Quick Start
This guide covers every Frase feature:
- Iniziare — Create your Frase account and set up your first project
- How to Use AI Tools — Generate drafts and content with AI assisted writing
- How to Use SEO Analytics — Track search rankings and engagement and site statistics
- How to Use Templates — Speed up your content creation process with custom templates
- How to Use Blog Title Generator — Create click-worthy blog post headlines in seconds
- How to Use Paragraph Generator — Fill in your blank page with well-structured paragraphs
- How to Use Content Optimization — Score and improve your SEO optimized content in real time
- How to Use Outline Builder — Build data-driven outlines from top ranking pages
- How to Use Question Finder — Discover what your target audience is asking about your topic
- How to Use SERP Analyzer — Analyze competitors and find content gaps across search engines
Time needed: 5 minutes per feature
Also in this guide: Pro Tips | Common Mistakes | Risoluzione dei problemi | Prezzi | Alternative
Why Trust This Guide
I’ve used Frase for over two years and tested every feature covered here. This how to use Frase tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.
Frase is one of the most powerful SEO content tools available today.
But most users only scratch the surface of what it can do.
This guide shows you how to use Frase for keyword research, content creation, and search engine optimization.
Step by step, with screenshots and pro tips.
Frase Tutorial
This complete Frase tutorial walks you through every feature step by step, from initial setup to advanced tips that will make you a power user.
Frase
Create SEO optimized content that ranks on search engines and gets cited by AI platforms like ChatGPT and Perplessità. Frase helps you research, write, and improve high quality content faster. Try it free for 7 days — no credit card required.
Come iniziare con Frase
Before using any feature, complete this one-time setup.
It takes about 3 minutes.
Now let’s walk through each step.
Step 1: Create Your Frase Account
Go to frase.io and click “Start Free Trial.”
Enter your email and create a password.
Frase works as a standalone content editor — you don’t need Google Docs or any other writing tool.
No credit card is required for the 7-day trial.
✓ Checkpoint: Controlla il tuo posta in arrivo for a confirmation email.
Step 2: Access the Dashboard
Log in to your new Frase account.
The dashboard is your home base for all content creation.
Here’s what the dashboard looks like:
✓ Checkpoint: You should see the main dashboard with options to create a new document.
Step 3: Connect Google Search Console
Click Settings, then Integrations.
Connect your Google Search Console account to unlock content analytics.
This lets Frase helps identify decaying content and trending topics on your site.
✅ Done: You’re ready to use Frase for keyword research, SERP analysis, and content writing.
How to Use Frase AI Tools
Strumenti di intelligenza artificiale lets you generate drafts and create content with AI powered writing in seconds.
Frase’s AI writing features produce well-structured text based on your topic ideas and target keyword.
Here’s how to use it step by step.
Watch AI Tools in action:
Now let’s break down each step.
Step 1: Open a New Document
Click “New Document” from your Frase dashboard.
Enter your target keyword or topic in the search field.
Frase will analyze top ranking pages for that query.
Step 2: Generate AI Content
Click the AI Write button in the content editor.
Choose from over 80 AI agent skills to match your needs.
The AI uses your brand voice settings to keep output consistent.
✓ Checkpoint: You should see AI-generated text appear in the editor.
Step 3: Edit and Refine the Output
Review the generated draft for accuracy and tone.
Use Frase’s real time suggestions to improve keyword optimization.
Add your own insights to make the content truly engaging content.
✅ Result: You have a polished AI-assisted draft ready for publishing.
💡 Consiglio da professionista: Set up a brand voice profile before generating content. This ensures every piece matches your site’s tone and avoids generic-sounding text. You can configure this under Settings.
How to Use Frase SEO Analytics
SEO Analytics lets you measure audience engagement and track your site’s search performance from one dashboard.
Frase connects to Google Search Console to deliver valuable insights about your content strategy.
Here’s how to use it step by step.
Watch SEO Analytics in action:
Now let’s break down each step.
Step 1: Navigate to Content Analytics
Click “Content Analytics” in the left sidebar menu.
Make sure your Google Search Console is connected.
Frase pulls in dati about your search queries and page performance.
Step 2: Review Your Content Opportunities
The Content Opportunities feature identifies underperforming pages on your site.
