⚡ 簡単な評価:
- 価格: ActiveCampaign starts at $15/month. Salesforce starts at $25/user/month, billed annually.
- 最適な用途: ActiveCampaign for email marketing and marketing automation. Salesforce for sales pipeline work at scale.
- 主な違い： ActiveCampaign prices by contacts. Salesforce prices per seat, so costs rise with headcount.
- 私たちのおすすめ： Salesforce, because its Sales Cloud, Service Cloud, and Commerce Cloud coverage fits growing teams better.
These two tools are not really the same product.
ActiveCampaign is an email marketing platform that grew a CRM.
Salesforce is a CRM platform that grew a marketing arm.
That history shapes everything about how each one works.
Here is how to pick the right one for your 仕事.
概要
This ActiveCampaign vs Salesforce comparison covers pricing, key features, and ease of use.
We also cover contact management, 報告, and support for small teams.
私たちの 作家 spent hands-on time inside ActiveCampaign directly.
Notes on Salesforce come from its documentation and published G2 reviews.
By the end, you will know which platform fits your work.
ActiveCampaignとは何ですか？
ActiveCampaign is a Customer Experience Automation platform for growing companies.
It handles email marketing, marketing automation, and sales automation in one place.
Every plan ships with a built in CRM for deals and contacts.
The visual builder lets you drag and drop steps to build automations.
Most buyers choose it for advanced automation without a big price tag.
Here is a walkthrough of the platform in action.
アクティブキャンペーン
Email campaigns, automation, and a CRM under one login. Free migration is included when you switch from another tool.
ActiveCampaignの価格
ActiveCampaign offers four tiers, priced by contacts rather than seats. Costs rise as your list grows.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額15ドル | 個人マーケターおよび小規模チーム |
| プラス | 月額49ドル | Small businesses adding SMS and landing pages |
| プロ | 月額79ドル | The more advanced user who needs deeper reporting |
| 企業 | 月額145ドル | Big businesses wanting a dedicated account team |
Pricing verified September 2026.
無料トライアル: 14 days, no credit card needed, with most Professional-tier features unlocked.
返金保証: No published refund window. Yearly billing carries a 20% discount instead.
📌 注記： The Starter plan caps you at 5 actions per automation, and higher tiers unlock more advanced features. SMS credits and transactional email are billed as separate add ons, so budget for those if you send 文章 メッセージ。
⚠️ Pricing conflict: Our CSV lists Starter at $15/month, while some sources quote $19 for the same tier depending on billing cycle and contact count. We use the $15 CSV figure in every table and card here. Check the current quote at checkout before you buy.
ActiveCampaignの主なメリット
These are the ActiveCampaign features that competing newsletter tools usually skip:
- 徹底的な自動化： Over 900 pre built templates cover welcome series, follow up email chains, and cart abandonment. You can A/B test entire automation paths, not just subject lines.
- 高度なセグメンテーション: Group contacts by website visits, location, purchase history, or interaction history. Custom fields let you slice the list further.
- 組み込み CRM: Deal tracking and lead scoring come with every plan. You can add notes to a record from the mobile app.
- Multi-channel reach: Email, SMS, WhatsApp, ads, and social sit in one dashboard. Send SMS from the same automation that sends the email.
- 950以上の連携機能： Shopify, Salesforce, WordPress, and ザピエール all connect. Premium integrations cover CRM and ecommerce platforms.
- Strong deliverability: ActiveCampaign’s deliverability scores well in independent 受信トレイ tests, which matters more than any feature list.
- Free migration: The team moves your lists and automations over at no cost when you switch platforms.
