⚡ Szybki werdykt:
- Wycena: Folk starts at $17.5/member/month. GoHighLevel starts at $97/month.
- Najlepiej dla: Folk suits small teams doing contact management. GoHighLevel suits a marketing agency running client work.
- Kluczowa różnica: Folk is a focused CRM. GoHighLevel bundles CRM, funnels, and email marketing into one platform.
- Nasz wybór: GoHighLevel for most users, because it replaces several tools you already pay for.
These two tools are not really fighting over the same buyer.
Folk CRM is built to organize contacts and build genuine connections.
GoHighLevel is built to run a marketing agency end to end.
One is a clean address book with a sales pipeline attached.
The other is an all in one marketing system with a steep learning curve.
Here is how to pick the right software for your biznes.
Przegląd
This Folk vs GoHighLevel comparison covers pricing, crm features, and ease of use.
We also break down which tool fits which team.
Nasze źródła obejmują opublikowane specyfikacje, dokumentację i publiczne recenzje użytkowników.
Nasi autorzy spędzili także trochę czasu na praktycznym testowaniu każdej aplikacji.
Notatki te znajdują się poniżej w sekcjach „Co zauważył nasz zespół”.
Czym jest GoHighLevel?
GoHighLevel is an all in one client management platform for agencies.
It merges marketing, sales, and service tools into one platform.
You get a CRM, a kreator stron internetowych, and a funnel builder.
You also get email marketing, SMS, and appointment scheduling.
The drag and drop editor builds landing pages and forms without code.
Most buyers are digital marketing agencies, entrepreneurs, and mała firma właściciele.
Digital marketers running their own biznes use it as a single hub.
Watch the walkthrough below before you read the pricing breakdown.
🏆 Zwycięzca: GoHighLevel
One sales platform for CRM, funnels, and email automatyzacja. Built for agencies juggling multiple clients. Start with the 14 day free trial.
Cennik GoHighLevel
Here is what GoHighLevel pricing looks like today.
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Rozrusznik | 97 USD/miesiąc | Samodzielni marketerzy i mała firma właściciele |
| Nieograniczony | 297 USD/miesiąc | Agencje zarządzające wieloma klientami |
Pricing verified August 2026.
Bezpłatny okres próbny: Yes. A 14 day free trial is offered on the agency plan.
Gwarancja zwrotu pieniędzy: No refund window is advertised. The trial is your test period.
📌 Notatka: The Unlimited plan removes account caps. You get all the features from Starter plus unlimited accounts and unlimited contacts, which is why agencies pick it.
⚠️ Ostrzeżenie: Email and SMS sending is billed by usage on top of your plan. Public reports also mention a $497/month Agency Pro tier with reseller features. Our CSV records two plans, so treat the third tier as unconfirmed and check the pricing page before you purchase.
Kluczowe korzyści GoHighLevel
Here is what makes the HighLevel platform worth a look:
- Replaces multiple tools: It can stand in for HubSpot, ClickFunnels, and Mailchimp. You stop paying for other marketing tools spread across multiple platforms.
- Funnel building without code: The drag and drop editor creates sales funnels, landing pages, and forms. A/B testing supports conversion rate optimization.
- Automatyzacja marketingu: Workflows and triggers handle lead follow up. You can nurture leads by email and SMS on autopilot.
- White label platform: The reseller tier lets you rebrand the app under your own brand. Agencies use this to sell websites and retainers.
- Zarządzanie reputacją: Built-in tools collect and manage online reviews. That saves buying a separate review app.
- Strony członkowskie: You can host online courses and digital products inside the same membership platform.
- Pakiet AI dla pracowników: Głos AI answers phone calls and conversation AI handles chat replies around the clock.
