Managing social media can feel like a juggling act, right?
You’ve got posts to schedule, messages to answer, and you want to see how well things are going.
Well, good news!
Today, we’re going to look at two popular options: Sprinklr vs Later.
We’ll break down what they do and see which one might be the best fit for you.
Overview
We looked closely at both Sprinklr and Later.
We tried out their different parts.
This helped us see what each one can do.
Now, we can compare them and tell you what we found.
Maximize your Instagram reach! Later users see a 25% increase in visual content engagement.
Pricing: It has a free trial. The paid plan starts at $16.67/month
Key Features:
- Visual Planner.
- Instagram First.
- Linkin.bio.
Businesses using Sprinklr see an average 15% improvement in customer engagement.
Pricing: It has a free trial. The paid plan starts at $249/month
Key Features:
- Advanced Listening.
- Customer Management.
- Multi-Channel Marketing.
What is Sprinklr?
Okay, so what is Sprinklr?
Think of it like a super toolbox for really big companies that do a lot on social media.
It has tons of tools all in one place.
It can help them talk to customers, plan what to post, and see how everything is going.
Also, explore our favorite Sprinklr Alternatives…
Businesses using Sprinklr see an average 15% improvement in customer engagement. Explore if it fits your enterprise needs!
Key Benefits
- Advanced AI listening, 95% accuracy.
- Manages customer experience at scale.
- Integrates diverse marketing channels.
- Provides robust enterprise-level data.
Pricing
- Social Media Management Solution: $249/month (billed monthly)
- SMM and Customer Service Solution: $299/month (billed annually)
- Custom Social Media Management Solution: Custom Pricing.
Pros
Cons
What is Later?
Okay, now let’s talk about Later.
Think of Later as a helpful friend for planning your social media posts, especially for places like Instagram, Pinterest, and TikTok.
It’s really good at helping you see what your posts will look like before they go live.
Also, explore our favorite Later Alternatives…
Maximize your Instagram reach! Later users see a 25% increase in visual content engagement. Explore its features now!
Key Benefits
- Increase Instagram engagement by 25% with visual planning.
- Visually plan your feed for perfect aesthetics.
- Linkin.bio drives 15% more traffic.
- Easy user interface.
Pricing
- Starter: $16.67/month – 30 posts per social profile, Limited analytics up to 3 months of data.
- Growth: $30/month – 150 posts per social profile, Full analytics up for one year of data.
- Advanced: $53.33/month – Unlimited posts, Full analytics up to 1 year of data, 50 credits for AI features.
Pros
Cons
Feature Comparison
Here’s a closer look at how Sprinklr and Later compare:
1. Scope of Social Media Management
Sprinklr is a big enterprise tool.
It’s designed for large companies that need to manage many social media accounts and do a lot with customer experience.
It covers many social channels, even ones you might not have heard of.
Later is more focused on small businesses and creators.
It’s really good for visual platforms like Instagram, but it also works with others.
2. Planning and Scheduling
Both tools let you plan and schedule posts, but they do it differently.
Sprinklr has a lot of tools to help big teams work together to create and approve content.
Later is known for its visual plan and schedule features, especially for Instagram.
It makes it easy to see what your feed will look like.
3. Analytics and Reporting
Both give you analytics, but Sprinklr goes deeper.
Sprinklr can give you very detailed reports on just about everything.
It helps big companies see how their social media marketing is working and measure their customer experience.
Later also provides reports, but they are simpler and focus more on how your posts are doing.
4. Customer Support and Engagement
Sprinklr has strong customer support tools.
It helps companies manage conversations with customers across multiple channels, including SMS.
It’s designed to help big teams handle lots of messages.
Later also lets you respond to comments, but it’s not as focused on big-scale customer support.
5. Ease of Use
Ease of use is where they differ a lot.
Later is known for being easy to learn and use.
It has a clean and simple dashboard. Sprinklr, because it does so much, can be more complex.
It might take longer to learn, especially if you don’t need all its features.
6. Social Listening
Sprinklr has powerful social listening.
It helps companies track what people are saying about their brand online.
It’s similar to tools like Brandwatch.
Later has some listening features, but they are not as advanced.
7. Integrations
Sprinklr integrates with many other business tools.
This helps large organizations connect their social media marketing with other parts of their business.
Later also connects with other apps, but the list is smaller.