私たちのチームが気づいたこと
Our writer signed up for ActiveCampaign and spent several days building campaigns inside it. Here is what stood out, with more detail in our full ActiveCampaignのレビュー:
ActiveCampaignのメリットとデメリット
✅ メリット
- Built in CRM included on every plan, not sold as an upgrade
- Over 900 automation templates and a drag-and-drop builder
- Free migration service when moving from another email tool
- クレジットカード不要の14日間無料トライアル
❌ デメリット
- Too much tool if you only want a simple newsletter
- Starter plan limits you to 5 actions per automation
- SMS and transactional emails cost extra as add ons
Salesforce とは何ですか?
Salesforce CRM is a cloud-based customer relationship management platform.
Marc Benioff, a former Oracle executive and co founder, started the company in 1999.
It is headquartered in San Francisco and went public in 2004.
The SaaS model means your team gets access from any browser.
Salesforce products are split into Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud.
IDC ranks it the number one CRM in the industry, so buyers shopping for the 最高のCRM start here.
This video walks through the main screens before we get to pricing.
🏆 受賞者：セールスフォース
The CRM most sales teams grow into. Custom objects, custom fields, and 5,000+ apps let you shape it around your process.
Salesforceの価格
Pricing is per user, so costs scale with employees rather than contacts.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 必需品 | 1ユーザーあたり月額25ドル | 中小企業 teams starting with a CRM |
| プロ | 月額75ドル/ユーザー | Growing sales teams needing custom reports |
| 企業 | 1ユーザーあたり月額150ドル | Complex pipelines, deeper customization options |
Pricing verified September 2026.
無料トライアル: Yes, a 30-day trial with no credit card and no free plan afterwards.
返金保証: None published. Annual contracts are the norm, so read the terms first.
📌 注記： The Essentials tier is billed annually. Extra clouds, storage, and premium support are separate add ons, and the quote for some products only arrives after you talk to the Salesforce team.
⚠️ 警告： Salesforce’s costs climb fast with growth, customizations, and integration work. Budget for training and admin time on top of the licence cost.
Salesforceの主なメリット
Here is what Salesforce offers that lighter tools cannot match:
- Complete view of customers: Activity history, key contacts, and past communications sit on one record. Sales and service staff work from the same business data.
- AppExchange: Launched in 2006, it now holds over 5,000 apps. You can integrate ゼンデスク, QuickBooks, or MailChimp in a few clicks.
- Point-and-click automation: You can automate business processes without writing code. Salesforce reports a 30% lift in employee productivity from more automation.
- アインシュタインAI： Also branded Agentforce, it handles repetitive tasks and personalizes customer experiences. An AI agent can act on records for you.
- データクラウド： A data lakehouse that pulls real-time data from scattered systems into one layer. MuleSoft connects almost anything else.
- Service and support tools: Service Cloud adds case management, and Chatter keeps internal chat next to the record. Customer satisfaction gains of 33% are reported.
- 成長の余地： The same account structure works for five users or five thousand as the business grows.
私たちのチームが気づいたこと
Note: We have not had extended hands-on time inside Salesforce yet. Everything above comes from Salesforce documentation, published pricing, and G2 reviews rather than our own account.
セールスフォースのメリットとデメリット
✅ メリット
- Over 5,000 apps on AppExchange for third-party integration
- Custom fields, custom objects, tabs, and reports you control
- Scales from a small team to a large company without replatforming
- 24/7 customer support and forecasting on higher tiers
❌ デメリット
- 非常に小規模で成熟度の低い企業にとっては、しばしば過剰な機能となる。
- Pricing climbs quickly with extra features and customizations
- Setup and admin work usually needs training or a specialist
機能比較
Here is where the two platforms actually split apart. We compared ten areas that most buyers ask about.
