⚡ 簡単な評価:
- 価格: ActiveCampaign starts at $15/month. Freshsales CRM 月額9ドル/ユーザーから。
- 最適な用途: ActiveCampaign for email marketing automation. Freshsales CRM for sales teams tracking deals.
- 主な違い： ActiveCampaign bills per contact. Freshsales bills per user.
- 私たちのおすすめ： ActiveCampaign, because it covers both marketing and sales automation in one platform.
Two tools. Two very different jobs.
ActiveCampaign was built for email marketing and grew a CRM.
Freshsales CRM was built for sales teams and grew a marketing side.
That origin story shapes everything about how each one works.
Here is how to pick the right one for your 仕事.
概要
This ActiveCampaign vs Freshsales CRM comparison covers pricing, key features, and ease of use.
また、各プラットフォームがどのようなユーザーに最適なのかも詳しく解説します。
情報源としては、公開されている仕様書、ドキュメント、G2のレビューなどが挙げられます。
私たちの 作家 also spent hands-on time inside ActiveCampaign.
Notes on Freshsales come from Freshworks documentation and review sites.
ActiveCampaignとは何ですか？
ActiveCampaignは、マーケティングオートメーションおよびCRMプラットフォームです。
It calls itself a Customer Experience Automation platform.
The tool runs email campaigns, sales pipeline tracking, and contact management.
Its visual drag-and-drop ビルダー lets you create customer journeys without code.
Most people pick it for the automation builder, not the newsletter tool.
🏆 受賞者：ActiveCampaign
Over 900 pre built templates for automation. A built in CRM sits inside every plan. Free migration if you are moving from another tool.
ActiveCampaignの価格
ActiveCampaign offers four pricing plans. Costs rise with your contact count and feature access.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額15ドル | 中小企業 sending basic email campaigns |
| プラス | 月額49ドル | Small teams needing landing pages and lead scoring |
| プロ | 月額79ドル | The more advanced user who wants custom reports |
| 企業 | 月額145ドル | Big businesses needing custom objects and single sign-on |
Pricing verified September 2026.
無料トライアル: 14 days with access to most Professional-tier features. No credit card required to start a new account.
返金保証: None published. Test heavily during the trial window instead.
📌 注記： A yearly commitment cuts roughly 20% off the bill. Transactional email, SMS add ons, and CRM add ons are priced separately from the base plan.
⚠️ 警告： The Starter plan caps you at 5 actions per automation. That ceiling arrives fast once you build real workflows, so budget for the Plus tier if you plan to end automation branches with conditional logic.
ActiveCampaignの主なメリット
Here is what makes ActiveCampaign worth a look:
- 高度な自動化: Over 900 automation templates ship with the product. You can A/B test entire automation paths, not just subject lines.
- Built in CRM: Every plan includes the CRM. You get sales pipeline views, deal tracking, and the ability to add notes against any contact.
- Multi-channel sends: Run email, SMS, WhatsApp, and social campaigns from one dashboard. You can send SMS and 文章 messages inside the same workflow as email.
- 高度なセグメンテーション: Group contacts by website visits, location, purchase history, or interaction history. Conditional content then shows or hides blocks per recipient.
- High deliverability: ActiveCampaign’s deliverability scores well in independent 受信トレイへの配置 tests. That matters more than any feature list.
- Free migrations: Moving from another email marketing service costs nothing. The team rebuilds your lists and email templates for you.
- User friendly layout: Menus stay easy to navigate even as workflows grow. A personalized onboarding checklist walks you through first setup.
- 節約できた時間： ActiveCampaign says customers save an average of 20 hours per month once automations run. Your mileage depends on workflow depth.
私たちのチームが気づいたこと
Our writer set up a new account and built two live automations from scratch. Here is what stood out during that hands-on time:
ActiveCampaignのメリットとデメリット
✅ メリット
- Over 950 integrations, including Shopify, セールスフォース、そしてWordPress
- Visual automation builder handles multi-step logic without coding
- Built in CRM included on every plan, not sold as an extra
- Free migration service when you switch from another platform
❌ デメリット
- Overkill if you only want to send a simple newsletter
- Starter plan limits you to 5 actions per automation
- Costs climb quickly as your contact list grows
Freshsales CRM とは何ですか?
