⚡ Quick Verdict:
- 価格: GoHighLevel starts at $97/month flat-rate, while ActiveCampaign starts at $15/month for 500 contacts and scales with list size.
- 最適な用途: GoHighLevel for marketing agencies managing multiple clients, ActiveCampaign for businesses focused on email marketing and customer engagement.
- 主な違い： GoHighLevel is an all in one platform with built in CRM, sales funnels, websites, and SMS marketing. ActiveCampaign specializes in email marketing campaigns with deep segmentation capabilities.
- Our pick: GoHighLevel for most agency users — it bundles tools that would cost extra elsewhere.
Choosing between GoHighLevel vs ActiveCampaign comes down to one question.
Do you need an all in one marketing platform or a focused email marketing platform?
GoHighLevel is built for marketing agencies juggling multiple clients.
ActiveCampaign is built for businesses that live and breathe email marketing campaigns.
Both promise to grow your online 仕事しかし、そこに至るまでの道のりは全く異なる。
This guide breaks down pricing plans, オートメーション features, and use cases.
概要
This gohighlevel vs activecampaign comparison covers pricing, features, and ease of use.
We also break down who each tool works best for.
Our writers spent hands-on time with both tools.
Those observations appear in the “What Our Team Noticed” sections below.
Sources include published specs, official documentation, and G2 reviews.
By the end, you’ll know which marketing automation platform fits your needs.
GoHighLevel とは何ですか?
GoHighLevel is an all in one platform built for digital marketing agencies.
It combines a built in CRM, sales funnels, landing pages, and SMS marketing under one roof.
The platform is designed to help digital agency owners manage multiple clients from a single dashboard.
You get advanced features like white-label branding, AI inbound call handling, and reputation management.
Most users choose it for the agency unlimited account that supports unlimited sub accounts at a flat fee.
ゴーハイレベル
An all in one marketing platform built for agencies. Manage multiple clients, run automated email marketing campaigns, and handle complete sales processes from one dashboard.
GoHighLevelの価格
2026年のGoHighLevelの費用は以下の通りです。詳しく見ていきましょう。
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額97ドル | Solo marketers and small local businesses |
| 無制限 | 月額297ドル | Marketing agencies with unlimited sub accounts |
Pricing verified April 2026.
無料トライアル: Yes — 14-day free trial without requiring a credit card.
返金保証: No formal refund policy. You can cancel anytime to stop billing.
📌 注記： The Agency Unlimited plan adds unlimited sub-accounts. A separate $497/month upgrade unlocks the white-label mobile app and custom Zap integration.
⚠️ 警告： SMS, email, and AI call usage are billed separately based on consumption. Budget for these on top of your monthly subscription.
GoHighLevelの主なメリット
Here’s what makes GoHighLevel worth considering:
- Full Suite Marketing Platform: Combines CRM, sales funnels, landing pages, email marketing, and SMS in one dashboard. You stop paying for five tools.
- White Label for Marketing Agencies: Brand the software as your own and resell it to clients. The agency unlimited plan supports unlimited sub accounts.
- 人工知能 声 Agents: Handle inbound calls and book appointments automatically. This advanced feature alone replaces a part-time receptionist.
- ウェブサイトビルダー 含まれるもの: Create full featured websites and membership sites without a separate platform. The page creation tools produce mobile-responsive layouts by default.
- Sales Pipeline and Contact Management: Track every deal through your sales process with the built in CRM. Automate sales activities and follow-ups.
- Reputation Management Tools: Request and respond to reviews from one place. Useful for local businesses serving customers across multiple channels.
What Our Team Noticed
私たちの 作家 signed up for GoHighLevel and spent several weeks running campaigns for a test agency account. Here’s what stood out from that hands-on time:
GoHighLevelの長所と短所
✅ メリット
- Replaces 5+ separate marketing tools with one subscription
- White-label option lets agencies resell the platform under their brand
- Flat-rate pricing scales for agencies with multiple clients
- Built-in AI for call handling and appointment booking
❌ デメリット
- Steep learning curve for new users unfamiliar with agency software
- Email deliverability lags behind dedicated email marketing tools
- SMS, email, and AI usage are billed separately on top of the subscription
ActiveCampaignとは何ですか？
ActiveCampaign is an email marketing platform with deep automation capabilities.
それは役立つ 中小企業 automate marketing campaigns and customer engagement at scale.
The platform includes advanced automation, CRM capabilities, sales automation, and a native email marketing system.
It’s designed for businesses that want incredible email marketing campaigns with high deliverability.
