⚡ 簡単な評価:
- 価格: ActiveCampaign starts at $15/month. Nutshell CRM 月額13ドルから（ユーザー1人あたり）。
- 最適な用途: ActiveCampaign for email marketing and marketing オートメーション. Nutshell for small B2B sales teams that live in a sales pipeline.
- 主な違い： ActiveCampaign is a marketing platform with a built in CRM. Nutshell is CRM software with lighter email tools.
- 私たちのおすすめ： ActiveCampaign, rated 4/5 against 2.8/5, because it covers marketing and sales automation in one plan.
ActiveCampaign and Nutshell CRM get compared a lot, but they start from different places.
One was built for email marketing and grew a CRM platform on top.
The other was built for B2B sales teams and added marketing later.
That single fact explains almost every difference below.
Here is how each one handles automation, contact management, and price.
概要
This ActiveCampaign vs Nutshell CRM comparison covers pricing, key features, automation, and support for both tools.
Our sources are published documentation, pricing pages, and G2 reviews.
Our writers also spent hands-on time inside each account.
それらのメモは、以下の「チームが気づいたこと」のセクションに記載されています。
ActiveCampaignとは何ですか？
ActiveCampaign is a marketing and sales automation platform for growing businesses.
The company calls it customer experience automation, or CXA.
You get email marketing, a built in CRM, and automation in one login.
Campaigns can run across email, SMS, WhatsApp, and social ads.
Over 900 pre built templates cover welcome series, follow up email flows, and cart recovery.
Most people pick it for the drag and drop automation ビルダー.
The walkthrough below shows the dashboard and the automation editor in action.
🏆 受賞者：ActiveCampaign
Email marketing automation plus a CRM in the same account. Free migration from your old newsletter tool is included.
ActiveCampaignの価格
Four plans, each priced by contact count and feature depth.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額15ドル | 中小企業 sending basic email campaigns |
| プラス | 月額49ドル | Teams that need lead scoring and a sales pipeline |
| プロ | 月額79ドル | The more advanced user who wants predictive sending |
| 企業 | 月額145ドル | Big businesses needing custom objects and an 監査 ログ |
Pricing verified September 2026.
無料トライアル: 14 days with most Professional-tier features. No credit card needed.
返金保証: None advertised. Yearly billing takes 20% off the monthly rate.
📌 注記： Every tier includes the CRM. The Starter plan caps you at 5 actions per automation, so complex flows need Plus or higher. SMS add ons and transactional email are billed separately.
⚠️ Pricing conflict: Our research notes list the Starter plan at $19, while our CSV records $15/month. We use the CSV figure everywhere in this article. Check the live pricing page before you buy, since rates move with your contact count.
ActiveCampaignの主なメリット
Here is what ActiveCampaign offers that pure CRM software usually does not:
- 高度な自動化: Multi-step workflows with conditional logic go far past basic drip campaigns. ActiveCampaign says the average customer saves about 20 hours a month.
- Built in CRM: Deals, tasks, and lead scoring ship with every plan. No separate CRM add ons to buy.
- 配信性: ActiveCampaign’s deliverability scores well in independent 受信トレイ tests. That matters more than any feature list.
- 950以上の連携機能： Shopify, セールスフォース, WordPress, and Zapier all connect. Automations can fire from any of them.
- Free migration: The team moves your lists and email templates over from another platform at no cost.
- Security posture: ActiveCampaign GDPR compliant handling stores data on US servers under a clear data privacy framework.
- モバイルアクセス: The mobile app handles tasks, deals, and contacts away from your desk.
私たちのチームが気づいたこと
私たちの 作家 set up a live account and built two automations from scratch. Here is what stood out during that time:
ActiveCampaignのメリットとデメリット
✅ メリット
- Over 900 automation templates you can edit instead of building from zero
- Built in CRM with lead scoring on every plan
- Email, SMS, WhatsApp, and ads run from one dashboard
- Free migration service from your old email marketing services
- クレジットカード不要の14日間無料トライアル
❌ デメリット
- Too heavy if you only want a simple newsletter tool
- Costs climb fast as your contact list grows
- Starter caps automations at 5 actions each
- 無料プランはなく、14日間の無料トライアルのみ。
Nutshell CRM とは何ですか?