It shows pages that are close to the first page but need a push.
Sort by impressions, clicks, or position to find your best opportunities.
✓ Checkpoint: You should see a list of pages sorted by improvement potential.
Step 3: Take Action on Recommendations
Click any underperforming page to open it in the editor.
Frase imports the existing content for immediate optimization.
Use the optimization score to track your progress as you edit.
✅ Result: You’ve identified which pages need updates and started improving them.
💡 Consiglio da professionista: Check Content Analytics weekly to catch content decay early. Pages that drop from position 5 to 12 are the easiest to recover with quick updates.
How to Use Frase Templates
Modelli lets you save and reuse content structures so you never start from a blank page.
Custom templates speed up your content creation process across different platforms.
Here’s how to use it step by step.
Watch Templates in action:
Now let’s break down each step.
Step 1: Access the Templates Library
Open a new document or click on Templates in the navigation.
Sfoglia the built-in templates or create your own.
Each template includes pre-set headings and content blocks.
Step 2: Customize Your Template
Edit sections, add headings, or remove blocks you don’t need.
Include placeholder text for areas you fill in Dopo.
Save it with a descriptive name for easy reuse.
✓ Checkpoint: Your custom template should appear in the Templates library.
Step 3: Apply the Template to New Content
Open a new document and select your saved template.
The structure loads immediatamente, ready for you to fill in.
This saves 15-20 minutes per blog post compared to starting fresh.
✅ Result: You have a reusable content framework that keeps every article consistent.
💡 Consiglio da professionista: Create separate templates for each content type — one for how-to guides, one for comparisons, and one for listicles. This keeps your content strategy organized.
How to Use Frase Blog Title Generator
Generatore di titoli per blog lets you create dozens of headline options for any blog post topic.
It uses AI to suggest titles that match search intent and drive clicks.
Here’s how to use it step by step.
Watch Blog Title Generator in action:
Now let’s break down each step.
Step 1: Enter Your Topic or Keyword
Navigate to the Blog Title Generator tool.
Type in your target keyword or general topic idea.
Click “Generate” to see title suggestions.
Step 2: Review and Select Titles
Frase generates multiple title options for your review.
Each title is crafted to attract clicks and match search queries.
Pick the one that best fits your content strategy and audience.
✓ Checkpoint: You should see at least 5-10 title options generated.
Step 3: Use the Title in Your Document
Click on your chosen title to copy it.
Paste it into your new document as the main heading.
The title sets the direction for the rest of your article.
✅ Result: You have a click-worthy title that matches search intent.
💡 Consiglio da professionista: Generate titles for the same keyword 2-3 times. Each run produces different variations that can spark new topic ideas you hadn’t considered.
How to Use Frase Paragraph Generator
Generatore di paragrafi lets you create well-written paragraphs from a simple prompt or heading.
It’s perfect for overcoming writer’s block and filling in sections fast.
Here’s how to use it step by step.
Watch Paragraph Generator in action:
Now let’s break down each step.
Step 1: Place Your Cursor in the Editor
Open your document in Frase’s content editor.
Click where you want the paragraph to appear.
Add a heading or context sentence above for better results.
Step 2: Trigger the AI Writer
Click the AI Write button or use the keyboard shortcut.
Select “Write Paragraph” from the options menu.
Frase generates a paragraph based on the surrounding context.
✓ Checkpoint: A new paragraph should appear below your cursor.
Step 3: Refine and Continue
Edit the generated paragraph to match your voice.
Add relevant keywords and personalized content.
Repeat the process for each section of your article.
✅ Result: You’ve filled in your article sections without staring at a blank page.
💡 Consiglio da professionista: Write your heading first, then let the AI generate the paragraph. A clear heading gives the AI better context and produces more relevant output. This works especially well for how-to guides and listicles.
How to Use Frase Content Optimization
Ottimizzazione dei contenuti lets you score your content against top ranking pages and close content gaps.
Frase provides real time feedback on keyword optimization, content depth, and SEO score.
Here’s how to use it step by step.
Watch Content Optimization in action:
Now let’s break down each step.
Step 1: Open the Optimization Panel
In your document, click the optimization icon on the right side.