Most users choose it for the visual automation builder and granular segmentation capabilities.
アクティブキャンペーン
An email marketing platform with powerful automation. Send personalized messages, build automation workflows, and manage customer データ with built in CRM.
ActiveCampaignの価格
ActiveCampaignの2026年の費用は以下の通りです。詳しく見ていきましょう。
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額15ドル | Solo marketers and basic email marketing features |
| プラス | 月額49ドル | Small businesses needing advanced automation |
| プロ | 月額79ドル | Growing teams using machine learning and predictive sending |
| 企業 | 月額145ドル | Larger teams needing custom integrations and 報告 特徴 |
Pricing verified April 2026. Prices shown are for 1,000 contacts and scale up with list size.
無料トライアル: はい、クレジットカード不要の14日間無料トライアルをご利用いただけます。
返金保証: No formal money-back guarantee. You can cancel anytime to stop billing.
📌 注記： Pricing scales with your contact list size. The Starter plan covers up to 500 contacts. Plans like Plus, Pro, and the Enterprise plan add more advanced features as you upgrade.
⚠️ 警告： Sales automation features are limited on the Starter tier. To unlock the built in CRM with deal tracking, you need the Plus plan or higher.
ActiveCampaignの主なメリット
Here’s what makes ActiveCampaign worth considering:
- ビジュアルオートメーションビルダー： Drag-and-drop interface for building automated workflows. Map out customer journeys with branching logic and triggers.
- Granular Segmentation Capabilities: Slice your contact list by behavior, tags, or custom fields. Send personalized messages to tightly defined audiences.
- 900以上のネイティブ統合： Connect with Shopify, WooCommerce, and most major CRM tools. Strong fit for e-commerce teams.
- 予測リードスコアリング： Score contacts based on engagement and assign points automatically. Includes negative scoring for inactive users.
- Landing Page Tool: Build a landing page with the drag-and-drop editor. Useful for lead capture forms and basic sign-up flows.
- Strong Email Deliverability: Inboxing rates beat most competitors in the email marketing platform category. Important for serious campaigns.
What Our Team Noticed
Our writer ran ActiveCampaign for several email marketing campaigns over a few weeks. Here’s what stood out from that hands-on time:
ActiveCampaignのメリットとデメリット
✅ メリット
- Best-in-class email deliverability with strong inboxing rates
- Visual automation builder with conditional logic and complex branching
- 900+ native integrations with e-commerce and CRM tools
- Affordable starting price for small lists
❌ デメリット
- Cost grows quickly as your contact list expands
- No website builder for creating full featured websites
- Less suitable for marketing agencies managing multiple clients
機能比較
Ready to dive into a detailed comparison of GoHighLevel vs ActiveCampaign?
We’ll explore 9 key features to help you determine which platform offers the best fit for your needs.
| 特徴 | ゴーハイレベル | アクティブキャンペーン |
|---|---|---|
| 開始価格 | 月額97ドルの定額料金 | $15/month (scales with contacts) |
| 無料トライアル | ✅ 14日間 | ✅ 14日間 |
| CRM内蔵 | ✅ フルスイート | ✅ プラスプラン以上 |
| メールマーケティング | ✅ Native system | ✅ Specialist platform |
| Sales Funnels & Landing Pages | ✅ 含まれています | ⚠️ Landing pages only |
| ウェブサイトビルダー | ✅ はい | ❌ いいえ |
| SMSマーケティング | ✅内蔵 | ⚠️ アドオン |
| ホワイトラベル | ✅ Agency Unlimited | ❌ 利用できません |
| ネイティブ統合 | ~30 direct + ザピエール | 900+ native |
| 最適な用途 | マーケティング代理店 | メール中心のビジネス |
1. Email Marketing Capabilities
Email marketing is where these two marketing tools take very different paths.
ゴーハイレベル: Includes a native email marketing system as part of the all in one marketing bundle. You get email templates, drag-and-drop building, and basic automation. Deliverability is functional but lags behind dedicated email marketing tools, especially for high-volume senders.
アクティブキャンペーン: Built ground-up as an email marketing platform. Offers superior deliverability, dynamic content, and a refined visual builder. Email campaigns benefit from machine learning features like predictive sending and content optimization.
2. マーケティングオートメーション
Both platforms offer marketing automation, but they approach it from different angles.
ゴーハイレベル: Includes automation workflows that span email, SMS, 声, and pipeline triggers. You can build custom automation across multiple channels in one workflow to handle repetitive tasks. The setup is broader but less refined for pure email automation.