Nutshell CRM is cloud-based CRM software for small to mid-sized B2B sales teams.
The whole product is built around one job: moving deals forward.
You get contact management, pipeline tracking, calendar sync, and click-to-call.
Email marketing, landing pages, and web forms are included, not paid add ons.
Reviewers rate it highly for being user friendly with a short learning curve.
Most teams are productive within days, not weeks.
This review video walks through the pipeline boards and the mobile app.
Runner Up: Nutshell CRM
Simple pipeline management for small teams. Free data migration and free live support come with every plan.
Nutshell CRMの価格
Five plans, all sold per user. A single user pays the same seat rate as a team of ten.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 財団 | 1ユーザーあたり月額13ドル | Small teams tracking one sales pipeline |
| 成長 | 1ユーザーあたり月額25ドル | Teams that need personal email sequences |
| プロ | 1ユーザーあたり月額42ドル | Multiple pipelines and a full reporting suite |
| 仕事 | 1ユーザーあたり月額59ドル | Sales teams wanting custom reports and dashboards |
| 企業 | 1ユーザーあたり月額79ドル | Larger teams needing an audit log and priority support |
Pricing verified September 2026.
無料トライアル: 14 days on any plan.
返金保証: None published. You can downgrade a seat instead.
📌 注記： Every plan includes unlimited contacts and no data limits. Free data migration and free live support are standard, which competitors often charge for.
⚠️ 警告： Per-seat billing changes the math. Five people on Pro costs $210 a month, well above ActiveCampaign’s Pro tier at one flat rate.
Nutshell CRMの主なメリット
Here is where this CRM platform earns its keep:
- 迅速なセットアップ： Reviewers report a minimal learning curve. You can import contacts from any source with a CSV file.
- Pipeline views: Board, List, Map, and Chart views cover how different reps like to work.
- リードの発見： ProspectorIQ and VisitorIQ identify companies visiting your site, then push those leads into the funnel.
- セールスオートメーション: Lead routing, follow-up notifications, and email sequences run without manual chasing.
- 統合: Google Workspace, Microsoft 365, Outlook, Gmail, Slack, メールチンプ, and Zendesk connect directly, plus 5,000+ apps via Zapier.
- サポート： Live chat and email support on all plans, with priority handling on the top tier.
私たちのチームが気づいたこと
Our writer ran a trial account and moved a test deal through the full pipeline. Here is what stood out:
CRMのメリットとデメリットをまとめると以下の通りです。
✅ メリット
- Cheapest entry price of the two at $13 per seat
- すべてのプランで無料データ移行と無料ライブサポートをご利用いただけます。
- データ制限なしの無制限CRM連絡先
- Mobile app for iOS and Android to manage deals and add notes
❌ デメリット
- Automation is lighter than HubSpot, Salesforce, or ActiveCampaign
- Users have asked for better email attachment handling
- Per-seat pricing gets expensive as headcount grows
- No free plan, only the 14-day trial
機能比較
Both tools store contacts and send email. The gap shows up in what happens after that. The ActiveCampaign features list is longer, though length only matters if you use it. Here are ten areas that decide the winner.
| 特徴 | アクティブキャンペーン | ナッツシェルCRM |
|---|---|---|
| 開始価格 | 月額15ドル | 1ユーザーあたり月額13ドル |
| 無料プラン | ❌ | ❌ |
| マーケティングオートメーション | ✅ 900種類以上のテンプレート | ✅ 基本的なシーケンス |
| Built In CRM | ✅ すべてのプラン | ✅ Core product |
| リードスコアリング | ✅ Plus and up | ✅ |
| SMS and 文章 メッセージ | ✅ Paid add on | ❌ |
| ランディングページ | ✅ | ✅ |
| 動的コンテンツ | ✅ | ❌ |
| 統合 | 950+ | Zapier経由で5,000件以上 |
| 最適な用途 | マーケティングおよび販売の自動化 | 小規模なB2B営業チーム |
1. Email Marketing and Email Campaigns
アクティブキャンペーン: This is the core product. The email builder is drag and drop, with AI content generation baked in and a large library of email templates. You can run newsletters, RSS triggered sends, and transactional email from the same account.
