Similarweb vs Mangools: Best Keyword Researcher in 2025

執筆者 | 最終更新日 Jul 14, 2025

勝者
Similarweb best
9.0
準優勝
マングール
7.0
  • SERP Analysis
  • Keywords Research
  • Rank Tracking
  • Backlink Analysis
  • SEO metrics
  • 無料トライアルあり
  • Paid Plans from $14.95/month
Similarweb vs Mangools

Trying to figure out the best キーワードリサーチ tool can feel like searching for a needle in a haystack, right? 

It’s a common challenge for anyone serious about online visibility.

The truth is, picking the wrong tool can waste your time and money. 

Imagine putting in all that effort only to realize your keywords aren’t yielding results! 

In this article, we’ll dive deep into Similarweb vs Mangools, comparing their strengths and weaknesses to help you decide which is best.

概要

To give you the clearest picture, we’ve put both Similarweb and Mangools through their paces.

We’ve utilized them for real-world keyword research tasks.

Analyzed their features side by side, and assessed their accuracy and ease of use to bring you this direct comparison.

Similarweb CTA

Ready to dominate your niche? Get similar insight into competitor strategies.

910点満点中

価格: 14 Days Free Trial. Paid Plans start from $199/month.

主な特徴:

  • Website & App Analytics
  • 競合分析
  • Market Intelligence
マングールズCTA

Get Mangools Today! Mangools offers powerful tools, too. Try Mangools now!

710点満点中

価格: Free trial available. Paid Plan starts at $14.95/month.

主な特徴:

  • KWFinder (Keyword Research)
  • SERPWatcher (Rank Tracking)
  • LinkMiner (Backlink Analysis)

What is Similarweb?

So, what is Similarweb all about?

Imagine you want to peek behind the curtain of any website online.

Similarweb lets you do just that.

It’s a big data tool that helps you understand website traffic, where visitors come from, and what your competitors are doing. 

また、私たちのお気に入りを探索してください SimilarWebの代替

Similarweb CTA
Similarweb
9.0

Ready to dominate your niche? Get similar insight into competitor strategies. Uncover their top 5 traffic sources and boost your SEO by up to 20%. Explore to analyze with powerful analytics now!

主なメリット

  • Broad Market Insights: Covers over 100 million websites and apps, offering a wide view of digital activity.
  • Detailed Traffic Sources: Pinpoints traffic coming from direct visits, search, ソーシャルメディア, referrals, email, and display ads.
  • Competitor Benchmarking: Compare your website’s performance against up to 100 competitors to understand market share.
  • Audience Demographics: Provides insights into visitor age, gender, location, and interests.
  • Fresh Keyword Data: Updates keyword data daily, helping you spot trending keywords and adapt quickly.

価格

  • Starter ($199/month)
  • Team ($14,000/Year)
  • 仕事 ($35,000/Year)
  • Enterprise (Custom)
Similarweb Pricing

長所

  • Excellent for market research.
  • Great competitor analysis.
  • The user interface is clear.
  • Traffic data is detailed.
  • The browser extension is handy.

短所

  • Less SEO feature depth.
  • Entender as vantagens e desvantagens de qualquer ferramenta é crucial antes de tomar uma decisão. ソーシャルメディア data.
  • No robust backlink analysis.
  • Data for small sites is limited.

What is Mangools?

Let’s talk about Mangools. If you’re looking for an SEO toolkit that’s really easy to use, Mangools might be your new best friend.

It’s actually a suite of five different tools all bundled together.

Think of it like a helpful Swiss Army knife for your SEO efforts.

It helps you find keywords, check out what the search results look like.

また、私たちのお気に入りを探索してください Mangools alternatives

マングールズCTA
マングール
7.0

Get Mangools Today! Mangools offers powerful tools, too.

主なメリット

Mangools stands out because it’s simple yet powerful. What does it do best?