アクティブキャンペーン: Excels in advanced automation built around email marketing campaigns. Automation maps offer conditional logic, branching paths, and granular segmentation. It’s the better tool if your sales process is built around email touchpoints.
3. CRMと連絡先管理
Both products offer CRM features, but the depth and focus differ.
ゴーハイレベル: Ships with a built in CRM designed for agencies. You can track every deal in your sales pipeline, manage customer relationship management tasks, and segment customer data per sub-account. Contact management is unlimited on the Agency Unlimited plan.
アクティブキャンペーン: Adds an advanced CRM on the Plus plan and up. Sales activities, deal pipelines, and refined lead scoring are tightly integrated with email automation. The CRM capabilities work best when paired with the email marketing engine.
4. Landing Pages and Sales Funnels
This is one area where GoHighLevel pulls ahead clearly.
ゴーハイレベル: Lets you create landing pages and full sales funnels with the website builder. You can build landing pages, sales funnel sequences, and even create full featured websites without leaving the platform. Templates are agency-ready and customizable.
アクティブキャンペーン: Provides a landing page tool but no website builder. You can build landing pages for opt-ins and lead capture forms, but full sales funnels require third-party tools. ActiveCampaign limited integrations with funnel-builders are workarounds, not native options.
⚠️ 警告： If your sales funnel relies heavily on custom landing pages, ActiveCampaign alone won’t be enough. You’ll need to bolt on tools like クリックファネル or Unbounce.
5. Segmentation and Personalization
Targeting the right audience makes or breaks marketing campaigns.
ゴーハイレベル: Offers tag-based segmentation and pipeline-based filters. You can target website visitors based on behavior and route them through automated workflows. Segmentation is solid for agency workflows but lacks the depth of dedicated email tools.
アクティブキャンペーン: Sets the bar for segmentation capabilities. You can slice contacts by 50+ behavioral signals, custom fields, tags, and engagement scores. Highly segmented email marketing means each subscriber sees content tuned to their journey stage.
6. AI and Machine Learning Features
AI is built into both products in different forms.
ゴーハイレベル: Features advanced AI for inbound call handling and appointment booking. Voice agents can answer calls, qualify leads, and book meetings automatically. This is one of the more useful AI applications we’ve seen for local businesses.
アクティブキャンペーン: Uses machine learning for predictive sending, win probability scoring, and content recommendations. The integrated AI helps fine-tune email send times and surface high-intent contacts in your sales pipeline.
7. Integrations and Custom Connections
The integration story is very different between the two.
ゴーハイレベル: Has a smaller set of native integrations because it bundles tools internally. For external connections, you rely on Zapier, webhooks, or custom integrations through the API. This works but adds complexity.
アクティブキャンペーン: Supports 900+ native integrations across e-commerce, CRM, and productivity tools. Direct integrations with Shopify and WooCommerce are particularly strong. If your tech stack is already built, ActiveCampaign slots in cleanly.
8. レポートと分析
Reporting features tell you what’s working and what isn’t.
ゴーハイレベル: Provides agency-level dashboards covering call tracking, pipeline value, and campaign performance per sub-account. Useful for showing clients results, but the granularity for email-specific metrics is limited.
アクティブキャンペーン: Delivers granular email-level reporting with open rates, click maps, conversion tracking, and revenue attribution. Reports on automation performance show exactly where contacts drop off in your funnel.
9. Support and Community
Support quality matters when you’re running marketing campaigns at scale.
ゴーハイレベル: Offers 24/7 live chat support and a strong user community. Agency owners share templates, automation maps, and workflows in private groups. The knowledge base is extensive but can feel overwhelming for new users.
アクティブキャンペーン: Provides email and chat support across all plans. The team is known for responsiveness and helpful answers. Higher-tier plans like Pro and the Enterprise plan unlock priority support and dedicated reps.
価格とコスト
料金プランを並べて比較してみましょう。
| プランレベル | ゴーハイレベル | アクティブキャンペーン |
|---|---|---|
| エントリ | 月額97ドル（スタータープラン） | 月額15ドル（スタータープラン） |
| 中級クラス | — | 月額49ドル（プラス） |
| プロ | 月額297ドル（無制限） | 月額79ドル（プロプラン） |
| 企業 | $497/month (white-label add-on) | 月額145ドル（エンタープライズプラン） |
ゴーハイレベル: Flat pricing scales beautifully when you have multiple clients. The agency unlimited plan covers unlimited sub-accounts at $297/month. Solo users will find the $97 entry point steep for what’s essentially a single-business setup.