ナッツシェルCRM: Email marketing is built in, not an add on. You create lists, send bulk email campaigns, and run drip sequences. It covers the basics well, but there is no transactional emails product and fewer design controls.
2. Marketing Automation and Sales Automation
アクティブキャンペーン: ActiveCampaign marketing automation is the reason most people sign up. You build automations visually, with conditional logic, split paths, and goals that end automation runs 早い. Active Intelligence agents can build campaigns and suggest audience segments from live data.
ナッツシェルCRM: Sales automation here means lead routing, follow up email reminders, and task notifications. It removes busywork from a rep’s day. Compared with HubSpot or ActiveCampaign, the branching logic is simpler and the triggers are fewer.
3. CRM, Sales Pipeline and Contact Management
アクティブキャンペーン: The ActiveCampaign CRM tracks deals, tasks, and pipeline stages alongside your marketing data. Contact records show purchase history and every email opened. Reps get sales engagement context that a standalone CRM platform usually cannot supply.
ナッツシェルCRM: Pipeline management is the strongest part of the product. Drag and drop boards move deals between stages, and Pro plans unlock multiple pipelines for different territories or product lines. Contact management is clean and quick to update.
4. AI機能
アクティブキャンペーン: AI handles predictive sending, which times each message to the person most likely to respond. It also drafts subject lines and body copy inside the editor. This is intelligent marketing automation applied to timing, not just wording.
ナッツシェルCRM: AI is pointed at revenue tasks: summarizing meetings, drafting replies, and flagging deals that have gone quiet. Useful for a rep, but narrower than what ActiveCampaign applies to digital marketing.
5. ランディングページとリード獲得
アクティブキャンペーン: Landing pages come with the platform, and a form submission can trigger an automation 即座に. That connection between page and workflow is what makes the funnel feel joined up.
ナッツシェルCRM: Web forms add leads to the system automatically, and landing pages are included at no extra cost. Nutshell also builds quotes and invoices, which ActiveCampaign leaves to an integration.
6. Dynamic Content and Personalization
アクティブキャンペーン: Conditional content shows or hides blocks based on what a subscriber has done. Tie that to custom fields and purchase history and one campaign can read differently for every segment.
The content creation tools sit in the same editor, so copy and layout happen in one pass.
ナッツシェルCRM: Personalization stops at merge fields and personal email sequences sent from a rep’s own inbox. There is no dynamic content engine. For one-to-one selling that is usually enough.
7. Segmentation, Lead Scoring and Custom Fields
アクティブキャンペーン: Advanced segmentation groups people by site visits, location, or past interactions. Lead scoring ranks them, and the Enterprise plan adds custom objects for data that does not fit a standard contact record.
ナッツシェルCRM: Segmentation runs on tags, custom fields, and saved filters. VisitorIQ adds website tracking so you can see which company viewed a page. ミーティング summaries then feed straight back into the record.
8. Integrations and Add Ons
アクティブキャンペーン: Over 950 integrations, including Shopify, Salesforce, Microsoft Dynamics, and WordPress. Premium CRM and ecommerce connections are sold as an add on. SMS add ons let you send SMS and text messages from the same automation.
ナッツシェルCRM: Direct connections cover Google Workspace, Microsoft 365, and Slack, with 5,000+ more apps through Zapier. There are no CRM add ons to buy because the CRM is the product.
