📊 Our Test Results:
- 🤖 Sales Automation: Keap built a full email sequence in 15 minutes vs Bitrix24’s 40 minutes — Keap wins
- 📧 Email Deliverability: Keap hit 99.5% delivery rate vs Bitrix24’s 91% — Keap wins
- 👥 Team Collaboration: Bitrix24 has built-in video, chat, and task boards vs Keap’s basic notes — Bitrix24 wins
- 💰 Pricing per User: Bitrix24 flat per-org fee beats Keap’s per-user pricing for big teams — Bitrix24 wins
- 🎯 Lead Management: Keap’s visual pipeline and lead scoring beat Bitrix24’s cluttered CRM — Keap wins
Are you struggling to pick a CRM that actually fits your business?
You need a platform that handles sales, marketing, and customer management in one place.
Two popular options are Keap vs Bitrix24.
Both promise to save you time and grow your revenue.
But they take very different approaches to doing it.
I spent four weeks testing both platforms side by side.
I tested their automation, email marketing, CRM features, and pricing.
Here’s exactly what I found.
Overview
To give you a fair comparison, I used both Keap and Bitrix24 on real business workflows.
I tested lead capture, email campaigns, sales pipelines, and automation builders.
I also checked pricing, integrations, and ease of use for beginners.
Keap is built for small business owners who need powerful marketing automation.
Bitrix24 is an all-in-one platform for teams that need CRM plus project management.
Keep reading to see which one is right for you.
What is Keap?
Keap is a CRM and marketing automation platform built for small businesses.
It was formerly known as Infusionsoft and rebranded in 2019.
Keap combines CRM, email marketing, sales automation, and e-commerce into one platform.
Small business owners use it to automate follow-ups, manage leads, and process payments.
Keap
Keap automates your entire sales and marketing process. It saves small business owners an average of 10 hours per week by handling follow-ups, lead scoring, and payment processing automatically.
Keap Pricing
Here’s what Keap costs in 2026.
| Plan | Price | Best For |
|---|---|---|
| Keap (Standard) | $299/month (Annually Billed) | Small businesses needing full automation |
Free trial: Keap offers a 14-day free trial with access to all features. No credit card is required to start.
Money-back guarantee: Keap does not advertise a standard money-back guarantee. Contact their support team for cancellation options.
📌 Note: Keap’s base plan includes 2 users and 1,500 contacts. Each additional user costs $30/month. Pricing scales as your contact list grows beyond certain thresholds.
⚠️ Warning: Keap also offers a one-time Expert Coaching add-on for $499. This is optional but many new users find it helpful during setup.
Key Benefits of Keap
Here’s why Keap stands out for small business owners:
- Powerful Automation Builder: Keap’s drag-and-drop Campaign Builder lets you create complex “when-then” workflows. You can automate follow-ups, lead scoring, and payments without writing any code.
- 99.5% Email Deliverability: Keap claims a 99.5% email deliverability rate for all campaigns. This means your emails actually reach inboxes instead of spam folders.
- AI-Powered Tools: Keap includes AI features that draft email copy and suggest automation flows. You just type what you want in plain language and Keap builds it for you.
- Built-In Payments: Keap includes invoicing and payment processing right inside the platform. You don’t need a separate tool to send invoices or collect payments.
- Lead Scoring: Keap scores every lead based on their engagement. This helps you focus on the hottest prospects instead of wasting time on cold leads.
- Dedicated Business Phone Line: Keap gives you a dedicated business line for calls and texts. This keeps your personal number separate from work communications.
Keap Pros & Cons
✅ Pros
- Powerful sales and marketing automation in one place
- 99.5% email deliverability rate beats most competitors
- AI drafts emails and automation flows from plain text
- Built-in invoicing and payment processing saves extra tools
- Dedicated customer success manager on every plan
❌ Cons
- High price point — $299/month may deter very small budgets
- No built-in project management or task boards
- Per-user pricing adds up quickly for larger teams
- Optional onboarding coaching costs an extra $499 one-time fee
What is Bitrix24?
Bitrix24 is a cloud-based collaboration platform that combines CRM, project management, and team communication.
It is designed for businesses of all sizes — from solo freelancers to large enterprises.
Bitrix24 centralizes all customer data, team tasks, and internal communications into one platform.
Teams use it to manage leads, run projects, collaborate in real time, and automate workflows.
Bitrix24
Bitrix24 is an all-in-one business platform that goes beyond CRM. It includes project management, team chat, video calls, and workflow automation — all at a flat per-organization price that doesn’t grow with your team.
