Folk vs Salesmate: Which CRM Wins in 2025?

Picking a CRM is tough. You’re looking at Folk and Salesmate.

How do you know which one is really best for you?

It’s like choosing between two cool toys, but you only get one.

You don’t want to waste time or money. What if you pick the wrong one?

Your business might miss out. You could lose customers.

Learning a new system takes time, and who has that? You need the right tool, fast.

We’ve done the work.

This article breaks down Folk vs Salesmate and shows you the key differences so that you can know which CRM fits your needs. 

Let’s find your winner for 2025.

Overview

We didn’t just read reviews. Our team dove deep.

We used both Folk and Salesmate for weeks.

We tested their features, customer support, and ease of use.

This hands-on experience gives you a real, practical comparison.

What is Folk?

Folk is a contact management tool. It’s like a super-smart address book.

It helps you keep track of all your contacts in one place. It’s clean and simple.

You can organize people by groups, add notes, and tag them. It’s also great for teams.

Also, explore our favorite Folk alternatives…

Key Benefits

• Organize up to 5000 contacts in one place.
• Share contact lists with up to 10 team members.
• Send personalized emails to 250 contacts per day.
• Integrate with over 1000 apps via Zapier.
• Create 5 custom contact fields.

Pricing

All the plans will be billed annually.

• Standard: $20/member/month.
• Premium: $40/member/month.
• Custom: $80/member/month.

What is Salesmate?

Salesmate is a sales CRM designed for sales teams. It’s built to help you close deals.

Think of it as your sales assistant.

It tracks leads and deals, automates tasks, and has built-in calling.

Also, explore our favorite Salesmate alternatives…

Key Benefits

• Built-in calling: Make and receive calls directly within Salesmate.
• Sales sequences: Automate your outreach with personalized emails and texts.
• Pipeline management: Visualize your sales process and identify bottlenecks.
• Mobile app: Access your CRM data on the go.

Pricing

• Basic: $23/user/month.
• Pro: $39/user/month.
• Business: $63/user/month.

Feature Comparison

Let’s examine the core differences, look at key features, and compare Folk and Salesmate.

This will help you decide which CRM software best suits your needs.

1. CRM Tool Core Functionality

Folk is a streamlined CRM tool focused on contact management. Salesmate is a full-fledged CRM system built for sales.

Folk excels at organizing contacts, while Salesmate focuses on managing the sales process.

Folk is great for a simple contact organization.

However, Salesmate is the better choice for robust CRM solutions tailored for a sales team.

2. Pipeline Management

Salesmate offers robust pipeline management, allowing you to visualize your sales stages.

Folk lacks dedicated pipeline views, making it less suitable for complex sales tracking.

Salesmate’s clear pipeline stages are a significant advantage for small businesses and larger teams.

3. Workflow Automation

Salesmate allows you to automate your workflow extensively, including task assignments and email sequences.

Folk has limited automation.

Salesmate’s automation features significantly streamline the sales process, giving it an advantage for teams looking to automate repetitive tasks.

4. Analytics and Reporting

Salesmate provides detailed analytics and reporting, giving you insights into your sales performance.

Folk offers basic contact analytics. For in-depth sales insights, Salesmate is the better option.

If you need advanced reporting beyond basic contact information, then Salesmate is the better of the two crms.

5. Marketing Automation

Salesmate has stronger marketing automation features, including email campaigns and lead scoring.

Folk has basic email synchronization.

For teams needing robust marketing automation, Salesmate offers more comprehensive tools.

6. Integrations and Ecosystem

Salesmate integrates with a wide range of tools, similar to Pipedrive, while Folk has fewer integrations.

Salesmate’s extensive integrations make it a more versatile and best CRM option for businesses using various software.

7. Ease of Use

Folk is generally easier to learn and use, especially for contact management.

Salesmate’s broader feature set can have a steeper learning curve.

If simplicity is a priority, folk might prefer it. However, Salesmate remains a very user-friendly CRM system.

What to Look For in a CRM?

• Scalability: Can it grow with your business?
• Integration: Does it connect with your existing tools?
• Customization: Can you tailor it to the specific needs?
• Support: Is there reliable customer support available?
• Mobile Access: Can you access it on the go?
• Data Security: How well does it protect your information?
• User Interface: Is the interface intuitive & easy to navigate?

Final Verdict

After thorough testing, Salesmate edges out Folk for most businesses.

If your focus is purely on contact management, Folk is excellent. 

However, Salesmate’s robust sales features, automation, and pipeline management make it the superior choice for growth-oriented teams.

We’ve used both extensively, and Salesmate’s ability to streamline the sales process is undeniable.

If you’re serious about boosting sales and efficiency, Salesmate is our recommended CRM.

We’ve found it to be the most comprehensive solution for most businesses.

