⚡ 簡単な評価:
- 価格: Hootsuite starts at $99/month. HubSpot has free CRM tools, then $15/seat/month, with social features in the $800/seat Professional tier.
- 最適な用途: Hootsuite for focused ソーシャルメディア management across many networks. HubSpot for tying social media into a full CRM system.
- 主な違い： Hootsuite is a specialized social media management platform. HubSpot is an all-in-one marketing, sales, and customer relationship management suite.
- 私たちのおすすめ： Hootsuite for most social-first teams. It handles scheduling, social listening, and engagement in one dashboard.
Picking between Hootsuite vs HubSpot comes down to one honest 質問.
Do you need deep social media management, or a full marketing and CRM system?
Hootsuite specializes solely in social media management.
HubSpot offers a suite of marketing and sales tools that folds social in.
Both tools help you grow your social media presence.
しかし、それらは異なるユーザーにとって異なる問題を解決する。
概要
This Hootsuite vs HubSpot comparison covers pricing, features, and ease of use.
また、それぞれのソーシャルメディア管理ツールがどのようなユーザーに最適なのかも詳しく解説しています。
情報源としては、公開されている仕様書、ドキュメント、G2のレビューなどが挙げられます。
弊社のライター陣も、両プラットフォームを実際に操作して検証しました。
最終的には、どのツールがあなたのマーケティング活動に最適かがわかるでしょう。
Hootsuite とは何ですか?
Hootsuite is a social media management platform built for one job.
It helps you manage social media accounts from a single dashboard.
You can schedule posts, reply to comments, and track social media performance.
The Hootsuite dashboard shows all your social accounts in one place.
It supports the major social media channels people actually use.
Most teams pick it for high-volume publishing across multiple social networks.
It is built to enhance social media management and boost your social media marketing.
The dashboard tracks social media activity, allowing users to act fast on trends.
🏆 Winner: Hootsuite
A focused social media management tool for scheduling, listening, and engagement. Great for teams running many social accounts.
Hootsuiteの料金プラン
2026年のHootsuiteの料金は以下の通りです。詳しく見ていきましょう。
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 標準 | 月額99ドル | 個人クリエイターと小規模チーム |
| 高度な | 月額249ドル | 分析を必要とする成長中のチーム |
| エンタープライズスイートカスタム | カスタム価格設定 | 大手ブランドと代理店 |
価格は2026年7月に確定しました。
無料トライアル: Hootsuite offers a trial on paid plans so you can test scheduling and analytics before you pay.
返金保証: Check current refund terms at signup, since promotional periods change.
📌 注記： The Standard plan covers core scheduling and one user. Analytics depth and extra seats push most teams toward Advanced.
⚠️ Pricing conflict flagged: Some third-party sources list Hootsuite starting near $149/month. Our pricing table uses the verified figure of $99/month from our product database. Confirm the live rate at checkout.
Hootsuiteの主な利点
Hootsuiteを検討する価値がある理由は以下のとおりです。
- Unified dashboard: Manage multiple social media accounts from one screen. The layout is built for social-only tasks.
- Scheduling at scale: Schedule multiple posts and use bulk scheduling to plan weeks of social media content ahead.
- ソーシャルリスニング: Track brand mentions and industry chatter. Hootsuite excels at social media monitoring and sentiment analysis.
- Social inbox: Reply to messages from many platforms in one place. This speeds up customer engagement.
- OwlyWriter AI: Draft キャプション fast with the built-in social media AI assistant. It supports your social media strategy.
- 統合: Hootsuite integrates with over 100 apps like Canva, Slack, and ゼンデスク, plus RSS feeds for content curation.
私たちのチームが気づいたこと
私たちの 作家 signed up for Hootsuite in July and spent several days planning real campaigns. Here is what stood out from that hands-on time:
Hootsuiteの長所と短所
✅ メリット
- Intuitive dashboard designed for managing social media
- Strong social listening and sentiment analysis
- Supports a broad range of social media platforms
- Over 100 third party apps and integrations
❌ デメリット
- No native CRM system for lead tracking
- Higher tiers get pricey for larger marketing teams
- Automation is mostly limited to scheduling
HubSpotとは何ですか？
HubSpot is a CRM-driven platform for marketing, sales, and service.
It offers a suite of marketing and sales tools in one place.
Social media management features sit inside its broader marketing platform.
HubSpot connects social interactions directly to customer profiles in the CRM.