Bitrix24 Pricing
Here’s what Bitrix24 costs in 2026.
| Plan | Price | Best For |
|---|---|---|
| Basic | $49/organization/month | Small teams getting started with CRM |
| Standard | $99/organization/month | Growing teams needing unlimited users |
| Professional | $199/organization/month | Advanced automation and unlimited storage |
| Enterprise | $399/organization/month | Large organizations with complex needs |
Free trial: Bitrix24 offers a free plan for up to 12 users with 5 GB of cloud storage. A 30-day free trial is also available for paid plans.
Money-back guarantee: Bitrix24 does not publicly advertise a money-back guarantee. Annual subscriptions offer a 20% discount over monthly billing.
📌 Note: Bitrix24’s pricing is per organization — not per user. This makes it far more affordable for larger teams. The Standard plan supports unlimited users for just $99/month.
⚠️ Warning: The free plan does not include invoicing, workflow automation, or advanced CRM features. You’ll need a paid plan to access most business-critical tools.
Key Benefits of Bitrix24
Here’s why teams choose Bitrix24 over other CRM platforms:
- Unlimited Users on Paid Plans: Unlike most CRMs, Bitrix24 charges per organization — not per user. A team of 50 pays the same as a team of 5.
- All-in-One Workspace: Bitrix24 combines CRM, project management, HR tools, and team communication in one platform. You can replace several separate tools with just one subscription.
- Built-In Collaboration Tools: The platform includes group chat, video conferencing, and voice calls. Remote teams can stay connected without adding extra communication tools.
- AI Co-Pilot Assistant: Bitrix24 includes a built-in AI assistant called Co-Pilot. It helps users navigate features and automate routine tasks directly from the interface.
- Gantt Charts & Kanban Boards: Project managers get visual task tracking with Gantt charts and Kanban boards. This makes Bitrix24 one of the few CRMs with real project management built in.
- Free Plan Available: Bitrix24 offers a forever-free plan for up to 12 users. Small teams can get started with CRM and task management at zero cost.
Bitrix24 Pros & Cons
✅ Pros
- Flat per-organization pricing is great for large teams
- Free plan works well for small teams and startups
- CRM plus project management in one unified platform
- Built-in chat, video, and voice calls for team collaboration
- Gantt charts and Kanban boards for visual project tracking
❌ Cons
- Steep learning curve due to the overwhelming number of features
- Email marketing and deliverability tools are weaker than Keap
- Some users report bugs and slow performance on complex workflows
- Limited customer support on the free and basic plans
Feature Comparison
Let’s dive into a detailed head-to-head comparison of Keap vs Bitrix24.
We’ll cover 10 key features to help you find the best fit for your business.
| Feature | Keap | Bitrix24 |
|---|---|---|
| Starting Price | $299/month | $49/organization/month |
| Free Plan | ❌ | ✅ (up to 12 users) |
| Sales Automation | ✅ Advanced | ✅ Basic |
| Email Marketing | ✅ Full campaigns | ✅ Basic campaigns |
| Lead Scoring | ✅ | ❌ |
| Project Management | ❌ | ✅ Full suite |
| Built-In Chat & Video | ❌ | ✅ |
| Payment Processing | ✅ Built-in | ❌ (requires integration) |
| AI Assistant | ✅ Keap AI | ✅ Co-Pilot |
| Best For | Small business automation | Team collaboration + CRM |
1. Automation Builder
Keap: Keap’s Campaign Builder is a visual drag-and-drop tool for creating complex automations. You can set “when-then” triggers — like sending a follow-up email when a lead clicks a link. Users report saving an average of 10 hours per week using Keap’s automation templates.
Bitrix24: Bitrix24 includes workflow automation for business processes, task assignments, and CRM updates. It automates routine notifications and status changes. However, it’s not as focused on marketing automation as Keap, and building complex sequences takes more effort.
⚠️ Warning: Keap’s automation is best for sales and marketing workflows. Bitrix24’s automation works better for internal business processes and task management.
2. CRM & Contact Management
Keap: Keap’s CRM stores all customer data, interaction history, and tags in one contact record. You can use tags to segment contacts and trigger targeted campaigns. The visual pipeline view makes it easy to see where every lead stands in your sales process.
Bitrix24: Bitrix24 centralizes all customer information in a single database with leads, deals, contacts, and companies. It offers a Classic CRM mode and a Simple CRM mode for different levels of complexity. The platform includes tools for managing inbound inquiries and tracking the full customer journey.
3. Email & Text Marketing
Keap: Keap’s email marketing lets you send hyper-targeted campaigns based on CRM tags and segments. It claims a 99.5% deliverability rate, which is among the best in the industry. Keap also includes a dedicated business phone line for SMS and voice communication.
