⚡ Quick Verdict:
- 価格: HubSpot starts free, then $15/seat/month. Zendesk Suite starts at $55/agent/month, billed annually.
- 最適な用途: Zendesk for dedicated, high-volume support teams. HubSpot for one platform across marketing, sales, and service.
- 主な違い： Zendesk is a support-first ticketing system. HubSpot Service Hub sits inside the HubSpot CRM platform.
- Our pick: Zendesk for most support operations. Its agent workspace and service AI are purpose-built for tickets.
Picking between HubSpot and Zendesk comes down to one 質問.
Do you want a support specialist or a single platform?
Zendesk is built around tickets and customer service operations.
HubSpot Service Hub lives inside the wider HubSpot CRM.
Both handle support tickets, live chat, and customer feedback.
But they aim at different buyers with different priorities.
概要
This HubSpot vs Zendesk comparison covers pricing, features, and ease of use.
We also break down who each tool fits best.
Our sources include published specs, documentation, and G2 reviews.
私たちの 作家 also spent hands-on time with HubSpot directly.
By the end, you will know which one fits your service teams.
HubSpotとは何ですか？
HubSpot is a customer platform that combines marketing, sales, and service.
HubSpot Service Hub is the part built for customer service operations.
It sits inside the HubSpot CRM platform, so support and sales share one record.
Service Hub handles support tickets, live chat, and a knowledge base.
HubSpot introduced Service Hub in 2018 as a newer support offering.
Most HubSpot customers pick it to keep every team on one system.
ハブスポット
HubSpot puts service inside one CRM. You get a free tier, Breeze AI replies, and 報告 that ties support to revenue.
HubSpotの価格
Here is what HubSpot costs in 2026. Note that these plans span multiple hubs.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 無料ツール | 月額0ドル | Testing core customer service tools |
| マーケティングハブスターター | 1席あたり月額15ドル | 小規模チームがスタートする |
| スターター顧客プラットフォーム | 1席あたり月額15ドル | Bundled starter across hubs |
| マーケティングハブプロフェッショナル | 1席あたり月額800ドル | Larger marketing operations |
Pricing verified June 2026.
無料トライアル: HubSpot offers a free tier with no credit card and no time limit.
返金保証: Paid plans are billed annually or month-to-month, with no formal refund window.
📌 注記： HubSpot pricing can get complex because it bundles marketing, sales, and service hubs. Service Hub plans start free and rise as you add seats and higher tier plans.
⚠️ 警告： The jump to Professional pricing is steep. Map which hubs you actually need before you commit to an annual plan.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- 組み込み CRM: Service Hub shares one record with sales and marketing. That gives agents a complete view of every customer.
- 無料プラン： You can test the customer service tools with no commitment. Zendesk has no free plan.
- Breeze AI: このAI アシスタント writes emails and creates conversation summaries. It also suggests real-time replies from ticket context.
- Holistic reporting: HubSpot links service work to revenue and retention. That helps leaders show the value of support.
- Self service: Customer portals and knowledge base articles let buyers resolve issues alone. Users see fewer support tickets as a result.
- More apps: HubSpot offers more pre-built integrations than Zendesk across marketing, sales, and service.
What Our Team Noticed
Our writer signed up for a HubSpot account and spent several days inside Service Hub. Here is what stood out:
HubSpot Pros & Cons
✅ メリット
- Free plan lets you test customer service tools with no commitment
- Built-in CRM gives a complete view of every customer
- Breeze AI suggests real-time replies from ticket context
- Holistic reporting links support work to revenue and retention
❌ デメリット
- Pricing climbs fast once you combine multiple hubs
- Fewer native service channels than Zendesk
- Can struggle to scale for very high ticket volumes
Zendeskとは何ですか？
Zendesk is a support-first platform built for customer service operations.
It has led customer experience software for over two decades.
The core is a ticketing system for high-volume support tickets.
Zendesk support spans email, chat, phone support, and social channels.
Its agent workspace pulls multiple conversations into one screen.
Zendesk offers service AI trained on real customer interactions.
ゼンデスク
Zendesk is built for support depth. Its agent workspace, service AI, and ticketing handle complex, high-volume customer service operations.
Zendeskの価格
Here is what the Zendesk Suite costs in 2026. Let us break it down.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スイートチーム | エージェント1人あたり月額55ドル | 小規模なサポートチーム |
| スイートの成長 | エージェント1人あたり月額89ドル | より多くのチームを必要としている オートメーション |
| スイートプロフェッショナル | エージェント1人あたり月額115ドル | Advanced ticketing and reporting |
Pricing verified June 2026.
