📊 Our Test Results — Zoho Social vs Buffer:
- 🎯 Analytics & Reviews: Zoho Social custom reports beat Buffer’s basic charts — Zoho wins
- ⚡ Publishing Capabilities: Zoho schedules unlimited posts; Buffer caps at 2,000 per channel — Zoho wins
- 🔒 CRM & Collaborate Tools: Zoho Social ties into Zoho CRM and Desk; Buffer offers none — Zoho wins
- 📝 Ease of Use & Setup: Buffer offers a 5-min setup; Zoho takes 15 minutes — バッファーの勝利
- 💰 Standard Plan Pricing: Buffer offers $5/channel; Zoho Social Standard plan is $10/month flat — Depends on channels
Are you drowning in tabs while trying to manage social media across various social media platforms?
You need a tool that helps you schedule posts and respond to your audience fast.
Zoho Social and Buffer are two popular tools for businesses that want better publishing capabilities.
But which one is the strong contender for your needs?
I tested both tools for four weeks to compare features, pricing, and performance.
Take a few seconds to view this comparison.
By the end, you’ll know which one fits your team and budget.
概要
I spent four weeks testing Zoho Social vs Buffer side by side.
I connected the same social accounts to both tools.
Then I scheduled posts, tracked analytics, and tested every major feature.
My goal was simple: find which tool gives businesses the best value for their money.
Both tools help marketers manage their content across Facebook, Twitter, Instagram, and リンクトイン.
しかし、彼らは全く異なるアプローチを取っている。
Zoho Social is a full-featured platform built for in-depth analytics, monitoring, and CRM integration.
Buffer focuses on third-party integrations for wider, simpler app connectivity through ザピエール and similar tools.
Keep reading to compare both tools and discover the winner.
Zoho Social とは何ですか?
Zoho Socialは、企業や代理店向けに開発されたソーシャルメディア管理ツールです。
It handles scheduling, monitoring, analytics, and team collaboration from one site.
このプラットフォームは、Facebook、Instagram、Twitter、LinkedIn、Pinterest、 ティックトック、Google ビジネス プロフィール。
What makes Zoho Social stand out is the deep connection with other Zoho products.
You can sync leads to Zoho CRM directly from social conversations.
サポートチケットはZoho Deskに自動的に取り込まれます。
This creates a full business workflow, not just another scheduling tool.
Zoho Social is best for larger teams, marketing agencies, and users heavily invested in the Zoho product suite.
Zohoソーシャル
Schedule unlimited posts, track brand mentions, and sync leads to your CRM. Zoho Social helps businesses manage social media with enterprise-level features at small-business pricing. The SmartQ feature picks the best times to post for higher engagement.
Zoho Socialの価格設定
Zoho Social offers four business plans plus two agency plans.
Here is what each plan costs as of today’s date.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 無料 | $0 | Testing basic publishing capabilities |
| 標準 | 月額10ドル | Solo entrepreneurs and small brands |
| プロ | 月額30ドル | Growing businesses needing analytics |
| プレミアム | 月額40ドル | Teams needing advanced collaborate tools |
Pricing verified March 2026.
無料トライアル: はい、クレジットカード不要で15日間ご利用いただけます。
返金保証: Full refund available anytime by contacting Zoho support.
📌 注記： Annual billing saves you up to 33% compared to monthly payments. Paid plans for Zoho Social start at $15/month for 10 channels and 1 user on monthly billing.
⚠️ 警告： Business plans support only one brand. Zoho Social’s pricing for its agency plan is $320 per month, while Buffer’s agency plan costs $120 per month, making Buffer less expensive at the agency tier.
Zoho Socialの主なメリット
Here is why businesses pick Zoho Social over other social media tools:
- SmartQの予測： Zoho Social provides a SmartQ feature that recommends optimal posting times for higher engagement, which Buffer does not offer. Posts scheduled with SmartQ get more reach.
- 無制限のスケジュール設定： Zoho Social allows users to schedule unlimited posts, while Buffer limits scheduled posts to 2,000 per channel. There is no cap on what you can plan ahead.
- 一括アップロード: Zoho Social offers a feature for bulk scheduling, allowing users to upload up to 350 posts at once. Buffer requires a separate tool for bulk uploads.