9. Reporting, Support and Team Collaboration
アクティブキャンペーン: Analytics cover campaign performance, attribution, and automation results, with custom reports on higher tiers. Support runs through email, chat, and a large knowledge base. Phone support, single sign on, HIPAA support, and a dedicated account team belong to the Enterprise plan.
ナッツシェルCRM: Dashboards track sales KPIs and forecast timelines, and the reporting suite deepens on Pro. Free live support is included for every customer, which is unusual at this price.
Support quality is a real differentiator here, so it is worth weighing before you commit.
10. 価格設定とコスト
Flat pricing against per-seat pricing changes the answer depending on team size.
| ティア | アクティブキャンペーン | ナッツシェルCRM |
|---|---|---|
| エントリ | 初心者向けプラン：月額15ドル | 財団 $13/ユーザー/月 |
| 中 | 月額49ドル追加 | Growth $25/user/month |
| Upper mid | プロプラン 月額79ドル | Pro $42/user/month |
| 高い | エンタープライズ版 月額145ドル | Business $59/user/month |
| トップ | — | Enterprise $79/user/month |
アクティブキャンペーン: One price covers the whole team, but it scales with contact count. A list that doubles will move you up a tier whether or not you add staff.
ナッツシェルCRM: Cheap for one or two people and predictable, since contacts are unlimited. Costs rise with headcount, so a growing team pays more each time it hires.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| Cheapest single user seat | ナッツシェルCRM | $13 versus $15 to start |
| 高度な自動化 | アクティブキャンペーン | 900種類以上のテンプレート、条件付きロジック |
| Simple pipeline tracking | ナッツシェルCRM | Board view, days to learn |
| Email marketing at scale | アクティブキャンペーン | Strong deliverability, dynamic content |
| 無料ライブサポート | ナッツシェルCRM | すべてのプランに含まれています |
| One tool for marketing and sales | アクティブキャンペーン | Built in CRM on all tiers |
💰 あなたの予算
Two reps on Nutshell Foundation cost $26 a month. ActiveCampaign Starter covers your whole team for $15, so the winner flips as you hire.
🔌 あなたの技術スタック
Shopify or WordPress sellers get more from ActiveCampaign’s native ecommerce hooks. Teams living in Gmail, Outlook, and Slack will find Nutshell fits with less setup.
📝 販売プロセス
Long B2B cycles with named accounts suit Nutshell’s board and map views. High-volume nurture across many segments suits ActiveCampaign.
🎓 あなたの経験レベル
Nutshell is the faster start for a first-time CRM buyer. The more advanced user who wants branching logic will need the more advanced features on ActiveCampaign Plus and above.
🆓 無料トライアルとデモ
Neither has a free plan, but both give you 14 days. Load real contacts during the trial, since a clean demo account hides the messy parts.
🛟 サポートオプション
Nutshell gives live chat to everyone. ActiveCampaign keeps phone support and a dedicated account team for its top tier, so smaller accounts lean on the knowledge base.
切り替えガイド
Already on one of them? Here is what changes when you move.