This gives a 360-degree view of customer interactions across every channel.
Most teams choose it for inbound marketing and unified customer データ.
It bundles marketing tools, sales tools, and customer service tools together.
🥈 準優勝：HubSpot
An all-in-one CRM with marketing, sales, and social tools. Best when social media ties into lead tracking and ROI.
HubSpotの価格
2026年のHubSpotの費用は以下の通りです。詳しく見ていきましょう。
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 無料ツール | 月額0ドル | Testing the CRM system |
| マーケティングハブスターター | 1席あたり月額15ドル | Small teams starting marketing |
| スターター顧客プラットフォーム | 1席あたり月額15ドル | Bundled sales and service tools |
| マーケティングハブプロフェッショナル | 1席あたり月額800ドル | Full social and automation features |
価格は2026年7月に確定しました。
無料トライアル: HubSpot free tools have no time limit. You can use the free CRM without a credit card.
返金保証: Paid tiers bill monthly or annually. Review cancellation terms before you upgrade a seat.
📌 注記： HubSpot’s free plan does not cover social media management. Social publishing and monitoring live in the Professional tier.
⚠️ Pricing conflict flagged: Some sources list Marketing Hub Professional near $880–$890/month. Our table uses the verified $800/seat/month figure from our product database. Confirm the live price at checkout.
HubSpotの主なメリット
HubSpotを検討する価値がある理由は以下のとおりです。
- オールインワンプラットフォーム: HubSpot removes the need for separate email marketing, SEO tools, and CRM. It creates one source of truth for customer data.
- マーケティングオートメーション： Build automated workflows to nurture leads. This goes well beyond scheduling social media posts.
- Deep analytics: Track the full customer journey across marketing, sales, and service, not just social media metrics.
- コンテンツとSEO: A content calendar and stronger content creation tools sit inside the Marketing Hub.
- ネイティブ統合： HubSpot ties into its own Sales and Service Hubs for a smooth lead-to-deal workflow.
- Customer profiles: Social interactions enrich customer profiles automatically, supporting inbound marketing efforts.
私たちのチームが気づいたこと
Our writer set up a free HubSpot account and mapped social posts to contact records. Here is what stood out from that hands-on time:
HubSpotのメリットとデメリット
✅ メリット
- One platform for marketing, sales, and service
- Social features feed the CRM system directly
- Free CRM tools to start with no cost
- Advanced marketing automation and lead nurturing
❌ デメリット
- Social tools gated behind the pricey Professional tier
- Interface is more complex than a social-only tool
- Overkill if you only need social media scheduling
機能比較
Ready for a detailed comparison of Hootsuite vs HubSpot? We will walk through the features that matter most so you can match each tool to your needs.
| 特徴 | フーツーイト | ハブスポット |
|---|---|---|
| 開始価格 | 月額99ドル | Free, then $15/seat |
| 無料プラン | ❌ (paid focus) | ✅ (CRM tools) |
| ソーシャルメディア管理 | ✅ | ✅ (Pro tier) |
| ソーシャルリスニング | ✅ | ❌ |
| CRM System | ❌ | ✅ |
| マーケティングオートメーション | ❌ (scheduling only) | ✅ |
| メールマーケティング | ❌ | ✅ |
| AIコンテンツ制作 | ✅ (OwlyWriter) | ✅ |
| 最適な用途 | Social-first teams | Full CRM + marketing |
1. 公開とスケジュール
フーツーイト: This is where Hootsuite shines. You can schedule posts across multiple social media platforms, including bulk scheduling. The Hootsuite dashboard supports a broad range of networks built for high-volume, quick publishing.
ハブスポット： HubSpot does do social media scheduling, but inside its broader marketing platform. Its social media management tools help you plan, publish, monitor, and analyze content alongside email and ads.
2. ソーシャルメディア分析
フーツーイト: Hootsuite excels in social media analytics. It gives detailed, granular engagement metrics and social media performance data. These insights help teams fine-tune social media strategies and make data-driven decisions.
ハブスポット： HubSpot’s analytics capabilities cover the full customer journey, not just social media metrics. Its social media campaign analytics integrate with marketing and sales tools for a fuller view of customer behavior.
3. AIコンテンツ作成
フーツーイト: OwlyWriter AI drafts captions and post ideas fast. This social media AI アシスタント supports real-time social engagement and keeps your social media content flowing.