- ソーシャルリスニング: Zoho Social offers features for social media monitoring and listening, allowing users to track brand mentions, which Buffer does not provide.
- CRM統合: Zoho Social integrates with Zoho CRM, Zoho Desk, and Canva, enhancing its functionality beyond social media management. Buffer lacks such extensive integrations.
- Higher User Ratings: Zoho Social has higher overall star ratings and better support quality compared to Buffer. Both tools score similarly for ease of use.
- チームコラボレーション: Both Zoho Social and Buffer allow multi-user collaboration with content approval workflows. Zoho’s workflow is more advanced for agencies and large teams.
What Our Team Noticed
私たちの 作家 signed up for Zoho Social and tested every major feature for two weeks. Here is what stood out:
Zoho Socialのメリットとデメリット
✅ メリット
- 有料プランすべてで投稿スケジュールを無制限に設定可能
- SmartQ recommends best posting times automatically
- Zoho CRMおよびDeskとのネイティブ統合
- Social listening tracks brand mentions and keywords
- Higher user ratings than Buffer on G2
❌ デメリット
- Learning curve is steeper than Buffer offers
- Interface feels dated next to newer tools
- Agency plan jumps to $320/month for multiple brands
- Instagramストーリーズには手動投稿が必要です
バッファとは何ですか?
Buffer is a social media management tool built for simplicity and speed.
It is known for its simplicity and clean interface, making scheduling quick and intuitive.
The platform supports Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and Threads.
Buffer is frequently praised for being user-friendly, especially for beginners and solo creators.
It is noted for being a clean, efficient tool that excels at simple, intuitive scheduling.
Buffer is ideal for small businesses, content creators, or individuals seeking a simple scheduling tool.
Buffer focuses on simplicity, ease of use, and quick scheduling.
If you want to schedule posts in seconds without learning curves, Buffer is the easy choice.
バッファ
The simplest way to schedule social media posts and reach your audience. Buffer offers a free, entry-level plan suitable for individuals or small businesses. The built-in AI assistant helps you write キャプション and adapt content for various social media platforms.
バッファ価格設定
Bufferはチャネルごとの料金体系を採用しています。
You pay for each social account you connect to the site.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 無料 | $0 | 3チャンネルの初心者向け |
| 必需品 | チャンネルあたり5ドル | 分析機能を必要とする個人クリエイター |
| チーム | チャンネルあたり10ドル | 承認ワークフローを持つチーム |
Pricing verified March 2026.
無料トライアル: はい、有料プランなら14日間無料でお試しいただけます。クレジットカードは不要です。
返金保証: 契約期間の途中でキャンセルされた場合は、日割り計算による返金が可能です。
📌 注記： Annual billing saves 20%. The Essentials plan drops from $6/month to $5/month per channel when you pay yearly. Buffer offers volume discounts that kick in after 10 social accounts.
⚠️ 警告： Costs add up fast with many social accounts. Managing 10 channels on Buffer’s Essentials plan costs $50/month. Compare this to Zoho Social Standard plan at $10/month for one brand.
Bufferの主な利点
Here is why creators, marketers, and small teams love Buffer:
- 5分でセットアップ完了： Connect social accounts and schedule your first post in seconds. No training is needed. Buffer takes a few seconds to set up the basics.
- AI Assistant on All Plans: Generate captions, repurpose content, and adjust tone for different social media platforms. The AI is included even on the free plan.
- クリーンなインターフェース: No clutter or overwhelming menus to manage. Everything is visible on one screen so you can respond and post fast.
- ページビルダーを開始する: Build a free link-in-bio landing page with images and call-to-action buttons. Similar to Linktree but built into your scheduling tool.
- Free Plan Forever: Buffer offers a free, entry-level plan suitable for individuals or small businesses. You get 3 channels and 10 posts per channel.
- クロスプラットフォームカスタマイズ： Write once and adjust copy for each network. The composer shows separate fields for Twitter, Facebook, LinkedIn, and Instagram.
