⚡ 簡単な評価:
- 価格: Instantly starts at $30/month. Keap is listed at $299/month (annually billed).
- 最適な用途: Keap suits 中小企業 that need customer relationship management plus invoicing and payment processing. Instantly suits コールドメール outreach at volume.
- 主な違い： Keap runs the full customer journey after the reply. Instantly gets you the reply in the first place.
- 私たちのおすすめ： Instantly, at a 4.3 rating against Keap’s 4.2, mostly on price and sending power.
These two tools get compared a lot, and they should not be.
Keap CRM is a customer relationship management platform with sales and marketing オートメーション 内蔵されています。
Instantly is cold email software that sends at volume and finds the leads for you.
One fills the top of your funnel. The other manages everything after that.
Here is how to tell which one your 仕事 actually needs right now.
概要
This Keap vs Instantly comparison covers pricing, key features, and ease of use.
It also breaks down which sales teams each tool fits.
Our sources include published specs, pricing pages, documentation, and G2 reviews.
Our writers have hands-on time with both tools, and those notes appear below.
By the end you will know which one matches your growth goals.
Keapとは何ですか？
Keap is a CRM platform for small businesses that want sales and marketing automation in one dashboard.
It was called Infusionsoft before the rebrand to Keap.
The Keap app keeps every contact record, deal, invoice, and email campaign in a single place.
Keap features cover lead capture, lead scoring, sales pipelines, online selling, and email marketing.
Sales automation is the draw here. Keap says customers who automate save 10 hours per week and report 38% more revenue.
Here is a closer look at how the platform works day to day.
キープ
One system for contacts, sales campaigns, and payments. Setup takes about 20 minutes. Free migration is included with onboarding.
Keapの価格
Keap plans are priced by contact volume. Here is the listed rate.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| キープ | 月額299ドル（年間請求） | Small businesses running CRM, email marketing, and payments together |
Pricing verified August 2026.
無料トライアル: Yes. Keap offers a 14-day free trial with access to all features.
オンボーディング: Expert Coaching is a one-time $499 service that includes free migration and custom coaching.
📌 注記： Your monthly fee scales with your contact list. Each extra user adds $30 per month, so a five-person sales team costs more than the headline number suggests.
⚠️ Pricing conflict: Our CSV lists Keap at $299/month (annually billed), and that is the figure used in every table and card here. Keap’s public pages have also shown tiered plans near $79, $169, and $199 per month for 500 contacts. Check the current quote for your contact count before you buy.
Keapの主な利点
Here is what makes Keap CRM worth the money:
- One system instead of five: CRM, marketing, sales, and project work sit together. That cuts the third party tools most small businesses stitch together.
- キャンペーンビルダー： A visual flowchart tool for building campaigns with drag and drop tools. Templates cover common sales campaigns.
- リードスコアリング: A lead score rates each prospect by engagement. Score leads once and your sales team works the hot ones first, which tends to increase conversions.
- Money tools built in: Invoicing and payment processing, checkout forms, and a landing page builder ship with the platform.
- 専用ビジネスライン： Calls and texts run through a separate number, so work stays out of your personal inbox.
- 2,500+ integrations: Keap connects with Google Calendar, payment gateways, and thousands of other tools.
- Real onboarding: Every plan includes a customer success manager, free on-demand training, training webinars, and 24/7 chat support.
私たちのチームが気づいたこと
私たちの 作家 set up a Keap account and built a lead capture web form, a landing page, and a follow-up sequence. Here is what stood out:
Keapの長所と短所
✅ メリット
- Automates almost every stage of the sales journey, from new lead to repeat business
- Advanced automations and marketing automations built with drag and drop tools
- Built-in invoicing and payment processing removes a separate billing tool
- Free migration, a dedicated success manager, and phone support on weekdays
- Integrates with more than 2,500 platforms and tools
❌ デメリット
- Pricing is steep for entry-level entrepreneurs and climbs with contact volume
- The $499 onboarding fee lands before you send a single email
- No cold email sending, no warm-up, and no inbox rotation
- The user community is helpful but not very active
Instantly とは何ですか?
