⚡ Quick Verdict:
- 価格: SE Ranking starts at $103.20/mo vs SpyFu at $29/mo
- 最適な用途: SE Ranking for full SEO management, SpyFu for competitor and PPC research
- 主な違い： SE Ranking covers keyword research, website audits, content tools, and local SEO in one platform. SpyFu focuses on competitor keyword and ad spend analysis with 19+ years of historical data.
- Our pick: SE Ranking for most users — it handles more SEO tasks without needing extra tools
SE Ranking and SpyFu both help you track keywords and study competitors.
しかし、彼らはSEOに対して全く異なるアプローチを取っている。
SE Ranking is a full SEO platform with nine built-in tools.
SpyFu specializes in competitor research and Google Ads analysis.
Your choice depends on whether you need an all-in-one SEO toolkit or a focused competitor spy tool.
概要
This SE Ranking vs SpyFu comparison covers pricing, features, and ease of use.
We also break down who each SEO tool works best for.
Our sources include published specs, documentation, and user reviews.
Our writers also spent hands-on time with each platform.
Those observations appear in the “What Our Team Noticed” sections below.
SE Rankingとは何ですか?
SE Ranking is a cloud-based SEO platform for marketing agency teams and in-house pros.
It covers keyword research, rank tracking, website audits, and content creation.
The platform combines unique datasets with AI and NLP technologies.
SE Ranking has grown from a single rank tracker into a full SEO toolkit since 2013.
SE Ranking offers services for agency and in-house teams who need all the tools in one place.
SEランキング
A complete SEO platform with nine built-in tools. Handles keyword research, site audits, backlink analysis, and automated reporting from one dashboard.
SEランキング価格設定
2026年におけるSEランキングのコストは以下のとおりです。
| プラン | 価格 | 最適な用途 |
|---|---|---|
| コア | 月額103.20ドル | 個々のSEO専門家 |
| 成長 | 月額223.20ドル | 代理店と成長中のチーム |
Pricing verified April 2026.
無料トライアル: Yes. No credit card required to start.
返金保証: 試用期間中の返金オプションについては、サポートにお問い合わせください。
📌 注記： SE Ranking offers 20% off annual subscriptions for new users. There is also a Black Friday offer with an extra 20% discount on all annual plans and add-ons.
⚠️ 警告： Some users have reported issues with billing and subscription management. Check your renewal settings after signing up.
検索エンジンランキングの主なメリット
Here’s what makes SE Ranking worth considering:
- オールインワンSEOプラットフォーム： Handles keyword research, competitive research, website audits, backlink analysis, rank tracking, content creation, and local SEO from a single interface.
- ホワイトラベルレポート： Agencies can brand reports with their own logo and deliver them to clients automatically.
- AIを活用した洞察: Uses AI and NLP to surface recommendations and data patterns. The datasets with advanced features help seo pros build effective strategies faster than manual research.
- 鉛 ジェネレータ 道具： Helps agencies grow email lists and turn website visitors into potential clients. A major event for any marketing agency looking to scale lead capture.
- コンテンツ編集者: Built-in content tools help you plan and create SEO-friendly articles without leaving the platform. Features to help SEO include on page optimization suggestions and keyword density tracking.
- ローカルSEOツール： Dedicated local marketing features help businesses rank in location-based searches.
- AI Overviews Tracking: By 2026, SE Ranking monitors search visibility in AI-generated results and overviews.
What Our Team Noticed
私たちの 作家 signed up for SE Ranking and spent several days exploring the platform. Here’s what stood out:
SEランキングのメリットとデメリット
✅ メリット
- Nine built-in SEO tools in one platform
- 代理店のブランド化のためのホワイトラベルレポート
- AI and NLP-powered data insights
- Built-in content editor for on-page work
- クレジットカード不要の無料トライアル
❌ デメリット
- Starting price of $103.20/mo is steep for solo users
- 一部のユーザーから、カスタマーサポートの応答時間が遅いとの報告が寄せられています。
- Only two pricing tiers limits flexibility
- Billing and subscription management issues reported
SpyFuとは何ですか?