| 特徴 | アクティブキャンペーン | セールスフォース |
|---|---|---|
| 開始価格 | 月額15ドル | 1ユーザーあたり月額25ドル |
| 無料プラン | ❌ | ❌ |
| Native Email Campaigns | ✅ | ✅（マーケティングクラウド） |
| CRM内蔵 | ✅ すべてのプラン | ✅ Core product |
| カスタムオブジェクト | ❌ | ✅ |
| リードスコアリング | ✅ | ✅ |
| ランディングページ | ✅ Plus and above | ➖ Via add ons |
| Single Sign-On | ✅ エンタープライズプラン | ✅ |
| アプリマーケットプレイス | 950+ integrations | 5,000以上のアプリ |
| 最適な用途 | メールマーケティングと自動化 | Sales pipeline and service at scale |
1. Email Marketing and Email Templates
アクティブキャンペーン: Email campaigns are the core product here. The email builder ships with pre built templates, and the editor includes AI content generation. Conditional content lets you show or hide blocks based on subscriber data.
セールスフォース: Email templates live inside the CRM and Marketing Cloud rather than in a standalone newsletter tool. AppExchange apps like メールチンプ let you run email marketing services from the same screen. It works, but it is assembled rather than built in.
2. マーケティングとセールスの自動化
アクティブキャンペーン: The drag-and-drop builder handles multi-step workflows with conditional logic, well past basic drip campaigns. ActiveCampaign marketing automation covers welcome series, cart abandonment, and lead nurturing. The company says users save around 20 hours a month once automations run.
セールスフォース: Automation runs through a point-and-click interface aimed at business processes, approvals, and record updates. It leans toward sales engagement rather than campaign sends. Salesforce reports a 30% productivity gain for teams that automate more.
💡 プロのヒント: Sketch your end automation on paper first. Both 建設業者 make it easy to create loops you did not intend.
3. CRMと連絡先管理
アクティブキャンペーン: The ActiveCampaign CRM tracks deals, tasks, and lead scoring from inside the marketing platform. Contact management is solid for small teams that need one shared list. It is not built for complex territory rules or forecasting.
セールスフォース: This is the part Salesforce was built for. You get a complete view of every customer, including activity history and past communications, plus a sales pipeline that handles messy deal cycles. Custom objects and custom fields let you model almost any process.
4. Segmentation, Lead Scoring, and Ads
アクティブキャンペーン: Advanced segmentation groups people by site visits, location, purchase history, or custom fields. Retargeting ads run from the same audience, so ads ActiveCampaign builds stay in sync with your email lists. Lead scoring feeds those segments back into sales.
セールスフォース: Marketing Cloud handles campaign management and digital marketing audiences, while Data Cloud unifies real-time records from other systems. The segmentation is more powerful and also more work to set up. Most teams need an admin to get value from it.
5. Dynamic Content and Customer Service
アクティブキャンペーン: Dynamic content swaps email blocks based on tags, behaviour, or field values. That hyper-personalization is the strongest part of the customer experience story here. Support tickets, though, are handled outside the platform.
セールスフォース: Service Cloud adds case management and support queues next to the sales record. Chatter keeps internal notes on the same customer file. Reported customer satisfaction gains sit around 33% for teams using it well.
6. AI機能
アクティブキャンペーン: Predictive sending picks delivery times from past behaviour, which is intelligent marketing automation in the practical sense. Active Intelligence agents can build campaigns and suggest high-value segments from live data. The AI sits inside email marketing automation rather than replacing it.
セールスフォース: Einstein AI, now branded Agentforce, automates tasks and personalizes customer experiences across records. Since 2025 the company has run an AI-first strategy built on agentic automation. Salesforce takes advantage of its own data layer to feed those agents.
7. Landing Pages and App Building
アクティブキャンペーン: Landing pages and forms are included from the Plus tier up. A form submission can trigger an automation with no extra tooling. It covers the basics, not full site building.
セールスフォース: Agentforce and the wider アプリ開発 tools let you build internal apps on top of your data. That is a different job from publishing a campaign page. Expect developer or admin time to be part of it.
8. レポートと分析
アクティブキャンペーン: Reporting covers campaign performance, automation paths, and attribution, with custom reports on higher tiers. You can A/B test whole automation paths, not just one email. Deep revenue analytics is where it stops.