Instantly is cold email software built for high-volume outbound sales.
You connect unlimited email accounts, warm them up, and send thousands of messages per day.
A built-in lead finder pulls prospects from a vast database of 160 million contacts.
Replies land in Unibox, a unified inbox that covers every connected mailbox.
Most of the features Instantly ships point at one job: booking meetings from cold アウトリーチ.
This walkthrough shows the campaign flow from lead list to first send.
🏆 勝者：Instantly
Unlimited email accounts and unlimited email warmups on every paid plan. The lead finder feature is included, so you can skip a separate データ 道具。
即時価格設定
Growth leads the lineup and covers most solo senders. Here is the full list.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 成長 | 月額30ドル | ソロ創業者がコールドメールをテスト |
| ハイパー成長 | 月額77.60ドル | Small sales teams scaling campaigns |
| 光速 | 月額286.30ドル | 大量の送信を行う代理店 |
| 企業 | カスタム | Large outbound teams with custom needs |
Pricing verified August 2026.
無料トライアル: Yes. Instantly offers a 14-day free trial for new users. There is no permanent free plan.
Add ons: Lead credits, calls, and SMS tracking are billed separately from the base plan.
📌 注記： Email accounts and email warmups are unlimited on paid plans. What you actually pay for is monthly sending volume and lead credits, so the basic plan stretches further than it looks.
⚠️ Pricing conflict: Instantly CRM has also been quoted at $97 per month for unlimited seats as a standalone product. Our tables use the CSV plan prices above. The stack cost rises fast once you add lead credits and calling, so price the add ons before you commit.
Instantlyの主なメリット
Here is where Instantly earns its place in an outbound stack:
- 無制限のメールアカウント： Connect as many mailboxes as you want. Inbox rotation spreads sends across multiple accounts to protect your domains.
- 配信ネットワーク： Warm-up runs on every mailbox, and campaigns carry a deliverability score before you hit send.
- B2B lead finder: Filter the database by multiple filters, then push leads straight into a campaign. No CSV round trip.
- ユニボックス： Every reply from every mailbox lands in one place, which keeps sales productivity high when accounts multiply.
- AI personalization: Instantly analyzes each lead and drafts opening lines from company insights.
- Campaign testing: A/B testing and spintax let you fine tune subject lines and body copy across variants.
- ウェブサイト訪問者追跡： A tracking pixel turns anonymous US-based visitors into growth leads you can contact.
私たちのチームが気づいたこと
Our writer connected multiple email accounts, ran a warm-up cycle, and launched a small campaign. Here is what stood out:
The same account walkthrough is on video below.
即座にメリットとデメリット
✅ メリット
- Unlimited email accounts and unlimited email warmups on paid plans
- Lead finder with 160 million contacts removes a separate data subscription
- Beginner-friendly interface that G2 reviewers rate highly
- Unibox keeps replies from every mailbox in one queue
- Starts at $30/month, far below most CRM platforms
❌ デメリット
- The CRM feature is still in beta and thin on pipeline stages
- Minimal API integration and few customizable fields
- Export limits and lead credit costs add up on bigger campaigns
- G2 reviewers report glitches and slow support replies
機能比較
Keap and Instantly touch the same sales processes at only one point: the moment a prospect replies. Advanced features on both sides sit on opposite ends of that moment. The table below shows where each one actually competes, and the sections after it explain why the gaps exist.
