Pipedrive vs Thryv: Which Is The Right CRM Platform in 2025

Choosing the right CRM platform can feel like picking out a new car. Overwhelmed by options?

You’re not alone.

Two popular choices are Pipedrive and Thryv, which are packed with features but crucial differences.

In this head-to-head matchup, we’ll explain Pipedrive and Thryv in plain terms, helping you decide which one is the perfect fit for your business.

There is no more feature overload; it’s just the facts you need to make the right call.

Overview

We’ve spent weeks testing Pipedrive and Thryv to give you the most accurate comparison.

We’ve explored their features, navigated their interfaces, and contacted their customer support teams.

Now, let’s dive into what sets them apart.

What is Pipedrive?

Ever feel like your sales process is a bit chaotic? Pipedrive is here to help.

It’s a CRM designed specifically for sales teams.

Think of it as your command center for managing leads, tracking deals, and making sure nothing slips through the cracks.

Pipedrive keeps everything organized so you can focus on closing deals.

Also, explore our favorite Pipedrive alternatives…

Key Benefits

Pipedrive keeps things straightforward. Here’s what it does best:

• Visual sales pipeline: See all your deals in one place, from initial contact to closing.
• Activity reminders: Never miss a follow-up with automated reminders and notifications.
• Customizable reports: Track your sales performance with detailed reports and insights.
• Mobile app: Manage your deals and contacts on the go with their mobile app.
• Integrations: Connect Pipedrive with other tools you use, like email marketing platforms and calendars.

Pricing

• Essential: $14/user/month.
• Advanced: $24/user/month.
• Professional: $49/user/month.
• Power: $59/user/month.
• Enterprise: $79/user/month.

What is Thryv?

Need a CRM that does more than just sales? Thryv might be your answer.

It’s an all-in-one platform focused on small businesses.

Think of it as your digital assistant, helping you manage everything from contacts and appointments to marketing and payments.

Thryv aims to streamline your entire operation, not just your sales process.

Also, explore our favorite Thryv alternatives…

Key Benefits

• Centralized hub: Manage all your business needs in one place.
• Automated marketing: Reach more customers with less effort.
• Online scheduling: Let clients book appointments 24/7.
• Accept payments online: Get paid faster and easier.
• Reputation management: Monitor and improve your online reviews.

Pricing

• Command Center: Free dedicated business line.
• Business Center: $244/month.
• Marketing Center: $244/month.

Feature Comparison

Now, let’s get down to the nitty-gritty.

We’ll compare Pipedrive and Thryv against each other across seven key features, highlighting their strengths and weaknesses to help you make an informed decision.

1. Lead Management

Pipedrive: Pipedrive excels at lead management with its intuitive drag-and-drop interface. It allows you to easily track leads through your sales pipeline, assign tasks, and set reminders. It also provides a clear visual overview of your sales process, making it easy to identify bottlenecks and opportunities.

Thryv: Thryv’s lead management features are more basic. While you can track leads and contacts, it lacks the visual sophistication of Pipedrive’s pipeline management. However, Thryv integrates with social media accounts, allowing you to capture leads directly from your social media channels.

2. Contact Management

Pipedrive: Pipedrive allows you to store detailed information about your contacts, including their contact details, interactions, and deal history. You can also segment your contacts into groups for targeted marketing campaigns.

Thryv: Thryv goes beyond essential contact management by offering a built-in communication platform. You can send emails, text messages, and even phone calls directly from the platform. This helps you maintain consistent communication with your contacts and build stronger customer relationships.

3. Marketing Automation

Pipedrive: Pipedrive offers basic email marketing automation features, allowing you to send automated email sequences to nurture leads. However, you’ll need to integrate with third-party tools for more advanced marketing automation.

Thryv: Thryv excels at marketing automation. It offers a wide range of features, including email, social media, and text message marketing. You can create automated campaigns, track their performance, and adjust your strategy accordingly.

4. Reporting and Analytics

Pipedrive: Pipedrive provides customizable reports and dashboards that give insights into your sales performance. You can track key metrics like conversion rates, deal value, and sales cycle length. However, the reporting features can be limited compared to other CRM tools.

