

⚡ 簡単な評価:
- 価格: Folk starts at $17.5/member/month. GoHighLevel starts at $97/month.
- 最適な用途: Folk suits small teams doing contact management. GoHighLevel suits a marketing agency running client work.
- 主な違い: Folk is a focused CRM. GoHighLevel bundles CRM, funnels, and email marketing into one platform.
- 私たちのおすすめ: GoHighLevel for most users, because it replaces several tools you already pay for.

These two tools are not really fighting over the same buyer.
Folk CRM is built to organize contacts and build genuine connections.
GoHighLevel is built to run a marketing agency end to end.
One is a clean address book with a sales pipeline attached.
The other is an all in one marketing system with a steep learning curve.
Here is how to pick the right software for your 仕事.
概要
This Folk vs GoHighLevel comparison covers pricing, crm features, and ease of use.
We also break down which tool fits which team.
情報源としては、公開されている仕様書、ドキュメント、および一般ユーザーのレビューなどが挙げられます。
弊社のライター陣は、各アプリを実際に操作して時間をかけて検証しました。
それらのメモは、以下の「チームが気づいたこと」のセクションに記載されています。
GoHighLevel とは何ですか?
GoHighLevel is an all in one client management platform for agencies.
It merges marketing, sales, and service tools into one platform.
You get a CRM, a ウェブサイトビルダー, and a funnel builder.
You also get email marketing, SMS, and appointment scheduling.
The drag and drop editor builds landing pages and forms without code.
Most buyers are digital marketing agencies, entrepreneurs, and 中小企業 所有者。
Digital marketers running their own 仕事 use it as a single hub.
Watch the walkthrough below before you read the pricing breakdown.

🏆 優勝:GoHighLevel
One sales platform for CRM, funnels, and email オートメーション. Built for agencies juggling multiple clients. Start with the 14 day free trial.
GoHighLevelの価格
Here is what GoHighLevel pricing looks like today.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額97ドル | ソロマーケターと 中小企業 オーナー |
| 無制限 | 月額297ドル | 複数のクライアントを管理する代理店 |
Pricing verified August 2026.

無料トライアル: Yes. A 14 day free trial is offered on the agency plan.
返金保証: No refund window is advertised. The trial is your test period.
📌 注記: The Unlimited plan removes account caps. You get all the features from Starter plus unlimited accounts and unlimited contacts, which is why agencies pick it.
⚠️ 警告: Email and SMS sending is billed by usage on top of your plan. Public reports also mention a $497/month Agency Pro tier with reseller features. Our CSV records two plans, so treat the third tier as unconfirmed and check the pricing page before you purchase.
GoHighLevelの主なメリット
Here is what makes the HighLevel platform worth a look:
- Replaces multiple tools: It can stand in for HubSpot, ClickFunnels, and メールチンプ. You stop paying for other marketing tools spread across multiple platforms.
- Funnel building without code: The drag and drop editor creates sales funnels, landing pages, and forms. A/B testing supports conversion rate optimization.
- マーケティングオートメーション: Workflows and triggers handle lead follow up. You can nurture leads by email and SMS on autopilot.
- White label platform: The reseller tier lets you rebrand the app under your own brand. Agencies use this to sell websites and retainers.
- 評判管理: Built-in tools collect and manage online reviews. That saves buying a separate review app.
- 会員サイト: You can host online courses and digital products inside the same membership platform.
- AI従業員スイート: 声 AI answers phone calls and conversation AI handles chat replies around the clock.

私たちのチームが気づいたこと
私たちの 作家 set up an agency account and built a sales funnel with it. Here is what stood out from that hands-on time:
GoHighLevelの長所と短所
✅ メリット
- Replaces subscriptions like HubSpot, クリックファネル, and Mailchimp
- Unlimited accounts and unlimited contacts on the $297/month plan
- ホワイトラベルプラットフォームにより、代理店は自社ブランドで再販することが可能です。
- Workflows, triggers, and automated booking cover lead follow up
- Onboarding call, live training, and a certification program for new users
❌ デメリット
- Steep learning curve because so many features sit in one app
- Email and SMS usage is billed on top of the subscription
- Some users report weaker email deliverability after switching
- Not a fit for e-commerce businesses needing deep product management
フォークとは何ですか?
Folk is a customer relationship management app for people, not pipelines alone.
The interface looks like a friendly collaborative spreadsheet.
You add contacts, group them, and set reminders to follow up.
A Chrome extension pulls people straight from LinkedIn into your workspace.
Magic Fields use AI to fill in missing contact details.
Folk CRM covers multiple use cases beyond sales.
Teams run fundraising, events, hiring, and partnerships from the same board.
For example, a founder can track investors and clients in one view.