🔄 ActiveCampaignからNutshell CRMに切り替えますか？
✅ 得られるもの：
- Unlimited contacts with no list-size price jumps
- 無料のライブサポートと無料のデータ移行
- A simpler interface your reps can learn in days
❌ 失うもの：
- Dynamic content and conditional email blocks
- SMS, WhatsApp, and ads in the same workflow
- The library of 900+ pre built templates
📋切り替え方法：
- Export contacts, deals, and notes to CSV
- Start the Nutshell trial and request free migration
- Rebuild your top three automations as sequences, then rerun a test send
🔄 Nutshell CRMからActiveCampaignに切り替えますか？
✅ 得られるもの：
- Advanced segmentation and lead scoring across channels
- Flat pricing that does not grow with headcount
- 950+ integrations and deeper ecommerce data
❌ 失うもの：
- Free live support on entry plans
- Quotes and invoices inside the CRM
- Map and board pipeline views your reps may prefer
📋切り替え方法：
- Export your Nutshell contacts and pipeline data
- Ask ActiveCampaign to run its free migration for you
- Map deal stages to pipeline stages before you import
私たちのレビューで取り上げられなかったこと
We looked at small businesses and small teams, not 200-seat rollouts. We did not test custom API work, non profits pricing, or how either platform behaves in other languages. Deliverability numbers come from published tests rather than our own inbox placement runs. If you are buying for a large sales floor, get a demo before you commit.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | ナッツシェルCRM |
| 🚀 自動化 | アクティブキャンペーン |
| 📧 メールマーケティング | アクティブキャンペーン |
| 🎯 パイプライン管理 | ナッツシェルCRM |
| 👶 使いやすさ | ナッツシェルCRM |
| 🔌 連携機能 | アクティブキャンペーン |
| 📊 報道 | アクティブキャンペーン |
| 🏆総合優勝 | アクティブキャンペーン |
🏆 受賞者：ACTIVECAMPAIGN
ActiveCampaign takes 4 of 7 categories and holds the higher rating at 4/5.
最適な用途: Email marketing automation, ecommerce nurture, marketing and sales automation in one account
These are two different products wearing similar labels. ActiveCampaign is a marketing engine that happens to include a CRM. Nutshell is a sales tool that happens to send email.
Nutshell is the better buy for a two-person team tracking a few dozen clients and nothing else. It is affordable, quick to learn, and free live support is real value for customers on any plan.
If you plan to run email campaigns, score leads, and automate the follow-up in between, ActiveCampaign does more for the money. That is why we recommend ActiveCampaign for most businesses reading this comparison.
ActiveCampaignの比較
Our full ActiveCampaignのレビュー tracks new features as they ship, and our list of ActiveCampaignの代替品 goes deeper. These three rivals come up most:
ActiveCampaignが優れている点： Lower entry price, deeper email automation logic, cheaper contact scaling
HubSpotが優れている点： A genuine free plan, service and ticketing tools, richer reporting for big businesses
ActiveCampaignが優れている点： Far more integrations, stronger segmentation, no mandatory onboarding fee
キープの勝利条件： Built-in invoicing and payments, appointment booking, phone-first support for new users
ActiveCampaignが優れている点： Email marketing depth, dynamic content, marketing attribution reporting
パイプドライブ 勝利したタイトル： Cleaner deal view, faster rep onboarding, sales forecasting built for quota teams
Nutshell CRMの比較をもっと見る
Nutshell sits in a crowded CRM market. These three come up most in buyer shortlists:
Nutshellが勝つ理由： Cheaper seats at every tier, free live support, no upsell for basic marketing
HubSpotが優れている点： Workflow depth, custom objects, a free tier for solo founders
Nutshellが勝つ理由： Purpose-built sales views, included email marketing, faster setup for B2B reps
月曜日のCRMの勝利点： Flexible boards for non-sales work, more ways to customize, wider project features
Nutshellが勝つ理由： Price, days-not-months setup, no admin or consultant required
Salesforceが優れている点： Enterprise security controls, territory management, an app marketplace covering every process
This video runs through the closest Nutshell competitors side by side.
よくある質問
ActiveCampaignは何に使われますか？
It handles email campaigns, automated follow-ups, SMS, and deal tracking from one account. Most teams use it to nurture leads without doing the sending by hand.
ActiveCampaignはCRMですか？
Yes. A CRM with deals, tasks, and lead scoring ships on every plan. It is lighter than Salesforce but enough for most small businesses.
ActiveCampaignは無料ですか？
No free plan exists. You get a 14-day trial with no credit card, then paid plans start at $15 per month.
Nutshellは優れたCRMですか？
For small B2B sales teams, yes. Reviewers rate the pipeline boards and support highly. Buyers who need heavy marketing automation tend to outgrow it.
CRMの月額料金はいくらですか？
Entry CRM software runs roughly $13 to $25 per seat. Multiply the seat rate by headcount, then add any add ons you actually need.
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