| 特徴 | キープ | 即座に |
|---|---|---|
| 開始価格 | 月額299ドル（年間請求） | 月額30ドル |
| 無料プラン | ❌（14日間無料トライアル） | ❌（14日間無料トライアル） |
| Full CRM System | ✅ | ⚠️ ベータ版 |
| コールドメール送信 | ❌ | ✅ |
| Email Warm-up & Inbox Rotation | ❌ | ✅ |
| 組み込みリードデータベース | ❌ | ✅ 1億6000万件の連絡先 |
| ランディングページとウェブフォーム | ✅ | ❌ |
| 請求書発行と支払い処理 | ✅ | ❌ |
| リードスコアリング | ✅ | ❌ |
| 統合 | 2,500+ | 限定 |
| 最適な用途 | Small business CRM and automation | Cold outreach campaigns at volume |
1. Contact Management and CRM
キープ： Every contact record holds notes, tags, invoices, and message history. Custom fields let you track what matters to your business, and tags drive the automations that follow. This is a real CRM system, not a contact list with extras.
即座に: Instantly CRM handles contact management for outbound work and is still in beta. You can manage leads and deals in one platform, but customizable fields are limited compared with other CRMs.
2. Marketing Automation and Workflows
キープ： The Campaign Builder is a visual flowchart for building campaigns on when-then logic. Templates cover the common paths, and advanced automations handle the odd ones. Keap says automation users save 10 hours per week on repetitive tasks.
即座に: Custom salesflows trigger automated actions based on prospect behavior, like a reply or a link click. The scope is narrower. It automates sequences, not your whole business.
3. Email Marketing vs Cold Email
キープ： Email campaigns go to people who already know you. Tags and segments make email marketing campaigns hyper-targeted, and Keap claims a 99.5% deliverability rate on its platform.
即座に: Cold emailing is the whole point. Unlimited email accounts mean you can send thousands of messages without burning one domain. Keap cannot do this at all.
⚠️ 警告： Sending cold email through a CRM built for opted-in lists is how domains get blacklisted. Keep the two jobs on separate tools and separate domains.
4. Deliverability and Inbox Rotation
キープ： Email and 文章 both run from the platform, including the dedicated business line for calls. There is no warm-up tool, because Keap assumes your contact list opted in.
即座に: Warm-up runs automatically across every mailbox, and inbox rotation spreads volume so no single account looks like a spam cannon.
The wider deliverability network sits behind all of it.
5. Lead Capture and Lead Finding
キープ： Lead management starts with a web form or landing page you already own. Keap captures the new lead, tags it, and starts the follow-up. It does not supply leads.
即座に: The lead finder ships with the product. Filter 160 million contacts, connect Google or Outlook, or upload a CSV file to manage leads your way.
AI prompts then personalize those lists before the first send.
6. Sales Pipeline and Deal Tracking
キープ： Sales pipelines are visual and drag and drop. Deals move through stages, tasks fire automatically, and the sales process stays visible to the whole team. This is where Keap CRM beats most sales software at this size.
即座に: Pipeline management is the weak spot. Reviewers compare it unfavorably to パイプドライブ, and there is no clear stage-by-stage view for closing deals. Book the ミーティング here, then track it somewhere else.
7. Landing Pages, Forms and Payments
キープ： The landing page builder handles one landing page or multiple landing pages per campaign, plus checkout forms and invoicing. That makes it useful for online stores that sell and follow up in the same system.
即座に: None of this exists. You will need other tools for pages, carts, and payment processing.
8. AI機能
キープ： Keap AI drafts email copy and suggests automations from plain language prompts. It speeds up setup rather than changing what the platform does.
即座に: AI reads company insights for each prospect and writes the personalization line. On a 5,000-contact list, that is the difference between a template and a message worth answering.
9. レポートと分析
キープ： Reports track pipeline value, conversion rates, and revenue per campaign. You can generate detailed reports on the full customer journey, from first click to repeat purchase.
即座に: Analytics cover opens, replies, bounces, and trends across the campaigns Instantly sends. Useful features for outbound, but reviewers find the 報告 thinner than Pipedrive’s.