SpyFuは、SEOおよびPPCマーケター向けの競合調査ツールです。
It reveals competitors’ organic keywords, Google Ads campaigns, and ad history.
The platform provides 19+ years of historical data on keyword rankings and search traffic.
SpyFu helps digital marketing agencies and SEO beginners track keyword rankings and uncover competitor strategies.
スパイフー
A competitor analysis tool focused on SEO and PPC research. See every keyword your competitors rank for and every ad they run on Google.
SpyFuの価格設定
2026年におけるSpyFuの価格は以下のとおりです。
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 基本 | 月額29ドル | Freelancers and SEO beginners |
| プロ＋AI | 月額89ドル | Growing marketers and agencies |
| チーム／代理店 | 月額187ドル | Teams with multiple users |
Pricing verified April 2026.
無料トライアル: Yes. SpyFu offers a free account with limited features.
返金保証: 全プランに30日間の返金保証付き。
📌 注記： SpyFu offers a 30% discount for annual subscriptions. Additional user seats cost $15 on Basic and $30 on the Professional plan.
⚠️ 警告： SpyFu’s backlink analysis is less detailed compared to dedicated backlink tools. You may need a separate tool for deep link building research.
SpyFuの主な利点
Here’s what makes SpyFu worth considering:
- 競合他社のキーワード調査： See every organic and paid keyword your competitors target. Reveals ranking history for each domain.
- Google Ads Intelligence: View competitors’ ad copy, estimated budgets, and ad history going back 19+ years.
- 検索回数無制限： No daily search limits on any plan. Export as much data as you need.
- コンバットツール： Compares your domain against competitors in a Venn diagram format to find keyword gaps and overlaps.
- Business Leads ビルダー: Filter domains by keywords, industries, and ad budgets to build targeted prospect lists.
- お手頃価格： The Basic plan at $29/mo is far cheaper than most competing SEO tools.
What Our Team Noticed
Our writer signed up for SpyFu and explored its core features. Here’s what stood out:
SpyFuの長所と短所
✅ メリット
- 19年以上にわたるキーワードと広告の履歴データ
- すべてのプランで無制限の検索とデータエクスポートが可能
- Affordable Basic plan at $29/month
- Strong PPC and Google Ads competitor analysis
- Clean, user-friendly interface
❌ デメリット
- No built-in website audit or technical SEO tools
- Backlink database is smaller than dedicated tools
- データ更新は毎日ではなく毎週行われます
- No content editor or on-page optimization features
機能比較
Ready to dive into a detailed comparison of SE Ranking vs SpyFu? We’ll explore 8 key features to help you pick the right SEO tool.
| 特徴 | SEランキング | スパイフー |
|---|---|---|
| 開始価格 | 月額103.20ドル | 月額29ドル |
| 無料プラン／トライアル | ✅ 無料トライアル | ✅ Free Account |
| キーワードリサーチ | ✅ | ✅ |
| ウェブサイト監査 | ✅ | ❌ |
| バックリンク分析 | ✅ | ✅（数量限定） |
| PPC/Google Ads Research | ❌ | ✅ |
| コンテンツエディター | ✅ | ❌ |
| ローカルSEO | ✅ | ❌ |
| ホワイトラベルレポート | ✅ | ❌ |
| 最適な用途 | 総合的なSEO管理 | Competitor & PPC research |
1. キーワードリサーチ
SEランキング: The keyword researcher tool shows search volume, keyword difficulty, CPC data, and SERP analysis. It also suggests related keywords and long-tail variations. SE Ranking uses AI to group keywords by topic for easier content planning.
スパイフー: SpyFu’s keyword research focuses on competitor keyword analysis. You can see every keyword a domain ranks for, plus historical data going back 19+ years. The tool automatically groups core keywords into topic clusters and shows related keywords, keyword difficulty, and search volume data. SpyFu is an essential tool for competitive intelligence and keyword performance tracking across the SEO industry.
2. 競合分析
SEランキング: The SERP competitor analysis tool identifies who ranks for your target keywords. It shows domain authority, traffic estimates, and keyword overlap. You can track competitors’ rankings over time alongside your own.