What Our Team Noticed
Our writer signed up for Buffer and tested every major feature for two weeks. Here is what stood out:
バッファーのメリットとデメリット
✅ メリット
- ソーシャルメディアツールの中で最も迅速なセットアップ
- AI assistant included even on free plan
- Clean, distraction-free interface for marketers
- Affordable entry point at $5 per channel
- Built-in link-in-bio Start Page builder
❌ デメリット
- ソーシャルリスニング機能やブランドモニタリング機能はありません。
- Analytics are basic compared to Zoho Social
- チャンネルごとに予約投稿数は2,000件まで
- No CRM integration for sales teams or clients
機能比較
それでは、Zoho SocialとBufferを機能ごとに比較してみましょう。
I tested every ability during my four weeks with both tools.
Here is how they stack up across eight key areas marketers care about most.
| 特徴 | Zohoソーシャル | バッファ |
|---|---|---|
| 開始価格 | 月額10ドルの定額料金 | 1チャンネルあたり月額5ドル |
| 無料プラン | ✅ 1ブランド、7チャンネル | ✅ 3つのチャンネル、各チャンネルに10件の投稿 |
| 予約投稿 | ✅ 無制限 | ❌ チャンネルあたり2,000 |
| 一括アップロード | ✅ CSV経由で350件の投稿 | ✅ CSV経由で100件の投稿 |
| ソーシャルリスニング | ✅ ブランド名、キーワード | ❌ 利用できません |
| CRM統合 | ✅ Zoho CRMネイティブ | ❌ 利用できません |
| SmartQ Best Time | ✅ AI predictions | ❌ 利用できません |
| AIアシスタント | ✅ Zia AI | ✅ AI on all plans |
| ホワイトラベルレポート | ✅ 代理店プラン | ❌ 利用できません |
| 最適な用途 | チーム、代理店、Zohoユーザー | ソロクリエイター、初心者 |
1. Scheduling & Publishing Capabilities
Zohoソーシャル: Zoho Social allows users to schedule unlimited posts across various social media platforms with no caps. The SmartQ feature analyzes when your audience is most active and recommends optimal posting times. Bulk upload supports 350 posts at once via CSV. Drag and drop to reschedule on the publishing calendar.
バッファ： Buffer’s queue-based system is simple and reliable. Create time slots for each day, then add posts to the queue. Buffer offers a clean All Channels View to see your full calendar in one site. Buffer limits scheduled posts to 2,000 per channel and requires a separate tool for bulk uploads above 100 posts.
💡 テスト結果： Zoho Social wins on publishing capabilities. The unlimited post limit and SmartQ predictions give you more features and flexibility than Buffer offers.
2. Analytics & Performance Reviews
Zohoソーシャル: Deep analytics with custom report 建設業者. Track engagement, reach, clicks, and follower growth across all your social accounts. The brand health dashboard gives you a snapshot of overall performance. Export reports as PDFs or schedule automatic email delivery to clients and team members.
バッファ： Basic analytics showing likes, comments, shares, and reach. The dashboard is clean but lacks the depth Zoho offers. You cannot easily compare performance across different time periods. PDF exports for clients are available on Team plans only.
💡 テスト結果： Zoho Social wins by a wide margin. The custom reports and competitor tracking features make it a strong contender for any business serious about reviews and data.
3. ソーシャルリスニングとモニタリング
Zohoソーシャル: Zoho Social offers features for social media monitoring and listening, allowing users to track brand mentions, which Buffer does not provide. Create listening columns to follow keywords, hashtags, and competitor activity. Get real-time notifications when someone mentions your brand on Twitter or Facebook.
バッファ： No social listening or monitoring features at all. You cannot track brand mentions or watch keywords. If a customer talks about your business on Twitter without tagging you, Buffer will not alert you. This is a major gap for growing brands.
💡 テスト結果： Zoho Social wins easily. Buffer simply does not compete in this category. If monitoring matters to your business, the choice is clear.
4. AI Features & Content Tools
Zohoソーシャル: Zia AI helps respond to messages and generate captions. Enter a prompt to create copy or rephrase your draft 文章. Zia also powers the SmartQ time predictions based on audience behavior patterns. The AI works inside the publishing window so you can stay on the same site.
