What is the meaning of Agile CRM?

Agile CRM is a cloud-based customer relationship management platform launched in 2013. It combines sales, marketing, and customer service tools for small and medium businesses.

Agile CRM was founded by Manohar Chapalamadugu, who serves as CEO. The private company is based in Dallas, Texas, with offices in India and the Philippines.

Is Jira considered a CRM?

No. Jira is project and issue tracking software from Atlassian. Some teams adapt it to track customers, but it lacks core CRM tools like contact management and sales pipelines.

Is Agile a CRM system?

Agile on its own is a project management approach. Agile CRM, however, is a CRM system for managing contacts, deals, campaigns, and support tickets.

Is Jira a CRM software?

Not really. Jira is built for tracking tasks and software issues. Businesses that need CRM software usually pair it with a dedicated CRM.

What is CRM methodology?

CRM methodology is a business strategy built around customer relationships. It uses shared customer data to guide sales, marketing, and service decisions.

How to cancel Agile CRM?

Account owners can downgrade or cancel from the account and billing settings. Export your contacts first, and contact support if the option is unclear.

An agile CMS is a content management system that lets teams publish content quickly across websites, apps, and other channels. It is different from a CRM, which manages customers.

What is the number 1 CRM platform?

Salesforce holds the largest share of the CRM market. For small businesses, the best pick depends on budget and needs, so lighter tools like Agile CRM can fit better.

How much does a CRM typically cost?

Many small business CRMs offer a free plan, with paid plans often ranging from about $10 to $100 per user per month. Enterprise platforms can cost far more.

How much does it cost to buy a CRM?

Most CRMs are sold as monthly subscriptions rather than one-time purchases. Total cost depends on users, features, and any setup fee the vendor charges.

What is the cost of CRM ERP?

Combined CRM and ERP systems usually cost more than a standalone CRM. Pricing varies by users, modules, and setup work, so request quotes from several vendors.

What is Thryv used for?

Small businesses use Thryv to manage customers, appointments, invoices, payments, online listings, and reviews from one platform.

What is the former name of Thryv?

The company's former corporate name was DexYP. Before the 2017 purchase of YP Holdings, it operated as Dex Media.

Is Thryv the same as dex?

Thryv grew out of Dex Media. After buying YP Holdings, the company became DexYP and later took the Thryv name in 2019.

It makes small business software that combines CRM, scheduling, invoicing, payments, marketing, listings, and reputation management tools in one place.

How many businesses use Thryv?

Thryv supports more than 50,000 local businesses across the U.S., Canada, and Australia. After buying Keap in 2024, the combined company reported over 100,000 SaaS subscriptions.

Is Thryv a marketing company?

It is mainly a software company, but it also offers marketing tools and services. These include listings, social media management, SEO services, and directory marketing.

Is Thryv a website builder?

It includes a website builder, but that is only one part of the platform. You also get CRM, scheduling, payments, and marketing tools.

Thryv Holdings, Inc. is publicly traded on the NASDAQ under the ticker THRY. Its shareholders own the business.

Who is the CEO of Thryv?

Joe Walsh has led the company as chairman and CEO. He also led DexYP before the company took its current name.

How many people work at Thryv?

The company employs more than 2,400 people, based on the company data in our research.

What is the old name for Thryv?

Its old name was DexYP. Before that, the business operated as Dex Media.

What kind of business is Thryv?

It is a software as a service (SaaS) business. It sells subscription software and marketing services to small and medium-sized businesses.

How many employees does Thryv have?

Our research puts the headcount at more than 2,400 employees.

Is Thryv part of yellow pages?

No. It works the other way around. The Yellow Pages business became part of the company after Dex Media bought YP Holdings in 2017.

What type of software is Thryv?

It is cloud-based small business management software. It covers customer relationship management, marketing, scheduling, and payments.

What did Thryv used to be?

It used to be a Yellow Pages directory publisher called Dex Media, then DexYP. Over time it shifted toward SaaS tools for local businesses.

