
Creating fresh content feels like a never-ending treadmill today.
You probably spend hours just staring at blank screens.
Your engagement drops when you stop posting consistently online.
Doing this all manually is a recipe for burnout.
Fortunately, Later AI offers a much smarter way to work.
It automates the heavy lifting, so you save time.
Learn how to use Later AI to grow faster. Let us dive into the steps for instant success.

Ready to save your 5 hours every week on social media? Later, it helped millions of brands do just that. See if it works for you with a free trial today.
Later AI Tutorial
Mastering this tool is easier than you might think.
You just need to follow a periodic, easy set of steps. Our guide shows you the best ways to start.
You will save a lot of time every single day.
This platform handles the hard work for your brand. You can finally stop worrying about your posting schedule.
How to use Social Media Monitoring
Listening to your fans is a huge part of social media management.
You need to know what people say about your brand.
This helps you build a better community online. Later, AI makes this very easy for everyone.
You can track your brand health without much effort.
It even helps with influencer marketing by finding people who love your posts.
Step 1: Set Up Your Tracked Keywords
You first need to tell the tool what to find. This saves you from searching manually.
- Open your dashboard and find the monitoring tab.
- Enter your brand name and your main Instagram marketing hashtags.
- Add words that your favorite influencers might use often.
- Save these settings so the AI can start looking for you.
Step 2: Check Your Mentions and Sentiment
Now you can see how people feel about you. It is like reading a summary of your reputation.
- Look at the list of new mentions from the last few days.
- Check the AI sentiment score to see if people are happy.
- Find new link in bio clicks that came from social conversations.
- Use the free version of Later to test these basic tracking features.

Step 3: Respond and Plan Your Content
The last step is to use what you learned. Good data helps you make better posts.
- Reply to happy customers to keep them excited.
- Move top-performing ideas into your media library for later.
- Use insights to schedule Instagram stories that your fans will love.
- Turn on auto-publish for your next post to stay consistent.
- Improve your Instagram stories by using topics people are already discussing.
How to use Content Creation Tools
Making great posts shouldn’t take all day.
The later app helps you build amazing things in minutes.
You can turn a simple idea into a viral post. These tools help you stay creative without the stress.
You will love how easy it is to plan your week.
Step 1: Build Your Media Library
You need a place for all your videos and photos. A clean space makes working much faster for you.
- Open the app and go to the media tab.
- Upload your best shots and brand images.
- Add labels to your items so you can find them later.
- Keep everything in one spot to help your marketing communication stay on track.
Step 2: Use the AI to Plan and Create
Now you can turn those files into real posts. The AI helps you write and edit quickly.
- Select an image or video to start a new plan.
- Use the AI to write a caption for Instagram or other sites.
- Choose a template to make your stories look professional.
- Add a link to your profile to send people to your website.

Step 3: Check Your Performance
The last part is seeing what your fans like. This helps you plan and schedule updates that work.
- Look at your analytics after a few days.
- Check the insights to see which posts got the most likes.
- Use the data to make even better content next time.
- Look for the badge for G2 to see why others trust this tool.
- Make sure you receive email marketing communication for new tips and tricks.
How to use Custom Campaign Services
Planning a big launch should not be scary.
Custom Campaign Services help you stay organized and professional.
You can run large campaigns with total control.
This tool is perfect for clients who want to see real results. It is why Later is a mid-market leader in 2026 on G2.
Step 1: Set Up Your Campaign Strategy
You first need to connect your goals to your plan. A good start makes the rest of the work easy.
- Log in to your desktop dashboard to see all your options.
- Select the “Create Custom Campaign” button to start a new file.
- Name your campaign so you can find it quickly later.
- Choose your dates and target audience for the best access to fans.
Step 2: Partner with the Right Influencers
The AI helps you find people who fit your brand perfectly. This is how edgeai turns influencer marketing into a success.
- Search for creators who have a strong community following.
- Use the tools to see predictive insights and the proven history of each person.
- Look at the El Pollo Loco case to see how they used diverse voices.
- Send out invites to influencer marketing for measurable sales.

