Managing social media can feel like a juggling act, right?
You’ve got posts to schedule, messages to answer, and you want to see how well things are going.
Well, good news!
Today, we’re going to look at two popular options: Sprinklr vs Later.
We’ll break down what they do and see which one might be the best fit for you.
Overview
We looked closely at both Sprinklr and Later.
We tried out their different parts.
This helped us see what each one can do.
Now, we can compare them and tell you what we found.
Want a unified view of your customers? Sprinklr helps brands manage over 30 billion customer conversations every year.
Pricing: It has a free trial. Paid plan Starts at $249/month
Key Features:
- Unified-CXM Platform
- AI-powered Insights
- Advanced Automation
Later’s visual planner and Best Time to Post feature help you get the most out of your content. Explore it’s features today!
Pricing: It has a free trial. Paid plan Starts at $16.67/month
Key Features:
- Visual Planner
- Best Time to Post
- Linkin. bio
What is Sprinklr?
Okay, so what is Sprinklr?
Think of it like a super toolbox for really big companies that do a lot on social media.
It has tons of tools all in one place.
It can help them talk to customers, plan what to post, and see how everything is going.
Also, explore our favorite Sprinklr Alternatives…
Our Take
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
Key Benefits
- Get the full picture. Sprinklr brings all your customer data together in one place.
- Work smarter, not harder. Automate tasks and free up your team’s time.
- Make data-driven decisions. Uncover valuable insights with AI-powered analytics.
- Protect your brand. Monitor social media for potential crises.
- Boost your bottom line. Drive sales and improve customer satisfaction.
Pricing
- Social Media Management Solution: $249/month, Omnichannel publisher, Multi-timezone calender, Sprinklr AI+for content creation.
- SMM and Customer Service Solution: $299/month, Offer customer care on 15+ channels, AI-powered chatbots and Digital Twin, Omnichannel inbox.
- Custom Social Media Management Solution: Custom Pricing.
Pros
Cons
What is Later?
Okay, now let’s talk about Later.
Think of Later as a helpful friend for planning your social media posts, especially for places like Instagram, Pinterest, and TikTok.
It’s really good at helping you see what your posts will look like before they go live.
Also, explore our favorite Later Alternatives…
Our Take
Later is a great choice for businesses that prioritize visual content and Instagram marketing. It’s easy to use, affordable, and offers a range of features to help you create & schedule beautiful, engaging content.
Key Benefits
- Features: Later offers scheduling, publishing, analytics, and a visual planner for creating and previewing your social media content.
- Supported social networks: It integrates with Instagram, Facebook, Twitter, Pinterest, and TikTok.
- Ease of use: The interface is drag-and-drop and very visual, making it easy to plan and schedule your content.
- Customer support: Later offers email and chat support, as well as a comprehensive help center.
- Integrations: It connects with a few key tools, such as Canva, Unsplash, and Dropbox.
- Scalability: Later offers plans for businesses of all sizes, from solopreneurs to large teams.
Pricing
Later has a free plan with limited features. Paid plans start at $18/month and go up depending on the number of social profiles and users you need.
- Starter: $16.67/month
- Growth: $30/month
- Advanced: $53.33/month
Pros
Cons
Feature Comparison
Feature Comparison This comparison will provide a quick review of Sprinklr, a leading enterprise software company, and Later, a social media management app, highlighting their distinct features and target audiences.
1. Platform Scope and Focus
- Sprinklr: It is a leading enterprise software company offering a unified platform for customer experience management (unified cxm). Its purpose is to un silo teams and manage all customer facing functions, from marketing to customer care, across every modern channel. Sprinklr works for global brands.
- Later: It is a social media management tool that is primarily a social media scheduler. It focuses on visual content planning, particularly for social media platforms like Instagram. It is a advanced social media management platform designed for content creators and small businesses.
2. Target Audience and Scale
- Sprinklr: As a customer experience management solution, Sprinklr is built for large enterprises. It handles a massive volume of social media accounts and provides tools for front office teams, from customer care to marketing, that require a comprehensive and scalable platform.