Frase loads the topic score panel showing relevant keywords you should include.
The panel shows your current score versus the average of top results.
Step 2: Add Missing Keywords and Topics
Look at the suggested keywords list on the right panel.
Green keywords are already in your content.
Add the missing ones naturally throughout your article.
Frase provides a dual scoring system — both an SEO Score and a GEO Score.
✓ Checkpoint: Your topic score should increase as you add relevant keywords.
Step 3: Reach Your Target Score
Aim for a topic score above the average of the top 10 results.
Keep writing until your score matches or beats the competition.
Frase shows real time suggestions as you type to guide your seo optimization.
✅ Result: Your content is fully optimized for both search engines and AI platforms.
💡 Consiglio da professionista: Don’t force every keyword in. Focus on the top 20 missing terms first. Keyword stuffing hurts your search rankings, so weave relevant keywords in naturally.
How to Use Frase Outline Builder
Schema Costruttore lets you pull headings and structures from top ranking pages to build a winning outline.
It turns SERP analysis data into a ready-to-write framework for your article.
Here’s how to use it step by step.
Watch Outline Builder in action:
Now let’s break down each step.
Step 1: Search Your Target Keyword
Enter your target keyword in Frase’s search field.
Frase analyzes the top 20 search results for that keyword.
It pulls headings, word counts, and key topics from each page.
Step 2: Drag Headings Into Your Outline
Browse competitor headings on the left panel.
Click or drag the best headings into your outline on the right.
Rearrange them to create a logical flow for your content.
✓ Checkpoint: Your outline should have 6-10 main headings pulled from competitor data.
Step 3: Export to the Editor
Click “Create Document” to move your outline into the editor.
All headings transfer as H2 and H3 tags ready for writing.
Start filling in each section using the AI scrittore or manual input.
✅ Result: You have a data-backed outline that covers all the topics your competitors rank for.
💡 Consiglio da professionista: Don’t copy competitor outlines exactly. Add 2-3 unique sections with original insights. This helps your content stand out and gives search engines new information to index.
How to Use Frase Question Finder
Domanda Finder lets you discover exactly what your target audience is asking about any topic.
Using Frase’s question discovery tools assists in extracting “People Also Ask” queries for improved content relevance.
Here’s how to use it step by step.
Watch Question Finder in action:
Now let’s break down each step.
Step 1: Enter Your Seed Keyword
Type your main topic or keyword into the Question Finder.
Frase scans Google, Quora, Reddit, and “People Also Ask” results.
It compiles a list of questions real people are searching for.
Step 2: Filter and Sort Questions
Sort questions by search volume or relevance.
Filter by source (Google, Reddit, Quora) depending on your settings.
Select the questions most aligned with your content goals.
✓ Checkpoint: You should see a curated list of questions for your topic.
Step 3: Add Questions to Your Content
Click on questions to add them as headings in your outline.
Frase helps facilitate the creation of a direct answer after each heading.
This boosts your chances of appearing in featured snippets and AI citations.
✅ Result: Your content answers real questions your audience is asking.
💡 Consiglio da professionista: Use question-based headings in your blog post to target featured snippets. Google and AI search platforms love direct Q&A formats. Most users see their first AI citations within 2-4 weeks of optimizing content this way.
How to Use Frase SERP Analyzer
Analizzatore SERP lets you break down the entire first page of search results for any keyword.
It provides SERP analysis data that reveals what makes top-ranking content succeed.
Here’s how to use it step by step.
Watch SERP Analyzer in action:
Now let’s break down each step.
Step 1: Run a SERP Search
Enter your target keyword in the SERP Analyzer.
Choose your target country and language for localized results.
Frase pulls data from the top 20 results on search engines.
Step 2: Analyze Competitor Content
Review word counts, heading structures, and topic coverage for each result.
Click on any result to see its full outline and key topics.
Compare what competitors cover versus what’s missing.
✓ Checkpoint: You should see detailed data for each top-ranking page.
Step 3: Build Your Strategy from the Data
Note the average word count of top results — aim for that range or longer.
Identify content gaps no competitor has covered yet.
Use these insights to plan content that outranks the competition.
✅ Result: You have a clear picture of what it takes to rank on the first page.