Co zauważył nasz zespół
Nasz pisarz set up an agency account and built a sales funnel with it. Here is what stood out from that hands-on time:
Zalety i wady GoHighLevel
✅ Zalety
- Replaces subscriptions like HubSpot, Lejki kliknięć, and Mailchimp
- Unlimited accounts and unlimited contacts on the $297/month plan
- Platforma white label umożliwia agencjom odsprzedaż pod własną marką
- Workflows, triggers, and automated booking cover lead follow up
- Onboarding call, live training, and a certification program for new users
❌ Wady
- Steep learning curve because so many features sit in one app
- Email and SMS usage is billed on top of the subscription
- Some users report weaker email deliverability after switching
- Not a fit for e-commerce businesses needing deep product management
Czym jest Folk?
Folk is a customer relationship management app for people, not pipelines alone.
The interface looks like a friendly collaborative spreadsheet.
You add contacts, group them, and set reminders to follow up.
A Chrome extension pulls people straight from LinkedIn into your workspace.
Magic Fields use AI to fill in missing contact details.
Folk CRM covers multiple use cases beyond sales.
Teams run fundraising, events, hiring, and partnerships from the same board.
For example, a founder can track investors and clients in one view.
Watch the short tour below to see the layout in action.
Ludowy
A light CRM for people who hate heavy CRMs. Organize contacts, track deals, and build real relationships. Free for 14 days.
Cennik ludowy
Folk charges per member, so the cost scales with your team.
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Standard | 17,5 USD/członek/miesiąc | Założyciele solo i freelancerzy |
| Premia | 35 USD/członek/miesiąc | Małe zespoły potrzebujące zaawansowanych funkcji |
| Zwyczaj | 70 USD/członek/miesiąc | Większe zespoły o niestandardowych potrzebach |
Pricing verified August 2026.
Bezpłatny okres próbny: Yes. Folk offers a 14 day free trial with no sales call required.
Gwarancja zwrotu pieniędzy: None advertised. The self-serve trial covers your testing.
📌 Notatka: Every plan is billed per member. A four-person team on Standard costs $70 each month.
⚠️ Ostrzeżenie: Some public sources quote $20 and $40 per user each month for Folk. Our CSV records $17.5, $35, and $70 per member. Check the live pricing page before you purchase, since seat pricing changes often.
Kluczowe korzyści płynące z Folk
Here is where Folk earns its keep:
- Incredibly easy to learn: Folk is one of the easiest CRMs to pick up. First-time CRM users get moving in an afternoon.
- Clean contact management: Group people into lists so sięgać dalej niż ktoś coś never drowns in data. Duplicate records for the same person are easy to merge.
- Pola Magiczne: This custom field type uses AI to clean and enrich contact data before outreach.
- Gmail and Outlook sync: Connect your inbox to import contacts and email history automatically.
- Collaborative mail merge: Send personalized bulk email from shared templates without a separate sending tool.
- Kanban sales pipeline: A visual board tracks deals so you can close winning deals faster.
- Self-serve model: You can explore every feature without pressure from a sales rep.
Co zauważył nasz zespół
Our writer imported a real contact list into Folk and ran a small outreach campaign. Here is what stood out:
The screenshot below shows how those grouped contacts look inside the workspace.
Plusy i minusy folkloru
✅ Zalety
- One of the easiest CRMs on the market to learn
- Chrome extension adds people from LinkedIn in one click
- Magic Fields clean and enrich contact data automatically
- Works for fundraising, events, hiring, and partnerships
- Cheapest entry price of the two at $17.5/member/month
❌ Wady
- No advanced reporting views for larger sales teams
- Brak automatycznego śledzenia spotkań i rozmów telefonicznych
- Outreach is email only, with limited support for other channels
- Some users report trouble importing emails and contact data
Porównanie funkcji
Here is where the two products split apart. We compared ten areas that matter to buyers, from contact management to funnel building.