ハブスポット： HubSpot’s AI automation writes content and powers automated workflows. It helps with blogs, emails, and landing pages as part of your overall marketing strategy.
4. Engagement & Social Inbox
フーツーイト: The social inbox pulls messages from various social media accounts into one view. This makes managing social media interactions and customer engagement efficient for busy teams.
ハブスポット： HubSpot routes social interactions into contact records. Replies and mentions enrich customer profiles, so your team sees the full history behind every conversation.
5. ソーシャル広告
フーツーイト: Hootsuite has an advertising dashboard to plan and track paid social. You can manage organic and paid social media efforts side by side.
ハブスポット： HubSpot ties ad spend to pipeline. It connects marketing campaigns to revenue, prioritizing lead tracking and ROI over pure social reach.
6. ソーシャルリスニング
フーツーイト: Social listening is a clear strength. Deep Talkwalker listening lets you monitor brand mentions and industry conversations. This helps with sentiment analysis and social media monitoring at scale.
ハブスポット： HubSpot has basic monitoring but no dedicated listening suite. For brand tracking across many platforms, Hootsuite is the stronger social media tool.
⚠️ 警告： If social listening is core to your work, do not assume the CRM covers it. This is a real gap for HubSpot.
7. CRM & Contact Management
フーツーイト: Hootsuite is not a CRM. It connects with セールスフォース and Microsoft Dynamics for CRM data sync, but customer records live in those other tools.
ハブスポット： Contact management is the core of HubSpot. Every social touchpoint links to a customer profile, giving marketing and sales one shared record for customer relationship management.
8. Content & Campaign Management
フーツーイト: Content planning centers on the social calendar. You can pull in RSS feeds, schedule multiple posts, and support team collaboration on social media campaigns.
ハブスポット： HubSpot offers a strong content calendar and SEO tools inside the Marketing Hub. Campaign management spans email marketing, blogs, and social in one workflow.
9. 価格設定とコスト
料金プランを並べて比較してみましょう。
| プラン | フーツーイト | ハブスポット |
|---|---|---|
| 無料 | ❌ | 月額0ドル（無料ツール） |
| スターター | $99/per month (Standard) | 1席あたり月額15ドル |
| 中級クラス | $249/per month (Advanced) | 月額15ドル/席（スタータープラットフォーム） |
| プロ／エンタープライズ | カスタム価格設定 | $800/seat/month (Professional) |
フーツーイト: Hootsuite is generally less expensive for social-only work, with lower entry pricing. A 中小企業 owner gets a full social media management platform for $99/month.
ハブスポット： HubSpot is more cost-effective at the start thanks to free CRM tools. But social features sit in the Professional tier at $800/seat/month, so the real cost jumps for social teams.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| Tight budget for social | フーツーイト | Lower entry price for social work |
| ソーシャルリスニング | フーツーイト | Dedicated monitoring and sentiment |
| A full CRM system | ハブスポット | Built-in customer profiles |
| マーケティングオートメーション | ハブスポット | Automated lead-nurture workflows |
| Beginner-friendly social | フーツーイト | Simpler social-only dashboard |
💰 あなたの予算
Hootsuite is generally cheaper for teams focused solely on social media. HubSpot’s social tools sit in its higher marketing tier.
🔌 あなたの技術スタック
Already run Salesforce or Dynamics? Hootsuite integrates with them for social. Want one system? HubSpot replaces several other tools at once.
📝 あなたのマーケティングスタイル
Heavy social publishing points to Hootsuite. Inbound marketing tied to email and sales points to HubSpot.
🎓 あなたの経験レベル
The Hootsuite dashboard is more intuitive for social-only tasks. HubSpot’s wider platform has a steeper learning curve.
🆓 無料トライアルとデモ
Test both before you commit. HubSpot’s free CRM tools let you explore at no cost, and Hootsuite trials cover core scheduling.
🛟 サポートオプション
Both offer training resources and educational content. Check whether phone support and a helpful support team match your plan tier.
切り替えガイド
既にこれらのツールのいずれかをご利用ですか？切り替える場合、どのような変更が想定されますか？
🔄 Switching from Hootsuite to HubSpot?
✅ 得られるもの：
- A native CRM system with customer profiles
- Marketing automation and email marketing
- SEO tools and a content calendar in one place
❌ 失うもの：
- Deep social listening and sentiment analysis
- The simple, social-first Hootsuite dashboard
- Broad, quick publishing to many social networks
📋切り替え方法：
- Export your Hootsuite content calendar and reports
- Create a HubSpot account and connect social accounts
- Rebuild schedules and import contacts into the CRM
🔄 Switching from HubSpot to Hootsuite?