Freshsales CRM is customer relationship management software from Freshworks.
It launched in 2016 as the second major product in that suite.
The platform helps sales teams manage leads, deals, and daily sales activities.
Phone, email, chat, and SMS all sit inside one unified inbox.
Freddy AI handles lead scoring and flags deals that look at risk.
フレッシュセールス CRM
A 21-day free trial with no credit card required. Reviewers on G2 and Capterra rate it 4.5 out of 5. Built for small and medium sized businesses.
Freshsales CRM の価格設定
Freshsales uses three paid tiers. Every price is per user, per month.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 成長 | 1ユーザーあたり月額9ドル | Small teams tracking a simple sales pipeline |
| プロ | 1ユーザーあたり月額39ドル | Growing sales teams needing Freddy AI and custom reports |
| 企業 | 1ユーザーあたり月額59ドル | Larger teams needing custom objects and 監査 ログ |
Pricing verified September 2026.
無料トライアル: 21 days across every tier. No credit card required, and you keep full feature access for the whole window.
返金保証: None advertised. The long trial is the safety net here.
📌 注記： Freshsales pricing has dropped sharply over the years, now sitting two to three times lower than earlier tiers. That is why reviewers call it an excellent value for money.
⚠️ 警告： Per-seat billing scales with headcount. Ten reps on the Pro plan cost $390 a month, which lands well above the ActiveCampaign Enterprise plan at $145.
Freshsales CRMの主なメリット
Here is where this CRM platform earns its reputation:
- フレディAI： Scores leads on behaviour and profile data. It also predicts deal risk and recommends the next best action to close.
- 視覚的な販売パイプライン： Kanban boards show deal progress at a glance. Bottlenecks become obvious before the quarter closes.
- 360度顧客ビュー： A single timeline holds every touchpoint. All customer data lives in one record you can add notes to.
- Omnichannel contact: Reach contacts through email, phone, WhatsApp 仕事Facebook Messenger、LINE。
- Freshworksとの連携： Ties tightly to other Freshworks products like Freshdesk and Freshmarketer for marketing automation.
- モバイルアプリ: その iOS and Android app supports offline access and call logging from the road.
- Phone support included: 24/5 help by phone, chat, and email on every plan, including the cheapest one.
私たちのチームが気づいたこと
Note: We have not had extended hands-on time inside Freshsales CRM yet. The observations in this article come from Freshworks documentation and from reviews published on G2 and Capterra, where the product averages 4.5 out of 5. Freshworks reports over 67,000 customers across its product range.
Freshsales CRMのメリットとデメリット
✅ メリット
- Entry price of $9 per user undercuts most CRM software
- 21-day free trial is longer than almost any rival offers
- Intuitive interface that new sales reps learn quickly
- Phone, chat, and email support on all plans, 24/5
❌ デメリット
- Around 385 integrations, far fewer than larger rivals
- Reviewers flag cluttered navigation and slow loading times
- Missing functionality that HubSpot and Salesforce include
機能比較
We compared ten areas that decide most buying calls. Here is the short version first.
| 特徴 | アクティブキャンペーン | フレッシュセールス CRM |
|---|---|---|
| 開始価格 | 月額15ドル | 1ユーザーあたり月額9ドル |
| 無料プラン | ❌ | ❌ |
| 無料トライアル | 14日間 | 21日間 |
| メールマーケティング | ✅ | ✅（基本） |
| Built in CRM | ✅ | ✅ |
| リードスコアリング | ✅ | ✅ |
| ランディングページ | ✅ | ❌ |
| 統合 | 950+ | 385+ |
| 電話サポート | 上位ティア | ✅ すべてのプラン |
| 最適な用途 | メールマーケティングの自動化 | 販売パイプライン追跡 |
1. Email Marketing and Campaigns
アクティブキャンペーン: This is the core of the product. The email builder ships with pre built email templates プラスAI content generation. You can run RSS triggered sends, split tests, and transactional emails from the same account.