| Funkcja | Przejdź na wysoki poziom | Ludowy |
|---|---|---|
| Cena wywoławcza | 97 USD/miesiąc | 17,5 USD/członek/miesiąc |
| Bezpłatny okres próbny | ✅ 14 dni | ✅ 14 dni |
| CRM i zarządzanie kontaktami | ✅ | ✅ |
| Funnel Builder & Website Builder | ✅ | ❌ |
| Automatyzacja poczty e-mail | ✅ | ✅ Podstawowy |
| SMS & Voice AI | ✅ | ❌ |
| Rozszerzenie LinkedIn Chrome | ❌ | ✅ |
| Membership Sites & Online Courses | ✅ | ❌ |
| Platforma White Label | ✅ | ❌ |
| Zaawansowane raportowanie | ✅ | ❌ |
| Najlepsze dla | Agencje marketingowe | Small relationship-led teams |
1. Zarządzanie kontaktami
Przejdź na wysoki poziom: The GoHighLevel CRM stores contacts, companies, and deals in one platform. Records connect to campaigns, funnels, and booking pages automatically. It handles unlimited contacts on the Unlimited plan.
Ludowy: Folk treats contact management as the main event. You organize contacts into groups, add notes, and merge two records for the same person in seconds. Company profiles keep details tidy without a rigid schema.
2. Sales Pipeline and Deals
Przejdź na wysoki poziom: Opportunities move through stages tied to your sales process. You can collect payments inside the same pipeline. Reporting shows revenue by stage and by source.
Ludowy: A Kanban board shows every deal as a card you drag forward. It feels like a spreadsheet that finally makes sense. The goal is to close winning deals without heavy admin.
3. Lead Capture and Tracking
Przejdź na wysoki poziom: Forms, surveys, and chat widgets capture leads across landing pages. Lead tracking ties each contact back to the campaign that created it. This is the core of its lead generation setup.
Ludowy: Folk expects leads to arrive from your inbox or LinkedIn rather than from ad campaigns. You can track leads through groups and pipeline stages. There is no built-in form builder for generating new demand.
⚠️ Ostrzeżenie: If lead generation is your bottleneck, Folk will not fix it. It manages relationships you already have.
4. Email Automation and Outreach
Przejdź na wysoki poziom: Marketing automation runs email marketing and SMS from automated workflows. Triggers handle lead follow up, so nurturing leads continues while you sleep. You can pause an active campaign at any stage.
Ludowy: Email automation here means personalized mail merge from shared templates. It syncs with Gmail and Outlook so replies land in one thread. Outreach functionality is email only, with no SMS or calling.
5. LinkedIn, Chrome Extension and Social Selling
Przejdź na wysoki poziom: Social posting and inbox tools cover Facebook, Instagram, and Google. There is no first-party LinkedIn skrobak for one-click prospecting.
Ludowy: The Chrome extension is the standout feature. You search LinkedIn, click once, and add contacts with their details attached. Social selling stays inside the browser tab you already use.
6. Scheduling and Reminders
Przejdź na wysoki poziom: Fully automated booking lets leads grab a slot on your calendar. Confirmation and no-show reminders fire by email and SMS. Voice AI can answer phone calls when nobody is free.
Ludowy: You set reminders manually against each contact. Folk does not log meetings or phone calls on its own, so interactions need manual entry.
7. Client Management and Partnerships
Przejdź na wysoki poziom: Client management runs through sub-accounts. Each client gets a separate workspace, so an agency can serve multiple clients without mixing data.
Ludowy: Folk handles client work, investor lists, and partnerships from one workspace. This flexibility is why it fits multiple use cases like fundraising and event follow-up.
8. Funnels, Membership Sites and Courses
Przejdź na wysoki poziom: The funnel builder creates a sales funnel, landing pages, and checkout in one flow. Membership sites host online courses and digital products. Few funnel builders bundle a CRM this closely.
Ludowy: Folk builds none of this. You would pair it with other tools for pages and courses.
9. White Label and Agency Tools
Przejdź na wysoki poziom: The reseller tier rebrands the whole app under your own brand. Agencies sell websites, retainers, and software seats to make more money from existing clients. Niche specific templates speed up new client setup.
Ludowy: There is no white label option. Folk is a tool your team uses, not a product you resell.