Watch the short tour below to see the layout in action.

フォーク
A light CRM for people who hate heavy CRMs. Organize contacts, track deals, and build real relationships. Free for 14 days.
フォーク価格設定
Folk charges per member, so the cost scales with your team.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 標準 | 会員1人あたり月額17.5ドル | ソロの創業者と フリーランサー |
| プレミアム | 会員1名あたり月額35ドル | 高度な機能を必要とする小規模チーム |
| カスタム | 会員1人あたり月額70ドル | 個別のニーズを持つ大規模チーム |
Pricing verified August 2026.

無料トライアル: Yes. Folk offers a 14 day free trial with no sales call required.
返金保証: None advertised. The self-serve trial covers your testing.
📌 注記: Every plan is billed per member. A four-person team on Standard costs $70 each month.
⚠️ 警告: Some public sources quote $20 and $40 per user each month for Folk. Our CSV records $17.5, $35, and $70 per member. Check the live pricing page before you purchase, since seat pricing changes often.
民俗学の主な利点
Here is where Folk earns its keep:
- Incredibly easy to learn: Folk is one of the easiest CRMs to pick up. First-time CRM users get moving in an afternoon.
- Clean contact management: Group people into lists so アウトリーチ never drowns in data. Duplicate records for the same person are easy to merge.
- 魔法フィールド: This custom field type uses AI to clean and enrich contact data before outreach.
- Gmail and Outlook sync: Connect your inbox to import contacts and email history automatically.
- Collaborative mail merge: Send personalized bulk email from shared templates without a separate sending tool.
- Kanban sales pipeline: A visual board tracks deals so you can close winning deals faster.
- Self-serve model: You can explore every feature without pressure from a sales rep.

私たちのチームが気づいたこと
Our writer imported a real contact list into Folk and ran a small outreach campaign. Here is what stood out:
The screenshot below shows how those grouped contacts look inside the workspace.

フォークの長所と短所
✅ メリット
- One of the easiest CRMs on the market to learn
- Chrome extension adds people from LinkedIn in one click
- Magic Fields clean and enrich contact data automatically
- Works for fundraising, events, hiring, and partnerships
- Cheapest entry price of the two at $17.5/member/month
❌ デメリット
- No advanced reporting views for larger sales teams
- 会議や電話の自動追跡は行いません
- Outreach is email only, with limited support for other channels
- Some users report trouble importing emails and contact data
機能比較
Here is where the two products split apart. We compared ten areas that matter to buyers, from contact management to funnel building.
| 特徴 | ゴーハイレベル | フォーク |
|---|---|---|
| 開始価格 | 月額97ドル | 会員1人あたり月額17.5ドル |
| 無料トライアル | ✅ 14日間 | ✅ 14日間 |
| CRMと顧客管理 | ✅ | ✅ |
| Funnel Builder & Website Builder | ✅ | ❌ |
| メール自動化 | ✅ | ✅ 基本 |
| SMS & Voice AI | ✅ | ❌ |
| LinkedIn Chrome拡張機能 | ❌ | ✅ |
| Membership Sites & Online Courses | ✅ | ❌ |
| ホワイトラベルプラットフォーム | ✅ | ❌ |
| 高度なレポート | ✅ | ❌ |
| 最適な用途 | マーケティング代理店 | Small relationship-led teams |
1. 連絡先管理
ゴーハイレベル: The GoHighLevel CRM stores contacts, companies, and deals in one platform. Records connect to campaigns, funnels, and booking pages automatically. It handles unlimited contacts on the Unlimited plan.

フォーク: Folk treats contact management as the main event. You organize contacts into groups, add notes, and merge two records for the same person in seconds. Company profiles keep details tidy without a rigid schema.

2. Sales Pipeline and Deals
ゴーハイレベル: Opportunities move through stages tied to your sales process. You can collect payments inside the same pipeline. Reporting shows revenue by stage and by source.

フォーク: A Kanban board shows every deal as a card you drag forward. It feels like a spreadsheet that finally makes sense. The goal is to close winning deals without heavy admin.


3. Lead Capture and Tracking
ゴーハイレベル: Forms, surveys, and chat widgets capture leads across landing pages. Lead tracking ties each contact back to the campaign that created it. This is the core of its lead generation setup.

フォーク: Folk expects leads to arrive from your inbox or LinkedIn rather than from ad campaigns. You can track leads through groups and pipeline stages. There is no built-in form builder for generating new demand.

⚠️ 警告: If lead generation is your bottleneck, Folk will not fix it. It manages relationships you already have.
4. Email Automation and Outreach
ゴーハイレベル: Marketing automation runs email marketing and SMS from automated workflows. Triggers handle lead follow up, so nurturing leads continues while you sleep. You can pause an active campaign at any stage.