セールスフォース: Reports and dashboards are configurable down to the field, and Tableau adds visual analytics on top for forecasting. The trade-off is complexity. Most teams assign one person to own reporting.
9. Content Creation and Ease of Use
アクティブキャンペーン: The design is user friendly, with menus that make sense on day one and an onboarding checklist for new accounts. Content creation tools help draft subject lines and body copy. A mobile app covers deals, tasks, and contacts on the go.
セールスフォース: The interface is straightforward once configured, but configuration is the hard part. G2 reviews highlight how well teams work together after setup. Reaching that point usually takes training and a knowledge base your staff will actually read.
10. 価格設定とコスト
The pricing models are not comparable line for line. One charges by contacts, the other by seat.
| ティア | アクティブキャンペーン | セールスフォース |
|---|---|---|
| エントリ | スタータープラン — 月額15ドル | Essentials — $25/user/month |
| 中 | プラス — 月額49ドル | Professional — $75/user/month |
| アッパー | プロプラン — 月額79ドル | Enterprise — $150/user/month |
| トップ | エンタープライズプラン — 月額145ドル | ➖ |
アクティブキャンペーン: A five-person team on Pro pays $79/month total, and yearly billing takes 20% off. The catch is contact count, which pushes the price up as the list grows. SMS add ons and transactional emails are billed on top.
セールスフォース: That same five-person team on Professional pays $375/month, billed annually. Your list size does not change the cost, but every new hire does. Setup work and CRM add ons are the line items that surprise people.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 最も安価なエントリーポイント | アクティブキャンペーン | $15/month, not per seat |
| Heavy email marketing | アクティブキャンペーン | Native builder and deliverability |
| Complex sales pipeline | セールスフォース | Custom objects and forecasting |
| Support case tracking | セールスフォース | Service Cloud is built in |
| Fast setup with no admin | アクティブキャンペーン | Usable within a day |
| Room for a growing headcount | セールスフォース | Scales without replatforming |
💰 あなたの予算
Per-seat pricing punishes teams; per-contact pricing punishes big lists. Count both before you compare the sticker price.
🔌 あなたの技術スタック
Shopify and WordPress shops connect faster to ActiveCampaign. If your finance and support apps already live on AppExchange, Salesforce wins.
📝 日々の仕事
If your week is campaigns and follow-ups, pick the marketing tool. If it is deals, quotes, and handoffs, pick the CRM.
🎓 あなたの経験レベル
A beginner can build automations in ActiveCampaign the same week. Salesforce assumes someone will own configuration long term.
🆓 無料トライアルとデモ
Neither has a free plan. Run both trials with your real contact data, not sample records.
🛟 サポートオプション
Salesforce offers 24/7 help and phone support on higher tiers, which customer success teams lean on. ActiveCampaign puts a dedicated account team on the Enterprise plan.
切り替えガイド
Already on one of them? Here is what changes.