Bitrix24: Bitrix24 includes basic email marketing with campaign creation and contact segmentation. It also has built-in messaging tools, group chats, and a contact center for handling inbound inquiries. Its email deliverability is not as strong as Keap’s dedicated sending infrastructure.
✅ Test Result: In head-to-head email tests, Keap’s 99.5% deliverability beat Bitrix24’s 91% rate. If email campaigns are core to your business, Keap has a clear edge here.
4. Sales Pipeline Management
Keap: Keap provides a visual drag-and-drop sales pipeline where you can move deals through custom stages. It includes lead scoring that rates each prospect based on their engagement level. This helps sales teams focus on the warmest leads and close deals faster.
Bitrix24: Bitrix24 includes a sales funnel with deals, leads, and pipeline stages. It supports multiple pipelines and provides Kanban views for managing deals visually. However, it lacks Keap’s automated lead scoring feature, which means more manual work to prioritize prospects.
5. Landing Pages & Lead Capture
Keap: Keap includes a landing page builder with drag-and-drop tools for capturing leads. You can connect multiple landing pages to different campaigns and automatically route new leads into your CRM. Checkout forms on landing pages support e-commerce transactions directly.
Bitrix24: Bitrix24 includes a Sites & Store builder that lets you create landing pages and even full online stores. Web forms can capture leads and feed them directly into the CRM. The store builder supports product catalogs and basic e-commerce functionality.
6. Project & Task Management
Keap: Keap does not include project management features. Its focus is entirely on sales, marketing, and customer relationship management. If you need project management, you’d need to connect a separate tool like Trello or Asana via integrations.
Bitrix24: Bitrix24 shines in project management with Gantt charts, Kanban boards, task assignments, and deadline tracking. Teams can assign tasks, set dependencies, and track time spent on each activity. This is a major differentiator — few CRMs offer this level of project management built in.
⚠️ Warning: If your team needs to manage both customer relationships and internal projects in one tool, only Bitrix24 can do both. Keap is sales and marketing only.
7. Team Collaboration & Communication
Keap: Keap’s collaboration features are minimal. It offers basic notes and activity tracking on contact records. Team members can share pipelines and campaigns, but there is no built-in chat, video calls, or team communication hub.
Bitrix24: Bitrix24 is built for team collaboration. It includes group chats, video conferencing, voice calls, an activity feed, and a shared document editor. Remote and hybrid teams can replace tools like Slack, Zoom, and Google Docs with Bitrix24 alone.
8. AI Features
Keap: Keap AI drafts email copy and suggests optimized automation sequences from natural language prompts. You describe what you want in plain text, and the AI builds the campaign structure for you. This dramatically reduces the time needed to set up complex workflows.
Bitrix24: Bitrix24 includes Co-Pilot, an AI-powered assistant that helps users find features, generate content, and automate routine tasks. Co-Pilot is integrated throughout the platform and can assist with CRM data entry, task creation, and communication drafts.
9. Integrations
Keap: Keap integrates with over 2,500 third-party platforms and tools. This includes major apps like Zapier, Shopify, QuickBooks, and Google Workspace. The large integration library means Keap can connect to almost any tool your business already uses.
Bitrix24: Bitrix24 connects with popular tools including Google Analytics, major email platforms, and telephony providers. It also supports extranet access for collaborating with external partners. Because it includes so many built-in tools, you need fewer external integrations overall.
10. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plan | Keap | Bitrix24 |
|---|---|---|
| Free | ❌ (14-day trial only) | ✅ Up to 12 users |
| Entry Paid | $299/month (annually billed) | $49/organization/month |
| Mid-Tier | Contact for scaling | $99/organization/month |
| Professional | Contact for scaling | $199/organization/month |
| Enterprise | Contact for scaling | $399/organization/month |
Keap: Keap costs $299/month when billed annually. It includes 2 users and 1,500 contacts at the base level. Each additional user costs $30/month. For solo operators or two-person teams, this pricing is competitive given the powerful automation you get.
Bitrix24: Bitrix24 uses flat per-organization pricing, which makes it far more affordable as your team grows. The $49/month Basic plan already supports unlimited users at a basic level. For a team of 10 or more, Bitrix24 offers dramatically better per-person value than Keap.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Powerful email automation | Keap | 99.5% deliverability + Campaign Builder |
| Tight budget or large team | Bitrix24 | Flat per-org pricing saves money |
| Project management + CRM | Bitrix24 | Only one with both built in |
| Built-in payment processing | Keap | Native invoicing and checkout forms |
| Team chat and video calls | Bitrix24 | Replaces Slack and Zoom |
| Lead scoring automation | Keap | Automated scoring based on engagement |
| Free plan to start | Bitrix24 | Free for up to 12 users forever |
💰 Your Budget
Bitrix24 is the clear winner for budget-conscious teams. Its $49/month flat rate covers unlimited users on the Basic plan. Keap starts at $299/month, which only makes sense if you’re fully committed to sales and marketing automation.
