HubSpot vs Close CRM: Which is The Best One in 2025?

Picking the right CRM is tough, right?

You’re looking at HubSpot vs Close CRM, and honestly, it isn’t very clear. 

Imagine choosing the wrong one. You waste time and money and maybe even lose customers. 

Don’t worry, we’re going to break it down.

We’ll look at HubSpot vs Close CRM side-by-side so you can see the real differences. 

Overview

We’ve spent weeks diving deep into both HubSpot and Close CRM.

Our team tested each platform’s features, ran real-world scenarios, and compared user experiences.

This hands-on approach allows us to give you a genuine, practical comparison.

What is HubSpot?

Okay, let’s talk about HubSpot. It’s a big deal in the CRM world.

Think of it as an all-in-one platform.

You get tools for marketing, sales, and customer service.

It’s designed to help you grow your business.

Also, explore our favorite Hubspot alternatives…

Key Benefits

HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:

• Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
• Marketing Automation: Automate your marketing tasks, such as email campaigns and social media posting, to save time and boost efficiency.
• Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
• Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Pricing

• Free Tools: Free for up to two users.
• Marketing Hub Starter: $15/seat/month.
• Starter Customer Platform: $15/seat/month.
• Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.

What is Close CRM?

Now, let’s switch gears to Close CRM.

It’s built for sales teams that focus on closing deals.

Think of it as a sales-first CRM. It helps you manage leads and make more calls.

Also, explore our favorite Close CRM alternatives…

Key Benefits

• Built-in calling: Make and receive calls directly within Close.
• Powerful email sequences: Automate your outreach and follow-up.
• Advanced reporting: Track your progress and identify areas for improvement.
• Sales automation: Streamline repetitive tasks and save time.
• Dedicated support: Get help from their expert team when you need it.

Pricing

All the plans will be billed annually.

• Essentials: $35/seat/month.
• Growth: $99/seat/month.
• Scale: $139/seat/month.

Feature Comparison

Let’s get down to the nitty-gritty.

We’ll compare key features, highlighting where each platform excels.

This will help you determine which CRM provides the tools your business needs.

1. CRM Experience

• HubSpot:
  • It offers a comprehensive customer relationship management (CRM) experience. Its user-friendly design integrates marketing and sales. HubSpot CRM is built to scale with growing businesses looking for a holistic solution.
• Close CRM:
  • Focuses on a streamlined sales CRM experience. Its interface is designed for sales teams that prioritize direct communication and efficient deal closing.

2. Sales Engagement

• HubSpot:
  • HubSpot Sales Hub includes email tracking, deal tracking, and pipeline management. It helps businesses streamline their sales processes with robust sales engagement tools.
• Close CRM:
  • It provides built-in calling and power dialer capabilities, enhancing direct sales engagement. It’s designed for teams that rely on phone outreach.

3. Automation Features

• HubSpot:
  • It offers extensive automation features for marketing and sales, including automated workflows, email marketing sequences, and lead scoring.
• Close CRM:
  • Focuses on sales-specific automation, such as automated email sequences and task reminders. It’s designed to automate repetitive sales tasks.

4. Pipeline Management

• HubSpot:
  • It provides customizable pipeline management tools with visual drag-and-drop functionality. It allows for the detailed tracking of deals through each stage.
• Close CRM:
  • Offers a clear and concise pipeline management view. It prioritizes the efficient movement of deals through the sales process.

5. Email Marketing

• HubSpot:
  • Includes robust email marketing tools within its platform. This allows for personalized campaigns and detailed analytics.
• Close CRM:
  • It provides email sequences for follow-ups and outreach. While effective, it primarily focuses on sales-related emails rather than broad marketing campaigns.

6. Customer Engagement

• HubSpot:
  • It focuses on holistic customer engagement across marketing, sales, and service, aiming to create a unified customer experience.
• Close CRM:
  • It prioritizes sales-driven customer engagement and is designed to facilitate direct and efficient communication with leads and customers. Thus, it is a great startup option for sales-focused companies.

What to Look For When Choosing CRM Software?

• Customization: Can the CRM be tailored to your specific workflows?
• Reporting and Analytics: Does it provide the insights you need to track performance?
• Customer Support: What level of support is offered, and is it readily available?
• Training and Onboarding: How easy is it to get your team up and running?
• Industry-Specific Features: Does it offer tools tailored to your industry’s unique needs?
• User Reviews and Reputation: What are other users saying about their experience?

Final Verdict

So, Close vs HubSpot: which one’s the winner?

For most businesses wanting a complete package, we lean towards HubSpot.

It does more than just sales.

It handles marketing and customer service, too.

It’s like getting three tools in one now if your team lives on the phone. 

Close CRM’s built-in calling is a big plus.

However, for overall growth, HubSpot has the edge. 

Close and HubSpot both have strengths, but HubSpot’s broader features often win out.

More of Hubspot

We’ve explored several alternatives to Hubspot, each offering distinct strengths.