10. 価格設定とコスト
Here are the plans side by side, straight from each vendor’s list price.
| 計画レベル | キープ | 即座に |
|---|---|---|
| 無料 | ❌ | ❌ |
| エントリ | 月額299ドル（年間請求） | 成長 — 月額30ドル |
| 中 | — | ハイパーグロース — 月額77.60ドル |
| 大量 | — | ライトスピード — 月額286.30ドル |
| カスタム | — | エンタープライズ - カスタム |
| Extra Costs | $30 per extra user, $499 onboarding | Lead credits, calls, SMS tracking |
キープ： The monthly fee replaces a CRM, an email tool, a landing page builder, and a billing tool. That math works for an established business. For a new one, it is a lot of money before the first sale.
即座に: Cheap to start, and unlimited seats keep team costs flat. The real spend is lead credits and volume, so a busy agency on Light Speed pays close to Keap money anyway.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| Cold outreach to strangers | 即座に | Warm-up and inbox rotation |
| To manage customer relationships | キープ | Full CRM with lead scoring |
| 請求書発行と支払い処理 | キープ | Built in, no extra tool |
| A tight starting budget | 即座に | $30/month entry price |
| ランディングページとウェブフォーム | キープ | Builder included |
| Unlimited seats for a big team | 即座に | No per-user charges |
| Automated tasks across the business | キープ | 2,500+ integrations |
💰 あなたの予算
Instantly starts at $30/month against Keap’s $299/month listed rate. If cash is tight, the choice is made for you.
🔌 あなたの技術スタック
Keap replaces several third party integrations at once. Instantly assumes you already run other tools for pages, payments, and pipeline.
📈 販売プロセス
Do you need more leads, or better handling of the ones you have? Instantly answers the first 質問 and Keap answers the second.
🎓 あなたの経験レベル
Both are user friendly, and Keap says setup can take about 20 minutes. Keap’s depth takes longer to master, which is why coaching and training webinars exist.
🆓 無料トライアルとデモ
Each tool gives you a 14-day free trial. Load real customers and a real campaign into both, not sample data.
🛟 サポートオプション
Keap runs 24/7 chat, email, and weekday phone support with a success manager on every plan. Instantly customers have reported slow support replies.
切り替えガイド
Already paying for one of them? Here is what changes if you move.
🔄 KeapからInstantlyに切り替えますか？
✅ 得られるもの：
- Cold email sending with warm-up and inbox rotation
- A built-in lead database instead of buying lists
- A much lower monthly bill and unlimited seats
❌ 失うもの：
- Invoicing, checkout forms, and the landing page builder
- Lead scoring and visual sales pipelines
- 2,500+ integrations and the dedicated business line
📋切り替え方法：
- Keapから連絡先とタグをCSVファイルとしてエクスポートする
- Open an Instantly account and connect your sending mailboxes
- Warm up for two weeks before your first campaign goes out
🔄 InstantlyからKeapに切り替えますか？
✅ 得られるもの：
- A full CRM that tracks the customer journey after the first reply
- Automated follow ups, invoicing, and payments in one system
- Free migration and a success manager during setup
❌ 失うもの：
- Cold email volume, warm-up, and Unibox
- The 160 million contact lead finder
- Flat pricing for unlimited seats
📋切り替え方法：
- Export replied and interested leads from Unibox
- Start the Keap trial and import the file with tags
- Rebuild your sequence in the Campaign Builder and test one path
私たちのレビューで取り上げられなかったこと
This comparison looked at small businesses and small sales teams. We did not test enterprise contracts, custom Instantly quotes, or Keap accounts with tens of thousands of contacts. Deliverability results vary by domain age and list quality, so treat any sending numbers as a starting point. Mobile apps and API depth also deserve a closer look than we gave them here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | 即座に |
| 📇 CRM Depth | キープ |
| 📧 メールによる情報発信 | 即座に |
| ⚙️ マーケティングオートメーション | キープ |
| 🎯 リードジェネレーション | 即座に |
| 💳 E-commerce and Billing | キープ |
| 🔌 連携機能 | キープ |
| 👶 セットアップの容易さ | 即座に |
| 🏆総合優勝 | 即座に |
🏆 勝者：即時
Instantly wins 4 of 8 categories and takes the rating on 4.3 against 4.2.