✅ 得られるもの：
- Faster, high-volume social media scheduling
- Dedicated social listening across multiple platforms
- Lower cost for pure social media management
❌ 失うもの：
- The built-in CRM and unified customer data
- Marketing automation and email marketing
- Full-funnel reporting across sales and service
📋切り替え方法：
- Export social posts and reports from HubSpot
- Create a Hootsuite account and link your social accounts
- Keep your CRM separate and sync it to Hootsuite
私たちのレビューで取り上げられなかったこと
This comparison focused on social media management and core marketing needs. We did not test enterprise SSO, custom API builds, or full Sales Hub deal pipelines. Our notes reflect the July 2026 versions, so features may have shifted. If you manage 50-plus seats or a large agency, your priorities may differ from what we covered here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰 Pricing (social) | フーツーイト |
| 🚀 ソーシャルメディア管理 | フーツーイト |
| 👂 ソーシャルリスニング | フーツーイト |
| 🎯 CRM & Customer Data | ハブスポット |
| ⚙️ マーケティングオートメーション | ハブスポット |
| 👶 Ease of Use (social) | フーツーイト |
| 🏆総合優勝 | フーツーイト |
🏆 受賞者：HOOTSUITE
Hootsuite wins 4 out of 6 categories.
最適な用途: Social media scheduling, social listening, and managing multiple social media accounts.
Hootsuite and HubSpot are two very different products. Both Hootsuite and HubSpot can grow your reach, but they aim at different jobs.
Hootsuite is a specialized social media management tool for scheduling, engagement, and monitoring across many platforms. HubSpot is a CRM-first platform that aligns social media with sales, email marketing, and analytics.
HubSpot is excellent when you want one unified customer journey. If your focus is advanced social media management, listening, and scheduling, Hootsuite is the better tool for most teams.
Hootsuiteの比較をもっと見る
Here is how Hootsuite stacks up against other social media management platforms:
Hootsuiteが優れている点： social listening depth, larger network support, richer analytics capabilities
Bufferが優れている点： simpler setup, lower starting price, cleaner interface for solo users
Hootsuite vs スプラウトソーシャル
Hootsuiteが優れている点： lower entry pricing, more app integrations, broader network coverage
スプラウトソーシャルが勝利した点： polished reporting, smoother team collaboration, stronger CRM-style contact tools
Hootsuiteが優れている点： multi-network scheduling, social listening, enterprise features
その後の勝利： visual Instagram planning, link-in-bio tools, budget-friendly creator plans
HubSpotの比較をもっと見る
Here is how HubSpot stacks up against other marketing and CRM tools:
HubSpotが優れている点： easier onboarding, free starting tier, built-in inbound marketing
Salesforceが優れている点： deeper customization, enterprise sales depth, larger app marketplace
HubSpot vs アクティブキャンペーン
HubSpotが優れている点： unified CRM, content and SEO tools, service hub integration
ActiveCampaignが優れている点： cheaper automation tiers, granular email logic, faster setup for small teams
HubSpot vs パイプドライブ
HubSpotが優れている点： full marketing suite, free tools, all-in-one customer data
Pipedriveが勝利した点： sales-pipeline focus, lower price, lighter learning curve
よくある質問
HootsuiteとHubSpotの違いは何ですか？
Hootsuite specializes solely in social media management. HubSpot is a CRM-driven platform that adds marketing, sales, and service tools around your social media efforts.
HubSpotはソーシャルメディアの投稿スケジュール管理機能を提供していますか？
Yes. HubSpot’s social media tools help you plan, publish, monitor, and analyze posts. These features live in the Professional tier, not the free plan.
HootsuiteはHubSpotと連携できますか？
Yes. A partnership links them, so the HubSpot app in the Hootsuite dashboard pulls contact and keyword data into streams for monitoring and engagement.
Hootsuiteは具体的にどのようなサービスを提供しているのですか？
Hootsuite lets you schedule posts, manage social media accounts, monitor performance, and engage audiences across multiple social media platforms from one dashboard.
HootsuiteはCRMですか、それともCMSですか？
Neither. Hootsuite is a social media management tool. It syncs with CRMs like Salesforce, but it does not store customer records or host website content itself.
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