アクティブキャンペーン: Cheap to start at $15/month for 500 contacts. Costs grow as your contact list expands and you upgrade tiers. Better for businesses focused on email marketing rather than full agency operations.
さまざまなシナリオ
Your needs determine the better choice. Here’s a decision matrix to match your situation.
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 月50ドル以下の厳しい予算 | アクティブキャンペーン | Starter plan is $15/month |
| 複数のクライアントを管理する | ゴーハイレベル | Agency unlimited plan, white label |
| 最高のメール配信率 | アクティブキャンペーン | Built ground-up for email |
| Build a sales funnel and websites | ゴーハイレベル | Includes website builder |
| E-commerce email automation | アクティブキャンペーン | 900+ integrations including Shopify |
| SMS & voice marketing | ゴーハイレベル | Native SMS and AI voice agents |
| Highly segmented email marketing | アクティブキャンペーン | Granular segmentation with conditional logic |
💰 あなたの予算
ActiveCampaign starts at $15/month, making it accessible for solo marketers. GoHighLevel’s $97/month entry is steep unless you’re managing multiple clients across an agency.
🔌 あなたの技術スタック
If you already use Shopify, WooCommerce, or popular CRM tools, ActiveCampaign integrates natively with most of them. GoHighLevel relies more on Zapier and custom integrations to bridge external tools.
📝 Your Marketing Style
If your strategy is built around email marketing campaigns, ActiveCampaign’s broader range of segmentation tools wins. If you run sales activities across SMS, voice, and email, GoHighLevel handles all channels in one place.
🎓 あなたの経験レベル
ActiveCampaign is friendlier for beginners with a cleaner interface and focused feature set. GoHighLevel has a steeper learning curve but rewards experienced marketers who need a full suite marketing platform.
🆓 無料トライアルとデモ
Both products provide a 14-day free trial without requiring a credit card. Test each one with your real workflow before committing — the platform offers very different experiences in practice.
🛟 サポートオプション
GoHighLevel offers 24/7 live chat support across all plans. ActiveCampaign provides chat and email support, with priority access on higher tiers. Both platforms maintain an extensive help center.
切り替えガイド
既にこれらのツールのいずれかをご利用ですか？切り替える場合、どのような変更が予想されますか？
🔄 GoHighLevelからActiveCampaignに切り替えますか？
✅ 得られるもの：
- Best-in-class email deliverability and inboxing
- Granular segmentation with deep conditional logic
- 900+ native integrations with e-commerce platforms
❌ 失うもの：
- Website builder and full sales funnel system
- White-label option and unlimited sub accounts
- Built-in SMS marketing and AI call handling
📋切り替え方法：
- Export contact lists and customer data from GoHighLevel as CSV
- Create your ActiveCampaign account and start the free trial
- Import contacts, rebuild automation workflows, and migrate email templates
🔄 ActiveCampaignからGoHighLevelに切り替えますか？
✅ 得られるもの：
- Full sales funnel and website builder included
- ホワイトラベル 能力 for digital agency reselling
- Native SMS marketing and AI voice agents
❌ 失うもの：
- 業界最高水準のメール配信率
- 900+ native integrations and direct e-commerce connections
- Refined predictive lead scoring and machine learning insights
📋切り替え方法：
- Export contacts, segments, and automation maps from ActiveCampaign
- Sign up for the GoHighLevel agency unlimited plan or Starter plan
- Import contact data, rebuild workflows, and connect any required custom integrations
What Our Review Didn’t Cover
This comparison focused on small businesses and marketing agencies. We didn’t test enterprise-level deployments with SSO, custom contracts, or dedicated account management. Our observations are based on the April 2026 versions of both platforms — features and pricing plans may have shifted since then. If you’re managing 100,000+ contacts or running call tracking at high volume, your priorities will differ from what we’ve covered here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰 Pricing (for agencies) | ゴーハイレベル |
| 📧 メールマーケティング | アクティブキャンペーン |
| 🔁 Marketing Automation | アクティブキャンペーン |
| 🏢 Agency Features & CRM | ゴーハイレベル |
| 🌐 Website & Sales Funnels | ゴーハイレベル |
| 🎯 Segmentation | アクティブキャンペーン |
| 🔌 連携機能 | アクティブキャンペーン |
| 📱 SMS & Multi-Channel | ゴーハイレベル |
| 🏆総合優勝 | ゴーハイレベル |
🏆 優勝：GOHIGHLEVEL
GoHighLevel wins 4 out of 8 categories — and ties in overall depth.