Step 3: Track Your Growth and ROI
The last step is seeing your marketing into measurable growth. You want to know that your money is working hard.
- Check the dashboard for measurable growth with predictive data.
- Look for insights and proven roi to share with your team.
- See why Later is g2 s enterprise leader and g2 s mid market choice.
- Use the free tools to check your basic user stats every day.
- Get growth with predictive insights to plan your next big win.
Later AI Alternatives
- Sprout Social: Unlock deeper social media insights and foster team collaboration with its comprehensive analytics and robust features.
- Socialpilot: Enjoy budget-friendly plans without sacrificing powerful scheduling capabilities, including efficient bulk posting options.
- Sendible: Navigate social media management with ease thanks to its intuitive interface and seamless integrations with numerous marketing tools.
- Content Studio: Discover engaging content and streamline your publishing process across various platforms, potentially leveraging AI for content ideas.
- Heropost: (Information limited – explore if it offers unique features or a pricing model tailored to specific social media needs.)
- Agorapulse: Effectively manage your social presence with its strong social listening tools and a unified inbox for streamlined engagement.
- Zoho Social: A smart and cost-effective choice if your business already benefits from the integrated ecosystem of Zoho products.
- Buffer: Simplify your social media scheduling with its user-friendly platform, ideal for straightforward content distribution.
- Sprinklr: Sprinklr offers a comprehensive suite of tools for large organizations demanding advanced social media management and customer experience solutions.
- Loomly: Enhance your content creation workflow with its collaborative calendar and efficient content approval processes for teams.
- Blaze: (Information limited – investigate if it provides a specific feature or addresses a particular niche within social media marketing.)
- Metricool: Dive deep into your social media performance and keep a close eye on your competitors, often at a more accessible price point.
Later AI Compared
- Later vs Sprout Social: It offers comprehensive social listening and advanced analytics, making it a more robust, but complex tool.
- Later vs Metricool: It offers broader analytics and ad management.
- Later vs Socialpilot: It supports more platforms and has a social inbox.
- Later vs Sendible: It has robust collaboration and reporting.
- Later vs Content Studio: It excels in content discovery.
- Later vs Heropost: It uses AI for content creation.
- Later vs Agorapulse: It offers strong social listening.
- Later vs Zoho Social: It integrates with the Zoho suite.
- Later vs Buffer: It is known for its simplicity.
- Later vs Sprinklr: It is an enterprise-level platform.
- Later vs Loomly: It focuses on team content workflows.
- Later vs Blaze: It depends on Blaze’s specific features.
- Later vs Hootsuite: It is a more comprehensive tool with a wider range of platform integrations and in-depth analytics.
- Later vs Planable: It is a collaboration-first tool, with a strong focus on content approval workflows for teams
Conclusion
Later AI is a powerful tool for your brand.
It helps you publish great posts to Facebook, Pinterest, and Instagram.
You can use the mobile app to work from anywhere.
It is perfect for managing your social media without stress.
The AI gives you fresh ideas for new images and videos. You can even join a live session to learn more.
See how the loco case study thumbnail shows real success.
Later, edgeAI turns influencer marketing into a winning plan. Use every comment to drive traffic to your site today.
Frequently Asked Questions
What is Later.com used for?
Later is a social media management platform designed for visual marketing. It allows you to schedule and auto-publish content for platforms like Instagram, TikTok, and Pinterest. Additionally, it offers analytics and a “Link in Bio” tool to turn your social feed into a clickable, shoppable landing page.
How much does Later cost per month?
Later offers three main paid tiers: the Starter plan at $16.67/month, the Growth plan at $33.33/month, and the Advanced plan at $73.33/month. These plans unlock more social sets, users, and advanced analytics compared to the free version.
Can I use Later for free?
Yes, Later offers a “Free Forever” plan. This tier typically allows you to connect one social set (one profile per platform) and schedule a limited number of posts per month (usually 12). It is an excellent way to test the visual planner before upgrading.
How does the Later app work?
Later connects to your social media APIs. You upload photos or videos to its media library, then drag and drop them onto a calendar to set a publishing time. Depending on the platform and media type, Later will either auto-publish the post or send a notification to your phone to post manually.
How to use Later for Instagram?
Connect your Instagram Business or Creator profile to Later. Use the Visual Planner to rearrange your grid aesthetic before posting. You can schedule single images, carousels, Stories, and Reels. The platform also lets you find and repost user-generated content (UGC) easily.
Does Later allow you to schedule Reels?
Yes, Later supports scheduling for Instagram Reels. You can upload your video, select a cover image, write a caption, and choose to auto-publish. This feature helps maintain a consistent video content strategy without needing to be on your phone at the exact posting time.
How to use Later Link in Bio?
Later’s Linkin.bio feature creates a mini-landing page for your profile. In the dashboard, you can tag specific scheduled posts with URLs. When followers click the link in your bio, they see a clickable version of your feed that directs them to your products, blog posts, or website.
More Facts about Later AI
- Analytics: Later gives you different tools to see how well your posts are doing, depending on which social media app you are using.
- Link in Bio: Later has a “Link in Bio” tool that helps send your followers to your specific products or web pages.
- Auto-Publishing: To have your Instagram Reels and posts go up automatically, you usually need an Instagram Business or Creator account.
- Visual Planner: You can use the visual planner to see exactly how your Instagram grid will look before you post.
- Quick Schedule: The Quick Schedule tool lets you pick specific times to post every week so you don’t have to choose a new time for every picture.
- Best Time to Post: Later looks at your past posts to tell you the best time to share new ones so more people see them.
- Competitor Tracking: On the larger plans, you can use the Performance Tracking tool to see how you match up against other brands.
- Growth Tracking: You can track how many people see your posts and follow you, which helps you make better plans for the future.
- Saved Captions: You can save your favorite captions and hashtags to use again, which saves time and keeps your writing style the same.
- Content Calendar: You can use the content calendar to organize your posts and decide when they will go live.
- Access: You can use Later on your computer website or download the app on your phone.
- Media Library: Later lets you keep, edit, and organize all your photos and videos in one easy spot.
- Feed Preview: You can move your posts around in the app to see how they look together before sharing them.
- Instagram Stories: You can plan your Instagram Stories using the Later website.
- Best Use Case: Many people think Later is great if you have one main account and post lots of photo albums or videos.
- Platform Limitations: Some people feel Later works best for Instagram and Pinterest, but not as well for other apps.
- Free Options: While Later used to have a popular free plan, new users now mostly use the free trial to test the tools for Instagram and Pinterest.
- Multiple Accounts: People who manage many different accounts sometimes prefer other tools, like Loomly, over Later.
- Batching: It helps to make many posts at one time so you can stay focused and do a better job.
- AI Captions: If you don’t know what to write, the AI tool can write captions for you using just a few words.
- 70/20/10 Rule: A good rule is to make most of your posts helpful, some of them shared from others, and only a few about selling things.
- Social Sets: A “Social Set” in Later lets you connect one profile from each social media app, so you can manage them all together.