無料トライアル: Zendesk offers a free trial of the Suite, with no free forever plan.
返金保証: Plans are billed annually for the best rate, with month-to-month available at a higher cost.
📌 注記： The Suite plans above bundle ticketing, messaging, and the agent workspace. Zendesk also publishes cheaper Support-only plans for teams that need email tickets and little else.
⚠️ 警告： Some sources list a lower Zendesk entry price near $19/agent. That figure refers to a basic Support plan, not the full Suite shown here. Confirm which tier you need before you buy.
Zendeskの主なメリット
Here is what makes Zendesk worth considering:
- Agent workspace: One screen handles omnichannel support and complex routing. It is tuned for speed and high ticket volumes.
- Service AI: Zendesk AI features are trained on more than 18 billion real customer interactions. They drive smart routing and AI agents.
- Ticketing system: You get multiple and conditional ticket forms across several channels. This keeps ticket management clean.
- Workforce tools: Built-in workforce management and quality assurance pair with analytics tools. They help cut resolution times.
- Self service: An AI powered knowledge base lets customers resolve issues alone. That eases the load on agents.
- 1,700+ apps: The Marketplace offers integrated apps and third party integrations, including an integration with HubSpot.
What Our Team Noticed
Note: We have not had extensive hands-on time with Zendesk yet. The points below come from Zendesk documentation and G2 reviews.
G2 reviews highlight the agent workspace for speed and clean routing.
Zendesk documentation describes deep reporting for granular service metrics.
G2 reviews also note occasional platform slowdowns during heavy use.
Zendeskのメリットとデメリット
✅ メリット
- Agent workspace handles complex multichannel routing at speed
- Service AI is trained on billions of real customer interactions
- Workforce management and quality assurance tools come built in
- 1,700+ Marketplace apps support deep third party integrations
❌ デメリット
- No free plan, and Suite pricing starts higher than HubSpot
- Advanced AI and workforce add-ons often cost extra
- G2 reviews note occasional platform slowdowns
機能比較
Ready to dig into a detailed comparison of HubSpot vs Zendesk?
We will walk through nine key features that shape day-to-day support operations.
| 特徴 | ハブスポット | ゼンデスク |
|---|---|---|
| 開始価格 | 1席あたり月額15ドル | エージェント1人あたり月額55ドル |
| 無料プラン | ✅ | ❌ |
| チケットシステム | ✅ | ✅ |
| CRM内蔵 | ✅ | ❌ (Zendesk Sell is separate) |
| オムニチャネルサポート | ✅ | ✅ |
| AIアシスタント | ✅ Breeze AI | ✅ Service AI |
| 人材管理 | ❌ | ✅ |
| Quality Assurance | ❌ | ✅ |
| アプリ連携 | More pre-built | 1,700+ |
| 最適な用途 | Unified CRM + service | High-volume support |
1. チケットシステム
ハブスポット： Service Hub gives a single source of information for each support ticket. Every ticket links to the contact record, so agents see past sales and marketing touchpoints. This keeps customer relationships in one view.
ゼンデスク: The ticketing system is fully integrated and supports multiple, conditional ticket forms across several channels. It is built for complex SLAs and heavy ticket management. This is where Zendesk earns its support-first reputation.
2. エージェントワークスペース
ハブスポット： The shared 受信トレイ is clean and tied to the CRM. It works well for small to mid-size teams. For very high volumes, it is less customizable than a dedicated support desk.
ゼンデスク: The Agent Workspace is tuned for speed and complex multichannel routing. Agents manage multiple conversations and resolve customer interactions across all channels from one screen. This lifts agent efficiency on busy queues.
3. AIと自動化
ハブスポット： Breeze AI handles cross-platform tasks like email writing and conversation summaries. Its AI assistant suggests real-time replies based on each ticket’s context. These AI features help reps move faster across the HubSpot CRM platform.
ゼンデスク: Zendesk AI is purpose-built for service teams and trained on over 18 billion real customer interactions. It powers smart routing and AI agents that deflect repetitive tickets. Some advanced AI sits behind paid add-ons.
4. Omnichannel Support
ハブスポット： HubSpot covers email, chat, and forms, and adds messaging through a bring-your-own channel feature. It connects ソーシャルメディア channels via integrations rather than native tools. That can mean fewer integrations for some live channels.
ゼンデスク: Zendesk handles email, phone support, chat, and social channels in one place. It connects messaging apps including Apple Messages for true omnichannel support. Buyers with multiple channels tend to lean Zendesk here.