バッファ： The AI Assistant generates caption variations and repurposes content for different social media platforms. It is included on all plans including the free tier. Write once and let AI adjust the tone for LinkedIn versus Instagram. The output sometimes feels generic but saves time on first drafts.
💡 テスト結果： 引き分け。両者とも AIアシスタント work well for basic content needs. Buffer wins on accessibility since it is free. Zoho wins on prediction features.
5. チームコラボレーション
Zohoソーシャル: Invite team members with specific roles. Set content approval workflows so nothing goes live without review. Both Zoho Social and Buffer allow multi-user collaboration with content approval workflows, but Zoho includes built-in chat, audio, and video calls. Add clients to discussion threads on agency plans.
バッファ： Add unlimited team members on Team plans. Assign drafts for approval before publishing. The team collaboration features are simpler than Zoho but cover the basics most marketers need. No built-in chat or video calls — you must use external tools to collaborate.
💡 テスト結果： Zoho Social wins for larger teams and agencies. The role management and approval workflows are more advanced. Buffer works fine for small teams with simple needs.
6. Integrations & Tools
Zohoソーシャル: Native connections with Zoho CRM, Zoho Desk, and Canva. Generate leads from social conversations and sync them to your sales pipeline. Create support tickets from messages automatically. The Zoho suite connection is powerful for businesses already invested in Zoho products.
バッファ： Buffer focuses on third-party integrations for wider, simpler third-party connectivity. It works with Canva, Google Drive, Zapier, and Google Analytics. The Canva integration lets you design images without leaving Buffer. Zapier opens connections to 400+ apps. No native CRM integration is available.
💡 テスト結果： Depends on your stack. Zoho users should pick Zoho Social for native CRM integration. Buffer wins for marketers who need a wider third-party app stack through Zapier.
7. 使いやすさとセットアップ
Zohoソーシャル: More features mean more complexity. The dashboard has many tabs and menus to manage. New users need time to learn where everything lives. If you have trouble viewing this site properly during the verifying process, you may need to update your browser to view the dashboard. Expect 15-30 minutes to feel comfortable.
バッファ： The simplest social media tool on the market. Sign up, connect social accounts, and start scheduling posts in seconds. The interface is clean and modern. No training is required to manage the basics. Buffer’s quick setup is one reason it scores well on user ratings.
💡 テスト結果： Buffer wins easily. If you hate complex software, Buffer is your answer. Zoho Social rewards patience with more features and power.
8. 価格とプラン
Let us compare costs for different business scenarios.
| シナリオ | Zoho Socialの費用 | バッファコスト |
|---|---|---|
| 3チャンネル | 月額10ドル（標準プラン） | $15/month ($5 × 3) |
| 5チャンネル | 月額10ドル（標準プラン） | 月額25ドル（5ドル×5） |
| 10チャンネル | 月額30ドル（プロフェッショナルプラン） | 月額50ドル（5ドル×10） |
| 代理店（10ブランド） | 月額320ドル（代理店経由） | $120/month (Agency) |
Zohoソーシャル: Flat pricing means you pay the same whether you connect 1 channel or 9 to your brand. Paid plans for Zoho Social start at $15/month for 10 channels and 1 user. This creates massive value for businesses managing multiple social accounts under one brand.
バッファ： Per-channel pricing is cheap for 1-3 social accounts but adds up fast for more. The Team plan’s unlimited users help larger teams. Buffer’s agency plan costs $120 per month, making it less expensive than Zoho’s $320 agency plan for marketers managing many client brands.
💡 テスト結果： Zoho Social wins for single-brand businesses with multiple channels. Buffer wins for agencies. Calculate your specific needs before deciding.
さまざまなシナリオ
あなたの状況に最適なツールはどれですか？
Use this decision matrix to compare your needs against each tool’s strengths.
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| シンプルなスケジュール設定のみ | バッファ | 最速のセットアップ、最もクリーンなインターフェース |
| CRM連携 | Zohoソーシャル | Zoho CRMとのネイティブ接続 |
| ソーシャルリスニング | Zohoソーシャル | Buffer offers no monitoring |
| Unlimited scheduled posts | Zohoソーシャル | 2,000件の投稿制限はありません |
| チャネルあたりのコストが最も低い | Zohoソーシャル | 定額料金制は3チャンネル以上で優位に立つ |
| 代理店のホワイトラベルサービス | バッファ | Cheaper agency plans at $120/mo |
| 初心者向けのセットアップ | バッファ | 5分で習得可能 |
💰 あなたの予算
Buffer offers a cheaper entry at $5 per channel. Zoho Social’s Standard plan flat pricing becomes cheaper once you manage more than three social accounts under one brand.