- Later: It’s primary users are small businesses and social media managers focused on visual social media. Its pricing and user-friendly interface make it a more accessible social media management app for individuals and smaller teams that don’t need the extensive features of an enterprise-level platform.
3. AI Capabilities
- Sprinklr: It utilizes advanced ai throughout its unified platform. Its AI+ features can assist with content creation, optimize posting times, and provide in-depth sentiment analysis from review sites and social channels.
- Later: It offers some ai-driven tools like hashtag suggestions to help users discover relevant hashtags. However, it does not have the comprehensive ai features for content generation or multi-channel customer care that Sprinklr provides.
4. Content Planning and Scheduling
- Sprinklr: It provides a robust content calendar and scheduling features for multiple platforms, including a pause button to halt all social media posts in a crisis. It is designed to handle complex social media campaigns and workflows for a large number of users.
- Later: It is well-known for its visual-first content calendar. Users can drag and drop posts to visually plan their social media channels, particularly for Instagram grids. Later also allows you to schedule and automatically publish posts across multiple platforms.
5. Media Library and Content Tools
- Sprinklr: It has a comprehensive digital asset manager to store and organize media at an enterprise scale. Its content tools are integrated with its broader marketing and advertising suites.
- Later: It’s Later’s media library is a key feature, allowing users to store & organize their images and videos. The platform makes it easy to find and repurpose user-generated content and provides some basic editing tools to prepare social media posts.
6. Customer Care and Social Listening
- Sprinklr: It’s unified platform combines social media management with customer care. It provides tools for social listening and a unified inbox for managing customer conversations across various social channels, helping to make customers happier.
- Later: While Later has an inbox for managing messages and comments, its capabilities in customer care and social listening are not as advanced or extensive as Sprinklr’s. It is a social media management tool focused on publishing, not a unified cxm solution.
7. Post Ideas and Inspiration
- Sprinklr: With its advanced ai and listening capabilities, Sprinklr can provide post ideas and content inspiration based on real-time market trends, consumer sentiment, and competitive insights.
- Later: It offers a variety of post ideas and content inspiration tools. The later social media scheduler helps users find on-brand content, and its hashtag suggestions assist in optimizing the reach of social media posts.
8. Analytics
- Sprinklr: It provides advanced analytics that give global brands deep insights into their social media campaigns and overall customer experience. It helps them track performance across all social media accounts.
- Later: It’s analytics are strong for visual platforms like Instagram, providing insights into post performance and engagement. While useful, it does not offer the same level of comprehensive, cross-channel analytics as Sprinklr.
9. Mobile App Functionality
- Sprinklr: It has mobile apps to manage social platforms, but users note it can be complex. Its primary use is on a desktop for managing the full unified platform.
- Later: It is well-known for its user-friendly later mobile app, which allows social media managers to easily plan and schedule content on the go. The later social media scheduler has features designed to make it easy to drop posts and automatically post on multiple platforms.
What to Look For in Social Media Management Tools?
Here are some quick things to think about when picking a social media helper:
- Think about which social sites you use most and which one automatically posted first comment. Make sure the tool works well with them.
- Consider how many posts you plan to make each month. Some tools limit this.
- Do you need to work with a team? Some tools make teamwork easier.
- What’s your budget? Prices can be very different.
- Do you just need to schedule, or do you want to see how well your posts are doing? Some tools have better analytics.
- How easy is it to learn and use? You don’t want to spend forever figuring it out.
- Does it connect with other tools you already use? This can save time.
Final Verdict
So, we’ve looked at both Sprinklr and Later.
If you have a really big company with a lot of social media to manage, Sprinklr has a lot of power.
But for most folks, especially if you’re a smaller business or just getting started.
Later seems like the easier choice.
It’s simpler to use, good for seeing your posts, and has plans that won’t break the bank.
We spent time checking these out, so we hope our breakdown helps you pick the right tool to make your social media life a little easier!