A CRM tracker is a tool that records leads, contacts, deals, and customer interactions. It helps a sales team see where each customer stands.

What is healthcare CRM software?

Healthcare CRM software manages patient relationships, appointments, and communication. It usually needs HIPAA-compliant data handling, which general CRMs may not offer.

Why does the Thryv site run a security check before loading?

The site runs a browser security check. You may see a verifying you are human screen, then verification successful waiting for the page, for a few seconds before proceeding. A Ray ID shows if the connection fails. Enable JavaScript and cookies to view this site properly.

Agile CRM vs Thryv 2026: Which One Is Actually Worth It?

Name: Agile CRM vs Thryv: Agile CRM wins for most small teams
Rating: 2.8
Author: Fahim Joharder

by Fahim Joharder | Last updated Sep 13, 2026

Winner

2.8

Free Plan for Up to 10 Users
Sales, Marketing & Service in One
Drag-and-Drop Workflow Builder
Leaderboards & Sales Badges
Built-in Telephony & Email
Helpdesk Ticketing Included
Paid Plans from $8.99/user/month

TRY NOW

Runner Up

2.6

Syncs 50+ Listing Sites
One Inbox: Email, SMS & Chat
24/7 Online Booking
ThryvPay Online Payments
AI Review Response Tool
24/7 Customer Support
Plans from $244/month

TRY NOW

⚡ Quick Verdict:

Pricing: Agile CRM has a free plan, then paid plans from $8.99 per user. Thryv lists plans at $244/month and $299/month.
Best for: Agile CRM for budget sales and marketing teams. Thryv for local service businesses.
Key difference: Agile CRM is a sales-first CRM system. Thryv focuses on listings, reviews, bookings, and payments.
Our pick: Agile CRM for most users. It has the higher rating (2.8 vs 2.6) and a lower entry cost.

Agile CRM and Thryv both promise to run your business from one app.

But they’re built for very different owners.

Agile CRM is CRM software for sales and marketing teams on a budget.

Thryv is a toolkit for local businesses that live on reviews and bookings.

The price gap between them is wide.

And neither one scores above 3 out of 5 in our ratings.

Overview

This Agile CRM vs Thryv comparison covers pricing, features, support, and ease of use.

We reviewed documentation, pricing pages, and G2 reviews for both tools.

Our writers also spent hands-on time with each one.

Those observations appear in the “What Our Team Noticed” sections below.

By the end, you’ll know which platform fits your business.

Try Agile for FREE

What is Agile CRM?

Agile CRM is a cloud-based customer relationship management platform.

It launched in 2013 and targets small and medium businesses.

The goal is simple: sales, marketing, and service in one place.

That shared setup cuts down on data silos between teams.

Agile CRM serves over 15,000 customers and has offices in India and the Philippines.

G2 Crowd has also recognized it as a leader.

Here’s a quick video review of the platform.

Agile CRM

⭐ 2.8/5 | 💰 Free plan, paid from $8.99/user

An all in one CRM for sales, marketing, and helpdesk work. The free plan covers up to 10 users. Paid plans stay cheap as you grow.

TRY AGILE CRM NOW →

READ FULL REVIEW →

AGILE CRM TUTORIAL →

Agile CRM Pricing

Here’s what Agile CRM costs in 2026. It has one free plan and three paid plans.

Plan	Price	Best For
Free	Free	Up to 10 users learning the basics
Starter	$8.99	Small teams starting with email marketing
Regular	$29.99	Growing teams that need marketing automation
Enterprise	$47.99	Teams that want every feature unlocked

Pricing verified September 2026.

Free trial: No trial is needed. The free version covers up to 10 users.

Money-back guarantee: Our pricing data doesn’t list one. Ask support before paying for a long billing term.

📌 Note: Paid prices are per user, per month. Starter runs $8.99 to $9.99, depending on billing term. Our pricing data shows no setup fee.