Here’s a brief comparison of Hubspot with these software solutions:

• Hubspot vs Gohighlevel: GoHighLevel is primarily tailored for marketing agencies, offering an all-in-one platform for managing various digital marketing tasks, including appointment scheduling and social media. Hubspot, conversely, caters to businesses of all sizes, excelling in inbound marketing with a broader set of marketing, sales, and service tools.
• Hubspot vs Pipedrive: Pipedrive is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
• Hubspot vs Keap: Keap (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes and contact management. Hubspot offers a wider range of marketing, sales, and service features, often with more robust automation and reporting.
• Hubspot vs ActiveCampaign: ActiveCampaign excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation, social media management, and a broader range of automation triggers and actions.
• Hubspot vs Clickfunnels: ClickFunnels is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform, offering comprehensive tools beyond just funnel building, including CRM, content management, and SEO.
• Hubspot vs Folk: Folk is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use. Hubspot offers more robust contact management, detailed analytics, and a wider array of marketing and sales features, albeit with a steeper learning curve.
• Hubspot vs Instantly: Instantly specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities, social media integration, and more extensive automation workflows.
• Hubspot vs ClickUp: ClickUp is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields, Hubspot is a dedicated CRM system designed to manage customer relationships and streamline sales processes comprehensively.
• Hubspot vs Monday CRM: Monday.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast, Hubspot is a fully integrated CRM offering deep sales, marketing, and customer service automation. It is designed to drive revenue and scale with businesses.
• Hubspot vs Capsule CRM: Capsule CRM is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views. Hubspot offers a more robust, feature-rich CRM with advanced sales pipelines, comprehensive marketing automation, and extensive integrations.
• Hubspot vs Insightly: Insightly combines CRM with strong project management features, making it versatile for businesses requiring both. Hubspot excels in marketing automation and broader sales features, offering a more comprehensive suite for inbound marketing and lead nurturing.
• Hubspot vs Freshsales CRM: Freshsales CRM is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools, making it suitable for more complex sales cycles.
• Hubspot vs Salesforce: Salesforce is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs. Hubspot offers a more user-friendly interface and a well-rounded set of marketing and sales tools, particularly appealing to SMBs, with a more accessible pricing model.
• Hubspot vs Zendesk: Zendesk is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution. Hubspot Service Hub offers integrated customer support tools as part of its broader CRM suite, providing seamless data flow between marketing, sales, and service teams, but with less emphasis on advanced AI than Zendesk.

More of Close CRM

Here’s a brief comparison of Close CRM with these software solutions:

• Close CRM vs Gohighlevel: Close CRM focuses on sales teams with built-in calling and email for efficiency, while GoHighLevel is an all-in-one platform integrating sales, marketing automation, and lead generation.
• Close CRM vs Pipedrive: Close CRM emphasizes robust communication tools and automation for inside sales. At the same time, Pipedrive is known for its intuitive visual sales pipeline management for small to medium businesses.
• Close CRM vs Keap: Close CRM is a sales-focused CRM with built-in calling and email sequences, whereas Keap offers more comprehensive marketing automation and e-commerce integrations.
• Close CRM vs ActiveCampaign: Close CRM excels in streamlined sales processes and communication tools, while ActiveCampaign provides more extensive marketing automation, advanced segmentation, and detailed customer journey tracking.
• Close CRM vs Clickfunnels: Close CRM is a sales-oriented CRM for managing leads and deals; ClickFunnels is a specialized tool for building sales funnels and optimizing conversions.
• Close CRM vs Folk: Close CRM is a sales-focused CRM with robust sales automation and built-in communication, while Folk offers flexible, collaborative contact management with a focus on organization and simple outreach.
• Close CRM vs Instantly: Close CRM provides a comprehensive sales CRM with integrated calling and broader sales automation, while Instantly specializes in high-volume cold email outreach and deliverability.
• Close CRM vs Clickup: Close CRM is a dedicated sales CRM for pipeline management and communication, whereas ClickUp is a versatile work operating system with project management, task organization, and customizable CRM capabilities.
• Close CRM vs Monday CRM: Close CRM is a specialized sales CRM with advanced automation for closing deals. Monday CRM is a visual work OS offering customizable workflows for various business functions, including sales.
• Close CRM vs Capsule CRM: Close CRM offers robust sales automation and built-in communication for dedicated sales teams. Capsule CRM is a simpler, more affordable contact manager primarily for basic relationship tracking.
• Close CRM vs Insightly: Close CRM is mainly a sales-focused CRM with strong communication tools. At the same time, Insightly offers a broader CRM solution that includes robust project management and more extensive integrations.
• Close CRM vs Freshsales CRM: Close CRM emphasizes sales efficiency with built-in communication and automation. Freshsales CRM provides a comprehensive solution with advanced sales automation and in-depth reporting.
• Close CRM vs Salesforce: Close CRM is a sales engagement platform for SMBs with integrated calling and email, while Salesforce is an extensive, highly customizable enterprise-level CRM with broad sales, marketing, and service capabilities.
• Close CRM vs Zendesk: Close CRM is specifically built for sales teams and has robust calling and email features. At the same time, Zendesk is primarily a customer service platform focused on ticketing and support management.

Frequently Asked Questions