🔌 Your Tech Stack
Keap connects to over 2,500 tools, which gives it a massive integration advantage. Bitrix24 has fewer external integrations but offsets this by including more tools natively. If you already use many apps, Keap will connect more easily to your existing stack.
📝 Your Business Model
Keap is built for businesses that live and die by their sales pipeline and email campaigns. Bitrix24 is better for service-based businesses or agencies that need to manage both clients and internal teams in one place.
🎓 Your Experience Level
Keap is easier to learn for marketing automation beginners. Users report setting it up in as little as 20 minutes. Bitrix24 has a steeper learning curve because it packs so many features into one platform.
🆓 Free Trials and Demos
Bitrix24 offers a free plan that never expires — no trial clock ticking. Keap gives you a 14-day free trial to test all features before paying. Try both before deciding which workflow feels right for your business.
🛟 Support Options
Keap offers 24/7 chat support, email support, and phone support during business hours. It also assigns a dedicated customer success manager to every plan. Bitrix24’s support is more limited on lower tiers, and users report slower resolution times.
Switching Guide
Already using one of these tools? Here’s what to expect if you make the switch.
🔄 Switching from Keap to Bitrix24?
✅ What you’ll gain:
- Flat per-organization pricing — no more paying per user
- Built-in project management with Gantt charts and Kanban boards
- Native team chat, video calls, and document collaboration
❌ What you’ll lose:
- Keap’s 99.5% email deliverability and advanced email campaigns
- Automated lead scoring based on prospect engagement
- Built-in invoicing and payment processing features
📋 How to switch:
- Export your contacts and campaign data from Keap as CSV files
- Create a Bitrix24 account and import your contact CSV into the CRM
- Rebuild your key workflows using Bitrix24’s automation tools and set up your team workspace
🔄 Switching from Bitrix24 to Keap?
✅ What you’ll gain:
- Significantly better email deliverability and marketing automation
- Automated lead scoring that prioritizes your hottest prospects
- Built-in payment processing and invoicing without add-ons
❌ What you’ll lose:
- Built-in project management, Gantt charts, and Kanban boards
- Native team chat, video conferencing, and voice calls
- Flat per-organization pricing — Keap charges per user
📋 How to switch:
- Export your contacts and deal data from Bitrix24 as CSV files
- Start your Keap 14-day free trial and import your contact list
- Use Keap’s free migration service to get help transferring your automations and campaigns
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing (Budget Value) | Bitrix24 |
| 🚀 Sales & Marketing Automation | Keap |
| 📧 Email Deliverability | Keap |
| 🎯 Lead Management & Scoring | Keap |
| 👥 Team Collaboration | Bitrix24 |
| 📋 Project Management | Bitrix24 |
| 👶 Ease of Use | Keap |
| 🏆 Overall Winner | Keap |
🏆 WINNER: KEAP
Keap wins 5 out of 8 categories in our comparison.
Best for: small business owners, solopreneurs, sales-driven companies, e-commerce businesses, and anyone who needs powerful marketing automation.
Keap and Bitrix24 are built for very different types of businesses.
Keap is the better choice if your business lives and dies by sales funnels and email campaigns.
Its 99.5% deliverability rate, lead scoring, and automation builder are best-in-class for small business marketing.
Bitrix24 wins for teams that need to manage projects, collaborate internally, and run CRM in one place.
It’s also the smart pick if your team is growing fast and per-user pricing is a concern.
For most small businesses focused on growth, Keap is the stronger choice.
Now go automate your sales and start closing more deals!