🔌 あなたの技術スタック
すでに Zoho CRMを使用する or Zoho Desk? Pick Zoho Social for native integration. Need Zapier and 400+ apps? Buffer offers wider third-party connectivity for marketers.
📝 コンテンツ量
Planning more than 2,000 posts per channel? You need Zoho Social’s unlimited scheduling. Most small businesses never hit Buffer’s limit, so this matters mainly for high-volume publishers and brands.
🎓 あなたの経験レベル
Brand new to social media tools? Start with Buffer. The learning curve is nearly zero. Once you outgrow it, upgrade to Zoho Social for more features and depth.
🆓 無料トライアルとデモ
Both tools offer free trials and demos. Zoho Social gives you 15 days on Premium features. Buffer provides 14 days on paid plans plus a forever free tier with three channels.
🛟 サポートオプション
Zoho Social offers higher-rated support quality with email and community forums. Buffer provides email support with helpful documentation. Both lack live phone support on lower plans.
切り替えガイド
既にこれらのツールのいずれかをご利用ですか？切り替える場合、どのような変更が想定されますか？
🔄 Zoho SocialからBufferに切り替えますか？
✅ 得られるもの：
- よりクリーンで高速なインターフェース、学習不要
- 無料プランにAIアシスタントが含まれています
- Built-in Start Page link-in-bio tool for marketers
❌ 失うもの：
- ソーシャルリスニングとブランドモニタリング機能
- CRMと営業パイプラインの連携
- Unlimited post scheduling (2,000 cap applies on Buffer)
📋切り替え方法：
- Export scheduled posts from Zoho Social as CSV
- Bufferアカウントを作成し、ソーシャルプロフィールを連携させましょう。
- Bufferの一括アップロード機能を使って投稿をインポートします（一度に最大100件まで）。
🔄 BufferからZoho Socialに切り替えますか？
✅ 得られるもの：
- Unlimited post scheduling with no channel caps
- Social listening to track brand mentions on Twitter and Facebook
- リード生成のためのネイティブCRM統合
❌ 失うもの：
- シンプルで、邪魔にならないインターフェース
- わずか5分で完了する簡単なセットアッププロセス
- スタートページリンク（プロフィール欄）機能
📋切り替え方法：
- Export scheduled posts from Buffer via Settings > Export
- Sign up for Zoho Social and connect your social accounts
- Import up to 350 posts at once via Zoho’s bulk スケジューラ
What Our Review Didn’t Cover
This Zoho Social vs Buffer comparison focused on individual users, small businesses, and growing marketing teams. We didn’t test enterprise SSO setup or evaluate large bulk-license pricing for either tool — both have feature limitations at the high end we couldn’t fully measure. Some occasional connection issues like ray ID errors or “verification successful waiting a few seconds” prompts may happen during sign-up — these are normal browser-level checks tied to performance security. If you have trouble viewing this site properly, you may need to view this site properly by updating your browser first. If you see “verifying you are human” or messages that the system needs to review the security of your connection before proceeding, that’s typical browser activity and not a flaw with either platform. Our observations reflect the March 2026 versions, so features and user ratings may have shifted since publication.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格対価値 | Zoho Social（3チャンネル以上向け） |
| 🚀 Publishing Capabilities | Zohoソーシャル |
| 📊 Analytics & Reviews | Zohoソーシャル |
| 🔍ソーシャルリスニング | Zohoソーシャル |
| 👶 使いやすさ | バッファ |
| 🤖 AI機能 | ネクタイ |
| 🔌 Third-Party Integrations | Buffer（Zapier経由） |
| 👥 Team & Agency Tools | Zohoソーシャル |
| 🏆総合優勝 | Zohoソーシャル |
🏆 受賞者：Zoho Social
Zoho Socialは8部門中6部門で受賞した。
最適な用途: Growing businesses, marketing agencies, larger teams, and Zoho CRM users.