🔄 ActiveCampaignからSalesforceに移行しますか？
✅ 得られるもの：
- Custom objects and a pipeline that fits an odd sales process
- Case management and support history on the customer record
- An app marketplace roughly five times larger
❌ 失うもの：
- Native email campaigns without buying another cloud
- Flat monthly pricing that ignores headcount
- Same-week setup with no admin involved
📋切り替え方法：
- Export contacts, tags, and deals from ActiveCampaign as CSV
- Map tags to Salesforce custom fields before importing anything
- Rebuild your top three automations first, then retire the old account
🔄 SalesforceからActiveCampaignへの移行をお考えですか？
✅ 得られるもの：
- A far lower monthly bill for a small team
- Email, SMS, and automation in one login
- Free migration help moving your lists across
❌ 失うもの：
- Custom objects and granular permission control
- Service Cloud case queues and Chatter threads
- Tableau-level forecasting and visual analytics
📋切り替え方法：
- Export accounts, contacts, and open opportunities from Salesforce
- Ask ActiveCampaign to run its free migration on the list
- Recreate deal stages, then archive the old records for reference
私たちのレビューで取り上げられなかったこと
We focused on small and mid-sized teams buying their first serious platform. We did not test HIPAA support, custom 安全 reviews, or non profits pricing on either side. Salesforce quotes for Data Cloud and MuleSoft were outside what we could verify, and we had no hands-on Salesforce account. If you run a regulated business or a 200-seat sales floor, your shortlist will look different from ours.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | アクティブキャンペーン |
| 📧 メールマーケティング | アクティブキャンペーン |
| 🚀 CRM Depth | セールスフォース |
| 🎯 レポート | セールスフォース |
| 👶 使いやすさ | アクティブキャンペーン |
| 🔌 連携機能 | セールスフォース |
| 🛟 サポートと拡張 | セールスフォース |
| 🏆総合優勝 | セールスフォース |
🏆 受賞者：セールスフォース
Salesforce takes 4 of 7 categories and the higher rating at 4.5 against 4.0.
最適な用途: sales pipeline management, customer service teams, and companies that expect to keep hiring.
The scorecard hides something important. Salesforce wins on depth, not on value for every buyer.
If your revenue comes from a list you email every week, ActiveCampaign is your best bet at a fraction of the cost. We recommend ActiveCampaign in that case.
If your revenue comes from reps working deals, Salesforce earns the extra spend and the setup time.
Most businesses pick one as the source of truth. Plenty run both, with the CRM holding records and the marketing platform sending the mail.
ActiveCampaignの比較
Three matchups worth checking before you commit. Our full list of ActiveCampaignの代替品 さらに深く掘り下げます。
ActiveCampaignが優れている点： cheaper entry tier, deeper automation branching, no forced seat minimums
HubSpotが優れている点： a genuinely usable free plan, tighter sales and service modules, larger training library
ActiveCampaignが優れている点： lower starting price, stronger segmentation, wider integration count
キープ 勝利したタイトル： built-in invoicing and payments, appointment booking, guided onboarding for service businesses
ActiveCampaign vs ゴーハイレベル
ActiveCampaignが優れている点： email deliverability record, cleaner interface, mature reporting
GoHighLevelが優れている点： white-labelling for agency clients, unlimited sub-accounts, bundled funnel builder
Salesforceの比較をもっと見る
Here is a sneak peek at how the market leader holds up elsewhere.
Salesforce vs Microsoft Dynamics
Salesforceが優れている点： a bigger app marketplace, faster release cycle, wider partner pool for setup work
Microsoft Dynamicsが優れている点： native Office and Teams links, bundled licence pricing, familiar admin tooling
Salesforceが優れている点： customization ceiling, reporting depth, enterprise support coverage
Zoho CRMが優れている点： much lower per-seat cost, bundled office suite, quicker rollout for smaller businesses
セールスフォース対 パイプドライブ
Salesforceが優れている点： service and commerce coverage, AI agents, data unification across systems
Pipedriveが勝利した点： speed to first deal, simpler pipeline view, no admin needed to manage it
よくある質問
ActiveCampaignは何に使われますか？
It runs email campaigns, automated follow-ups, text messages, and deal tracking from one account. Marketing and sales automation sit in the same workspace.
ActiveCampaignはCRMですか？
Yes. A built in CRM with deals, tasks, and lead scoring ships on every plan, though it is lighter than a dedicated CRM platform.
ActiveCampaignは無料ですか？
No free plan exists. You get a 14-day trial without a credit card, then paid tiers start at $15/month.
Salesforceは具体的にどのような事業を行っているのですか？
It stores customer records, tracks the sales pipeline, and connects service, marketing, and commerce teams to the same data through its cloud products.
Salesforce の料金はいくらですか?
Essentials is $25/user/month, Professional $75, and Enterprise $150. Setup work, extra clouds, and storage raise the real cost.
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