フレッシュセールス CRM: Email here serves sales, not marketing. You send personalized bulk emails and track opens and clicks against each contact record. For real email campaigns, Freshworks points you to Freshmarketer.
2. Built in CRM and Contact Management
アクティブキャンペーン: The ActiveCampaign CRM covers deals, tasks, and a sales pipeline board. Custom fields and custom objects let you shape records around your business. It is capable, but a dedicated sales tool it is not.
フレッシュセールス CRM: Contact management is the whole point. Every record carries a full history of calls, emails, and meetings in one timeline. Reps get more context per contact than ActiveCampaign gives them.
3. Automation and Sales Sequences
アクティブキャンペーン: ActiveCampaign marketing automation goes well past drip campaigns. You build automations with conditional logic, branching paths, and multi-step follow up email chains. Active Intelligence agents can assemble campaigns and suggest audience segments on their own.
フレッシュセールス CRM: Sales sequences automate アウトリーチ steps and reminders so reps stop doing admin. The sales automation is solid for cadences. It will not build the intelligent marketing automation flows ActiveCampaign handles.
⚠️ 警告： If you need marketing and sales automation in one place, Freshsales alone will not cover it. You would pair it with Freshmarketer, which adds cost.
4. AI and Lead Scoring
アクティブキャンペーン: AI runs predictive sending, picking delivery times from past behaviour. Lead scoring assigns points as contacts open, click, and browse. The AI sits inside the email builder too.
フレッシュセールス CRM: Freddy AI scores leads, flags at-risk deals, and recommends the next move. For a sales team chasing quota, that beats ActiveCampaign’s scoring model.
5. 高度なセグメンテーション
アクティブキャンペーン: Advanced segmentation splits your list by website visits, location, purchase history, or tags added from subscriber actions. This is the feature that separates it from any basic newsletter tool.
フレッシュセールス CRM: Smart AI agents surface the right accounts and use collected customer data for personalized outreach. Segmentation targets sales lists rather than marketing audiences.
6. Landing Pages and Web Forms
アクティブキャンペーン: Custom landing pages are built into the Plus tier and above. A form submission on a landing page can trigger an automation 即座に. That closes the loop between your website and your email list.
フレッシュセールス CRM: You get web forms that push leads straight into the pipeline. There is no landing page builder, so you host the page yourself.
7. 動的コンテンツとパーソナライゼーション
アクティブキャンペーン: Dynamic content swaps blocks inside an email based on custom fields or recipient behaviour. One send can read differently for ten segments. Conditional content is the practical version of hyper-personalization.
フレッシュセールス CRM: The Freddy AI co-pilot drafts replies and summarizes threads for reps. Personalization here means better one-to-one emails, not dynamic bulk sends.
8. Content Creation and Multi-Channel Reach
アクティブキャンペーン: AI drafts subject lines and body copy inside the editor. Campaigns run across email, SMS, WhatsApp, social, and ads. ActiveCampaign features for digital marketing sit under one login.
フレッシュセールス CRM: Freshdesk OMNI pulls support and sales conversations into one view. Customers can reach you by chat, phone, or messaging app and land in the same record.
9. Custom Reports and Integrations
アクティブキャンペーン: Custom reports arrive on the Pro plan. Integration coverage runs past 950 apps, including Shopify, Salesforce, WordPress, Microsoft Dynamics, and ザピエール. Premium connectors cover CRM and ecommerce data.
フレッシュセールス CRM: About a dozen predefined sales reports ship ready to edit. The marketplace holds roughly 385 apps covering Google, Microsoft 365, Slack, and Zoom. Third-party depth is thinner than ActiveCampaign’s.
