Posting Volume
High-volume publishers benefit from SocialPilot’s bulk scheduling. Upload 500 posts at once vs manually scheduling in Sprout Social.
🎓 Your Team Experience
Both tools are user-friendly. Sprout Social has slightly better onboarding. SocialPilot has a simpler interface for beginners.
🆓 Free Trials
Sprout Social offers 30 days vs SocialPilot’s 14 days. Neither requires a credit card. Test both before committing.
🛟 Support Options
SocialPilot offers 24×5 support via chat, email, and phone. Sprout Social users report slower response times and pushy sales tactics.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from SocialPilot to Sprout Social?
✅ What you’ll gain:
- Deep analytics with competitor benchmarking and sentiment analysis
- Social listening tools for brand monitoring and crisis management
- Native CRM integration with Salesforce, HubSpot, and Zendesk
❌ What you’ll lose:
- Bulk scheduling 能力 (500 posts at once)
- White label dashboard for agency clients
- Flat-rate pricing (prepare for per-user costs)
📋 How to switch:
- Export your content calendar and analytics from SocialPilot
- Sign up for Sprout Social’s 30-day trial and connect accounts
- Manually recreate scheduled posts (no import feature available)
🔄 Switching from Sprout Social to SocialPilot?
✅ What you’ll gain:
- 85-93% cost savings depending on team size
- Bulk scheduling for 500 posts at once
- White label dashboard for your agency brand
❌ What you’ll lose:
- Advanced analytics with competitor insights and sentiment tracking
- Social listening and brand monitoring capabilities
- Native Salesforce and HubSpot CRM integration
📋 How to switch:
- Download analytics reports and export content calendar from Sprout
- Sign up for SocialPilot’s 14-day trial and connect your accounts
- Use bulk upload to migrate scheduled content via CSV
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰 Pricing | ソーシャルパイロット |
| ⚡ Bulk Scheduling | ソーシャルパイロット |
| 📊 Analytics Depth | スプラウトソーシャル |
| 👂 Social Listening | スプラウトソーシャル |
| 🎨 White Label | ソーシャルパイロット |
| 👥 Team Value | ソーシャルパイロット |
| 🔌 Platform Support | ソーシャルパイロット |
| 🏆 Overall Winner | ソーシャルパイロット |
🏆 WINNER: SocialPilot
SocialPilot wins 6 out of 8 categories.
Best for: Agencies, small businesses, marketing teams, freelancers, and anyone watching their budget
SocialPilot and Sprout Social serve different audiences.
SocialPilot is the clear choice for agencies, small businesses, and teams that need solid social media management without enterprise costs.
You get 85-93% savings with bulk scheduling, white label features, and support for more platforms.
Sprout Social makes sense only if you need deep analytics, social listening, or Salesforce integration.
Those features justify the premium price for enterprises with big budgets.
For everyone else, SocialPilot delivers more value at a fraction of the cost.
Now go crush your social media goals!
More of SocialPilot Compared
Here’s how SocialPilot stacks up against other competitors:
SocialPilot vs Sendible
SocialPilot wins on: Pricing, bulk scheduling, white label features
Sendible wins on: Content suggestions, Google Analytics integration
SocialPilot と Content Studio の比較
SocialPilot wins on: Team management, client approval workflows
Content Studio wins on: AI writing tools, content discovery
SocialPilot 対 Agorapulse
SocialPilot wins on: Pricing, number of social accounts
Agorapulse wins on: Social inbox, 競合分析
SocialPilot vs Buffer
SocialPilot wins on: Bulk scheduling, team features, pricing
Buffer wins on: Simple interface, free plan availability
SocialPilot vs Zoho Social
SocialPilot wins on: White label, platform support
Zoho Social wins on: CRM integration for Zoho users
SocialPilot vs Later
SocialPilot wins on: Multi-platform support, team features
Later wins on: Visual content calendar, Instagram features
SocialPilot vs Loomly
SocialPilot wins on: Pricing, bulk scheduling, white label
Loomly wins on: Content inspiration, brand management
SocialPilot 対 Metricool
SocialPilot wins on: Team collaboration, white label
Metricool wins on: Competitor tracking, ad management
More of Sprout Social Compared
Here’s how Sprout Social stacks up against other competitors:
Sprout Social wins on: Analytics depth, social listening
Metricool wins on: Pricing, ad management features
Sprout Social wins on: Analytics, CRM integration, social listening
Sendible wins on: Pricing, agency features
Sprout Social wins on: Enterprise features, Salesforce integration
Agorapulse wins on: Pricing, inbox management
Sprout Social wins on: Analytics, team features, enterprise tools
Buffer wins on: Simplicity, pricing, free plan
Sprout Social wins on: Ease of use, faster setup
Sprinklr wins on: Enterprise scale, unified CXM platform
Sprout Social wins on: Team collaboration, analytics depth
Later wins on: Pricing, visual planning, Instagram focus
Sprout Social wins on: Analytics, social listening, enterprise features
Loomly wins on: Pricing, content ideas, ease of use
Sprout Social wins on: Analytics, social listening, smart inbox
Zoho Social wins on: Pricing, Zoho suite integration
よくある質問
Who is a competitor to Sprout Social?
SocialPilot, フーツーイト, Buffer, Agorapulse, and Sendible are major Sprout Social competitors. SocialPilot offers similar features at 85% lower cost.
Is SocialPilot worth it?
Yes, SocialPilot delivers excellent value for agencies and small businesses. You get bulk scheduling, white label features, and team collaboration at a fraction of enterprise tool pricing.
What are the disadvantages of Sprout Social?
Sprout Social’s main drawbacks are expensive per-user pricing, annual contracts with no refunds, and premium features locked behind $299-$399 plans. Many users report pushy sales tactics.
Why is Sprout Social better?
Sprout Social excels in deep analytics, social listening, and CRM integration. Enterprises needing competitor insights and sentiment analysis will find value in the premium features.
What makes Sprout Social different?
Sprout Social focuses on enterprise needs with advanced reporting, social listening, and customer care workflows. It integrates natively with Salesforce, HubSpot, and Zendesk.
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