フォーク: Email automation here means personalized mail merge from shared templates. It syncs with Gmail and Outlook so replies land in one thread. Outreach functionality is email only, with no SMS or calling.

5. LinkedIn, Chrome Extension and Social Selling
ゴーハイレベル: Social posting and inbox tools cover Facebook, Instagram, and Google. There is no first-party LinkedIn スクレーパー for one-click prospecting.
フォーク: The Chrome extension is the standout feature. You search LinkedIn, click once, and add contacts with their details attached. Social selling stays inside the browser tab you already use.


6. Scheduling and Reminders
ゴーハイレベル: Fully automated booking lets leads grab a slot on your calendar. Confirmation and no-show reminders fire by email and SMS. Voice AI can answer phone calls when nobody is free.

フォーク: You set reminders manually against each contact. Folk does not log meetings or phone calls on its own, so interactions need manual entry.
7. Client Management and Partnerships
ゴーハイレベル: Client management runs through sub-accounts. Each client gets a separate workspace, so an agency can serve multiple clients without mixing data.
フォーク: Folk handles client work, investor lists, and partnerships from one workspace. This flexibility is why it fits multiple use cases like fundraising and event follow-up.


8. Funnels, Membership Sites and Courses
ゴーハイレベル: The funnel builder creates a sales funnel, landing pages, and checkout in one flow. Membership sites host online courses and digital products. Few funnel builders bundle a CRM this closely.

フォーク: Folk builds none of this. You would pair it with other tools for pages and courses.
9. White Label and Agency Tools
ゴーハイレベル: The reseller tier rebrands the whole app under your own brand. Agencies sell websites, retainers, and software seats to make more money from existing clients. Niche specific templates speed up new client setup.