5. CRM & Customer Information
ハブスポット： The built-in CRM is the headline edge. Service, sales, and marketing share the same customer information for a complete view of the journey. That depth supports more personalized support.
ゼンデスク: Zendesk Sell is its CRM add-on, and it is less full-featured than HubSpot’s. For pure support, that is fine. Teams wanting a unified sales-and-service record usually prefer HubSpot.
6. レポートと分析
ハブスポット： HubSpot is strong at holistic 仕事 reporting. It ties service efforts directly to revenue and customer retention. Leaders use these service analytics reports for identifying trends across the funnel.
ゼンデスク: Zendesk leads on granular service metrics. Its analytics tools cover advanced reporting, AI-powered workforce management, and quality assurance. That makes it the pick for deep support measurement.
7. Workforce Management & QA
ハブスポット： HubSpot has no native workforce management or quality assurance suite. Smaller service teams may not miss it. Larger operations usually need a dedicated tool.
ゼンデスク: Workforce management and quality assurance are built into the higher tier plans. These advanced features help managers staff queues and review agent quality. They also help trim resolution times.
8. Knowledge Base & Self Service
ハブスポット： HubSpot includes a knowledge base plus customer portals. Self service lets buyers resolve issues without an agent. HubSpot users report fewer support tickets once these tools go live.
ゼンデスク: Zendesk pairs an AI powered knowledge base with self-service portals. It surfaces relevant articles inside the help center and the chat widget. Both tools push customers toward quick answers.
9. 統合
ハブスポット： HubSpot offers more pre-built integrations across marketing, sales, and service. It also lets you bring your own messaging channel via API. That breadth suits teams with many connected apps.
ゼンデスク: The Zendesk Marketplace carries over 1,700 integrated apps and API connectors. There is even an integration with HubSpot for a best-of-breed setup. So zendesk and hubspot can run side by side.
⚠️ 警告： App counts shift often. Check that the specific tools in your stack have a current integration before you commit.
10. 価格設定とコスト
料金プランを並べて比較してみましょう。
| ティア | ハブスポット | ゼンデスク |
|---|---|---|
| 無料 | ✅ Free Tools $0 | ❌ トライアルのみ |
| エントリ | 1席あたり月額15ドル | エージェント1人あたり月額55ドル |
| 中 | $15/seat/month bundle | エージェント1人あたり月額89ドル |
| Higher | $800/seat/month (Pro) | エージェント1人あたり月額115ドル |
ハブスポット： The free tier and low $15 starting price make HubSpot easy to try. Costs climb once you stack hubs or move to Professional. Best value comes when you also use its marketing and sales tools.
ゼンデスク: Zendesk Suite starts higher, but each tier packs support-specific depth. The total cost of ownership also includes setup, training, and any AI add-ons. You pay more for specialized tools.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 無料の出発点 | ハブスポット | Free tier, no card |
| High-volume support | ゼンデスク | Built for complex SLAs |
| One unified customer view | ハブスポット | CRM内蔵 |
| Deep service analytics | ゼンデスク | Granular metrics + WFM |
| マーケティング＋セールス＋サービス | ハブスポット | One platform |
| Omnichannel at scale | ゼンデスク | Native multichannel |
💰 あなたの予算
HubSpot starts free and scales with seats. Zendesk asks more upfront but bundles support-specific depth into each agent seat.
🔌 あなたの技術スタック
HubSpot offers more pre-built integrations across go-to-market apps. Zendesk counters with 1,700+ Marketplace apps and strong third party integrations.
🎫 Your Ticket Volume
Companies with heavy, multichannel queues find Zendesk handles ticket management better. For lighter loads tied to sales, HubSpot is enough.
🎓 あなたの経験レベル
HubSpot is user friendly and 中小企業 adopt it fast. Zendesk has an intuitive interface too, but its depth takes longer to master.
🆓 無料トライアルとデモ
HubSpot lets you test free with no commitment. Zendesk offers a Suite trial, so run a real ticket flow before you decide.
🛟 サポートオプション
Both vendors offer onboarding and help centers. Enterprise plan buyers get priority support and added training on either side.
切り替えガイド
既にこれらのツールのいずれかをご利用ですか？切り替える場合、どのような変更が想定されますか？
🔄 Switching from HubSpot to Zendesk?