Zoho Social and Buffer serve different audiences with different needs.
Zoho Socialは、本格的なソーシャルメディアマーケティングを行うための強力なツールです。
It gives you unlimited scheduling, social listening, and CRM integration in one site.
The learning curve is worth it for the features and ability you unlock.
Buffer is the speed tool for beginners, solo creators, and small businesses.
It gets you scheduling posts in seconds with zero confusion.
The clean interface is a joy to use every date.
複数のソーシャルアカウントを管理していて、高度な機能を求めるなら、Zoho Socialが最適です。
最もシンプルなスケジュール管理ツールをお探しなら、Bufferが最適です。
どちらも無料プランを提供しているので、料金を支払う前に自分で試してみましょう。
さあ、ソーシャルメディアでの存在感を高めましょう！
Zoho Socialの比較をもっと見る
Here is how Zoho Social stacks up against other social media tools and alternative options:
Zoho Social vs Sprout Social
Zoho Socialが優れている点： Lower pricing, Zoho CRM integration, value for small businesses
スプラウトソーシャルが勝利した点： Advanced listening, enterprise reviews, agency support depth
Zoho SocialとSocialPilotの比較
Zoho Socialが優れている点： Social listening, CRM integration, brand monitoring
SocialPilotが勝利した点： Cheaper agency pricing, easier client management for marketers
Zoho SocialとSendibleの比較
Zoho Socialが優れている点： SmartQ predictions, unlimited scheduling, lower starting cost
Sendibleが以下の点で勝利しました： Content library, white-label dashboards, agency reporting
Zoho Social vs 組み立て
Zoho Socialが優れている点： Multi-platform publishing, full CRM sync, brand analytics
アセンブリーが勝利した点： Meeting transcription, AI summaries, task management focus
Zoho Social と Agorapulse
Zoho Socialが優れている点： Lower pricing, native Zoho product integration
Agorapulseが勝利した点： Unified social inbox, ROI reporting for agencies
バッファーの比較
Here is how Buffer stacks up against other social media tools:
Buffer vs Sprout Social
Bufferが優れている点： Price, simplicity, generous free plan with 3 social accounts
スプラウトソーシャルが勝利した点： 分析の詳細、ソーシャルリスニング、エンタープライズ機能
Buffer vs SocialPilot
Bufferが優れている点： Cleaner interface, faster setup, mobile app polish
SocialPilotが勝利した点： Agency features, bulk scheduling, more channels per dollar
Buffer vs Sendible
Bufferが優れている点： Easier learning curve, free AI assistant, lower entry price
Sendibleが以下の点で勝利しました： Content suggestions, white-label options, client billing
バッファ vs 後
Bufferが優れている点： Multi-platform balance, per-channel flexibility, AI on free plan
その後の勝利： Visual grid planning, Instagram-first features, link-in-bio depth
Buffer vs Loomly
Bufferが優れている点： Setup speed, forever free tier, link-in-bio Start Page
Loomlyが勝利した点： Post ideas calendar, workflow オートメーション広告管理
よくある質問
Zoho Socialは何に使われますか？
Zoho Social is used for scheduling posts, tracking brand mentions, analyzing performance, and team collaboration across social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Bufferは優れたソーシャルメディアツールですか？
Yes, Buffer is a strong contender for beginners and small businesses. It offers easy scheduling, AI captions, and clean publishing capabilities across various social media platforms with good user ratings.
Zoho Socialの無料版はありますか？
Yes, Zoho Social offers a free plan with one brand and seven social accounts. You also get a 15-day free trial of Premium features without a credit card.
Zoho SocialとBufferの違いは何ですか？
Zoho Social offers deeper analytics, social listening, and CRM integration. Buffer offers simpler scheduling, AI on all plans, and easier setup. Pricing models differ — flat versus per-channel.
Bufferのソーシャルメディア管理は無料ですか？
Buffer offers a free plan with three social accounts and 10 scheduled posts per channel. Paid plans start at $5 per channel and unlock more features like analytics and unlimited posts.
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