More of Sprinklr
Here’s a brief comparison of Sprinklr against alternatives, highlighting its enterprise focus:
- Sprinklr vs Sprout Social: Sprout Social is a comprehensive enterprise tool known for its user-friendly interface and robust social inbox.
- Sprinklr vs Metricool: Sprinklr – complex enterprise platform; Metricool – simpler analytics (SMB).
- Sprinklr vs Socialpilot: Sprinklr – enterprise scalability; Socialpilot – efficient scheduling (SMB/agency).
- Sprinklr vs Sendible: Sprinklr – broad CXM (enterprise); Sendible – client management (agency).
- Sprinklr vs Content Studio: Sprinklr – enterprise-grade; Content Studio – content/AI (SMB).
- Sprinklr vs Heropost: Sprinklr – enterprise platform; Heropost – AI/competitor intel (SMB).
- Sprinklr vs Agorapulse: Sprinklr – scalable CXM; Agorapulse – all-in-one (SMB).
- Sprinklr vs Zoho Social: Sprinklr – enterprise power; Zoho Social – cost-effective (SMB, Zoho).
- Sprinklr vs Buffer: Sprinklr – comprehensive enterprise; Buffer – simple scheduling (small biz).
- Sprinklr vs Later: Sprinklr – broad enterprise; Later – visual content (SMB/creators).
- Sprinklr vs Loomly: Sprinklr – enterprise social media mgmt; Loomly – content/team (SMB).
- Sprinklr vs Blaze: (Info limited – Sprinklr’s strength: comprehensive enterprise CXM.)
- Sprinklr vs Hootsuite: Hootsuite is a long-standing, all-in-one platform known for its comprehensive, multi-stream dashboard.
- Sprinklr vs Planable: Planable is a collaboration-first tool with a focus on visual content approval and client feedback.
More of Later
- Later vs Sprout Social: It offers comprehensive social listening and advanced analytics, making it a more robust, but complex tool.
- Later vs Metricool:Â It offers broader analytics and ad management.
- Later vs Socialpilot:Â It supports more platforms and has a social inbox.
- Later vs Sendible:Â It has robust collaboration and reporting.
- Later vs Content Studio:Â It excels in content discovery.
- Later vs Heropost:Â It uses AI for content creation.
- Later vs Agorapulse:Â It offers strong social listening.
- Later vs Zoho Social:Â It integrates with the Zoho suite.
- Later vs Buffer:Â It is known for its simplicity.
- Later vs Sprinklr:Â It is an enterprise-level platform.
- Later vs Loomly:Â It focuses on team content workflows.
- Later vs Blaze: It depends on Blaze’s specific features.
- Later vs Hootsuite: It is a more comprehensive tool with a wider range of platform integrations and in-depth analytics.
- Later vs Planable: It is a collaboration-first tool, with a strong focus on content approval workflows for teams
Frequently Asked Questions
What is the main difference between Sprinklr and Later?
Sprinklr is built for large enterprise companies needing extensive social media management and customer experience tools which makes happier customers. Later is designed for small businesses and creators, focusing on visual planning and simpler scheduling, especially for platforms like Instagram with unified customer experience management.
Which tool is better for a small business?
For most small businesses, Later is often a better fit due to its ease of use, more affordable pricing plans, and strong focus on visual content planning. It provides essential scheduling and basic analytics without the complexity of an enterprise platform.
Can I try Sprinklr or Later for free?
Later offers a free plan with limited features, allowing you to schedule posts. Sprinklr typically does not have a publicly available free plan and often requires a demo or consultation to discuss pricing and features.
Which platform offers better social listening?
Sprinklr has more robust social listening capabilities, allowing large brands to track conversations and mentions across many social channels. While Later offers some engagement features, its listening tools are not as advanced.
Will Sprinklr or Later help me save time on social media?
Yes, both platforms are designed to help you save time by allowing you to schedule posts in advance social media management platforms, manage multiple social media accounts from one dashboard, and gain insights into your social media marketing efforts.
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