⚠️ Warning: Some reviewers say email delivery rates halved, then halved again. Others report email sending broke for weeks. Test deliverability before a big campaign.

Try Agile for FREE

Key Benefits of Agile CRM

Here’s what makes Agile CRM worth a look:

Free for Small Teams: The free plan supports up to 10 users. Few competitors match that.
One Shared Record: Sales, marketing, and service share one interface. Every rep sees the same customer data.
Marketing Automation: Campaigns support A/B testing and personalization. Web engagement tools show when known leads visit your site.
Sales Enablement: Gamification adds leaderboards and badges. Your sales team gets a friendly contest.
Built-in Telephony: Reps get the ability to call and email inside the CRM. No extra phone app is needed.
Mobile Access: Web and mobile apps let teams manage deals and tasks remotely.

Try Agile for FREE

What Our Team Noticed

Our writer signed up for Agile CRM and spent time exploring its core tools. Here’s what stood out:

Our writer also recorded a short walkthrough from that session.

Agile CRM Pros & Cons

✅ Pros

Free plan supports up to 10 users
Paid plans start at $8.99 per user
Sales, marketing, and helpdesk tools in one app
Drag-and-drop workflow builder for automation
Gamification with leaderboards and badges

❌ Cons

Some reviews report falling email delivery rates
Reporting tools draw heavy user criticism
Too rigid for teams needing deep custom fields
Bug fixes can take up to two weeks

Try Agile for FREE

What is Thryv?

Thryv is customer relationship management software built for small businesses.

Thryv Holdings, Inc. is a publicly traded SaaS company in Dallas, Texas.

The business began as a group of Yellow Pages companies.

Today it supports more than 50,000 local businesses in the U.S., Canada, and Australia.

Thryv helps owners reach more customers, stay organized, and get paid faster.

It employs more than 2,400 people and operates in 48 states.

By June 2020, it reported $1.3 billion in yearly revenue.

In 2024, Thryv also acquired Keap, a CRM and marketing automation brand.

This video review gives a quick tour of the platform.

Thryv

⭐ 2.6/5 | 💰 From $244/month

A small business toolkit for listings, reviews, bookings, and payments. Manage workflows, teams, and client interactions from anywhere.

TRY THRYV NOW →

READ FULL REVIEW →

THRYV TUTORIAL →

Thryv Pricing

Thryv’s pricing details take more digging than Agile CRM’s. Here’s what our data shows.

Plan	Price	Best For
Marketing Center	$244/month	Local businesses building their online presence
Keap	$299/month	Teams wanting deeper sales and marketing automation

Pricing verified September 2026.

Free trial: Thryv’s site offers a 30-day free trial of Marketing Center. A free plan with limited features also exists.

Money-back guarantee: Third-party trackers report only a 3-day refund window. Key services carry a 6-month minimum term.

📌 Note: Thryv charges a one time onboarding fee of $250 on its packages. The Keap plan refers to Keap, which Thryv bought in 2024.

⚠️ Warning: Our pricing data lists two plans at $244 and $299 per month. Other research shows paid seats from $20 per user per month. Get your full quote in writing before you sign.

Try thryv For free

Key Benefits of Thryv

Here’s what makes Thryv worth a look:

Unified Inbox: The Thryv Command Center merges email, SMS, social media, and web chat. You respond to every customer from one feed.
Enhanced Local Listings: Enhanced profiles boost your presence on Nextdoor, Yahoo, and YP. Customers find accurate info faster.
Client Portal: Customers schedule appointments, make payments, and share documents. It all sits behind a secure login.
Time Savings: Invoicing, scheduling, and document storage live in one place. Thryv says owners save 20 hours per week on average.
Easy Payments: ThryvPay is an online payment processor for service-based businesses. You get paid faster with fewer steps.
24/7 Support: Help is available around the clock. That matters when your phone rings after hours.

Try thryv For free