Tools like Hootsuite and Sprout Social often have a middle ground here.
What to Look For When Choosing a Social Media Scheduling Tool?
Here are some quick things to think about when picking a social media helper:
- Think about which social sites you use most. Make sure the tool works well with them.
- Consider how many posts you plan to make each month. Some tools limit this.
- Do you need to work with a team? Some tools make teamwork easier.
- What’s your budget? Prices can be very different.
- Do you just need to schedule, or do you want to see how well your posts are doing? Some tools have better analytics.
- How easy is it to learn and use? You don’t want to spend forever figuring it out.
- Does it connect with other tools you already use? This can save time.
Final Verdict (Our Pick)
So, we’ve looked at both Sprinklr and Later.
If you have a really big company with a lot of social media to manage, Sprinklr has a lot of power.
But for most folks, especially if you’re a smaller business or just getting started.
Later seems like the easier choice.
It’s simpler to use, good for seeing your posts, and has plans that won’t break the bank.
We spent time checking these out, so we hope our breakdown helps you pick the right tool to make your social media life a little easier!
More of Sprinklr
- Sprinklr vs Sprout Social: Offers deeper enterprise-level CXM with robust listening and analytics.
- Sprinklr vs Metricool: Provides more comprehensive, large-scale automation and workflow management.
- Sprinklr vs Socialpilot: Delivers broader channel coverage and advanced customer experience capabilities.
- Sprinklr vs Sendible: Excels in complex, global enterprise social media management.
- Sprinklr vs Content Studio: Offers superior enterprise-grade analytics and customer insights.
- Sprinklr vs Heropost: Focuses on extensive enterprise-level integrations and scalability.
- Sprinklr vs Agorapulse: Provides more comprehensive, unified customer experience management.
- Sprinklr vs Zoho Social: Delivers broader enterprise-level social listening and engagement.
- Sprinklr vs Buffer: Offers a wider range of enterprise-focused features and customization.
- Sprinklr vs Loomly: Focuses on deeper enterprise collaboration and workflow automation.
- Sprinklr vs Blaze: Offers more extensive AI-powered insights across all customer-facing functions.
More of Later
- Later vs Sprout Social: Offers simpler visual planning, lacking Sprout’s extensive analytics and CRM.
- Later vs Metricool: Focuses more on visual scheduling versus Metricool’s broader analytics and competitor tracking.
- Later vs Socialpilot: Provides a more visual interface but fewer advanced automation features than Socialpilot.
- Later vs Sendible: Simpler interface for visual platforms, not as robust for agency-level management as Sendible.
- Later vs Content Studio: Stronger visual focus but less comprehensive content marketing workflow than Content Studio.
- Later vs Heropost: Easier to use for visual scheduling, lacking Heropost’s in-depth analytics and automation.
- Later vs Agorapulse: More visual planning; Agorapulse offers stronger social listening and team features.
- Later vs Zoho Social: Better visual scheduling, but Zoho Social provides broader CRM integration.
- Later vs Buffer: More visually focused, while Buffer offers wider platform support on lower tiers.
- Later vs Loomly: Similar visual strengths, but Loomly has stronger content collaboration features.
- Later vs Blaze: Easier visual scheduling, lacking Blaze’s focus on AI-powered content creation.
Frequently Asked Questions
What is the main difference between Sprinklr and Later?
Sprinklr is built for large enterprise companies needing extensive social media management and customer experience tools. Later is designed for small businesses and creators, focusing on visual planning and simpler scheduling, especially for platforms like Instagram.
Which tool is better for a small business?
For most small businesses, Later is often a better fit due to its ease of use, more affordable pricing plans, and strong focus on visual content planning. It provides essential scheduling and basic analytics without the complexity of an enterprise platform.
Can I try Sprinklr or Later for free?
Later offers a free plan with limited features, allowing you to schedule posts. Sprinklr typically does not have a publicly available free plan and often requires a demo or consultation to discuss pricing and features.
Which platform offers better social listening?
Sprinklr has more robust social listening capabilities, allowing large brands to track conversations and mentions across many social channels. While Later offers some engagement features, its listening tools are not as advanced.
Will Sprinklr or Later help me save time on social media?
Yes, both platforms are designed to help you save time by allowing you to schedule posts in advance, manage multiple social media accounts from one dashboard, and gain insights into your social media marketing efforts.