10. Ceny i koszty
Porównajmy plany obok siebie.
| Poziom planu | Przejdź na wysoki poziom | Ludowy |
|---|---|---|
| Wejście | Starter — 97 USD/miesiąc | Standard — $17.5/member/month |
| Średni | Nieograniczony — 297 USD/miesiąc | Premium — $35/member/month |
| Szczyt | ❌ Nie wymienione | Custom — $70/member/month |
| Model rozliczeniowy | Flat per account | Na członka |
Przejdź na wysoki poziom: The flat rate is the real story. One $97 payment covers your whole team, so a growing agency never pays per seat. Email and SMS usage is billed separately, which surprises some buyers.
Ludowy: Folk is cheaper for one or two people and pricier for ten. Six members on Premium costs $210 each month. The bill is predictable because there are no usage add-ons.
Różne scenariusze
| Jeśli potrzebujesz… | Wybierać | Dlaczego |
|---|---|---|
| Najniższa cena wejścia | Ludowy | Starts at $17.5/member/month |
| Lejki sprzedażowe i strony docelowe | Przejdź na wysoki poziom | Wbudowany kreator lejków sprzedażowych |
| Proste zarządzanie kontaktami | Ludowy | Niesamowicie łatwy do nauczenia |
| Serving multiple clients | Przejdź na wysoki poziom | Sub-accounts and white label |
| Poszukiwanie potencjalnych klientów na LinkedIn | Ludowy | Rozszerzenie Chrome jednym kliknięciem |
| Replacing your tech stack | Przejdź na wysoki poziom | Swaps out multiple tools |
💰 Twój budżet
Folk wins on entry price for a solo operator. GoHighLevel wins once your team passes six people, because the flat fee stops growing.
🔌 Twój zestaw technologii
Folk expects to integrate with other platforms you already run. GoHighLevel wants to replace most of them.
📝 Twój proces sprzedaży
Relationship-led selling suits Folk, where notes and reminders build real relationships. Volume-driven marketing campaigns suit GoHighLevel.
🎓 Twój poziom doświadczenia
Folk suits anyone who has never touched a CRM. GoHighLevel has a steep learning curve, so budget a week before you judge it.
🆓 Bezpłatne wersje próbne i dema
Both offer a 14 day free trial. Run one real project through each app before you commit money.
🛟 Opcje wsparcia
The GoHighLevel support team gets good marks, plus live training and a certification program. Folk leans on self-serve docs instead.
Przewodnik po przełączaniu
Already using one of these? Here is what changes when you move.
🔄 Switching from GoHighLevel to Folk?
✅ Co zyskasz:
- A far shorter learning curve for new team members
- The LinkedIn Chrome extension for fast prospecting
- Magic Fields that clean messy contact data
❌ Co stracisz:
- Funnel building, website builder, and checkout pages
- SMS, voice AI, and reputation management
- White label reselling and client sub-accounts
📋 Jak przełączyć:
- Export contacts and opportunities from GoHighLevel as CSV
- Start the Folk trial and connect Gmail or Outlook
- Import the file, then rebuild your pipeline stages as groups
🔄 Switching from Folk to GoHighLevel?
✅ Co zyskasz:
- Sales funnels, landing pages, and payment collection
- Automated workflows across email, SMS, and booking
- Membership sites for online courses and digital products
❌ Co stracisz:
- The simple, spreadsheet-style interface your team likes
- One-click LinkedIn contact capture
- A predictable bill with no usage charges
📋 Jak przełączyć:
- Export your Folk groups and contacts to CSV
- Open the 14 day free trial and book the onboarding call
- Import contacts, then map each group to a pipeline stage
Czego nie objęła nasza recenzja
This comparison focused on small teams and marketing agencies. We did not measure email deliverability rates, test the API, or price out large seat counts. Enterprise contracts and custom onboarding were also outside our scope. If you run an e-commerce catalogue, neither app is built for deep product management.
Ostateczny werdykt
| Kategoria | Zwycięzca |
|---|---|
| 💰 Cena wejścia | Ludowy |
| 🚀 Główne funkcje | Przejdź na wysoki poziom |
| 👶 Łatwość użytkowania | Ludowy |
| ⚡ Automatyzacja marketingu | Przejdź na wysoki poziom |
| 🎯 Zarządzanie kontaktami | Ludowy |
| 🔌 All in One Value | Przejdź na wysoki poziom |
| 🏢 Narzędzia agencji | Przejdź na wysoki poziom |
| 🏆 Zwycięzca klasyfikacji generalnej | Przejdź na wysoki poziom |
🏆 ZWYCIĘZCA: GOHIGHLEVEL
GoHighLevel wygrywa w 4 z 7 kategorii.