10. 価格設定とコスト
The two billing models are not directly comparable. Read this table by team size, not by headline price.
| ティア | アクティブキャンペーン | フレッシュセールス CRM |
|---|---|---|
| エントリ | スタータープラン：月額15ドル | 成長：ユーザー1人あたり月額9ドル |
| 中 | さらに：月額49ドル | プロ版：月額39ドル/ユーザー |
| アッパー | プロ版：月額79ドル | エンタープライズ版：ユーザー1人あたり月額59ドル |
| トップ | エンタープライズ：月額145ドル | — |
アクティブキャンペーン: One price covers the whole team, so seats are free and contacts cost money. A yearly plan trims about 20%. Add ons for SMS and transactional email sit outside the base fee.
フレッシュセールス CRM: $9 per seat is the cheapest entry point in this comparison. Three reps on Growth cost $27 a month. Twenty reps on Pro cost $780, and the maths turns against you fast.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| Cheapest start for 3 people | フレッシュセールス CRM | $27 total per month |
| メールマーケティングの自動化 | アクティブキャンペーン | 900+ automation templates |
| Deal and pipeline tracking | フレッシュセールス CRM | Kanban boards built for reps |
| Landing pages and forms | アクティブキャンペーン | Freshsales has no page builder |
| Widest integration list | アクティブキャンペーン | 950+ apps versus 385 |
| Phone support on a budget | フレッシュセールス CRM | 24/5 phone support on every plan |
💰 あなたの予算
Neither tool has a free plan, so run both trials before you pay. Small teams under five seats save money with Freshsales, while larger teams save with a flat ActiveCampaign bill.
🔌 あなたの技術スタック
Already running Freshdesk or other Freshworks products? Freshsales slots in with almost no setup. Running Shopify or WordPress? ActiveCampaign has the deeper integration list.
📝 あなたのマーケティングスタイル
If your growth comes from email campaigns and content, ActiveCampaign is the must have platform of the two. If it comes from calls and demos, Freshsales fits your day better.
🎓 あなたの経験レベル
Freshsales has the gentler learning curve for a first-time CRM buyer. ActiveCampaign rewards the more advanced user who wants branching logic and custom objects.
🆓 無料トライアルとデモ
ActiveCampaign gives you 14 days and Freshsales gives you 21, both without a card. Load real contacts during the trial rather than sample data.
🛟 サポートオプション
Freshsales includes phone support at every tier. ActiveCampaign reserves phone help and a dedicated account team for higher plans, though its knowledge base is deep and searchable.
🔒 データプライバシーと 安全
ActiveCampaign is GDPR compliant and stores customer data on US servers under the EU-US data privacy framework. HIPAA support and single sign-on live on the Enterprise plan.
切り替えガイド
Already on one of these? Here is what changes if you move.
🔄 ActiveCampaignからFreshsales CRMに切り替えますか？
✅ 得られるもの：
- Phone support on every tier, not just the top ones
- A Kanban pipeline built for tracking sales activities
- Freddy AI deal-risk alerts and next-step suggestions
❌ 失うもの：
- Landing pages and the full email builder
- Roughly 565 integrations you may already rely on
- Dynamic content and RSS triggered campaigns
📋切り替え方法：
- Export contacts, deals, and custom fields to CSV
- Start the 21-day Freshsales trial and map your fields
- Rebuild sequences, then keep a marketing tool for email campaigns
🔄 Freshsales CRMからActiveCampaignに切り替えますか？
✅ 得られるもの：
- Real email marketing automation with branching logic
- Landing pages, dynamic content, and advanced segmentation
- Flat pricing that does not grow with headcount
❌ 失うもの：
- Freddy AI scoring and deal-risk prediction
- 電話、チャット、SMSが統合された受信トレイに内蔵されています
- Freshworksの他の製品との密接な連携
📋切り替え方法：
- Export contacts and deals from Freshsales
- Ask ActiveCampaign for its free migration service
- Rebuild pipelines, then test one automation before going live
私たちのレビューで取り上げられなかったこと
We focused on small and medium sized businesses buying their first serious platform. We did not test bulk licensing, agency reseller terms, or how either tool handles non profits and their discount programmes. Deliverability was assessed from published test data, not from our own inbox placement runs. If you manage 50 or more seats, your priorities will differ from what we covered here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰 エントリー価格 | フレッシュセールス CRM |
| 📧 メールマーケティング | アクティブキャンペーン |
| ⚙️ 自動化の深度 | アクティブキャンペーン |
| 🎯 リードスコアリング | フレッシュセールス CRM |
| 👶 使いやすさ | フレッシュセールス CRM |
| 🔌 連携機能 | アクティブキャンペーン |
| 📊 Custom Reports | アクティブキャンペーン |
| 🏆総合優勝 | アクティブキャンペーン |
🏆 受賞者：ACTIVECAMPAIGN
ActiveCampaignは7部門中4部門で受賞した。
最適な用途: Email marketing automation, businesses that want marketing and sales automation together, and teams growing past a single sales rep.