スパイフー: Competitor research is SpyFu’s core strength. The Kombat tool uses a Venn diagram format to show keyword overlaps and gaps between competitor sites. You can also see competitors’ PPC campaigns, ad copy, and estimated ad spend. SpyFu provides valuable insights into competitors’ PPC strategies, including their Google Ads account history and PPC keywords.
3. ウェブサイト監査
SEランキング: The website audit tool crawls your site and flags technical issues. It checks for broken links, duplicate content, slow pages, and missing meta tags. The tool provides on-page SEO suggestions and tech optimization recommendations for each URL.
スパイフー: SpyFu does not include a website audit tool. If you need tech optimization or on-page SEO checks, you’ll need a separate tool alongside SpyFu.
⚠️ 警告： If technical SEO audits are a core part of your workflow, SpyFu cannot replace that function. You would need Google Search Console or another audit tool to fill the gap.
4. バックリンク分析
SEランキング: The backlink checker monitors your link profile and finds new link building opportunities. It tracks new and lost backlinks over time. The tool also checks link quality and flags potentially harmful links.
スパイフー: SpyFu includes backlink analysis, but it focuses on competitor backlink profiles. The Backlink Kombat feature shows links pointing to multiple competitors but not to you. The database is smaller than dedicated backlink tools like アーレフス.
5. PPCとGoogle広告に関する調査
SEランキング: SE Ranking does not have dedicated PPC analysis tools. It focuses on organic SEO metrics. If you manage Google Ads campaigns, you’ll need a separate PPC research tool.
スパイフー: PPC research is where SpyFu shines. You can see every keyword a competitor has bought on Google Ads campaigns, their ad copy variations, and estimated monthly ad spend. The Google Ads Advisor recommends profitable keywords based on competitor bidding history. SpyFu’s PPC analysis tools also track search queries and reveal competitors PPC strategies for finding valuable keywords and target keywords. You can analyze competitors PPC campaigns to understand their full ad spend and bidding patterns.
6. ランクトラッキング
SEランキング: The keyword rank tracker monitors daily position changes across Google. It tracks rankings by device, location, and search engine. You can set up automated alerts for major ranking shifts.
スパイフー: SpyFu tracks keyword rankings over time for both organic and paid keywords. It monitors weekly ranking changes across major search engines. The daily performance tracker shows how your keyword performance shifts day by day.
7. Reporting and White Label
SEランキング: The SEO report ジェネレータ creates automated, customizable reports. Agencies can add white label branding with their own logo and colors. Reports can be scheduled for automatic delivery to clients.
スパイフー: SpyFu generates client-ready reports that cover SEO, PPC, and competitive data. You can export unlimited domain overview PDFs on the Professional plan. However, SpyFu does not offer white label customization for agency branding.
8. 価格設定とコスト
料金プランを並べて比較してみましょう。
| 計画レベル | SEランキング | スパイフー |
|---|---|---|
| エントリーレベル | 基本料金：月額103.20ドル | 基本プラン：月額29ドル |
| 中級クラス | 成長額：月額223.20ドル | プロ＋AI：月額89ドル |
| チーム／代理店 | — | チーム/代理店：月額187ドル |
| 年間割引 | 20%オフ | 30%オフ |
| 無料オプション | 無料トライアル | 無料アカウント（機能制限あり） |
SEランキング: The Core plan at $103.20/mo covers keyword research, rank tracking, audits, and backlink tools. It’s pricier but replaces the need for multiple separate tools. The Growth plan at $223.20/mo adds extra user seats included for larger teams.
スパイフー: The Basic plan at $29/mo gives you unlimited searches and unlimited search results up to 10,000 rows per export. The Professional plan at $89/mo adds 15+ years of history, unlimited domain overview PDFs, and SpyFu API access for custom integrations. Even SpyFu’s top plan costs less than SE Ranking’s entry plan. SpyFu is an affordable option for SEO professionals who need SEO research tools and data exports without high monthly fees.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 予算が限られている | スパイフー | Basic plan is $29/mo |
| 総合的なSEO管理 | SEランキング | 1つのプラットフォームに9つ以上のツールを搭載 |
| Google広告に関する調査 | スパイフー | Deep PPC and ad history data |
| ウェブサイト監査 | SEランキング | Built-in technical SEO audits |
| 代理店ホワイトラベル | SEランキング | ブランド化されたクライアントレポート |
| 競合他社のスパイ行為 | スパイフー | 19+ years of competitor data |
💰 あなたの予算
SpyFu starts at $29/mo, which is $74 cheaper than SE Ranking’s Core plan. If you’re a freelancer or 中小企業 on a tight budget, SpyFu covers keyword research and competitor analysis at a fraction of the cost.