💡 Consiglio da professionista: Look at the top 3 results specifically. They usually share common topics that Google considers essential. Make sure your content covers all of those plus something extra.
Frase Pro Tips and Shortcuts
After testing Frase for over two years, here are my best tips.
Scorciatoie da tastiera
| Action | Shortcut |
|---|---|
| Generate AI content | Ctrl + J |
| Open search | Ctrl + K |
| Bold text | Ctrl + B |
| Insert heading | Ctrl + Shift + H |
| Save document | Ctrl + S |
Hidden Features Most People Miss
- AI Visibility Tracking: Frase allows users to track their visibility across major AI platforms like ChatGPT and Perplexity. Enable this in Settings to see which AI engines cite your content.
- Import Existing URLs: Content updating in Frase can be done by importing existing URLs to analyze and enhance old content. Paste any URL to pull it into the editor for optimization.
- Internal Link Suggestions: Frase includes internal link suggestions for improving site structure and topical relevance. Turn this on in the optimization panel to find linking opportunities.
Frase Common Mistakes to Avoid
Mistake #1: Publishing AI Content Without Editing
❌ Wrong: Clicking “Generate” and publishing the raw AI writing output directly to your site.
✅ Right: Use AI as a starting point, then add your own expertise, examples, and voice to create engaging content.
Mistake #2: Ignoring the Topic Score
❌ Wrong: Writing content without checking the optimization panel or topic score at all.
✅ Right: Keep the optimization panel open while writing and aim to match or beat the average competitor score.
Mistake #3: Skipping the Research Phase
❌ Wrong: Jumping straight into writing without running a SERP analysis or building an outline first.
✅ Right: Always run SERP analysis first, build an outline from competitor data, then start writing with a clear plan.
Frase Troubleshooting
Problem: Topic Score Not Updating
Cause: The optimization panel may not refresh if you’re writing too quickly or if the SERP data hasn’t loaded.
Aggiustare: Wait a few seconds after adding new content. If the score still doesn’t change, refresh the page and reopen the optimization panel.
Problem: Google Search Console Not Connecting
Cause: Permission issues or using the wrong Google account during connection.
Aggiustare: Log out of all Google accounts first. Then reconnect using the account that owns your Search Console property. Make sure you grant all requested permissions.
Problem: AI Writer Generating Irrelevant Content
Cause: The AI lacks enough context about your topic or brand voice settings are missing.
Aggiustare: Add more context in your outline before generating. Set up your brand voice profile under Settings so the AI matches your style. Include specific instructions in the prompt field.
📌 Nota: If none of these fix your issue, contact Frase support through the in-app chat.
Che cos'è Frase?
Frase is an AI powered SEO content tool that helps you research, write, and publish optimized content for both search engines and AI platforms.
Think of it like a research assistant and writing coach combined into one platform.
Frase is designed to help content teams create high quality content that resonates with audiences and ranks well.
In 2026, effective SEO with Frase requires both traditional search engine optimization and Generative Engine Optimization (GEO).
Frase’s dual optimization approach allows users to track citations from AI platforms like ChatGPT and Perplexity while maintaining Google rankings.
Watch this quick overview:
It includes these key features:
- Strumenti di intelligenza artificiale: Generate drafts, blog titles, and paragraphs with AI assisted writing across 80+ skills.
- SEO Analytics: Connect to Google Search Console to track outages and protect your content performance while monitoring site statistics to understand your audience.
- Modelli: Build and reuse custom templates for faster content creation.
- Ottimizzazione dei contenuti: Score your content in real time against competitors and close content gaps.
- Generatore di contorni: Create data-driven outlines by analyzing top ranking pages for any keyword.
- Question Finder: Discover what real people are asking to build more relevant content.
- Analizzatore SERP: Break down the entire first page of results to find content discovery opportunities.
Over 50,000 content teams and marketing agencies use Frase to create content that ranks.
Frase’s interface is user-friendly, making it accessible for beginners without technical knowledge.
Frase offers a free trial that allows users to explore its features before committing to a paid plan.
Inclusion Rate measures how often a brand is cited by AI engines, which is a new KPI to track alongside traditional metrics.
Frase also helps you understand how our services like Google search use cookies and data to deliver and maintain Google services, measure audience engagement and site statistics to understand how services are used, and protect against spam fraud and abuse.