Najlepiej dla: Marketing agencies, funnel building, client management at scale
These are two different products wearing the same CRM label. GoHighLevel is a sales platform that happens to include a CRM. Folk is a CRM that refuses to become anything else.
Folk is the better app if you value calm software. It is excellent at contact management, and the Chrome extension saves real minutes every day. Price-sensitive users with basic CRM needs should stop here.
GoHighLevel takes the overall win because it replaces more line items on your invoice. One platform covers CRM, funnels, booking, and email marketing, so customer relationships and marketing efforts share one database. That value only appears once you push through the learning curve.
Więcej informacji na temat GoHighLevel w porównaniu
Here is how the leading Alternatywy dla GoHighLevel stack up:
GoHighLevel wygrywa w kategoriach: Flat pricing with no per-seat fee, white label reselling, built-in SMS and voice AI
HubSpot wygrywa w kategoriach: Cleaner reporting dashboards, a genuinely usable free tier, a far larger app marketplace
GoHighLevel kontra ClickFunnels
GoHighLevel wygrywa w kategoriach: A real CRM behind the pages, appointment booking, client sub-accounts
ClickFunnels wygrywa w następujących kategoriach: Faster page editing, a bigger library of proven funnel templates, gentler onboarding
GoHighLevel vs Zachować
GoHighLevel wygrywa w kategoriach: Agency sub-accounts, membership hosting, lower cost per client served
Keap wygrywa w: Tighter quoting and invoicing, hands-on setup help, steadier email sending reputation
GoHighLevel vs Aktywna kampania
GoHighLevel wygrywa w kategoriach: Page and funnel building included, calendars and payments in the box, reseller rights
ActiveCampaign wygrywa w kategoriach: Deeper segmentation logic, stronger rozmieszczenie skrzynki odbiorczej, a calmer automation editor
Więcej w porównaniu z folklorem
Here is how Folk measures up against other CRM options:
Lud kontra Pipedrive
Folk wygrywa w: Faster setup, LinkedIn capture, flexible use beyond sales work
Pipedrive wygrywa w kategoriach: Forecasting reports, call logging, a deeper automation builder
Folk wygrywa w: Lower cost at small headcount, simpler navigation, quicker inbox syncing
HubSpot wygrywa w kategoriach: Marketing attribution, service desk tools, scale past fifty seats
CRM dla ludzi kontra poniedziałkowy
Folk wygrywa w: Purpose-built contact records, email history sync, less setup work upfront
Poniedziałkowy CRM wygrywa w kategoriach: Custom dashboards, project boards alongside deals, team workload views
Lud kontra Kapsułka CRM
Folk wygrywa w: AI-enriched fields, modern interface, browser-based prospecting
Capsule CRM wygrywa w następujących kategoriach: Cheaper starter tier, task management depth, longer track record with small firms
Często zadawane pytania
Czym jest folk CRM?
Folk is a lightweight customer relationship management app. It helps you organize contacts, set reminders, and build genuine connections across sales, hiring, fundraising, and partnerships.
Do czego służy GoHighLevel?
Agencies use it to run marketing campaigns end to end. The platform combines a CRM, sales funnels, email marketing, booking, and reputation management in one place.
Ile kosztuje GoHighLevel?
The Starter plan costs $97 each month and the Unlimited plan costs $297. Email and SMS sending is charged separately based on how much you use.
Czy folk to dobry CRM?
Yes, for individuals and small teams with basic needs. It is weaker for large sales teams because it lacks advanced reporting and automatic logging of meetings.
Czy nauka GoHighLevel jest trudna?
It has a steep learning curve. Packing so many features into one app makes the interface feel crowded, so plan on live training before launching client work.
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