🔌 あなたの技術スタック
SE Ranking replaces multiple separate SEO tools with one platform. If you already use Google Search Console and need a single dashboard for everything else, SE Ranking saves you from juggling subscriptions.
📝 SEO対策
If your SEO efforts focus on organic traffic and content creation, SE Ranking’s content editor and on page checker are built for that. If you run Google Ads campaigns alongside SEO, SpyFu’s PPC research tools give you valuable insights into ad spend and search traffic patterns.
🎓 あなたの経験レベル
SpyFu has a clean, user friendly interface that works well for SEO beginners. SE Ranking has more features, which means a steeper learning curve but more power once you learn the other tools available.
🆓 無料トライアルとデモ
SE Ranking offers a free trial with no credit card required. SpyFu provides a free account with limited access. Try both before committing to a paid plan.
🛟 サポートオプション
SE Ranking provides training videos, online events, and a dedicated support team. SpyFu’s support is described as responsive and knowledgeable across multiple channels.
切り替えガイド
既にこれらのツールのいずれかをご利用ですか？切り替える場合、どのような変更が予想されますか？
🔄 SE RankingからSpyFuに切り替えますか？
✅ 得られるもの：
- Lower monthly cost ($29/mo vs $103.20/mo)
- PPCおよびGoogle広告における競合他社に関する詳細な情報
- 19年以上にわたるキーワードと広告の履歴データ
❌ 失うもの：
- ウェブサイト監査およびテクニカルSEOツール
- Content editor and on-page optimization
- White label agency reporting
📋切り替え方法：
- SE Rankingからキーワードリストとランキング追跡データをエクスポートします。
- Create a SpyFu account and start with the free tier
- Import your target domains and set up competitor tracking in SpyFu
🔄 SpyFuからSE Rankingに切り替えますか？
✅ 得られるもの：
- Built-in website audit and on-page SEO checker
- Content editor for creating SEO-friendly articles
- White label reports and local SEO tools
❌ 失うもの：
- Deep PPC and Google Ads campaign analysis
- 19年以上にわたる競合他社の過去のデータ
- Budget-friendly $29/mo entry price
📋切り替え方法：
- Export your competitor keyword lists and reports from SpyFu
- Sign up for SE Ranking’s free trial (no credit card required)
- Set up your projects, import keyword lists, and run your first site audit
What Our Review Didn’t Cover
This comparison focused on individual users, freelancers, and small agency teams. We didn’t test enterprise-level features like custom API integrations or bulk data processing at scale. Our observations are based on the April 2026 versions of both platforms. If you manage 50+ client accounts or need advanced API access for custom dashboards, your priorities may differ from what we’ve covered here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | スパイフー |
| 🔍キーワード調査 | SEランキング |
| 🕵️ 競合分析 | スパイフー |
| 🔧 ウェブサイト監査 | SEランキング |
| 🔗 バックリンク分析 | SEランキング |
| 📊 PPCリサーチ | スパイフー |
| 📝 Content & On-Page | SEランキング |
| 📋 報道 | SEランキング |
| 🏆総合優勝 | SEランキング |
🏆 受賞者：SEランキング
SEランキングは8部門中5部門で優勝した。
最適な用途: Full SEO management, marketing agencies, in-house teams needing an all-in-one platform
SE Ranking and SpyFu serve different types of SEO professionals. SE Ranking is a full SEO platform that handles everything from keyword research to website audits to content creation. SpyFu is a focused competitor research tool that excels at PPC analysis and historical data.
SpyFu is the better choice if you manage Google Ads campaigns or need deep competitor keyword intelligence on a tight budget. However, if you need a single platform for all your SEO tasks, SE Ranking covers more ground without extra subscriptions.