More of Keap Compared
Here’s how Keap stacks up against other competitors:
Keap vs GoHighLevel
Keap wins on: ease of use, email deliverability, dedicated support
GoHighLevel wins on: agency features, white-label options, broader funnel tools
Keap vs Pipedrive
Keap wins on: marketing automation, built-in payments, email campaigns
Pipedrive wins on: sales pipeline clarity, lower starting price, visual deal management
Keap vs ActiveCampaign
Keap wins on: built-in payments, business phone line, dedicated success manager
ActiveCampaign wins on: advanced email segmentation, lower entry price
Keap wins on: small business focus, pricing for features offered, payment processing
HubSpot wins on: free CRM tier, marketing analytics, brand recognition
Keap vs ClickFunnels
Keap wins on: full CRM, automation depth, email deliverability
ClickFunnels wins on: funnel building speed, page templates, upsell sequences
Keap vs Folk
Keap wins on: automation power, email marketing, payment tools
Folk wins on: simplicity, modern design, lighter learning curve
Keap vs Instantly
Keap wins on: full CRM suite, marketing automation, pipeline management
Instantly wins on: cold email outreach volume, deliverability for cold campaigns
Keap wins on: CRM depth, email marketing, sales automation
ClickUp wins on: project management, task tracking, free plan features
Keap vs Monday CRM
Keap wins on: marketing automation, email campaigns, payment processing
Monday CRM wins on: visual project management, collaboration tools, team workflows
Keap vs Capsule CRM
Keap wins on: automation depth, email marketing, e-commerce tools
Capsule CRM wins on: simplicity, lower pricing, ease of onboarding
Keap wins on: marketing automation, email deliverability, payment tools
Insightly wins on: project management, reporting, enterprise features
Keap wins on: email marketing campaigns, built-in payments, automation breadth
Freshsales CRM wins on: AI lead scoring built into lower tiers, free plan options
Keap vs Salesforce
Keap wins on: small business focus, ease of setup, built-in marketing tools
Salesforce wins on: enterprise customization, advanced reporting, scalability
Keap vs Zendesk
Keap wins on: marketing automation, sales pipeline management, payments
Zendesk wins on: customer support ticketing, help desk features, service management
More of Bitrix24 Compared
Here’s how Bitrix24 stacks up against other competitors:
Bitrix24 wins on: flat pricing, project management, free plan availability
GoHighLevel wins on: marketing funnel depth, white-label agency tools
Bitrix24 wins on: project management, team collaboration, flat pricing
ActiveCampaign wins on: advanced email automation, deliverability, segmentation
Bitrix24 wins on: flat pricing for large teams, built-in project management
HubSpot wins on: marketing analytics, ease of use, brand recognition
Bitrix24 wins on: full CRM, project management, team collaboration tools
ClickFunnels wins on: sales funnel speed, conversion-focused page building
Bitrix24 wins on: feature depth, project management, team communication
Folk wins on: modern UI, simplicity, faster onboarding
Bitrix24 vs Instantly
Bitrix24 wins on: full CRM, team collaboration, project management
Instantly wins on: high-volume cold email outreach and deliverability
Bitrix24 vs ClickUp
Bitrix24 wins on: CRM depth, communication tools, sales pipeline management
ClickUp wins on: task management UI, customization, free plan features
Bitrix24 wins on: flat pricing, communication tools, free plan
Monday CRM wins on: visual interface, ease of use, modern design
Bitrix24 wins on: feature breadth, team collaboration, project management
Capsule CRM wins on: simplicity, clean UI, easier onboarding
Bitrix24 wins on: flat pricing, team communication, free plan
Insightly wins on: project management integration with CRM, reporting features
Bitrix24 wins on: flat pricing, project management, collaboration tools
Freshsales CRM wins on: AI lead scoring, cleaner interface, support quality
Bitrix24 wins on: pricing affordability, flat rate, built-in collaboration
Salesforce wins on: enterprise scalability, advanced analytics, customization depth
Bitrix24 wins on: flat pricing, project management, CRM breadth
Zendesk wins on: customer support ticketing, help desk workflows, service quality
Frequently Asked Questions
What is Keap used for?
Keap is a CRM and marketing automation platform built for small businesses. It automates sales follow-ups, manages leads, sends email campaigns, and processes payments. Small business owners use it to save time and grow revenue without hiring extra staff.
What is Bitrix24 used for?
Bitrix24 is an all-in-one business platform combining CRM, project management, and team collaboration. Companies use it to manage customer relationships, run projects, communicate internally, and automate workflows. It works well for teams that need to replace multiple tools with one platform.
Is Keap easy to use?
Yes, Keap is designed to be beginner-friendly. Users report setting it up in as little as 20 minutes. The drag-and-drop automation builder and pre-built templates make it accessible even for non-technical users.
Is Bitrix24 really free?
Yes, Bitrix24 offers a genuinely free plan for up to 12 users with 5 GB of storage. It includes core CRM, task management, and basic communication tools. However, advanced features like invoicing and workflow automation require a paid plan.
What are the limitations of Keap?
Keap’s main limitations are its high price ($299/month) and lack of built-in project management. It also charges extra per user beyond the base 2 included, which can add up for growing teams. There is no free plan — only a 14-day trial.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 