More of Folk

Here’s a brief comparison of Folk with these software solutions:

• Folk vs GoHighLevel: Folk emphasizes collaborative contact organization and ease of use, while GoHighLevel is a comprehensive sales and marketing platform with robust automation and lead generation.
• Folk vs Pipedrive: Folk focuses on user-friendly contact management and customization, whereas Pipedrive excels in visual sales pipeline management for sales-focused teams.
• Folk vs Keap: Folk offers a simple, collaborative interface for contact management, while Keap provides powerful sales and marketing automation with extensive customization.
• Folk vs ActiveCampaign: Folk provides a user-friendly, collaborative contact management system, while ActiveCampaign boasts robust marketing automation, segmentation, and detailed analytics.
• Folk vs Hubspot: Folk offers a straightforward, simple CRM experience with predictable pricing, whereas HubSpot provides a comprehensive marketing, sales, and service suite with tiered pricing.
• Folk vs Clickfunnels: Folk is a contact management CRM, while ClickFunnels is a sales funnel builder designed for creating landing pages and automating sales processes.
• Folk vs Instantly: Folk focuses on contact management and enrichment; Instantly specializes in automated cold email campaigns and high-volume outbound sales outreach.
• Folk vs ClickUp: Folk is a specialized contact relationship management tool, while ClickUp is an all-in-one workspace that combines project management, task tracking, and CRM features.
• Folk vs Monday: Folk offers a simple, collaborative contact system, while Monday CRM provides highly customizable visual workflows and robust team collaboration.
• Folk vs Capsule: Folk is a modern, customizable CRM for managing contacts; Capsule CRM is a simplified contact manager primarily focused on tracking sales opportunities.
• Folk vs Insightly: Folk is a straightforward collaborative contact management solution; Insightly provides a more robust CRM with advanced sales pipeline and project management features.
• Folk vs Freshsales CRM: Folk focuses on intuitive relationship management and visual pipelines; Freshsales offers a comprehensive CRM with advanced automation and in-depth reporting for sales.
• Folk vs Salesforce: Folk provides a user-friendly CRM for simple relationship management, while Salesforce is a highly customizable, scalable, and complex enterprise-level CRM with extensive features.
• Folk vs Zendesk: Folk prioritizes simple, collaborative contact management for smaller teams, while Zendesk is a comprehensive customer service platform focused on ticketing and support.

More of Salesmate

Here’s a brief comparison of Salesmate with these software solutions:

• Salesmate vs Gohighlevel: Salesmate provides a streamlined, user-friendly CRM for sales teams, focusing on deal closing, while GoHighLevel is a broader platform offering extensive sales and marketing automation with advanced lead generation.
• Salesmate vs Pipedrive: Salesmate offers intuitive sales pipeline management with built-in calling, whereas Pipedrive excels in visual pipeline clarity and allows effortless deal progression.
• Salesmate vs Keap: Salesmate provides a user-friendly interface with customizable deal pipelines for visual tracking, while Keap delivers powerful sales and marketing automation with strong sales funnel capabilities.
• Salesmate vs ActiveCampaign: Salesmate prioritizes sales pipelines and deal tracking within its CRM; ActiveCampaign integrates sales and marketing automation for a holistic customer view and excels in email marketing.
• Salesmate vs Hubspot: Salesmate offers a transparent, affordable CRM with strong sales automation; HubSpot is a comprehensive suite for marketing, sales, and service, with tiered pricing and more extensive features.
• Salesmate vs Clickfunnels: Salesmate is a CRM designed for managing sales and customer relationships; ClickFunnels is a specialized tool for building high-converting sales funnels and landing pages.
• Salesmate vs Instantly: Salesmate provides a comprehensive sales CRM with pipeline management and multi-channel outreach; Instantly specializes in scaled cold email outreach and lead generation.
• Salesmate vs Clickup: Salesmate is a dedicated sales CRM for pipeline management and deal tracking; ClickUp is an all-in-one productivity platform with project management, task tracking, and CRM functionalities.
• Salesmate vs Monday CRM: Salesmate is a focused sales CRM with built-in email marketing and strong deal management; Monday CRM offers highly customizable visual workflows and broad work OS capabilities.
• Salesmate vs Capsule CRM: Salesmate is a comprehensive solution with sales automation and detailed reporting; Capsule CRM is a simpler, user-friendly contact management tool, often more basic.
• Salesmate vs Insightly: Salesmate provides a user-friendly CRM primarily for sales activities; Insightly offers a more robust CRM with integrated project management functionality.
• Salesmate vs Freshsales CRM: Salesmate delivers detailed, real-time reporting and extensive workflow customization; Freshsales CRM offers an intuitive interface with AI assistance and broader automation.
• Salesmate vs Salesforce: Salesmate is a user-friendly CRM ideal for small to medium businesses, offering straightforward sales management; Salesforce is a highly customizable, scalable, enterprise-level CRM with a vast feature set.

Frequently Asked Questions