最適な用途: Marketing agencies, multi-client businesses, agencies needing white label, local businesses needing call tracking
GoHighLevel and ActiveCampaign are two very different products. The right choice depends entirely on what you’re building.
GoHighLevel is the all in one suite for agencies. It bundles CRM, sales funnels, websites, SMS, and AI calls under one flat fee.
ActiveCampaign is the specialist for email marketing. It offers superior deliverability and the most advanced features for behavior-driven campaigns.
ActiveCampaign is excellent if your 仕事 runs on email and you have an existing tech stack. It’s hard to beat for deep email personalization and customer engagement.
If you need a digital marketing platform that handles agency workflows across multiple clients, GoHighLevel is the better fit. The flat-rate agency unlimited account pays for itself once you have a few clients on board.
GoHighLevelの比較をもっと見る
Here’s how GoHighLevel stacks up against other alternatives:
GoHighLevelが優れている点： Flat-rate pricing for agencies, white-label option, native SMS marketing, agency unlimited sub accounts
HubSpotが優れている点： Enterprise-level reporting, larger app marketplace, deeper sales pipeline tooling, native ABM features
GoHighLevelが優れている点： Built-in CRM, automated email marketing campaigns, SMS & voice channels, contact management at scale
ClickFunnelsが優れている点： Funnel-specific templates, simpler editor for non-marketers, focused checkout features, easier for solo course creators
GoHighLevelが優れている点： Bundled marketing tools, landing pages and websites included, white-label resale, AI call automation
パイプドライブ 勝利したタイトル： Cleaner sales-only interface, easier deal management for small sales teams, lower entry price for pure CRM use
ゴーハイレベル対 キープ
GoHighLevelが優れている点： Agency-focused features, white-label capability, more affordable for unlimited clients, broader range of channels
キープの勝利条件： Established small-business CRM, simpler invoicing tools, refined customer pipeline experience for solopreneurs
ActiveCampaignの比較
Here’s how ActiveCampaign compares to other email marketing platform options:
ActiveCampaignが優れている点： Lower starting price, deeper email automation maps, predictive sending, better for email-first teams
HubSpotが優れている点： Free CRM tier, broader sales-marketing alignment, larger marketplace of native integrations, deeper reporting features
ActiveCampaign vs メールチンプ
ActiveCampaignが優れている点： Advanced automation builder, refined segmentation, better deliverability, deeper CRM capabilities
Mailchimp wins on: Free plan for under 500 contacts, simpler interface for newsletters, broader brand recognition, easier for beginners
ActiveCampaign vs Klaviyo
ActiveCampaignが優れている点： Broader use beyond e-commerce, lower entry pricing for small lists, sales pipeline CRM, multi-industry templates
Klaviyo wins on: Deep Shopify-native integration, e-commerce-specific reporting, predictive analytics for purchases, better for DTC brands
ActiveCampaign vs ConvertKit
ActiveCampaignが優れている点： Stronger automation logic, deeper sales CRM, more advanced segmentation, broader integration library
ConvertKit wins on: Creator-focused features, simpler newsletter setup, friendlier for non-technical users, transparent free tier
よくある質問
GoHighLevelのメリットは何ですか？
GoHighLevel bundles CRM, sales funnels, websites, email, and SMS into one marketing automation platform. Agencies save money by replacing several tools with one subscription. The white-label option also lets a marketing agency resell the software under its own brand.
GoHighLevelはCRMソフトウェアですか？
Yes — GoHighLevel includes a built in CRM with pipeline management, contact management, and deal tracking. It goes beyond CRM by adding sales funnels, websites, automation workflows, and reputation management. That makes it a full suite marketing platform rather than a CRM-only tool.
ActiveCampaignはどのようなユーザーに最適ですか？
ActiveCampaign is best for B2B and B2C businesses focused on personalized email marketing and behavior-driven journeys. E-commerce brands using Shopify or WooCommerce particularly benefit from the 900+ native integrations. Small businesses prioritizing deep segmentation will find it more refined than GoHighLevel for that purpose.
ActiveCampaignはランディングページを提供していますか？
Yes — ActiveCampaign offers a landing page tool for lead capture forms and basic opt-ins. However, it doesn’t have a full website builder. If you need to create full featured websites or sales funnel sequences, you’ll need a separate tool or platform like GoHighLevel.
GoHighLevelはActiveCampaignと連携できますか？
Direct native integration between the two is limited. Most users connect them via Zapier or webhook-based custom integrations. If you’re considering both, you typically pick one as your primary marketing automation platform rather than running them in parallel.
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