Find the right social media management tool by comparing Metricool and Hootsuite.
This guide highlights key features and helps you choose the best platform for your social media marketing and digital presence.
1. All-in-One Dashboard and Social Channels
メトリクール: Positions itself as a digital swiss army knife for social media managers. Its social media dashboard provides a single interface to manage all your social networks, including Facebook, Instagram, Twitter, and リンクトイン. It’s an excellent tool for unifying all your tools in one place.
フーツーイト: Hootsuite launched with a unified dashboard that remains one of its key features. It allows you to manage multiple social media accounts and social channels from a single screen. Hootsuite works by creating “streams” for various social channels to monitor direct messages and posts.
2. 分析とレポート
メトリクール: Provides robust social media analytics with unlimited historical データ. You can access reports with easy analytics and download custom reports with a few clicks. For advanced users, there’s the ability to connect to Looker Studio for in-depth analysis and creating reports.
フーツーイト: Hootsuite’s analytics feature is one of its strongest selling points. It offers advanced analytics and customizable reports. Many Hootsuite reviews praise its ability to give deep insights into social media performance. Hootsuite analytics can be customized to show precisely the data that matters to your business.
3. 価格とプラン
メトリクール: Offers a free account that allows you to manage a limited number of social accounts, making it a great starting point for individuals and 中小企業. Its paid plans, like the starter plan and advanced plan, are known for being budget-friendly. A Metricool review often highlights its value.
フーツーイト: Hootsuite pricing is generally higher, targeting larger social media teams and enterprises. While a free version existed in the past, a hootsuite review today will show its focus on the professional plan and enterprise plan, which are more expensive and offer a broader range of robust features.
4. 公開とスケジュール
メトリクール: This social media scheduling tool is known for its user-friendly social media calendar. You can easily schedule content for various social media accounts, use bulk scheduling, and find the best times to post to save time. It also features auto posting for consistent social media posts.
フーツーイト: Provides comprehensive tools to schedule posts. Its social media calendar allows for visual planning, and you can use bulk scheduling to publish posts for multiple social accounts at once. You can publish content immediately or schedule content for a later date.
メトリクール: Features a social 受信トレイ that combines all your social messages into a single inbox. This allows you to easily navigate and stay engaged with all your social networks, manage all your social messages and win time.
フーツーイト: Offers a robust inbox to manage direct messages and comments. While both tools allow you to manage messages, Hootsuite’s inbox is often praised in hootsuite reviews for its advanced filtering and team collaboration features, which make it easier for social media teams to manage customer feedback and inquiries.
6. チームのコラボレーションと管理
メトリクール: The platform supports team management, but it is more geared toward smaller teams or one brand. Its collaboration features are straightforward and effective.
**Hootsuite: Hootsuite’s features for teams are where it stands out. The hootsuite team plan and enterprise plan are designed for large-scale operations with multiple social media managers. Features like approval workflows, team member assignments, and customized permissions are central to Hootsuite’s offerings.
7. 統合とエコシステム
メトリクール: Known as a digital swiss army knife, Metricool integrates with Google Business Profile, Google Ads, and ティックトック Ads. It also offers a ザピエール integration in its advanced plan, allowing you to connect with other platforms and streamline your workflow.
フーツーイト: Has a vast hootsuite app directory with integrations that extend its core functionality to other tools. You can connect to everything from RSS feeds to advanced marketing and sales platforms, making it a powerful tool for digital marketing professionals who use multiple platforms.
8. Support and Customer Service
メトリクール: Offers live chat support and a comprehensive help center page. Users often praise its responsive support in a metricool review, noting that even with a free account, you can get help quickly.
フーツーイト: Hootsuite support is tiered. Users on the professional plan may find themselves needing to contact support via a help ticket, while the enterprise plan often comes with dedicated hootsuite customer service and priority support, reflecting its focus on larger companies.
メトリクール: Provides a clear overview of your social media performance. The data extracted is easy to understand, helping you discover what matters to your audience. The tool provides a quick look at key metrics, saving time and simplifying your social media efforts.
**Hootsuite: Hootsuite’s analytics features provide more granular insights. You can access reports with detailed social media performance data, including sentiment analysis and competitive benchmarking. A hootsuite review will often mention the depth of its 報告.