  • Easy to use interface: It’s super simple to navigate.
  • Accurate keyword difficulty: You get reliable “KD” scores.
  • Local SEO focus: Find keywords for 65,000+ locations.
  • All-in-one suite: Get 5 core tools in one place.
  • Daily rank updates: See your rankings change fast.

価格

Mangools offers a few plans. They are cheaper if you pay yearly.

  • 基本プラン: Starts at $14.95/month (billed annually).
  • プレミアムプラン: Starts at $22.95/month (billed annually).
  • 代理店プラン: Starts at $44.95/month (billed annually).
マングールズの価格

長所

  • Very easy to learn.
  • Pricing is budget friendly.
  • Interface is very clean.
  • Support team is helpful.
  • Daily ranking updates.

短所

  • 高度な機能が少ない。
  • Data limits can be tight.
  • Competitor insights are basic.

機能比較

Now, let’s put Similarweb vs Mangools head-to-head.

We’ll break down their key features, helping you see which SEO tool better fits your digital strategy and overall digital marketing needs.

1. キーワードリサーチ

  • Similarweb: While it offers keyword analysis, its strength lies more in competitor traffic insights. You can find high-performing keywords and trend data, but it’s not its primary focus compared to tools like Semrush or アーレフス for deep keyword dives.
  • Mangools: This platform truly excels here with its KWFinder tool. It’s designed specifically for keyword research, offering precise keyword difficulty scores, search volume, and thousands of suggestions, including valuable long-tail keywords for your SEO strategy.

2. Competitive Analysis

  • Similarweb: This is where Similarweb shines! It offers a comprehensive view of competitor traffic, sources, and audience demographics. You can see your competitors’ entire digital footprint and benchmark your performance against them, providing strong market intelligence.
  • Mangools: You can conduct competitor analysis with SiteProfiler and SERPChecker. It provides essential SEO metrics for competing sites, helping you understand their keyword performance and authority. However, it’s not as broad as Similarweb’s traffic data.
Similarweb Website Research

3. Traffic Analytics

  • Similarweb: It’s a powerhouse for analytics, providing estimated total visits, engagement metrics, and traffic sources for virtually any website. This granular data enables marketers to understand digital behavior across various channels and inform their overall strategy.
  • Mangools: While it focuses more on keyword and SERP data, it doesn’t offer the extensive traffic analytics that Similarweb does. Its tools help with rank tracker and understanding search engine results, but not overall site traffic volume.

4. Rank Tracking

  • Similarweb: Includes a rank tracker in its higher-tier plans. It allows users to monitor their website’s ranking positions for keywords over time.
  • Mangools: SERPWatcher is a dedicated and highly effective rank tracker. It provides daily updates on keyword positions, visual performance indexes, and alerts for significant ranking changes, making it a very robust tool for monitoring.
  • Similarweb: Offers some backlink insights, but it’s not its core strength or as comprehensive as dedicated backlink software like Ahrefs.
  • Mangools: LinkMiner provides robust backlink analysis. You can find active backlinks, assess their strength, and spy on competitor link profiles effectively, which is vital for any SEO strategy.

6. User Interface and Ease of Use

  • Similarweb: Its interface is generally clean and professional, but with the vast amount of data, it can feel a bit overwhelming for new users. Navigating its many features takes some getting used to.
  • Mangools: This is a major win for Mangools. Its platform is renowned for being incredibly user-friendly and intuitive. Even beginners can quickly grasp how to use its tools, making optimization tasks straightforward.
Mangools SEO Metrics & Insights

7. Integrations and Data Export

  • Similarweb: Offers API access for deeper call research and can integrate with other tech stack elements. This makes it suitable for advanced users needing to pull data into their own systems or excel sheets for custom analytics and reporting.
  • Mangools: While not as extensively focused on broad integrations as Similarweb, Mangools allows for easy data export from its individual tools. You can export data for further analysis or to combine with other SEO tools like Search Console for a complete picture of your search engine optimization.