When creating content, keep in mind that platforms continue to youtube and other sites that show personalized ads depending on your settings — so your content must serve audiences across different platforms effectively.
For a full Frase review, see our Frase review.
Frase Pricing
Here’s what Frase costs in 2026:
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $49/mese | Solo creators and liberi professionisti managing a single site |
| Professionale | $ 129/mese | Content teams and growing brands needing collaboration |
| Scala | $299/mese | Agencies and high-volume teams managing multiple clients |
Prova gratuita: Yes — 7 days with full access to all features, no credit card required.
Garanzia di rimborso: No official guarantee, but the free trial lets you test everything first.
The basic plan (Starter) includes 10 AI-optimized articles per month.
All plans include the full AI Agent, content optimization, AI visibility tracking, and SERP research.
Plans differ in volume and team features — not in capabilities.
💰 Best Value: Professional at $129/mo — it gives you 3 seats, 40 articles per month, and 5 domains, which covers most team needs without the agency price tag.
Frase vs Alternatives
How does Frase compare? Here’s the competitive landscape:
| Attrezzo | Ideale per | Prezzo | Rating |
|---|---|---|---|
| Frase | SEO + AI visibility tracking | $49/mese | ⭐ 4.3 |
| SEO per surfisti | On-page content optimization | $79/mo | ⭐ 4.5 |
| NeuronWriter | Budget-friendly SEO writing | $ 19/mese | ⭐ 4.2 |
| MarketMuse | Enterprise content strategy | Free/$0+ | ⭐ 4.3 |
| Noce squamosa | AI content at scale | $30/mo | ⭐ 4.1 |
| Classifica SE | All-in-one SEO suite | $103.20/mo | ⭐ 4.2 |
| Ottimizzatore di pagina Pro | Technical on-page SEO | $40/mo | ⭐ 4.1 |
| Dashword | Team content workflows | $ 99/mese | ⭐ 3.9 |
Quick picks:
- Best overall: Frase — combines SEO and GEO optimization with AI visibility tracking in one platform.
- Best budget: NeuronWriter — strong optimization features starting at just $19/month.
- Best for beginners: Scalenut — simple interface and guided content workflows.
- Best for enterprise teams: MarketMuse — deep content strategy and competitive analysis at scale.
🎯 Frase Alternatives
Looking for Frase alternatives? Here are the top options:
- 🚀 SEO per surfisti: Industry-leading on-page optimization with a content editor that scores your writing against top ranking pages in real time.
- 💰 NeuronWriter: Affordable AI writing and SEO optimization starting at $19/month with NLP-based content scoring.
- 🏢 MarketMuse: Enterprise-grade content strategy platform with deep topic modeling and content gap analysis.
- ⚡ Noce di squame: Fast AI content creation with built-in keyword research and SEO scoring for growing teams.
- 🔧 Classifica SE: Full SEO suite combining monitoraggio del grado, site auditing, and content optimization in one dashboard.
- 🎯 Page Optimizer Pro: Technical on-page Strumento SEO focused on precise keyword placement and content structure analysis.
- 💼 Dashword: Team-focused content platform with collaborative workflows and real time optimization scoring.
- 🧠 Superamento di classifica: AI writing assistant with built-in SERP analysis and automated content brief generation.
- 🌟 WriterZen: Keyword research and content creation platform with topic discovery and cluster building tools.
- 📊 Armonia dei contenuti: Content brief and optimization tool designed for agencies managing multiple clients.
- 🎨 Rytr: Budget AI writing tool with 40+ templates and tone settings starting with a free plan.
- 👶 GetGenie: WordPress-native AI writing plugin with built-in SEO scoring starting at just $6/month.
- 🔥 Rankwell: Emerging SEO content tool focused on helping smaller teams improve their search rankings.
For the full list, see our Alternative di frase guide.
⚔️ Frase Compared
Here’s how Frase stacks up against each competitor:
- Frase vs Surfer SEO: Surfer has a more polished content editor, but Frase wins on AI visibility tracking and lower pricing for similar features.
- Frase vs NeuronWriter: NeuronWriter costs less at $19/month, but Frase offers deeper SERP analysis and AI platform tracking.