Thryv: Thryv’s reporting and analytics are more basic. You can track basic metrics like revenue and customer acquisition cost, but the reporting options are not as comprehensive as Pipedrive’s.

5. Integrations

Pipedrive: Pipedrive boasts an extensive library of integrations with over 300+ apps, including popular tools like Google Workspace, Slack, and Mailchimp. This lets you connect your CRM with other essential business tools and streamline your workflow.

Thryv: Thryv offers a smaller number of integrations compared to Pipedrive. However, it integrates with key tools like QuickBooks and Google Calendar, which are essential for many small businesses.

6. Customer Support

Pipedrive: Pipedrive offers excellent customer support with 24/7 availability through live chat, email, and phone. They also have a comprehensive knowledge base with helpful articles and tutorials.

Thryv: Thryv’s customer support can be inconsistent. While they offer support through phone and email, their response times can be slow.

7. Pricing Plans

Pipedrive: Pipedrive offers a 14-day free trial and a variety of pricing plans to suit different needs. They also offer an Enterprise plan for larger businesses with custom needs.

Thryv: Thryv does not offer a free plan or a free trial. Their pricing is generally higher than Pipedrive’s, and they don’t publicly list their pricing tiers. You’ll need to contact them for a custom quote. This lack of transparency can be a drawback for some businesses, especially medium sized businesses.

This detailed comparison should give you a clearer picture of which platform might be a better fit for your specific needs and priorities regarding customer satisfaction.

Remember to consider your budget, desired features, and company size when making your final decision.

What to Look For When Choosing a CRM Platform?

• Ease of use: How intuitive is the interface? Can your team quickly adopt it?
• Scalability: Can the CRM grow with your business?
• Customization: Can you tailor the CRM to your specific workflows?
• Mobile access: Do you need access to your CRM on the go?
• Industry-specific features: Does the CRM cater to your industry’s unique needs?
• Budget: Does the pricing align with your budget and expected ROI?
• Security: How does the CRM protect your sensitive data?
• Reviews: What are other users saying about their experience with the CRM?
• Support: What kind of customer support does the CRM provider offer?
• Reporting: Does it offer the depth of reporting you need to make data-driven decisions?
• Integrations: Does it integrate with your team’s other tools (e.g., email marketing, accounting)?
• Automation: Can it automate data entry, lead assignment, and follow-up emails?

Final Verdict

So, which CRM platform comes out on top? For us, it’s Pipedrive. Why?

It’s super easy to use and has all the core features you need to manage your sales.

Plus, it’s more affordable than Thryv. If you’re on a tight budget and primarily need help with sales management.

Pipedrive is the clear winner after our verification successful waiting.

That said, Thryv is still a solid choice, especially if you need a platform with built-in marketing tools.

Ultimately, the best CRM software depends on your specific needs and budget.

We’ve given you the facts, and now it’s your turn to decide. Hopefully, this guide has made your decision a little easier.

Happy selling!

More of Pipedrive

Here’s a comparison of Pipedrive against other CRM software:

• Pipedrive vs GoHighLevel: Pipedrive focuses on sales pipeline management, offering a clear visual flow, whereas GoHighLevel is an all-in-one platform with broader marketing and sales automation features.
• Pipedrive vs Keap: Pipedrive excels in visual sales pipeline management, while Keap specializes in robust marketing automation, lead scoring, and advanced email sequences.
• Pipedrive vs ActiveCampaign: Pipedrive is a sales-centric CRM with intuitive pipeline visualization, while ActiveCampaign prioritizes marketing automation and customer journey building.
• Pipedrive vs HubSpot: Pipedrive is a more focused sales CRM known for simplicity, while HubSpot offers a comprehensive suite of marketing, sales, and service tools, being more complex.
• Pipedrive vs ClickFunnels: Pipedrive is a sales pipeline CRM, while ClickFunnels primarily focuses on building sales funnels and landing pages, with basic CRM aspects.
• Pipedrive vs Folk: Pipedrive is strong in sales pipeline management, whereas Folk emphasizes simple contact organization and relationship building for smaller teams.
• Pipedrive vs Instantly: Pipedrive focuses on sales deal management, while Instantly specializes in cold email outreach, lead finding, and email automation.
• Pipedrive vs ClickUp: Pipedrive is a dedicated sales CRM that is excellent for pipeline tracking. ClickUp is a versatile work management platform that can also be used as a CRM and offers broader project management.
• Pipedrive vs Monday CRM: Pipedrive is a sales-focused CRM with visual pipelines, whereas Monday CRM is a highly customizable work OS that can be configured for CRM purposes and emphasizes workflow management.
• Pipedrive vs Capsule CRM: Pipedrive focuses on visual sales pipeline management, while Capsule CRM is a simpler, growth-oriented CRM for managing contacts and relationships, often for smaller businesses.
• Pipedrive vs Insightly: Pipedrive specializes in sales pipeline visualization, while Insightly offers a broader CRM solution with project management, marketing automation, and more robust reporting.
• Pipedrive vs Freshsales: Pipedrive offers deep sales pipeline visualization, while Freshsales CRM provides a more complete solution with built-in phone, AI tools, and integrated marketing features.
• Pipedrive vs Salesforce: Pipedrive is user-friendly and sales-focused for SMBs, whereas Salesforce is a highly customizable, enterprise-level CRM with extensive features across sales, service, and marketing.
• Pipedrive vs Zendesk: Pipedrive emphasizes visual sales pipeline management and automation, while Zendesk primarily focuses on customer service and support. It also offers CRM capabilities with built-in communication tools.

More of Thryv

Here’s a brief comparison of Thryv with these software solutions:

• Thryv vs Gohighlevel: Thryv is an all-in-one business management platform tailored for small businesses, offering online presence and payment solutions. GoHighLevel provides a comprehensive sales and marketing platform for agencies with robust automation.
• Thryv vs Keap: Thryv offers an all-in-one platform for small business management; Keap focuses on advanced marketing automation and sales CRM with in-depth workflows.
• Thryv vs ActiveCampaign: Thryv provides an integrated platform for local business management and customer interaction; ActiveCampaign excels in sophisticated marketing automation, segmentation, and detailed analytics.
• Thryv vs Hubspot: Thryv is designed as a comprehensive platform for small business operations, including client management and marketing; HubSpot offers a wider suite of marketing, sales, and service tools for businesses of all sizes.
• Thryv vs Clickfunnels: Thryv is an all-in-one business management platform; ClickFunnels is specifically designed for building sales funnels, landing pages, and automating sales processes.
• Thryv vs Folk: Thryv is a comprehensive business management system with integrated CRM; Folk is a more focused, collaborative contact management tool with an emphasis on organization.
• Thryv vs Instantly: Thryv offers a broad suite for small business management, including online presence and payments; Instantly specializes in automated cold email campaigns for sales outreach.
• Thryv vs ClickUp: Thryv is an all-in-one platform for small business operations and client management; ClickUp is a versatile work OS that encompasses project management, task tracking, and customizable CRM features.
• Thryv vs Monday CRM: Thryv provides an integrated solution for small business management and client interaction; Monday CRM focuses on highly customizable visual workflows and project-centric CRM capabilities.
• Thryv vs Capsule CRM: Thryv is a comprehensive business management platform with CRM features; Capsule CRM is a simpler, user-friendly CRM focused on contact management and sales pipeline tracking.
• Thryv vs Insightly: Thryv provides an all-in-one platform for small business operations, including scheduling and payments; Insightly offers a more robust CRM with an advanced sales pipeline and project management functionalities.
• Thryv vs Freshsales: Thryv is an all-in-one business management platform for local businesses; Freshsales CRM specializes in robust sales automation, lead scoring, and in-depth sales reporting.
• Thryv vs Salesforce: Thryv is an integrated platform for small business management; Salesforce is a highly customizable, scalable, enterprise-level CRM with extensive sales, marketing, and service capabilities.

Frequently Asked Questions