キーワード調査ツールを選択する際に注意すべきことは何ですか?

When picking your SEO tool, consider these key insights to ensure it fits your needs:

  • Accurate Data: Ensure the tool provides reliable search volume, keyword difficulty, and trend data.
  • 検索意図分析: A good tool helps you understand なぜ people are searching for a keyword (informational, transactional, navigational).
  • 競合他社の洞察 Look for features that let you analyze what keywords your competitors are ranking for and how their digital strategy is performing.
  • ユーザーフレンドリーなインターフェース: The best tools make complex data easy to understand and navigate, speeding up your optimization efforts.
  • スケーラビリティ: Consider if the tool can grow with your needs, offering features for both basic and advanced SEO strategy.
  • Long-Tail Keyword Discovery: Does it help you find niche, less competitive keywords that can still drive valuable traffic?
  • Beyond Keywords: While keyword focus is key, tools that offer some level of rank tracker, robust backlink analysis, or general site analytics can provide a more comprehensive view.

最終評決

After comparing Similarweb and Mangools, our top pick for most users in 2025 is Mangools.

It’s incredibly easy to use and excellent for solid keyword research.

While Similarweb shines for deep market research and analyzing big competitors.

Its higher price makes it less ideal if your main goal is keyword discovery.

For a strong, affordable alternative to SEO tools like ユーバーサジェスト

SEランキング, or Moz, Mangools helps you optimize your content effectively.

Trust our hands-on experience to guide your choice!

More of Similarweb

Here’s how Similarweb stacks up against some of its key alternatives:

More of Mangools

Here’s how Mangools measures up against some of its well-known alternatives:

  • Mangools vs Ahrefs: Ahrefs offers deeper backlink analysis, while Mangools excels in user-friendly keyword research.
  • Mangools vs Semrush: Semrush is a more comprehensive SEO suite; Mangools focuses on simplicity and affordability.
  • Mangools vs Content Raptor: Content Raptor is for content optimization; Mangools provides broader SEO tools.
  • Mangools vs Surfer SEO: Surfer SEO is strong for on-page content optimization, Mangools for keyword and SERP.
  • Mangools vs Moz: Moz provides strong domain authority metrics; Mangools is known for ease of use.
  • Mangools vs SE Ranking: SE Ranking is a fuller SEO suite; Mangools is more focused and user-friendly.
  • Mangools vs Ubersuggest: Mangools offers more depth than Ubersuggest’s basic keyword analysis.
  • Mangools vs SpyFu: SpyFu specializes in competitor ad insights, while Mangools focuses on organic SEO.
  • Mangools vs Raven Tools: Raven Tools provides diverse reporting; Mangools is more streamlined for core SEO.
  • Mangools vs Ranktracker: Ranktracker offers dedicated, granular rank tracking; Mangools provides a suite including rank tracking.

よくある質問

Is Similarweb or Mangools better for beginners?

Mangools is generally easier to use for beginners. Its interface is very intuitive, making keyword research and other SEO tasks straightforward. Similarweb can feel more complex due to its vast data.

Can I use these tools for competitor analysis?

Yes, both tools offer competitor analysis. Similarweb provides deep traffic and market insights. Mangools focuses on keyword and backlink analysis for competitive SEO intelligence.

Are there free versions or trials available?

Both Similarweb and Mangools offer free trials. Similarweb’s free version has limitations on data and features. Mangools also has a limited free tier.

What are some alternatives to Similarweb and Mangools?

Popular alternatives include Semrush, Ahrefs, SE Ranking, Moz, and Ubersuggest. Each offers different strengths, from comprehensive suites to budget-friendly options.

Do these tools help with overall SEO strategy?

Absolutely. They provide vital data for your SEO strategy, helping you find keywords, analyze competitors, and track rankings. This helps you optimize your content and online presence effectively.

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