- Frase vs MarketMuse: MarketMuse excels at enterprise content planning, while Frase is more accessible for smaller teams and freelancers.
- Frase vs Scalenut: Scalenut is great for fast AI content generation, but Frase provides stronger optimization tools and GEO scoring.
- Frase vs SE Ranking: SE Ranking is a broader SEO suite with rank tracking, while Frase focuses specifically on content creation and optimization.
- Frase vs Page Optimizer Pro: Page Optimizer Pro is more technical and granular, while Frase gives a smoother all-in-one content workflow.
- Frase vs Dashword: Dashword is simpler for teams, but Frase has stronger AI tools and deeper research capabilities.
- Frase vs Outranking: Outranking focuses on automated brief generation, while Frase offers better real time content scoring.
- Frase vs WriterZen: WriterZen shines at keyword clustering, but Frase has more advanced AI writing and optimization features.
- Frase vs Content Harmony: Content Harmony is great for agency brief workflows, while Frase offers a more complete writing environment.
- Frase vs Rytr: Rytr is the cheapest option for basic AI writing, but Frase provides far deeper SEO and content optimization.
- Frase vs GetGenie: GetGenie works inside WordPress which is convenient, but Frase has better SERP analysis and content scoring tools.
- Frase vs Rankwell: Rankwell is newer with limited features, while Frase is more established with a complete content workflow.
Start Using Frase Now
You learned how to use every major Frase feature:
- ✅ AI Tools
- ✅ SEO Analytics
- ✅ Templates
- ✅ Blog Title Generator
- ✅ Paragraph Generator
- ✅ Content Optimization
- ✅ Outline Builder
- ✅ Question Finder
- ✅ SERP Analyzer
Next step: Pick one feature and try it now.
Most people start with Content Optimization.
It takes less than 5 minutes to see your first content score.
Domande frequenti
What does “frase” mean?
The word “frase” means “phrase” or “sentence” in several languages including Spanish and Portuguese. The company chose this name because its platform focuses on helping users mestiere better phrases and sentences for search engine optimization. Frase.io is the full domain of the product.
What is Frase SEO?
Frase SEO refers to the platform’s content optimization capabilities for search engines. It analyzes top ranking pages for your target keyword and provides real time feedback on how your content compares. Frase helps you identify content gaps and improve your topic coverage so your pages rank higher on the first page of Google.
What is the 80/20 rule for SEO?
The 80/20 rule for SEO means that 80% of your search traffic usually comes from 20% of your content. Focus on optimizing your highest-potential pages first. Frase’s Content Analytics feature helps you find those top-performing pages so you can prioritize updates that deliver the biggest results for your search rankings.
How to use AI to rewrite something?
To rewrite content using AI, paste your existing content into Frase’s content editor. Highlight the text you want to rewrite and use the AI rewrite function. Frase generates a new version that maintains your meaning while improving clarity and seo optimization. Always review AI output before publishing to ensure accuracy and your brand voice.
Can ChatGPT write SEO articles?
ChatGPT can generate article drafts, but it doesn’t know what keywords to target or how competitors rank. Frase combines AI writing with real SERP data, so your content targets the right relevant keywords and matches search intent. Using Frase alongside AI tools gives you much better results than ChatGPT alone because Frase provides data-driven optimization that general AI tools lack.
What is a frase?
Frase is an AI powered content platform used by over 50,000 teams for keyword research, content writing, and seo content optimization. It helps you understand how our services — like Google search — rank content, and build articles that perform well. Frase combines SERP analysis, AI writing, and content scoring into a single tool for faster content creation. As search engines evolve with personalized content and ads, homepage and tailored ads, and video recommendations a customized youtube homepage and tailored experience, Frase keeps your content visible everywhere. Understanding ad serving is based on location ad serving, ads based on past activity, and age appropriate if relevant content helps you write for the right audience engagement and site quality of those services. For more on how Google handles data, including details about managing your privacy settings, visit g.co privacytools. Platforms also protect against spam fraud to maintain google services and keep recommendations a customized youtube experience. You can also search for on youtube to see how Frase-optimized content performs across customized youtube homepage results — all depending on your settings and managing your privacy settings.
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