These are not really the same product. ActiveCampaign is a marketing platform with a CRM attached, and Freshsales CRM is a sales platform with email attached.
Freshsales is excellent if your growth depends on reps working deals. The $9 entry price and 21-day trial make it easy to justify, and support is included from day one.
We recommend ActiveCampaign for most readers because it covers more ground. It runs your email marketing, your sales pipeline, and your 報告 from one account, and new features keep landing on the automation side.
ActiveCampaignの比較
Here is how ActiveCampaign holds up against its closest rivals:
ActiveCampaignが優れている点： Lower entry cost at $15, deeper automation branching, no forced bundle of marketing hubs
HubSpotが優れている点： A genuinely free plan, stronger reporting dashboards, a larger partner and template marketplace
ActiveCampaign vs ゴーハイレベル
ActiveCampaignが優れている点： Deliverability track record, cleaner email builder, far broader app integration list
GoHighLevelが優れている点： White-label agency accounts, unlimited sub-accounts on one fee, built-in call tracking
ActiveCampaignが優れている点： Cheaper starting tier, no mandatory onboarding fee, more segmentation conditions
キープ 勝利したタイトル： Built-in invoicing and payments, appointment booking, guided setup for service businesses
ActiveCampaignとClickFunnelsの比較
ActiveCampaignが優れている点： Email deliverability, contact database depth, reporting on long customer journeys
ClickFunnelsが優れている点： Funnel page templates, order bumps and upsell flows, checkout pages that ship ready to sell
Want the full list? See our roundup of ActiveCampaignの代替品.
Freshsales CRMの比較
And here is how Freshsales measures up elsewhere in the CRM market:
Freshsalesが勝利した点： Far lower cost per seat, faster setup with no consultant, phone support bundled in
Salesforceが優れている点： Limitless customization, a vast third-party app marketplace, reporting that suits big businesses
Freshsalesが勝利した点： Cleaner starting interface, a 21-day trial, tighter fit with Freshdesk support tickets
Zoho CRMが優れている点： A free tier for three users, a wider bundled app suite, more low-cost add on modules
Freshsalesが勝利した点： Built-in phone and chat, AI scoring at a lower tier, 24/5 support on all plans
パイプドライブ 勝利したタイトル： Faster page loads, a simpler deal view, a bigger library of sales-focused integrations
Freshsalesが勝利した点： Cheaper paid tiers, included calling minutes, one bill across sales and support tools
HubSpotが優れている点： A free CRM tier, richer marketing automation, a much larger knowledge base and training library
よくある質問
ActiveCampaignは何に使われますか？
It handles email marketing, automated follow-ups, SMS, and deal tracking. Businesses use it to nurture leads and manage the sales pipeline from one dashboard.
ActiveCampaignはCRMとして使用できますか？
Yes. A built in CRM ships with every plan, covering deals, tasks, pipelines, and lead scoring. It suits small teams, though dedicated sales tools go deeper.
FreshsalesはCRMですか？
Yes. Freshsales is the customer relationship management product in the Freshworks suite. It tracks leads, deals, and calls, with Freddy AI scoring prospects automatically.
ActiveCampaignは無料ですか？
No. There is a 14-day free trial with no card needed, but no permanent free plan. Paid tiers start at $15 per month.
ActiveCampaignとHubSpotの違いは何ですか？
ActiveCampaign costs less and offers deeper automation branching. HubSpot has a free tier and stronger dashboards, but its paid plans climb faster as you add hubs.
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