最適な用途: cold outreach at volume, agencies, outbound sales teams, and anyone who needs more leads this month.
Neither one is the 最高のCRM software for every team, and the split matters more than the total. Instantly wins on price, sending power, and time to first campaign. Keap wins on everything that happens after a prospect says yes.
We recommend Keap CRM when your growth depends on nurturing an existing contact list, selling online, and closing deals through a defined pipeline. It is the better pick for service businesses billing repeat clients.
Pick Instantly if the pipeline is empty and cold email is how you plan to fill it with more deals. Plenty of teams eventually run both: Instantly to book the meeting, Keap to run the business strategy behind it.
Keapの比較をもっと見る
Here is how Keap holds up against the CRM platforms it loses deals to. Our full Keap review goes deeper on each one:
キープ対 ゴーハイレベル
キープの勝利条件： cleaner onboarding with free migration, steadier email deliverability, invoicing that non-agencies can actually use
GoHighLevelが優れている点： white-label reselling, cheaper agency seats, SMS and funnel building depth
キープの勝利条件： automation depth at the small business tier, built-in payments, a flat product instead of five hubs to license
HubSpotが優れている点： a genuinely free starting tier, reporting dashboards, and a far bigger app marketplace
キープの勝利条件： quoting and invoicing in the same tool, a phone line for calls and texts, hands-on coaching at signup
ActiveCampaignが優れている点： lower entry price, sharper email design tools, better fit for content-led nurture
キープの勝利条件： marketing automation, e-commerce checkout, and one system for sales and marketing
Pipedriveが勝利した点： pipeline clarity, per-seat pricing that scales down, faster daily use for pure sales teams
Instantly Compared のその他の記事
And here is where Instantly sits among cold email tools. The best alternative depends on your sending volume:
即座に vs スマートリード
即座に勝利を収めるポイント： a lead database in the same subscription, simpler campaign setup, friendlier entry price
Smartleadが優れている点： agency client management, deeper API access, more granular sub-sequence control
即座に vs アポロ
即座に勝利を収めるポイント： sending at scale without account limits, warm-up quality, a cleaner reply inbox
アポロが勝利した点： data enrichment accuracy, dialer and call recording, native CRM sync
即座に vs レムリスト
即座に勝利を収めるポイント： raw sending volume per dollar, unlimited mailboxes, faster list-to-campaign workflow
Lemlistが勝利した点： multichannel sequences with LinkedIn steps, image personalization, template variety
即座に勝利を収めるポイント： a larger contact database, stronger deliverability tooling, a more polished interface
セールスハンディ 勝利したタイトル： budget pricing at low volume, clearer export terms, simpler billing without credit packs
よくある質問
Keapは何に使われるのですか？
Keap is used to organize contacts, automate follow-up, and run sales and marketing automation from one system. Small businesses also use it for invoicing, landing pages, and payment processing.
Keapは使いやすいですか？
Yes for basics. Setup can take about 20 minutes, and the builder is drag and drop. Advanced automations take longer, which is why coaching and on-demand training are included.
InstantlyにはCRM機能がありますか？
Yes, though the CRM feature is still in beta. It handles leads and deals for outbound campaigns, but pipeline stages and custom fields are limited next to a full CRM system.
Instantlyはコールドメールに適していますか？
It is built for exactly that. Unlimited mailboxes, automatic warm-up, and inbox rotation let you send at volume while protecting sender reputation. Deliverability still depends on your list quality.
Keapよりも優れたものって何だろう？
It depends on the job. HubSpot suits content-led teams, Pipedrive suits pure pipeline work, and GoHighLevel suits agencies. For cold outreach, better alternatives include Instantly and Smartlead.
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