SEランキングの比較
SE Rankingが他の競合他社と比べてどのような位置づけにあるのか、以下に示します。
SEランキング vs サーファーSEO
SEランキングで勝利した項目： Built-in rank tracking, website audit tools, and backlink monitoring all in one dashboard
Surfer SEOが勝利した点： Dedicated content optimization with SERP analysis and NLP term suggestions for on-page writing
SEランキング vs フレーズ
SEランキングで勝利した項目： Broader SEO coverage including audits, backlinks, and competitor tracking beyond content
フレーズが勝利した理由： AI content brief generation and faster research-to-writing workflow for content teams
SEランキングで勝利した項目： Lower starting price and wider tool range including rank tracking and local SEO
MarketMuseが勝利した点： Topic authority modeling and content inventory analysis for large publishing teams
SEランキング vs スケールナッツ
SEランキングで勝利した項目： Technical SEO audits, white label reports, and agency-focused workflow tools
Scalenutが勝利した点： AI-powered long-form content generation and keyword cluster creation at lower price points
SpyFuの比較をもっと見る
SpyFuが他の競合製品と比べてどうなのか、以下に示します。
SpyFuが勝利した点： Lower pricing ($29/mo vs $139/mo), unlimited searches, and deeper PPC ad history data
Semrushが優れている点： Broader SEO toolkit with site audits, content tools, social media tracking, and larger database
SpyFuが勝利した点： PPC competitor research, Google Ads analysis, and significantly lower monthly cost
Ahrefsが勝利した点： Larger backlink database with hourly updates, stronger site explorer, and content gap analysis
SpyFu vs ユーバーサジェスト
SpyFuが勝利した点： 19+ years of historical competitor data, Kombat comparison tool, and 仕事 lead generation features
Ubersuggestが勝利した点： Lifetime pricing option, simpler interface for beginners, and built-in content idea suggestions
SpyFu vs モズ
SpyFuが勝利した点： Unlimited data exports, PPC ad analysis, and competitor ad spend tracking at a lower price
Mozが勝利した点： Domain Authority metric, stronger local SEO tools, and MozBar browser extension for quick analysis
よくある質問
SEランキングは何をするものですか？
SE Ranking is an SEO platform that covers keyword and competitive research, rank tracking, website audits, backlink analysis, and content creation. It helps businesses and agencies manage their entire SEO workflow from a single dashboard. The SE Ranking platform is an intuitive SEO platform trusted by over a million agency and in-house teams. SEO pros build effective strategies using all the tools available across most subscription plans.
SpyFuはSEO対策に役立ちますか？
SpyFu is a strong SEO tool for competitor research and keyword analysis. It excels at showing what keywords your competitors rank for and what ads they run. SpyFu PPC research gives you PPC insights into competitors’ PPC campaigns and PPC strategies. The tool provides actionable data including keyword overview reports, search traffic estimates, and seo data for any domain. However, it lacks website audit and content editing features that other SEO tools offer.
SpyFuの無料版はありますか？
Yes. SpyFu offers a free account that lets you try many features at no cost. The free version has limited data access, but it’s enough to explore the interface before upgrading.
SE RankingはAhrefsよりも優れていますか？
SE Ranking offers a wider set of built-in tools including website audits, content editing, local SEO, and on page optimization. SE Ranking’s pricing policy includes a free trial with no credit card required. Ahrefs has a larger backlink database and faster data updates. The right choice depends on whether you need an all-in-one platform with advanced features to help SEO success or a specialized backlink and keyword tool. Both are top notch for serious SEO professionals who need full access to competitive research data.
SpyFuは競合他社のキーワードを追跡できますか？
Yes. Tracking competitor keywords is SpyFu’s primary function. You can do a keyword search on any domain to see all the organic and paid keywords it targets. The Kombat tool works as a keyword gap tool that compares multiple domains to find keyword overlaps. SpyFu also helps you identify emerging trends by revealing which relevant keywords competitors have started targeting recently. This makes SpyFu keyword research valuable for uncovering competitors’ PPC strategies and spotting lucrative keywords before your competitor sites rank for them.
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