✅ 得られるもの：
- A deeper ticketing system for complex routing
- Built-in workforce management and quality assurance
- Native omnichannel support across more channels
❌ 失うもの：
- The free tier and built-in CRM
- Holistic reporting that links service to revenue
- One shared record across marketing and sales
📋切り替え方法：
- Export contacts and tickets from your HubSpot account
- Create a Zendesk Suite account and map fields
- Import data, then rebuild forms and macros
🔄 Switching from Zendesk to HubSpot?
✅ 得られるもの：
- A free tier and a built-in CRM platform
- One complete view across sales and service
- Reporting that ties support to revenue
❌ 失うもの：
- Advanced ticketing for very high volumes
- Built-in workforce management and quality assurance
- Service AI trained on billions of interactions
📋切り替え方法：
- Export tickets and contacts from Zendesk
- Open a HubSpot account and set up Service Hub
- Import data, then connect your other apps
What Our Review Didn’t Cover
This comparison focused on small to mid-size service teams. We did not test large enterprise rollouts, custom API builds, or region-specific data residency. Our pricing reflects the June 2026 plans, and vendors change tiers often. If you run a global support center with 100+ agents, your priorities and customer experiences may differ from what we describe here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | ハブスポット |
| 🎫 Ticketing & Routing | ゼンデスク |
| 🤖 Service AI | ゼンデスク |
| 📊 レポートと分析 | ゼンデスク |
| 🔌 連携機能 | ゼンデスク |
| 🤝 Unified CRM | ハブスポット |
| 👶 使いやすさ | ハブスポット |
| 🏆総合優勝 | ゼンデスク |
🏆 受賞者：ZENDESK
Zendesk wins 4 of 7 categories.
最適な用途: high-volume support, complex SLAs, deep service analytics reports
HubSpot and Zendesk solve two different problems.
Zendesk is a specialized support platform for dedicated service teams.
HubSpot is a single platform that aligns marketing, sales, and service.
HubSpot is excellent for a unified, 360-degree customer view and a free start.
But for deep customer service operations, Zendesk is the stronger pick.
More of HubSpot Compared
Here is how HubSpot stacks up against other competitors:
HubSpot vs セールスフォース
HubSpotが優れている点： easier setup, a free tier, a gentler learning curve for small businesses
Salesforceが優れている点： enterprise customization, deeper sales automation, a wider partner network
HubSpot vs パイプドライブ
HubSpotが優れている点： all-in-one marketing and service, holistic reporting, a built-in knowledge base
Pipedriveが勝利した点： sales-pipeline focus, lower entry cost, simpler day-to-day deal tracking
HubSpot vs アクティブキャンペーン
HubSpotが優れている点： unified CRM tools, native service features, a single complete view of contacts
ActiveCampaignが優れている点： email automation depth, lower-cost marketing plans, granular campaign logic
Zendeskの比較をもっと見る
Here is how Zendesk stacks up against other competitors:
Zendesk vs Freshdesk
Zendeskが優れている点： mature service AI, a faster agent workspace, deeper reporting and workforce tools
Freshdeskが優れている点： lower starting price, a free tier, a friendlier setup for small teams
Zendesk vs Intercom
Zendeskが優れている点： ticketing depth, phone support, granular service analytics for large queues
Intercomが勝利した点： in-app messaging, proactive chat, a slicker product-led onboarding flow
Zendesk vs Help Scout
Zendeskが優れている点： omnichannel support, advanced automation, scalability for high ticket volumes
Help Scoutの勝利実績： simplicity, a human inbox feel, lower cost for small support teams
よくある質問
HubSpotとZendeskの違いは何ですか？
HubSpot is a full CRM platform spanning marketing, sales, and service. Zendesk is a support-first ticketing system built for high-volume customer service. HubSpot unifies teams; Zendesk goes deeper on support.
ZendeskはHubSpotより優れているのはなぜですか？
For dedicated support, Zendesk wins on ticketing depth, omnichannel routing, and service AI trained on billions of interactions. It also adds workforce management and quality assurance that HubSpot lacks.
ZendeskはHubSpotと連携できますか？
Yes. Zendesk integrates with HubSpot through the Marketplace, so support and CRM data sync. Many teams run both for a best-of-breed setup, pairing Zendesk tickets with the HubSpot CRM.
HubSpotは顧客サービスに適していますか？
Yes. HubSpot Service Hub offers ticketing, live chat, a knowledge base, and Breeze AI. Its built-in CRM gives a complete view, though very high ticket volumes may need Zendesk.
Zendesk は何に使用されますか?
Zendesk is used to manage customer support at scale. It centralizes tickets, live chat, phone, and social channels in one agent workspace, with AI and reporting to speed resolutions.
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