10. Advanced Features for Marketing
メトリクール: This platform excels at providing an all-in-one view for a business. It can track not only social media accounts but also web pages, Google Business Profile, Google Ads, and TikTok Ads, giving you a full picture of your digital presence. It also offers a Link in Bio tool with multiple links.
**Hootsuite: Hootsuite’s robust features include advanced social listening, which lets you monitor conversations about your brand across the web, not just on your owned social accounts. It also offers the Hootsuite Academy to help users maximize the platform’s potential, showcasing the company’s commitment to user education.
11. Main Differences and Target Audience
メトリクール: The main differences lie in its simplicity and affordability. It’s a great tool for a social media manager looking to streamline their workflow, manage one brand, or handle multiple accounts on a budget. It’s a strong Hootsuiteの代替品 for small to medium-sized businesses and agencies.
フーツーイト: The main differences are its scale and deep features. Hootsuite is a long-standing leader in social media marketing and is best suited for large social media teams, agencies, and enterprises that need a powerful tool with extensive integrations and complex workflows.
ソーシャル メディア管理ツールを選択する際に注意すべき点は何ですか?
Publishing and Scheduling: The core of any social media platform. Make sure the tool can handle all the social media platforms and social media channels you use, from a twitter account to ユーチューブ channels. Look for features like scheduled posts and the ability to publish immediately. A good social network tool, like the Hootsuite dashboard, makes it easy to visualize your scheduled content.
Features and Integrations: Look at the key features and what the platform stands for. Does it have a ビデオエディター? Can you manage multiple social networks with ease? The Hootsuite app directory is a huge selling point, offering a wide range of integrations with other platforms and tools. Metricool account and Hootsuite account both offer customized reports, but the depth and granularity can be a main difference.
Analytics and Data: It matters to have easy analytics. Look for tools that can give you relevant content insights and a way to access reports on your social media efforts. Can you track Instagram stories? Is the data from all your social media platforms in one place?
User Experience and Support: The user friendliness of the Hootsuite platform or any other social platform is crucial. You should be able to simply scroll and find what you need. If you ever need to contact support, is it easy to get in touch? A hootsuite professional plan or hootsuite enterprise account might offer dedicated support, while a metricool account might rely on a help center page.
Scalability: Consider how the tool handles multiple brands and multiple social accounts. The hootsuite professional plan is designed for one brand, while an enterprise plan can handle a larger scale. This is a key factor to consider, especially to avoid leaving metricool or hootsuite in the future.
Social Inbox: An effective way to handle all your social media messages, including direct messages. A tool with a single inbox for all your social channels can save time and help you stay on top of customer feedback and inquiries.
Content Management: Does the tool help you manage new content and make it easy to publish posts? A tool that allows for bulk scheduling of scheduled posts can be a huge time-saver.
最終評決（私たちの選択）
So, which tool takes the crown? For us, it’s Hootsuite.
While Metricool is a great option for individuals & small businesses.
Hootsuite’s advanced features, extensive integrations, & powerful analytics give it the edge.
If you’re serious about social media management and have the budget to support it, Hootsuite is the clear winner.
But hey, don’t just take our word for it!
Both platforms offer free trials, so kick the tires and see which one fits あなたの 最も必要とするもの。
After all, the best social media management tool is the one that helps あなた 成し遂げる あなたの 具体的な目標。
Yes, Metricool offers a free plan with limited features. It’s a great way to try the platform before committing to a paid plan.
Can I manage my Facebook ads with Hootsuite?
Absolutely! Hootsuite allows you to create, manage, & track your Facebook ad campaigns directly within the platform.
初心者にとってどのツールがより良いでしょうか?
Metricool is generally easier to learn and use, making it a good choice for beginners. Hootsuite offers more advanced features, but it has a steeper learning curve.
Does Hootsuite offer a free plan?
No, Hootsuite doesn’t have a free plan, but they prefer a 30-day free trial to test out their features.
これらのツールを使用して Instagram Reels をスケジュールできますか?
Yes, both Metricool and Hootsuite allow you to schedule and publish Instagram Reels, helping you maintain a consistent content calendar.
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