フォーク: There is no white label option. Folk is a tool your team uses, not a product you resell.
10. 価格設定とコスト
プランを並べて比較してみましょう。
| プランレベル | ゴーハイレベル | フォーク |
|---|---|---|
| エントリ | スタータープラン — 月額97ドル | Standard — $17.5/member/month |
| 中 | 無制限プラン — 月額297ドル | Premium — $35/member/month |
| トップ | ❌ 記載なし | Custom — $70/member/month |
| 課金モデル | Flat per account | メンバー一人当たり |
ゴーハイレベル: The flat rate is the real story. One $97 payment covers your whole team, so a growing agency never pays per seat. Email and SMS usage is billed separately, which surprises some buyers.
フォーク: Folk is cheaper for one or two people and pricier for ten. Six members on Premium costs $210 each month. The bill is predictable because there are no usage add-ons.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 最低価格 | フォーク | Starts at $17.5/member/month |
| セールスファネルとランディングページ | ゴーハイレベル | 内蔵ファネルビルダー |
| シンプルな連絡先管理 | フォーク | 驚くほど簡単に習得できる |
| Serving multiple clients | ゴーハイレベル | Sub-accounts and white label |
| LinkedInでの見込み客開拓 | フォーク | ワンクリックでChrome拡張機能が使える |
| Replacing your tech stack | ゴーハイレベル | Swaps out multiple tools |
💰 あなたの予算
Folk wins on entry price for a solo operator. GoHighLevel wins once your team passes six people, because the flat fee stops growing.
🔌 あなたの技術スタック
Folk expects to integrate with other platforms you already run. GoHighLevel wants to replace most of them.
📝 販売プロセス
Relationship-led selling suits Folk, where notes and reminders build real relationships. Volume-driven marketing campaigns suit GoHighLevel.
🎓 あなたの経験レベル
Folk suits anyone who has never touched a CRM. GoHighLevel has a steep learning curve, so budget a week before you judge it.
🆓 無料トライアルとデモ
Both offer a 14 day free trial. Run one real project through each app before you commit money.
🛟 サポートオプション
The GoHighLevel support team gets good marks, plus live training and a certification program. Folk leans on self-serve docs instead.
切り替えガイド
Already using one of these? Here is what changes when you move.
🔄 Switching from GoHighLevel to Folk?
✅ 得られるもの:
- A far shorter learning curve for new team members
- The LinkedIn Chrome extension for fast prospecting
- Magic Fields that clean messy contact data
❌ 失うもの:
- Funnel building, website builder, and checkout pages
- SMS, voice AI, and reputation management
- White label reselling and client sub-accounts
📋切り替え方法:
- Export contacts and opportunities from GoHighLevel as CSV
- Start the Folk trial and connect Gmail or Outlook
- Import the file, then rebuild your pipeline stages as groups
🔄 Switching from Folk to GoHighLevel?
✅ 得られるもの:
- Sales funnels, landing pages, and payment collection
- Automated workflows across email, SMS, and booking
- Membership sites for online courses and digital products
❌ 失うもの:
- The simple, spreadsheet-style interface your team likes
- One-click LinkedIn contact capture
- A predictable bill with no usage charges
📋切り替え方法:
- Export your Folk groups and contacts to CSV
- Open the 14 day free trial and book the onboarding call
- Import contacts, then map each group to a pipeline stage
私たちのレビューで取り上げられなかったこと
This comparison focused on small teams and marketing agencies. We did not measure email deliverability rates, test the API, or price out large seat counts. Enterprise contracts and custom onboarding were also outside our scope. If you run an e-commerce catalogue, neither app is built for deep product management.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰 エントリー価格 | フォーク |
| 🚀 主な機能 | ゴーハイレベル |
| 👶 使いやすさ | フォーク |
| ⚡ マーケティングオートメーション | ゴーハイレベル |
| 🎯連絡先管理 | フォーク |
| 🔌 All in One Value | ゴーハイレベル |
| 🏢 代理店ツール | ゴーハイレベル |
| 🏆総合優勝 | ゴーハイレベル |
🏆 優勝:GOHIGHLEVEL
GoHighLevelは7部門中4部門で優勝した。
最適な用途: Marketing agencies, funnel building, client management at scale
These are two different products wearing the same CRM label. GoHighLevel is a sales platform that happens to include a CRM. Folk is a CRM that refuses to become anything else.
Folk is the better app if you value calm software. It is excellent at contact management, and the Chrome extension saves real minutes every day. Price-sensitive users with basic CRM needs should stop here.
GoHighLevel takes the overall win because it replaces more line items on your invoice. One platform covers CRM, funnels, booking, and email marketing, so customer relationships and marketing efforts share one database. That value only appears once you push through the learning curve.
GoHighLevelの比較をもっと見る
Here is how the leading GoHighLevelの代替 stack up:
GoHighLevelが優れている点: Flat pricing with no per-seat fee, white label reselling, built-in SMS and voice AI
HubSpotが優れている点: Cleaner reporting dashboards, a genuinely usable free tier, a far larger app marketplace
GoHighLevelが優れている点: A real CRM behind the pages, appointment booking, client sub-accounts
ClickFunnelsが優れている点: Faster page editing, a bigger library of proven funnel templates, gentler onboarding
ゴーハイレベル対 キープ
GoHighLevelが優れている点: Agency sub-accounts, membership hosting, lower cost per client served
キープの勝利条件: Tighter quoting and invoicing, hands-on setup help, steadier email sending reputation
ゴーハイレベル対 アクティブキャンペーン
GoHighLevelが優れている点: Page and funnel building included, calendars and payments in the box, reseller rights
ActiveCampaignが優れている点: Deeper segmentation logic, stronger 受信トレイへの配置, a calmer automation editor
フォークの比較をもっと
Here is how Folk measures up against other CRM options:
フォーク対 パイプドライブ
フォークが勝利した点: Faster setup, LinkedIn capture, flexible use beyond sales work
Pipedriveが勝利した点: Forecasting reports, call logging, a deeper automation builder
フォークが勝利した点: Lower cost at small headcount, simpler navigation, quicker inbox syncing
HubSpotが優れている点: Marketing attribution, service desk tools, scale past fifty seats
フォークが勝利した点: Purpose-built contact records, email history sync, less setup work upfront
月曜日のCRMの勝利点: Custom dashboards, project boards alongside deals, team workload views
フォーク対 カプセル CRM
フォークが勝利した点: AI-enriched fields, modern interface, browser-based prospecting
Capsule CRMが優れている点: Cheaper starter tier, task management depth, longer track record with small firms
よくある質問
フォークCRMとは何ですか?
Folk is a lightweight customer relationship management app. It helps you organize contacts, set reminders, and build genuine connections across sales, hiring, fundraising, and partnerships.
GoHighLevelは何に使われるのですか?
Agencies use it to run marketing campaigns end to end. The platform combines a CRM, sales funnels, email marketing, booking, and reputation management in one place.
GoHighLevel の料金はいくらですか?
The Starter plan costs $97 each month and the Unlimited plan costs $297. Email and SMS sending is charged separately based on how much you use.
folkは優れたCRMツールでしょうか?
Yes, for individuals and small teams with basic needs. It is weaker for large sales teams because it lacks advanced reporting and automatic logging of meetings.
GoHighLevelは習得が難しいですか?
It has a steep learning curve. Packing so many features into one app makes the interface feel crowded, so plan on live training before launching client work.













